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The Power of Words and the Secrets of Language | Danielle McNamara | TEDxASU


hello how are you good I’m going to talk

hello how are you good I’m going to talk about

about

about language I’m going to focus on words and

language I’m going to focus on words and

language I’m going to focus on words and we use language to express ourselves of

we use language to express ourselves of

we use language to express ourselves of course we use more than just our words

course we use more than just our words

course we use more than just our words but I’m going to focus on words because

but I’m going to focus on words because

but I’m going to focus on words because the language we use helps us to express

the language we use helps us to express

the language we use helps us to express our thoughts we can use language to

our thoughts we can use language to

our thoughts we can use language to compose our thoughts to change our

compose our thoughts to change our

compose our thoughts to change our thoughts to recompose our thoughts it’s

thoughts to recompose our thoughts it’s

thoughts to recompose our thoughts it’s a means of our understanding our world

a means of our understanding our world

a means of our understanding our world and interacting with our world I’m going

and interacting with our world I’m going

and interacting with our world I’m going to talk about three aspects of language

to talk about three aspects of language

to talk about three aspects of language missing slide I’m sorry I’m going to

missing slide I’m sorry I’m going to

missing slide I’m sorry I’m going to talk about three aspects of language but

talk about three aspects of language but

talk about three aspects of language but one thing we need to understand is how

one thing we need to understand is how

one thing we need to understand is how when we’re how much we’re using language

when we’re how much we’re using language

when we’re how much we’re using language in our world we use it when we’re

in our world we use it when we’re

in our world we use it when we’re interacting socially we use it in email

interacting socially we use it in email

interacting socially we use it in email in blogs and Twitter’s in the modern

in blogs and Twitter’s in the modern

in blogs and Twitter’s in the modern world we use the written word more often

world we use the written word more often

world we use the written word more often than ever so I’m going to talk about

than ever so I’m going to talk about

than ever so I’m going to talk about three aspects of language of the

three aspects of language of the

three aspects of language of the language that we use I’m going to start

language that we use I’m going to start

language that we use I’m going to start with the multidimensionality of language

with the multidimensionality of language

with the multidimensionality of language so I think you all know that we have

so I think you all know that we have

so I think you all know that we have words sometimes the best words

words sometimes the best words

words sometimes the best words sometimes not-so-great words and we have

sometimes not-so-great words and we have

sometimes not-so-great words and we have sentences and you may have been required

