23 years ago just right and I had the
lucky to be born in perhaps one of the
most beautiful cities in the world
seville and got one to a childhood and
a youth so to speak if it is not
already being young many cases in which
everything that was told to me everything that
It gives me a way I was told everything
that my parents tried to inculcate me
micron in the end when more
will study
the more I worked hard the more
make it further and you will get
I grew up with that culture the culture of
effort and I grew up with the culture that
it was important to know a lot to be able
To get far
it was not until I was 17 when
after different experiences I
I decided to come to Madrid and when I got to
madrid to study the university I had
different moments based on knowing
people of many many types and in many
sites people of my age older people
where I realized that in the end the
things were changing and that
precisely everything that I have been told
as a child it had to be necessarily
I truly remember perfectly when
finish the first year of the race and
business address that I started looking for
like how many people try not to
everybody gets it first
practices to start a little to know
what the world is about and start
develop nick and see what skills
I could have as a professional and mature
that marked that because with so little
old and and null experience when I started
to send no resume what everything
the world told me were they or did not have that
experience
wait and in a few years if
you want to come back everyday I said something if not
I’m asking for a position as a counselor
delegate
Why do not they have more than five
years of experience or that you do not have
even one burns to the end what
only I have I can contribute
are wanting to want to do things was in
that moment after feeling
rejected by simply by the mere
fact of being young and not having
experience when I said here something is
failing
I started to look around and they got together
two things one the one that knew very little already
as the world was changing as the
world was becoming more and more digital
which is what everyone talks a
world of technology has begun to
play an increasingly important role
in every sense
besides the technology does not replace the
to be human but to make us more and better
which was very important that very little
people wanted to see it and especially a
very important thing is that we are in
a stage that at that time did not
I saw but what was and what is exciting
absolutely can not see all that
plus one more thing
and is that in a country like Spain all the
environment that I had around people from
my age with 17 18 19 20 25 years was a
generation that lived all day
listening to the same generation message
ni-ni generation lost generation that
we did not do anything vague generation in
many cases it was not I decided web vague
there may be today but surely 50 ago
years and they were not called in that
moment that is happening today so that in
a world like the one we live with so many
opportunities and so many tools for
get the impossible a generation
like mine that has had the luck and the
privilege of being able to grow in it
is making the most of his talent
the worst thing of all was not that is that when
I started to look more and more and more talk
with people of all ages
I realized that the problem was
in a gap that has been generated and a
gap in the existing background a challenge
a battle that has begun to open
between older generations and
younger generations
for something as simple as fear and
ignorance we did not understand each other
we wanted to see what the one could
contribute and what the other could also
contribute did when I started thinking
and it was like I started creating and connecting and
talk to people to work with many
people from many countries of many
companies and of many ages and I started
realize that the reality that
we are in a radically context
different but above all where in that
context the people had the power to
do spectacular things start at
look more cases people with 15 with 16 years
changing the world thing that up to
that moment it seemed impossible that people
with so little age I could do things
significant and it was possible but not
because they were cleverer young people
at that time but because they had a
access to the world that their parents their
grandparents have not had and this started
give me back in the head and how this goes
to impact the way in which
we work the way we consume
to the way we communicate and
that look for information said that
really things are changing and it’s
a reality that this young generation
today is not better or worse is different
but it’s different, not because there’s been
something that has not surrounded but for the
context in which we are born with everything
what that has
has shaped our heads has made us
want to be or have a concept of
life radically different in many
cases we communicate differently
and this happens the companies that are
they frustrate when they send for example my
internal lenses that do not give them
not even the one who writes it
we also frustrate companies like many
Sometimes there are people who do not give the
things and let’s say that many times that
happens to another generation that people
young today is not impossible
want to read when you’re so bombing
of information all day of all kinds
and you scream to put focus that is the important thing
we live in a world where we speak
