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EpiPen Price Increase: Scandal Or Just Business?


the soaring cost of drugs has sparked a

the soaring cost of drugs has sparked a public outcry across the United States

public outcry across the United States

public outcry across the United States in 2016 there is no evidence that I’m

in 2016 there is no evidence that I’m

in 2016 there is no evidence that I’m aware of that

aware of that

aware of that this price increase was driven by a need

this price increase was driven by a need

this price increase was driven by a need welcome to watchmojo.com Ono tool called

welcome to watchmojo.com Ono tool called

welcome to watchmojo.com Ono tool called my lens epi pen price hikes pompous and

my lens epi pen price hikes pompous and

my lens epi pen price hikes pompous and greedy in this installment we’re

greedy in this installment we’re

greedy in this installment we’re counting down five crucial facts you

counting down five crucial facts you

counting down five crucial facts you should know about the rising cost of the

should know about the rising cost of the

should know about the rising cost of the epi pen health insurance landscape is

epi pen health insurance landscape is

epi pen health insurance landscape is partly to blame for the rising consumer

partly to blame for the rising consumer

partly to blame for the rising consumer costs especially for people with high

costs especially for people with high

costs especially for people with high deductibles number five what is an

deductibles number five what is an

deductibles number five what is an EpiPen an epinephrine auto-injector more

EpiPen an epinephrine auto-injector more

EpiPen an epinephrine auto-injector more commonly known by its commercial name

commonly known by its commercial name

commonly known by its commercial name EpiPen is a crucial piece of a medical

EpiPen is a crucial piece of a medical

EpiPen is a crucial piece of a medical kit for anyone at risk of suffering

kit for anyone at risk of suffering

kit for anyone at risk of suffering severe allergic or possibly fatal

severe allergic or possibly fatal

severe allergic or possibly fatal anaphylactic reactions the device

anaphylactic reactions the device

anaphylactic reactions the device delivers a measured dose of epinephrine

delivers a measured dose of epinephrine

delivers a measured dose of epinephrine or adrenaline into the user’s system

or adrenaline into the user’s system

or adrenaline into the user’s system using a spring-loaded needle giving

using a spring-loaded needle giving

using a spring-loaded needle giving quick and crucial treatment to what can

quick and crucial treatment to what can

quick and crucial treatment to what can be a life-threatening condition the

be a life-threatening condition the

be a life-threatening condition the design was initially developed for the

design was initially developed for the

design was initially developed for the US military with former NASA employee

US military with former NASA employee

US military with former NASA employee and biomechanical engineer Sheldon

and biomechanical engineer Sheldon

and biomechanical engineer Sheldon Kaplan widely credited as its inventor

Kaplan widely credited as its inventor

Kaplan widely credited as its inventor today the technology has been adapted

today the technology has been adapted

today the technology has been adapted for general use and many severe allergy

for general use and many severe allergy

for general use and many severe allergy sufferers carry it on their person in

sufferers carry it on their person in

sufferers carry it on their person in case of emergency according to

case of emergency according to

case of emergency according to pharmaceutical company Milan the

pharmaceutical company Milan the

pharmaceutical company Milan the marketers and distributors of the EpiPen

marketers and distributors of the EpiPen

marketers and distributors of the EpiPen quote as many as 8 million Americans or

quote as many as 8 million Americans or

quote as many as 8 million Americans or two-and-a-half percent of the US

two-and-a-half percent of the US

two-and-a-half percent of the US population have food allergies and these

population have food allergies and these

population have food allergies and these statistics have been steadily rising in

statistics have been steadily rising in

statistics have been steadily rising in recent years while not every allergy is

recent years while not every allergy is

recent years while not every allergy is severe enough to warrant an EpiPen there

severe enough to warrant an EpiPen there

severe enough to warrant an EpiPen there is a huge need for the device and a

is a huge need for the device and a

is a huge need for the device and a massive market number four what happened

massive market number four what happened

massive market number four what happened to the price of drugs marketing rights

to the price of drugs marketing rights

to the price of drugs marketing rights for the EpiPen were acquired by US Dutch

for the EpiPen were acquired by US Dutch

for the EpiPen were acquired by US Dutch pharmaceutical company Milan in 2007