sentences and you may have been required

sentences and you may have been required to do this back in school anybody do

to do this back in school anybody do

to do this back in school anybody do this before decompose a sentence and you

this before decompose a sentence and you

this before decompose a sentence and you might know that a sentence has noun

might know that a sentence has noun

might know that a sentence has noun phrases verb phrases it has it might

phrases verb phrases it has it might

phrases verb phrases it has it might have prepositions for example in this

have prepositions for example in this

have prepositions for example in this example the bear and the trout and the

example the bear and the trout and the

example the bear and the trout and the trout’s we’re in the river and in the oh

that one that okay so but you know the

that one that okay so but you know the things that sentences are used to convey

things that sentences are used to convey

things that sentences are used to convey where things are what an actor is and

where things are what an actor is and

where things are what an actor is and what their what action that they’re

what their what action that they’re

what their what action that they’re conveying and you know that language has

conveying and you know that language has

conveying and you know that language has meaning it has semantics and that those

meaning it has semantics and that those

meaning it has semantics and that those semantics have relationships but so we

semantics have relationships but so we

semantics have relationships but so we have words sentences and semantics but

have words sentences and semantics but

have words sentences and semantics but I’m talking about something beyond that

I’m talking about something beyond that

I’m talking about something beyond that language is multi-dimensional it’s more

language is multi-dimensional it’s more

language is multi-dimensional it’s more than the words of the sentence and the

than the words of the sentence and the

than the words of the sentence and the semantics so let’s start let’s think

semantics so let’s start let’s think

semantics so let’s start let’s think about words words have features so for

about words words have features so for

about words words have features so for example we already talked about a word

example we already talked about a word

example we already talked about a word is a type of a word but the word the

is a type of a word but the word the

is a type of a word but the word the type of the word it’s numbness has

type of the word it’s numbness has

type of the word it’s numbness has importance for understanding it’s

importance for understanding it’s

importance for understanding it’s conveying of an action has importance

conveying of an action has importance

conveying of an action has importance for our understanding of language there

for our understanding of language there

for our understanding of language there are other features image ability so the

are other features image ability so the

are other features image ability so the bear and the woods the bear you could

bear and the woods the bear you could

bear and the woods the bear you could probably imagine but love and the air is

probably imagine but love and the air is

probably imagine but love and the air is a little bit different it’s harder to

a little bit different it’s harder to

a little bit different it’s harder to imagine or the comfort of the chair or

imagine or the comfort of the chair or

imagine or the comfort of the chair or the lack thereof that you’re sitting in

the lack thereof that you’re sitting in

the lack thereof that you’re sitting in that you can imagine so we also have

that you can imagine so we also have

that you can imagine so we also have Association

Association

Association so if I say doctor you say most people

so if I say doctor you say most people

so if I say doctor you say most people say nurse and if I say good you say bad

say nurse and if I say good you say bad

say nurse and if I say good you say bad everyone played along right that time

everyone played along right that time

everyone played along right that time and we have emotions that are attached

and we have emotions that are attached

and we have emotions that are attached to words and so if I talk about fear and

to words and so if I talk about fear and

to words and so if I talk about fear and politics that has different emotion

politics that has different emotion

politics that has different emotion emotions than if I talk about kittens

emotions than if I talk about kittens

emotions than if I talk about kittens and hope so these are just a few of the

and hope so these are just a few of the

and hope so these are just a few of the features that we use when we’re talking

features that we use when we’re talking

features that we use when we’re talking about language or when we’re thinking

about language or when we’re thinking

about language or when we’re thinking about language these are the only the

about language these are the only the

about language these are the only the few other features about words we have

few other features about words we have

few other features about words we have all of our experiences all of your

all of our experiences all of your

all of our experiences all of your experiences are packed into those words

experiences are packed into those words

experiences are packed into those words that you’re using and you use all of

that you’re using and you use all of

that you’re using and you use all of those experiences when you’re

those experiences when you’re

those experiences when you’re understanding language I’m going to make

understanding language I’m going to make

understanding language I’m going to make one brief example and that is hat so if

one brief example and that is hat so if

one brief example and that is hat so if you have a cat it’s a noun it’s familiar

you have a cat it’s a noun it’s familiar

you have a cat it’s a noun it’s familiar you learned the word cat when you were a

