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The social awakening of shareholder value | Anna Bray | TEDxTauntonSchool


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in recent years there has been a much

in recent years there has been a much greater demand for businesses to behave

greater demand for businesses to behave

greater demand for businesses to behave in a socially responsible manner a

in a socially responsible manner a

in a socially responsible manner a concept of capitalism is shifting it had

concept of capitalism is shifting it had

concept of capitalism is shifting it had seemed that businesses must decide

seemed that businesses must decide

seemed that businesses must decide whether to prioritize on profits or

whether to prioritize on profits or

whether to prioritize on profits or principles this does not have to be the

principles this does not have to be the

principles this does not have to be the case socially responsible business

case socially responsible business

case socially responsible business behavior can generate value not only for

behavior can generate value not only for

behavior can generate value not only for the stakeholders of a business but also

the stakeholders of a business but also

the stakeholders of a business but also for those primarily concerned with

for those primarily concerned with

for those primarily concerned with financial gains the shareholders to

financial gains the shareholders to

financial gains the shareholders to understand this it is important to

understand this it is important to

understand this it is important to consider why shareholders invest in

consider why shareholders invest in

consider why shareholders invest in firms and how this relates to

firms and how this relates to

firms and how this relates to shareholder value there are two key

shareholder value there are two key

shareholder value there are two key reasons why shareholders invest and

reasons why shareholders invest and

reasons why shareholders invest and funds firstly to reap payments in the

funds firstly to reap payments in the

funds firstly to reap payments in the form of dividends and secondly in the

form of dividends and secondly in the

form of dividends and secondly in the hope of a capital increase that is an

hope of a capital increase that is an

hope of a capital increase that is an increase in the price of the shares

increase in the price of the shares

increase in the price of the shares meaning that when the shareholders sell

meaning that when the shareholders sell

meaning that when the shareholders sell their shares a profit of margin will be

their shares a profit of margin will be

their shares a profit of margin will be achieved as this price which they sold

achieved as this price which they sold

achieved as this price which they sold it for is greater than that to which

it for is greater than that to which

it for is greater than that to which they purchased it for so what is

they purchased it for so what is

they purchased it for so what is shareholder value the simplest way to

shareholder value the simplest way to

shareholder value the simplest way to answer this is to look at how

answer this is to look at how

answer this is to look at how shareholder value is generated if a

shareholder value is generated if a

shareholder value is generated if a company’s market value increases then

company’s market value increases then

company’s market value increases then shareholder value is created even more

shareholder value is created even more

shareholder value is created even more so if a long-term sustainable capital

so if a long-term sustainable capital

so if a long-term sustainable capital increase is generated the key point here

increase is generated the key point here

increase is generated the key point here is that this is that shareholder value

is that this is that shareholder value

is that this is that shareholder value is predominantly dependent on a

is predominantly dependent on a

is predominantly dependent on a company’s share price which in turn is

company’s share price which in turn is

company’s share price which in turn is primarily a reflection of a company’s

primarily a reflection of a company’s

primarily a reflection of a company’s future cash flows subsequently to create

future cash flows subsequently to create

future cash flows subsequently to create shareholder value a company must ensure

shareholder value a company must ensure

shareholder value a company must ensure that the investors perception of the

that the investors perception of the

that the investors perception of the future cash flows is a positive one

future cash flows is a positive one

future cash flows is a positive one requiring firms to adopt a long-term

requiring firms to adopt a long-term

requiring firms to adopt a long-term focus for their companies it is here

focus for their companies it is here

focus for their companies it is here where shareholder value can be generated

where shareholder value can be generated

where shareholder value can be generated and social responsibility can play a

and social responsibility can play a

and social responsibility can play a role there are various ways of

role there are various ways of

role there are various ways of increasing shareholder value to satisfy

increasing shareholder value to satisfy

increasing shareholder value to satisfy the financial demands of share

the financial demands of share

the financial demands of share holder’s however the approach of

holder’s however the approach of

holder’s however the approach of employing social responsibility as a

employing social responsibility as a

employing social responsibility as a means of doing this is certainly

means of doing this is certainly

means of doing this is certainly favorable not only does this produce

favorable not only does this produce

favorable not only does this produce quantitative financial returns but such

quantitative financial returns but such

quantitative financial returns but such an approach also complies with high

