go to a good school get good grades and you’ll get a good job these are words we
you’ll get a good job these are words we
you’ll get a good job these are words we all heard growing up but for people like
all heard growing up but for people like
all heard growing up but for people like me their expiration date has long past
me their expiration date has long past
me their expiration date has long past nearly 50% of the workforce will be
nearly 50% of the workforce will be
nearly 50% of the workforce will be self-employed by 2020 two-thirds of all
self-employed by 2020 two-thirds of all
self-employed by 2020 two-thirds of all Millennials want to be self-employed and
Millennials want to be self-employed and
Millennials want to be self-employed and those born after 2000 generation Z are
those born after 2000 generation Z are
those born after 2000 generation Z are even higher at 72% so what does how many
even higher at 72% so what does how many
even higher at 72% so what does how many of us want to be our own boss or more
of us want to be our own boss or more
of us want to be our own boss or more accurately why do we feel like we’ve got
accurately why do we feel like we’ve got
accurately why do we feel like we’ve got to be it’s no secret the Great Recession
to be it’s no secret the Great Recession
to be it’s no secret the Great Recession permanently changed the way we think of
permanently changed the way we think of
permanently changed the way we think of our careers no longer is the good old
our careers no longer is the good old
our careers no longer is the good old nine-to-five the default path to income
nine-to-five the default path to income
nine-to-five the default path to income security and lifestyle stability the
security and lifestyle stability the
security and lifestyle stability the factories shut down the high paying jobs
factories shut down the high paying jobs
factories shut down the high paying jobs get out sourced and many college degrees
get out sourced and many college degrees
get out sourced and many college degrees lead not to careers but to two or three
lead not to careers but to two or three
lead not to careers but to two or three part-time jobs
part-time jobs
part-time jobs forget Occupy Wall Street its occupy mom
forget Occupy Wall Street its occupy mom
forget Occupy Wall Street its occupy mom and dad’s basement folks we’ve got
and dad’s basement folks we’ve got
and dad’s basement folks we’ve got ourselves a problem when new grads are
ourselves a problem when new grads are
ourselves a problem when new grads are applying for entry-level jobs that’s a
applying for entry-level jobs that’s a
applying for entry-level jobs that’s a master’s degree required and minimum
master’s degree required and minimum
master’s degree required and minimum five years experience were we supposed
five years experience were we supposed
five years experience were we supposed to get this work experience before or
to get this work experience before or
to get this work experience before or after diapers meanwhile the workforce is
after diapers meanwhile the workforce is
after diapers meanwhile the workforce is more productive than ever but the reward
more productive than ever but the reward
more productive than ever but the reward for a good day’s work in traditional
for a good day’s work in traditional
for a good day’s work in traditional employment is disgracefully lagging
employment is disgracefully lagging
employment is disgracefully lagging behind profits and shareholder value are
behind profits and shareholder value are
behind profits and shareholder value are rising wages and incomes are not my
rising wages and incomes are not my
rising wages and incomes are not my generation the avocado on toast people
generation the avocado on toast people
generation the avocado on toast people we are hit especially hard by this grim
we are hit especially hard by this grim
we are hit especially hard by this grim state of affairs Millennials are the
state of affairs Millennials are the
state of affairs Millennials are the first generation in the modern era to
first generation in the modern era to
first generation in the modern era to have higher levels of student loan debt
have higher levels of student loan debt
have higher levels of student loan debt poverty and unemployment
poverty and unemployment
poverty and unemployment and lower levels of wealth and personal
and lower levels of wealth and personal
and lower levels of wealth and personal income than the two immediate
income than the two immediate
income than the two immediate predecessor generations had the college
predecessor generations had the college
predecessor generations had the college to career conveyor-belt
to career conveyor-belt
to career conveyor-belt was supposed to end with the American
was supposed to end with the American
was supposed to end with the American dream fulfilled but that dream has
dream fulfilled but that dream has
dream fulfilled but that dream has become a nightmare worth 1.3 trillion
become a nightmare worth 1.3 trillion
become a nightmare worth 1.3 trillion dollars in debt to pursue a record
dollars in debt to pursue a record
dollars in debt to pursue a record number of students are defaulting on
number of students are defaulting on
number of students are defaulting on these loans and have nothing to show for
these loans and have nothing to show for
these loans and have nothing to show for any of it there’s an awful lot of dashed
any of it there’s an awful lot of dashed
any of it there’s an awful lot of dashed hopes and broken dreams between all
