[Applause] hi I’m dr. Richard falender marketing
hi I’m dr. Richard falender marketing
hi I’m dr. Richard falender marketing engineer and the first thing I have to
engineer and the first thing I have to
engineer and the first thing I have to do is I need to ask a favor of you
do is I need to ask a favor of you
do is I need to ask a favor of you if I speak fast can you listen fast is
if I speak fast can you listen fast is
if I speak fast can you listen fast is that okay with everybody
that okay with everybody
that okay with everybody actually that for two reasons one I have
actually that for two reasons one I have
actually that for two reasons one I have a lot to cover two I’m always told in
a lot to cover two I’m always told in
a lot to cover two I’m always told in this type of environment to slow down
this type of environment to slow down
this type of environment to slow down and speak slowly and I’d like breaking
and speak slowly and I’d like breaking
and speak slowly and I’d like breaking the rules and I like war breakers and
the rules and I like war breakers and
the rules and I like war breakers and this is what this talk is about this
this is what this talk is about this
this is what this talk is about this talk is about how do you break the rules
talk is about how do you break the rules
talk is about how do you break the rules how do you go beyond your limits how do
how do you go beyond your limits how do
how do you go beyond your limits how do you get out your box Oh Breaking Bad
you get out your box Oh Breaking Bad
you get out your box Oh Breaking Bad ethically so by the end of this talk I
ethically so by the end of this talk I
ethically so by the end of this talk I want you to kind of have know three
want you to kind of have know three
want you to kind of have know three things that might be limiting your life
things that might be limiting your life
things that might be limiting your life might be affecting you right now how you
might be affecting you right now how you
might be affecting you right now how you can deal with them and three things you
can deal with them and three things you
can deal with them and three things you can do to change your life is that okay
can do to change your life is that okay
can do to change your life is that okay good stuff okay I have a bit of a
good stuff okay I have a bit of a
good stuff okay I have a bit of a confession to make some of you and you
confession to make some of you and you
confession to make some of you and you leave this talk and say he seemed like
leave this talk and say he seemed like
leave this talk and say he seemed like an all right guy I quite enjoyed that
an all right guy I quite enjoyed that
an all right guy I quite enjoyed that others of you will leave this talk
others of you will leave this talk
others of you will leave this talk saying I really didn’t like that and I
saying I really didn’t like that and I
saying I really didn’t like that and I really don’t like that fellow at all and
really don’t like that fellow at all and
really don’t like that fellow at all and when I say don’t like I mean you will
when I say don’t like I mean you will
when I say don’t like I mean you will see me walking down the street as you’re
see me walking down the street as you’re
see me walking down the street as you’re coming up here and you will choose to
coming up here and you will choose to
coming up here and you will choose to walk into oncoming traffic rather than
walk into oncoming traffic rather than
walk into oncoming traffic rather than risk a conversation with me that’s it a
risk a conversation with me that’s it a
risk a conversation with me that’s it a lot of my friends come meet the marmite
lot of my friends come meet the marmite
lot of my friends come meet the marmite of marketing and that’s the way I am so
of marketing and that’s the way I am so
of marketing and that’s the way I am so I’m gonna start my story from the start
I’m gonna start my story from the start
I’m gonna start my story from the start which was when I was born when I was
which was when I was born when I was
which was when I was born when I was born I was in my mom was in labor with
born I was in my mom was in labor with
born I was in my mom was in labor with me for several hours and I didn’t have
me for several hours and I didn’t have
me for several hours and I didn’t have enough oxygen to my brain and the
enough oxygen to my brain and the
enough oxygen to my brain and the doctors told my mom rich is going to
doctors told my mom rich is going to
doctors told my mom rich is going to have a coordination problem so he’s
have a coordination problem so he’s
have a coordination problem so he’s never gonna be able to do things like
never gonna be able to do things like
never gonna be able to do things like ride a bike or play the piano and here’s
ride a bike or play the piano and here’s
ride a bike or play the piano and here’s a picture of me riding a bike and
a picture of me riding a bike and
a picture of me riding a bike and playing a piano because I had this thing
playing a piano because I had this thing
playing a piano because I had this thing is I thought I’m interested in doing
is I thought I’m interested in doing
is I thought I’m interested in doing those things I want to learn how to do
those things I want to learn how to do
those things I want to learn how to do these things so it took me longer than
these things so it took me longer than
these things so it took me longer than other kids but I got there another thing
other kids but I got there another thing
other kids but I got there another thing I had when I was younger was an interest
I had when I was younger was an interest
I had when I was younger was an interest in science I’d like to find out about
in science I’d like to find out about
in science I’d like to find out about how things worked and how the world
how things worked and how the world
how things worked and how the world worked a part of that was understanding
worked a part of that was understanding
worked a part of that was understanding maths maths is very important in science
maths maths is very important in science
maths maths is very important in science and I did all right in maths at school
and I did all right in maths at school
