welcome everybody to another YouTube hang out super excited to be here with a
hang out super excited to be here with a
hang out super excited to be here with a new guest Keith washoe keith is an
new guest Keith washoe keith is an
new guest Keith washoe keith is an author he has written the heart of
author he has written the heart of
author he has written the heart of success and we’re going to talk today
success and we’re going to talk today
success and we’re going to talk today about how to live the right way so Keith
about how to live the right way so Keith
about how to live the right way so Keith welcome aboard thank you haven’t it’s an
welcome aboard thank you haven’t it’s an
welcome aboard thank you haven’t it’s an honor to be on your show a big fan thank
honor to be on your show a big fan thank
honor to be on your show a big fan thank you it’s a pleasure to be here so for
you it’s a pleasure to be here so for
you it’s a pleasure to be here so for people who don’t know what about you
people who don’t know what about you
people who don’t know what about you what you’re all about give us like the
what you’re all about give us like the
what you’re all about give us like the 32nd overview of Keith washoe and then a
32nd overview of Keith washoe and then a
32nd overview of Keith washoe and then a little bit about the book too sure yeah
little bit about the book too sure yeah
little bit about the book too sure yeah so overview I’m from grew up in New York
so overview I’m from grew up in New York
so overview I’m from grew up in New York near Canada and Rochester my dad worked
near Canada and Rochester my dad worked
near Canada and Rochester my dad worked for Kodak education wise and went to
for Kodak education wise and went to
for Kodak education wise and went to university of new york at oswego and
university of new york at oswego and
university of new york at oswego and then i went to university of miami for
then i went to university of miami for
then i went to university of miami for grad school and then went got my MBA at
grad school and then went got my MBA at
grad school and then went got my MBA at st. Mary’s and I’ve been working a
st. Mary’s and I’ve been working a
st. Mary’s and I’ve been working a Silicon Valley for last 16 years for
Silicon Valley for last 16 years for
Silicon Valley for last 16 years for tech companies like Qualcomm sandisk
tech companies like Qualcomm sandisk
tech companies like Qualcomm sandisk creative labs where now meta data sound
creative labs where now meta data sound
creative labs where now meta data sound technologies and then basically wrote a
technologies and then basically wrote a
technologies and then basically wrote a book two years ago after learning a lot
book two years ago after learning a lot
book two years ago after learning a lot and Silicon Valley and getting the NBA
and Silicon Valley and getting the NBA
and Silicon Valley and getting the NBA and writing a lot and had opportunity to
and writing a lot and had opportunity to
and writing a lot and had opportunity to put all the experience and then I
put all the experience and then I
put all the experience and then I interviewed executives to share wisdom
interviewed executives to share wisdom
interviewed executives to share wisdom on how do you grow in your life in the
on how do you grow in your life in the
on how do you grow in your life in the right way both professionally and
right way both professionally and
right way both professionally and personally got it so that that’s what
personally got it so that that’s what
personally got it so that that’s what has culminated into this book the heart
has culminated into this book the heart
has culminated into this book the heart of success all these interviews with
of success all these interviews with
of success all these interviews with successful tech entrepreneurs and
successful tech entrepreneurs and
successful tech entrepreneurs and executives yeah so basically i spent
executives yeah so basically i spent
executives yeah so basically i spent about a year interviewing us executives
about a year interviewing us executives
about a year interviewing us executives and I’d like to give you an example I
and I’d like to give you an example I
and I’d like to give you an example I can read off a couple of them so I met
can read off a couple of them so I met
can read off a couple of them so I met with mat Hoffman twins who had to
with mat Hoffman twins who had to
with mat Hoffman twins who had to crunchbase i interviewed mark adams
crunchbase i interviewed mark adams
crunchbase i interviewed mark adams who’s the president of micron
who’s the president of micron
who’s the president of micron technologies kevin connelly who was the
technologies kevin connelly who was the
technologies kevin connelly who was the GM a senior VP at sandisk Toby Preston
GM a senior VP at sandisk Toby Preston
GM a senior VP at sandisk Toby Preston who’s vp of sales at qualcomm so I have
who’s vp of sales at qualcomm so I have
who’s vp of sales at qualcomm so I have over a dozen different people that I
over a dozen different people that I
over a dozen different people that I interviewed and I asked him all the same
interviewed and I asked him all the same
interviewed and I asked him all the same questions what’s helped you succeed
questions what’s helped you succeed
questions what’s helped you succeed personally in your life not only in
personally in your life not only in
personally in your life not only in business where you hit your numbers and
business where you hit your numbers and
business where you hit your numbers and you you cheat great success for the
you you cheat great success for the
you you cheat great success for the company but also most importantly that a
company but also most importantly that a
company but also most importantly that a special essence of being a good father
special essence of being a good father
special essence of being a good father of being a good husband of being a good
of being a good husband of being a good
of being a good husband of being a good friend being a good brother and I really
friend being a good brother and I really
friend being a good brother and I really try to go after that and that special
try to go after that and that special
try to go after that and that special mix hence the heart of success God is so
mix hence the heart of success God is so
mix hence the heart of success God is so so now y’all now I’m dying to know what
so now y’all now I’m dying to know what
so now y’all now I’m dying to know what are some of the things that you’ve
are some of the things that you’ve
are some of the things that you’ve learned that you mean you gotta pick up
learned that you mean you gotta pick up
learned that you mean you gotta pick up the book but you know give us an
the book but you know give us an
the book but you know give us an overview sure I think
overview sure I think
overview sure I think the key essence of the book and what it
the key essence of the book and what it
the key essence of the book and what it tries to impart on you after all the
tries to impart on you after all the
tries to impart on you after all the interviews after all the wisdom with
interviews after all the wisdom with
interviews after all the wisdom with quotes and cartoons it’s really about
quotes and cartoons it’s really about
quotes and cartoons it’s really about this one quote that kind of captures
this one quote that kind of captures
this one quote that kind of captures what I would call the essence of the
what I would call the essence of the
what I would call the essence of the heart of success so if I could read this
heart of success so if I could read this
heart of success so if I could read this one quote to you it basically was
one quote to you it basically was
one quote to you it basically was written by ralph waldo emerson and who
written by ralph waldo emerson and who
written by ralph waldo emerson and who would believe that he’d be the one that
would believe that he’d be the one that
would believe that he’d be the one that really inspire the heart of success on
really inspire the heart of success on
really inspire the heart of success on this it says to laughed often and much
this it says to laughed often and much
this it says to laughed often and much to win the respect of intelligent people