an approach also complies with high

an approach also complies with high moral standards and responsible company

moral standards and responsible company

moral standards and responsible company values to incorporate this approach

values to incorporate this approach

values to incorporate this approach investors look to integrate

investors look to integrate

investors look to integrate environmental social and governance

environmental social and governance

environmental social and governance issues known as ESG measures this means

issues known as ESG measures this means

issues known as ESG measures this means that companies involved in sustainable

that companies involved in sustainable

that companies involved in sustainable stock indices practice corporate social

stock indices practice corporate social

stock indices practice corporate social responsibility in one of these areas the

responsibility in one of these areas the

responsibility in one of these areas the benefits invent in investing one of

benefits invent in investing one of

benefits invent in investing one of these companies is quite clear a recent

these companies is quite clear a recent

these companies is quite clear a recent study by Oxford University in

study by Oxford University in

study by Oxford University in partnership with asset arabesque asset

partnership with asset arabesque asset

partnership with asset arabesque asset management revealed that the shareholder

management revealed that the shareholder

management revealed that the shareholder value of companies who integrate ESG

value of companies who integrate ESG

value of companies who integrate ESG measures into their strategies is

measures into their strategies is

measures into their strategies is greater than for those who do not these

greater than for those who do not these

greater than for those who do not these positive results can be explored in even

positive results can be explored in even

positive results can be explored in even greater depth with regard to the

greater depth with regard to the

greater depth with regard to the environmental measures the research

environmental measures the research

environmental measures the research revealed the companies associated with

revealed the companies associated with

revealed the companies associated with positive environmental news seen

positive environmental news seen

positive environmental news seen increase in stock prices by Northpoint

increase in stock prices by Northpoint

increase in stock prices by Northpoint Apryl percent and the converse is also

Apryl percent and the converse is also

Apryl percent and the converse is also true fair was behaving in

true fair was behaving in

true fair was behaving in environmentally damaging ways see a

environmentally damaging ways see a

environmentally damaging ways see a decrease in the value of the stock buy

decrease in the value of the stock buy

decrease in the value of the stock buy nor point 65% likewise firms emitting

nor point 65% likewise firms emitting

nor point 65% likewise firms emitting high levels of pollution or those that

high levels of pollution or those that

high levels of pollution or those that violate environmental regulation also

violate environmental regulation also

violate environmental regulation also see a decrease in market value on the

see a decrease in market value on the

see a decrease in market value on the social side of things research has

social side of things research has

social side of things research has revealed equally positive results a

revealed equally positive results a

revealed equally positive results a review of the 100 best companies to work

review of the 100 best companies to work

review of the 100 best companies to work for by London Business School revealed

for by London Business School revealed

for by London Business School revealed that the share price of companies who

that the share price of companies who

that the share price of companies who scored highest with regard to employee

scored highest with regard to employee

scored highest with regard to employee well-being well exceeded that industry

well-being well exceeded that industry

well-being well exceeded that industry average by two point one percent

average by two point one percent

average by two point one percent positive results also emerge from the

positive results also emerge from the

positive results also emerge from the governance aspect of social

governance aspect of social

governance aspect of social responsibility Occident arabesques

responsibility Occident arabesques

responsibility Occident arabesques research highlighted that superior

research highlighted that superior

research highlighted that superior governance leads to better financial

governance leads to better financial

governance leads to better financial performance and to quantify this a

performance and to quantify this a

performance and to quantify this a portfolio dominated by well governed

portfolio dominated by well governed

portfolio dominated by well governed firms and an alpha tender

firms and an alpha tender

firms and an alpha tender fifteen percent above the industry

fifteen percent above the industry

fifteen percent above the industry average the real world of corporate

average the real world of corporate

average the real world of corporate business exemplifies these findings in

business exemplifies these findings in

business exemplifies these findings in 2010 the Mexican Gulf suffered a

2010 the Mexican Gulf suffered a

2010 the Mexican Gulf suffered a horrific oil spill at the hands of BP as

horrific oil spill at the hands of BP as

horrific oil spill at the hands of BP as well as costing the company ninety five

well as costing the company ninety five

well as costing the company ninety five billion dollars the catastrophe severely

billion dollars the catastrophe severely

billion dollars the catastrophe severely affected their share price and with this

affected their share price and with this

affected their share price and with this the firm’s shareholder value on the 15th