hopes and broken dreams between all
hopes and broken dreams between all those zeros with half of college grads
those zeros with half of college grads
those zeros with half of college grads under 25 on or underemployed and nearly
under 25 on or underemployed and nearly
under 25 on or underemployed and nearly half of Americans with a four-year
half of Americans with a four-year
half of Americans with a four-year degree working in a career that didn’t
degree working in a career that didn’t
degree working in a career that didn’t even require it it’s pretty damn clear
even require it it’s pretty damn clear
even require it it’s pretty damn clear that getting a degree for the sake of
that getting a degree for the sake of
that getting a degree for the sake of having it is no longer a wise investment
having it is no longer a wise investment
having it is no longer a wise investment but so I don’t have the college
but so I don’t have the college
but so I don’t have the college professors in the audience swarming me
professors in the audience swarming me
professors in the audience swarming me in the parking lot later let me be clear
in the parking lot later let me be clear
in the parking lot later let me be clear a college degree and and of itself is
a college degree and and of itself is
a college degree and and of itself is not a bad thing okay I’ve got to the
not a bad thing okay I’ve got to the
not a bad thing okay I’ve got to the problem is many students are graduating
problem is many students are graduating
problem is many students are graduating with pieces of paper not skills Google’s
with pieces of paper not skills Google’s
with pieces of paper not skills Google’s former senior vice president of people
former senior vice president of people
former senior vice president of people operations Laszlo Bock put it this way
operations Laszlo Bock put it this way
operations Laszlo Bock put it this way my belief is not that one shouldn’t go
my belief is not that one shouldn’t go
my belief is not that one shouldn’t go to college most I’m putting enough
to college most I’m putting enough
to college most I’m putting enough thought into why they’re going and what
thought into why they’re going and what
thought into why they’re going and what they want to get out of it to paraphrase
they want to get out of it to paraphrase
they want to get out of it to paraphrase Mark Twain never let schooling interfere
Mark Twain never let schooling interfere
Mark Twain never let schooling interfere with your education now the villain in
with your education now the villain in
with your education now the villain in my drab little tale of woe so far could
my drab little tale of woe so far could
my drab little tale of woe so far could be big government big corporations big
be big government big corporations big
be big government big corporations big academia or all three but I’m not here
academia or all three but I’m not here
academia or all three but I’m not here to point fingers if you don’t want to
to point fingers if you don’t want to
to point fingers if you don’t want to get stuck with that $80,000 master’s
get stuck with that $80,000 master’s
get stuck with that $80,000 master’s degree and ten bucks an hour job combo
degree and ten bucks an hour job combo
degree and ten bucks an hour job combo the fastest alternative is going your
the fastest alternative is going your
the fastest alternative is going your own way creating your own future
own way creating your own future
own way creating your own future building your own bridge but the kind of
building your own bridge but the kind of
building your own bridge but the kind of entrepreneurship I’m really talking
entrepreneurship I’m really talking
entrepreneurship I’m really talking about
about
about doesn’t involve raising capital hiring
doesn’t involve raising capital hiring
doesn’t involve raising capital hiring w2 employees or holding board meetings
w2 employees or holding board meetings
w2 employees or holding board meetings with a bunch of sandal clad hipsters
with a bunch of sandal clad hipsters
with a bunch of sandal clad hipsters sporting smartwatches or man buns I’m
sporting smartwatches or man buns I’m
sporting smartwatches or man buns I’m talking about turning your knowledge and
talking about turning your knowledge and
talking about turning your knowledge and skills into a viable product the market
skills into a viable product the market
skills into a viable product the market is more than happy to pay for there is a
is more than happy to pay for there is a
is more than happy to pay for there is a word for this sweet spot solopreneur
word for this sweet spot solopreneur
word for this sweet spot solopreneur ship and my first boss after college
ship and my first boss after college
ship and my first boss after college open the door wide for me your skills
open the door wide for me your skills
open the door wide for me your skills are bigger than your job here in HR she
are bigger than your job here in HR she
are bigger than your job here in HR she says to me you’re an outstanding writer
says to me you’re an outstanding writer
says to me you’re an outstanding writer try freelancing and I believe her so
try freelancing and I believe her so
try freelancing and I believe her so there I sit in my 8×8 cell
there I sit in my 8×8 cell
there I sit in my 8×8 cell I mean cubicle no fake plants family
I mean cubicle no fake plants family
I mean cubicle no fake plants family photos anywhere email after email hang
photos anywhere email after email hang
photos anywhere email after email hang in my Inbox
