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Skin tones don’t and shouldn’t matter | Manami Nagras | TEDxYouth@Tokyo


[Applause]

[Applause] so when I was younger I would spend my

so when I was younger I would spend my

so when I was younger I would spend my summers in India and I would always

summers in India and I would always

summers in India and I would always spend a lot of time watching TV and when

spend a lot of time watching TV and when

spend a lot of time watching TV and when I was I was watching TV I’ve always come

I was I was watching TV I’ve always come

I was I was watching TV I’ve always come across ads like these the products like

across ads like these the products like

across ads like these the products like fair and lovely for those of you who

fair and lovely for those of you who

fair and lovely for those of you who don’t know our fair and lovely is its

don’t know our fair and lovely is its

don’t know our fair and lovely is its most popular skin cream in India so it’s

most popular skin cream in India so it’s

most popular skin cream in India so it’s a fairness cream and I know a lot of you

a fairness cream and I know a lot of you

a fairness cream and I know a lot of you think that doesn’t concern you and you

think that doesn’t concern you and you

think that doesn’t concern you and you don’t really know what the significance

don’t really know what the significance

don’t really know what the significance is and I was just like you at that age

is and I was just like you at that age

is and I was just like you at that age like six seven eight I was just like oh

like six seven eight I was just like oh

like six seven eight I was just like oh it’s just an ad who cares but as I grew

it’s just an ad who cares but as I grew

it’s just an ad who cares but as I grew older I became more aware of my

older I became more aware of my

older I became more aware of my surroundings I started to realize that

surroundings I started to realize that

surroundings I started to realize that these ads very much echoed what the

these ads very much echoed what the

these ads very much echoed what the society around me was saying so for

society around me was saying so for

society around me was saying so for example my Indian relatives what I would

example my Indian relatives what I would

example my Indian relatives what I would say things like oh my God look how

say things like oh my God look how

say things like oh my God look how lovely she look she looks so fair and

lovely she look she looks so fair and

lovely she look she looks so fair and all the Bollywood movies I saw always

all the Bollywood movies I saw always

all the Bollywood movies I saw always had white looking Indian actors and

had white looking Indian actors and

had white looking Indian actors and actresses and that did not help me my

actresses and that did not help me my

actresses and that did not help me my self-confidence and so I start to wonder

self-confidence and so I start to wonder

self-confidence and so I start to wonder if other people felt like me and so I

if other people felt like me and so I

if other people felt like me and so I started to research on this topic of

started to research on this topic of

started to research on this topic of fairness creams and this is what I found

fairness creams and this is what I found

fairness creams and this is what I found to my research I found that amongst

to my research I found that amongst

to my research I found that amongst Indian consumers fairness is still the

Indian consumers fairness is still the

Indian consumers fairness is still the key attributes on skin creams over more

key attributes on skin creams over more

key attributes on skin creams over more attainable factors like moisturizing and

attainable factors like moisturizing and

attainable factors like moisturizing and sunscreen and even more intriguing and

sunscreen and even more intriguing and

sunscreen and even more intriguing and bizarre fact is that the BBC once

bizarre fact is that the BBC once

bizarre fact is that the BBC once supported the skin care skin fairness

supported the skin care skin fairness

supported the skin care skin fairness creams sold more than coca-cola in South

creams sold more than coca-cola in South

creams sold more than coca-cola in South Asia

Asia

Asia so basically fairness creams are more

so basically fairness creams are more

so basically fairness creams are more popular than coca-cola so I thought to

popular than coca-cola so I thought to

popular than coca-cola so I thought to wonder why do we have this problem so

wonder why do we have this problem so

wonder why do we have this problem so let’s go back to fair and lovely this is

let’s go back to fair and lovely this is

let’s go back to fair and lovely this is what it says on their website

what it says on their website

what it says on their website they said the aim is to give hope and

they said the aim is to give hope and

they said the aim is to give hope and confidence to women so they can live a

confidence to women so they can live a

confidence to women so they can live a happy and successful life okay so let’s

happy and successful life okay so let’s

happy and successful life okay so let’s look at one of their ads

so but those I know a lot of you don’t

so but those I know a lot of you don’t speak in these so I’ll explain it to you

speak in these so I’ll explain it to you

speak in these so I’ll explain it to you basically what the ad says is there’s a

basically what the ad says is there’s a

basically what the ad says is there’s a darker skinned woman who’s unhappy with

darker skinned woman who’s unhappy with

darker skinned woman who’s unhappy with her life and her dad’s unhappy with her

her life and her dad’s unhappy with her

her life and her dad’s unhappy with her because she didn’t she’s not have son

because she didn’t she’s not have son

because she didn’t she’s not have son and she doesn’t have a job so she goes

and she doesn’t have a job so she goes

and she doesn’t have a job so she goes out and says I’ll be the I’ll be the son

out and says I’ll be the I’ll be the son

out and says I’ll be the I’ll be the son of the family and so she uses fair and

of the family and so she uses fair and

of the family and so she uses fair and lovely becomes fair and gets a job as an

