good evening everyone yeah eating so I’m here to talk to you about happiness and
here to talk to you about happiness and
here to talk to you about happiness and joy for the material girl and boy seemed
joy for the material girl and boy seemed
joy for the material girl and boy seemed like a very practical topic for those of
like a very practical topic for those of
like a very practical topic for those of us living in the United States and
us living in the United States and
us living in the United States and living in Scottsdale and I come on let’s
living in Scottsdale and I come on let’s
living in Scottsdale and I come on let’s face it we definitely embrace the
face it we definitely embrace the
face it we definitely embrace the oppression or world here um
oppression or world here um
oppression or world here um there’s a lot of promise of happiness
there’s a lot of promise of happiness
there’s a lot of promise of happiness and joy in our material world right and
and joy in our material world right and
and joy in our material world right and we smile at the hyperbole of these
we smile at the hyperbole of these
we smile at the hyperbole of these statements when brands say things like
statements when brands say things like
statements when brands say things like this at the same time we’re a little bit
this at the same time we’re a little bit
this at the same time we’re a little bit suspect right just like you should
suspect right just like you should
suspect right just like you should probably be suspect of a professor of
probably be suspect of a professor of
probably be suspect of a professor of marketing who has also made her living
marketing who has also made her living
marketing who has also made her living promoting brands and designing brands
promoting brands and designing brands
promoting brands and designing brands talking about happiness through material
talking about happiness through material
talking about happiness through material possessions and you know what you are
possessions and you know what you are
possessions and you know what you are right to be suspect many researchers
right to be suspect many researchers
right to be suspect many researchers also are suspect we know that our
also are suspect we know that our
also are suspect we know that our happiness level even though the per
happiness level even though the per
happiness level even though the per capita income in the United States has
capita income in the United States has
capita income in the United States has risen 50% over the last 50 years our
risen 50% over the last 50 years our
risen 50% over the last 50 years our level of happiness has remained stagnant
level of happiness has remained stagnant
level of happiness has remained stagnant so why is this what’s happening here so
so why is this what’s happening here so
so why is this what’s happening here so we know through research that bigger
we know through research that bigger
we know through research that bigger houses faster cars they’ll make us happy
houses faster cars they’ll make us happy
houses faster cars they’ll make us happy in the moment but then afterwards we’re
in the moment but then afterwards we’re
in the moment but then afterwards we’re more depressed
more depressed
more depressed we’re in despair we have paranoia I
we’re in despair we have paranoia I
we’re in despair we have paranoia I think on the opposite effect and a lot
think on the opposite effect and a lot
think on the opposite effect and a lot of this is because we quickly adapt to
of this is because we quickly adapt to
of this is because we quickly adapt to whatever it is as humans this is
whatever it is as humans this is
whatever it is as humans this is something that we do naturally we need
something that we do naturally we need
something that we do naturally we need to we need to be quick learners but it
to we need to be quick learners but it
to we need to be quick learners but it leaves us feeling a bit empty in our
leaves us feeling a bit empty in our
leaves us feeling a bit empty in our possessions and so we kind of have this
possessions and so we kind of have this
possessions and so we kind of have this tendency
tendency
tendency to spiral down so why am i promoting
to spiral down so why am i promoting
to spiral down so why am i promoting that happiness is possible in these
that happiness is possible in these
that happiness is possible in these things what is my point here I take hope
things what is my point here I take hope
things what is my point here I take hope in dan Gilbert
in dan Gilbert
in dan Gilbert dan Gilbert’s a researcher who he’s been
dan Gilbert’s a researcher who he’s been
dan Gilbert’s a researcher who he’s been on this Ted 8 stage talking about
on this Ted 8 stage talking about
on this Ted 8 stage talking about happiness and he says part of the
happiness and he says part of the
happiness and he says part of the problem is that we often guess wrong
problem is that we often guess wrong
problem is that we often guess wrong about what it is that’s going to make us
about what it is that’s going to make us
about what it is that’s going to make us happy in his discovery of discovering
happy in his discovery of discovering
happy in his discovery of discovering that we guess wrong from this maybe I’m
that we guess wrong from this maybe I’m
that we guess wrong from this maybe I’m an optimist in this but I say if you can
an optimist in this but I say if you can
an optimist in this but I say if you can get it wrong you can get it right
get it wrong you can get it right
get it wrong you can get it right okay so there are ways that we can find
okay so there are ways that we can find
okay so there are ways that we can find in our material world a path to
in our material world a path to
in our material world a path to happiness and joy through our
happiness and joy through our
happiness and joy through our possessions we just have to get it right
possessions we just have to get it right
possessions we just have to get it right and I feel it is incumbent on me as
and I feel it is incumbent on me as
and I feel it is incumbent on me as somebody who designs these products and