you learned the word cat when you were a

you learned the word cat when you were a wee babe and it you have images so for

wee babe and it you have images so for

wee babe and it you have images so for example I could bring up cat images all

example I could bring up cat images all

example I could bring up cat images all day long and you would not get bored and

day long and you would not get bored and

day long and you would not get bored and um it also brings up emotions and

um it also brings up emotions and

um it also brings up emotions and actions so cats do things sentences have

actions so cats do things sentences have

actions so cats do things sentences have features too so we already talked about

features too so we already talked about

features too so we already talked about syntax syntax itself can visit the

syntax syntax itself can visit the

syntax syntax itself can visit the syntax of the sentence is it one of its

syntax of the sentence is it one of its

syntax of the sentence is it one of its features

features

features but there’s more to that syntax or sorry

but there’s more to that syntax or sorry

but there’s more to that syntax or sorry sentences are there for a reason there

sentences are there for a reason there

sentences are there for a reason there are objectives roles they have the

are objectives roles they have the

are objectives roles they have the associations between uh sentences the

associations between uh sentences the

associations between uh sentences the associations between what I said before

associations between what I said before

associations between what I said before and what I’m saying now so

and what I’m saying now so

and what I’m saying now so multidimensionality we can all think on

multidimensionality we can all think on

multidimensionality we can all think on the two-dimensional plane and we can

the two-dimensional plane and we can

the two-dimensional plane and we can most of us can think

most of us can think

most of us can think three dimensional world but I’m talking

three dimensional world but I’m talking

three dimensional world but I’m talking about something well beyond that I’m

about something well beyond that I’m

about something well beyond that I’m talking about a multidimensionality of

talking about a multidimensionality of

talking about a multidimensionality of language where we’re talking about

language where we’re talking about

language where we’re talking about hundreds of features that when you’re

hundreds of features that when you’re

hundreds of features that when you’re talking those features are all involved

talking those features are all involved

talking those features are all involved in what you’re saying you’re using all

in what you’re saying you’re using all

in what you’re saying you’re using all of those features when you are

of those features when you are

of those features when you are communicating so how do we capture the

communicating so how do we capture the

communicating so how do we capture the multidimensionality of language I’m not

multidimensionality of language I’m not

multidimensionality of language I’m not going to talk about how we capture in

going to talk about how we capture in

going to talk about how we capture in the brain I’m going to talk about how we

the brain I’m going to talk about how we

the brain I’m going to talk about how we capture it automatically using automated

capture it automatically using automated

capture it automatically using automated tools called natural language processing

tools called natural language processing

tools called natural language processing natural language processing is our

natural language processing is our

natural language processing is our automated tools automated methods

automated tools automated methods

automated tools automated methods algorithms that we use to process

algorithms that we use to process

algorithms that we use to process natural language meaning language

natural language meaning language

natural language meaning language generated by humans instead of by

generated by humans instead of by

generated by humans instead of by computers so what this means is we can

computers so what this means is we can

computers so what this means is we can take these multiple dimensions of

take these multiple dimensions of

take these multiple dimensions of language and capture them automatically

language and capture them automatically

language and capture them automatically via automated tools so language is

via automated tools so language is

via automated tools so language is multi-dimensional and we can capture

multi-dimensional and we can capture

multi-dimensional and we can capture that and when we capture that

that and when we capture that

that and when we capture that multidimensionality it is revealing so I

multidimensionality it is revealing so I

multidimensionality it is revealing so I think you’ve all experienced doing email