to win the respect of intelligent people
to win the respect of intelligent people and the affection of children to earn
and the affection of children to earn
and the affection of children to earn the appreciation of honest critics and
the appreciation of honest critics and
the appreciation of honest critics and endure the betrayal of false friends
endure the betrayal of false friends
endure the betrayal of false friends appreciate beauty to find the best in
appreciate beauty to find the best in
appreciate beauty to find the best in others and to leave the world a bit
others and to leave the world a bit
others and to leave the world a bit better whether by a healthy child or a
better whether by a healthy child or a
better whether by a healthy child or a garden patch or redeemed social
garden patch or redeemed social
garden patch or redeemed social condition to know that even one life has
condition to know that even one life has
condition to know that even one life has breathed easier because you have lived
breathed easier because you have lived
breathed easier because you have lived this is to have succeeded and so this
this is to have succeeded and so this
this is to have succeeded and so this book really goes on on that spirit of
book really goes on on that spirit of
book really goes on on that spirit of personal and professional success but
personal and professional success but
personal and professional success but doing it in the right way to wholesome
doing it in the right way to wholesome
doing it in the right way to wholesome way so what what is look if you had
way so what what is look if you had
way so what what is look if you had maybe three things that you would say
maybe three things that you would say
maybe three things that you would say that these guys are doing differently or
that these guys are doing differently or
that these guys are doing differently or these these guys have figured out that
these these guys have figured out that
these these guys have figured out that others haven’t or haven’t yet well what
others haven’t or haven’t yet well what
others haven’t or haven’t yet well what would your top 3 be the top three are
would your top 3 be the top three are
would your top 3 be the top three are would when you interviewed everybody and
would when you interviewed everybody and
would when you interviewed everybody and you kind of stream out and polish up
you kind of stream out and polish up
you kind of stream out and polish up that stone the top three things are
that stone the top three things are
that stone the top three things are listening do what you love hard work and
listening do what you love hard work and
listening do what you love hard work and those three are in case with a beautiful
those three are in case with a beautiful
those three are in case with a beautiful crossing of perseverance so I’ll give
crossing of perseverance so I’ll give
crossing of perseverance so I’ll give you an example so listening that was
you an example so listening that was
you an example so listening that was really the top you wouldn’t think I’ll
really the top you wouldn’t think I’ll
really the top you wouldn’t think I’ll listening like so try it so simple but
listening like so try it so simple but
listening like so try it so simple but all the executive that listening was the
all the executive that listening was the
all the executive that listening was the most important thing that’s helped them
most important thing that’s helped them
most important thing that’s helped them in their careers and you’ve probably
in their careers and you’ve probably
in their careers and you’ve probably heard the quote I’ve in that God gave us
heard the quote I’ve in that God gave us
heard the quote I’ve in that God gave us two ears and one mouth for a reason so
two ears and one mouth for a reason so
two ears and one mouth for a reason so we hear hear more and speak less and and
we hear hear more and speak less and and
we hear hear more and speak less and and the whole point of listening was that’s
the whole point of listening was that’s
the whole point of listening was that’s the only way you truly learn and
the only way you truly learn and
the only way you truly learn and understand what’s going on in the world
understand what’s going on in the world
understand what’s going on in the world by listening and thinking and
by listening and thinking and
by listening and thinking and comprehending secondly when you’re
comprehending secondly when you’re
comprehending secondly when you’re working
working
working people and all of our success is about
people and all of our success is about
people and all of our success is about relationships with other people
relationships with other people
relationships with other people listening allows you to understand
listening allows you to understand
listening allows you to understand people better but here’s the thing it
people better but here’s the thing it
people better but here’s the thing it helps them feel respected appreciated
helps them feel respected appreciated
helps them feel respected appreciated trusted by you because listening opens
trusted by you because listening opens
trusted by you because listening opens up that door automatically so listening
up that door automatically so listening
up that door automatically so listening was so so important and they put that at
was so so important and they put that at
was so so important and they put that at the top of the list that’s why in the
the top of the list that’s why in the
the top of the list that’s why in the book I start off with listening as the
book I start off with listening as the
book I start off with listening as the key any questions on that partner I like
key any questions on that partner I like
key any questions on that partner I like it and you know people watching is
it and you know people watching is
it and you know people watching is saying that they love the quote at the
saying that they love the quote at the
saying that they love the quote at the start like wow how beautiful so so you
start like wow how beautiful so so you
start like wow how beautiful so so you got some some really fans already oh
got some some really fans already oh
got some some really fans already oh that’s nice so listen is the first one
that’s nice so listen is the first one
that’s nice so listen is the first one yeah yeah so though the other one is do
yeah yeah so though the other one is do
yeah yeah so though the other one is do what you love and you probably heard
what you love and you probably heard
what you love and you probably heard things Evan I think actually some of
things Evan I think actually some of
things Evan I think actually some of your videos that I’ve watched in the
your videos that I’ve watched in the
your videos that I’ve watched in the interviews people said hey the harder I
interviews people said hey the harder I
interviews people said hey the harder I work the luckier I get and and and the
work the luckier I get and and and the
work the luckier I get and and and the point is by doing what you love you can
point is by doing what you love you can
point is by doing what you love you can work hard because you love it you’re in
work hard because you love it you’re in
work hard because you love it you’re in you’re in passionate just like all these
you’re in passionate just like all these
you’re in passionate just like all these videos you do that’s a lot of work but
videos you do that’s a lot of work but
videos you do that’s a lot of work but you love making these videos it’s you’re
you love making these videos it’s you’re
you love making these videos it’s you’re inspired from within so hard work and
inspired from within so hard work and
inspired from within so hard work and the key as they say is is elbow grease
the key as they say is is elbow grease
the key as they say is is elbow grease just got to roll up your sleeves and do
just got to roll up your sleeves and do
just got to roll up your sleeves and do it and one of the sales executives we
it and one of the sales executives we
it and one of the sales executives we interview from Acer computer says you
interview from Acer computer says you
interview from Acer computer says you have to be willing to carry the bag and
have to be willing to carry the bag and