in my Inbox
in my Inbox I open a blank document glanced over my
I open a blank document glanced over my
I open a blank document glanced over my shoulder make sure nobody’s watching and
shoulder make sure nobody’s watching and
shoulder make sure nobody’s watching and my sweat soaked fingertips rattle across
my sweat soaked fingertips rattle across
my sweat soaked fingertips rattle across the keyboard as I type the words I fear
the keyboard as I type the words I fear
the keyboard as I type the words I fear could be the biggest mistake of my life
please accept this letter as my official
please accept this letter as my official notice of
resignation and so I go to work for me
resignation and so I go to work for me but it wasn’t all puppy farts and vegan
but it wasn’t all puppy farts and vegan
but it wasn’t all puppy farts and vegan cheesecake hoax my very first freelance
cheesecake hoax my very first freelance
cheesecake hoax my very first freelance writing project earned a face-palming $1
writing project earned a face-palming $1
writing project earned a face-palming $1 and 67 cents an hour but since that
and 67 cents an hour but since that
and 67 cents an hour but since that painfully small beginning the gauntlet
painfully small beginning the gauntlet
painfully small beginning the gauntlet of self-employment forced me to learn
of self-employment forced me to learn
of self-employment forced me to learn the best practices of growing a small
the best practices of growing a small
the best practices of growing a small business of one going from practically
business of one going from practically
business of one going from practically dumpster diving for clients just to keep
dumpster diving for clients just to keep
dumpster diving for clients just to keep the internet on to scaling up to
the internet on to scaling up to
the internet on to scaling up to top-tier clientele required me to become
top-tier clientele required me to become
top-tier clientele required me to become the solopreneur version of a Swiss Army
the solopreneur version of a Swiss Army
the solopreneur version of a Swiss Army knife I invested in professional
knife I invested in professional
knife I invested in professional certification classes and online
certification classes and online
certification classes and online training programs to master the
training programs to master the
training programs to master the fundamentals of copywriting content
fundamentals of copywriting content
fundamentals of copywriting content marketing bookkeeping selling and
marketing bookkeeping selling and
marketing bookkeeping selling and providing customer service worthy of
providing customer service worthy of
providing customer service worthy of multi paragraph testimonials because of
multi paragraph testimonials because of
multi paragraph testimonials because of those choices to make myself more
those choices to make myself more
those choices to make myself more valuable I’ve been in the driver’s seat
valuable I’ve been in the driver’s seat
valuable I’ve been in the driver’s seat of my career for years now and I love it
of my career for years now and I love it
of my career for years now and I love it I don’t have to ask some boss a year in
I don’t have to ask some boss a year in
I don’t have to ask some boss a year in advance if I can take a week off for
advance if I can take a week off for
advance if I can take a week off for that trip to Vegas in fact that’s
that trip to Vegas in fact that’s
that trip to Vegas in fact that’s exactly how I spent last month with my
exactly how I spent last month with my
exactly how I spent last month with my wife Judy fast forward from that fateful
wife Judy fast forward from that fateful
wife Judy fast forward from that fateful afternoon in the cubicle to now and I’m
afternoon in the cubicle to now and I’m
afternoon in the cubicle to now and I’m the marketing communications consultant
the marketing communications consultant
the marketing communications consultant lead copywriter and partner at a
lead copywriter and partner at a
lead copywriter and partner at a thriving marketing agency and I mean
thriving marketing agency and I mean
thriving marketing agency and I mean number one international best-selling
number one international best-selling
number one international best-selling ghostwriter sure there have been plenty
ghostwriter sure there have been plenty
ghostwriter sure there have been plenty of times I didn’t know if I could pay
of times I didn’t know if I could pay
of times I didn’t know if I could pay bills at the end of the month because
bills at the end of the month because
bills at the end of the month because having no ceiling on your earning
having no ceiling on your earning
having no ceiling on your earning potential also means there is no floor
potential also means there is no floor
potential also means there is no floor but that is also a complaint I’ve heard
but that is also a complaint I’ve heard
but that is also a complaint I’ve heard from fellow university alumni whose
from fellow university alumni whose
from fellow university alumni whose regular nine-to-five jobs barely support
regular nine-to-five jobs barely support
regular nine-to-five jobs barely support them much less their families or their
them much less their families or their
them much less their families or their craft beer and cold brew coffee buying
craft beer and cold brew coffee buying
craft beer and cold brew coffee buying habits
habits
habits [Music]
earlier this year on points Tom Ashbrook
earlier this year on points Tom Ashbrook declared that solopreneur ship holds out