the firm’s shareholder value on the 15th

the firm’s shareholder value on the 15th of April 2010 four days before the

of April 2010 four days before the

of April 2010 four days before the incident

incident

incident BP share price stood at 653 P yet after

BP share price stood at 653 P yet after

BP share price stood at 653 P yet after the disaster the share price tumbled by

the disaster the share price tumbled by

the disaster the share price tumbled by over fifty percent to three hundred and

over fifty percent to three hundred and

over fifty percent to three hundred and eight P and has continued to

eight P and has continued to

eight P and has continued to underperform its peer group by thirty

underperform its peer group by thirty

underperform its peer group by thirty seven percent what is really significant

seven percent what is really significant

seven percent what is really significant about this is that the share price BP

about this is that the share price BP

about this is that the share price BP reached as a result of this crisis was

reached as a result of this crisis was

reached as a result of this crisis was lower than that I had experienced during

lower than that I had experienced during

lower than that I had experienced during the financial crisis highlighting the

the financial crisis highlighting the

the financial crisis highlighting the importance of social responsibility to a

importance of social responsibility to a

importance of social responsibility to a firm share price and with this is

firm share price and with this is

firm share price and with this is shareholder value although perhaps not

shareholder value although perhaps not

shareholder value although perhaps not as drastic a similar incident occurred

as drastic a similar incident occurred

as drastic a similar incident occurred more recently when the US environmental

more recently when the US environmental

more recently when the US environmental agency announced in September 2015 the

agency announced in September 2015 the

agency announced in September 2015 the Volkswagen had falsified admissions

Volkswagen had falsified admissions

Volkswagen had falsified admissions tests the company’s share price

tests the company’s share price

tests the company’s share price decreased by approximately 40 percent in

decreased by approximately 40 percent in

decreased by approximately 40 percent in the space of a month volkswagen share

the space of a month volkswagen share

the space of a month volkswagen share price in this situation also reached

price in this situation also reached

price in this situation also reached lower levels than the company had

lower levels than the company had

lower levels than the company had experienced during the financial crisis

experienced during the financial crisis

experienced during the financial crisis whilst irresponsible social behavior

whilst irresponsible social behavior

whilst irresponsible social behavior negatively affects company’s share price

negatively affects company’s share price

negatively affects company’s share price a strong social responsibility policy

a strong social responsibility policy

a strong social responsibility policy can generate an increase in share price

can generate an increase in share price

can generate an increase in share price in turn creating shareholder value a

in turn creating shareholder value a

in turn creating shareholder value a good example of this is the pond asus

good example of this is the pond asus

good example of this is the pond asus endeavor fund the fund only invests in

endeavor fund the fund only invests in

endeavor fund the fund only invests in companies which meet their stringent

companies which meet their stringent

companies which meet their stringent criteria over offering an outstanding

criteria over offering an outstanding

criteria over offering an outstanding workplace and must not be engaged in the

workplace and must not be engaged in the

workplace and must not be engaged in the production of fossil fuels the criteria

production of fossil fuels the criteria

production of fossil fuels the criteria produces spectacular results the fund

produces spectacular results the fund

produces spectacular results the fund has consistent

has consistent

has consistent outperformed the S&P 500 index over the

outperformed the S&P 500 index over the

outperformed the S&P 500 index over the past ten years and since its founding in

past ten years and since its founding in

past ten years and since its founding in 2005 has earned a total return of twelve

2005 has earned a total return of twelve

2005 has earned a total return of twelve point four percent almost five percent

point four percent almost five percent

point four percent almost five percent greater than that of the S&P index

greater than that of the S&P index

greater than that of the S&P index notably the fund was also not as badly

notably the fund was also not as badly

notably the fund was also not as badly affected during the financial crisis as

affected during the financial crisis as

affected during the financial crisis as the grouping with the understanding of

the grouping with the understanding of

the grouping with the understanding of how social responsibility affects

how social responsibility affects

how social responsibility affects shareholder value it is time to consider

shareholder value it is time to consider

shareholder value it is time to consider why this is the predominant linkage

why this is the predominant linkage

why this is the predominant linkage between shareholder value and social

between shareholder value and social

between shareholder value and social responsibility is that of sustainability

responsibility is that of sustainability

responsibility is that of sustainability eighty percent of the studies by Arabist