have to be willing to carry the bag and that’s a simple quota meeting get out
that’s a simple quota meeting get out
that’s a simple quota meeting get out there you get on the plains to trains
there you get on the plains to trains
there you get on the plains to trains automobiles you shake hands you meet
automobiles you shake hands you meet
automobiles you shake hands you meet with people you do the excel sheets you
with people you do the excel sheets you
with people you do the excel sheets you do the numbers just work hard he says
do the numbers just work hard he says
do the numbers just work hard he says where your company’s colors so you just
where your company’s colors so you just
where your company’s colors so you just just give everything you got and that
just give everything you got and that
just give everything you got and that way like Rocky Balboa you work hard
way like Rocky Balboa you work hard
way like Rocky Balboa you work hard you’ll see the results and you can hold
you’ll see the results and you can hold
you’ll see the results and you can hold up your glove at the end of the day you
up your glove at the end of the day you
up your glove at the end of the day you know victorious on the the last point is
know victorious on the the last point is
know victorious on the the last point is that not doing what you love is that
that not doing what you love is that
that not doing what you love is that because you’ve heard that if you love
because you’ve heard that if you love
because you’ve heard that if you love what you do time flies and you get
what you do time flies and you get
what you do time flies and you get caught up in it and life is happy and
caught up in it and life is happy and
caught up in it and life is happy and peaceful because you’re doing what your
peaceful because you’re doing what your
peaceful because you’re doing what your heart and you’re called to do when your
heart and you’re called to do when your
heart and you’re called to do when your genetic and DNA so doing a little you
genetic and DNA so doing a little you
genetic and DNA so doing a little you love listening hard work are the three
love listening hard work are the three
love listening hard work are the three central themes and then the last one is
central themes and then the last one is
central themes and then the last one is the glaze what you call perseverance
the glaze what you call perseverance
the glaze what you call perseverance because in one of your videos Steve Jobs
because in one of your videos Steve Jobs
because in one of your videos Steve Jobs says you gotta be able to persevere
says you gotta be able to persevere
says you gotta be able to persevere because shuffling a technology business
because shuffling a technology business
because shuffling a technology business it’s hard things are changing
it’s hard things are changing
it’s hard things are changing competitive forces and if you don’t love
competitive forces and if you don’t love
competitive forces and if you don’t love what you do you don’t
what you do you don’t
what you do you don’t held the work hard you don’t persevere
held the work hard you don’t persevere
held the work hard you don’t persevere through this he says you’re going to
through this he says you’re going to
through this he says you’re going to quit and give up because it’s hard and
quit and give up because it’s hard and
quit and give up because it’s hard and so that’s why you need perseverance to
so that’s why you need perseverance to
so that’s why you need perseverance to see it through and the best movie that
see it through and the best movie that
see it through and the best movie that we can all relate to is rudy rudy is an
we can all relate to is rudy rudy is an
we can all relate to is rudy rudy is an example of giving failure falling on his
example of giving failure falling on his
example of giving failure falling on his face Rudy persevered and what happens
face Rudy persevered and what happens
face Rudy persevered and what happens you know you guess the plane gets
you know you guess the plane gets
you know you guess the plane gets carried off the field and it’s that is
carried off the field and it’s that is
carried off the field and it’s that is that theme what I love about it is I
that theme what I love about it is I
that theme what I love about it is I mean you went off and interviewed
mean you went off and interviewed
mean you went off and interviewed executives where most of the people
executives where most of the people
executives where most of the people watching this channel the content that I
watching this channel the content that I
watching this channel the content that I put those with you for entrepreneurs but
put those with you for entrepreneurs but
put those with you for entrepreneurs but the characteristics are the same like
the characteristics are the same like
the characteristics are the same like those lessons will say almost every day
those lessons will say almost every day
those lessons will say almost every day on the channel to that you can peer and
on the channel to that you can peer and
on the channel to that you can peer and over and over again and what it really
over and over again and what it really
over and over again and what it really highlights for at least for me is that
highlights for at least for me is that
highlights for at least for me is that you know success in any field comes down
you know success in any field comes down
you know success in any field comes down to those things not just as an
to those things not just as an
to those things not just as an entrepreneur not just as a musician not
entrepreneur not just as a musician not
entrepreneur not just as a musician not just as an executive not just as you
just as an executive not just as you
just as an executive not just as you know fill in the blank but to succeed at
know fill in the blank but to succeed at
know fill in the blank but to succeed at whatever you want to do you have to have
whatever you want to do you have to have
whatever you want to do you have to have those those traits and those
those those traits and those
those those traits and those characteristics and follow through on
characteristics and follow through on
characteristics and follow through on them exactly the end of the day Evan
them exactly the end of the day Evan
them exactly the end of the day Evan it’s all about people and relationships
it’s all about people and relationships
it’s all about people and relationships with people whether you’re an
with people whether you’re an
with people whether you’re an entrepreneur whether you’re working on
entrepreneur whether you’re working on
entrepreneur whether you’re working on your home by yourself or working at a
your home by yourself or working at a
your home by yourself or working at a big company the ability to get along and
big company the ability to get along and
big company the ability to get along and with other people and then to deliver
with other people and then to deliver
with other people and then to deliver results and value and that’s where the
results and value and that’s where the
results and value and that’s where the hard work comes in the perseverance
hard work comes in the perseverance
hard work comes in the perseverance listening to other people doing what you
listening to other people doing what you
listening to other people doing what you love so you bring the fire you bring the
love so you bring the fire you bring the
love so you bring the fire you bring the passion it’s it’s it’s almost like it’s
passion it’s it’s it’s almost like it’s
passion it’s it’s it’s almost like it’s not rocket science but the the trick of
not rocket science but the the trick of
not rocket science but the the trick of it all is is doing it is is executing
it all is is doing it is is executing
it all is is doing it is is executing all this things hence having the rocket
all this things hence having the rocket
all this things hence having the rocket fuel to boost the rocket Keith what made
fuel to boost the rocket Keith what made
fuel to boost the rocket Keith what made you want to write this book right so
you want to write this book right so
you want to write this book right so this book came out as an inspiration of
this book came out as an inspiration of
this book came out as an inspiration of a couple things first I’m a big sucker