somebody who designs these products and
somebody who designs these products and markets these products to help you find
markets these products to help you find
markets these products to help you find your way so here’s here’s my here’s what
your way so here’s here’s my here’s what
your way so here’s here’s my here’s what I propose
I propose
I propose I propose three possibilities for
I propose three possibilities for
I propose three possibilities for finding happiness and joy in our
finding happiness and joy in our
finding happiness and joy in our possessions the first one is happiness
possessions the first one is happiness
possessions the first one is happiness in design the second one is happiness
in design the second one is happiness
in design the second one is happiness via design and the third one is
via design and the third one is
via design and the third one is happiness by design ready all right
happiness by design ready all right
happiness by design ready all right let’s go first close your eyes think of
let’s go first close your eyes think of
let’s go first close your eyes think of something in your life something that
something in your life something that
something in your life something that you look forward to purchasing something
you look forward to purchasing something
you look forward to purchasing something that you own that you’re really proud of
that you own that you’re really proud of
that you own that you’re really proud of it’s important to you it’s special to
it’s important to you it’s special to
it’s important to you it’s special to you no one can take this away from you
you no one can take this away from you
you no one can take this away from you it has value when you show it to people
it has value when you show it to people
it has value when you show it to people you’re proud of it maybe it’s something
you’re proud of it maybe it’s something
you’re proud of it maybe it’s something that design critics consider
that design critics consider
that design critics consider quintessential something like Zippo
quintessential something like Zippo
quintessential something like Zippo lighter who can deny the beauty in the
lighter who can deny the beauty in the
lighter who can deny the beauty in the form
form
form in the iPod very practical but at the
in the iPod very practical but at the
in the iPod very practical but at the same time as design critics we laud
same time as design critics we laud
same time as design critics we laud these objects because they have use
these objects because they have use
these objects because they have use value but yet they are beautifully
value but yet they are beautifully
value but yet they are beautifully crafted and beautifully made and we
crafted and beautifully made and we
crafted and beautifully made and we celebrate these things and it’s it’s a
celebrate these things and it’s it’s a
celebrate these things and it’s it’s a good thing to celebrate these things
good thing to celebrate these things
good thing to celebrate these things because they reflect the craftsmanship
because they reflect the craftsmanship
because they reflect the craftsmanship of of the maker they reflect our ability
of of the maker they reflect our ability
of of the maker they reflect our ability there are objects of art to us ray-bans
there are objects of art to us ray-bans
there are objects of art to us ray-bans sometimes these things that are
sometimes these things that are
sometimes these things that are quintessential to us these objects these
quintessential to us these objects these
quintessential to us these objects these things we spend our money on their
things we spend our money on their
things we spend our money on their expensive cartier watches you know just
expensive cartier watches you know just
expensive cartier watches you know just beauty in form and in the Porsche or
beauty in form and in the Porsche or
beauty in form and in the Porsche or scarves or mess sometimes our
scarves or mess sometimes our
scarves or mess sometimes our quintessential objects the things that
quintessential objects the things that
quintessential objects the things that we value and pick they can be very
we value and pick they can be very
we value and pick they can be very mystical this is a beautiful hand beaded
mystical this is a beautiful hand beaded
mystical this is a beautiful hand beaded deer made by a shaman very important for
deer made by a shaman very important for
deer made by a shaman very important for the owner she gets great joy and
the owner she gets great joy and
the owner she gets great joy and satisfaction it talks about the
satisfaction it talks about the
satisfaction it talks about the connection she has with with this with
connection she has with with this with
connection she has with with this with this object and sometimes they’re
this object and sometimes they’re
this object and sometimes they’re nostalgic pics that people find
nostalgic pics that people find
nostalgic pics that people find quintessential whammo frisbees so
quintessential whammo frisbees so
quintessential whammo frisbees so something fun to own and who can deny
something fun to own and who can deny
something fun to own and who can deny the beauty and comfort and joy in owning
the beauty and comfort and joy in owning
the beauty and comfort and joy in owning a pair of 501 jeans in classics absolute
a pair of 501 jeans in classics absolute
a pair of 501 jeans in classics absolute classics and then we have whimsical pics
classics and then we have whimsical pics
classics and then we have whimsical pics a lessee
a lessee
a lessee design company anybody know what this is
it’s four eggs in the morning you take
it’s four eggs in the morning you take off the little guy’s hat you put the egg
off the little guy’s hat you put the egg
off the little guy’s hat you put the egg in his head and you use the spoon to
in his head and you use the spoon to
in his head and you use the spoon to have your breakfast I mean wonderful
have your breakfast I mean wonderful
have your breakfast I mean wonderful object whimsical a joy to own as there’s