and I did all right in maths at school and I was lucky enough to get into
and I was lucky enough to get into
and I was lucky enough to get into the top set and my maths teacher said to
the top set and my maths teacher said to
the top set and my maths teacher said to me Richard we’re gonna put you in for
me Richard we’re gonna put you in for
me Richard we’re gonna put you in for the exam a year early your GCSE a year
the exam a year early your GCSE a year
the exam a year early your GCSE a year early but we don’t think you’re gonna do
early but we don’t think you’re gonna do
early but we don’t think you’re gonna do very well so I thought well I can learn
very well so I thought well I can learn
very well so I thought well I can learn this I’m going to do it anyway and I got
this I’m going to do it anyway and I got
this I’m going to do it anyway and I got an A I was really pleased with that and
an A I was really pleased with that and
an A I was really pleased with that and my physics teacher said to me Richard
my physics teacher said to me Richard
my physics teacher said to me Richard you’re you all right physics you’ll do
you’re you all right physics you’ll do
you’re you all right physics you’ll do okay at GCSE you might be okay a level
okay at GCSE you might be okay a level
okay at GCSE you might be okay a level but don’t go any further than that
but don’t go any further than that
but don’t go any further than that you’re not good enough to do a degree
you’re not good enough to do a degree
you’re not good enough to do a degree and here’s me getting my physics degree
and here’s me getting my physics degree
and here’s me getting my physics degree from Durham University now you may think
from Durham University now you may think
from Durham University now you may think I’ve spent most of my life trying to
I’ve spent most of my life trying to
I’ve spent most of my life trying to prove of the people wrong this isn’t the
prove of the people wrong this isn’t the
prove of the people wrong this isn’t the case these were all things I was
case these were all things I was
case these were all things I was interested in in and I had a passion for
interested in in and I had a passion for
interested in in and I had a passion for and I wanted to find out more about and
and I wanted to find out more about and
and I wanted to find out more about and I thought I can learn this stuff I can
I thought I can learn this stuff I can
I thought I can learn this stuff I can learn I can learn new skills and this
learn I can learn new skills and this
learn I can learn new skills and this was useful because when I finish my
was useful because when I finish my
was useful because when I finish my degree in physics every employer I spoke
degree in physics every employer I spoke
degree in physics every employer I spoke to said to me Richard we don’t want
to said to me Richard we don’t want
to said to me Richard we don’t want physics we don’t want physics graduates
physics we don’t want physics graduates
physics we don’t want physics graduates we want electronic engineers that was
we want electronic engineers that was
we want electronic engineers that was that’s what we want I thought great it
that’s what we want I thought great it
that’s what we want I thought great it would have been useful as somebody said
would have been useful as somebody said
would have been useful as somebody said this earlier but I thought okay I did a
this earlier but I thought okay I did a
this earlier but I thought okay I did a bit of electronic engineering physics
bit of electronic engineering physics
bit of electronic engineering physics I’ve got an interest in it I can learn
I’ve got an interest in it I can learn
I’ve got an interest in it I can learn it so I did a master’s in it at
it so I did a master’s in it at
it so I did a master’s in it at Nottingham University and I enjoyed that
Nottingham University and I enjoyed that
Nottingham University and I enjoyed that so much that I went on to do a PhD in
so much that I went on to do a PhD in
so much that I went on to do a PhD in laser physics at Aston University and I
laser physics at Aston University and I
laser physics at Aston University and I was privileged enough to be able to work
was privileged enough to be able to work
was privileged enough to be able to work on a 20 million pound yacht and I put an
on a 20 million pound yacht and I put an
on a 20 million pound yacht and I put an optical fiber sensor system into the
optical fiber sensor system into the
optical fiber sensor system into the master that yacht so the acht detects
master that yacht so the acht detects
master that yacht so the acht detects the strain you put on it as you went out
the strain you put on it as you went out
the strain you put on it as you went out sailing and my work appeared on
sailing and my work appeared on
sailing and my work appeared on tomorrow’s world and that was good three
tomorrow’s world and that was good three
tomorrow’s world and that was good three years and I’ve really enjoyed it but it
years and I’ve really enjoyed it but it
years and I’ve really enjoyed it but it was three years working in an
was three years working in an
was three years working in an underground lab with no sunlight on my
underground lab with no sunlight on my
underground lab with no sunlight on my own and I started to think socks and
own and I started to think socks and
own and I started to think socks and sandals sounded like a comfortable
sandals sounded like a comfortable
sandals sounded like a comfortable combination
I thought maybe I just need to get out
I thought maybe I just need to get out just a little bit more maybe I need to
just a little bit more maybe I need to
just a little bit more maybe I need to get out a little bit more and at the
get out a little bit more and at the
get out a little bit more and at the time my house my Andrew is applying for
time my house my Andrew is applying for
time my house my Andrew is applying for a job with British Airways and a pic of
a job with British Airways and a pic of
a job with British Airways and a pic of the brooch and I thought well that looks
the brooch and I thought well that looks
the brooch and I thought well that looks like something I’d be interested in