think you’ve all experienced doing email

think you’ve all experienced doing email and the ad popping up next to where

and the ad popping up next to where

and the ad popping up next to where you’re typing now you might be talking

you’re typing now you might be talking

you’re typing now you might be talking about alcohol and a bottle of tequila

about alcohol and a bottle of tequila

about alcohol and a bottle of tequila pops up how did they know or you might

pops up how did they know or you might

pops up how did they know or you might be talking about something more refined

be talking about something more refined

be talking about something more refined and an ad for ballet pops up so you’ve

and an ad for ballet pops up so you’ve

and an ad for ballet pops up so you’ve all heard that’s just for commercial

all heard that’s just for commercial

all heard that’s just for commercial purposes right and you probably know

purposes right and you probably know

purposes right and you probably know that the eye is watching you

so I want to take you back just a few

so I want to take you back just a few years to a familiar face Edward Snowden

years to a familiar face Edward Snowden

years to a familiar face Edward Snowden how many people recognize that face so

how many people recognize that face so

how many people recognize that face so he was a CIA agent c.i.a

he was a CIA agent c.i.a

he was a CIA agent c.i.a Defense Intelligence Agency employee and

Defense Intelligence Agency employee and

Defense Intelligence Agency employee and an NSA contractor who in 2013 released

an NSA contractor who in 2013 released

an NSA contractor who in 2013 released an unknown number of documents to

an unknown number of documents to

an unknown number of documents to reporters and let’s and what he revealed

reporters and let’s and what he revealed

reporters and let’s and what he revealed to the public was that the government

to the public was that the government

to the public was that the government was it hasn’t had been gathering

was it hasn’t had been gathering

was it hasn’t had been gathering information about the public through

information about the public through

information about the public through tools like Ashland

tools like Ashland

tools like Ashland prism and dish fire and one of the

prism and dish fire and one of the

prism and dish fire and one of the things he said was that the u.s. was

things he said was that the u.s. was

things he said was that the u.s. was gathering more tool more information

gathering more tool more information

gathering more tool more information about people automatically online than

about people automatically online than

about people automatically online than they were through interviews so let me

they were through interviews so let me

they were through interviews so let me take you back to one interview by Brian

take you back to one interview by Brian

take you back to one interview by Brian Williams in 2004 when I think about an

Williams in 2004 when I think about an

Williams in 2004 when I think about an instance that that really just struck me

instance that that really just struck me

instance that that really just struck me is oh my god we can do this and that we

is oh my god we can do this and that we

is oh my god we can do this and that we can do it to anyone was that people at

can do it to anyone was that people at

can do it to anyone was that people at NSA analysts can actually watch people’s

NSA analysts can actually watch people’s

NSA analysts can actually watch people’s internet communications watch them draft

internet communications watch them draft

internet communications watch them draft correspondence and actually watch their

correspondence and actually watch their

correspondence and actually watch their thoughts form as they type as you write

thoughts form as they type as you write

thoughts form as they type as you write a message you know an analyst at the NSA

a message you know an analyst at the NSA

a message you know an analyst at the NSA or any other service out there that’s

or any other service out there that’s

or any other service out there that’s using this kind of attack against people

using this kind of attack against people

using this kind of attack against people can actually see you write sentences in

can actually see you write sentences in

can actually see you write sentences in the back space over your mistakes and

the back space over your mistakes and

the back space over your mistakes and then change the words and then kind of

then change the words and then kind of

then change the words and then kind of pause and think about what you wanted to

pause and think about what you wanted to

pause and think about what you wanted to say and then change it and it’s this

say and then change it and it’s this

say and then change it and it’s this extraordinary intrusion not just into

extraordinary intrusion not just into

extraordinary intrusion not just into your communications you’re finished

your communications you’re finished

your communications you’re finished messages but you’re actually drafting

messages but you’re actually drafting

messages but you’re actually drafting process into the way you think

think so what information is in your

think so what information is in your words

words

words well our strong stance is the word

well our strong stance is the word

well our strong stance is the word service proxies to actions skills

service proxies to actions skills

service proxies to actions skills interactions emotions and your thoughts

interactions emotions and your thoughts

interactions emotions and your thoughts we can assess using NLP emotions this is

we can assess using NLP emotions this is

we can assess using NLP emotions this is an easy one we can assess confusion

an easy one we can assess confusion

an easy one we can assess confusion boredom engagement we can assess whether

boredom engagement we can assess whether

boredom engagement we can assess whether or not you are lying we can also assess

or not you are lying we can also assess

or not you are lying we can also assess individual differences so we can assess

individual differences so we can assess

individual differences so we can assess your reading ability your writing

your reading ability your writing

your reading ability your writing ability how much you know about a topic

ability how much you know about a topic

ability how much you know about a topic how much you know about the world we can

how much you know about the world we can

how much you know about the world we can even assess your ability to process

even assess your ability to process

even assess your ability to process information your working memory capacity

information your working memory capacity

information your working memory capacity we can take words that you produce

we can take words that you produce

we can take words that you produce potentially verbally in a discussion but

potentially verbally in a discussion but

potentially verbally in a discussion but online in an essay in a blog in an email