object whimsical a joy to own as there’s
object whimsical a joy to own as there’s and there’s no problem in that so the
and there’s no problem in that so the
and there’s no problem in that so the key here is that there are such a thing
key here is that there are such a thing
key here is that there are such a thing and marketing researchers social
and marketing researchers social
and marketing researchers social scientists research point to
scientists research point to
scientists research point to quintessential objects these are things
quintessential objects these are things
quintessential objects these are things that for us or
that for us or
that for us or unequivocally right they’re important to
unequivocally right they’re important to
unequivocally right they’re important to us
us
us they are signaled to us as to who we are
they are signaled to us as to who we are
they are signaled to us as to who we are Sartre and more recently consumer
Sartre and more recently consumer
Sartre and more recently consumer behavior researcher Russell Belk points
behavior researcher Russell Belk points
behavior researcher Russell Belk points to the fact that we use these
to the fact that we use these
to the fact that we use these quintessential objects as signals they
quintessential objects as signals they
quintessential objects as signals they signal to ourselves the things that are
signal to ourselves the things that are
signal to ourselves the things that are important to us the things that we value
important to us the things that we value
important to us the things that we value the our interests and they also are
the our interests and they also are
the our interests and they also are signed to others and that they become
signed to others and that they become
signed to others and that they become means and tools for helping us complete
means and tools for helping us complete
means and tools for helping us complete ourselves so through them we find
ourselves so through them we find
ourselves so through them we find identity they reflect our lifestyle they
identity they reflect our lifestyle they
identity they reflect our lifestyle they reflect our tastes and our interests so
reflect our tastes and our interests so
reflect our tastes and our interests so that they have good value and we talk
that they have good value and we talk
that they have good value and we talk about them we have stories about them
about them we have stories about them
about them we have stories about them this is mauls pen he bought it in New
this is mauls pen he bought it in New
this is mauls pen he bought it in New York he was walking down the street he
York he was walking down the street he
York he was walking down the street he tells a story of going into the store it
tells a story of going into the store it
tells a story of going into the store it was a very expensive purchase but when
was a very expensive purchase but when
was a very expensive purchase but when he uses it he loves the feel of it this
he uses it he loves the feel of it this
he uses it he loves the feel of it this is Trisha Trisha I was talking to her
is Trisha Trisha I was talking to her
is Trisha Trisha I was talking to her about her Vespa and once again this is a
about her Vespa and once again this is a
about her Vespa and once again this is a purchase that she looked forward to she
purchase that she looked forward to she
purchase that she looked forward to she appreciates the design of it she
appreciates the design of it she
appreciates the design of it she appreciates the style of it she knows
appreciates the style of it she knows
appreciates the style of it she knows it’s expensive but there’s great value
it’s expensive but there’s great value
it’s expensive but there’s great value in it to her so this is her
in it to her so this is her
in it to her so this is her quintessential object so the value of
quintessential object so the value of
quintessential object so the value of these you often will hear people talk
these you often will hear people talk
these you often will hear people talk about things just like mall just like
about things just like mall just like
about things just like mall just like they talk in in the terms of it’s
they talk in in the terms of it’s
they talk in in the terms of it’s meaningful to me because I got it on
meaningful to me because I got it on
meaningful to me because I got it on sale
it’s a good deal we have to justify
it’s a good deal we have to justify these purchases we’re a little
these purchases we’re a little
these purchases we’re a little embarrassed we feel that we need to talk
embarrassed we feel that we need to talk
embarrassed we feel that we need to talk about it in these terms but but it’s
about it in these terms but but it’s
about it in these terms but but it’s okay
okay
okay it’s okay to admit that in this design
it’s okay to admit that in this design
it’s okay to admit that in this design that there’s a certain satisfaction
that there’s a certain satisfaction
that there’s a certain satisfaction there’s a certain joy in that and I
there’s a certain joy in that and I
there’s a certain joy in that and I think if we embrace that and are aware
think if we embrace that and are aware
think if we embrace that and are aware of that it’s it’s a good thing this is
of that it’s it’s a good thing this is
of that it’s it’s a good thing this is someone’s favorite item anybody know
someone’s favorite item anybody know
someone’s favorite item anybody know what this is and sometimes this is a
what this is and sometimes this is a
what this is and sometimes this is a miniature of this which is outside of
miniature of this which is outside of
miniature of this which is outside of John Moore College in Liverpool it’s a
John Moore College in Liverpool it’s a
John Moore College in Liverpool it’s a super Lama banana so a super Lama banana
super Lama banana so a super Lama banana
super Lama banana so a super Lama banana is actually a macro of the micro
is actually a macro of the micro
is actually a macro of the micro original which is only four inches tall
original which is only four inches tall