pharmaceutical company Milan in 2007

pharmaceutical company Milan in 2007 with annual sales around 200 million

with annual sales around 200 million

with annual sales around 200 million dollars at the time but as of August

dollars at the time but as of August

dollars at the time but as of August 2016

2016

2016 yearly figures had surpassed 1.3 billion

yearly figures had surpassed 1.3 billion

yearly figures had surpassed 1.3 billion dollars the rise has been attributed to

dollars the rise has been attributed to

dollars the rise has been attributed to a change in marketing tactics and

a change in marketing tactics and

a change in marketing tactics and dramatic increase in the cost of the

dramatic increase in the cost of the

dramatic increase in the cost of the product beginning in 2009 a series of

product beginning in 2009 a series of

product beginning in 2009 a series of price hikes has seen the retail value of

price hikes has seen the retail value of

price hikes has seen the retail value of a pack of two EpiPens

a pack of two EpiPens

a pack of two EpiPens rise more than 400 percent from around

rise more than 400 percent from around

rise more than 400 percent from around $100 to around $600 as a result Milan

$100 to around $600 as a result Milan

$100 to around $600 as a result Milan and EpiPen have come to symbolize the

and EpiPen have come to symbolize the

and EpiPen have come to symbolize the rising price of drugs in America

rising price of drugs in America

rising price of drugs in America generally a combination of increased

generally a combination of increased

generally a combination of increased insurance premiums and hiked

insurance premiums and hiked

insurance premiums and hiked over-the-counter costs means that the

over-the-counter costs means that the

over-the-counter costs means that the patient is forced to pay more on two

patient is forced to pay more on two

patient is forced to pay more on two fronts because the EpiPen has so many

fronts because the EpiPen has so many

fronts because the EpiPen has so many patients depending on it however and

patients depending on it however and

patients depending on it however and because of the rapidity and regularity

because of the rapidity and regularity

because of the rapidity and regularity with which it’s price has increased the

with which it’s price has increased the

with which it’s price has increased the company has come under particularly

company has come under particularly

company has come under particularly strong criticism what am I supposed to

strong criticism what am I supposed to

strong criticism what am I supposed to choose between putting food on my table

choose between putting food on my table

choose between putting food on my table between paying rent or between buying

between paying rent or between buying

between paying rent or between buying the EpiPen

the EpiPen

the EpiPen also since the dosage carried in the

also since the dosage carried in the

also since the dosage carried in the device costs only around one dollar and

device costs only around one dollar and

device costs only around one dollar and the technology itself which costs only a

the technology itself which costs only a

the technology itself which costs only a few dollars more to produce appears

few dollars more to produce appears

few dollars more to produce appears largely unchanged since Milan took over

largely unchanged since Milan took over

largely unchanged since Milan took over question marks have been raised as to

question marks have been raised as to

question marks have been raised as to why patients are being charged so much

why patients are being charged so much

why patients are being charged so much more now number three what is the

more now number three what is the

more now number three what is the reaction been to the price hikes

reaction been to the price hikes

reaction been to the price hikes criticism has been widespread in public

criticism has been widespread in public

criticism has been widespread in public and political circles Democratic

and political circles Democratic

and political circles Democratic presidential candidate Hillary Clinton

presidential candidate Hillary Clinton

presidential candidate Hillary Clinton has labeled development as quote

has labeled development as quote

has labeled development as quote outrageous while the American Medical

outrageous while the American Medical

outrageous while the American Medical Association has urged Milan to quote

Association has urged Milan to quote

Association has urged Milan to quote rein in these exorbitant costs according

rein in these exorbitant costs according

rein in these exorbitant costs according to further reports the Senate is set to

to further reports the Senate is set to

to further reports the Senate is set to carry out an investigation into the

carry out an investigation into the

carry out an investigation into the company that could see it pulled before

company that could see it pulled before

company that could see it pulled before Congress upon announcing the price hikes

Congress upon announcing the price hikes

