what apana do today is tell you a contemporary Aesop’s fable it’s a story
contemporary Aesop’s fable it’s a story
contemporary Aesop’s fable it’s a story about how business can thrive if it
about how business can thrive if it
about how business can thrive if it reaches beyond its own narrow interests
reaches beyond its own narrow interests
reaches beyond its own narrow interests now as I’m sure many of you know
now as I’m sure many of you know
now as I’m sure many of you know Aesop’s fables often involve pairs of
Aesop’s fables often involve pairs of
Aesop’s fables often involve pairs of animals you’ve got the hare and the
animals you’ve got the hare and the
animals you’ve got the hare and the tortoise the dog and the Fox the
tortoise the dog and the Fox the
tortoise the dog and the Fox the servants and the Eagle and my story is
servants and the Eagle and my story is
servants and the Eagle and my story is about the bees and the wasps and to
about the bees and the wasps and to
about the bees and the wasps and to explain what I’m going to describe as
explain what I’m going to describe as
explain what I’m going to describe as the bee business model and the wasp
the bee business model and the wasp
the bee business model and the wasp business model and because this is a
business model and because this is a
business model and because this is a contemporary Aesop’s fable I’m going to
contemporary Aesop’s fable I’m going to
contemporary Aesop’s fable I’m going to draw in a bit of current science let’s
draw in a bit of current science let’s
draw in a bit of current science let’s begin once upon a time the ancestor of
begin once upon a time the ancestor of
begin once upon a time the ancestor of the modern bee was a species of wasp
the modern bee was a species of wasp
the modern bee was a species of wasp that hunted in flowers now many of you
that hunted in flowers now many of you
that hunted in flowers now many of you probably know the way that wasps make a
probably know the way that wasps make a
probably know the way that wasps make a living is they find prey insects they
living is they find prey insects they
living is they find prey insects they sting them which paralyzes them they
sting them which paralyzes them they
sting them which paralyzes them they then carry them alive back to their
then carry them alive back to their
then carry them alive back to their young they dissect them and they feed
young they dissect them and they feed
young they dissect them and they feed them to their young now that’s how
them to their young now that’s how
them to their young now that’s how social wasps do it solitary wasps don’t
social wasps do it solitary wasps don’t
social wasps do it solitary wasps don’t take out they eat in what they do is
take out they eat in what they do is
take out they eat in what they do is they find the prey insects they sting
they find the prey insects they sting
they find the prey insects they sting them they lay their eggs in them and the
them they lay their eggs in them and the
them they lay their eggs in them and the young eat their way out now I’m sorry to
young eat their way out now I’m sorry to
young eat their way out now I’m sorry to sorry to share such gruesome details but
sorry to share such gruesome details but
sorry to share such gruesome details but I want to say this is not a particularly
I want to say this is not a particularly
I want to say this is not a particularly ethically attractive way to make a
ethically attractive way to make a
ethically attractive way to make a living
living
living I call it exploitative think of it in
I call it exploitative think of it in
I call it exploitative think of it in pie graph terms somebody else has baked
pie graph terms somebody else has baked
pie graph terms somebody else has baked and lovely fat juicy pie then along come
and lovely fat juicy pie then along come
and lovely fat juicy pie then along come the wasps and they’ve taken their cut so
the wasps and they’ve taken their cut so
the wasps and they’ve taken their cut so that’s the exploitative model now you
that’s the exploitative model now you
that’s the exploitative model now you remember I said that the particular
remember I said that the particular
remember I said that the particular ancestors of our bees were wasps that
ancestors of our bees were wasps that
ancestors of our bees were wasps that hunted in flowers so when they brought
hunted in flowers so when they brought
hunted in flowers so when they brought their prey insects home they would have
their prey insects home they would have
their prey insects home they would have been coated in protein-rich pollen and
been coated in protein-rich pollen and
been coated in protein-rich pollen and if there was a wise goddess of evolution
if there was a wise goddess of evolution
if there was a wise goddess of evolution athena let’s say she might have looked
athena let’s say she might have looked
athena let’s say she might have looked at this and thought my that pollen is
at this and thought my that pollen is
at this and thought my that pollen is super rich in amino acids and it’s so
super rich in amino acids and it’s so
super rich in amino acids and it’s so easy to catch and so eighty million
easy to catch and so eighty million
easy to catch and so eighty million years before ellen degeneres before
years before ellen degeneres before
years before ellen degeneres before natalie portman and others made it
natalie portman and others made it
natalie portman and others made it fashionable our bees became vegans