original which is only four inches tall so for artists and Liverpool made this
so for artists and Liverpool made this
so for artists and Liverpool made this object big as you can see and Liverpool
object big as you can see and Liverpool
object big as you can see and Liverpool went super llama bananas over it and
went super llama bananas over it and
went super llama bananas over it and they made 125 of these and decorated
they made 125 of these and decorated
they made 125 of these and decorated them all around
them all around
them all around Liverpool now an really is enamored with
Liverpool now an really is enamored with
Liverpool now an really is enamored with these so she went this summer they were
these so she went this summer they were
these so she went this summer they were displayed the summer of 2008 so she ran
displayed the summer of 2008 so she ran
displayed the summer of 2008 so she ran around Liverpool and photographed 70 of
around Liverpool and photographed 70 of
around Liverpool and photographed 70 of these and for Christmas that year she
these and for Christmas that year she
these and for Christmas that year she bought herself her own two foot version
bought herself her own two foot version
bought herself her own two foot version of it which is what I showed you so this
of it which is what I showed you so this
of it which is what I showed you so this object it makes her very happy it has a
object it makes her very happy it has a
object it makes her very happy it has a story to tell so what these
story to tell so what these
story to tell so what these quintessential objects are for us
quintessential objects are for us
quintessential objects are for us essentially they’re visual storytelling
essentially they’re visual storytelling
essentially they’re visual storytelling they tell stories to us about who we
they tell stories to us about who we
they tell stories to us about who we were
were
were who we are what matters to us and become
who we are what matters to us and become
who we are what matters to us and become a part of us this is a quintessential
a part of us this is a quintessential
a part of us this is a quintessential object for me try not to judge me
object for me try not to judge me
object for me try not to judge me I won’t ask you what this says about me
I won’t ask you what this says about me
I won’t ask you what this says about me it’s an alien abduction lamp I think
it’s an alien abduction lamp I think
it’s an alien abduction lamp I think this is great okay I’m not the only one
this is great okay I’m not the only one
this is great okay I’m not the only one though that thinks this is great watch
though that thinks this is great watch
though that thinks this is great watch this it’s sold out so it’s this is now
this it’s sold out so it’s this is now
this it’s sold out so it’s this is now an aspirational quintessential object
an aspirational quintessential object
an aspirational quintessential object because I can’t get my hands on one so
because I can’t get my hands on one so
because I can’t get my hands on one so it’s something to think about
it’s something to think about
it’s something to think about so they can be just quirky wonderfully
so they can be just quirky wonderfully
so they can be just quirky wonderfully wired wild weird things like that or
wired wild weird things like that or
wired wild weird things like that or they can be a talisman this is John’s
they can be a talisman this is John’s
they can be a talisman this is John’s quintessential object it’s a hardy
quintessential object it’s a hardy
quintessential object it’s a hardy fishing reel and he came upon it it was
fishing reel and he came upon it it was
fishing reel and he came upon it it was given to him by his father when he was
given to him by his father when he was
given to him by his father when he was young and this is a talisman to his
young and this is a talisman to his
young and this is a talisman to his youth and to his present he has a great
youth and to his present he has a great
youth and to his present he has a great connection to fly-fishing
connection to fly-fishing
connection to fly-fishing so when he sees this when he talks about
so when he sees this when he talks about
so when he sees this when he talks about this it becomes a connection to him to
this it becomes a connection to him to
this it becomes a connection to him to his past and his present and becomes a
his past and his present and becomes a
his past and his present and becomes a memory marker for his father so very
memory marker for his father so very
memory marker for his father so very very important quintessential object so
very important quintessential object so
very important quintessential object so where am I going with this
where am I going with this
where am I going with this how do we go about building happiness
how do we go about building happiness
how do we go about building happiness and joy in design we have to go and look
and joy in design we have to go and look
and joy in design we have to go and look at happiness to begin with let’s look at
at happiness to begin with let’s look at
at happiness to begin with let’s look at the science of happiness so what we know
the science of happiness so what we know
the science of happiness so what we know is that 50% of our happiness is going to
is that 50% of our happiness is going to
is that 50% of our happiness is going to be what we’re born with some of us are
be what we’re born with some of us are
be what we’re born with some of us are glass half-full people some of us are
glass half-full people some of us are
glass half-full people some of us are glass half-empty people nothing’s going
glass half-empty people nothing’s going
glass half-empty people nothing’s going to change that so that’s the first half
to change that so that’s the first half
to change that so that’s the first half of it 10% which may surprise you is
of it 10% which may surprise you is
of it 10% which may surprise you is circumstantial which is an explanation
circumstantial which is an explanation