like something I’d be interested in
like something I’d be interested in doing so apply for a job and it became
doing so apply for a job and it became
doing so apply for a job and it became business analyst for British Airways and
business analyst for British Airways and
business analyst for British Airways and a business analyst is some leaders
a business analyst is some leaders
a business analyst is some leaders business process reengineering
business process reengineering
business process reengineering Scouts work with IT people and business
Scouts work with IT people and business
Scouts work with IT people and business people and this really suited me because
people and this really suited me because
people and this really suited me because I get to use my analytical skills and my
I get to use my analytical skills and my
I get to use my analytical skills and my people skills and I had a great time
people skills and I had a great time
people skills and I had a great time there and one thing I really enjoyed was
there and one thing I really enjoyed was
there and one thing I really enjoyed was travelling and it was on my travels with
travelling and it was on my travels with
travelling and it was on my travels with three of my friends that I got my first
three of my friends that I got my first
three of my friends that I got my first lesson in marketing from a South
lesson in marketing from a South
lesson in marketing from a South American prostitute so it was amazing
American prostitute so it was amazing
American prostitute so it was amazing the way the interest levels come up at
the way the interest levels come up at
the way the interest levels come up at that point what happened was me my
that point what happened was me my
that point what happened was me my friends Maxine Chris and Sharon
friends Maxine Chris and Sharon
friends Maxine Chris and Sharon accountant when azari’s for the weekend
accountant when azari’s for the weekend
accountant when azari’s for the weekend it was Maxine’s birthday it was Sunday
it was Maxine’s birthday it was Sunday
it was Maxine’s birthday it was Sunday night it was 2:00 a.m. the club we’re in
night it was 2:00 a.m. the club we’re in
night it was 2:00 a.m. the club we’re in was shutting and Chris and Sharon
was shutting and Chris and Sharon
was shutting and Chris and Sharon decided to go home but my friend Maxine
decided to go home but my friend Maxine
decided to go home but my friend Maxine said to me I think would go home yet I
said to me I think would go home yet I
said to me I think would go home yet I want to stay out a bit I’m gonna stay
want to stay out a bit I’m gonna stay
want to stay out a bit I’m gonna stay out a little bit longer so we had to
out a little bit longer so we had to
out a little bit longer so we had to look around we found the one single
look around we found the one single
look around we found the one single solitary bar that was still open and it
solitary bar that was still open and it
solitary bar that was still open and it had that distinctly mafioso feel about
had that distinctly mafioso feel about
had that distinctly mafioso feel about it if you know what I mean and I said to
it if you know what I mean and I said to
it if you know what I mean and I said to Maxine I said look you sit over there
Maxine I said look you sit over there
Maxine I said look you sit over there I’ll go to the bar we’ll be quiet will
I’ll go to the bar we’ll be quiet will
I’ll go to the bar we’ll be quiet will have a nice time couple of drinks and go
have a nice time couple of drinks and go
have a nice time couple of drinks and go home and I went up to the bar got the
home and I went up to the bar got the
home and I went up to the bar got the drinks and as I’m walking back this very
drinks and as I’m walking back this very
drinks and as I’m walking back this very attractive young lady came up to me and
attractive young lady came up to me and
attractive young lady came up to me and she looked up and down like that and she
she looked up and down like that and she
she looked up and down like that and she said to me shuttle I’m quite busy right
said to me shuttle I’m quite busy right
said to me shuttle I’m quite busy right now what you want some company later on
now what you want some company later on
now what you want some company later on here’s my business card
here’s my business card
here’s my business card and she gave me a business card and our
and she gave me a business card and our
and she gave me a business card and our business covers a name and a job title
business covers a name and a job title
business covers a name and a job title was Public Relation which that was
was Public Relation which that was
was Public Relation which that was absolute genius partner Marcus an
absolute genius partner Marcus an
absolute genius partner Marcus an absolute genius and it said so I said
absolute genius and it said so I said
absolute genius and it said so I said well thank you very much sir I said I’m
well thank you very much sir I said I’m
well thank you very much sir I said I’m not looking for any company and find him
not looking for any company and find him
not looking for any company and find him with my friends but thank you and the
with my friends but thank you and the
with my friends but thank you and the marketing lesson I learned from that is
marketing lesson I learned from that is
marketing lesson I learned from that is no matter how attractive your offering
no matter how attractive your offering
no matter how attractive your offering is not everybody’s in the market for
is not everybody’s in the market for
is not everybody’s in the market for buying it now this was going to serve me
buying it now this was going to serve me
buying it now this was going to serve me in good stead because a couple years
in good stead because a couple years
in good stead because a couple years later I decided to step out into the
later I decided to step out into the
later I decided to step out into the abyss and set my own business and I’ve
abyss and set my own business and I’ve
abyss and set my own business and I’ve always had a passion
always had a passion
always had a passion helping people and I found it BA I was
helping people and I found it BA I was
