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Unlocking innovation | Cassandra (Casey) Howard | TEDxBozeman


I believe everyone here has the desire

I believe everyone here has the desire and capacity to change the world for the

and capacity to change the world for the

and capacity to change the world for the better

better

better innovation is one way to create positive

innovation is one way to create positive

innovation is one way to create positive impact in our community and beyond I’ve

impact in our community and beyond I’ve

impact in our community and beyond I’ve had the privilege to study innovation

had the privilege to study innovation

had the privilege to study innovation through a number of different lenses and

through a number of different lenses and

through a number of different lenses and have identified some keys to successful

have identified some keys to successful

have identified some keys to successful innovation I’ll share my insights with

innovation I’ll share my insights with

innovation I’ll share my insights with you today and I’ll begin by laying some

you today and I’ll begin by laying some

you today and I’ll begin by laying some groundwork and defining innovation

groundwork and defining innovation

groundwork and defining innovation innovation as a word is used so much

innovation as a word is used so much

innovation as a word is used so much that it’s nearly lost its meaning but if

that it’s nearly lost its meaning but if

that it’s nearly lost its meaning but if you try to think of a good definition it

you try to think of a good definition it

you try to think of a good definition it can be surprisingly challenging a

can be surprisingly challenging a

can be surprisingly challenging a recently published paper titled the

recently published paper titled the

recently published paper titled the dynamics on expanding spaces proposes

dynamics on expanding spaces proposes

dynamics on expanding spaces proposes the definition I really like they begin

the definition I really like they begin

the definition I really like they begin by introducing the idea of a novelty and

by introducing the idea of a novelty and

by introducing the idea of a novelty and then they relate it to an innovation

then they relate it to an innovation

then they relate it to an innovation with the following description a novelty

with the following description a novelty

with the following description a novelty is something that’s new only for us or a