Congress upon announcing the price hikes in August 2016 Milan also suffered on

in August 2016 Milan also suffered on

in August 2016 Milan also suffered on the markets with stock losing over five

the markets with stock losing over five

the markets with stock losing over five percent and reports emerged of Americans

percent and reports emerged of Americans

percent and reports emerged of Americans shopping for EpiPens in other nations

shopping for EpiPens in other nations

shopping for EpiPens in other nations including Canada where costs are

including Canada where costs are

including Canada where costs are significantly lower Milan CEO heather

significantly lower Milan CEO heather

significantly lower Milan CEO heather brush has insisted that she is as quote

brush has insisted that she is as quote

brush has insisted that she is as quote frustrated as the American public

frustrated as the American public

frustrated as the American public however look no one’s more frustrated

however look no one’s more frustrated

however look no one’s more frustrated than me I’ve been immature rages you’re

than me I’ve been immature rages you’re

than me I’ve been immature rages you’re the one raising here so how can you be

the one raising here so how can you be

the one raising here so how can you be frustrated brash cited problems with the

frustrated brash cited problems with the

frustrated brash cited problems with the US healthcare system in general as

US healthcare system in general as

US healthcare system in general as reason for the increased hepa pen cost

reason for the increased hepa pen cost

reason for the increased hepa pen cost referring to a healthcare quote crisis

referring to a healthcare quote crisis

referring to a healthcare quote crisis and comparing it to 2007 s mortgage

and comparing it to 2007 s mortgage

and comparing it to 2007 s mortgage financial crisis our health care is in a

financial crisis our health care is in a

financial crisis our health care is in a crisis it’s no different than the

crisis it’s no different than the

crisis it’s no different than the mortgage financial crisis

mortgage financial crisis

mortgage financial crisis back in 2007 this bubble is going to

back in 2007 this bubble is going to

back in 2007 this bubble is going to burn bubble what are you referring to

burn bubble what are you referring to

burn bubble what are you referring to according to Brush EpiPens list price of

according to Brush EpiPens list price of

according to Brush EpiPens list price of six hundred and eight dollars reflects

six hundred and eight dollars reflects

six hundred and eight dollars reflects how it is passed through four or five

how it is passed through four or five

how it is passed through four or five companies before it can be sold fresh

companies before it can be sold fresh

companies before it can be sold fresh noted mile ins net profit from every

noted mile ins net profit from every

noted mile ins net profit from every sale as two hundred and seventy four

sale as two hundred and seventy four

sale as two hundred and seventy four dollars and she highlighted how heavily

dollars and she highlighted how heavily

dollars and she highlighted how heavily the company had invested in placing

the company had invested in placing

the company had invested in placing EpiPens in schools across the country

EpiPens in schools across the country

EpiPens in schools across the country number two is there a price gouging

number two is there a price gouging

number two is there a price gouging trend in the pharmaceutical industry the

trend in the pharmaceutical industry the

trend in the pharmaceutical industry the u.s. prescription drugs industry is

u.s. prescription drugs industry is

u.s. prescription drugs industry is proving exceptionally and increasingly

proving exceptionally and increasingly

proving exceptionally and increasingly lucrative as the case of the EpiPen

lucrative as the case of the EpiPen

lucrative as the case of the EpiPen falls into a wider gouging trend

falls into a wider gouging trend

falls into a wider gouging trend according to the Journal of the AMA

according to the Journal of the AMA

according to the Journal of the AMA between 2013 and 2015

between 2013 and 2015

between 2013 and 2015 net spending on prescription drugs in

net spending on prescription drugs in

net spending on prescription drugs in the u.s. increased around 20 percent and

the u.s. increased around 20 percent and

the u.s. increased around 20 percent and there are some recent high-profile

there are some recent high-profile

there are some recent high-profile examples where companies have pushed

examples where companies have pushed

examples where companies have pushed spending up in November 2015 the US

spending up in November 2015 the US

spending up in November 2015 the US Senate investigated touring

Senate investigated touring

Senate investigated touring pharmaceuticals after it acquired rights

pharmaceuticals after it acquired rights

pharmaceuticals after it acquired rights to sell daraprim a life-saving pill that

to sell daraprim a life-saving pill that

to sell daraprim a life-saving pill that is used as an anti-malarial drug and the

