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The Secret To Having Influence | Ron Carucci | TEDxBeaconStreet


in some form or other we all imagine

in some form or other we all imagine being people of lasting influence so how

being people of lasting influence so how

being people of lasting influence so how many of you have ever picked up the

many of you have ever picked up the

many of you have ever picked up the hairbrush in the morning while getting

hairbrush in the morning while getting

hairbrush in the morning while getting ready and into it belted out the song

ready and into it belted out the song

ready and into it belted out the song playing on the radio

playing on the radio

playing on the radio come on said the words I’d like to thank

come on said the words I’d like to thank

come on said the words I’d like to thank the Academy banked over on your cocktail

the Academy banked over on your cocktail

the Academy banked over on your cocktail table as the gold medal got put on your

table as the gold medal got put on your

table as the gold medal got put on your neck – you’re streaming down your face

neck – you’re streaming down your face

neck – you’re streaming down your face as your flag unfurled of course we’ve

as your flag unfurled of course we’ve

as your flag unfurled of course we’ve all done these things if you didn’t

all done these things if you didn’t

all done these things if you didn’t raise your hand we know the truth but

raise your hand we know the truth but

raise your hand we know the truth but why do we do them because we’re a closet

why do we do them because we’re a closet

why do we do them because we’re a closet megalomaniacs with delusions of grandeur

megalomaniacs with delusions of grandeur

megalomaniacs with delusions of grandeur no well maybe you are but that’s not

no well maybe you are but that’s not

no well maybe you are but that’s not evidence of it no we do these things

evidence of it no we do these things

evidence of it no we do these things because we all come wired with the

because we all come wired with the

because we all come wired with the capacity to imagine our lives as

capacity to imagine our lives as

capacity to imagine our lives as something more as organizational

something more as organizational

something more as organizational consultants to executives my colleagues

consultants to executives my colleagues

consultants to executives my colleagues and I at nav illan spends our days in

and I at nav illan spends our days in

and I at nav illan spends our days in the throes of wild organizational

the throes of wild organizational

the throes of wild organizational transformations years ago I had the

transformations years ago I had the

transformations years ago I had the privilege of working with a young leader

privilege of working with a young leader

privilege of working with a young leader who also had dreams of being very

who also had dreams of being very

who also had dreams of being very influential everybody saw him as having

influential everybody saw him as having

influential everybody saw him as having enormous potential and at the end of our

enormous potential and at the end of our

enormous potential and at the end of our project he was offered the opportunity

project he was offered the opportunity

project he was offered the opportunity to take on a position of greater

to take on a position of greater

to take on a position of greater influence in his organization well

influence in his organization well

influence in his organization well nobody was surprised everybody thought

nobody was surprised everybody thought

nobody was surprised everybody thought assumed he’d be very successful about

assumed he’d be very successful about

assumed he’d be very successful about nine months later I saw his name in my

nine months later I saw his name in my

nine months later I saw his name in my caller ID and I was excited I assumed he

caller ID and I was excited I assumed he

caller ID and I was excited I assumed he was calling to tell me about all the

was calling to tell me about all the

was calling to tell me about all the great progress they had made sadly he

great progress they had made sadly he

great progress they had made sadly he was calling to tell me he’d been fired

was calling to tell me he’d been fired

was calling to tell me he’d been fired and that he needed help finding another

and that he needed help finding another

and that he needed help finding another job well I barely had time to recover

job well I barely had time to recover

job well I barely had time to recover from that call when two hours later a

from that call when two hours later a

from that call when two hours later a CEO called also to tell me they let him

CEO called also to tell me they let him

CEO called also to tell me they let him go and that he was angry implying that

go and that he was angry implying that

go and that he was angry implying that some of the responsibility for his

some of the responsibility for his

some of the responsibility for his failure was mine for not having better

failure was mine for not having better

failure was mine for not having better prepared him I was devastated I asked if

prepared him I was devastated I asked if

prepared him I was devastated I asked if we might come back into the organization