fashionable our bees became vegans
fashionable our bees became vegans but they didn’t stop there now the face
but they didn’t stop there now the face
but they didn’t stop there now the face of the bees in the face of the flowers
of the bees in the face of the flowers
of the bees in the face of the flowers were inextricably linked and you’ve got
were inextricably linked and you’ve got
were inextricably linked and you’ve got this boomerang effect going along and
this boomerang effect going along and
this boomerang effect going along and suddenly the bees started doing
suddenly the bees started doing
suddenly the bees started doing everything to help the flowers so the
everything to help the flowers so the
everything to help the flowers so the bees developed what’s called scope as
bees developed what’s called scope as
bees developed what’s called scope as big hairy back so they could carry more
big hairy back so they could carry more
big hairy back so they could carry more pollen and actually pollen baskets so
pollen and actually pollen baskets so
pollen and actually pollen baskets so they could carry even more they
they could carry even more they
they could carry even more they developed a communication system which
developed a communication system which
developed a communication system which is mind boggling if you think about the
is mind boggling if you think about the
is mind boggling if you think about the traffic going into a current airport and
traffic going into a current airport and
traffic going into a current airport and the way that air traffic control works
the way that air traffic control works
the way that air traffic control works now imagine doing that and a bee colony
now imagine doing that and a bee colony
now imagine doing that and a bee colony where you would have seen the famous
where you would have seen the famous
where you would have seen the famous waggle dancers where they tell the other
waggle dancers where they tell the other
waggle dancers where they tell the other bees where the flowers are but did you
bees where the flowers are but did you
bees where the flowers are but did you know that an average bee colony will
know that an average bee colony will
know that an average bee colony will visit two million flowers every day
visit two million flowers every day
visit two million flowers every day using this hugely efficient model of
using this hugely efficient model of
using this hugely efficient model of communication and consider this a single
communication and consider this a single
communication and consider this a single bee all day will only visit one species
bee all day will only visit one species
bee all day will only visit one species of flowers and why is that well if they
of flowers and why is that well if they
of flowers and why is that well if they turn up at a rose it’s no good than
turn up at a rose it’s no good than
turn up at a rose it’s no good than being covered in marigold pollen and so
being covered in marigold pollen and so
being covered in marigold pollen and so you can see through this that the bees
you can see through this that the bees
you can see through this that the bees are really behaving in a way that I call
are really behaving in a way that I call
are really behaving in a way that I call generative and what I mean by generative
generative and what I mean by generative
generative and what I mean by generative is not just generous or not just
is not just generous or not just
is not just generous or not just generating growth but they’re looking
generating growth but they’re looking
generating growth but they’re looking after future generations next year’s
after future generations next year’s
after future generations next year’s flowers are being looked after by these
flowers are being looked after by these
flowers are being looked after by these bees and those flowers are going to look
bees and those flowers are going to look
bees and those flowers are going to look after next year’s bees so that’s the
after next year’s bees so that’s the
after next year’s bees so that’s the generative model and back at that pie
generative model and back at that pie
generative model and back at that pie graph what the bees are doing is they’re
graph what the bees are doing is they’re
graph what the bees are doing is they’re growing the whole value of the pie and
growing the whole value of the pie and
growing the whole value of the pie and I’ll call this the generative model now
I’ll call this the generative model now
I’ll call this the generative model now that’s my theory and every time you see
that’s my theory and every time you see
that’s my theory and every time you see a business I see one of these two models
a business I see one of these two models
a business I see one of these two models I see some businesses behaving
I see some businesses behaving
I see some businesses behaving generatively developing what Michael
generatively developing what Michael
generatively developing what Michael Porter the business guru called shared
Porter the business guru called shared
Porter the business guru called shared value in that they’re working to
value in that they’re working to
value in that they’re working to maximize financial value but also social
maximize financial value but also social
maximize financial value but also social value in everything they do
value in everything they do
value in everything they do and they’re behaving generatively and
and they’re behaving generatively and
