welcome everybody to another YouTube hangout super excited to be here I have
hangout super excited to be here I have
hangout super excited to be here I have a special guest with me on Bernie Swain
a special guest with me on Bernie Swain
a special guest with me on Bernie Swain Bernie is the co-founder of the
Bernie is the co-founder of the
Bernie is the co-founder of the Washington speaker’s bureau and if you
Washington speaker’s bureau and if you
Washington speaker’s bureau and if you don’t know them they’re one of the most
don’t know them they’re one of the most
don’t know them they’re one of the most respected speaking houses in the world
respected speaking houses in the world
respected speaking houses in the world everybody from former presidents to
everybody from former presidents to
everybody from former presidents to athletes to thought leaders to business
athletes to thought leaders to business
athletes to thought leaders to business people have gone through there and
people have gone through there and
people have gone through there and Bernie has recently written a new book
Bernie has recently written a new book
Bernie has recently written a new book called what made me who I am where is
called what made me who I am where is
called what made me who I am where is taken from some of these leadership
taken from some of these leadership
taken from some of these leadership experts and taking some of their best
experts and taking some of their best
experts and taking some of their best knowledge and combined it all into one
knowledge and combined it all into one
knowledge and combined it all into one book for us to consume and he’s here
book for us to consume and he’s here
book for us to consume and he’s here with us today to talk about the book and
with us today to talk about the book and
with us today to talk about the book and his keys to success in accomplishment
his keys to success in accomplishment
his keys to success in accomplishment Bernie welcome aboard thank you I
Bernie welcome aboard thank you I
Bernie welcome aboard thank you I appreciate your being here
appreciate your being here
appreciate your being here so give us a little bit of context to
so give us a little bit of context to
so give us a little bit of context to the people who may not be super familiar
the people who may not be super familiar
the people who may not be super familiar with you a little bit more back on what
with you a little bit more back on what
with you a little bit more back on what you’re all about what you’re interested
you’re all about what you’re interested
you’re all about what you’re interested in how you came to write this book just
in how you came to write this book just
in how you came to write this book just extra context for my entrepreneurial
extra context for my entrepreneurial
extra context for my entrepreneurial audience great well I don’t know about a
audience great well I don’t know about a
audience great well I don’t know about a lot of people in the audience but I knew
lot of people in the audience but I knew
lot of people in the audience but I knew what I wanted to be when I was 16 years
what I wanted to be when I was 16 years
what I wanted to be when I was 16 years old I had a mentor in high school our
old I had a mentor in high school our
old I had a mentor in high school our athletic director and football coach and
athletic director and football coach and
athletic director and football coach and he got me interested I’m actually the
he got me interested I’m actually the
he got me interested I’m actually the first person my family ever to go to
first person my family ever to go to
first person my family ever to go to college
college
college so you know I was from a background
so you know I was from a background
so you know I was from a background where my father was an orphan for a
where my father was an orphan for a
where my father was an orphan for a while in West Virginia because his grant
while in West Virginia because his grant
while in West Virginia because his grant his mother didn’t have enough money to
his mother didn’t have enough money to
his mother didn’t have enough money to support him and from my mother’s side
support him and from my mother’s side
support him and from my mother’s side from farmers who you know owned their
from farmers who you know owned their
from farmers who you know owned their own farm and ore and lumber company so
own farm and ore and lumber company so
own farm and ore and lumber company so I’m the first of my family to go to
I’m the first of my family to go to
I’m the first of my family to go to college so he kind of encouraged me to
college so he kind of encouraged me to
college so he kind of encouraged me to go to college and I wanted to become
go to college and I wanted to become
go to college and I wanted to become something like him so I went for four
something like him so I went for four
something like him so I went for four years as an undergraduate in physical
years as an undergraduate in physical
years as an undergraduate in physical education
education
education he ended up teaching at the junior high
he ended up teaching at the junior high
he ended up teaching at the junior high school that I had gone to six years
school that I had gone to six years
school that I had gone to six years before I went back got a master’s degree
before I went back got a master’s degree
before I went back got a master’s degree at the University became the intramural
at the University became the intramural
at the University became the intramural director and the assistant athletic
director and the assistant athletic
director and the assistant athletic director was there for five years and
director was there for five years and
director was there for five years and then two months before I was to become
then two months before I was to become
then two months before I was to become the athletic director I walked away and
the athletic director I walked away and
the athletic director I walked away and left it so to give you a good idea why I
left it so to give you a good idea why I
left it so to give you a good idea why I left it my wife recognized in me that
left it my wife recognized in me that
left it my wife recognized in me that that I kind of wanted to make decisions
that I kind of wanted to make decisions
that I kind of wanted to make decisions on my own which is we should I learned a
on my own which is we should I learned a
on my own which is we should I learned a lot of lessons from that
lot of lessons from that
lot of lessons from that later on but I wanted to make decisions
later on but I wanted to make decisions
later on but I wanted to make decisions on my own as she was afraid working for
on my own as she was afraid working for
on my own as she was afraid working for the university I wouldn’t be able to I’d
the university I wouldn’t be able to I’d
the university I wouldn’t be able to I’d be subject to committees and people
be subject to committees and people
be subject to committees and people above me and I wouldn’t get the things
above me and I wouldn’t get the things
above me and I wouldn’t get the things accomplished that I wanted to and I’d
accomplished that I wanted to and I’d
accomplished that I wanted to and I’d been there for five years and she saw
been there for five years and she saw
been there for five years and she saw some frustration and we read an article
some frustration and we read an article
some frustration and we read an article in Fortune magazine where they were
in Fortune magazine where they were
in Fortune magazine where they were talking about the largest lecture agency
talking about the largest lecture agency
talking about the largest lecture agency in the world and it was Harry Walker
in the world and it was Harry Walker
in the world and it was Harry Walker agency out of New York and Harry Walker
agency out of New York and Harry Walker
agency out of New York and Harry Walker had walked into the Ford White House and
had walked into the Ford White House and
had walked into the Ford White House and picked up him Henry Kissinger and Gerald
picked up him Henry Kissinger and Gerald
picked up him Henry Kissinger and Gerald Ford Alexander Haig and Kissinger asked
Ford Alexander Haig and Kissinger asked
Ford Alexander Haig and Kissinger asked him you know why don’t I go with one of
him you know why don’t I go with one of
him you know why don’t I go with one of your competitors instead of you because
your competitors instead of you because
your competitors instead of you because he didn’t like the 33% Commission rate
he didn’t like the 33% Commission rate
he didn’t like the 33% Commission rate he was being charged and Harry Walker
he was being charged and Harry Walker
he was being charged and Harry Walker says I have no competitors well back
says I have no competitors well back
says I have no competitors well back then there was no internet there was no
then there was no internet there was no
then there was no internet there was no way for us to determine is that the
way for us to determine is that the
way for us to determine is that the truth or is that a strategic boast so my
truth or is that a strategic boast so my
truth or is that a strategic boast so my wife said you know you want to think
wife said you know you want to think
wife said you know you want to think about getting into this if there’s no
about getting into this if there’s no
about getting into this if there’s no competitors you know at least you’ll be
competitors you know at least you’ll be
competitors you know at least you’ll be making decisions on your own and I
making decisions on your own and I
making decisions on your own and I thought she was kidding I rolled my eyes
thought she was kidding I rolled my eyes
thought she was kidding I rolled my eyes and kind of said you know this is a I
and kind of said you know this is a I
and kind of said you know this is a I put too much effort I put 15 years into
put too much effort I put 15 years into
