a picture speaks a thousand words what is it about an image that captivates us
is it about an image that captivates us
is it about an image that captivates us you will all agree with me that there is
you will all agree with me that there is
you will all agree with me that there is something enduring about a photograph
something enduring about a photograph
something enduring about a photograph ask different people why a photograph is
ask different people why a photograph is
ask different people why a photograph is just so captivating and why it’s worth a
just so captivating and why it’s worth a
just so captivating and why it’s worth a thousand words no two responses will be
thousand words no two responses will be
thousand words no two responses will be the same yet everyone will have an
the same yet everyone will have an
the same yet everyone will have an answer what is it what is the picture
answer what is it what is the picture
answer what is it what is the picture tell you about the individual what are
tell you about the individual what are
tell you about the individual what are they feeling and what are they thinking
they feeling and what are they thinking
they feeling and what are they thinking now not too long ago photographs
now not too long ago photographs
now not too long ago photographs actually took a lot of work to produce
actually took a lot of work to produce
actually took a lot of work to produce and they ultimately survived a physical
and they ultimately survived a physical
and they ultimately survived a physical manifestation of a moment in time take a
manifestation of a moment in time take a
manifestation of a moment in time take a look at this picture that’s a picture of
look at this picture that’s a picture of
look at this picture that’s a picture of me as a baby
me as a baby
me as a baby cute head now this picture was actually
cute head now this picture was actually
cute head now this picture was actually hand finished by an artist and framed
hand finished by an artist and framed
hand finished by an artist and framed there is only one picture of me as a
there is only one picture of me as a
there is only one picture of me as a baby when I was 1 year old and
baby when I was 1 year old and
baby when I was 1 year old and fortunately I have it now this is one of
fortunately I have it now this is one of
fortunately I have it now this is one of those talks where I’m actually gonna ask
those talks where I’m actually gonna ask
those talks where I’m actually gonna ask you to take out your cell phones can you
you to take out your cell phones can you
you to take out your cell phones can you all take out your cell phones for me
all take out your cell phones for me
all take out your cell phones for me hustle-and-bustle
hustle-and-bustle
hustle-and-bustle great I want you to look at the number
great I want you to look at the number
great I want you to look at the number of photographs that you have in your
of photographs that you have in your
of photographs that you have in your album and take a mental note of that
album and take a mental note of that
album and take a mental note of that number I’m gonna get back to it because
number I’m gonna get back to it because
number I’m gonna get back to it because here’s the thing how many images do you
here’s the thing how many images do you
here’s the thing how many images do you think you have today of your friends
think you have today of your friends
think you have today of your friends your family your children grandchildren
your family your children grandchildren
your family your children grandchildren nieces nephews your pets I’ll tell you
nieces nephews your pets I’ll tell you
nieces nephews your pets I’ll tell you the average person has about 3,000
the average person has about 3,000
the average person has about 3,000 images on their phone and soon 3,000
images on their phone and soon 3,000
images on their phone and soon 3,000 could become 30000 so let’s do a quick
could become 30000 so let’s do a quick
could become 30000 so let’s do a quick survey across the room who’s got more
survey across the room who’s got more
survey across the room who’s got more than he’s got like a thousand photos on
than he’s got like a thousand photos on
than he’s got like a thousand photos on there
there
there phone coupler hands who’s got 3000
phone coupler hands who’s got 3000
phone coupler hands who’s got 3000 photos on their phone nice
photos on their phone nice
photos on their phone nice who’s got about 7,000 who’s in my over
who’s got about 7,000 who’s in my over
who’s got about 7,000 who’s in my over 10,000 photograph Club there you go okay
10,000 photograph Club there you go okay
10,000 photograph Club there you go okay so now put your phones away and let me
so now put your phones away and let me
so now put your phones away and let me tell you how technology is starting to
tell you how technology is starting to
tell you how technology is starting to extract the sentiment out of photographs
extract the sentiment out of photographs
extract the sentiment out of photographs because Wow
because Wow
because Wow things have changed right from me just
things have changed right from me just
things have changed right from me just having one copy of a photograph of me as
having one copy of a photograph of me as
having one copy of a photograph of me as a 1 year old to the thousands of images