and they’re behaving generatively and you see many other businesses that
you see many other businesses that
you see many other businesses that behaving just like the wasps somebody
behaving just like the wasps somebody
behaving just like the wasps somebody else makes a big fat pie and they’re
else makes a big fat pie and they’re
else makes a big fat pie and they’re very cleverly working out an angle to
very cleverly working out an angle to
very cleverly working out an angle to take cuts so that’s the theory but no
take cuts so that’s the theory but no
take cuts so that’s the theory but no theory of human society could ever be
theory of human society could ever be
theory of human society could ever be all that interesting until we get down
all that interesting until we get down
all that interesting until we get down to a scandal name-calling and gossip so
to a scandal name-calling and gossip so
to a scandal name-calling and gossip so let’s talk about bankers why why is it
let’s talk about bankers why why is it
let’s talk about bankers why why is it that some industries banking for example
that some industries banking for example
that some industries banking for example arts
arts
arts so I’m popular in the public perception
so I’m popular in the public perception
so I’m popular in the public perception it’s not just recently but for hundreds
it’s not just recently but for hundreds
it’s not just recently but for hundreds thousands of years people doing what
thousands of years people doing what
thousands of years people doing what bankers do has been criticized and the
bankers do has been criticized and the
bankers do has been criticized and the criticism is along the lines that I’ve
criticism is along the lines that I’ve
criticism is along the lines that I’ve been describing people say well somebody
been describing people say well somebody
been describing people say well somebody else worked incredibly hard to save that
else worked incredibly hard to save that
else worked incredibly hard to save that money to grow that business and then
money to grow that business and then
money to grow that business and then bankers are just turning up and they’re
bankers are just turning up and they’re
bankers are just turning up and they’re taking her cards
taking her cards
taking her cards it looks unfair the pharmaceutical
it looks unfair the pharmaceutical
it looks unfair the pharmaceutical industry gets criticized a lot and most
industry gets criticized a lot and most
industry gets criticized a lot and most medicines in the world are discovered in
medicines in the world are discovered in
medicines in the world are discovered in universities in science parks but then
universities in science parks but then
universities in science parks but then the pharma companies snap up the Payson
the pharma companies snap up the Payson
the pharma companies snap up the Payson and then they’re criticized for
and then they’re criticized for
and then they’re criticized for exploiting those patients corporate
exploiting those patients corporate
exploiting those patients corporate lawyers tabloid journalists whenever you
lawyers tabloid journalists whenever you
lawyers tabloid journalists whenever you find an unpopular industry usually the
find an unpopular industry usually the
find an unpopular industry usually the accusation is that they’re just being a
accusation is that they’re just being a
accusation is that they’re just being a bit waspish so this raises some
bit waspish so this raises some
bit waspish so this raises some questions so one question is I work in a
questions so one question is I work in a
questions so one question is I work in a waspish industry now I say this with
waspish industry now I say this with
waspish industry now I say this with deference to the place where I am Cal
deference to the place where I am Cal
deference to the place where I am Cal States what do I do in a waspish
States what do I do in a waspish
States what do I do in a waspish industry do I adopt a hornet strategy do
industry do I adopt a hornet strategy do
industry do I adopt a hornet strategy do I do I become a super boss to compete
I do I become a super boss to compete
I do I become a super boss to compete with the other wasps do or could I
with the other wasps do or could I
with the other wasps do or could I actually take a bee line now another
actually take a bee line now another
actually take a bee line now another industry that had been hugely criticized
industry that had been hugely criticized
industry that had been hugely criticized over over many years and decades was the
over over many years and decades was the
over over many years and decades was the beauty industry but then along came and
beauty industry but then along came and
beauty industry but then along came and these from Gordon Roddick’s Body Shop
these from Gordon Roddick’s Body Shop
these from Gordon Roddick’s Body Shop and as many of you will know they
and as many of you will know they
and as many of you will know they brought a whole environmental
brought a whole environmental
brought a whole environmental sensibility they brought social
sensibility they brought social
sensibility they brought social campaigning and a wonderful spirit and a
campaigning and a wonderful spirit and a
campaigning and a wonderful spirit and a really different refreshing approach and
really different refreshing approach and
really different refreshing approach and much more of a generative approach as
much more of a generative approach as