also new generations that consume
also in a different way and this
worries all the big brands of the
world
we know for example that a person and in
day with 20 years at 70% psuv its
final destination when you want to travel is
influenced by the photos you see of your
friends for example in a social network
as an Instagram
we have a challenge as we are capable of
to do it we live a generation that saw
also in an educational system
that teaches you to be something that maybe
does not exist by the time you get
touch it, you have a problem
train for something maybe it’s not
then
and this is a reality they are criticized
criticizes us for wanting to do things
different way in many cases and you give yourself
account declared in front of someone like me
to learn to make a tie
the few times that makes watching a
video on youtube my cousin of 30 years
he learned by seeing his father by
mornings in front of my higher rate than
learned final agreement for example and not
to his mother
Saturdays to his grandmother on Saturdays
cook today I can go into
any channel on the internet and find
the whole recipe of the world
as many times as I want I can see and
learn as much as you want and that changes
the way in which this generation
I understood the world and I started to see more and
more and more and I realized that at
final is a reality that this new
generation has been born in a context
different but I repeat we are not
better or worse for that we are
different and it’s an important issue but
we gain change when we talk about
evolution
we think that these generations have
to be in conflict
and then three years working with everything
type of people
I have been lucky enough to realize
that there were many people with 50
maybe much younger than people with 20
old began to think why it happens
this because the world for example today in
day needs people or it is said that
needs so much of young people to
change things and that’s when it gets to
the important conclusion and it is thus if in
the world in which we live today so
changing with so much evolution with so much
destruction with so much innovation what
we need more than ever young people
but not necessarily 20 years and it ‘s
true that my generation by the context
in which he has not been born
we consume, we communicate, we speak
etcetera differently but one
parallel reality when we speak for
example of how this new generation
wants to work and we talk about spaces
collaborative open spaces work
for projects feel that you can grow
create new challenges every day and so on
etcetera and left that what I want and
I am 23 but it turns out that they have
equal 40 days so
I want what we do we have a challenge
because we are loading a generation
of wanting something when perhaps the one who
pagans who really want it
and he does not dare to do it was a
reality in many cases what is being
saying that the new generations are
or want is what a whole society
needs but not because the society of
Suddenly he has turned around because
we are in a context that demands living
communicate to learn and be of a
very different way was three years
working with many companies of
all kinds in Spain and many others
countries and working with very young people
all kinds of facets something that has
learned that I think it’s very important
that I think it’s time for us to stop
put versus we talk about generations
it’s time for us to stop thinking that
we for being young have the
responsibility to give everything and follow
forward the moment to stop
think that the mere fact of being young
also to us you guarantee
have a successful future because it is not
moment to stop thinking that
example a country like ours there is no
future that is what our
generation has set generation ni-ni
without future
there are no opportunities quite the opposite
one has in life at the end two
alternatives one to accept the situation
that surrounds you
and two accept responsibility for
change everything that has around and I
I think it’s time especially in a
country like the one we are with so many
opportunities in such a global world so
so diverse open in all
senses
It’s time for us to be able to
leave behind something as absurd as what
is a number to start having something
as important as the attitude because what
that is really going to make society
advance and that society moves and that
this world within five of 10 of 15
20 and 100 years is better is not going to be
a theme of sexes
it has not been an issue of age is not to do
a theme of genres and orientations and of
vocations
it’s going to be a matter of how we’re capable
of wanting to work together with something very
important that is the talent of
people and that talent we are lucky
nowadays it does not matter how you
you call no matter where you come from does not matter
who you are what’s important is what you ‘re going
with him and for me the key to everything changed
at this moment in which we are
living today is very simple and the
always defined as the young attitude
which for me is nothing else than talking
without fear above all think without any
kind of barriers and most of all what
most important act without any kind of
limits and those people who are capable
to do it regardless of where they come from and
of the age they have will be what they are
able to lead the transformation the
evolution and progress that the world
you need not for one but for
absolutely all very many thanks
[Applause]
”
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