we might come back into the organization

we might come back into the organization to see him be killed

to see him be killed

to see him be killed what went wrong well that short

what went wrong well that short

what went wrong well that short investigation led us to a ten-year

investigation led us to a ten-year

investigation led us to a ten-year longitudinal study of more than 2700

longitudinal study of more than 2700

longitudinal study of more than 2700 people you know we’ve known for decades

people you know we’ve known for decades

people you know we’ve known for decades that more than 50% of those that take on

that more than 50% of those that take on

that more than 50% of those that take on positions of greater influence in their

positions of greater influence in their

positions of greater influence in their organizations fail in their first 18

organizations fail in their first 18

organizations fail in their first 18 months meaning they’re no longer in

months meaning they’re no longer in

months meaning they’re no longer in those positions and not by their own

those positions and not by their own

those positions and not by their own choice that leader was just another

choice that leader was just another

choice that leader was just another statistic well being partially held

statistic well being partially held

statistic well being partially held responsible for his failure made me

responsible for his failure made me

responsible for his failure made me resolve we just had to do better we took

resolve we just had to do better we took

resolve we just had to do better we took on this comprehensive study and

on this comprehensive study and

on this comprehensive study and documented it because the idea of

documented it because the idea of

documented it because the idea of otherwise promising and influential

otherwise promising and influential

otherwise promising and influential talent continuing to be set up to fail

talent continuing to be set up to fail

talent continuing to be set up to fail the notion of all the good their

the notion of all the good their

the notion of all the good their influence could do going to waste so

influence could do going to waste so

influence could do going to waste so utterly unacceptable well our research

utterly unacceptable well our research

utterly unacceptable well our research did reveal some good news the data

did reveal some good news the data

did reveal some good news the data uncovered for remarkably consistent

uncovered for remarkably consistent

uncovered for remarkably consistent patterns among the exemplary people in

patterns among the exemplary people in

patterns among the exemplary people in the other 50% of those that actually

the other 50% of those that actually

the other 50% of those that actually succeeded in positions of influence the

succeeded in positions of influence the

succeeded in positions of influence the problem was no matter how we cut up the

problem was no matter how we cut up the

problem was no matter how we cut up the data even after like a hundred

data even after like a hundred

data even after like a hundred regression analyses the best influences

regression analyses the best influences

regression analyses the best influences were set apart by being exemplary and

were set apart by being exemplary and

were set apart by being exemplary and excellent across all four patterns and

excellent across all four patterns and

excellent across all four patterns and as much as I didn’t want to have to say

as much as I didn’t want to have to say

as much as I didn’t want to have to say that I couldn’t deny the data it did

that I couldn’t deny the data it did

that I couldn’t deny the data it did have partially explain some of the

have partially explain some of the

have partially explain some of the failure rates even those that did three

failure rates even those that did three

failure rates even those that did three of the four well were not successful but

of the four well were not successful but

of the four well were not successful but the best news of all was a closer

the best news of all was a closer

the best news of all was a closer examination of the exemplar group show

examination of the exemplar group show

examination of the exemplar group show that these were in four mysterious

that these were in four mysterious

that these were in four mysterious attributes that they were lucky enough

attributes that they were lucky enough

attributes that they were lucky enough to have been born with no these were

to have been born with no these were

to have been born with no these were four capabilities acquired through hard

four capabilities acquired through hard

four capabilities acquired through hard work and therefore capabilities that

work and therefore capabilities that

work and therefore capabilities that anybody who wants to have greater

anybody who wants to have greater

anybody who wants to have greater influence can learn so the first pattern

influence can learn so the first pattern

influence can learn so the first pattern recalled context these folks were

recalled context these folks were

recalled context these folks were remarkably astute at reading the

remarkably astute at reading the

remarkably astute at reading the environment around them as the adage

environment around them as the adage

environment around them as the adage goes they knew their audience deeply

goes they knew their audience deeply

goes they knew their audience deeply they were eager to learn about the

they were eager to learn about the

they were eager to learn about the people and settings in which they wanted

people and settings in which they wanted

people and settings in which they wanted to have influence so they could adapt

to have influence so they could adapt

to have influence so they could adapt themselves and their ideas

themselves and their ideas

themselves and their ideas accordingly the unsuccessful leaders

accordingly the unsuccessful leaders

accordingly the unsuccessful leaders started by assuming they already had an

started by assuming they already had an

started by assuming they already had an answer or an idea everybody else needed

answer or an idea everybody else needed

answer or an idea everybody else needed but the successful leader it started by

but the successful leader it started by

but the successful leader it started by first learning about the world that they

first learning about the world that they

first learning about the world that they wanted to have impact in context means

wanted to have impact in context means

wanted to have impact in context means understanding that those you want to

understanding that those you want to

understanding that those you want to have influence with have as much to

have influence with have as much to

have influence with have as much to change in you as you have to change in

change in you as you have to change in

change in you as you have to change in them so how do the best leaders learn to

them so how do the best leaders learn to