online in an essay in a blog in an email

online in an essay in a blog in an email in a tweet we can take those and we can

in a tweet we can take those and we can

in a tweet we can take those and we can assess an abundance of information about

assess an abundance of information about

assess an abundance of information about the individual how do we do it well we

the individual how do we do it well we

the individual how do we do it well we take all those features we take the

take all those features we take the

take all those features we take the multidimensionality of language we take

multidimensionality of language we take

multidimensionality of language we take that we use machine learning algorithms

that we use machine learning algorithms

that we use machine learning algorithms we use machine learning and we create

we use machine learning and we create

we use machine learning and we create algorithms and those algorithms predict

algorithms and those algorithms predict

algorithms and those algorithms predict what people are doing what people are

what people are doing what people are

what people are doing what people are thinking and what their abilities are so

thinking and what their abilities are so

thinking and what their abilities are so language is revealing but language is

language is revealing but language is

language is revealing but language is also powerful now there are entities

also powerful now there are entities

also powerful now there are entities that are doing for malicious purposes

that are doing for malicious purposes

that are doing for malicious purposes but we are scientists we are educators

but we are scientists we are educators

but we are scientists we are educators so how do we use that one of the ways we

so how do we use that one of the ways we

so how do we use that one of the ways we use this in my laboratory is by create

use this in my laboratory is by create

use this in my laboratory is by create intelligent tutoring systems that

intelligent tutoring systems that

intelligent tutoring systems that provide that assess various aspects of

provide that assess various aspects of

provide that assess various aspects of related to education like text

related to education like text

related to education like text difficulty essay quality grammar

difficulty essay quality grammar

difficulty essay quality grammar mechanics that’s an easy one self

mechanics that’s an easy one self

mechanics that’s an easy one self explaining quality so if you’re

explaining quality so if you’re

explaining quality so if you’re something

something

something how well are you explaining it we can

how well are you explaining it we can

how well are you explaining it we can assess various things and we’ve used

assess various things and we’ve used

assess various things and we’ve used this too we’ve used this ability to

this too we’ve used this ability to

this too we’ve used this ability to understand language and our knowledge of

understand language and our knowledge of

understand language and our knowledge of how language improves learning that

how language improves learning that

how language improves learning that words are tools we need to understand

words are tools we need to understand

words are tools we need to understand that also in addition putting your words

that also in addition putting your words

that also in addition putting your words out there externalizing your words

out there externalizing your words

out there externalizing your words externalizing your language using your

externalizing your language using your

externalizing your language using your language engaging explaining text

language engaging explaining text

language engaging explaining text explaining your thoughts engaging in

explaining your thoughts engaging in

explaining your thoughts engaging in discussions with all with others all of

discussions with all with others all of

discussions with all with others all of these things all of these are things

these things all of these are things

these things all of these are things that improve your learning improve

that improve your learning improve

that improve your learning improve students learning so we combine those

students learning so we combine those

students learning so we combine those things in automated tutoring systems we

things in automated tutoring systems we

things in automated tutoring systems we combine our ability to automatically

combine our ability to automatically

combine our ability to automatically assess language with this power of

assess language with this power of

assess language with this power of language the power of language to

language the power of language to

language the power of language to improve learning we’ve done so in two

improve learning we’ve done so in two

improve learning we’ve done so in two technologies that we’ve created so far

technologies that we’ve created so far

technologies that we’ve created so far one is writing Pal and one is istar so I

one is writing Pal and one is istar so I

one is writing Pal and one is istar so I start is an interactive strategy

start is an interactive strategy

start is an interactive strategy tutoring system for active reading and

tutoring system for active reading and

tutoring system for active reading and thinking and the writing Pal is a

thinking and the writing Pal is a

thinking and the writing Pal is a tutoring system that provides students

tutoring system that provides students

tutoring system that provides students with tutoring on how to better right

with tutoring on how to better right

with tutoring on how to better right both of these use AI and both of these

both of these use AI and both of these

both of these use AI and both of these you sit systems use NLP and both of them

you sit systems use NLP and both of them

you sit systems use NLP and both of them are all of them both of them are gained

are all of them both of them are gained

are all of them both of them are gained based so they engage the student while

based so they engage the student while

based so they engage the student while the student is learning so going back to

the student is learning so going back to

the student is learning so going back to Snowden he said we can do this people at

Snowden he said we can do this people at

Snowden he said we can do this people at NASA NSA analysts actually into the way

NASA NSA analysts actually into the way

NASA NSA analysts actually into the way you think though they do language is

you think though they do language is

you think though they do language is powerful though and you need to use it

powerful though and you need to use it

powerful though and you need to use it thank

thank

thank [Applause]

”

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