declared that solopreneur ship holds out
declared that solopreneur ship holds out the promise of a bigger better more
the promise of a bigger better more
the promise of a bigger better more exciting career ahead that’s been true
exciting career ahead that’s been true
exciting career ahead that’s been true for me and it’s been true for millions
for me and it’s been true for millions
for me and it’s been true for millions of people and I’d like you to meet a few
of people and I’d like you to meet a few
of people and I’d like you to meet a few of them so allow me to introduce some
of them so allow me to introduce some
of them so allow me to introduce some partners and countercultural crime
partners and countercultural crime
partners and countercultural crime solopreneurs from my home town who are
solopreneurs from my home town who are
solopreneurs from my home town who are shining examples of what it means to
shining examples of what it means to
shining examples of what it means to buck the system and build a tiny Empire
buck the system and build a tiny Empire
buck the system and build a tiny Empire meet Nathan carpenter extraordinaire and
meet Nathan carpenter extraordinaire and
meet Nathan carpenter extraordinaire and craftsman for hire Nathan dropped out of
craftsman for hire Nathan dropped out of
craftsman for hire Nathan dropped out of college at 19 you all know I had to
college at 19 you all know I had to
college at 19 you all know I had to feature college dropout okay instead
feature college dropout okay instead
feature college dropout okay instead Nathan to hone his skills through
Nathan to hone his skills through
Nathan to hone his skills through apprenticeships and on-the-job training
apprenticeships and on-the-job training
apprenticeships and on-the-job training now he owns a workshop where he creates
now he owns a workshop where he creates
now he owns a workshop where he creates custom pieces for people who want to add
custom pieces for people who want to add
custom pieces for people who want to add natural beauty to otherwise sterile
natural beauty to otherwise sterile
natural beauty to otherwise sterile modern spaces meet Andrew and Lauren
modern spaces meet Andrew and Lauren
modern spaces meet Andrew and Lauren couple preneur Andrew and Lauren are
couple preneur Andrew and Lauren are
couple preneur Andrew and Lauren are filmmakers with an eye for detail and an
filmmakers with an eye for detail and an
filmmakers with an eye for detail and an ear for a good story they built their
ear for a good story they built their
ear for a good story they built their media company by producing emotionally
media company by producing emotionally
media company by producing emotionally compelling commercials for small
compelling commercials for small
compelling commercials for small businesses that convert viewers into
businesses that convert viewers into
businesses that convert viewers into buyers meet Cherie
buyers meet Cherie
buyers meet Cherie the crazy flower lady for 30 years
the crazy flower lady for 30 years
the crazy flower lady for 30 years Cherie has made brides and their
Cherie has made brides and their
Cherie has made brides and their families cry tears of joy with
families cry tears of joy with
families cry tears of joy with personalized wedding bouquets sure you
personalized wedding bouquets sure you
personalized wedding bouquets sure you can get fake flowers a heck of a lot
can get fake flowers a heck of a lot
can get fake flowers a heck of a lot cheaper at Walmart but Cherie here is
cheaper at Walmart but Cherie here is
cheaper at Walmart but Cherie here is booked nearly 18 months in advance
booked nearly 18 months in advance
booked nearly 18 months in advance because she offers an experience to her
because she offers an experience to her
because she offers an experience to her clientele no big-box store can match and
clientele no big-box store can match and
clientele no big-box store can match and meet Josh web application wizard after
meet Josh web application wizard after
meet Josh web application wizard after serving our country proudly in the
serving our country proudly in the
serving our country proudly in the military Josh took free online classes
military Josh took free online classes
military Josh took free online classes to turn his knack for working with
to turn his knack for working with
to turn his knack for working with software into an insanely profitable
software into an insanely profitable
software into an insanely profitable skill set his business of one took off
skill set his business of one took off
skill set his business of one took off when he started selling his services to
when he started selling his services to
when he started selling his services to marketing firms whose clients had needs
marketing firms whose clients had needs
marketing firms whose clients had needs they weren’t equipped to handle on their
they weren’t equipped to handle on their
they weren’t equipped to handle on their own other examples of solopreneur
own other examples of solopreneur
own other examples of solopreneur businesses include
businesses include
businesses include brilliance blogging for tech startups
brilliance blogging for tech startups
brilliance blogging for tech startups transform and decrepit furniture into
transform and decrepit furniture into
transform and decrepit furniture into vintage art and even tutoring our baby
vintage art and even tutoring our baby
vintage art and even tutoring our baby boomer friends on how to use Facebook
boomer friends on how to use Facebook