circumstantial which is an explanation about why when our circumstances change
about why when our circumstances change
about why when our circumstances change and we move into that bigger house it
and we move into that bigger house it
and we move into that bigger house it may be it doesn’t make that much of a
may be it doesn’t make that much of a
may be it doesn’t make that much of a difference or if something happens and
difference or if something happens and
difference or if something happens and we can no longer be in that big house
we can no longer be in that big house
we can no longer be in that big house that you know we’re still okay but where
that you know we’re still okay but where
that you know we’re still okay but where the answer to how we can get it right
the answer to how we can get it right
the answer to how we can get it right about what will make us happy lies in
about what will make us happy lies in
about what will make us happy lies in this 40% this
this 40% this
this 40% this volitional 40% of our happiness is our
volitional 40% of our happiness is our
volitional 40% of our happiness is our determination it’s an intentional
determination it’s an intentional
determination it’s an intentional contemplation attentional deliberation
contemplation attentional deliberation
contemplation attentional deliberation to do that so what this does is supports
to do that so what this does is supports
to do that so what this does is supports the idea that our volitional efforts can
the idea that our volitional efforts can
the idea that our volitional efforts can make a difference in longitudinal
make a difference in longitudinal
make a difference in longitudinal happiness in our lives so what what I
happiness in our lives so what what I
happiness in our lives so what what I might appeal to you for happiness in
might appeal to you for happiness in
might appeal to you for happiness in design the first half of this talk is to
design the first half of this talk is to
design the first half of this talk is to make sure that we consider we ponder we
make sure that we consider we ponder we
make sure that we consider we ponder we remember we remember the stories that
remember we remember the stories that
remember we remember the stories that the quintessential object whatever it
the quintessential object whatever it
the quintessential object whatever it was that you thought of that it remains
was that you thought of that it remains
was that you thought of that it remains top of mind for you and that you
top of mind for you and that you
top of mind for you and that you celebrate it YouTube is a wonderful
celebrate it YouTube is a wonderful
celebrate it YouTube is a wonderful place to find design in designed objects
place to find design in designed objects
place to find design in designed objects this is a quintessential object for for
this is a quintessential object for for
this is a quintessential object for for for John and he celebrated it in this
for John and he celebrated it in this
for John and he celebrated it in this way now I don’t necessarily say that
way now I don’t necessarily say that
way now I don’t necessarily say that this is a way that you may want to go
this is a way that you may want to go
this is a way that you may want to go about doing this but there’s a
about doing this but there’s a
about doing this but there’s a phenomenon on YouTube
[Music]
[Music] consideration the value
the testament
the testament it’s Memorial – as we go
you
you Oh
my first discovered
my first discovered [Music]
[Music]
[Music] my reaction was
then
then yes
so we can reflect we can do what we can
so we can reflect we can do what we can to keep it top of mind so this by design
to keep it top of mind so this by design
to keep it top of mind so this by design is a good way InDesign is a good way but
is a good way InDesign is a good way but
is a good way InDesign is a good way but I propose that there’s a better way so
I propose that there’s a better way so
I propose that there’s a better way so Aristotle tells us that external that
Aristotle tells us that external that
Aristotle tells us that external that people fancy external goods and they
people fancy external goods and they
people fancy external goods and they think that they’re going to make us
think that they’re going to make us
think that they’re going to make us happy is true in Aristotle’s day it’s
happy is true in Aristotle’s day it’s
happy is true in Aristotle’s day it’s true today but that the real happiness
true today but that the real happiness
true today but that the real happiness is an activity so that’s where we get to
is an activity so that’s where we get to
is an activity so that’s where we get to number two so happiness can is better
number two so happiness can is better
number two so happiness can is better found be a design and what I mean by
found be a design and what I mean by
found be a design and what I mean by that is that possessions can take you to
that is that possessions can take you to
that is that possessions can take you to one level experience marketing
one level experience marketing
one level experience marketing researchers have come up with what they
researchers have come up with what they
researchers have come up with what they call the experience recommendation so in
call the experience recommendation so in
call the experience recommendation so in their experience recommendation they’re
their experience recommendation they’re
their experience recommendation they’re better than possessions and here are
better than possessions and here are
better than possessions and here are their arguments they say they’re better
their arguments they say they’re better
their arguments they say they’re better because they improve over time where
because they improve over time where
because they improve over time where possessions do not so that that
possessions do not so that that
possessions do not so that that transatlantic flight that you took where
transatlantic flight that you took where
transatlantic flight that you took where you’re cramped in that seat and the food
you’re cramped in that seat and the food