put too much effort I put 15 years into this career I’m certainly not going to
this career I’m certainly not going to
this career I’m certainly not going to change because of a magazine article and
change because of a magazine article and
change because of a magazine article and it took her about a week to convince me
it took her about a week to convince me
it took her about a week to convince me to quit I quit the job and we started
to quit I quit the job and we started
to quit I quit the job and we started with no experience and no plan we had
with no experience and no plan we had
with no experience and no plan we had actually no idea what we were doing I
actually no idea what we were doing I
actually no idea what we were doing I called a friend of mine and he had a
called a friend of mine and he had a
called a friend of mine and he had a yeah I didn’t have space in his office
yeah I didn’t have space in his office
yeah I didn’t have space in his office but he had a stationery closet and so my
but he had a stationery closet and so my
but he had a stationery closet and so my wife and I and our business partner sat
wife and I and our business partner sat
wife and I and our business partner sat in a stationery closet for a year and
in a stationery closet for a year and
in a stationery closet for a year and sending out letters to famous people
sending out letters to famous people
sending out letters to famous people asking if we could represent them and
asking if we could represent them and
asking if we could represent them and getting letters back from lawyers who
getting letters back from lawyers who
getting letters back from lawyers who said you know stop interfering with
said you know stop interfering with
said you know stop interfering with existing contracts with other agencies I
existing contracts with other agencies I
existing contracts with other agencies I found out there were five or six
found out there were five or six
found out there were five or six different agencies up and down the East
different agencies up and down the East
different agencies up and down the East Coast that were doing this and so it was
Coast that were doing this and so it was
Coast that were doing this and so it was our way of being educated and figuring
our way of being educated and figuring
our way of being educated and figuring out how to do it and about two or three
out how to do it and about two or three
out how to do it and about two or three weeks before we were run out running out
weeks before we were run out running out
weeks before we were run out running out of money for being able to close our
of money for being able to close our
of money for being able to close our closet we got a call from a speaker the
closet we got a call from a speaker the
closet we got a call from a speaker the person I had represented or person I
person I had represented or person I
person I had represented or person I represented person I had helped
represented person I had helped
represented person I had helped when I was at GW used a swimming pool he
when I was at GW used a swimming pool he
when I was at GW used a swimming pool he was the his name was Steve Bell he was
was the his name was Steve Bell he was
was the his name was Steve Bell he was named anchor man for Good Morning
named anchor man for Good Morning
named anchor man for Good Morning America and Steve had just left his
America and Steve had just left his
America and Steve had just left his agency and here the tradition back then
agency and here the tradition back then
agency and here the tradition back then was that you would sign a contract for
was that you would sign a contract for
was that you would sign a contract for one year or two years with agencies and
one year or two years with agencies and
one year or two years with agencies and his contract was up they didn’t do a
his contract was up they didn’t do a
his contract was up they didn’t do a good job for him and he says I’ll give
good job for him and he says I’ll give
good job for him and he says I’ll give you a chance well we were so excited
you a chance well we were so excited
you a chance well we were so excited with the opportunity of having our first
with the opportunity of having our first
with the opportunity of having our first speaker after a year that we signed him
speaker after a year that we signed him
speaker after a year that we signed him with a handshake without signing into a
with a handshake without signing into a
with a handshake without signing into a written agreement now I justified it
written agreement now I justified it
written agreement now I justified it afterwards by saying well you know if we
afterwards by saying well you know if we
afterwards by saying well you know if we had signed him if we had done it the
had signed him if we had done it the
had signed him if we had done it the right way he could have walked away
right way he could have walked away
right way he could have walked away anyway and we don’t want to make
anyway and we don’t want to make
anyway and we don’t want to make somebody unhappy and hold him to a
somebody unhappy and hold him to a
somebody unhappy and hold him to a contract like he was before what
contract like he was before what
contract like he was before what happened was that he Washington is a
happened was that he Washington is a
happened was that he Washington is a very small little city and everybody
very small little city and everybody
very small little city and everybody talks in Washington DC so he would go to
talks in Washington DC so he would go to
talks in Washington DC so he would go to cocktail parties and he’d say you know I
cocktail parties and he’d say you know I
cocktail parties and he’d say you know I just went with these guys who have a
just went with these guys who have a
just went with these guys who have a speaker’s bureau they signed me with a
speaker’s bureau they signed me with a
speaker’s bureau they signed me with a handshake and if you sign with them you
handshake and if you sign with them you
handshake and if you sign with them you can walk away anytime you want to on one
can walk away anytime you want to on one
can walk away anytime you want to on one hand what that said to us that yes we
hand what that said to us that yes we
hand what that said to us that yes we can walk away from this we better do a
can walk away from this we better do a
can walk away from this we better do a pretty good job or they will walk away
pretty good job or they will walk away
pretty good job or they will walk away from us so that’s how we got started I
from us so that’s how we got started I
from us so that’s how we got started I love it and now fast forward to today
love it and now fast forward to today
love it and now fast forward to today you know one of the most reputable
you know one of the most reputable
you know one of the most reputable houses in the world you’ve written this
houses in the world you’ve written this
houses in the world you’ve written this book but maybe who I am you’ve spoken
book but maybe who I am you’ve spoken
book but maybe who I am you’ve spoken with what Tony Blair and : powell all
with what Tony Blair and : powell all
with what Tony Blair and : powell all these weak contributors what was the
these weak contributors what was the
these weak contributors what was the motivation for writing this book well I
motivation for writing this book well I
motivation for writing this book well I was it was interesting because one day
was it was interesting because one day
was it was interesting because one day in our office I was I got a phone call
in our office I was I got a phone call
in our office I was I got a phone call from Alex Haley who wrote roots and Alex
from Alex Haley who wrote roots and Alex
from Alex Haley who wrote roots and Alex said to me you know I’d like to come
said to me you know I’d like to come
said to me you know I’d like to come over and talk to you about representing
over and talk to you about representing
over and talk to you about representing me and this was in about 1985 and and
me and this was in about 1985 and and
me and this was in about 1985 and and we’ve been in business we’re about four
we’ve been in business we’re about four
we’ve been in business we’re about four years into our growth period and we were
years into our growth period and we were
years into our growth period and we were doing well but we weren’t doing great
doing well but we weren’t doing great
doing well but we weren’t doing great but but our reputation was good because
but but our reputation was good because
but but our reputation was good because we were taking care of those people that
we were taking care of those people that
we were taking care of those people that had come with us and so I said he said
had come with us and so I said he said
had come with us and so I said he said I’d like to come over to see you and I
I’d like to come over to see you and I
I’d like to come over to see you and I said yeah when would you like to come
said yeah when would you like to come
said yeah when would you like to come and he says if you look out your window
and he says if you look out your window
and he says if you look out your window I’m in the telephone booth below so I
I’m in the telephone booth below so I
I’m in the telephone booth below so I looked downstairs and there it was
looked downstairs and there it was
looked downstairs and there it was waving at me so he came up and he used
waving at me so he came up and he used
waving at me so he came up and he used to come to her office often and one of
to come to her office often and one of
to come to her office often and one of the phrases he said was when roll person
the phrases he said was when roll person
the phrases he said was when roll person dies
dies
dies it’s like a library burning and I didn’t
it’s like a library burning and I didn’t
it’s like a library burning and I didn’t quite get it at the time but as the time
quite get it at the time but as the time
quite get it at the time but as the time went by I I understand what that 50