boomer friends on how to use Facebook maybe that one isn’t such a good thing
maybe that one isn’t such a good thing
maybe that one isn’t such a good thing since now grandma can send you invites
since now grandma can send you invites
since now grandma can send you invites to candy crush each of us solopreneurs
to candy crush each of us solopreneurs
to candy crush each of us solopreneurs has committed to building a profitable
has committed to building a profitable
has committed to building a profitable detour a bridge right over top of the
detour a bridge right over top of the
detour a bridge right over top of the middleman the traditional employer we
middleman the traditional employer we
middleman the traditional employer we deliver value directly to the customer
deliver value directly to the customer
deliver value directly to the customer in doing so we are creating our dream
in doing so we are creating our dream
in doing so we are creating our dream jobs from scratch the economy wasn’t
jobs from scratch the economy wasn’t
jobs from scratch the economy wasn’t gonna change for us so we’re changing it
gonna change for us so we’re changing it
gonna change for us so we’re changing it for ourselves but really that is just
for ourselves but really that is just
for ourselves but really that is just free-market economics 101 if you want to
free-market economics 101 if you want to
free-market economics 101 if you want to be in control of your life your career
be in control of your life your career
be in control of your life your career your destiny capitalism is your best
your destiny capitalism is your best
your destiny capitalism is your best friend
friend
friend so now you know solopreneur is not a
so now you know solopreneur is not a
so now you know solopreneur is not a euphemism for I tragically unemployed
euphemism for I tragically unemployed
euphemism for I tragically unemployed let’s get practical how do you become
let’s get practical how do you become
let’s get practical how do you become the next solopreneurs success story and
the next solopreneurs success story and
the next solopreneurs success story and create your dream job from scratch five
create your dream job from scratch five
create your dream job from scratch five steps that’s it but actually following
steps that’s it but actually following
steps that’s it but actually following them is what separates the one-person
them is what separates the one-person
them is what separates the one-person businesses that make it from those that
businesses that make it from those that
businesses that make it from those that don’t number one expand your comfort
don’t number one expand your comfort
don’t number one expand your comfort zone if you’re gonna own your sliver of
zone if you’re gonna own your sliver of
zone if you’re gonna own your sliver of the market and have clients hop coming
the market and have clients hop coming
the market and have clients hop coming back to you over and over for years to
back to you over and over for years to
back to you over and over for years to come let’s get one thing straight you do
come let’s get one thing straight you do
come let’s get one thing straight you do not want to be your industry’s best-kept
not want to be your industry’s best-kept
not want to be your industry’s best-kept secret just guess what if you’re a
secret just guess what if you’re a
secret just guess what if you’re a secret no one knows who you are and if
secret no one knows who you are and if
secret no one knows who you are and if no one knows who you are
no one knows who you are
no one knows who you are no one can hire you so to accomplish
no one can hire you so to accomplish
no one can hire you so to accomplish number one here commit to shamelessly
number one here commit to shamelessly
number one here commit to shamelessly extroverted activities that might feel
extroverted activities that might feel
extroverted activities that might feel so not you at first when I first started
so not you at first when I first started
so not you at first when I first started networking with business owners in my
networking with business owners in my
networking with business owners in my niche
niche
niche I delivered what one might call the
I delivered what one might call the
I delivered what one might call the Forrest Gump version of an elevator
Forrest Gump version of an elevator
Forrest Gump version of an elevator pitch just saw my little confidence
pitch just saw my little confidence
pitch just saw my little confidence problem
problem
problem I hired a sales coach to expand my
I hired a sales coach to expand my
I hired a sales coach to expand my comfort zone and show me how to
comfort zone and show me how to
comfort zone and show me how to authentically smooth with potential
authentically smooth with potential
authentically smooth with potential clients and turn casual conversations
clients and turn casual conversations
clients and turn casual conversations into booked consultations number two
into booked consultations number two
into booked consultations number two test the market if you build it they
test the market if you build it they
test the market if you build it they probably won’t come because they don’t
probably won’t come because they don’t
probably won’t come because they don’t have a clue they need you here’s a
have a clue they need you here’s a
have a clue they need you here’s a little market research secret for you if
little market research secret for you if
little market research secret for you if people are already paying for something
people are already paying for something