you’re cramped in that seat and the food was awful
was awful
was awful you get overseas and you have this
you get overseas and you have this
you get overseas and you have this incredible journey in France and you
incredible journey in France and you
incredible journey in France and you forget all the pain and the trouble that
forget all the pain and the trouble that
forget all the pain and the trouble that went into it so they they are more
went into it so they they are more
went into it so they they are more meaningful that way experiences are
meaningful that way experiences are
meaningful that way experiences are unique there’s not a single person in
unique there’s not a single person in
unique there’s not a single person in this room who experiences life in the
this room who experiences life in the
this room who experiences life in the same way their individual to us they
same way their individual to us they
same way their individual to us they tell us something about ourselves and
tell us something about ourselves and
tell us something about ourselves and lastly they have more social value
lastly they have more social value
lastly they have more social value because you experience things you go to
because you experience things you go to
because you experience things you go to a concert together you travel together
a concert together you travel together
a concert together you travel together and also another other bonus socially
and also another other bonus socially
and also another other bonus socially it’s okay to talk about your travel it’s
it’s okay to talk about your travel it’s
it’s okay to talk about your travel it’s not okay to talk about our material
not okay to talk about our material
not okay to talk about our material possessions in the same way
possessions in the same way
possessions in the same way so those three benefits however downside
so those three benefits however downside
so those three benefits however downside trips over what do we left with selfies
trips over what do we left with selfies
trips over what do we left with selfies [Laughter]
[Laughter]
[Laughter] lots and lots of selfies why because
lots and lots of selfies why because
lots and lots of selfies why because we’re trying to capture that so when I
we’re trying to capture that so when I
we’re trying to capture that so when I proposed and what came out of my
proposed and what came out of my
proposed and what came out of my research is that by by taking a
research is that by by taking a
research is that by by taking a quintessential odd object and making it
quintessential odd object and making it
quintessential odd object and making it certain that it’s one that you can
certain that it’s one that you can
certain that it’s one that you can experience life on you get the best of
experience life on you get the best of
experience life on you get the best of both worlds so you get the InDesign as a
both worlds so you get the InDesign as a
both worlds so you get the InDesign as a quintessential object and you also get
quintessential object and you also get
quintessential object and you also get the via design so we’re these are what I
the via design so we’re these are what I
the via design so we’re these are what I call experiential objects so meet Duke
call experiential objects so meet Duke
call experiential objects so meet Duke Duke is an experiential object so John
Duke is an experiential object so John
Duke is an experiential object so John lives in England and he grew up and had
lives in England and he grew up and had
lives in England and he grew up and had a scooter like this when he was 20
a scooter like this when he was 20
a scooter like this when he was 20 he’s now 60 and he wanted to buy a
he’s now 60 and he wanted to buy a
he’s now 60 and he wanted to buy a scooter that was the replica of the
scooter that was the replica of the
scooter that was the replica of the scooter that he had when he was 20 and
scooter that he had when he was 20 and
scooter that he had when he was 20 and got to explore the world on so this is
got to explore the world on so this is
got to explore the world on so this is an object that allows him to go and
an object that allows him to go and
an object that allows him to go and travel the world and brought him to this
travel the world and brought him to this
travel the world and brought him to this place where I met him
[Music]
[Music] [Applause]
[Applause]
[Applause] [Music]
[Music]
[Music] you
you
you [Music]
[Music]
[Music] you
you
you [Music]
[Music]
[Music] celebrating life using a designed object
celebrating life using a designed object
celebrating life using a designed object finding happiness via design and then
finding happiness via design and then
finding happiness via design and then you don’t have to travel far to do this
you don’t have to travel far to do this
you don’t have to travel far to do this you can do this closer to home Tory took
you can do this closer to home Tory took
you can do this closer to home Tory took the money she inherited from her mother
the money she inherited from her mother
the money she inherited from her mother and she redesigned her kitchen so every
and she redesigned her kitchen so every
and she redesigned her kitchen so every day she gets to experience have the
day she gets to experience have the
day she gets to experience have the experience of making making memories in
experience of making making memories in
experience of making making memories in this kitchen and the kitchen stirs is a
this kitchen and the kitchen stirs is a
this kitchen and the kitchen stirs is a memory marker of her mother you could do
memory marker of her mother you could do
memory marker of her mother you could do something high fly purchase an airplane
something high fly purchase an airplane
something high fly purchase an airplane or it could be as simple as a good pair
or it could be as simple as a good pair
or it could be as simple as a good pair of binoculars allow you to go out and
of binoculars allow you to go out and
of binoculars allow you to go out and experience the world but whatever it is
experience the world but whatever it is