went by I I understand what that 50
went by I I understand what that 50 phrase meant that each life experiences
phrase meant that each life experiences
phrase meant that each life experiences in each life are like pages in the book
in each life are like pages in the book
in each life are like pages in the book so I started paying attention to the
so I started paying attention to the
so I started paying attention to the people we represented not just
people we represented not just
people we represented not just representing them but trying to get
representing them but trying to get
representing them but trying to get interested in who they were
interested in who they were
interested in who they were I had great relationships with these
I had great relationships with these
I had great relationships with these people so it was easy for me to sit down
people so it was easy for me to sit down
people so it was easy for me to sit down and just talk about family I could share
and just talk about family I could share
and just talk about family I could share my experiences with my family and let
my experiences with my family and let
my experiences with my family and let them share theirs so as the years passed
them share theirs so as the years passed
them share theirs so as the years passed when I stopped working full-time I the
when I stopped working full-time I the
when I stopped working full-time I the idea was in my head that I wanted to
idea was in my head that I wanted to
idea was in my head that I wanted to capture some of the stories that I had
capture some of the stories that I had
capture some of the stories that I had heard over the years so I asked a number
heard over the years so I asked a number
heard over the years so I asked a number of people if I could interview them to
of people if I could interview them to
of people if I could interview them to get the facts correct I taped the
get the facts correct I taped the
get the facts correct I taped the conversation I spent about two and a
conversation I spent about two and a
conversation I spent about two and a half years writing the book and the book
half years writing the book and the book
half years writing the book and the book is about the stories the powerful
is about the stories the powerful
is about the stories the powerful influences and defining moments in their
influences and defining moments in their
influences and defining moments in their lives the turning points in their life
lives the turning points in their life
lives the turning points in their life is it’s not about you know unsuccessful
is it’s not about you know unsuccessful
is it’s not about you know unsuccessful because I did this at the State
because I did this at the State
because I did this at the State Department of the White House or I did
Department of the White House or I did
Department of the White House or I did this on the playing field but what was
this on the playing field but what was
this on the playing field but what was the personal thing in your life I
the personal thing in your life I
the personal thing in your life I remember starting writing the book Bob
remember starting writing the book Bob
remember starting writing the book Bob Woodward called me in because he was one
Woodward called me in because he was one
Woodward called me in because he was one of the persons people I wanted to be in
of the persons people I wanted to be in
of the persons people I wanted to be in the book and Bob said you know the
the book and Bob said you know the
the book and Bob said you know the difficulty you’re going to have is to
difficulty you’re going to have is to
difficulty you’re going to have is to try to get people to tell you the truth
try to get people to tell you the truth
try to get people to tell you the truth because everybody wants to control their
because everybody wants to control their
because everybody wants to control their image and don’t learn what they’re
image and don’t learn what they’re
image and don’t learn what they’re really like is going to be a difficult
really like is going to be a difficult
really like is going to be a difficult thing for you to do so he gave me some
thing for you to do so he gave me some
thing for you to do so he gave me some hints about how what to ask people and
hints about how what to ask people and
hints about how what to ask people and how to ask them and and that’s what I’ve
how to ask them and and that’s what I’ve
how to ask them and and that’s what I’ve tried to capture in the book what were
tried to capture in the book what were
tried to capture in the book what were the real turning points in their lives
the real turning points in their lives
the real turning points in their lives I loved it and after all of these
I loved it and after all of these
I loved it and after all of these interviews and all these one-on-one
interviews and all these one-on-one
interviews and all these one-on-one times from what you’ve discovered from
times from what you’ve discovered from
times from what you’ve discovered from them what would you say is is the key to
them what would you say is is the key to
them what would you say is is the key to success and accomplishment I think it’s
success and accomplishment I think it’s
success and accomplishment I think it’s a consciousness it’s it’s understanding
a consciousness it’s it’s understanding
a consciousness it’s it’s understanding who you are I mean it’s so easy for us
who you are I mean it’s so easy for us
who you are I mean it’s so easy for us to go through life and something happens
to go through life and something happens
to go through life and something happens to us an event happens or a person comes
to us an event happens or a person comes
to us an event happens or a person comes into our life or we’re thrown into a
into our life or we’re thrown into a
into our life or we’re thrown into a certain circumstance and we don’t we
certain circumstance and we don’t we
certain circumstance and we don’t we kind of dismiss it you know we kind of
kind of dismiss it you know we kind of
kind of dismiss it you know we kind of just want to put it aside and not let it
just want to put it aside and not let it
just want to put it aside and not let it affect us but everything affects us I
affect us but everything affects us I
affect us but everything affects us I mean you know when we grow up our
mean you know when we grow up our
mean you know when we grow up our childhood experiences our parents our
childhood experiences our parents our
childhood experiences our parents our grandparents the when we’ve become young
grandparents the when we’ve become young
grandparents the when we’ve become young adults that
adults that
adults that the difficult times and the thinking
the difficult times and the thinking
the difficult times and the thinking that we have to do to to transition from
that we have to do to to transition from
that we have to do to to transition from being a teenager to an adult the people
being a teenager to an adult the people
being a teenager to an adult the people there the jobs that we have the people
there the jobs that we have the people
there the jobs that we have the people we get we marry get married to the
we get we marry get married to the
we get we marry get married to the children we have the failures the
children we have the failures the
children we have the failures the successes the diseases the the tragedies
successes the diseases the the tragedies
successes the diseases the the tragedies and the universities all of those things
and the universities all of those things
and the universities all of those things change us and there is and while they
change us and there is and while they
change us and there is and while they all changes and we all need to pay
all changes and we all need to pay
all changes and we all need to pay attention to us there is one thing if we
attention to us there is one thing if we
attention to us there is one thing if we can identify that gives us a passion to
can identify that gives us a passion to
can identify that gives us a passion to succeed and I think passion in whatever
succeed and I think passion in whatever
succeed and I think passion in whatever you want to do in life it’s so much more
you want to do in life it’s so much more
you want to do in life it’s so much more important even than talent the ability
important even than talent the ability
important even than talent the ability to to get up every morning no matter how
to to get up every morning no matter how
to to get up every morning no matter how difficult it is and start a new day and
difficult it is and start a new day and
difficult it is and start a new day and have the energy to accomplish new things
have the energy to accomplish new things
have the energy to accomplish new things and to overcome the difficult times that
and to overcome the difficult times that
and to overcome the difficult times that you’re having a lot of these people you
you’re having a lot of these people you
you’re having a lot of these people you know you kind of already knew I guess
know you kind of already knew I guess
know you kind of already knew I guess through your speaking house wasn’t your
through your speaking house wasn’t your
through your speaking house wasn’t your first time introducing to them but I’m
first time introducing to them but I’m
first time introducing to them but I’m wondering you know you knew their story
wondering you know you knew their story
wondering you know you knew their story a little bit you’ve heard them talk
a little bit you’ve heard them talk
a little bit you’ve heard them talk you’ve heard their presentations so you
you’ve heard their presentations so you
you’ve heard their presentations so you already had kind of a built-up plan as
already had kind of a built-up plan as
already had kind of a built-up plan as to who these people were but I’m
to who these people were but I’m
to who these people were but I’m wondering what you learned through this