people are already paying for something there’s a market for it before stepping
there’s a market for it before stepping
there’s a market for it before stepping in the world of ghost writing services
in the world of ghost writing services
in the world of ghost writing services ivory shot in people in the profession
ivory shot in people in the profession
ivory shot in people in the profession on LinkedIn I casually interviewed them
on LinkedIn I casually interviewed them
on LinkedIn I casually interviewed them to make sure the gig would be lucrative
to make sure the gig would be lucrative
to make sure the gig would be lucrative enough I want you to do the same number
enough I want you to do the same number
enough I want you to do the same number three find your people yes this means
three find your people yes this means
three find your people yes this means the customer base it also means people
the customer base it also means people
the customer base it also means people who know your customer base now back in
who know your customer base now back in
who know your customer base now back in Dayton I have a friend named Jason a
Dayton I have a friend named Jason a
Dayton I have a friend named Jason a solopreneur handyman to turn his skills
solopreneur handyman to turn his skills
solopreneur handyman to turn his skills into a viable business that supports his
into a viable business that supports his
into a viable business that supports his family Jason has gone out of his way to
family Jason has gone out of his way to
family Jason has gone out of his way to form friendships with people who already
form friendships with people who already
form friendships with people who already work with homeowners loan officers real
work with homeowners loan officers real
work with homeowners loan officers real estate agents plumbers roofers painters
estate agents plumbers roofers painters
estate agents plumbers roofers painters these folks are more than happy to have
these folks are more than happy to have
these folks are more than happy to have their clients just call Jason
their clients just call Jason
their clients just call Jason when needs arise now if you’re the type
when needs arise now if you’re the type
when needs arise now if you’re the type of person who likes to work with your
of person who likes to work with your
of person who likes to work with your hands
hands
hands follow Jason’s example learning a
follow Jason’s example learning a
follow Jason’s example learning a skilled trade is one of the most
skilled trade is one of the most
skilled trade is one of the most lucrative career choices you can
lucrative career choices you can
lucrative career choices you can possibly make there’s an awful lot of
possibly make there’s an awful lot of
possibly make there’s an awful lot of customers out there right now for
customers out there right now for
customers out there right now for handymen like Jason carpenters like
handymen like Jason carpenters like
handymen like Jason carpenters like Nathan machinists welders HVAC techs and
Nathan machinists welders HVAC techs and
Nathan machinists welders HVAC techs and more number four be a problem solver for
more number four be a problem solver for
more number four be a problem solver for hire creating a dream job from scratch
hire creating a dream job from scratch
hire creating a dream job from scratch is not all about you and it’s definitely
is not all about you and it’s definitely
is not all about you and it’s definitely not about retweeting inspirational
not about retweeting inspirational
not about retweeting inspirational quotes from the Buddha with a beach
quotes from the Buddha with a beach
quotes from the Buddha with a beach picture in the background successful
picture in the background successful
picture in the background successful solopreneurs know they have to offer
solopreneurs know they have to offer
solopreneurs know they have to offer products and services that are more than
products and services that are more than
products and services that are more than nice to have there need to have Andrew
nice to have there need to have Andrew
nice to have there need to have Andrew and Lauren the filmmakers for example
and Lauren the filmmakers for example
and Lauren the filmmakers for example that they keep their book of business
that they keep their book of business
that they keep their book of business full by working with business owners who
full by working with business owners who
full by working with business owners who practically salivate over how
practically salivate over how
practically salivate over how cost-effective it is to advertise with
cost-effective it is to advertise with
cost-effective it is to advertise with video
video
video and number five improve improve improve
and number five improve improve improve
and number five improve improve improve as you do great work for your customer
as you do great work for your customer
as you do great work for your customer base track every result be proactive at
base track every result be proactive at
base track every result be proactive at requesting uncensored testimonials so
requesting uncensored testimonials so
requesting uncensored testimonials so you can highlight all the different ways
you can highlight all the different ways
you can highlight all the different ways your customers receive return on their
your customers receive return on their
your customers receive return on their investment and most importantly here
investment and most importantly here
investment and most importantly here get off your ass solopreneurs success