a 1 year old to the thousands of images
a 1 year old to the thousands of images that would carry around with us in our
that would carry around with us in our
that would carry around with us in our back pockets so if a photo is worth a
back pockets so if a photo is worth a
back pockets so if a photo is worth a thousand words technology today will
thousand words technology today will
thousand words technology today will tell you what those words are because
tell you what those words are because
tell you what those words are because they are captured but not yet spoken now
they are captured but not yet spoken now
they are captured but not yet spoken now photographs were once precious physical
photographs were once precious physical
photographs were once precious physical artifacts that we used to pass down from
artifacts that we used to pass down from
artifacts that we used to pass down from generation to generation
generation to generation
generation to generation but the next frontier of photography is
but the next frontier of photography is
but the next frontier of photography is identifying how an image makes you feel
identifying how an image makes you feel
identifying how an image makes you feel or how you feel about a particular image
or how you feel about a particular image
or how you feel about a particular image the art of photography no longer resides
the art of photography no longer resides
the art of photography no longer resides with the professional photographers the
with the professional photographers the
with the professional photographers the evolution of technology has opened the
evolution of technology has opened the
evolution of technology has opened the door to everyone I for example I’m in
door to everyone I for example I’m in
door to everyone I for example I’m in that over 10,000 club I take photographs
that over 10,000 club I take photographs
that over 10,000 club I take photographs every day of my dog’s as a curator
every day of my dog’s as a curator
every day of my dog’s as a curator my grandchild and even my delicious
my grandchild and even my delicious
my grandchild and even my delicious homemade bagels by the way they are
homemade bagels by the way they are
homemade bagels by the way they are legit they are really good my instagram
legit they are really good my instagram
legit they are really good my instagram is bursting with images that matter to
is bursting with images that matter to
is bursting with images that matter to me which hopefully makes my audience
me which hopefully makes my audience
me which hopefully makes my audience feel what I’m feeling through the images
feel what I’m feeling through the images
feel what I’m feeling through the images that I capture and through time I have
that I capture and through time I have
that I capture and through time I have taught myself how to better take
taught myself how to better take
taught myself how to better take photographs and across the globe people
photographs and across the globe people
photographs and across the globe people are taking billions of photographs with
are taking billions of photographs with
are taking billions of photographs with their mobile devices today in fact in
their mobile devices today in fact in
their mobile devices today in fact in 2017 alone that’s right this year over
2017 alone that’s right this year over
2017 alone that’s right this year over one trillion images will be taken on
one trillion images will be taken on
one trillion images will be taken on mobile devices 90% of those
mobile devices 90% of those
mobile devices 90% of those approximately 90% of those will be taken
approximately 90% of those will be taken
approximately 90% of those will be taken on a smartphone would you believe me if
on a smartphone would you believe me if
on a smartphone would you believe me if I told you that almost 3.5 billion
I told you that almost 3.5 billion
I told you that almost 3.5 billion images are shared online per day it’s a
images are shared online per day it’s a
images are shared online per day it’s a lot so gone are the days right of
lot so gone are the days right of
lot so gone are the days right of capturing your moments on 35-millimeter
capturing your moments on 35-millimeter
capturing your moments on 35-millimeter do you remember those days right
do you remember those days right
do you remember those days right monitoring the counter is the number of
monitoring the counter is the number of
monitoring the counter is the number of exposures diminished on your role right
exposures diminished on your role right
exposures diminished on your role right do you remember that or taking your film
do you remember that or taking your film
do you remember that or taking your film to a photo developer and waiting
to a photo developer and waiting
to a photo developer and waiting patiently to see if your moments
patiently to see if your moments
patiently to see if your moments captured were captured in focus
captured were captured in focus
captured were captured in focus do you remember bit nostalgic right so
do you remember bit nostalgic right so
do you remember bit nostalgic right so photo albums no longer occupies so much
photo albums no longer occupies so much
photo albums no longer occupies so much room on your shelf right digital images
room on your shelf right digital images