wondering what you learned through this
wondering what you learned through this process that maybe was a bit surprising
process that maybe was a bit surprising
process that maybe was a bit surprising to you maybe a little bit unexpected and
to you maybe a little bit unexpected and
to you maybe a little bit unexpected and going through the process of writing
going through the process of writing
going through the process of writing that book the thing I learned I think
that book the thing I learned I think
that book the thing I learned I think the most the question I get asked is you
the most the question I get asked is you
the most the question I get asked is you know boy it must have been difficult
know boy it must have been difficult
know boy it must have been difficult dealing with these people you know these
dealing with these people you know these
dealing with these people you know these people you know how big egos that which
people you know how big egos that which
people you know how big egos that which ones didn’t you like which ones were the
ones didn’t you like which ones were the
ones didn’t you like which ones were the really tough ones to deal with and in
really tough ones to deal with and in
really tough ones to deal with and in all honesty I found 99.9% of them to be
all honesty I found 99.9% of them to be
all honesty I found 99.9% of them to be great people that I’d want to live next
great people that I’d want to live next
great people that I’d want to live next door to so what I found was that success
door to so what I found was that success
door to so what I found was that success we may not all be secretaries of state
we may not all be secretaries of state
we may not all be secretaries of state or presidents of the United States or a
or presidents of the United States or a
or presidents of the United States or a quarterback for a professional football
quarterback for a professional football
quarterback for a professional football team but that’s we can have success in
team but that’s we can have success in
team but that’s we can have success in our own run and that success and
our own run and that success and
our own run and that success and accomplishment means that we’re going to
accomplishment means that we’re going to
accomplishment means that we’re going to be happy with what we’re doing and what
be happy with what we’re doing and what
be happy with what we’re doing and what I found as these people all came from
I found as these people all came from
I found as these people all came from humble beginnings like I did they all
humble beginnings like I did they all
humble beginnings like I did they all were chained there
were chained there
were chained there lives were changed because of the same
lives were changed because of the same
lives were changed because of the same things happen to them that happen to me
things happen to them that happen to me
things happen to them that happen to me and the same thing happened to me that
and the same thing happened to me that
and the same thing happened to me that happens to millions of other people and
happens to millions of other people and
happens to millions of other people and that that success and accomplishment is
that that success and accomplishment is
that that success and accomplishment is dependent on us recognizing what it is
dependent on us recognizing what it is
dependent on us recognizing what it is in our life that’s important to us did
in our life that’s important to us did
in our life that’s important to us did you get guidance and how to figure that
you get guidance and how to figure that
you get guidance and how to figure that out how to understand what is actually
out how to understand what is actually
out how to understand what is actually important to us you know it kind of is
important to us you know it kind of is
important to us you know it kind of is it kind of surprised me because I went
it kind of surprised me because I went
it kind of surprised me because I went into it kind of not kind of thinking
into it kind of not kind of thinking
into it kind of not kind of thinking okay I’m going to get exactly what I
okay I’m going to get exactly what I
okay I’m going to get exactly what I want to get and he’s kind of threw me
want to get and he’s kind of threw me
want to get and he’s kind of threw me when Bob Woodward said you know they’re
when Bob Woodward said you know they’re
when Bob Woodward said you know they’re not going to be willing to talk to you
not going to be willing to talk to you
not going to be willing to talk to you what I found a lot of them were willing
what I found a lot of them were willing
what I found a lot of them were willing to talk to me now that you know it
to talk to me now that you know it
to talk to me now that you know it wasn’t the taping of their conversations
wasn’t the taping of their conversations
wasn’t the taping of their conversations and the stories that I already knew
and the stories that I already knew
and the stories that I already knew would come in pieces you know because
would come in pieces you know because
would come in pieces you know because they they would they would talk about
they they would they would talk about
they they would they would talk about something in their life and then they
something in their life and then they
something in their life and then they would go on to something else about work
would go on to something else about work
would go on to something else about work and then they for some reason they come
and then they for some reason they come
and then they for some reason they come back to that point again and the
back to that point again and the
back to that point again and the challenge for me was to kind of figure
challenge for me was to kind of figure
challenge for me was to kind of figure out get through the clutter of all the
out get through the clutter of all the
out get through the clutter of all the things that they were thinking about and
things that they were thinking about and
things that they were thinking about and get rid of the professional stuff that
get rid of the professional stuff that
get rid of the professional stuff that that affected them the problem I had
that affected them the problem I had
that affected them the problem I had with the book initially was that I wrote
with the book initially was that I wrote
with the book initially was that I wrote a hundred and forty thousand words for
a hundred and forty thousand words for
a hundred and forty thousand words for this book so I got there so two books I
this book so I got there so two books I
this book so I got there so two books I get an agent to buy the get to do the
get an agent to buy the get to do the
get an agent to buy the get to do the book for me and and he sends it out and
book for me and and he sends it out and
book for me and and he sends it out and people look at this book like this and I
people look at this book like this and I
people look at this book like this and I got turned down by virtually every
got turned down by virtually every
got turned down by virtually every publisher good publisher in the country
publisher good publisher in the country
publisher good publisher in the country because they said wow that’s just
because they said wow that’s just
because they said wow that’s just nobody’s ever gonna read something like
nobody’s ever gonna read something like
nobody’s ever gonna read something like that right so I took all the comments of
that right so I took all the comments of
that right so I took all the comments of what the publisher said to me you know
what the publisher said to me you know
what the publisher said to me you know the criticisms and I took it to heart
the criticisms and I took it to heart
the criticisms and I took it to heart and I spent the next seven months going
and I spent the next seven months going
and I spent the next seven months going back and getting rid of all the
back and getting rid of all the
back and getting rid of all the unnecessary things in the book except
unnecessary things in the book except
unnecessary things in the book except for what was personal to them and then I
for what was personal to them and then I
for what was personal to them and then I had to go back and then I had to do some
had to go back and then I had to do some
had to go back and then I had to do some reinterviews with people because I think
reinterviews with people because I think
reinterviews with people because I think I could get part of the story but I
I could get part of the story but I
I could get part of the story but I couldn’t get all of the story so the
couldn’t get all of the story so the
couldn’t get all of the story so the difficult thing for me was trying to
difficult thing for me was trying to
difficult thing for me was trying to capture what it is
capture what it is
capture what it is Terry Bradshaw is a very private
Terry Bradshaw is a very private
Terry Bradshaw is a very private individual and you know Terry after he
individual and you know Terry after he
individual and you know Terry after he left this where it hadn’t been back to
left this where it hadn’t been back to
left this where it hadn’t been back to Pittsburgh for a long time and and he’s
Pittsburgh for a long time and and he’s
Pittsburgh for a long time and and he’s a very sensitive person who kind of felt
a very sensitive person who kind of felt
a very sensitive person who kind of felt hurt because he had a difficult time
hurt because he had a difficult time
hurt because he had a difficult time adjusting to city life and so it took me
adjusting to city life and so it took me
adjusting to city life and so it took me three interviews to get Terry to to open
three interviews to get Terry to to open
three interviews to get Terry to to open up I had two the first two interviews I
up I had two the first two interviews I
up I had two the first two interviews I had somebody on the phone that he knew
had somebody on the phone that he knew