much more of a generative approach as I’ll describe and there was one feature
I’ll describe and there was one feature
I’ll describe and there was one feature of that that I think is under-recognized
of that that I think is under-recognized
of that that I think is under-recognized that’s really important to understanding
that’s really important to understanding
that’s really important to understanding what really makes a generative business
what really makes a generative business
what really makes a generative business tick so I once asked Anita Roddick what
tick so I once asked Anita Roddick what
tick so I once asked Anita Roddick what her business model was and she told me
her business model was and she told me
her business model was and she told me we put the money into the product and
we put the money into the product and
we put the money into the product and not the packaging so not only were they
not the packaging so not only were they
not the packaging so not only were they not exploiting rainforests they’re not
not exploiting rainforests they’re not
not exploiting rainforests they’re not exploiting gender stereotypes they’re
exploiting gender stereotypes they’re
exploiting gender stereotypes they’re not exploiting animals but they weren’t
not exploiting animals but they weren’t
not exploiting animals but they weren’t exploiting their customers because when
exploiting their customers because when
exploiting their customers because when you go to a shop and you buy a beauty
you go to a shop and you buy a beauty
you go to a shop and you buy a beauty product you expect it to make you
product you expect it to make you
product you expect it to make you beautiful and you don’t expect most of
beautiful and you don’t expect most of
beautiful and you don’t expect most of the money to have gone on marketing and
the money to have gone on marketing and
the money to have gone on marketing and packaging and other things you want what
packaging and other things you want what
packaging and other things you want what you got from the body shop which is
you got from the body shop which is
you got from the body shop which is something that looked and felt and smelt
something that looked and felt and smelt
something that looked and felt and smelt and worked wonderfully for the money
and worked wonderfully for the money
and worked wonderfully for the money he’d paid for it because all the money
he’d paid for it because all the money
he’d paid for it because all the money had gone into that and that’s absolutely
had gone into that and that’s absolutely
had gone into that and that’s absolutely key thing about being a generative
key thing about being a generative
key thing about being a generative business is it’s not about
business is it’s not about
business is it’s not about sustainability departments is not about
sustainability departments is not about
sustainability departments is not about charity all of that stuff
charity all of that stuff
charity all of that stuff but you won’t be truly generative until
but you won’t be truly generative until
but you won’t be truly generative until you look at the core of what you do and
you look at the core of what you do and
you look at the core of what you do and you make that ethical and if that’s
you make that ethical and if that’s
you make that ethical and if that’s serving people everything else can flow
serving people everything else can flow
serving people everything else can flow from there so what if you work in an
from there so what if you work in an
from there so what if you work in an industry which perhaps is just because
industry which perhaps is just because
industry which perhaps is just because of what it does inclines to be
of what it does inclines to be
of what it does inclines to be generative like let’s say the pensions
generative like let’s say the pensions
generative like let’s say the pensions industry they’re looking after people’s
industry they’re looking after people’s
industry they’re looking after people’s long-term future there’s a company I
long-term future there’s a company I
long-term future there’s a company I know in Europe called legal and general
know in Europe called legal and general
know in Europe called legal and general and they are the biggest investor of
and they are the biggest investor of
and they are the biggest investor of that type in pension funds and they’re
that type in pension funds and they’re
that type in pension funds and they’re one of the ten biggest in the world and
one of the ten biggest in the world and
one of the ten biggest in the world and they sat down years ago and they talked
they sat down years ago and they talked
they sat down years ago and they talked about their purpose and they said what
about their purpose and they said what
about their purpose and they said what are we here to do and what they agreed
are we here to do and what they agreed
are we here to do and what they agreed is really simple we’re here to provide a
is really simple we’re here to provide a
is really simple we’re here to provide a better world to retire into that’s what
better world to retire into that’s what
better world to retire into that’s what people give us our care and money and
people give us our care and money and
people give us our care and money and then they can expect to have a good life
then they can expect to have a good life
then they can expect to have a good life at retirement so wouldn’t it make sense
at retirement so wouldn’t it make sense
at retirement so wouldn’t it make sense if the the billions that we invest those