helping people and I found it BA I was good at helping people and good at
good at helping people and good at
good at helping people and good at training people so set up a training
training people so set up a training
training people so set up a training company there was designed to help small
company there was designed to help small
company there was designed to help small businesses students and graduates and I
businesses students and graduates and I
businesses students and graduates and I did based on the skills and there’s
did based on the skills and there’s
did based on the skills and there’s marketing skills in there and those
marketing skills in there and those
marketing skills in there and those management skills and this went along
management skills and this went along
management skills and this went along very well and in 2009 after the credit
very well and in 2009 after the credit
very well and in 2009 after the credit crunch every said to me Richard we don’t
crunch every said to me Richard we don’t
crunch every said to me Richard we don’t want management skills anymore we just
want management skills anymore we just
want management skills anymore we just need more clients we just need more
need more clients we just need more
need more clients we just need more customers can you just focus on
customers can you just focus on
customers can you just focus on marketing so put everything you knew
marketing so put everything you knew
marketing so put everything you knew about marketing together and did a
about marketing together and did a
about marketing together and did a one-day workshop that covered all the
one-day workshop that covered all the
one-day workshop that covered all the marketing basics and a ran list it went
marketing basics and a ran list it went
marketing basics and a ran list it went very well
very well
very well and it did of course in July of that
and it did of course in July of that
and it did of course in July of that year and I’m going around the people I
year and I’m going around the people I
year and I’m going around the people I have in the room that I’ve gone I had
have in the room that I’ve gone I had
have in the room that I’ve gone I had countess’s Lister’s hit over here I had
countess’s Lister’s hit over here I had
countess’s Lister’s hit over here I had a lady who wanted to sell Jamaican super
a lady who wanted to sell Jamaican super
a lady who wanted to sell Jamaican super Tesco I had a couple of bars and
Tesco I had a couple of bars and
Tesco I had a couple of bars and restaurants I had a gentleman who had a
restaurants I had a gentleman who had a
restaurants I had a gentleman who had a yoga franchise for schools I then had a
yoga franchise for schools I then had a
yoga franchise for schools I then had a cleaning company and then finally I had
cleaning company and then finally I had
cleaning company and then finally I had a manufacturing company that specialized
a manufacturing company that specialized
a manufacturing company that specialized in doing parts for yachts and nuclear
in doing parts for yachts and nuclear
in doing parts for yachts and nuclear submarines this was a diverse group of
submarines this was a diverse group of
submarines this was a diverse group of people and I thought how am I going to
people and I thought how am I going to
people and I thought how am I going to deliver something that’s good for
deliver something that’s good for
deliver something that’s good for everybody
everybody
everybody well of course covered all the basics
well of course covered all the basics
well of course covered all the basics and the basics apply to every business
and the basics apply to every business
and the basics apply to every business they might we daily apply to everybody
they might we daily apply to everybody
they might we daily apply to everybody so I did that people liked it and happy
so I did that people liked it and happy
so I did that people liked it and happy but at the end of it I thought using my
but at the end of it I thought using my
but at the end of it I thought using my engineering hat there must be a process
engineering hat there must be a process
engineering hat there must be a process that I could go through and get the
that I could go through and get the
that I could go through and get the right answer for anybody that’s been
right answer for anybody that’s been
right answer for anybody that’s been something and had to look around but
something and had to look around but
something and had to look around but couldn’t find anything and it kind of
couldn’t find anything and it kind of
couldn’t find anything and it kind of parked it around the back lands think
parked it around the back lands think
parked it around the back lands think I’ll think about that later
I’ll think about that later
I’ll think about that later and everything was going fine until
and everything was going fine until
and everything was going fine until Wednesday the 21st of October 2009 I’m
Wednesday the 21st of October 2009 I’m
Wednesday the 21st of October 2009 I’m in Birmingham I’m in st. Paul square and
in Birmingham I’m in st. Paul square and
in Birmingham I’m in st. Paul square and I’m walking across the square it’s a
I’m walking across the square it’s a
I’m walking across the square it’s a cold crisp day and I can hear the leaves
cold crisp day and I can hear the leaves
cold crisp day and I can hear the leaves crunching beneath my feet and the church
crunching beneath my feet and the church
crunching beneath my feet and the church thinking nine o’clock in the background
thinking nine o’clock in the background
thinking nine o’clock in the background and I thought this should be a great day
and I thought this should be a great day
and I thought this should be a great day but my stomach said something’s going to
but my stomach said something’s going to
but my stomach said something’s going to go wrong and I was right we would you to
go wrong and I was right we would you to
go wrong and I was right we would you to have 15 people that day and it’s half
have 15 people that day and it’s half
have 15 people that day and it’s half gnome registration for a ten o’clock
gnome registration for a ten o’clock
gnome registration for a ten o’clock start 9:45 nobody zero no one had