room on your shelf right digital images of today can be easily quickly taken and
of today can be easily quickly taken and
of today can be easily quickly taken and stored online in cloud provided albums
stored online in cloud provided albums
stored online in cloud provided albums the mobile photography phenomenon
the mobile photography phenomenon
the mobile photography phenomenon presents new opportunities for us to
presents new opportunities for us to
presents new opportunities for us to develop new and deeper engagements with
develop new and deeper engagements with
develop new and deeper engagements with people all of us the we right we want to
people all of us the we right we want to
people all of us the we right we want to discover valuable emotional insights and
discover valuable emotional insights and
discover valuable emotional insights and create relevant user-generated photo
create relevant user-generated photo
create relevant user-generated photo libraries that capture the hearts and
libraries that capture the hearts and
libraries that capture the hearts and the minds of your audience look at these
the minds of your audience look at these
the minds of your audience look at these two images an elderly lady wanting to
two images an elderly lady wanting to
two images an elderly lady wanting to dip her toes in the water only capable
dip her toes in the water only capable
dip her toes in the water only capable with the help of another look closely
with the help of another look closely
with the help of another look closely and you may see the part of dolphins in
and you may see the part of dolphins in
and you may see the part of dolphins in the distance that came out to greet her
the distance that came out to greet her
the distance that came out to greet her the ocean called the surf a little worth
the ocean called the surf a little worth
the ocean called the surf a little worth windy
windy
windy a young girl embarking on an exciting
a young girl embarking on an exciting
a young girl embarking on an exciting new journey wedded bliss special moments
new journey wedded bliss special moments
new journey wedded bliss special moments reflection partnership love
reflection partnership love
reflection partnership love today we can describe these metadata
today we can describe these metadata
today we can describe these metadata components as the DNA of a photograph
components as the DNA of a photograph
components as the DNA of a photograph and today if you think about the
and today if you think about the
and today if you think about the metadata it includes simple things like
metadata it includes simple things like
metadata it includes simple things like your camera information geolocation and
your camera information geolocation and
your camera information geolocation and basic cognitive recognition we are
basic cognitive recognition we are
basic cognitive recognition we are capturing life in images today
capturing life in images today
capturing life in images today so now let’s unlock the 1000 words that
so now let’s unlock the 1000 words that
so now let’s unlock the 1000 words that include emotions reactions and deeper
include emotions reactions and deeper
include emotions reactions and deeper descriptions with an evolving shift of
descriptions with an evolving shift of
descriptions with an evolving shift of Technology in the market we are seeing
Technology in the market we are seeing
Technology in the market we are seeing more people gaining additional skills in
more people gaining additional skills in
more people gaining additional skills in taking and editing photos and because of
taking and editing photos and because of
taking and editing photos and because of that we are seeing an explosion of
that we are seeing an explosion of
that we are seeing an explosion of talented amateur photographers that are
talented amateur photographers that are
talented amateur photographers that are coming to the market who are taking
coming to the market who are taking
coming to the market who are taking real-life pictures that are authentic
real-life pictures that are authentic
real-life pictures that are authentic and not staged so today like a pixel in
and not staged so today like a pixel in
and not staged so today like a pixel in the fabric of time it is so easy to take
the fabric of time it is so easy to take
the fabric of time it is so easy to take share and post your photographs the
share and post your photographs the
share and post your photographs the introduction of cameras into mobile
introduction of cameras into mobile
introduction of cameras into mobile phones achieve two things one it made
phones achieve two things one it made
phones achieve two things one it made taking photos instant and sharing them
taking photos instant and sharing them
taking photos instant and sharing them and two it literally transformed
and two it literally transformed
and two it literally transformed photography into a new form of
photography into a new form of
photography into a new form of communication and because images are not
communication and because images are not
communication and because images are not created instantly and just stored
created instantly and just stored
created instantly and just stored digitally right the vast majority will
digitally right the vast majority will
digitally right the vast majority will never be printed instead we’ll just keep