if the the billions that we invest those
if the the billions that we invest those investments also created a world which
investments also created a world which
investments also created a world which was better to retire into and so they
was better to retire into and so they
was better to retire into and so they pursued just that and for instance they
pursued just that and for instance they
pursued just that and for instance they committed 15 billion to affordable
committed 15 billion to affordable
committed 15 billion to affordable housing affordable housing is a great
housing affordable housing is a great
housing affordable housing is a great long-term investment it’s very stable
long-term investment it’s very stable
long-term investment it’s very stable assets it’s very good financial
assets it’s very good financial
assets it’s very good financial investment it’s very good for the towns
investment it’s very good for the towns
investment it’s very good for the towns and the societies we live in that people
and the societies we live in that people
and the societies we live in that people have affordable housing and it makes a
have affordable housing and it makes a
have affordable housing and it makes a nicer world to retire into and on top of
nicer world to retire into and on top of
nicer world to retire into and on top of that they actually invested in urban
that they actually invested in urban
that they actually invested in urban regeneration and again urban
regeneration and again urban
regeneration and again urban regeneration makes a much nicer town to
regeneration makes a much nicer town to
regeneration makes a much nicer town to retire into and if you think about it
retire into and if you think about it
retire into and if you think about it cleverly it actually makes those houses
cleverly it actually makes those houses
cleverly it actually makes those houses all around the town that they’ve
all around the town that they’ve
all around the town that they’ve invested in worth more and this is how I
invested in worth more and this is how I
invested in worth more and this is how I think really excellent generative
think really excellent generative
think really excellent generative companies work is that rather like the
companies work is that rather like the
companies work is that rather like the bees they really fine-tune and fine-tune
bees they really fine-tune and fine-tune
bees they really fine-tune and fine-tune and look at it as a system to produce
and look at it as a system to produce
and look at it as a system to produce the maximum value the maximum financial
the maximum value the maximum financial
the maximum value the maximum financial value but also social value from what
value but also social value from what
value but also social value from what they do and that kind of system thinking
they do and that kind of system thinking
they do and that kind of system thinking I think it’s really easy to talk about
I think it’s really easy to talk about
I think it’s really easy to talk about this kind of theory when you talk about
this kind of theory when you talk about
this kind of theory when you talk about companies that are blooming and thriving
companies that are blooming and thriving
companies that are blooming and thriving you look at the googles of this world
you look at the googles of this world
you look at the googles of this world and you expect them to be generous you
and you expect them to be generous you
and you expect them to be generous you expectance have lovely workplaces and
expectance have lovely workplaces and
expectance have lovely workplaces and great social programs and so forth the
great social programs and so forth the
great social programs and so forth the Facebook’s and so forth but what if
Facebook’s and so forth but what if
Facebook’s and so forth but what if you’re a company that’s really
you’re a company that’s really
you’re a company that’s really struggling could this kind of generative
struggling could this kind of generative
struggling could this kind of generative approach really turn things around well
approach really turn things around well
approach really turn things around well I want to talk to you about McDonald’s
I want to talk to you about McDonald’s
I want to talk to you about McDonald’s now McDonald’s in this country has been
now McDonald’s in this country has been
now McDonald’s in this country has been having a really hard time a report last
having a really hard time a report last
having a really hard time a report last year in The Wall Street Journal said
year in The Wall Street Journal said
year in The Wall Street Journal said that for
that for
that for two-five u.s. Millennials have never
two-five u.s. Millennials have never
two-five u.s. Millennials have never even tasted a Big Mac and everyone
even tasted a Big Mac and everyone
even tasted a Big Mac and everyone tastes one and if you look at the
tastes one and if you look at the
tastes one and if you look at the criticize the criticism they’ve been
criticize the criticism they’ve been
criticize the criticism they’ve been getting you look at films like supersize
getting you look at films like supersize
getting you look at films like supersize me you know films like Food Inc you can
me you know films like Food Inc you can
me you know films like Food Inc you can sort of see why but it doesn’t have to
sort of see why but it doesn’t have to
sort of see why but it doesn’t have to be that way I want to talk to you about
be that way I want to talk to you about