is used as an anti-malarial drug and the

is used as an anti-malarial drug and the treats toxoplasmosis in hiv-positive

treats toxoplasmosis in hiv-positive

treats toxoplasmosis in hiv-positive patients within weeks of taking over

patients within weeks of taking over

patients within weeks of taking over touring increased the cost of the drug

touring increased the cost of the drug

touring increased the cost of the drug by over five thousand percent from about

by over five thousand percent from about

by over five thousand percent from about $13.50 to $750 per pill turning is a

$13.50 to $750 per pill turning is a

$13.50 to $750 per pill turning is a very small company it’s a new company

very small company it’s a new company

very small company it’s a new company and we’re not a profitable company so

and we’re not a profitable company so

and we’re not a profitable company so for us to try to exist and maintain a

for us to try to exist and maintain a

for us to try to exist and maintain a profit I think is pretty reasonable

profit I think is pretty reasonable

profit I think is pretty reasonable again this isn’t an isolated case as a

again this isn’t an isolated case as a

again this isn’t an isolated case as a 2014 House of Representatives report

2014 House of Representatives report

2014 House of Representatives report found that as many as ten generic drugs

found that as many as ten generic drugs

found that as many as ten generic drugs had been subject to massive price hikes

had been subject to massive price hikes

had been subject to massive price hikes of four hundred and twenty to eight

of four hundred and twenty to eight

of four hundred and twenty to eight thousand percent compared to 2013

thousand percent compared to 2013

thousand percent compared to 2013 critics have labeled the likes of brush

critics have labeled the likes of brush

critics have labeled the likes of brush as well as former touring CEO Martin

as well as former touring CEO Martin

as well as former touring CEO Martin shkreli as quote profit ears using human

shkreli as quote profit ears using human

shkreli as quote profit ears using human need for personal gain do you think

need for personal gain do you think

need for personal gain do you think you’ve done anything wrong on the advice

you’ve done anything wrong on the advice

you’ve done anything wrong on the advice of counsel I invoke my Fifth Amendment

of counsel I invoke my Fifth Amendment

of counsel I invoke my Fifth Amendment privilege against self-incrimination and

privilege against self-incrimination and

privilege against self-incrimination and respectfully declined to answer your

respectfully declined to answer your

respectfully declined to answer your question while some patients suffer

question while some patients suffer

question while some patients suffer business appears to boom number one

business appears to boom number one

business appears to boom number one what’s next for the people who need the

what’s next for the people who need the

what’s next for the people who need the drug as an EpiPen can be a life-saving

drug as an EpiPen can be a life-saving

drug as an EpiPen can be a life-saving piece of equipment for thousands of

piece of equipment for thousands of

piece of equipment for thousands of people

people

people the

the

the and for the device isn’t likely to

and for the device isn’t likely to

and for the device isn’t likely to decrease meaning those in need of an

decrease meaning those in need of an

decrease meaning those in need of an auto-injector may be forced to look

auto-injector may be forced to look

auto-injector may be forced to look elsewhere if they can’t afford it at

elsewhere if they can’t afford it at

elsewhere if they can’t afford it at u.s. prices lesser known brand Audrina

u.s. prices lesser known brand Audrina

u.s. prices lesser known brand Audrina click offers a similar much cheaper but

click offers a similar much cheaper but

click offers a similar much cheaper but slightly more complicated product to use

slightly more complicated product to use

slightly more complicated product to use obtainable if prescribed by a doctor as

obtainable if prescribed by a doctor as

obtainable if prescribed by a doctor as Milan holds such a monopoly on the

Milan holds such a monopoly on the

Milan holds such a monopoly on the market other alternative brands are

market other alternative brands are