start 9:45 nobody zero no one had
start 9:45 nobody zero no one had arrived so start to get worried
arrived so start to get worried
arrived so start to get worried ten to ten the first person arrived five
ten to ten the first person arrived five
ten to ten the first person arrived five to ten
to ten
to ten the second person arrived five past ten
the second person arrived five past ten
the second person arrived five past ten the third and final person arrived and
the third and final person arrived and
the third and final person arrived and that was it
that was it
that was it so I’d lost eighty percent of the
so I’d lost eighty percent of the
so I’d lost eighty percent of the attendees didn’t sure
attendees didn’t sure
attendees didn’t sure so I thought well what can I do so when
so I thought well what can I do so when
so I thought well what can I do so when out I did my marketing thing and they
out I did my marketing thing and they
out I did my marketing thing and they liked it because they turned up so
liked it because they turned up so
liked it because they turned up so course I’m going to do my best and
course I’m going to do my best and
course I’m going to do my best and people seem to like it but then we went
people seem to like it but then we went
people seem to like it but then we went back to the office and I had to ring up
back to the office and I had to ring up
back to the office and I had to ring up people and say oh well what happened why
people and say oh well what happened why
people and say oh well what happened why didn’t he come and I found that people
didn’t he come and I found that people
didn’t he come and I found that people had changed what they needed and wanted
had changed what they needed and wanted
had changed what they needed and wanted they didn’t want marketing training
they didn’t want marketing training
they didn’t want marketing training anymore they needed somebody to do the
anymore they needed somebody to do the
anymore they needed somebody to do the marketing for them they wanted somebody
marketing for them they wanted somebody
marketing for them they wanted somebody who would do that and guarantee they’d
who would do that and guarantee they’d
who would do that and guarantee they’d have clients and customers next week so
have clients and customers next week so
have clients and customers next week so I thought okay I can do that I’m
I thought okay I can do that I’m
I thought okay I can do that I’m interested in marketing I’ve moved on
interested in marketing I’ve moved on
interested in marketing I’ve moved on from what makes the world tick to what
from what makes the world tick to what
from what makes the world tick to what makes people tick
makes people tick
makes people tick and I got really interested in so I’ve
and I got really interested in so I’ve
and I got really interested in so I’ve you know this idea the process I’ll dig
you know this idea the process I’ll dig
you know this idea the process I’ll dig that out and they developed a twelve
that out and they developed a twelve
that out and they developed a twelve step process that I use to help small
step process that I use to help small
step process that I use to help small businesses attract in the clients they
businesses attract in the clients they
businesses attract in the clients they want and that works pretty good and
want and that works pretty good and
want and that works pretty good and oddly enough have gone back to helping
oddly enough have gone back to helping
oddly enough have gone back to helping my old PhD group you now also need to
my old PhD group you now also need to
my old PhD group you now also need to engage with small businesses so help
engage with small businesses so help
engage with small businesses so help them tell the business community as well
them tell the business community as well
them tell the business community as well and that’s my story but what did I learn
and that’s my story but what did I learn
and that’s my story but what did I learn during my story well there’s a couple of
during my story well there’s a couple of
during my story well there’s a couple of things I learned one thing is boxes can
things I learned one thing is boxes can
things I learned one thing is boxes can be useful a good way to understand the
be useful a good way to understand the
be useful a good way to understand the world is through putting things into
world is through putting things into
world is through putting things into boxes and boxes are very common in
boxes and boxes are very common in
boxes and boxes are very common in marketing because you need to know what
marketing because you need to know what
marketing because you need to know what people are gonna like and dislike these
people are gonna like and dislike these
people are gonna like and dislike these types of people like this they dislike
types of people like this they dislike
types of people like this they dislike this this helps your marketing I’ll give
this this helps your marketing I’ll give
this this helps your marketing I’ll give you this marketing statistic here is
you this marketing statistic here is
you this marketing statistic here is blue is the most popular color have you
blue is the most popular color have you
blue is the most popular color have you noticed the way Twitter LinkedIn and
noticed the way Twitter LinkedIn and
noticed the way Twitter LinkedIn and Facebook all the logos are blue that’s
Facebook all the logos are blue that’s
Facebook all the logos are blue that’s because most people like blue possibly
because most people like blue possibly
because most people like blue possibly why and we’re nibbly showing blue tie
why and we’re nibbly showing blue tie
why and we’re nibbly showing blue tie today but that’s kind of useful
today but that’s kind of useful
today but that’s kind of useful information that’s lumping people into
information that’s lumping people into
information that’s lumping people into that blue box but there are boxes that
that blue box but there are boxes that
that blue box but there are boxes that are very damaging and sometimes other
are very damaging and sometimes other
are very damaging and sometimes other people forces into them and sometimes we
people forces into them and sometimes we