had somebody on the phone that he knew was taping the conversation the last
was taping the conversation the last
was taping the conversation the last interview I had to tape it myself where
interview I had to tape it myself where
interview I had to tape it myself where he knew he was only talking to me that
he knew he was only talking to me that
he knew he was only talking to me that was the that was the challenge that I
was the that was the challenge that I
was the that was the challenge that I had this was to get him open up and for
had this was to get him open up and for
had this was to get him open up and for the people to really tell what was
the people to really tell what was
the people to really tell what was really behind or change it and I guess
really behind or change it and I guess
really behind or change it and I guess that’s a meanness of all leaders face is
that’s a meanness of all leaders face is
that’s a meanness of all leaders face is an entrepreneurs face is getting the
an entrepreneurs face is getting the
an entrepreneurs face is getting the people around them to open up and tell
people around them to open up and tell
people around them to open up and tell them the truth the people under them
them the truth the people under them
them the truth the people under them their customers or suppliers their
their customers or suppliers their
their customers or suppliers their investors the real truth not just the
investors the real truth not just the
investors the real truth not just the service-level answers do you have advice
service-level answers do you have advice
service-level answers do you have advice for people who are trying to make
for people who are trying to make
for people who are trying to make breakthroughs with other people to get
breakthroughs with other people to get
breakthroughs with other people to get to the real truth so they can address a
to the real truth so they can address a
to the real truth so they can address a situation how do you get there faster
situation how do you get there faster
situation how do you get there faster how do you make them feel more
how do you make them feel more
how do you make them feel more comfortable how do you get at the real
comfortable how do you get at the real
comfortable how do you get at the real answers well I think I think it all
answers well I think I think it all
answers well I think I think it all starts with you I mean I don’t think I
starts with you I mean I don’t think I
starts with you I mean I don’t think I don’t think you can be a leader unless
don’t think you can be a leader unless
don’t think you can be a leader unless you understand yourself the strengths
you understand yourself the strengths
you understand yourself the strengths and weaknesses of who you are first and
and weaknesses of who you are first and
and weaknesses of who you are first and and and so I spend a lot of time trying
and and so I spend a lot of time trying
and and so I spend a lot of time trying to sit down and think how did they get
to sit down and think how did they get
to sit down and think how did they get from place a to place B to place see and
from place a to place B to place see and
from place a to place B to place see and I think that’s the first thing we all
I think that’s the first thing we all
I think that’s the first thing we all have to do I think for entrepreneurs who
have to do I think for entrepreneurs who
have to do I think for entrepreneurs who are going to be employing others and
are going to be employing others and
are going to be employing others and working and be leading other people that
working and be leading other people that
working and be leading other people that that is a priority to success I mean
that is a priority to success I mean
that is a priority to success I mean that that is the basic thing that you
that that is the basic thing that you
that that is the basic thing that you have to learn is that you have to
have to learn is that you have to
have to learn is that you have to understand yourself and when you
understand yourself and when you
understand yourself and when you understand yourself you can better
understand yourself you can better
understand yourself you can better understand others I I remember my wife
understand others I I remember my wife
understand others I I remember my wife Paula wanted me to change jobs because
Paula wanted me to change jobs because
Paula wanted me to change jobs because she said I want to make decisions on my
she said I want to make decisions on my
she said I want to make decisions on my own well the first thing I did was say
own well the first thing I did was say
own well the first thing I did was say okay and that was my chance to make
okay and that was my chance to make
okay and that was my chance to make decisions on my own and I’m gonna tell
decisions on my own and I’m gonna tell
decisions on my own and I’m gonna tell people what to do well what I first
people what to do well what I first
people what to do well what I first discovered was that like I was in that
discovered was that like I was in that
discovered was that like I was in that old situation at the university the
old situation at the university the
old situation at the university the people that were going to work for me
people that were going to work for me
people that were going to work for me wanted to make decisions on their own
wanted to make decisions on their own
wanted to make decisions on their own too
too
too so good leaders good leaders are people
so good leaders good leaders are people
so good leaders good leaders are people who set a moral standard establish a
who set a moral standard establish a
who set a moral standard establish a guideline and then give the people that
guideline and then give the people that
guideline and then give the people that they’re taking care of the people that
they’re taking care of the people that
they’re taking care of the people that are working for them the opportunity to
are working for them the opportunity to
are working for them the opportunity to make decisions on their own what that
make decisions on their own what that
make decisions on their own what that did was surprisingly to me was that we
did was surprisingly to me was that we
did was surprisingly to me was that we hired some good people at the beginning
hired some good people at the beginning
hired some good people at the beginning in the early about eight or nine years
in the early about eight or nine years
in the early about eight or nine years after we began and by giving these
after we began and by giving these
after we began and by giving these people a moral standard and a guideline
people a moral standard and a guideline
people a moral standard and a guideline and then allowing them to make decisions
and then allowing them to make decisions
and then allowing them to make decisions and take risks and be an entrepreneur
and take risks and be an entrepreneur
and take risks and be an entrepreneur even though they’re working for me on
even though they’re working for me on
even though they’re working for me on their own created ten star agents we’ll
their own created ten star agents we’ll
their own created ten star agents we’ll all individuals and all who make all the
all individuals and all who make all the
all individuals and all who make all the decisions and by doing that the people
decisions and by doing that the people
decisions and by doing that the people that we were providing speakers for
that we were providing speakers for
that we were providing speakers for wanted to work well I only want to work
wanted to work well I only want to work
wanted to work well I only want to work for Tony or I want only what I want to
for Tony or I want only what I want to
for Tony or I want only what I want to work for this agent because they develop
work for this agent because they develop
work for this agent because they develop a rapport and they could trust the event
a rapport and they could trust the event
a rapport and they could trust the event and these people had the opportunity to
and these people had the opportunity to
and these people had the opportunity to to excel on their own and be satisfied
to excel on their own and be satisfied
to excel on their own and be satisfied with what they were doing eleven so
with what they were doing eleven so
with what they were doing eleven so we’ve got a live audience watched and on
we’ve got a live audience watched and on
we’ve got a live audience watched and on us going through here they’re loving
us going through here they’re loving
us going through here they’re loving what you’re saying number they’re asking
what you’re saying number they’re asking
what you’re saying number they’re asking questions I want to kind of acknowledge
questions I want to kind of acknowledge
questions I want to kind of acknowledge and recognize them
and recognize them
and recognize them AJ’s writing in to say Bernie how can we
AJ’s writing in to say Bernie how can we
AJ’s writing in to say Bernie how can we deal with our doubt you know I think I
deal with our doubt you know I think I
deal with our doubt you know I think I think we all have doubts I think part of
think we all have doubts I think part of
think we all have doubts I think part of it is just understanding first
it is just understanding first
it is just understanding first understanding who we are I mean I think
understanding who we are I mean I think
understanding who we are I mean I think we have doubts when we don’t trust
we have doubts when we don’t trust
we have doubts when we don’t trust ourselves when we don’t you know believe
ourselves when we don’t you know believe
ourselves when we don’t you know believe in ourselves and and when that happens
in ourselves and and when that happens
in ourselves and and when that happens there’s something bothering us I think
there’s something bothering us I think
there’s something bothering us I think I’m I’m not a psychiatrist you know or
I’m I’m not a psychiatrist you know or
