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Crecimiento, pero no todo vale | Ana Plaza | TEDxUDeustoMadrid


[Music]

in 2012

I was lucky to take a year

I sabbatical and I started traveling trip

everybody and I fell in love with nepal is

one of the places that I liked the most

I fell in love with his people I fell in love with his

landscapes and I fell in love with their mountains

there I had the opportunity to meet

Indra who is a Nepalese guide works for

a local trekking agency and it goes

linking a trekking with another going

a lot of time out of your house like

you will all remember in April 2015 a

earthquake devastated nepal

there were more than eight thousand dead and a lot

of homes destroyed inter was fine

we wanted to get involved from that

same year we went three times

help we take medicines we wanted to take

a hand is not palie are a village

strong they immediately knew how to get out

ahead of the earthquake but they were

sad they were worried because the

tourists had disappeared after

see in the media that

devastation who wanted to go to nepal

tourism is set after the

agriculture its main source of

income had vanished from the

night in the morning but it is a little the pal

as how do you think he knows what a

country is a poor country but it is a country

unequal is a country that has a fourth

part of the population below the

poverty line is a country whose

first source of income tourism

we have said that it is the second one is the

agriculture but it only has a 20

percent of arable space

the rest has mountains

wonderful is not like how it will be nepal

not as it is of equal or of or of

Unequal humanitarian aid in

that moment we try to take

and that is so necessary at a time like this

is not sufficient

a country has to be able to generate

your own income your own source

Wealth business activity and

believe me almost everything is from the

small Nepalese agency to the great

multinational is the way that we

allows you to adopt that growth

economic and you need to be able to

develop having a unique environment

system that favors the development

business an ecosystem that you have

some key factors let me talk about

some of them a normative framework that

be simple that is easy simplified

in Spain

today we have a regulatory framework

very complex to which it is very difficult

face to give us an idea

only last year in 2016 it

they made more than four hundred and thirty and

peak laws more at the state level 250 a

regional level and more than 1,950

European directives that have to be followed

put all this no longer

numbers when we put it like that one

behind another are 900 thousand pages of

official bulletin be whoever dares

face that to be up to date with

the regulations with which we have to

comply with the taxation must also

help promote growth if

we take into account because they are

contributions to social security the

corporation tax and other series

of local and regional taxes

it turns out that the tax rate the

fiscal pressure that we face

in Spain it is above the junction

European Union is 49 percent when the

European Union the average in the euro zone

is 40 point 3 but this is true not

we have a very high tax burden

but it is that we are the country of the

which less obviously raises because

we have an important impact for the

tax fraud and we need those

taxes we need to finance

the welfare state but let’s do it

no more raising the tax rate the

fiscal pressure increase the bases

the tax bases increase by two

ways the fight against tax fraud

if everything is perfect legal economy

and growth the growth of what

what we are talking about and not also is

important innovation and talent and

digital transformation innovation

the world is changing in a way

vertiginous also the company does not

you just have to adapt

you also have to promote this change

it’s a matter of survival if not

he does

die believe me however the world

economic forum has a report that is

the global information technology where

today is is measured the capacity they have

the countries to take advantage of that challenge

technological that digital transformation to

growth favor

there are seven countries that have taken the

front and they are leading this in

the world the first one is singapore

but Spain is not Spain is in the

place 35

we still have a long way to go

travel and talent also wanted

tell you the companies are the people

who work in them if we want to be

innovators

if we want to launch those ideas and

carry them out and sell them

we need the best possible talent the

talent today is really the

different element differentiator is what

which has the greatest impact on

productivity of companies and also

We are somewhat behind and Spain is

finds and in 32nd place in the

world ranking of the talent that takes a

business school and endy behind

the main European powers

so if we were able to have

easier legislation more effective

simplified to have a fiscal framework

that will favor growth more

innovation and best talent because

obviously we would grow more we would have

more growth

but the question is growth to what

price

everything is worth the growth is by itself

economic growth is enough

well, united nations

lately, a few years ago

has decided to measure how countries are

capable of

make their citizens live from the

best possible way through a

new index which is the ranking of the

happiness the ranking of happiness

obviously he does not leave behind such themes

important as the growth

growth is still there

the GDP is still there is still