get off your ass solopreneurs success
get off your ass solopreneurs success absolutely requires that you improve
absolutely requires that you improve
absolutely requires that you improve your skills and develop new ones that’s
your skills and develop new ones that’s
your skills and develop new ones that’s exactly what I did through those
exactly what I did through those
exactly what I did through those certifications the coaching the training
certifications the coaching the training
certifications the coaching the training programs to become a highly sought after
programs to become a highly sought after
programs to become a highly sought after professional writer now at this point I
professional writer now at this point I
professional writer now at this point I know certain percentage of you are
know certain percentage of you are
know certain percentage of you are feeling your heart’s beating a little
feeling your heart’s beating a little
feeling your heart’s beating a little bit faster now you’re thinking wow I can
bit faster now you’re thinking wow I can
bit faster now you’re thinking wow I can do this too there’s got to be people out
do this too there’s got to be people out
do this too there’s got to be people out there who will pay me for what I’m good
there who will pay me for what I’m good
there who will pay me for what I’m good at
at
at but I also get not everyone fits that
but I also get not everyone fits that
but I also get not everyone fits that description so what are these
description so what are these
description so what are these solopreneurs shenanigans mean for you if
solopreneurs shenanigans mean for you if
solopreneurs shenanigans mean for you if you don’t see self-employment in your
you don’t see self-employment in your
you don’t see self-employment in your future well first the most obvious use
future well first the most obvious use
future well first the most obvious use your purchasing power as a consumer to
your purchasing power as a consumer to
your purchasing power as a consumer to hire a solopreneur you’ll enjoy the work
hire a solopreneur you’ll enjoy the work
hire a solopreneur you’ll enjoy the work of someone truly passionate about what
of someone truly passionate about what
of someone truly passionate about what they do rather than someone waiting for
they do rather than someone waiting for
they do rather than someone waiting for the clock to strike five for example
the clock to strike five for example
the clock to strike five for example instead of hiring a generic national
instead of hiring a generic national
instead of hiring a generic national firm to help you with your taxes next
firm to help you with your taxes next
firm to help you with your taxes next april seek out an independent CPA to be
april seek out an independent CPA to be
april seek out an independent CPA to be your trusted advisor and for those of
your trusted advisor and for those of
your trusted advisor and for those of you in the audience who represent an
you in the audience who represent an
you in the audience who represent an institution of higher learning encourage
institution of higher learning encourage
institution of higher learning encourage your students to not just pursue degrees
your students to not just pursue degrees
your students to not just pursue degrees and certificates that are all about
and certificates that are all about
and certificates that are all about listening lectures and taking tests but
listening lectures and taking tests but
listening lectures and taking tests but degrees or certificates that focus on
degrees or certificates that focus on
degrees or certificates that focus on developing skills and building that work
developing skills and building that work
developing skills and building that work ethic so whether you’re that new student
ethic so whether you’re that new student
ethic so whether you’re that new student a recent graduate or a seasoned
a recent graduate or a seasoned
a recent graduate or a seasoned professional the bridge to a better
professional the bridge to a better
professional the bridge to a better career is indeed open for traffic no
career is indeed open for traffic no
career is indeed open for traffic no matter what vehicle you’re traveling in
matter what vehicle you’re traveling in
matter what vehicle you’re traveling in the fact is people and organizations
the fact is people and organizations
the fact is people and organizations alike are willing to pay for practical
alike are willing to pay for practical
alike are willing to pay for practical skills that improve their lives
skills that improve their lives
skills that improve their lives so get those skills put yourself in the
so get those skills put yourself in the
so get those skills put yourself in the driver’s seat and stop blaming anyone
driver’s seat and stop blaming anyone
driver’s seat and stop blaming anyone else and the next time one of those
else and the next time one of those
else and the next time one of those haters comes at you scoffing and says
haters comes at you scoffing and says
haters comes at you scoffing and says well you get a real job you can tell
well you get a real job you can tell
well you get a real job you can tell them already hediye buddy I’m a
them already hediye buddy I’m a
them already hediye buddy I’m a solopreneur my skills are bigger than a
solopreneur my skills are bigger than a
solopreneur my skills are bigger than a job thank you
job thank you
job thank you [Applause]
[Applause]
[Applause] [Music]
”
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