I’m I’m not a psychiatrist you know or somebody that’s going to kind of figure
somebody that’s going to kind of figure
somebody that’s going to kind of figure out who you are necessarily but but what
out who you are necessarily but but what
out who you are necessarily but but what I do understand that that we have to
I do understand that that we have to
I do understand that that we have to have to be comfortable with who we are
have to be comfortable with who we are
have to be comfortable with who we are in order to be confident in ourselves
in order to be confident in ourselves
in order to be confident in ourselves and I think and that just takes it takes
and I think and that just takes it takes
and I think and that just takes it takes some time just to sit down and think you
some time just to sit down and think you
some time just to sit down and think you know okay how did I how do I feel about
know okay how did I how do I feel about
know okay how did I how do I feel about the people that are in my life
the people that are in my life
the people that are in my life how do I feel about what events in my
how do I feel about what events in my
how do I feel about what events in my life took place and what did they say
life took place and what did they say
life took place and what did they say and do to me
and do to me
and do to me you know and where am i right now and
you know and where am i right now and
you know and where am i right now and and what is my passion I think I had I
and what is my passion I think I had I
and what is my passion I think I had I started in an industry I knew nothing
started in an industry I knew nothing
started in an industry I knew nothing about
about
about I remember going into the first day and
I remember going into the first day and
I remember going into the first day and asking my wife Paul who was in there
asking my wife Paul who was in there
asking my wife Paul who was in there okay explain to me again who do we
okay explain to me again who do we
okay explain to me again who do we provide these speakers for and I had
provide these speakers for and I had
provide these speakers for and I had thought I was okay maybe Boy Scouts Girl
thought I was okay maybe Boy Scouts Girl
thought I was okay maybe Boy Scouts Girl Scouts I wasn’t quite sure what we were
Scouts I wasn’t quite sure what we were
Scouts I wasn’t quite sure what we were doing that’s how stupid I was now it’s
doing that’s how stupid I was now it’s
doing that’s how stupid I was now it’s easy to have a doubt when you’re that
easy to have a doubt when you’re that
easy to have a doubt when you’re that naive about what you’re doing and you go
naive about what you’re doing and you go
naive about what you’re doing and you go home when you think yeah I can’t glue
home when you think yeah I can’t glue
home when you think yeah I can’t glue that tomorrow and but I had a passion
that tomorrow and but I had a passion
that tomorrow and but I had a passion for what I was wanted to do so that
for what I was wanted to do so that
for what I was wanted to do so that passion said overcame all the doubts
passion said overcame all the doubts
passion said overcame all the doubts that I am I got up every morning and the
that I am I got up every morning and the
that I am I got up every morning and the day before we could have sat in her
day before we could have sat in her
day before we could have sat in her closet and nobody talked to us and and
closet and nobody talked to us and and
closet and nobody talked to us and and after after 12 months of sitting in that
after after 12 months of sitting in that
after after 12 months of sitting in that closet and nobody nobody signing with us
closet and nobody nobody signing with us
closet and nobody nobody signing with us and nobody caught up answering our
and nobody caught up answering our
and nobody caught up answering our telephone calls you have a lot of doubts
telephone calls you have a lot of doubts
telephone calls you have a lot of doubts well I own that 12 month I was waking up
well I own that 12 month I was waking up
well I own that 12 month I was waking up excited about life because I had a
excited about life because I had a
excited about life because I had a passion for what I was doing and then
passion for what I was doing and then
passion for what I was doing and then that overcomes the doubts that you have
that overcomes the doubts that you have
that overcomes the doubts that you have and so what was that passion wasn’t the
and so what was that passion wasn’t the
and so what was that passion wasn’t the idea of building a speaking house was it
idea of building a speaking house was it
idea of building a speaking house was it the ability to share knowledge and and
the ability to share knowledge and and
the ability to share knowledge and and disseminate great ideas because you know
disseminate great ideas because you know
disseminate great ideas because you know most people if they’re working on the
most people if they’re working on the
most people if they’re working on the business for a year and have quit their
business for a year and have quit their
business for a year and have quit their jobs you know if it’s not that’s not
jobs you know if it’s not that’s not
jobs you know if it’s not that’s not working out they’re not getting
working out they’re not getting
working out they’re not getting customers or sales they’re gonna they’re
customers or sales they’re gonna they’re
customers or sales they’re gonna they’re gonna pack it in so what was that
gonna pack it in so what was that
gonna pack it in so what was that passion that kept you going – I think
passion that kept you going – I think
passion that kept you going – I think you know I I’m worried about
you know I I’m worried about
you know I I’m worried about entrepreneurism right now because on
entrepreneurism right now because on
entrepreneurism right now because on occasion you read about more failures
occasion you read about more failures
occasion you read about more failures and successes and and I don’t think
and successes and and I don’t think
and successes and and I don’t think we’re giving entrepreneurs economically
we’re giving entrepreneurs economically
we’re giving entrepreneurs economically business-wise enough opportunity enough
business-wise enough opportunity enough
business-wise enough opportunity enough chances to succeed so that does bother
chances to succeed so that does bother
chances to succeed so that does bother me and so I my passion I think was just
me and so I my passion I think was just
me and so I my passion I think was just to create something I was proud of you
to create something I was proud of you
to create something I was proud of you know I think
know I think
know I think I think if you set a high standard if
I think if you set a high standard if
I think if you set a high standard if you go for something right at the top
you go for something right at the top
you go for something right at the top then everything below kind of fills
then everything below kind of fills
then everything below kind of fills itself in and I just wanted to create
itself in and I just wanted to create
itself in and I just wanted to create something I was proud of even though
something I was proud of even though
something I was proud of even though people weren’t talking to us or saying
people weren’t talking to us or saying
people weren’t talking to us or saying they were telling us well no you don’t
they were telling us well no you don’t
they were telling us well no you don’t represent anybody I’m not going to work
represent anybody I’m not going to work
represent anybody I’m not going to work with you I was always nice and polite to
with you I was always nice and polite to
with you I was always nice and polite to them
them
them I was always networking and building
I was always networking and building
I was always networking and building friendships and that all started to come
friendships and that all started to come
friendships and that all started to come together once we got a few speakers
together once we got a few speakers
together once we got a few speakers because people people said you know hey
because people people said you know hey
because people people said you know hey you know this is the I’m not Tooting my
you know this is the I’m not Tooting my
you know this is the I’m not Tooting my own horn because there were a lot of
own horn because there were a lot of
own horn because there were a lot of great people in my company but this is a
great people in my company but this is a
great people in my company but this is a good guy who wants to just do good
good guy who wants to just do good
good guy who wants to just do good things and that’s all I ever wanted to
things and that’s all I ever wanted to
things and that’s all I ever wanted to do I said just says I i standard for
do I said just says I i standard for
do I said just says I i standard for what I wanted to do and accomplish and
what I wanted to do and accomplish and
what I wanted to do and accomplish and everything below kind of just filled
everything below kind of just filled
everything below kind of just filled itself in I think if you you know it was
itself in I think if you you know it was
itself in I think if you you know it was easy it was easy for me to cut corners I
easy it was easy for me to cut corners I
easy it was easy for me to cut corners I think if you’re in it in this industry
think if you’re in it in this industry
think if you’re in it in this industry if you’re in a lecture agency or a
if you’re in a lecture agency or a
if you’re in a lecture agency or a Hollywood agency or any agency in the
Hollywood agency or any agency in the
Hollywood agency or any agency in the industry really if you’re in there long
industry really if you’re in there long
industry really if you’re in there long enough you learn how to do it and you
enough you learn how to do it and you
enough you learn how to do it and you start cutting corners and soon as you
start cutting corners and soon as you