people forces into them and sometimes we put ourselves into them so this I found
put ourselves into them so this I found
put ourselves into them so this I found very disconcerting was it was a study
very disconcerting was it was a study
very disconcerting was it was a study done in 2017 and it was done with
done in 2017 and it was done with
done in 2017 and it was done with children
children
children and it found that by age six girls were
and it found that by age six girls were
and it found that by age six girls were more likely to put boys into the really
more likely to put boys into the really
more likely to put boys into the really really smart category than themselves
really smart category than themselves
really smart category than themselves all the children were given various
all the children were given various
all the children were given various activities to do and some of them are
activities to do and some of them are
activities to do and some of them are labeled for really really smart children
labeled for really really smart children
labeled for really really smart children and the girls tended to leave them alone
and the girls tended to leave them alone
and the girls tended to leave them alone and give them to the boys because they
and give them to the boys because they
and give them to the boys because they thought intellectual brilliance was a
thought intellectual brilliance was a
thought intellectual brilliance was a male trait incredible this is one of
male trait incredible this is one of
male trait incredible this is one of those self-limiting beliefs isn’t it
those self-limiting beliefs isn’t it
those self-limiting beliefs isn’t it they decided they can’t do that so I’m
they decided they can’t do that so I’m
they decided they can’t do that so I’m not going to do that I’ll leave it for
not going to do that I’ll leave it for
not going to do that I’ll leave it for somebody else and this is what I’ve come
somebody else and this is what I’ve come
somebody else and this is what I’ve come across first thing that kind of stops
across first thing that kind of stops
across first thing that kind of stops people most people have some self
people most people have some self
people most people have some self limiting beliefs a self limiting belief
limiting beliefs a self limiting belief
limiting beliefs a self limiting belief is a decision you’ve made about yourself
is a decision you’ve made about yourself
is a decision you’ve made about yourself that stops you doing something or
that stops you doing something or
that stops you doing something or getting good at something so this could
getting good at something so this could
getting good at something so this could include I’m too old to learn something
include I’m too old to learn something
include I’m too old to learn something new I’m too young I’m too lazy I’m just
new I’m too young I’m too lazy I’m just
new I’m too young I’m too lazy I’m just not good at maths all these things are
not good at maths all these things are
not good at maths all these things are things people have is limiting beliefs
things people have is limiting beliefs
things people have is limiting beliefs and they stop them reaching their full
and they stop them reaching their full
and they stop them reaching their full potential and the best way to deal with
potential and the best way to deal with
potential and the best way to deal with them is covered in various TED Talks all
them is covered in various TED Talks all
them is covered in various TED Talks all I can say today is if you recognize them
I can say today is if you recognize them
I can say today is if you recognize them that goes a long way to dealing with
that goes a long way to dealing with
that goes a long way to dealing with them but if you ever look you will find
them but if you ever look you will find
them but if you ever look you will find other TED talks on how to deal with
other TED talks on how to deal with
other TED talks on how to deal with self-limiting beliefs but sometimes
self-limiting beliefs but sometimes
self-limiting beliefs but sometimes these beliefs come from other people’s
these beliefs come from other people’s
these beliefs come from other people’s beliefs some fears people who say to you
beliefs some fears people who say to you
beliefs some fears people who say to you you just aren’t good enough you can’t do
you just aren’t good enough you can’t do
you just aren’t good enough you can’t do that it’s too risky to set up your own
that it’s too risky to set up your own
that it’s too risky to set up your own business what do you mean you want to do
business what do you mean you want to do
business what do you mean you want to do marketing you’re a physicist all of
marketing you’re a physicist all of
marketing you’re a physicist all of these things come in and there’s various
these things come in and there’s various
these things come in and there’s various ways to handle s one of it is to ignore
ways to handle s one of it is to ignore
ways to handle s one of it is to ignore them and just go and do it anyway and be
them and just go and do it anyway and be
them and just go and do it anyway and be very successful
very successful
very successful I like that route or just hang out with
I like that route or just hang out with
I like that route or just hang out with different people it’s a way to do it and
different people it’s a way to do it and
different people it’s a way to do it and then at the top we have actual limits
then at the top we have actual limits
then at the top we have actual limits there are things that limit people for
there are things that limit people for
there are things that limit people for example one of my friends Kerry she
example one of my friends Kerry she
example one of my friends Kerry she really really wanted to be a nurse to a
really really wanted to be a nurse to a
really really wanted to be a nurse to a DES that was her passion that was a goal
DES that was her passion that was a goal
DES that was her passion that was a goal in life she wanted to achieve that now
in life she wanted to achieve that now
in life she wanted to achieve that now unfortunately she was only 5 foot and
unfortunately she was only 5 foot and
unfortunately she was only 5 foot and you need to be 5 foot 2 to be no