a couple things first I’m a big sucker
a couple things first I’m a big sucker for like hearts and love and and
for like hearts and love and and
for like hearts and love and and understanding like you are what makes
understanding like you are what makes
understanding like you are what makes people successful I had that inner
people successful I had that inner
people successful I had that inner craving desire to understand that so
craving desire to understand that so
craving desire to understand that so it’s a book I wanted to write for myself
it’s a book I wanted to write for myself
it’s a book I wanted to write for myself like I generally was curious on what
like I generally was curious on what
like I generally was curious on what does it mean to succeed not from the
does it mean to succeed not from the
does it mean to succeed not from the books that i have seen in rent on
books that i have seen in rent on
books that i have seen in rent on professionally and climbing the
professionally and climbing the
professionally and climbing the corporate ladder and getting along with
corporate ladder and getting along with
corporate ladder and getting along with people that’s all good but i wanted to
people that’s all good but i wanted to
people that’s all good but i wanted to take an approach that I haven’t seen
take an approach that I haven’t seen
take an approach that I haven’t seen which was succeeding there yes and
which was succeeding there yes and
which was succeeding there yes and here’s trace to succeed professionally
here’s trace to succeed professionally
here’s trace to succeed professionally but I wanted to really focus in on the
but I wanted to really focus in on the
but I wanted to really focus in on the balance
balance
balance how do you succeed personally as well so
how do you succeed personally as well so
how do you succeed personally as well so you you’re great with your family and
you you’re great with your family and
you you’re great with your family and kids and your friends and at work and so
kids and your friends and at work and so
kids and your friends and at work and so you live this kind of wholesome balance
you live this kind of wholesome balance
you live this kind of wholesome balance well centered life so I didn’t really
well centered life so I didn’t really
well centered life so I didn’t really see a book out there and it was
see a book out there and it was
see a book out there and it was something that was generally interested
something that was generally interested
something that was generally interested in so went out and wrote that book
in so went out and wrote that book
in so went out and wrote that book around that and the other thing is you
around that and the other thing is you
around that and the other thing is you know I just spent two years at st.
know I just spent two years at st.
know I just spent two years at st. Mary’s getting my MBA writing a ton of
Mary’s getting my MBA writing a ton of
Mary’s getting my MBA writing a ton of papers I felt like I had the extra
papers I felt like I had the extra
papers I felt like I had the extra studies to support writing this book and
studies to support writing this book and
studies to support writing this book and lastly I’ve been working in Silicon
lastly I’ve been working in Silicon
lastly I’ve been working in Silicon Valley for 16 years so I had access to
Valley for 16 years so I had access to
Valley for 16 years so I had access to executives and a lot of these companies
executives and a lot of these companies
executives and a lot of these companies who I could interview so it was the
who I could interview so it was the
who I could interview so it was the access the education and the passion and
access the education and the passion and
access the education and the passion and the subject matter that made me write
the subject matter that made me write
the subject matter that made me write the book as weeds is interesting is as
the book as weeds is interesting is as
the book as weeds is interesting is as I’ve we’ve done profiles of really
I’ve we’ve done profiles of really
I’ve we’ve done profiles of really successful people who are highly driven
successful people who are highly driven
successful people who are highly driven ah then you’re doing really well in
ah then you’re doing really well in
ah then you’re doing really well in their career but if you look at their
their career but if you look at their
their career but if you look at their personal life they may not be all that
personal life they may not be all that
personal life they may not be all that great and they often talk about
great and they often talk about
great and they often talk about sacrifices you have to sacrifice you
sacrifices you have to sacrifice you
sacrifices you have to sacrifice you know the personal life to have the
know the personal life to have the
know the personal life to have the professional excellence and success so
professional excellence and success so
professional excellence and success so obviously your book is challenging that
obviously your book is challenging that
obviously your book is challenging that and I’m curious as to when you win
and I’m curious as to when you win
and I’m curious as to when you win you’re reaching out and trying to find
you’re reaching out and trying to find
you’re reaching out and trying to find these executives who had that success on
these executives who had that success on
these executives who had that success on both fronts was that part of the
both fronts was that part of the
both fronts was that part of the criteria before even interviewing them
criteria before even interviewing them
criteria before even interviewing them is like you’re trying to find guys who
is like you’re trying to find guys who
is like you’re trying to find guys who had the balance on both I’m with the
had the balance on both I’m with the
had the balance on both I’m with the people who you know you interviewed and
people who you know you interviewed and
people who you know you interviewed and and you found that they didn’t have a
and you found that they didn’t have a
and you found that they didn’t have a good person life and so you didn’t want
good person life and so you didn’t want
good person life and so you didn’t want to include them I I’m just curious how
to include them I I’m just curious how
to include them I I’m just curious how do they how does let’s go that’s an
do they how does let’s go that’s an
do they how does let’s go that’s an incredible in-depth zinger question
incredible in-depth zinger question
incredible in-depth zinger question great question first off let me say that
great question first off let me say that
great question first off let me say that every executive I interviewed when it
every executive I interviewed when it
every executive I interviewed when it came to work life balance and there’s a
came to work life balance and there’s a
came to work life balance and there’s a chapter dedicated to work life balance
chapter dedicated to work life balance
chapter dedicated to work life balance they all admittedly said hey I’m gonna
they all admittedly said hey I’m gonna
they all admittedly said hey I’m gonna give you all the advice I can but I
give you all the advice I can but I
give you all the advice I can but I automated this is something that I
automated this is something that I
automated this is something that I struggle with the most so put it out
struggle with the most so put it out
struggle with the most so put it out there that they all felt like they
there that they all felt like they
there that they all felt like they needed to do better in that department
needed to do better in that department
needed to do better in that department now they actually questioned how I chose
now they actually questioned how I chose
now they actually questioned how I chose the executives to interview everyone one
the executives to interview everyone one
the executives to interview everyone one was a VP GM or CEO of a company in
was a VP GM or CEO of a company in
was a VP GM or CEO of a company in Silicon Valley so that was one of the
Silicon Valley so that was one of the
Silicon Valley so that was one of the criteria secondly they were people that
criteria secondly they were people that