be that way I want to talk to you about McDonald’s in the UK and I let me tell
McDonald’s in the UK and I let me tell
McDonald’s in the UK and I let me tell you it’s a whole different story so
you it’s a whole different story so
you it’s a whole different story so McDonald’s in the UK is recognized for
McDonald’s in the UK is recognized for
McDonald’s in the UK is recognized for investing in sustainable sourcing
investing in sustainable sourcing
investing in sustainable sourcing free-range eggs recycling they’ve won
free-range eggs recycling they’ve won
free-range eggs recycling they’ve won awards for this kind of thing are they
awards for this kind of thing are they
awards for this kind of thing are they partner with NGOs on reforestation
partner with NGOs on reforestation
partner with NGOs on reforestation they’ve won an award literally called
they’ve won an award literally called
they’ve won an award literally called best place to work and they have
best place to work and they have
best place to work and they have excellent staff practices and in fact in
excellent staff practices and in fact in
excellent staff practices and in fact in my country after the British government
my country after the British government
my country after the British government McDonald’s is the second biggest
McDonald’s is the second biggest
McDonald’s is the second biggest educator in terms of helping their staff
educator in terms of helping their staff
educator in terms of helping their staff get qualifications they put healthy
get qualifications they put healthy
get qualifications they put healthy items on their menu years and years ago
items on their menu years and years ago
items on their menu years and years ago McDonald’s salad that’s a thing and
McDonald’s salad that’s a thing and
McDonald’s salad that’s a thing and they’ve been really promoting them their
they’ve been really promoting them their
they’ve been really promoting them their cafes are you know attractive and modern
cafes are you know attractive and modern
cafes are you know attractive and modern and stylish and accessible and they’ve
and stylish and accessible and they’ve
and stylish and accessible and they’ve really got with digital so the question
really got with digital so the question
really got with digital so the question is how have they been doing well let me
is how have they been doing well let me
is how have they been doing well let me tell you the McDonald’s in the UK has
tell you the McDonald’s in the UK has
tell you the McDonald’s in the UK has enjoyed 41 consecutive quarters of
enjoyed 41 consecutive quarters of
enjoyed 41 consecutive quarters of growth are they perfect no they wouldn’t
growth are they perfect no they wouldn’t
growth are they perfect no they wouldn’t claim to be perfect but they have shown
claim to be perfect but they have shown
claim to be perfect but they have shown how if you take this generative approach
how if you take this generative approach
how if you take this generative approach to the heart of your business and you
to the heart of your business and you
to the heart of your business and you really move with the times and you’re
really move with the times and you’re
really move with the times and you’re moving with issues like sustainability
moving with issues like sustainability
moving with issues like sustainability and health you can actually make
and health you can actually make
and health you can actually make progress so what can all of us do well
progress so what can all of us do well
progress so what can all of us do well as citizens and consumers we’ve really
as citizens and consumers we’ve really
as citizens and consumers we’ve really got to help this and we’ve really got to
got to help this and we’ve really got to
got to help this and we’ve really got to demand this and it’s our voices and our
demand this and it’s our voices and our
demand this and it’s our voices and our pressure and our purchasing and things
pressure and our purchasing and things
pressure and our purchasing and things like that which have been enabling the
like that which have been enabling the
like that which have been enabling the good companies to really pursue this and
good companies to really pursue this and
good companies to really pursue this and to be more generative and also which
to be more generative and also which
to be more generative and also which punishes the companies that we choose
punishes the companies that we choose
punishes the companies that we choose not to buy from so we can all take a
not to buy from so we can all take a
not to buy from so we can all take a responsibility next time you walk into a
responsibility next time you walk into a
responsibility next time you walk into a store it’s so easy to buy a Fairtrade
store it’s so easy to buy a Fairtrade
store it’s so easy to buy a Fairtrade packet of coffee or in other ways reward
packet of coffee or in other ways reward
packet of coffee or in other ways reward these kind of generative models but some
these kind of generative models but some
these kind of generative models but some of you here will be either running
of you here will be either running
of you here will be either running businesses working in businesses
businesses working in businesses
businesses working in businesses studying MBAs and going to run
studying MBAs and going to run
studying MBAs and going to run businesses and you know what can we do
businesses and you know what can we do
businesses and you know what can we do that the business community and I think