never be printed instead we’ll just keep
never be printed instead we’ll just keep sharing posting and messaging and it’s
sharing posting and messaging and it’s
sharing posting and messaging and it’s used today in a new form of online
used today in a new form of online
used today in a new form of online communication and because our phones are
communication and because our phones are
communication and because our phones are always with us
always with us
always with us it makes each moment capturing whatever
it makes each moment capturing whatever
it makes each moment capturing whatever moment capture well and there is no
moment capture well and there is no
moment capture well and there is no longer having to choose that very best
longer having to choose that very best
longer having to choose that very best moment to capture because you get so
moment to capture because you get so
moment to capture because you get so many do overs not like in the old days
many do overs not like in the old days
many do overs not like in the old days we had to monitor those those roles
we had to monitor those those roles
we had to monitor those those roles right as the counter window so this is
right as the counter window so this is
right as the counter window so this is important and this is where photography
important and this is where photography
important and this is where photography is going in terms of their new form of
is going in terms of their new form of
is going in terms of their new form of communication and understanding
communication and understanding
communication and understanding everybody today has an equal opportunity
everybody today has an equal opportunity
everybody today has an equal opportunity to speak through a new form of
to speak through a new form of
to speak through a new form of communication no language
communication no language
communication no language no boundaries no experience required
no boundaries no experience required
no boundaries no experience required just images the thousand words in every
just images the thousand words in every
just images the thousand words in every photograph quickly is replacing the
photograph quickly is replacing the
photograph quickly is replacing the spoken and written word
spoken and written word
spoken and written word now with few exceptions we can say
now with few exceptions we can say
now with few exceptions we can say photography is more honest more
photography is more honest more
photography is more honest more authentic right and that’s where
authentic right and that’s where
authentic right and that’s where technology takes over creating an
technology takes over creating an
technology takes over creating an opportunity to really understand these
opportunity to really understand these
opportunity to really understand these deeper insights that are within the
deeper insights that are within the
deeper insights that are within the photograph that we’re now communicating
photograph that we’re now communicating
photograph that we’re now communicating and photographs present one of the
and photographs present one of the
and photographs present one of the largest datasets today in the world you
largest datasets today in the world you
largest datasets today in the world you know a photograph is on average a couple
know a photograph is on average a couple
know a photograph is on average a couple of megabytes right so you add that up
of megabytes right so you add that up
of megabytes right so you add that up we’ve just created one of the largest
we’ve just created one of the largest
we’ve just created one of the largest data sets in the world
data sets in the world
data sets in the world and with the evolution of this great new
and with the evolution of this great new
and with the evolution of this great new data set it gives us the opportunity to
data set it gives us the opportunity to
data set it gives us the opportunity to find out more and extract more about why
find out more and extract more about why
find out more and extract more about why we are communicating so much with images
we are communicating so much with images
we are communicating so much with images how does it photograph make you feel
how does it photograph make you feel
how does it photograph make you feel what is it about the image that makes
what is it about the image that makes
what is it about the image that makes you react what is it about that picture
you react what is it about that picture
you react what is it about that picture that sparks a memory or a desired dream
that sparks a memory or a desired dream
that sparks a memory or a desired dream so what are our pictures tell us about
so what are our pictures tell us about
so what are our pictures tell us about ourselves right and which of your
ourselves right and which of your
ourselves right and which of your pictures do you want to save for
pictures do you want to save for
pictures do you want to save for generations to come so how do we use
generations to come so how do we use
generations to come so how do we use this exponential explosion of data
this exponential explosion of data
this exponential explosion of data within photography well technology today
within photography well technology today
within photography well technology today is allowing us to sift through trillions
is allowing us to sift through trillions