them so how do the best leaders learn to recontact so well they cultivated

recontact so well they cultivated

recontact so well they cultivated curiosity they put themselves in

curiosity they put themselves in

curiosity they put themselves in unfamiliar environments where they had

unfamiliar environments where they had

unfamiliar environments where they had to learn they became naturally faceted

to learn they became naturally faceted

to learn they became naturally faceted like anthropologists think about the

like anthropologists think about the

like anthropologists think about the people you want to have influence with

people you want to have influence with

people you want to have influence with how much do you really know about them

how much do you really know about them

how much do you really know about them about what frustrates them or what

about what frustrates them or what

about what frustrates them or what motivates them what assumptions have you

motivates them what assumptions have you

motivates them what assumptions have you made about them that may not be true to

made about them that may not be true to

made about them that may not be true to be influential with context start by

be influential with context start by

be influential with context start by learning about those who want to

learning about those who want to

learning about those who want to influence the next pattern we called

influence the next pattern we called

influence the next pattern we called Brett’s the successful leaders have the

Brett’s the successful leaders have the

Brett’s the successful leaders have the amazing capacity to see how all the

amazing capacity to see how all the

amazing capacity to see how all the pieces and parts of their organizations

pieces and parts of their organizations

pieces and parts of their organizations fit together they knew that those they

fit together they knew that those they

fit together they knew that those they wanted to influence fit into a bigger

wanted to influence fit into a bigger

wanted to influence fit into a bigger story they also knew that it’s common in

story they also knew that it’s common in

story they also knew that it’s common in organizations for people to be

organizations for people to be

organizations for people to be fragmented from one another the

fragmented from one another the

fragmented from one another the unsuccessful leaders ignore that

unsuccessful leaders ignore that

unsuccessful leaders ignore that fragmentation and targeted their

fragmentation and targeted their

fragmentation and targeted their influence so exclusively on one group at

influence so exclusively on one group at

influence so exclusively on one group at the expense of others

the expense of others

the expense of others sometimes they made the division worse

sometimes they made the division worse

sometimes they made the division worse but the successful leaders knew they had

but the successful leaders knew they had

but the successful leaders knew they had to build coalition among those that were

to build coalition among those that were

to build coalition among those that were disconnected from each other they knew

disconnected from each other they knew

disconnected from each other they knew that it’s really at the seams of an

that it’s really at the seams of an

that it’s really at the seams of an organization where people in groups come

organization where people in groups come

organization where people in groups come together that transformation actually

together that transformation actually

together that transformation actually happens brett’s means learning to see

happens brett’s means learning to see

happens brett’s means learning to see our communities and our organizations as

our communities and our organizations as

our communities and our organizations as a whole not just the sum of their parts

a whole not just the sum of their parts

a whole not just the sum of their parts so how did the exemplary leaders learn

so how did the exemplary leaders learn

so how did the exemplary leaders learn Brett’s they cultivated the ability to

Brett’s they cultivated the ability to

Brett’s they cultivated the ability to build bridges between people one guy in

build bridges between people one guy in

build bridges between people one guy in our study who’d risen to the position of

our study who’d risen to the position of

our study who’d risen to the position of school district superintendent inherited

school district superintendent inherited

school district superintendent inherited great tensions among parents and

great tensions among parents and

great tensions among parents and teachers at administrators but he helped

teachers at administrators but he helped

teachers at administrators but he helped them find their common ground they first

them find their common ground they first

them find their common ground they first found out where there was fragmentation

found out where there was fragmentation

found out where there was fragmentation among them and then they brought those

among them and then they brought those

among them and then they brought those fragments together

fragments together

fragments together to be influential with breath start by

to be influential with breath start by

to be influential with breath start by stitching the seams among those you want

stitching the seams among those you want

stitching the seams among those you want to influence the next pattern we called

to influence the next pattern we called

to influence the next pattern we called choice

choice

choice the successful 50% had the courage to

the successful 50% had the courage to

the successful 50% had the courage to make hard choices even though they knew

make hard choices even though they knew

make hard choices even though they knew that sometimes that might mean

that sometimes that might mean

that sometimes that might mean disappointing people they knew that

disappointing people they knew that

disappointing people they knew that sometimes you have to focus people on

sometimes you have to focus people on

sometimes you have to focus people on just a few things in order to help them

just a few things in order to help them

just a few things in order to help them have lasting impact the unsuccessful

have lasting impact the unsuccessful

have lasting impact the unsuccessful leaders focus more on pleasing people so

leaders focus more on pleasing people so

leaders focus more on pleasing people so they said yes too often and ended up

they said yes too often and ended up

they said yes too often and ended up confusing people with their choices but

confusing people with their choices but

confusing people with their choices but the best influencers knew when and how

the best influencers knew when and how

the best influencers knew when and how to include people in their decision

to include people in their decision

to include people in their decision making choice means narrowing your focus

making choice means narrowing your focus

making choice means narrowing your focus on just a few things in order to be able