criteria secondly they were people that I worked with and known who I have seen
I worked with and known who I have seen
I worked with and known who I have seen the character of summary look at say you
the character of summary look at say you
the character of summary look at say you know they’re a really good person yet
know they’re a really good person yet
know they’re a really good person yet are successful but there’s someone who
are successful but there’s someone who
are successful but there’s someone who have good positive
have good positive
have good positive energy who are loving likeable and
energy who are loving likeable and
energy who are loving likeable and thoroughly yeah all we were married
thoroughly yeah all we were married
thoroughly yeah all we were married almost all of them had kids so they had
almost all of them had kids so they had
almost all of them had kids so they had this this kind of thing balance a
this this kind of thing balance a
this this kind of thing balance a personal like that they had to work
personal like that they had to work
personal like that they had to work through granted no one’s perfect some of
through granted no one’s perfect some of
through granted no one’s perfect some of them had divorces everyone has bumps
them had divorces everyone has bumps
them had divorces everyone has bumps along the way but but overall the list
along the way but but overall the list
along the way but but overall the list was comprised of executives and high-end
was comprised of executives and high-end
was comprised of executives and high-end positions who have proven successes in
positions who have proven successes in
positions who have proven successes in companies who also were great character
companies who also were great character
companies who also were great character people and had big personalized like
people and had big personalized like
people and had big personalized like family kids grandkids for the people who
family kids grandkids for the people who
family kids grandkids for the people who are watching who want to get more be
are watching who want to get more be
are watching who want to get more be more successful as it as a person in
more successful as it as a person in
more successful as it as a person in their relationships all that as well as
their relationships all that as well as
their relationships all that as well as have the entrepreneurial side I think we
have the entrepreneurial side I think we
have the entrepreneurial side I think we I think a lot of the content out there
I think a lot of the content out there
I think a lot of the content out there only focuses on professional success or
only focuses on professional success or
only focuses on professional success or personal success but not mixing them
personal success but not mixing them
personal success but not mixing them what are some of the what are some of
what are some of the what are some of
what are some of the what are some of the things that you found from the
the things that you found from the
the things that you found from the people you interviewed on the personal
people you interviewed on the personal
people you interviewed on the personal side that they did regularly that helped
side that they did regularly that helped
side that they did regularly that helped them stay balanced and live you know the
them stay balanced and live you know the
them stay balanced and live you know the right way right so in the book I me to
right way right so in the book I me to
right way right so in the book I me to show you one of the chapters that
show you one of the chapters that
show you one of the chapters that answers that question there’s a chapter
answers that question there’s a chapter
answers that question there’s a chapter called being effective with people how
called being effective with people how
called being effective with people how to be successful with people is like the
to be successful with people is like the
to be successful with people is like the main chapter that covers that and then
main chapter that covers that and then
main chapter that covers that and then the other part is the work/life balance
the other part is the work/life balance
the other part is the work/life balance that answers that so what I found from
that answers that so what I found from
that answers that so what I found from all the executives was this is
all the executives was this is
all the executives was this is interesting they said you know we’re
interesting they said you know we’re
interesting they said you know we’re executives in Silicon Valley working
executives in Silicon Valley working
executives in Silicon Valley working these tech companies we have millions
these tech companies we have millions
these tech companies we have millions demands on our time we’re always
demands on our time we’re always
demands on our time we’re always scheduling meetings and appointments
scheduling meetings and appointments
scheduling meetings and appointments they said lookit you need to schedule
they said lookit you need to schedule
they said lookit you need to schedule your family vacation times just as
your family vacation times just as
your family vacation times just as important as your two o’clock sales
important as your two o’clock sales
important as your two o’clock sales meeting so they would all scheduled
meeting so they would all scheduled
meeting so they would all scheduled dedicated time am i picking my son up
dedicated time am i picking my son up
dedicated time am i picking my son up from school I’m going to this soccer
from school I’m going to this soccer
from school I’m going to this soccer game I’m doing this family vacation on
game I’m doing this family vacation on
game I’m doing this family vacation on this week and they would lock it in and
this week and they would lock it in and
this week and they would lock it in and they would prioritize these personal
they would prioritize these personal
they would prioritize these personal things as important if not sometimes
things as important if not sometimes
things as important if not sometimes more important than some of these work
more important than some of these work
more important than some of these work things but it’s again it’s that balance
things but it’s again it’s that balance
things but it’s again it’s that balance the other part was the importance of
the other part was the importance of
the other part was the importance of when it comes to these the relationships
when it comes to these the relationships
when it comes to these the relationships with people on a personal level they
with people on a personal level they
with people on a personal level they always set that meeting in person
always set that meeting in person
always set that meeting in person talking face to face is so much better
talking face to face is so much better
talking face to face is so much better than these phone calls and emails now a
than these phone calls and emails now a
than these phone calls and emails now a day that really have taken over our
day that really have taken over our
day that really have taken over our so they would all make it a point to
so they would all make it a point to
so they would all make it a point to have in person talks and then the third
have in person talks and then the third
have in person talks and then the third part of that is just be sincere and
part of that is just be sincere and
part of that is just be sincere and honest with people and all you say and
honest with people and all you say and
honest with people and all you say and all you do and the last thing on how
all you do and the last thing on how
all you do and the last thing on how they were able to be successful with
they were able to be successful with
they were able to be successful with people overall in the career both
people overall in the career both
people overall in the career both professionally and personally was they
professionally and personally was they
professionally and personally was they came down to this is where there’s a
came down to this is where there’s a
came down to this is where there’s a chapter dedicated on faith they all said
chapter dedicated on faith they all said
chapter dedicated on faith they all said it’s about living the golden rule treat
it’s about living the golden rule treat