is allowing us to sift through trillions of images and it’s allowing us to really
of images and it’s allowing us to really
of images and it’s allowing us to really go through those images based on any
go through those images based on any
go through those images based on any criteria that we select and if that
criteria that we select and if that
criteria that we select and if that picture is worth a thousand words
picture is worth a thousand words
picture is worth a thousand words technology today will tell you what
technology today will tell you what
technology today will tell you what those words are and that’s where
those words are and that’s where
those words are and that’s where photography is headed artificial
photography is headed artificial
photography is headed artificial intelligence will soon recognize not
intelligence will soon recognize not
intelligence will soon recognize not just things right but resiliency
just things right but resiliency
just things right but resiliency inspiration and deeper reactions then
inspiration and deeper reactions then
inspiration and deeper reactions then what’s just within the frame so finding
what’s just within the frame so finding
what’s just within the frame so finding that image moves us beyond aesthetics
that image moves us beyond aesthetics
that image moves us beyond aesthetics into a new exciting realm where machines
into a new exciting realm where machines
into a new exciting realm where machines and humans collaborate at scale we’re in
and humans collaborate at scale we’re in
and humans collaborate at scale we’re in a new era where technology can recognize
a new era where technology can recognize
a new era where technology can recognize a pick
a pick
a pick beyond nouns it’ll start recognizing the
beyond nouns it’ll start recognizing the
beyond nouns it’ll start recognizing the adjectives and the adverbs through the
adjectives and the adverbs through the
adjectives and the adverbs through the lens of your target audience so for
lens of your target audience so for
lens of your target audience so for example out of the millions of photos
example out of the millions of photos
example out of the millions of photos online today of a kitten technology
online today of a kitten technology
online today of a kitten technology we’ll learn that each is not a cat a
we’ll learn that each is not a cat a
we’ll learn that each is not a cat a technology will learn to recognize a
technology will learn to recognize a
technology will learn to recognize a curious cute ginger fluffy kitten with
curious cute ginger fluffy kitten with
curious cute ginger fluffy kitten with green eyes cute little whiskers they
green eyes cute little whiskers they
green eyes cute little whiskers they makes you smile and want to pet that
makes you smile and want to pet that
makes you smile and want to pet that kitten look at these two images new life
kitten look at these two images new life
kitten look at these two images new life innocence turtle happiness comfort love
sunset a trip down memory lane patience
sunset a trip down memory lane patience silence love so imagine a world of this
silence love so imagine a world of this
silence love so imagine a world of this visual content right from photos to
visual content right from photos to
visual content right from photos to videos to 360 degree augmented virtual
videos to 360 degree augmented virtual
videos to 360 degree augmented virtual reality all images and media in various
reality all images and media in various
reality all images and media in various forms all searchable all overflowing
forms all searchable all overflowing
forms all searchable all overflowing with the data that extends from the
with the data that extends from the
with the data that extends from the Creator to the content and how it makes
Creator to the content and how it makes
Creator to the content and how it makes you react so what if today I told you
you react so what if today I told you
you react so what if today I told you you could probably take those images off
you could probably take those images off
you could probably take those images off your phone and run them through an
your phone and run them through an
your phone and run them through an algorithm of anything that you select
algorithm of anything that you select
algorithm of anything that you select based on the emotions that you want to
based on the emotions that you want to
based on the emotions that you want to extract and preserve and we could serve
extract and preserve and we could serve
extract and preserve and we could serve up your top 50 images for you
up your top 50 images for you
up your top 50 images for you and store them right so you know where
and store them right so you know where
and store them right so you know where they are and today as we snap edit
they are and today as we snap edit
they are and today as we snap edit message and post herein lies the
message and post herein lies the
message and post herein lies the opportunity to discover more think about
opportunity to discover more think about
opportunity to discover more think about your own behavior as you scroll through
your own behavior as you scroll through
your own behavior as you scroll through screens of data and information it’s the
screens of data and information it’s the
screens of data and information it’s the image that captures your attention not