one of the variables that is measured in this one

in this ranking but have been included

others that are also very important is

they have included topics that have to do

with the health of people as is the

Life expectancy has included topics

that have to do with education is

included very important correction factor

that was being set aside and is in a

country how well or poorly distributed

are the income what is the

inequality and it’s curious because

when the factor of the

inequality the main powers

Economies of the world fall out of the ranking

like for example united states and in addition

has gotten into the ranking of happiness

Subjective topics such as the support that

receives from society the freedom that

you have to choose the perception of

corruption that exists in the country or

perception of generosity and you know that

in this ranking there is a country that has

taken the lead and that is the

first that is Norwegian Norwegian wins or the

ranking and is being the first in

all on all lists

Norwegian is true that it has a growth

some natural resources that favor

that growth capacity that also

is managing very well that are their

oil reserves but it has something

much more important

Norway is the most egalitarian country in

world

Norwegian gives much importance to the

gender equity very much to equity

salary and everything that has to do

with the social

it’s funny but in Norway the Norwegians

They are happy to pay taxes

They are happy to contribute to a

project they consider yours to be

consider part of them where you have

fit everyone

therefore something I think something that has

what to see that equality

We consider therefore proven that the

equality has a perfect correlation

with growth but not only with

growth with well-being

cooperation with generosity as

So let’s pay more attention to the

inequalities and there’s an index that’s going

to help the gini index

I do not know if you’ve heard about him

Gini limit is a factor between 0 and 100

where 0 is the perfect equality all

the inhabitants of a country perceive the

same income and you have the perfect

inequality there is only one that perceives

everything and the others do not perceive any or

where do you think they are épale in the

gini index nepal has a 32.8 of

gini index

but Spain has a 35.3 no

we are as far away as we think them is

our obligation

look here that’s why it’s so important that

that growth we talked about that

we will generate wealth is

important that this wealth has a

just cast a cast

if we want it to be sustainable in the

time because if they are not going to produce

distortions that are going to cause that

does not come to an end and that is a cast

of fair wealth is a cast in the

that certain elements have a place

and each and every one of them of course

contribute to finance the state of

wellness

we have already talked about it with a

correct remuneration for workers

the workers we have to share

with them the moments of success and

benefits of our companies

the retribution has ceased to be what

what was

must include variable aspects

benefit distribution emotional salary

it is proven that if you have

happy workers

apart from having a direct impact on the

productivity you will also have the

best ambassadors for your brand

I also fit there has to fit the

wealth distribution reinvestment in the

own company strengthen our

productive structure to be able

continue developing the activity

of course the payment to

businessman to the entrepreneur who has

put your savings and you have risked

to launch this project and to

put that in motion and finally

well the contribution to a society

better to a better world

we have to dedicate part of that wealth

to the big problems we have of

humanity that is that we are all and

there we talk about poverty, let’s open

inequality we talk about injustices

we talk about climate change

part of that wealth must go

really intended actions of

social responsibility the fight against

climate change to an adequate or

use of natural resources

Well this is what I wanted to tell the

economic growth does not result in

generate a wealth whose distribution

must be fair and we want it to be

sustainable and that the model continues

working and that is fair and that is

sustainable implies that we do not forget

from anyone that we look at long-term

inclusive form and that each and every one

of us starting with those who are

here we have the reins of

our responsibility to leave a

much more much more pleasant world in

the one that can live better to all and

each of its inhabitants and ended up

I just got back from Nepal

I just came back from Nepal and you do not know the

Which it brings me joy tam which is the

tourist district par excellence is

again full of people beginnings or with

Vai people who come shopping

that goes trekking that climbs peaks what

they have managed to recover

your second main source of income

and they have done it

modernizing its infrastructures

offering better services

taking advantage of that doldrums that the

earthquake to offer to take a leap

qualitative

now the challenge that they have the challenge that

they have is to keep growing but doing it

in a sustainable manner without aggravating

inequalities but aggravate none of

the problems they had in the beginning

and if they get it

who knows at best

we do not see nepal leading the

ranking of happiness and supplanting

Norway

after all they are neighbors of Bhutan and

That’s where it all started

[Applause]

i

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