market other alternative brands are scarce Milan itself insists that there

scarce Milan itself insists that there

scarce Milan itself insists that there are ways for lower-income families to

are ways for lower-income families to

are ways for lower-income families to get an EpiPen however in the wake of the

get an EpiPen however in the wake of the

get an EpiPen however in the wake of the criticism the company announced plans to

criticism the company announced plans to

criticism the company announced plans to triple its co-pay assistance program

triple its co-pay assistance program

triple its co-pay assistance program from $100 to $300 and that it will

from $100 to $300 and that it will

from $100 to $300 and that it will increase eligibility for the program

increase eligibility for the program

increase eligibility for the program meaning more patients will qualify for

meaning more patients will qualify for

meaning more patients will qualify for discounts Milan further announced on

discounts Milan further announced on

discounts Milan further announced on August 29th 2016 that our more

August 29th 2016 that our more

August 29th 2016 that our more affordable generic product would be put

affordable generic product would be put

affordable generic product would be put on the market in the following weeks

on the market in the following weeks

on the market in the following weeks though it will be identical to the

though it will be identical to the

though it will be identical to the EpiPen other than the lack of the brand

EpiPen other than the lack of the brand

EpiPen other than the lack of the brand name its list price would not be selling

name its list price would not be selling

name its list price would not be selling for approximately three hundred dollars

for approximately three hundred dollars

for approximately three hundred dollars however as of the same date the list

however as of the same date the list

however as of the same date the list price of the original is set to remain

price of the original is set to remain

price of the original is set to remain the same while US lawmakers have

the same while US lawmakers have

the same while US lawmakers have welcomed such moves they’ve also said

welcomed such moves they’ve also said

welcomed such moves they’ve also said that more needs to be done a

that more needs to be done a

that more needs to be done a spokesperson for Hillary Clinton called

spokesperson for Hillary Clinton called

spokesperson for Hillary Clinton called the plans quote insufficient and other

the plans quote insufficient and other

the plans quote insufficient and other lawmakers have labeled it a PR stunt for

lawmakers have labeled it a PR stunt for

lawmakers have labeled it a PR stunt for allergy sufferers and parents of

allergy sufferers and parents of

allergy sufferers and parents of children at risk the issue remains the

children at risk the issue remains the

children at risk the issue remains the same regardless an EpiPen is vital for

same regardless an EpiPen is vital for

same regardless an EpiPen is vital for their child’s safety

their child’s safety

their child’s safety multiple devices are often required they

multiple devices are often required they

multiple devices are often required they can’t be reused and they have a short

can’t be reused and they have a short

can’t be reused and they have a short shelf life so at more than $600 for just

shelf life so at more than $600 for just

shelf life so at more than $600 for just two pens it’s a problem that just

two pens it’s a problem that just

two pens it’s a problem that just doesn’t add up

doesn’t add up

doesn’t add up did these facts get you thinking I think

did these facts get you thinking I think

did these facts get you thinking I think this actually calls for a lot more

this actually calls for a lot more

this actually calls for a lot more investigation a lot more questions to

investigation a lot more questions to

investigation a lot more questions to vote for which news story is covered

vote for which news story is covered

vote for which news story is covered next

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for more newsworthy top 10s published every week people are outraged because

every week people are outraged because

every week people are outraged because it seems outrageous

it seems outrageous

it seems outrageous [Music]

[Music]

[Music] Oh

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