is something that’s new only for us or a

is something that’s new only for us or a few other people whereas an innovation

few other people whereas an innovation

few other people whereas an innovation is something that’s brand new and

is something that’s brand new and

is something that’s brand new and changes a paradigm or the habits of an

changes a paradigm or the habits of an

changes a paradigm or the habits of an entire population the paper goes on to

entire population the paper goes on to

entire population the paper goes on to just explore how we can mathematically

just explore how we can mathematically

just explore how we can mathematically model novelties and innovations and with

model novelties and innovations and with

model novelties and innovations and with that they introduce the idea of the

that they introduce the idea of the

that they introduce the idea of the adjacent possible and its role in

adjacent possible and its role in

adjacent possible and its role in forming something new the adjacent

forming something new the adjacent

forming something new the adjacent possible is that undiscovered area

possible is that undiscovered area

possible is that undiscovered area that’s right next to only once removed

that’s right next to only once removed

that’s right next to only once removed from what already exists the adjacent

from what already exists the adjacent

from what already exists the adjacent possible just around the bend

possible just around the bend

possible just around the bend is the fertile ground in which

is the fertile ground in which

is the fertile ground in which innovation takes root let’s take a look

innovation takes root let’s take a look

innovation takes root let’s take a look at the four keys I found that can help

at the four keys I found that can help

at the four keys I found that can help us access it the first key is the

us access it the first key is the

us access it the first key is the identification and understanding of an

identification and understanding of an

identification and understanding of an unmet need I believe this is a

unmet need I believe this is a

unmet need I believe this is a fundamental piece of innovation that is

fundamental piece of innovation that is

fundamental piece of innovation that is commonly missed when you think of new

commonly missed when you think of new

commonly missed when you think of new advancements usually you think of

advancements usually you think of

advancements usually you think of creative solutions and while solutions

creative solutions and while solutions

creative solutions and while solutions are a critical piece of the puzzle

are a critical piece of the puzzle

are a critical piece of the puzzle oftentimes people develop these

oftentimes people develop these

oftentimes people develop these solutions before they really understand

solutions before they really understand

solutions before they really understand what problem they’re solving I refer to

what problem they’re solving I refer to

what problem they’re solving I refer to these as solutions looking for a need

these as solutions looking for a need

these as solutions looking for a need and they usually fall short in there

and they usually fall short in there

and they usually fall short in there potential to be truly innovative these

potential to be truly innovative these

potential to be truly innovative these are usually the nice-to-haves

are usually the nice-to-haves

are usually the nice-to-haves or the novelties however if a solution

or the novelties however if a solution

or the novelties however if a solution solves a fundamental problem for a group

solves a fundamental problem for a group

solves a fundamental problem for a group of people it will profoundly affect

of people it will profoundly affect

of people it will profoundly affect their lives

their lives

their lives I consider this in innovation in 2012 I

I consider this in innovation in 2012 I

I consider this in innovation in 2012 I spent a year in the West of Ireland

spent a year in the West of Ireland

spent a year in the West of Ireland completing a bio innovate fellowship a

completing a bio innovate fellowship a

completing a bio innovate fellowship a primary component of this fellowship

primary component of this fellowship

primary component of this fellowship centered around clinical observations

centered around clinical observations

centered around clinical observations and the identification of the right

and the identification of the right

and the identification of the right unmet need that could be solved with a

unmet need that could be solved with a

unmet need that could be solved with a commercially viable medical device our

commercially viable medical device our

commercially viable medical device our team made up of a medical doctor a

team made up of a medical doctor a

team made up of a medical doctor a market access specialist and a fellow

market access specialist and a fellow

market access specialist and a fellow engineer spent months shadowing surgeons

engineer spent months shadowing surgeons

engineer spent months shadowing surgeons speaking to patients and talking to

speaking to patients and talking to

speaking to patients and talking to pretty much anyone who would engage with

pretty much anyone who would engage with

pretty much anyone who would engage with us about what issues needed to be

us about what issues needed to be

us about what issues needed to be resolved in order to improve patient

resolved in order to improve patient

resolved in order to improve patient care

care

care while this was my most intimate

while this was my most intimate

while this was my most intimate experience with unmet needs they’ve

experience with unmet needs they’ve

experience with unmet needs they’ve continued to crop up through virtually

continued to crop up through virtually

continued to crop up through virtually all of my learnings in innovation since

all of my learnings in innovation since

all of my learnings in innovation since then in 2011 when I was in South Africa

then in 2011 when I was in South Africa

then in 2011 when I was in South Africa in a rural clinic I saw a room filled

in a rural clinic I saw a room filled

in a rural clinic I saw a room filled with incubators and other hand-me-down

with incubators and other hand-me-down

with incubators and other hand-me-down medical equipment and they were just

medical equipment and they were just

medical equipment and they were just sitting there idle collecting dust

sitting there idle collecting dust

sitting there idle collecting dust various institutions and organizations

various institutions and organizations

various institutions and organizations had brought the technology to help sick

had brought the technology to help sick

had brought the technology to help sick infants but unfortunately the

infants but unfortunately the

infants but unfortunately the complexities and maintenance

complexities and maintenance

complexities and maintenance requirements often rendered these

requirements often rendered these

requirements often rendered these machines useless in this setting rather

machines useless in this setting rather

machines useless in this setting rather a much better cheaper solution had been

a much better cheaper solution had been

a much better cheaper solution had been adopted called kangaroo mother care if a

adopted called kangaroo mother care if a

adopted called kangaroo mother care if a mother keeps an infant close to her

mother keeps an infant close to her

mother keeps an infant close to her chest with skin-to-skin contact the

