I want to invite you to imagine a
story with me a story of a
boy who was born some time ago in
periphery of rio de janeiro on a street without
paving the way the sewage runs
open on a street where crime
It reached the highest levels of the river
January in a region of rio de janeiro
called the Fluminense most of
you may have heard of this
boy grows private that many of the
things that people with more possession have
access to this boy grows up studying in
public school this boy grows up seeing
the parents’ difficulty at the end of each
month to pay the bills
living from postponing debts to
to survive
finding a way to tell if
many and many Brazilians and
many, many Brazilian
and this boy some time later
some decades later it is formed in
harvard is a successful executive is a
successful businessman owner partner the
investor of 13 companies
I would like you to imagine without me
the following is the probability that
this story is true
very well who thinks this happens to
Everytime he raises his hand to me for
favor in the audience
nobody thinks it happens all the time
who thinks this happens to somebody?
Raise your hand to me in the
audience please who do you think this
happens rarely
Raise your hand to me, please.
thinks this is practically impossible
Raise your hand to me, please.
I’m here to tell you about the
who moves change the boy’s story
I’ve told you is my
own history
I was born on the outskirts of rio de janeiro
in May 1972 he lives most of the
my life in pretty good condition
difficult
I studied my whole life in school.
public and at a certain point in my life
I understood that it was time to make a
turning
and this story that I want to tell
How did you do that?
change
first of all I really wanted to
I remember when I was little when I was
when I went to college and my
father always told me the following the only
The way you improve in life is
studying, study hard that everything is going to work
Right, and I’m leaving public school via
my friends without making preparatory course
capital
they also wanted to pass the entrance exam
but I’m sure none of them
I wanted more than I did because while I
I was studying in public school in
jacarezinho a little town of
interior of the state of parana where I
lived
they sent me the
that they had finished
study and this was my input to
able to study and to achieve
get where I wanted to go in the
I only had one
opportunity I could make a single
in a single public school
that means I wanted to
I had a plan I knew that for
winning in life had to remain unique and
exclusively what my father had
I knew I just had to study.
a lot and work hard and I did all
the choices in my life toward
make it happen to arrive
where I wanted to go that was to find
the way out of that situation in
that I was and this is why I
I repeat so much and so often
be born with difficulty whatever it may be
it is not destiny it is circumstance and it is
find ways to get out
as long as you have a plan and I had
and limited in other words
I had attitude, it’s no use, you.
It’s no use, it’s no use, you have one.
plan if you do not make it
Tuesday if you do not dare leave your area
comfort so you can get
to where you want that boy
who was born on the outskirts of the
January studied his whole life in school
when it reached the 40th anniversary of
age
effectively won in life
I had a nice job, I was a director.
superintendent of the sebrae at 40 years old I
had a bell salary had a car with
driver
I had a desk. I had 250 people.
who worked with me and I had not
none of my needs that do not
was being served but at the same time
A time has come for my life.
around that time when I
I felt like this little animal that is in the
screen back is must have heard in the
story of the frog that is played in a
hot water pot the water goes
heating up and it feels comfortable
until the water becomes too hot
so that it stays there in
At that moment I decided it was time to
leave the job I was in
working because I felt a
very great restlessness I did not know of
where this uneasiness came I felt that
needed to make something of the
My life and I accepted an offer to
be the company’s CEO
financial sector as you know
financial sector companies pay
absolutely huge salaries and 40 days
after I accepted the offer to be
CEO of this company
I quit and I turn the Brazilian who
gave up the employment of 900 thousand reais
to undertake
after leaving that bad situation I
I can get to the job of my
dreams I can have a beautiful salary I
I can reach the goal I had
that was after all won in life
and I decide to quit my job
who pays me almost one million reais per
year and at that time I was nothing more
that a young man of 40 years for the first
once unemployed
In my life I wondered what
Did it happen?
Why did I come to this?
situation resigning from employment
anyone asked god when
I told the beginning of the story that today
I have company in three companies of
Today I’m a speaker today.
executive long’m no longer
people often say that it pulls
what a brave decision that happened
four years ago to resign from the
job at la jacarezinho in the city in
that I lived in my adolescence
there is a saying that
people only see the drips I drink and
do not see the tumbles I take
When I tell this story today, I
your present chapter
people do not know what happened
after that side of that decision
to quit one million jobs
of real and become entrepreneur
absolute 0 again
I spent the most terrible six months
of my life in that moment because I
I resigned more or less in July
2013
and at that moment my poor father with 84
I almost got mad because I could not
to understand what I had in my head how it is
that someone who has achieved everything in life
coming from zero coming from absolutely
precarious decides to take such a decision
to resign from wanting to turn
entrepreneur 40 years and until that
moment I was not sure either
what I was doing did not
was very clear about the choices
What were you doing, you only knew that I
I needed to change something in my
and this happens for a very long time.
clear
I told you that very young I
I decided that I would change my life.