you need to be 5 foot 2 to be no
you need to be 5 foot 2 to be no stewardess this was a physical limit
stewardess this was a physical limit
stewardess this was a physical limit beyond putting herself on a rack she was
beyond putting herself on a rack she was
beyond putting herself on a rack she was not going to be able to be a nurse to
not going to be able to be a nurse to
not going to be able to be a nurse to you at s on my side I like singing
you at s on my side I like singing
you at s on my side I like singing anybody knows me knows I am its hair
anybody knows me knows I am its hair
anybody knows me knows I am its hair Herbal singer I am genuinely awful now I
Herbal singer I am genuinely awful now I
Herbal singer I am genuinely awful now I could take lessons and get to a point
could take lessons and get to a point
could take lessons and get to a point where people don’t find me offensive
where people don’t find me offensive
where people don’t find me offensive when I sing but I’m never going to be a
when I sing but I’m never going to be a
when I sing but I’m never going to be a world-class singer so all you can do
world-class singer so all you can do
world-class singer so all you can do with actual limits is accept them so
with actual limits is accept them so
with actual limits is accept them so I’ve just accepted the fact I am never
I’ve just accepted the fact I am never
I’ve just accepted the fact I am never gonna be a great singer I’m never going
gonna be a great singer I’m never going
gonna be a great singer I’m never going to be a model for Calvin Klein these are
to be a model for Calvin Klein these are
to be a model for Calvin Klein these are beyond what I can do
beyond what I can do
beyond what I can do but the thing is you pinned down by
but the thing is you pinned down by
but the thing is you pinned down by these lower things self limiting beliefs
these lower things self limiting beliefs
these lower things self limiting beliefs or the people’s beliefs and face so
or the people’s beliefs and face so
or the people’s beliefs and face so here’s what some famous people have said
here’s what some famous people have said
here’s what some famous people have said I love this quote from Henry Ford
I love this quote from Henry Ford
I love this quote from Henry Ford whether you think you can or whether you
whether you think you can or whether you
whether you think you can or whether you think you can’t you’re right if you
think you can’t you’re right if you
think you can’t you’re right if you think you can do something that’s going
think you can do something that’s going
think you can do something that’s going a long way to being able to do it if you
a long way to being able to do it if you
a long way to being able to do it if you think you can’t you’re never going to
think you can’t you’re never going to
think you can’t you’re never going to try you’re never going to even give it a
try you’re never going to even give it a
try you’re never going to even give it a go and I like this quote from Richard
go and I like this quote from Richard
go and I like this quote from Richard back if you argue for your limitations
back if you argue for your limitations
back if you argue for your limitations and sure enough they’re going to be
and sure enough they’re going to be
and sure enough they’re going to be yours if you keep telling people I’m
yours if you keep telling people I’m
yours if you keep telling people I’m just no good with computers don’t be
just no good with computers don’t be
just no good with computers don’t be surprised when you find out you’re not
surprised when you find out you’re not
surprised when you find out you’re not very good with computers because you put
very good with computers because you put
very good with computers because you put it there you said I’m not good at this
it there you said I’m not good at this
it there you said I’m not good at this so if you can get over those ideas you
so if you can get over those ideas you
so if you can get over those ideas you can start getting good at these things
can start getting good at these things
can start getting good at these things and developing new things how do you do
and developing new things how do you do
and developing new things how do you do that well you do that through interest
that well you do that through interest
that well you do that through interest in learning if once have more ability if
in learning if once have more ability if
in learning if once have more ability if you want to have more wealth if you
you want to have more wealth if you
you want to have more wealth if you won’t have more fun in life it is
won’t have more fun in life it is
won’t have more fun in life it is genuine interesting something and the
genuine interesting something and the
genuine interesting something and the willingness to learn it that will get
willingness to learn it that will get
willingness to learn it that will get you there there are so many ways to
you there there are so many ways to
you there there are so many ways to learn things these days
learn things these days
learn things these days you’ve got TED Talks there’s online
you’ve got TED Talks there’s online
you’ve got TED Talks there’s online courses there’s books libraries you can
courses there’s books libraries you can
courses there’s books libraries you can go out and learn whatever you want and
go out and learn whatever you want and
go out and learn whatever you want and get yourself as able as you can do and
get yourself as able as you can do and
get yourself as able as you can do and you’ll have more fun and more ability so
you’ll have more fun and more ability so
you’ll have more fun and more ability so the start I said I was going to share
the start I said I was going to share
the start I said I was going to share three things with you you can do to
three things with you you can do to
three things with you you can do to transform your life the first one is
transform your life the first one is
transform your life the first one is experience and learn something new and
experience and learn something new and
experience and learn something new and what I mean by that is go out and
what I mean by that is go out and