chest with skin-to-skin contact the

chest with skin-to-skin contact the baby’s heart rate and temperature are

baby’s heart rate and temperature are

baby’s heart rate and temperature are naturally regulated kangaroo mother care

naturally regulated kangaroo mother care

naturally regulated kangaroo mother care proved to be a much more sustainable

proved to be a much more sustainable

proved to be a much more sustainable solution that was well suited to the

solution that was well suited to the

solution that was well suited to the rural areas of sub-saharan Africa so if

rural areas of sub-saharan Africa so if

rural areas of sub-saharan Africa so if you don’t have a strong understanding of

you don’t have a strong understanding of

you don’t have a strong understanding of the problem you’re solving you may end

the problem you’re solving you may end

the problem you’re solving you may end up solving the wrong problem or

up solving the wrong problem or

up solving the wrong problem or developing something that is not useful

developing something that is not useful

developing something that is not useful to that population and for that reason

to that population and for that reason

to that population and for that reason the unmet need should always serve as

the unmet need should always serve as

the unmet need should always serve as your North Star in the innovation

your North Star in the innovation

your North Star in the innovation process the second key I refer to as

process the second key I refer to as

process the second key I refer to as cross-pollination

cross-pollination

cross-pollination cross-pollination is the exchange of

cross-pollination is the exchange of

cross-pollination is the exchange of ideas across disciplines specialties and

ideas across disciplines specialties and

ideas across disciplines specialties and geographies if you take a group of

geographies if you take a group of

geographies if you take a group of diverse people and you present them with

diverse people and you present them with

diverse people and you present them with an unmet need and ask them to generate

an unmet need and ask them to generate

an unmet need and ask them to generate solutions you can begin to see the magic

solutions you can begin to see the magic

solutions you can begin to see the magic of innovation sparking this environment

of innovation sparking this environment

of innovation sparking this environment creates unlikely collisions of ideas and

creates unlikely collisions of ideas and

creates unlikely collisions of ideas and is a great model for cross-pollination

is a great model for cross-pollination

is a great model for cross-pollination when I was finished in Ireland I landed

when I was finished in Ireland I landed

when I was finished in Ireland I landed in Silicon Valley at singularity

in Silicon Valley at singularity

in Silicon Valley at singularity University for those who are unfamiliar

University for those who are unfamiliar

University for those who are unfamiliar singularity university is an educational

singularity university is an educational

singularity university is an educational institution that hosts a summer program

institution that hosts a summer program

institution that hosts a summer program where they challenge participants to

where they challenge participants to

where they challenge participants to leverage technology and develop

leverage technology and develop

leverage technology and develop solutions that positively impact a

solutions that positively impact a

solutions that positively impact a billion people in the next 10 years

billion people in the next 10 years

billion people in the next 10 years lofty goal anyway so myself and 79

lofty goal anyway so myself and 79

lofty goal anyway so myself and 79 others from 30 different countries

others from 30 different countries

others from 30 different countries United to learn about cutting-edge

United to learn about cutting-edge

United to learn about cutting-edge technologies and then to work across

technologies and then to work across

technologies and then to work across language barriers to take on global

language barriers to take on global

language barriers to take on global grand challenges like poverty health and

grand challenges like poverty health and

grand challenges like poverty health and security singularity University led to

security singularity University led to

security singularity University led to some of the most interesting

some of the most interesting

some of the most interesting conversations I’ve ever had but not only

conversations I’ve ever had but not only

conversations I’ve ever had but not only does it spawn interesting conversations

does it spawn interesting conversations

does it spawn interesting conversations it also leads to creative solutions to

it also leads to creative solutions to

it also leads to creative solutions to unmet needs multiple companies have

unmet needs multiple companies have

unmet needs multiple companies have grown out of singularity with

grown out of singularity with

grown out of singularity with international teams taking intriguing

international teams taking intriguing

international teams taking intriguing approaches to solve big problems like

approaches to solve big problems like

approaches to solve big problems like using 3d printing in space to facilitate

using 3d printing in space to facilitate

using 3d printing in space to facilitate maintenance on the International Space

maintenance on the International Space

maintenance on the International Space Station or another international team

Station or another international team

Station or another international team that’s developing technology that looks

that’s developing technology that looks

that’s developing technology that looks at micro RNA for early cancer

at micro RNA for early cancer

at micro RNA for early cancer diagnostics singularity University

diagnostics singularity University

diagnostics singularity University provided a host of opportunities for

provided a host of opportunities for

provided a host of opportunities for cross-pollination but we have to

cross-pollination but we have to

cross-pollination but we have to remember those opportunities are

remember those opportunities are

remember those opportunities are everywhere around us what take TEDx

everywhere around us what take TEDx

everywhere around us what take TEDx Bozeman for example what ideas might be

Bozeman for example what ideas might be

Bozeman for example what ideas might be shared between us today the third key is

shared between us today the third key is

shared between us today the third key is an understanding of the trajectory of

an understanding of the trajectory of

an understanding of the trajectory of technological advancement

technological advancement

technological advancement this key is instrumental for any

this key is instrumental for any

this key is instrumental for any innovation involving technology Moore’s

innovation involving technology Moore’s

innovation involving technology Moore’s law states that the number of

law states that the number of

law states that the number of transistors per square inch on an

transistors per square inch on an

transistors per square inch on an integrated circuit doubles every two

integrated circuit doubles every two

integrated circuit doubles every two years since their invention that means

years since their invention that means

years since their invention that means we’re advancing at an exponential rather

we’re advancing at an exponential rather

we’re advancing at an exponential rather than linear rate in practice that can be