start cutting corners and soon as you start cutting corners then you start
start cutting corners then you start
start cutting corners then you start giving away the the honesty and trust
giving away the the honesty and trust
giving away the the honesty and trust that that you want to build in the
that that you want to build in the
that that you want to build in the company so the great thing for us is
company so the great thing for us is
company so the great thing for us is when you don’t know anything you start
when you don’t know anything you start
when you don’t know anything you start from the beginning you draw a map from A
from the beginning you draw a map from A
from the beginning you draw a map from A to B and in that map you’re just
to B and in that map you’re just
to B and in that map you’re just figuring out how to do it with common
figuring out how to do it with common
figuring out how to do it with common sense not cutting corners so the most
sense not cutting corners so the most
sense not cutting corners so the most important thing for me I wanted to build
important thing for me I wanted to build
important thing for me I wanted to build something I was just proud of done and I
something I was just proud of done and I
something I was just proud of done and I will say in our business you know the
will say in our business you know the
will say in our business you know the lecture agencies like Hollywood if you
lecture agencies like Hollywood if you
lecture agencies like Hollywood if you look at Hollywood agencies like CAA and
look at Hollywood agencies like CAA and
look at Hollywood agencies like CAA and those others they’re really hot for ten
those others they’re really hot for ten
those others they’re really hot for ten years and then somebody comes along and
years and then somebody comes along and
years and then somebody comes along and knocks them off and somebody else is
knocks them off and somebody else is
knocks them off and somebody else is really hot well there’s a reason for
really hot well there’s a reason for
really hot well there’s a reason for that
that
that my my opinion personal opinion
my my opinion personal opinion
my my opinion personal opinion is that you start you do start cutting
is that you start you do start cutting
is that you start you do start cutting corners and do not start taking chances
corners and do not start taking chances
corners and do not start taking chances that you shouldn’t be taking and so
that you shouldn’t be taking and so
that you shouldn’t be taking and so somebody else comes along that seems a
somebody else comes along that seems a
somebody else comes along that seems a little shinier well you know we became
little shinier well you know we became
little shinier well you know we became the number one agency in the world and
the number one agency in the world and
the number one agency in the world and like 1980
like 1980
like 1980 rathalu sign Ronald Reagan in that
rathalu sign Ronald Reagan in that
rathalu sign Ronald Reagan in that market Thatcher and we’ve stayed that
market Thatcher and we’ve stayed that
market Thatcher and we’ve stayed that for 27 years that’s the longest of any
for 27 years that’s the longest of any
for 27 years that’s the longest of any lecture agency in the history and and
lecture agency in the history and and
lecture agency in the history and and those lecture agencies started back in
those lecture agencies started back in
those lecture agencies started back in the Civil War
the Civil War
the Civil War you know when Mark Twain was was signed
you know when Mark Twain was was signed
you know when Mark Twain was was signed by us the first lecture agent so I think
by us the first lecture agent so I think
by us the first lecture agent so I think great pride in the fact that we that we
great pride in the fact that we that we
great pride in the fact that we that we we’ve lasted so long just because we’ve
we’ve lasted so long just because we’ve
we’ve lasted so long just because we’ve tried tried our hardest
tried tried our hardest
tried tried our hardest we’ve always asked the question is this
we’ve always asked the question is this
we’ve always asked the question is this the right thing to do and we’ve tried
the right thing to do and we’ve tried
the right thing to do and we’ve tried your hardest to live up to that 11 so so
your hardest to live up to that 11 so so
your hardest to live up to that 11 so so your book what made me who I am comes
your book what made me who I am comes
your book what made me who I am comes out next week on Tuesday it does it’s 34
out next week on Tuesday it does it’s 34
out next week on Tuesday it does it’s 34 short stories they’re all personal short
short stories they’re all personal short
short stories they’re all personal short stories in it you know tony blair was a
stories in it you know tony blair was a
stories in it you know tony blair was a long-haired musician who hitchhiked from
long-haired musician who hitchhiked from
long-haired musician who hitchhiked from his hometown in England to London and
his hometown in England to London and
his hometown in England to London and worked in a music store and that’s all
worked in a music store and that’s all
worked in a music store and that’s all he he I remember him telling me the
he he I remember him telling me the
he he I remember him telling me the story that there was a story about the
story that there was a story about the
story that there was a story about the brother of the chauffeur of the Beatles
brother of the chauffeur of the Beatles
brother of the chauffeur of the Beatles got a hot date and that convinced him
got a hot date and that convinced him
got a hot date and that convinced him that he wanted to be in the music
that he wanted to be in the music
that he wanted to be in the music business for the rest of his life and
business for the rest of his life and
business for the rest of his life and here he is Prime Minister and at what
here he is Prime Minister and at what
here he is Prime Minister and at what changed in his life and Bob Woodward
changed in his life and Bob Woodward
changed in his life and Bob Woodward became an investigative journalist
became an investigative journalist
became an investigative journalist because he was a janitor in his father’s
because he was a janitor in his father’s
because he was a janitor in his father’s law firm and it was a very kind of
law firm and it was a very kind of
law firm and it was a very kind of Mayberry corner kind of town where
Mayberry corner kind of town where
Mayberry corner kind of town where nothing ever was was wrong there was
nothing ever was was wrong there was
nothing ever was was wrong there was always good people and he started
always good people and he started
always good people and he started reading the depositions on his father’s
reading the depositions on his father’s
reading the depositions on his father’s desk about some person that did
desk about some person that did
desk about some person that did something and somebody else who did
something and somebody else who did
something and somebody else who did something and he realized that there was
something and he realized that there was
something and he realized that there was truth behind the truth that was told I
truth behind the truth that was told I
truth behind the truth that was told I don’t know whether you I don’t know
don’t know whether you I don’t know
don’t know whether you I don’t know whether you know Robert rice or not he
whether you know Robert rice or not he
whether you know Robert rice or not he was the Secretary of Labor Robert rice
was the Secretary of Labor Robert rice
was the Secretary of Labor Robert rice is very liberal and believes fights hard
is very liberal and believes fights hard
is very liberal and believes fights hard for equality for everyone
for equality for everyone
for equality for everyone what he when he was a during college he
what he when he was a during college he
what he when he was a during college he had no interest at all his current
had no interest at all his current
had no interest at all his current events and he’s only four foot eleven so
events and he’s only four foot eleven so
events and he’s only four foot eleven so from the time he was in kindergarten he
from the time he was in kindergarten he
from the time he was in kindergarten he was teased and bullied and and his
was teased and bullied and and his
was teased and bullied and and his mechanism was that he used to get people
mechanism was that he used to get people
mechanism was that he used to get people boys of older grades to protect him and
boys of older grades to protect him and
boys of older grades to protect him and he walked along with them and nobody
he walked along with them and nobody
he walked along with them and nobody would bother one of the boys that
would bother one of the boys that
would bother one of the boys that protected him during the summer was a
protected him during the summer was a
protected him during the summer was a guy named Mickey Schwimmer and Mickey
guy named Mickey Schwimmer and Mickey
guy named Mickey Schwimmer and Mickey wanted to be a veterinarian but somehow
wanted to be a veterinarian but somehow
wanted to be a veterinarian but somehow got derailed and ended up at Columbia to
got derailed and ended up at Columbia to
got derailed and ended up at Columbia to get in in criminal justice and it was in
get in in criminal justice and it was in
get in in criminal justice and it was in the 1960s when all the civil Wyatt civil
the 1960s when all the civil Wyatt civil
the 1960s when all the civil Wyatt civil wars civil riots were going on in the
wars civil riots were going on in the
wars civil riots were going on in the south and so Mickey Schwimmer and two
south and so Mickey Schwimmer and two
south and so Mickey Schwimmer and two other people went south they were killed
other people went south they were killed
other people went south they were killed by a local sheriff and their deputies