image that captures your attention not
image that captures your attention not the text
speak volumes and the speed at which at
speak volumes and the speed at which at which images are taken certainly impacts
which images are taken certainly impacts
which images are taken certainly impacts the lifecycle of an image photographs
the lifecycle of an image photographs
the lifecycle of an image photographs are only relevant for the period of time
are only relevant for the period of time
are only relevant for the period of time that you have engagement with them once
that you have engagement with them once
that you have engagement with them once engagement stops that image slips away
engagement stops that image slips away
engagement stops that image slips away into the Kevins of your timeline so how
into the Kevins of your timeline so how
into the Kevins of your timeline so how many times do you review all your images
many times do you review all your images
many times do you review all your images in your library how many times do you
in your library how many times do you
in your library how many times do you get an opportunity to go through and
get an opportunity to go through and
get an opportunity to go through and select the best ones you don’t we don’t
select the best ones you don’t we don’t
select the best ones you don’t we don’t have the time
have the time
have the time current technologies are getting smarter
current technologies are getting smarter
current technologies are getting smarter and we’re now able to recognize the DNA
and we’re now able to recognize the DNA
and we’re now able to recognize the DNA in your images for example not only
in your images for example not only
in your images for example not only recognizing the objects and storing them
recognizing the objects and storing them
recognizing the objects and storing them in an intelligent way but starting to
in an intelligent way but starting to
in an intelligent way but starting to understand the emotions and the
understand the emotions and the
understand the emotions and the reactions that are centered around these
reactions that are centered around these
reactions that are centered around these images and coming soon they will be a
images and coming soon they will be a
images and coming soon they will be a way for you to collect your photos
way for you to collect your photos
way for you to collect your photos select any criteria you want to rank
select any criteria you want to rank
select any criteria you want to rank them analyze them and learn valuable
them analyze them and learn valuable
them analyze them and learn valuable emotionally conductive information with
emotionally conductive information with
emotionally conductive information with nothing more than just a photo but not
nothing more than just a photo but not
nothing more than just a photo but not just a photo the photo the one that
just a photo the photo the one that
just a photo the photo the one that emotionally connects with you we will
emotionally connects with you we will
emotionally connects with you we will take a static image today and not
take a static image today and not
take a static image today and not analyze the dynamic components that no
analyze the dynamic components that no
analyze the dynamic components that no one yet has been able to tell you as the
one yet has been able to tell you as the
one yet has been able to tell you as the photographic genius Ansel Adams once
photographic genius Ansel Adams once
photographic genius Ansel Adams once said a great photograph is one that
said a great photograph is one that
said a great photograph is one that fully expresses in the deepest sense
fully expresses in the deepest sense
fully expresses in the deepest sense what what one is feeling about what is
what what one is feeling about what is
what what one is feeling about what is being photographed the truth about a
being photographed the truth about a
being photographed the truth about a photograph will never change what is
photograph will never change what is
photograph will never change what is changing is technology’s ability to now
changing is technology’s ability to now
changing is technology’s ability to now recognize that truth so here’s the thing
recognize that truth so here’s the thing
recognize that truth so here’s the thing I want you to think about the photos on
I want you to think about the photos on
I want you to think about the photos on your phones on your pcs maybe in their
your phones on your pcs maybe in their
your phones on your pcs maybe in their shoebox on the shelf somewhere at home
shoebox on the shelf somewhere at home
shoebox on the shelf somewhere at home and start thinking which feelings
and start thinking which feelings
and start thinking which feelings through images you will prioritize to be
through images you will prioritize to be
through images you will prioritize to be analyzed ranked and the best quality
analyzed ranked and the best quality
analyzed ranked and the best quality presented to you to preserve for
presented to you to preserve for
presented to you to preserve for generations
generations
generations to come okay now everybody I want you to
to come okay now everybody I want you to
to come okay now everybody I want you to look at my camera smile and say cheese
thank you
thank you [Applause]
”
Be First to Comment