than linear rate in practice that can be

than linear rate in practice that can be seen in the fact that the amount of

seen in the fact that the amount of

seen in the fact that the amount of computing power in your cell phone is

computing power in your cell phone is

computing power in your cell phone is comparable to what existed in the

comparable to what existed in the

comparable to what existed in the supercomputers of the 80s so when you’re

supercomputers of the 80s so when you’re

supercomputers of the 80s so when you’re coming up with your next technological

coming up with your next technological

coming up with your next technological advancements it’s critical that you

advancements it’s critical that you

advancements it’s critical that you think of what is happening with this

think of what is happening with this

think of what is happening with this trajectory and find just the right

trajectory and find just the right

trajectory and find just the right inflection point if you think of it like

inflection point if you think of it like

inflection point if you think of it like surfing for the timing in which you

surfing for the timing in which you

surfing for the timing in which you stand on the wave is crucial to your

stand on the wave is crucial to your

stand on the wave is crucial to your success or if you paddle too slow or too

success or if you paddle too slow or too

success or if you paddle too slow or too fast or stand up too early or too late

fast or stand up too early or too late

fast or stand up too early or too late you won’t catch the wave but the tricky

you won’t catch the wave but the tricky

you won’t catch the wave but the tricky part here is we’re on an exponential

part here is we’re on an exponential

part here is we’re on an exponential timescale so things are advancing so

timescale so things are advancing so

timescale so things are advancing so fast that you can easily miss the wave

fast that you can easily miss the wave

fast that you can easily miss the wave and be leapfrogged by a new better

and be leapfrogged by a new better

and be leapfrogged by a new better technology before you’re even bet done

technology before you’re even bet done

technology before you’re even bet done with development it’s imperative to

with development it’s imperative to

with development it’s imperative to innovation then that you understand the

innovation then that you understand the

innovation then that you understand the market and technology trends as well as

market and technology trends as well as

market and technology trends as well as this trajectory of technology to ensure

this trajectory of technology to ensure

this trajectory of technology to ensure that the solutions you develop are

that the solutions you develop are

that the solutions you develop are relevant useful and accept it so you’ve

relevant useful and accept it so you’ve

relevant useful and accept it so you’ve made it to the last key and

made it to the last key and

made it to the last key and unfortunately a lot of times this is

unfortunately a lot of times this is

unfortunately a lot of times this is where innovation goes to the Graveyard

where innovation goes to the Graveyard

where innovation goes to the Graveyard at this point if you’ve adopted all my

at this point if you’ve adopted all my

at this point if you’ve adopted all my earlier keys you have a brilliant idea

earlier keys you have a brilliant idea

earlier keys you have a brilliant idea generated to solve an unmet need paired

generated to solve an unmet need paired

generated to solve an unmet need paired with a group of great diverse minds and

with a group of great diverse minds and

with a group of great diverse minds and an understanding of the technology that

an understanding of the technology that

an understanding of the technology that could be leveraged but that idea does

could be leveraged but that idea does

could be leveraged but that idea does not make an impact or become an

not make an impact or become an

not make an impact or become an innovation until it has been implemented

innovation until it has been implemented

innovation until it has been implemented sure there’s plenty of reasons not to

sure there’s plenty of reasons not to

sure there’s plenty of reasons not to follow through on an idea maybe it’s a

follow through on an idea maybe it’s a

follow through on an idea maybe it’s a fear of failure a lack of resources or a

fear of failure a lack of resources or a

fear of failure a lack of resources or a number of other self-imposed hurdles

number of other self-imposed hurdles

number of other self-imposed hurdles but those can all be overcome it is the

but those can all be overcome it is the

but those can all be overcome it is the responsibility of the innovator to bring

responsibility of the innovator to bring

responsibility of the innovator to bring that idea into practice and that’s why

that idea into practice and that’s why

that idea into practice and that’s why action is the last key so you’ve heard

action is the last key so you’ve heard

action is the last key so you’ve heard the four keys and really all that’s left

the four keys and really all that’s left

the four keys and really all that’s left to unlocking innovation is for you to

to unlocking innovation is for you to

to unlocking innovation is for you to ask yourself what is it that inspires me

ask yourself what is it that inspires me

ask yourself what is it that inspires me to impact now go act on that inspiration

to impact now go act on that inspiration

to impact now go act on that inspiration and elevate the world around you thank

and elevate the world around you thank

and elevate the world around you thank you

you

you [Applause]

”

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