experience the world but whatever it is the idea is that you you purchase
the idea is that you you purchase
the idea is that you you purchase something to experience life via design
something to experience life via design
something to experience life via design so once again the same rule applies that
so once again the same rule applies that
so once again the same rule applies that you’re being intentional you’re
you’re being intentional you’re
you’re being intentional you’re intentionally picking out and deciding
intentionally picking out and deciding
intentionally picking out and deciding to spend and make your possession
to spend and make your possession
to spend and make your possession something that you can experience life
something that you can experience life
something that you can experience life so happiness and joy by design is the
so happiness and joy by design is the
so happiness and joy by design is the next level up from that so if in design
next level up from that so if in design
next level up from that so if in design is good via designs better here’s the
is good via designs better here’s the
is good via designs better here’s the best so what’s best is that we design
best so what’s best is that we design
best so what’s best is that we design we’re going to turn the design the now
we’re going to turn the design the now
we’re going to turn the design the now the object into a verb the beauty of the
the object into a verb the beauty of the
the object into a verb the beauty of the word design is it can be a verb so I’m
word design is it can be a verb so I’m
word design is it can be a verb so I’m going to propose that all of you are
going to propose that all of you are
going to propose that all of you are designers by Herman Simons herbert
designers by Herman Simons herbert
designers by Herman Simons herbert simons definition Herbert Simon is an
simons definition Herbert Simon is an
simons definition Herbert Simon is an economist I won’t hold that against him
economist I won’t hold that against him
economist I won’t hold that against him so he says that design is simply taking
so he says that design is simply taking
so he says that design is simply taking an existing situation and turning it
an existing situation and turning it
an existing situation and turning it into preferred situation and design
into preferred situation and design
into preferred situation and design happens in that middle point in between
happens in that middle point in between
happens in that middle point in between so and the other thing I like about his
so and the other thing I like about his
so and the other thing I like about his definition of design is anybody can
definition of design is anybody can
definition of design is anybody can design anywhere we tend to think of
design anywhere we tend to think of
design anywhere we tend to think of design and innovation as being only for
design and innovation as being only for
design and innovation as being only for first world countries where there’s
first world countries where there’s
first world countries where there’s technology a technological base but
technology a technological base but
technology a technological base but everybody everywhere all the time
everybody everywhere all the time
everybody everywhere all the time designed and we’ve been doing that since
designed and we’ve been doing that since
designed and we’ve been doing that since the beginning of time once upon a time
the beginning of time once upon a time
the beginning of time once upon a time we were all designers you
we were all designers you
we were all designers you jakers so we if we needed something we
jakers so we if we needed something we
jakers so we if we needed something we were tool makers we needed to have
were tool makers we needed to have
were tool makers we needed to have something done so it make the tool in
something done so it make the tool in
something done so it make the tool in order to get it done then came the
order to get it done then came the
order to get it done then came the separation now we have a separate user
separation now we have a separate user
separation now we have a separate user separate maker separate designer we
separate maker separate designer we
separate maker separate designer we don’t need anymore
don’t need anymore
don’t need anymore to make things there’s no need in our
to make things there’s no need in our
to make things there’s no need in our modern economy
modern economy
modern economy she said The Economist to do this but
she said The Economist to do this but
she said The Economist to do this but Eric von Hippel of MIT noticed dark
Eric von Hippel of MIT noticed dark
Eric von Hippel of MIT noticed dark matter all throughout the universe the
matter all throughout the universe the
matter all throughout the universe the consumer universe we were making things
consumer universe we were making things
consumer universe we were making things he found more everyday people making
he found more everyday people making
he found more everyday people making things in his three country study than
things in his three country study than
things in his three country study than there were professional designers so it
there were professional designers so it
there were professional designers so it eighteen point five million people in
eighteen point five million people in
eighteen point five million people in the US Japan and the UK this is 2.3
the US Japan and the UK this is 2.3
the US Japan and the UK this is 2.3 times more money being spent by these
times more money being spent by these
times more money being spent by these people than the entire R&D budget of
people than the entire R&D budget of
people than the entire R&D budget of Great Britain billions of dollars people
Great Britain billions of dollars people
Great Britain billions of dollars people are spending making things on their own
are spending making things on their own
are spending making things on their own they engage this way making with
they engage this way making with
they engage this way making with Nespresso making espresso machines they
