La investigación como un “Juego de Tronos” | Begoña García Zapirain | TEDxUDeustoMadrid

[Music]

20 years ago he made a decision

important in my life that was to leave the

world of the company and move to the

university in the year 97 and this hotel

Echo was a moment in which to

publication were for a sector

emerging there was a lot of work already great

challenges but I had a dream

my dream was to be able to give a little rein

release creativity and of course

within the context of engineering that

what I had studied in and and I like

I really like the race but I wanted to

to be able to take forward ideas to some crazy

with risk or thinking and trusting that

just repeat in society

then in that context to be

university and added these 20 years then

at the end of tennis torias of all kinds not

I do not regret that the change

but I have failures in those that

creativity crazy ideas many things

of them do not go forward or back

consulted in lights but the truth is

that there have been a lot of challenges and

projects that we have saved has had

a happy ending

three of those stories I’m going to tell today

once there was a group of grandmothers

and grandparents who lived in a residence

and high that your physiotherapist will

go to the gym every day come 20

sometimes the closure is posed then the

right and now higher and lower and you

They complained that I can not, it hurts me

they can not play so much that the

angle that is that I already did it that

Luis yesterday that today is not change between

Service tip with us

with a psychologist that the cheerleader

sociocultural in the residence and

it was an activity

the grandmothers and grandparents of the

residence that was to get together with a

team of engineers

imagine how that sounded like

and try to create together something that could

replace that gym they had

that they could see every morning and

together we are capable of something that

will motivate and where really are the 10

movements of the left arm and

right and but from the illusion and the

motivation and that we did deliver to the

less with them imagine we do not arrive

there we sat with them

ojipláticos we began to speak not us

they understood why our events the

sensor we have thought to put a sensor with

biofilm abbot

we had to all do a process of

learn how to create where in the end

we have learned the other two of the group

of research that puts the focus on

co creation in counting on people

what I sometimes called empathy

technology gives us the knowledge that you have

in front to talk to you about technology

but sometimes without naming that technology

to tell us a little bit in the end what

we did

I will follow an example of a series of

television that seen that since some

followers that is a series that

frames in a context of a fantasy

but for those medieval years that have

followers all over the world and that is

three year old son

that if we read what the experts say

to explain the super success that has

had the series worldwide

so far I think it will be the eighth

season and it ‘s all the followers

eager to get there because there are three

fundamental keys that say that

explain that success the first of them

is that the series manages to give something to everything

the world is through a character

because it plays with a fan is very broad

from the wicked badly bad to

the most hero have come through

stories in scenarios of the most

various people get them work at all

the world and the reason for that is the

first key to success and ostentation

parallels the game that we made

we join with them and obsessions that I

I’m in a wheelchair to see what game

we do because I have done what I do

I can play from my wheelchair and

I do not know

ladies and I take care of those that the hand

really left that mocks it

I want to play with my right hand and have

the same score as here my

partner so we had to give something

also to the whole world

in that design, keep in mind that you do not

they told us we can leave something to everyone

world and and therefore we do meet a

little that the same key as so successful

game behind

the second of the keys to the success of the

series

they say it is that it has unexpected twists

I do not have much time to see the

tele but it’s true that my students

who come with their stories and who have

killed east to the other with changing

is a series that keeps the intrigue and

the surprise permanently we went to

grandparents game then at the end

We also got to do something for

what then because to keep them

motivated we had to start forcing

to make slow movements

all by physiotherapist but with

objects that appeared in different

sites

I had to be very attentive to see

where those objects are and also them

we put different scenarios behind

they themselves had chosen one was a

restaurant that has been produced this is

one way strategies they chose everything

another was a park not like much and

have had the habit of going all the

days to walk or some gardens of the

residence and they wanted it to be the

residence and then a night pass

because they do not know much at night

after a night pass and also in all

the scenarios the objects that they had

to go catching to do the

movements were also made them and

come up here in the room some other

shareholder or a doctor took me

red card because the objects that yes

you keep in mind that you have in mind

that if you ask so it ‘s clear that

they tell you they chose cakes

first and then we are in

Spain second place they chose west

ham united third ended with the third

the second goal came wine bottles and

we had to do it there that the

we design the cupcakes the bottles of

it came that when we got into play at

foreigner can win

I think it’s something to criticize him because

it seems to them but it is cooperation

if you take into account then later they do not

they have decided if they will be more

motivated and also that the objects do not

they can be in any way because

there was one who had a problem with

diabetes a very partial view and not

know or I put the colors with reds and

and a list of targets is not changed

consensus really I will not distinguish

well the color of the stage the the

object the scenario by another ending that

Chile takes into account then and they come out

objects that they like and from different

places because we would be there delivered

sometimes that if I enjoyed a lot of

those sessions equal of cooperation to

principle cost me because it takes like

have a day such a day 2 we make hot

and and no time management is

different and you have to handle another

way but but in the end it was very

satisfactory to them and to us

and the last round of the success of the series

game of thrones has to be networks

social social networks because we already know

the power of the internet and it is true that

for there are a lot of followers and that

motivates that even stranger to see

a parallelism of social networks in the

context of our grandmothers and

grandparents, it’s hard but to see the

equivalent to a social network

the traditional conventional world was

Well, the charlet after dinner

afternoon walk that was his way of

defend your social network no and and well then

They shared among them the streets ends

15 points to see tomorrow were motivated

to improve and to beat the other

when out the entire process

the play scheme Luis and and follow him

using we realized what to do in

these evaluations and it turns out that when

the main objective had been the

physical rehabilitation were made

exercise so to usual and

happy

it turns out that what we have achieved

Above all, they were happy

motivated by the time new friends and

because socializing is good because sometimes

this research we set ourselves challenges

that creating with them can get

result although we sometimes result

it surprises and and being beneficial because it does not

exactly the first one that we have

looking, we did not have as anecdote a

experience of this same project in

Sweden

there we left two of the team to Sweden

as a civil servant in Spain did let

the Swedes will be happy and

it turns out that we arrived in Sweden

today and there a shyness and there is the thing

to socialize works much more than

individual

and they are suffered by as just touches you

to you and is that he suffered a lot and we

we realized the importance of

environment of the socio-cultural context

where he develops is also everything is

say the famous design concept

focused the user puts the focus on the

user and the co creation is really

very important for success

then I would like everyone to

we look at technology as a

opportunity really I truly believe what

it is but we forget user and

I hope that since we are in the

in universities that if we do

research science and technology

I hope we can really get

many small games others more

[Applause]