eighty percent of the studies by Arabist

eighty percent of the studies by Arabist and oxford showed that stock price

and oxford showed that stock price

and oxford showed that stock price performance of companies is positively

performance of companies is positively

performance of companies is positively influenced by sustainability practices

influenced by sustainability practices

influenced by sustainability practices the reason for this is that to act in a

the reason for this is that to act in a

the reason for this is that to act in a sustainable manner companies must take

sustainable manner companies must take

sustainable manner companies must take into account and plan for the future

into account and plan for the future

into account and plan for the future meaning they must adopt long term

meaning they must adopt long term

meaning they must adopt long term strategies which is a crucial aspect of

strategies which is a crucial aspect of

strategies which is a crucial aspect of creating shareholder value when you

creating shareholder value when you

creating shareholder value when you consider that it is future cash flows

consider that it is future cash flows

consider that it is future cash flows that determine share price in line with

that determine share price in line with

that determine share price in line with sustainability is that of a sustainable

sustainability is that of a sustainable

sustainability is that of a sustainable brand image building a positive brand

brand image building a positive brand

brand image building a positive brand image attracts investors to a company as

image attracts investors to a company as

image attracts investors to a company as this is a means of fortifying future

this is a means of fortifying future

this is a means of fortifying future cash flows

cash flows

cash flows yet in order to develop a strong brand

yet in order to develop a strong brand

yet in order to develop a strong brand image it is often essential that a

image it is often essential that a

image it is often essential that a company behaves in a socially

company behaves in a socially

company behaves in a socially responsible manner to act in a socially

responsible manner to act in a socially

responsible manner to act in a socially responsible way firms must also consider

responsible way firms must also consider

responsible way firms must also consider the interest of the stakeholders

the interest of the stakeholders

the interest of the stakeholders primarily their employees and consumers

primarily their employees and consumers

primarily their employees and consumers it is a respected view in the discipline

it is a respected view in the discipline

it is a respected view in the discipline of management the satisfied customers

of management the satisfied customers

of management the satisfied customers are the source of all profits and

are the source of all profits and

are the source of all profits and shareholder value which is true since if

shareholder value which is true since if

shareholder value which is true since if customers are satisfied with the company

customers are satisfied with the company

customers are satisfied with the company they are likely to develop brand loyalty

they are likely to develop brand loyalty

they are likely to develop brand loyalty a trait that enhances the future cash

a trait that enhances the future cash

a trait that enhances the future cash flows of a firm and with this share

flows of a firm and with this share

flows of a firm and with this share price and shareholder value in order to

price and shareholder value in order to

price and shareholder value in order to achieve this first must respect and

achieve this first must respect and

achieve this first must respect and school well in employee well-being

school well in employee well-being

school well in employee well-being furthermore treating employees in a

furthermore treating employees in a

furthermore treating employees in a socially responsible manner also ensures

socially responsible manner also ensures

socially responsible manner also ensures companies retain the best talent

companies retain the best talent

companies retain the best talent enabling them to maximize their

enabling them to maximize their

enabling them to maximize their productivity and efficiency in turn

productivity and efficiency in turn

productivity and efficiency in turn aiding cash

aiding cash

aiding cash is social responsibility or a lack of it

is social responsibility or a lack of it

is social responsibility or a lack of it also affects shareholder value through

also affects shareholder value through

also affects shareholder value through its impact on a company’s finances in a

its impact on a company’s finances in a

its impact on a company’s finances in a positive manner

positive manner

positive manner the sustainable policies responsible

the sustainable policies responsible

the sustainable policies responsible companies use and transparent governance

companies use and transparent governance

companies use and transparent governance approaches practiced by these companies

approaches practiced by these companies

approaches practiced by these companies is viewed by banks and lenders as a

is viewed by banks and lenders as a

is viewed by banks and lenders as a method of risk mitigation subsequently

method of risk mitigation subsequently

method of risk mitigation subsequently socially responsible companies can

socially responsible companies can

socially responsible companies can benefit from reduced cost of capital in

benefit from reduced cost of capital in

benefit from reduced cost of capital in turn positively impacting their future

turn positively impacting their future

turn positively impacting their future cash flows and as such their share price

cash flows and as such their share price

cash flows and as such their share price and shareholder value what Miami today

and shareholder value what Miami today

and shareholder value what Miami today has been to bring to the forefront and

has been to bring to the forefront and

has been to bring to the forefront and into alternative to the stereotypical

into alternative to the stereotypical

into alternative to the stereotypical view of business behavior and capitalism

view of business behavior and capitalism

view of business behavior and capitalism as an immoral socially destructive force

as an immoral socially destructive force

as an immoral socially destructive force it is no longer a necessity for a

it is no longer a necessity for a

it is no longer a necessity for a business to choose between honoring its

business to choose between honoring its

business to choose between honoring its responsibilities to its stakeholders or

responsibilities to its stakeholders or

responsibilities to its stakeholders or shareholders the social awakening of

shareholders the social awakening of

shareholders the social awakening of shareholder value means both groups can

shareholder value means both groups can

shareholder value means both groups can coexist in the 21st century companies

coexist in the 21st century companies

coexist in the 21st century companies cannot differentiate between shareholder

cannot differentiate between shareholder

cannot differentiate between shareholder value and social responsibility the

value and social responsibility the

value and social responsibility the success of the former is dependent on

success of the former is dependent on

success of the former is dependent on the adoption of the latter in today’s

the adoption of the latter in today’s

the adoption of the latter in today’s world of corporate business generating

world of corporate business generating

world of corporate business generating money depends on the practice of morals

money depends on the practice of morals

money depends on the practice of morals and profits are driven by principles

and profits are driven by principles

and profits are driven by principles thank you

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