Nespresso making espresso machines they
Nespresso making espresso machines they act as as makers and users beer making
act as as makers and users beer making
act as as makers and users beer making kits we’ve seen these things and
kits we’ve seen these things and
kits we’ve seen these things and sometimes we put it all together again
sometimes we put it all together again
sometimes we put it all together again and DIY our alien lamps so I haven’t
and DIY our alien lamps so I haven’t
and DIY our alien lamps so I haven’t done that yet so why do we do this we do
done that yet so why do we do this we do
done that yet so why do we do this we do this in a couple levels this is Tim Tim
this in a couple levels this is Tim Tim
this in a couple levels this is Tim Tim wanted to create his idea was he wanted
wanted to create his idea was he wanted
wanted to create his idea was he wanted to have his no regrets kitchen so that
to have his no regrets kitchen so that
to have his no regrets kitchen so that was a tool for him it was also a means
was a tool for him it was also a means
was a tool for him it was also a means for him to express exactly what he
for him to express exactly what he
for him to express exactly what he wanted in this kitchen and gave him a
wanted in this kitchen and gave him a
wanted in this kitchen and gave him a chance to design and from his design he
chance to design and from his design he
chance to design and from his design he gets his six burner stove he has a
gets his six burner stove he has a
gets his six burner stove he has a kitchen ministry so he gets to enjoy
kitchen ministry so he gets to enjoy
kitchen ministry so he gets to enjoy having the the design in design
having the the design in design
having the the design in design he had the via design he gets to
he had the via design he gets to
he had the via design he gets to experience it because he’s making all
experience it because he’s making all
experience it because he’s making all meals for
meals for
meals for in this kitchen and then he has by
in this kitchen and then he has by
in this kitchen and then he has by design by having designed it so you get
design by having designed it so you get
design by having designed it so you get a great deal of happiness and
a great deal of happiness and
a great deal of happiness and satisfaction out of this cooking these
satisfaction out of this cooking these
satisfaction out of this cooking these yummy yummy meals all right so what else
yummy yummy meals all right so what else
yummy yummy meals all right so what else does he gain from this he gains skills
does he gain from this he gains skills
does he gain from this he gains skills he greens a sense of autonomy learning
he greens a sense of autonomy learning
he greens a sense of autonomy learning community a cornucopia of benefits come
community a cornucopia of benefits come
community a cornucopia of benefits come from when we experience objects by
from when we experience objects by
from when we experience objects by design we design them ourselves
design we design them ourselves
design we design them ourselves Tory in her kitchen decorated best buzz
Tory in her kitchen decorated best buzz
Tory in her kitchen decorated best buzz this could be anything from weaving my
this could be anything from weaving my
this could be anything from weaving my friend Bobby she enjoys finding her
friend Bobby she enjoys finding her
friend Bobby she enjoys finding her family history and she publishes books
family history and she publishes books
family history and she publishes books based on her family history it becomes a
based on her family history it becomes a
based on her family history it becomes a path of discovery so Karen grew up in
path of discovery so Karen grew up in
path of discovery so Karen grew up in Kansas and she discovered modern design
Kansas and she discovered modern design
Kansas and she discovered modern design she discovered that she loved the shape
she discovered that she loved the shape
she discovered that she loved the shape in the form of it so when she went to
in the form of it so when she went to
in the form of it so when she went to designer kitchen she designed it in a
designer kitchen she designed it in a
designer kitchen she designed it in a very modern style people design they’re
very modern style people design they’re
very modern style people design they’re all different levels
all different levels
all different levels BMW ran a contest designed BMW you can
BMW ran a contest designed BMW you can
BMW ran a contest designed BMW you can design Nikes you can design Legos places
design Nikes you can design Legos places
design Nikes you can design Legos places in France have been designing things
in France have been designing things
in France have been designing things perfume you can design perfume we can
perfume you can design perfume we can
perfume you can design perfume we can design pottery the point is that our
design pottery the point is that our
design pottery the point is that our human potential if we can reach our
human potential if we can reach our
human potential if we can reach our human potential go for a human potential
human potential go for a human potential
human potential go for a human potential that’s going to give us the greatest
that’s going to give us the greatest
that’s going to give us the greatest source of happiness so my final
source of happiness so my final
source of happiness so my final recommendations to you are find
recommendations to you are find
recommendations to you are find happiness and joy in design find
happiness and joy in design find
happiness and joy in design find happiness in joy
happiness in joy
happiness in joy via design most importantly of all find
via design most importantly of all find
via design most importantly of all find your source of happiness by design make
your source of happiness by design make
your source of happiness by design make and shape your world
and shape your world
and shape your world [Music]
[Music]
[Music] thank you
thank you
thank you [Applause]
”
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