it’s about living the golden rule treat others as you would like to be treated
others as you would like to be treated
others as you would like to be treated do unto others as you would like done
do unto others as you would like done
do unto others as you would like done unto you and when you take that and you
unto you and when you take that and you
unto you and when you take that and you put it all together that’s where they
put it all together that’s where they
put it all together that’s where they found the heart of success I love it in
found the heart of success I love it in
found the heart of success I love it in thinking about you write this book I’m
thinking about you write this book I’m
thinking about you write this book I’m assuming you already knew a lot of this
assuming you already knew a lot of this
assuming you already knew a lot of this stuff and was great at it kind of
stuff and was great at it kind of
stuff and was great at it kind of reinforce just just by your character in
reinforce just just by your character in
reinforce just just by your character in the fact you wanted to write this book
the fact you wanted to write this book
the fact you wanted to write this book and you’re seeking out answers I’m
and you’re seeking out answers I’m
and you’re seeking out answers I’m curious though so I’m sure you already
curious though so I’m sure you already
curious though so I’m sure you already knew a lot of the stuff they were saying
knew a lot of the stuff they were saying
knew a lot of the stuff they were saying I’m curious what you learned that was
I’m curious what you learned that was
I’m curious what you learned that was unexpected that was different that you
unexpected that was different that you
unexpected that was different that you didn’t already go in thinking about from
didn’t already go in thinking about from
didn’t already go in thinking about from some of these people some lessons that
some of these people some lessons that
some of these people some lessons that like you thought ah I can apply that to
like you thought ah I can apply that to
like you thought ah I can apply that to my career or to my personal life as well
my career or to my personal life as well
my career or to my personal life as well well the first thing is I didn’t realize
well the first thing is I didn’t realize
well the first thing is I didn’t realize that listening would be would boil up as
that listening would be would boil up as
that listening would be would boil up as the most important part of success that
the most important part of success that
the most important part of success that I almost called the book listen up
I almost called the book listen up
I almost called the book listen up because of that and so they came chapter
because of that and so they came chapter
because of that and so they came chapter one because how important listening was
one because how important listening was
one because how important listening was so we really double down to my conscious
so we really double down to my conscious
so we really double down to my conscious effort of the importance of listening
effort of the importance of listening
effort of the importance of listening and beat in a meeting listen more speak
and beat in a meeting listen more speak
and beat in a meeting listen more speak glass and so that probably bubbled up to
glass and so that probably bubbled up to
glass and so that probably bubbled up to me is like wow I didn’t expect that the
me is like wow I didn’t expect that the
me is like wow I didn’t expect that the other thing that was fascinating that
other thing that was fascinating that
other thing that was fascinating that I’d ended up dedicating a chapter to was
I’d ended up dedicating a chapter to was
I’d ended up dedicating a chapter to was staying fresh they said that you have to
staying fresh they said that you have to
staying fresh they said that you have to constantly learn be a lifelong learner
constantly learn be a lifelong learner
constantly learn be a lifelong learner was one of the themes keep going to
was one of the themes keep going to
was one of the themes keep going to professional development classes keep
professional development classes keep
professional development classes keep going to conferences keep going to
going to conferences keep going to
going to conferences keep going to seminars keep reading a leader is a
seminars keep reading a leader is a
seminars keep reading a leader is a reader things like that so the
reader things like that so the
reader things like that so the importance of staying fresh in your
importance of staying fresh in your
importance of staying fresh in your career I’d end up dedicating a chapter
career I’d end up dedicating a chapter
career I’d end up dedicating a chapter to which came out from all the
to which came out from all the
to which came out from all the executives some of them are in their 60s
executives some of them are in their 60s
executives some of them are in their 60s and they’re still running technology
and they’re still running technology
and they’re still running technology companies I mean a lot of people retire
companies I mean a lot of people retire
companies I mean a lot of people retire when they’re 65 some of them are like 68
when they’re 65 some of them are like 68
when they’re 65 some of them are like 68 and still like GM
and still like GM
and still like GM yos and still running everyday learning
yos and still running everyday learning
yos and still running everyday learning every day so that that stood out did you
every day so that that stood out did you
every day so that that stood out did you learn anything on how to be a better
learn anything on how to be a better
learn anything on how to be a better listener from them or could you give
listener from them or could you give
listener from them or could you give advice on how to be a better listener
advice on how to be a better listener
advice on how to be a better listener that if that’s like the biggest thing
that if that’s like the biggest thing
that if that’s like the biggest thing you learned and one of the biggest you
you learned and one of the biggest you
you learned and one of the biggest you almost called the book listen up it’s a
almost called the book listen up it’s a
almost called the book listen up it’s a key for success as a corporate executive
key for success as a corporate executive
key for success as a corporate executive as an entrepreneur so now I’m taking as
as an entrepreneur so now I’m taking as
as an entrepreneur so now I’m taking as an entrepreneur I want to have more
an entrepreneur I want to have more
an entrepreneur I want to have more success okay how can I listen better are
success okay how can I listen better are
success okay how can I listen better are there any is there a path to follow is
there any is there a path to follow is
there any is there a path to follow is it just the awareness or their steps
it just the awareness or their steps
it just the awareness or their steps that you need to take how can we become
that you need to take how can we become
that you need to take how can we become better listeners so in in in the book
better listeners so in in in the book
better listeners so in in in the book chapter two is called how to be an
chapter two is called how to be an
chapter two is called how to be an effective listener and it gives all the
effective listener and it gives all the
effective listener and it gives all the wisdom on that but the most important
wisdom on that but the most important
wisdom on that but the most important thing they said was first is when you
thing they said was first is when you
thing they said was first is when you listen to people like simple things
listen to people like simple things
listen to people like simple things right like we said this is blocking and
right like we said this is blocking and
right like we said this is blocking and tackling but it’s about execution look
tackling but it’s about execution look
tackling but it’s about execution look them in the eye okay and and give them
them in the eye okay and and give them
them in the eye okay and and give them your full attention how many times you
your full attention how many times you
your full attention how many times you talk to people and they’re typing away
talk to people and they’re typing away