that the business community and I think
that the business community and I think the first thing is unlike the wasps we
the first thing is unlike the wasps we
the first thing is unlike the wasps we just got to look beyond our next meal
just got to look beyond our next meal
just got to look beyond our next meal and we got to look beyond the next court
and we got to look beyond the next court
and we got to look beyond the next court as results and it just starts with a
as results and it just starts with a
as results and it just starts with a really simple step which is a
really simple step which is a
really simple step which is a willingness to evolve and if you’re
willingness to evolve and if you’re
willingness to evolve and if you’re willing to evolve all this other
willing to evolve all this other
willing to evolve all this other wonderful stuff can happen and the
wonderful stuff can happen and the
wonderful stuff can happen and the direction of that evolution really what
direction of that evolution really what
direction of that evolution really what the bees developed was a model which was
the bees developed was a model which was
the bees developed was a model which was flower friendly business has to develop
flower friendly business has to develop
flower friendly business has to develop a model which is human friendly such a
a model which is human friendly such a
a model which is human friendly such a simple step take care of your people
simple step take care of your people
simple step take care of your people take care of your customers take care of
take care of your customers take care of
take care of your customers take care of your communities but beyond that look
your communities but beyond that look
your communities but beyond that look those really big human needs things
those really big human needs things
those really big human needs things worth solving what do we need in the
worth solving what do we need in the
worth solving what do we need in the world we need financial services
world we need financial services
world we need financial services companies that are growing economic
companies that are growing economic
companies that are growing economic security we need food companies that are
security we need food companies that are
security we need food companies that are addressing issues like gut health and
addressing issues like gut health and
addressing issues like gut health and immunity we need health that we need
immunity we need health that we need
immunity we need health that we need sports companies the making exercise
sports companies the making exercise
sports companies the making exercise accessible to everybody we need media
accessible to everybody we need media
accessible to everybody we need media companies that are not spreading fear
companies that are not spreading fear
companies that are not spreading fear and distrust for actually enlightening
and distrust for actually enlightening
and distrust for actually enlightening and empowering and we need technology
and empowering and we need technology
and empowering and we need technology companies also that are empowering and
companies also that are empowering and
companies also that are empowering and not overwhelming and distracting really
not overwhelming and distracting really
not overwhelming and distracting really sustaining life and I mentioned all
sustaining life and I mentioned all
sustaining life and I mentioned all those examples because I know companies
those examples because I know companies
those examples because I know companies that are doing each one of those things
that are doing each one of those things
that are doing each one of those things as their model and business is really
as their model and business is really
as their model and business is really starting to move in this direction and
starting to move in this direction and
starting to move in this direction and so I think we can start to look forward
so I think we can start to look forward
so I think we can start to look forward to a time when I was first going to the
to a time when I was first going to the
to a time when I was first going to the workplace I think myself and most of my
workplace I think myself and most of my
workplace I think myself and most of my peers would look at business and we sort
peers would look at business and we sort
peers would look at business and we sort of thought it was a bit waspish you know
of thought it was a bit waspish you know
of thought it was a bit waspish you know it’s selfish it’s looking after its own
it’s selfish it’s looking after its own
it’s selfish it’s looking after its own interests and I think this now starting
interests and I think this now starting
interests and I think this now starting to appreciate just what a big role
to appreciate just what a big role
to appreciate just what a big role business can play business after all
business can play business after all
business can play business after all with all its be like industry its
with all its be like industry its
with all its be like industry its momentum its resources its capsule its
momentum its resources its capsule its
momentum its resources its capsule its innovation business can start to help us
innovation business can start to help us
innovation business can start to help us build a better world and wouldn’t that
build a better world and wouldn’t that
build a better world and wouldn’t that be the bee’s knees thank you
”
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