on just a few things in order to be able

on just a few things in order to be able to do them with excellence so how do the

to do them with excellence so how do the

to do them with excellence so how do the best leaders learn to make great choices

best leaders learn to make great choices

best leaders learn to make great choices they cultivated courage they knew that

they cultivated courage they knew that

they cultivated courage they knew that sometimes it meant having to focus

sometimes it meant having to focus

sometimes it meant having to focus people on just a number of things in

people on just a number of things in

people on just a number of things in order to help them do it with excellence

order to help them do it with excellence

order to help them do it with excellence even if it meant disappointing them so

even if it meant disappointing them so

even if it meant disappointing them so what hard choices do you need to lean

what hard choices do you need to lean

what hard choices do you need to lean into do you say yes too often to avoid

into do you say yes too often to avoid

into do you say yes too often to avoid disappointing people to be influential

disappointing people to be influential

disappointing people to be influential with choice start by getting comfortable

with choice start by getting comfortable

with choice start by getting comfortable saying no so that your yes can actually

saying no so that your yes can actually

saying no so that your yes can actually mean something the final pattern recalls

mean something the final pattern recalls

mean something the final pattern recalls connection the leaders who ultimately

connection the leaders who ultimately

connection the leaders who ultimately thrived were the ones everybody wanted

thrived were the ones everybody wanted

thrived were the ones everybody wanted to be around they were respected

to be around they were respected

to be around they were respected incredible they had deep trusting

incredible they had deep trusting

incredible they had deep trusting relationships and they were genuinely

relationships and they were genuinely

relationships and they were genuinely seen as wanting to help others succeed

seen as wanting to help others succeed

seen as wanting to help others succeed the unsuccessful leaders focused more on

the unsuccessful leaders focused more on

the unsuccessful leaders focused more on connections with those from whom they

connections with those from whom they

connections with those from whom they wanted something in essence their

wanted something in essence their

wanted something in essence their relationships were more political than

relationships were more political than

relationships were more political than they were genuine but the successful

they were genuine but the successful

they were genuine but the successful leaders focused on deepening their

leaders focused on deepening their

leaders focused on deepening their connections with people who relied on

connections with people who relied on

connections with people who relied on them one of the leaders in our study

them one of the leaders in our study

them one of the leaders in our study told us about three questions he asked

told us about three questions he asked

told us about three questions he asked everybody he works with first he asks

everybody he works with first he asks

everybody he works with first he asks what can I do to improve in order to be

what can I do to improve in order to be

what can I do to improve in order to be a better colleague to you what are you

a better colleague to you what are you

a better colleague to you what are you working on these days that’s really

working on these days that’s really

working on these days that’s really important to you and what can I do to

important to you and what can I do to

important to you and what can I do to help you with that really important

help you with that really important

help you with that really important thing

thing

thing connection means deepening trust with

connection means deepening trust with

connection means deepening trust with those you can help succeed so how do the

those you can help succeed so how do the

those you can help succeed so how do the best leaders learn to form these deep

best leaders learn to form these deep

best leaders learn to form these deep connections they cultivated empathy they

connections they cultivated empathy they

connections they cultivated empathy they went out of their way to find other

went out of their way to find other

went out of their way to find other people they could help succeed not

people they could help succeed not

people they could help succeed not because they wanted something in return

because they wanted something in return

because they wanted something in return but because they genuinely enjoyed

but because they genuinely enjoyed

but because they genuinely enjoyed watching others soar they asked for

watching others soar they asked for

watching others soar they asked for feedback on how they can improve in

feedback on how they can improve in

feedback on how they can improve in those relationships did the people you

those relationships did the people you

those relationships did the people you want to influence feel your deep

want to influence feel your deep

want to influence feel your deep commitment to their success to be

commitment to their success to be

commitment to their success to be influential with connection start by

influential with connection start by

influential with connection start by finding great joy in helping those

finding great joy in helping those

finding great joy in helping those around you thrive so after seeing how

around you thrive so after seeing how

around you thrive so after seeing how the best influencers succeeded with

the best influencers succeeded with

the best influencers succeeded with these four capabilities I realized I’d

these four capabilities I realized I’d

these four capabilities I realized I’d actually seen these before this is Toby

actually seen these before this is Toby

actually seen these before this is Toby and she’s been my mentor and my friend

and she’s been my mentor and my friend