talk to people and they’re typing away or they’re on the phone oh yeah what’s
or they’re on the phone oh yeah what’s
or they’re on the phone oh yeah what’s up or typing and kind of looking at you
up or typing and kind of looking at you
up or typing and kind of looking at you stop put things down look people in the
stop put things down look people in the
stop put things down look people in the eyes give them your full attention and
eyes give them your full attention and
eyes give them your full attention and that requires not looking only looking
that requires not looking only looking
that requires not looking only looking at them but nodding showing
at them but nodding showing
at them but nodding showing acknowledgement like you’re you’re
acknowledgement like you’re you’re
acknowledgement like you’re you’re engaged so being engaged listener the
engaged so being engaged listener the
engaged so being engaged listener the second thing was once you hear then you
second thing was once you hear then you
second thing was once you hear then you pick up on things they said it’s
pick up on things they said it’s
pick up on things they said it’s fantastic take notes write down what
fantastic take notes write down what
fantastic take notes write down what they’re saying things I sent out to you
they’re saying things I sent out to you
they’re saying things I sent out to you then the third step was reiterate back
then the third step was reiterate back
then the third step was reiterate back so let me know what I’m hearing is that
so let me know what I’m hearing is that
so let me know what I’m hearing is that a B and C is that we’re trying to say
a B and C is that we’re trying to say
a B and C is that we’re trying to say yeah yeah okay great so now they fully
yeah yeah okay great so now they fully
yeah yeah okay great so now they fully feel respected listen to you acknowledge
feel respected listen to you acknowledge
feel respected listen to you acknowledge you heard what they said that’s the art
you heard what they said that’s the art
you heard what they said that’s the art of listening I love it well it’s gets a
of listening I love it well it’s gets a
of listening I love it well it’s gets a couple questions to the people who are
couple questions to the people who are
couple questions to the people who are watching I reaching come TV is saying
watching I reaching come TV is saying
watching I reaching come TV is saying one of the chapters in your book is
one of the chapters in your book is
one of the chapters in your book is successful products so I guess she’s
successful products so I guess she’s
successful products so I guess she’s already looking into your book once all
already looking into your book once all
already looking into your book once all about uh one of the chapters in your
about uh one of the chapters in your
about uh one of the chapters in your book is successful products and she’s
book is successful products and she’s
book is successful products and she’s asking how do you determine what a
asking how do you determine what a
asking how do you determine what a successful product is so when you work
successful product is so when you work
successful product is so when you work in Silicon Valley like I have for
in Silicon Valley like I have for
in Silicon Valley like I have for creative labs and SanDisk and and and
creative labs and SanDisk and and and
creative labs and SanDisk and and and Bigfoot networks
Bigfoot networks
Bigfoot networks bent your life marketing and selling
bent your life marketing and selling
bent your life marketing and selling consumer electronics which I have you
consumer electronics which I have you
consumer electronics which I have you learn a lot about what makes a product
learn a lot about what makes a product
learn a lot about what makes a product successful and so I dedicate a chapter
successful and so I dedicate a chapter
successful and so I dedicate a chapter on that because professionally if you
on that because professionally if you
on that because professionally if you want to succeed you want to be able to
want to succeed you want to be able to
want to succeed you want to be able to make products which drives all the
make products which drives all the
make products which drives all the revenue a lot for companies successful
revenue a lot for companies successful
revenue a lot for companies successful so some of the keys that came out worse
so some of the keys that came out worse
so some of the keys that came out worse with like again these sound like simple
with like again these sound like simple
with like again these sound like simple things we’re number one when you come
things we’re number one when you come
things we’re number one when you come out with a product and Steve Jobs always
out with a product and Steve Jobs always
out with a product and Steve Jobs always did this at apple and this was made
did this at apple and this was made
did this at apple and this was made apple famous start with the consumer in
apple famous start with the consumer in
apple famous start with the consumer in mind first and what that means is you
mind first and what that means is you
mind first and what that means is you don’t start with elijah school
don’t start with elijah school
don’t start with elijah school technology let me go find a home for it
technology let me go find a home for it
technology let me go find a home for it oh because i have this technology we we
oh because i have this technology we we
oh because i have this technology we we should do this Steve Jobs says that
should do this Steve Jobs says that
should do this Steve Jobs says that doesn’t work they try that with some of
doesn’t work they try that with some of
doesn’t work they try that with some of their other products and they failed
their other products and they failed
their other products and they failed start with what is the customers pain
start with what is the customers pain
start with what is the customers pain point what do they really need were they
point what do they really need were they
point what do they really need were they creating for what’s missing and how can
creating for what’s missing and how can
creating for what’s missing and how can we deliver that to them and do it in the
we deliver that to them and do it in the
we deliver that to them and do it in the best way possible so start with the
best way possible so start with the
best way possible so start with the customer in mind that was the first rule
customer in mind that was the first rule
customer in mind that was the first rule of thumb for a great product and then
of thumb for a great product and then
of thumb for a great product and then the second Lee is that your traditional
the second Lee is that your traditional
the second Lee is that your traditional MBA stuff that’s why I dedicate a check
MBA stuff that’s why I dedicate a check
MBA stuff that’s why I dedicate a check part of the chapter on the 5 p’s product
part of the chapter on the 5 p’s product
part of the chapter on the 5 p’s product pricing positioning knowing where to put
pricing positioning knowing where to put
pricing positioning knowing where to put the product how to message it
the product how to message it
the product how to message it successfully which we talked about in
successfully which we talked about in
successfully which we talked about in the book um the third thing and I think
the book um the third thing and I think
the book um the third thing and I think one of the most important things is
one of the most important things is
one of the most important things is built not only building for the customer
built not only building for the customer
built not only building for the customer first and doing all the proper NBA stuff
first and doing all the proper NBA stuff
first and doing all the proper NBA stuff on the 5 p’s of marketing for it but
on the 5 p’s of marketing for it but
on the 5 p’s of marketing for it but it’s making sure that the product is
it’s making sure that the product is
it’s making sure that the product is something that when people use they’re
something that when people use they’re
something that when people use they’re gonna love and want to tell their
gonna love and want to tell their
gonna love and want to tell their friends about it that whole
friends about it that whole