what I mean by that is go out and experience something you think you would
experience something you think you would
experience something you think you would hate my mum years ago had tickets for
hate my mum years ago had tickets for
hate my mum years ago had tickets for the Opera on the day of the performance
the Opera on the day of the performance
the Opera on the day of the performance she had a migraine so she said to my dad
she had a migraine so she said to my dad
she had a migraine so she said to my dad you’re gonna have to go instead my dad
you’re gonna have to go instead my dad
you’re gonna have to go instead my dad really really didn’t want to go said
really really didn’t want to go said
really really didn’t want to go said there’s no way I’m gonna like this he
there’s no way I’m gonna like this he
there’s no way I’m gonna like this he went
went
went he absolutely loved it he was blown away
he absolutely loved it he was blown away
he absolutely loved it he was blown away he thought that was brilliant to go out
he thought that was brilliant to go out
he thought that was brilliant to go out and experience something you think I
and experience something you think I
and experience something you think I don’t think I like jazz music I don’t
don’t think I like jazz music I don’t
don’t think I like jazz music I don’t think I like this go and listen to it go
think I like this go and listen to it go
think I like this go and listen to it go and do it
and do it
and do it and learn something new if you’re
and learn something new if you’re
and learn something new if you’re interested in photography do a course
interested in photography do a course
interested in photography do a course and photography find something new to
and photography find something new to
and photography find something new to learn because this will help you do the
learn because this will help you do the
learn because this will help you do the second thing discover new passions and
second thing discover new passions and
second thing discover new passions and realize new abilities how do you know
realize new abilities how do you know
realize new abilities how do you know what you’re passionate about and where
what you’re passionate about and where
what you’re passionate about and where you’re stronger bliss is life unless you
you’re stronger bliss is life unless you
you’re stronger bliss is life unless you try new things
try new things
try new things you don’t know you have to try new
you don’t know you have to try new
you don’t know you have to try new things so get good at something so hey I
things so get good at something so hey I
things so get good at something so hey I really like doing this it might be
really like doing this it might be
really like doing this it might be something you prefer doing than what you
something you prefer doing than what you
something you prefer doing than what you do now just like me I’ve tried various
do now just like me I’ve tried various
do now just like me I’ve tried various things go and try something new if
things go and try something new if
things go and try something new if you’re gonna really realize new
you’re gonna really realize new
you’re gonna really realize new abilities though you have to this third
abilities though you have to this third
abilities though you have to this third one hang around with the right people
one hang around with the right people
one hang around with the right people because people can either drag you down
because people can either drag you down
because people can either drag you down or pull you up if you want to have a
or pull you up if you want to have a
or pull you up if you want to have a successful business hang around with
successful business hang around with
successful business hang around with successful business people if you want
successful business people if you want
successful business people if you want to be rich hang around with rich people
to be rich hang around with rich people
to be rich hang around with rich people if you want to be really good at
if you want to be really good at
if you want to be really good at something and around with people are
something and around with people are
something and around with people are really good at it
really good at it
really good at it things brush off you pick things up from
things brush off you pick things up from
things brush off you pick things up from them so in summary what I’ve covered
them so in summary what I’ve covered
them so in summary what I’ve covered today is one I guarantee you you have
today is one I guarantee you you have
today is one I guarantee you you have skills abilities and passions do you
skills abilities and passions do you
skills abilities and passions do you haven’t realized yet there’ll be stuff
haven’t realized yet there’ll be stuff
haven’t realized yet there’ll be stuff you haven’t tried that when you try your
you haven’t tried that when you try your
you haven’t tried that when you try your thing I really like this this is great
thing I really like this this is great
thing I really like this this is great number two I can guarantee that you are
number two I can guarantee that you are
number two I can guarantee that you are far more able than some people would
far more able than some people would
far more able than some people would like you to think you are and number
like you to think you are and number
like you to think you are and number three the key to surviving in uncertain
three the key to surviving in uncertain
three the key to surviving in uncertain times is being interested in things and
times is being interested in things and
times is being interested in things and being willing to learn new things and
being willing to learn new things and
being willing to learn new things and having some fun while doing it because
having some fun while doing it because
having some fun while doing it because that’s really important so my end
that’s really important so my end
that’s really important so my end message is be all you can be and go and
message is be all you can be and go and
message is be all you can be and go and have some fun thank you very much
have some fun thank you very much
have some fun thank you very much you
”
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