by a local sheriff and their deputies
by a local sheriff and their deputies the bodies were hid for a month they
the bodies were hid for a month they
the bodies were hid for a month they were found and when Robert rice heard
were found and when Robert rice heard
were found and when Robert rice heard this story with no interest in current
this story with no interest in current
this story with no interest in current events decided to change his life in
events decided to change his life in
events decided to change his life in honor of that person and that is how it
honor of that person and that is how it
honor of that person and that is how it became who he was he ended up be
became who he was he ended up be
became who he was he ended up be president of a sophomore junior class
president of a sophomore junior class
president of a sophomore junior class went work work for Robert Kennedy and
went work work for Robert Kennedy and
went work work for Robert Kennedy and and became secretary of labor for Bill
and became secretary of labor for Bill
and became secretary of labor for Bill Clinton I love it so many great stories
Clinton I love it so many great stories
Clinton I love it so many great stories so it comes out on Tuesday are you doing
so it comes out on Tuesday are you doing
so it comes out on Tuesday are you doing pre-orders now or I’m doing pre-orders
pre-orders now or I’m doing pre-orders
pre-orders now or I’m doing pre-orders now Amazon Barnes and Noble and and as
now Amazon Barnes and Noble and and as
now Amazon Barnes and Noble and and as you know it’s it for me for somebody
you know it’s it for me for somebody
you know it’s it for me for somebody who’s relatively unknown it’s it’s hard
who’s relatively unknown it’s it’s hard
who’s relatively unknown it’s it’s hard to do a book because publishers you know
to do a book because publishers you know
to do a book because publishers you know like track records and they like people
like track records and they like people
like track records and they like people these are and these are good little
these are and these are good little
these are and these are good little stories these are good positive stories
stories these are good positive stories
stories these are good positive stories and I think I wrote the book especially
and I think I wrote the book especially
and I think I wrote the book especially for people starting out in life today
for people starting out in life today
for people starting out in life today hoping they could see what I had learned
hoping they could see what I had learned
hoping they could see what I had learned and what others had learned in their
and what others had learned in their
and what others had learned in their lives and they could understand it the
lives and they could understand it the
lives and they could understand it the defining moments in their lives and that
defining moments in their lives and that
defining moments in their lives and that you know maybe that would change the
you know maybe that would change the
you know maybe that would change the life or two so my hope is that it does
life or two so my hope is that it does
life or two so my hope is that it does well I like it I’ll read it and and the
well I like it I’ll read it and and the
well I like it I’ll read it and and the library won’t die with you I hope but
library won’t die with you I hope but
library won’t die with you I hope but when one last question is know where
when one last question is know where
when one last question is know where we’re coming up on time my audience a
we’re coming up on time my audience a
we’re coming up on time my audience a lot of them there
lot of them there
lot of them there Ranieri Oh a lot of them have to learn
Ranieri Oh a lot of them have to learn
Ranieri Oh a lot of them have to learn to lead themselves before they worry
to lead themselves before they worry
to lead themselves before they worry about leading the team to get themselves
about leading the team to get themselves
about leading the team to get themselves with the discipline and the strength and
with the discipline and the strength and
with the discipline and the strength and the courage to go where they need to go
the courage to go where they need to go
the courage to go where they need to go what’s one lesson they’re gonna learn in
what’s one lesson they’re gonna learn in
what’s one lesson they’re gonna learn in the book about how they can lead
the book about how they can lead
the book about how they can lead themselves better well I think the key
themselves better well I think the key
themselves better well I think the key to the book is is that just to find the
to the book is is that just to find the
to the book is is that just to find the passion and it’s not easy to find the
passion and it’s not easy to find the
passion and it’s not easy to find the passion it’s easy to say you know I have
passion it’s easy to say you know I have
passion it’s easy to say you know I have a talent in art or I have a talent in
a talent in art or I have a talent in
a talent in art or I have a talent in this or I like this and therefore I have
this or I like this and therefore I have
this or I like this and therefore I have a passion and it’s not always true I
a passion and it’s not always true I
a passion and it’s not always true I mean it’s I found it very hard my wife
mean it’s I found it very hard my wife
mean it’s I found it very hard my wife had to tell me that I wanted to make
had to tell me that I wanted to make
had to tell me that I wanted to make decisions on my own I didn’t think about
decisions on my own I didn’t think about
decisions on my own I didn’t think about it
it
it I didn’t realize it that and if it
I didn’t realize it that and if it
I didn’t realize it that and if it hadn’t been for her and had meant for
hadn’t been for her and had meant for
hadn’t been for her and had meant for Alex healing I wouldn’t have understood
Alex healing I wouldn’t have understood
Alex healing I wouldn’t have understood the power of passion and I think if
the power of passion and I think if
the power of passion and I think if there’s one thing I leave with with
there’s one thing I leave with with
there’s one thing I leave with with anybody who’s starting out in business
anybody who’s starting out in business
anybody who’s starting out in business today it’s just sit down and think don’t
today it’s just sit down and think don’t
today it’s just sit down and think don’t sit down and think for a day sit down
sit down and think for a day sit down
sit down and think for a day sit down and just concentrate on what’s important
and just concentrate on what’s important
and just concentrate on what’s important for you and talk to other people and see
for you and talk to other people and see
for you and talk to other people and see if other people other people who love
if other people other people who love
if other people other people who love you and are with you all the time can
you and are with you all the time can
you and are with you all the time can say to you you know what you know while
say to you you know what you know while
say to you you know what you know while you may be interested in this I see a
you may be interested in this I see a
you may be interested in this I see a passion in your life and this and if we
passion in your life and this and if we
passion in your life and this and if we can be conscious of who we are and find
can be conscious of who we are and find
can be conscious of who we are and find a passion I just it just it’s a way to
a passion I just it just it’s a way to
a passion I just it just it’s a way to make us happy I know I know once I
make us happy I know I know once I
make us happy I know I know once I started doing this of an industry I’d
started doing this of an industry I’d
started doing this of an industry I’d never heard of when I started until I
never heard of when I started until I
never heard of when I started until I read that Fortune magazine article I’ve
read that Fortune magazine article I’ve
read that Fortune magazine article I’ve loved every minute of it because I ended
loved every minute of it because I ended
loved every minute of it because I ended up having a passion for it and so I
up having a passion for it and so I
up having a passion for it and so I think that’s the key to it I love it
think that’s the key to it I love it
think that’s the key to it I love it well the people in the comments are love
well the people in the comments are love
well the people in the comments are love we knew their scene I’m going to
we knew their scene I’m going to
we knew their scene I’m going to pre-order it right now so guys go check
pre-order it right now so guys go check
pre-order it right now so guys go check it out what made me who I am pre-order
it out what made me who I am pre-order
it out what made me who I am pre-order now comes out on Tuesday Bernie thank
now comes out on Tuesday Bernie thank
now comes out on Tuesday Bernie thank you so much your time thank you I really
you so much your time thank you I really
you so much your time thank you I really enjoy this my first video podcast there
enjoy this my first video podcast there
enjoy this my first video podcast there we go we broke your YouTube virginity
we go we broke your YouTube virginity
we go we broke your YouTube virginity here I love it well thank you very much
here I love it well thank you very much
here I love it well thank you very much you get a great reputation that I love
you get a great reputation that I love
you get a great reputation that I love being with you thank you I appreciate
being with you thank you I appreciate
being with you thank you I appreciate that thank you Bernie thank you guys for
that thank you Bernie thank you guys for
that thank you Bernie thank you guys for watching and continue to believe and
watching and continue to believe and
watching and continue to believe and we’ll see you soon
”
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