friends about it that whole evangelization thing that came out of
evangelization thing that came out of
evangelization thing that came out of Apple people waiting in line for ipod
Apple people waiting in line for ipod
Apple people waiting in line for ipod and iphones because they love the
and iphones because they love the
and iphones because they love the product and then they tell people about
product and then they tell people about
product and then they tell people about it if you make a product that people put
it if you make a product that people put
it if you make a product that people put in their hands and they love and they
in their hands and they love and they
in their hands and they love and they want to touch and use everyday people
want to touch and use everyday people
want to touch and use everyday people call it the tube brush rule a product
call it the tube brush rule a product
call it the tube brush rule a product that people want to you know have to use
that people want to you know have to use
that people want to you know have to use or want to use every day that you know
or want to use every day that you know
or want to use every day that you know you have a successful product love it
you have a successful product love it
you have a successful product love it maybe as a segue zeno is writing in to
maybe as a segue zeno is writing in to
maybe as a segue zeno is writing in to say Keith how do you define success if I
say Keith how do you define success if I
say Keith how do you define success if I may define success for you there’s a a
may define success for you there’s a a
may define success for you there’s a a poem in the book that’s called the dash
poem in the book that’s called the dash
poem in the book that’s called the dash it’s about takes me about 30 seconds to
it’s about takes me about 30 seconds to
it’s about takes me about 30 seconds to read it but is that all right advocate
read it but is that all right advocate
read it but is that all right advocate of time for that let’s hear the dash
of time for that let’s hear the dash
of time for that let’s hear the dash this poem is the essence of the heart of
this poem is the essence of the heart of
this poem is the essence of the heart of success and how I would define success
success and how I would define success
success and how I would define success and it was written by Lee Linda Alice
and it was written by Lee Linda Alice
and it was written by Lee Linda Alice and it’s called the dash it says I read
and it’s called the dash it says I read
and it’s called the dash it says I read of a man who stood to speak at the
of a man who stood to speak at the
of a man who stood to speak at the funeral of a friend he referred to the
funeral of a friend he referred to the
funeral of a friend he referred to the date of her tombstone from beginning to
date of her tombstone from beginning to
date of her tombstone from beginning to the end he noted that first came the
the end he noted that first came the
the end he noted that first came the date of her birth and spoke of the
date of her birth and spoke of the
date of her birth and spoke of the following date with tears but he said
following date with tears but he said
following date with tears but he said what mattered most of all was that dash
what mattered most of all was that dash
what mattered most of all was that dash between those years for that dash
between those years for that dash
between those years for that dash represented all the time that she spent
represented all the time that she spent
represented all the time that she spent alive on earth and now only those who
alive on earth and now only those who
alive on earth and now only those who loved her know what that little line is
loved her know what that little line is
loved her know what that little line is worth for it matters not how much we own
worth for it matters not how much we own
worth for it matters not how much we own the cars the house the cash what matters
the cars the house the cash what matters
the cars the house the cash what matters is how we live and love and how we spend
is how we live and love and how we spend
is how we live and love and how we spend our dash so think about this long and
our dash so think about this long and
our dash so think about this long and hard are there things you like to change
hard are there things you like to change
hard are there things you like to change for you never know how much time is left
for you never know how much time is left
for you never know how much time is left that can still be rearranged if we could
that can still be rearranged if we could
that can still be rearranged if we could just slow down enough to consider what’s
just slow down enough to consider what’s
just slow down enough to consider what’s true and real and always try to
true and real and always try to
true and real and always try to understand the way other people feel and
understand the way other people feel and
understand the way other people feel and be less quick to anger and show
be less quick to anger and show
be less quick to anger and show appreciation more and love the people in
appreciation more and love the people in
appreciation more and love the people in our lives like we’ve never loved before
our lives like we’ve never loved before
our lives like we’ve never loved before if we treat each other with respect and
if we treat each other with respect and
if we treat each other with respect and more often wear a smile remembering that
more often wear a smile remembering that
more often wear a smile remembering that this special dash might only last a
this special dash might only last a
this special dash might only last a while so when your eulogy is being read
while so when your eulogy is being read
while so when your eulogy is being read with your life’s actions to rehash would
with your life’s actions to rehash would
with your life’s actions to rehash would you be proud of the things they say
you be proud of the things they say
you be proud of the things they say about how you spent your dash I love it
about how you spent your dash I love it
about how you spent your dash I love it I love it I think in addition to an
I love it I think in addition to an
I love it I think in addition to an author we got to add professional reader
author we got to add professional reader
author we got to add professional reader or something credentials airy I love it
or something credentials airy I love it
or something credentials airy I love it it’s great
it’s great
it’s great um cool was you know it’s amazing how
um cool was you know it’s amazing how
um cool was you know it’s amazing how time flies when you’re having fun keep
time flies when you’re having fun keep
time flies when you’re having fun keep people want to learn more about you and
people want to learn more about you and
people want to learn more about you and we’re with the book what’s the best
we’re with the book what’s the best
we’re with the book what’s the best place to connect they can just go to my
place to connect they can just go to my
place to connect they can just go to my website it’s keith Washoe calm which is
website it’s keith Washoe calm which is
website it’s keith Washoe calm which is my name ke ith my last name Washoe WA sa
my name ke ith my last name Washoe WA sa
my name ke ith my last name Washoe WA sa Choe calm and there you can get
Choe calm and there you can get
Choe calm and there you can get information on my book and more about me
information on my book and more about me
information on my book and more about me and I’m happy to help or answer any
and I’m happy to help or answer any
and I’m happy to help or answer any questions for anybody I love it will
questions for anybody I love it will
questions for anybody I love it will link that up in the description below
link that up in the description below
link that up in the description below for you guys ki thank you so much your
for you guys ki thank you so much your
for you guys ki thank you so much your time thank you guys so much for watching
time thank you guys so much for watching
time thank you guys so much for watching continue to believe and we’ll see you
continue to believe and we’ll see you
continue to believe and we’ll see you soon believe
”
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