and she’s been my mentor and my friend for almost 30 years she showed them to

for almost 30 years she showed them to

for almost 30 years she showed them to me long before I had names for them when

me long before I had names for them when

me long before I had names for them when we met I was in my 20s fairly uncertain

we met I was in my 20s fairly uncertain

we met I was in my 20s fairly uncertain and fairly clueless about how to be

and fairly clueless about how to be

and fairly clueless about how to be influential in a consulting career

influential in a consulting career

influential in a consulting career predicated on being influential with

predicated on being influential with

predicated on being influential with leaders facing hard challenges I was

leaders facing hard challenges I was

leaders facing hard challenges I was making all of the mistakes we found in

making all of the mistakes we found in

making all of the mistakes we found in our research decades later I was headed

our research decades later I was headed

our research decades later I was headed for being one of the failed 50% but she

for being one of the failed 50% but she

for being one of the failed 50% but she taught me context by asking me hard

taught me context by asking me hard

taught me context by asking me hard questions about my clients teaching me

questions about my clients teaching me

questions about my clients teaching me to focus on what was important to them

to focus on what was important to them

to focus on what was important to them instead of on how to get them to like me

instead of on how to get them to like me

instead of on how to get them to like me or how to get them get them to want to

or how to get them get them to want to

or how to get them get them to want to use my expertise I wanted to learn how

use my expertise I wanted to learn how

use my expertise I wanted to learn how to write so she took on the task of car

to write so she took on the task of car

to write so she took on the task of car writing my first book with me showing me

writing my first book with me showing me

writing my first book with me showing me breaths by helping me see the bigger

breaths by helping me see the bigger

breaths by helping me see the bigger story in which my ideas would live she

story in which my ideas would live she

story in which my ideas would live she taught me about choice by teaching me

taught me about choice by teaching me

taught me about choice by teaching me about life’s hard trade-offs between

about life’s hard trade-offs between

about life’s hard trade-offs between things like being a dad and being a

things like being a dad and being a

things like being a dad and being a traveling consultant she helped me say

traveling consultant she helped me say

traveling consultant she helped me say no so that my yes was a commitment I

no so that my yes was a commitment I

no so that my yes was a commitment I could keep and for almost 30 years

could keep and for almost 30 years

could keep and for almost 30 years she’s made a deep

she’s made a deep

she’s made a deep personal investment in my success with

personal investment in my success with

personal investment in my success with every new thing I learned to this day

every new thing I learned to this day

every new thing I learned to this day she lights up with delight as my biggest

she lights up with delight as my biggest

she lights up with delight as my biggest advocate I’ve been on the receiving end

advocate I’ve been on the receiving end

advocate I’ve been on the receiving end of her amazing influence and I’ve seen

of her amazing influence and I’ve seen

of her amazing influence and I’ve seen firsthand the power of these four

firsthand the power of these four

firsthand the power of these four capabilities in action today my greatest

capabilities in action today my greatest

capabilities in action today my greatest joy is helping other people discover

joy is helping other people discover

joy is helping other people discover them so they can have the impact on the

them so they can have the impact on the

them so they can have the impact on the world daydream of having my journey to

world daydream of having my journey to

world daydream of having my journey to discover these began with a promising

discover these began with a promising

discover these began with a promising young leaders stumble from a visit from

young leaders stumble from a visit from

young leaders stumble from a visit from a position he could have been more

a position he could have been more

a position he could have been more successful in had he been better

successful in had he been better

successful in had he been better prepared but that doesn’t have to be you

prepared but that doesn’t have to be you

prepared but that doesn’t have to be you if you want to have more influence or

if you want to have more influence or

if you want to have more influence or your organization expects you to have

your organization expects you to have

your organization expects you to have more influence seize the opportunity

more influence seize the opportunity

more influence seize the opportunity there’s a hungry world out there

there’s a hungry world out there

there’s a hungry world out there desperate for the impact only you can

desperate for the impact only you can

desperate for the impact only you can make so next time you pick up that

make so next time you pick up that

make so next time you pick up that hairbrush or imagine that big award

hairbrush or imagine that big award

hairbrush or imagine that big award remember you too can learn to do these

remember you too can learn to do these

remember you too can learn to do these four things exceptionally well and when

four things exceptionally well and when

four things exceptionally well and when you do watch watch your influence grow

you do watch watch your influence grow

you do watch watch your influence grow and leave an indelible mark on the world

and leave an indelible mark on the world

and leave an indelible mark on the world around you thank you

around you thank you

around you thank you [Applause]

[Applause]

[Applause] you

”

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