I decided that I would win in life and
winning in life for me means a
only thing the money I would say mine
success based on the amount of
money I had on my account
bank and by the time I got
more money in my bank account is
exactly the same moment as me
I feel more unhappy and that is why I
I resigned but between the act of taking the
resignation and what to do
happened during those four years and I
I spent six very difficult months
December 2013 in the middle of all this
confusion I decided to disappear from everything I
I decided to take a flight and I could take this
flight but this is relevant did not need
catch a flight to do it but I
I decided to take a flight and I decided to go to
nepal and there in Nepal I find out what
missing for me that was missing for
me along the way.
20 years in which I became an executive of
success in which I became an executive
with a salary of 1 million reais
by the way the purpose is the reason
which one of us does what he does
If I ask you now what ?
because you do what you do for
that you get out of bed every day of
the sad morning of this question that the
Most people respond by saying that
get out of bed every single morning
and exclusively to work changing
time for money because they need a
salary at the end of the
this is one of the saddest things that
a human being can do with one’s own
life because purpose is what moves the
mankind purpose is what moves the
purpose people is what puts
sparkle in people’s eyes
the other day I was talking to a group of
sellers in curitiba that sells a
jewelry and I ask why they leave the
bed in the morning their response was to
The next we get out of bed to sell.
jewels
I wanted everything I wanted in that
moment she has a campaign of those
very big that you tighten and make a
clanging noise rings a siren foot
because the answer is also wrong
Think about me because a woman bought
a jewel whatever it is
a woman with a jewel to be more
more beautiful happy because most desired
a man bought a man a jewel
bought a jewel to make the woman who
he loves happier thus a
jewelery seller have a purpose
much bigger in what you do and I wanted to
have purpose in what I did
the purpose is what is on this slide and it is
That’s why today I do what I
I do
last week I had an event with more than
or less 500 young people giving a lecture
similar to the one I ‘m doing
at this time
5 the next day I received this message
organization of the event
I am very clear to this day.
respect that what I was born to
to do is to spread messages that
help people when this happens.
I happen to feel like I’m walking.
to build what I call
delegate
but for this to happen to us
You need to do what I call disconnecting.
the autopilot
several speakers this afternoon
talked about our accelerated state
depending on the moment we live in
world due to acceleration
technology in the light of everything that
and I wanted to make an invitation to
You listen for 10 seconds with attention.
Silence troubles you know why why
we rarely hear the sound of the
silence and the only way we enter
in contact with what is most
relevant
we have in terms of mission in life is
giving us opportunities in these moments of
stop to think about that
what we want and what we need
what makes us human
ultimately it is what I
I call conscious choices
the problem of living in a permanent state
automatic pilot is that we do not
we make conscious choices we are
a kind of zeca syndrome
pagodinho have already heard
let life take me life take me
I’m going to live one day after another without
stop to think and ask what the
my role because I’m here I
I spent 20 years of my life.
professional doing this by running behind
of money until a day comes when
high mountain in Nepal in Himalayas
I came across the following reasoning
has a fifteen- year-old son Lucas who
season had 12
at that time it was never mad
to play with toys those toys
many of you have heard
never talk when he does not play today
but he is 15 years old but until today
he has kept his legos when
You open the door of Lucca’s closet in
I’m lego of everything that’s the way you can
imagine inside
The sad part of this is that it fills
that lego lucca’s closet that is
something that never in his life he asked me
to do in that crazy search
by the success that for me was only
money
I threw away a lot
the only thing that until today in some
moment of life from Lucca he has me
charged and even if I get all the
World money I buy this time
back that’s why we need to
Will you stop and think about stopping?
to look at one’s life and stop
to think about the choices that we are
doing because when we look at
the choices we make behind
purpose
in our lives we walk to
stride in the direction of doing what
I call building a legacy to people.
think it ‘s cool
has to do with greatness has nothing to do with
greatness of what is done out there with
the construction of a theater of a bridge
whatever it is
legacy is the possibility that we have
every day to make a difference in the
life of a legacy is the difference that
we do at every moment in the lives of
people around us
on leaving that door today at the end
of this event if the 15 minutes I spent
with you to leave something that is
I know I’m walking in the
direction of the construction of my legacy and
To conclude, I want to
add one more thing
in that equation as to what moves the
change
we say that what moves change is
will strategy and attitude but
especially what drives change
is to have a bigger reason than me
When I look at myself, I just
give me the chance to change what I want
that is because the change of truth
happens when we look at each other
and this is it we go back in that story
from the beginning and if I ask you
imagine a story that has you
as main characters and ask
if it is possible to change anything
I’m sure you’ll understand
that is because change only depends on
find a why that is greater than
that we
[Applause]
”
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