lovely becomes fair and gets a job as an

lovely becomes fair and gets a job as an air hostess and all of a sudden her

air hostess and all of a sudden her

air hostess and all of a sudden her whole life changes in her and yeah it’s

whole life changes in her and yeah it’s

whole life changes in her and yeah it’s it’s it’s very interesting at and it’s

it’s it’s very interesting at and it’s

it’s it’s very interesting at and it’s definitely giving hope and confidence to

definitely giving hope and confidence to

definitely giving hope and confidence to women by saying you have to be fair to

women by saying you have to be fair to

women by saying you have to be fair to be successful

be successful

be successful unfortunately India isn’t the only

unfortunately India isn’t the only

unfortunately India isn’t the only offender of this problem this is an ad

offender of this problem this is an ad

offender of this problem this is an ad from Thailand for the products nose and

from Thailand for the products nose and

from Thailand for the products nose and it shows a woman in blackface which is

it shows a woman in blackface which is

it shows a woman in blackface which is already offensive in itself and she says

already offensive in itself and she says

already offensive in itself and she says and compare who wants to be a star and

and compare who wants to be a star and

and compare who wants to be a star and she compares herself to this lighter

she compares herself to this lighter

she compares herself to this lighter skinned actress and she says they will

skinned actress and she says they will

skinned actress and she says they will make me a faded star so she uses snows

make me a faded star so she uses snows

make me a faded star so she uses snows becomes fair and says eternally white

becomes fair and says eternally white

becomes fair and says eternally white I’m confident

I’m confident

I’m confident so it’s it’s problems like these that

so it’s it’s problems like these that

so it’s it’s problems like these that sort of put in our minds that fairness

sort of put in our minds that fairness

sort of put in our minds that fairness equals beautiful and while it’s easy to

equals beautiful and while it’s easy to

equals beautiful and while it’s easy to say that Oh Thailand and India

say that Oh Thailand and India

say that Oh Thailand and India developing countries so they would have

developing countries so they would have

developing countries so they would have like infinity complexes it’s not it’s

like infinity complexes it’s not it’s

like infinity complexes it’s not it’s not that that the case because I’m

not that that the case because I’m

not that that the case because I’m pretty sure many of you heard of this

pretty sure many of you heard of this

pretty sure many of you heard of this term be haka and this is what it’s

term be haka and this is what it’s

term be haka and this is what it’s called in fairness creams a call in

called in fairness creams a call in

called in fairness creams a call in Japanese and I know a lot of you don’t

Japanese and I know a lot of you don’t

Japanese and I know a lot of you don’t think it’s a problem I asked my friends

think it’s a problem I asked my friends

think it’s a problem I asked my friends this question what do you think about be

this question what do you think about be

this question what do you think about be happy and they said oh it’s not a

happy and they said oh it’s not a

happy and they said oh it’s not a problem

problem

problem my parents buy it I just be happy to me

my parents buy it I just be happy to me

my parents buy it I just be happy to me but the thing is be haka when put into

but the thing is be haka when put into

but the thing is be haka when put into can’t reform literally translates into

can’t reform literally translates into

can’t reform literally translates into English to mean beautiful white so it’s

English to mean beautiful white so it’s

English to mean beautiful white so it’s sort of ideas like these that tell us

sort of ideas like these that tell us

sort of ideas like these that tell us that we don’t know it but subconsciously

that we don’t know it but subconsciously

that we don’t know it but subconsciously we’re being told that white means

we’re being told that white means

we’re being told that white means beautiful and that we’re being told to

beautiful and that we’re being told to

beautiful and that we’re being told to believe that we need to buy these

believe that we need to buy these

believe that we need to buy these products to make ourselves look more

products to make ourselves look more

products to make ourselves look more beautiful and what this causes is that

beautiful and what this causes is that

beautiful and what this causes is that for me personally I always thought that

for me personally I always thought that

for me personally I always thought that because I’m sort of dark-skinned I

because I’m sort of dark-skinned I

because I’m sort of dark-skinned I always thought that oh I I can’t be

always thought that oh I I can’t be

always thought that oh I I can’t be successful I can’t be beautiful because

successful I can’t be beautiful because

successful I can’t be beautiful because I don’t have well the media expects of

I don’t have well the media expects of

I don’t have well the media expects of me and this makes a lot of people want

me and this makes a lot of people want

me and this makes a lot of people want to buy more products and spend more

to buy more products and spend more

to buy more products and spend more money on these products which in reality

money on these products which in reality

money on these products which in reality don’t really work the true and sometimes

don’t really work the true and sometimes

don’t really work the true and sometimes the products do the opposite of what you

the products do the opposite of what you

the products do the opposite of what you wanted to do and these are some things

wanted to do and these are some things

wanted to do and these are some things that happen to people who’ve used too

that happen to people who’ve used too

that happen to people who’ve used too many of these products rashes patches of

many of these products rashes patches of

many of these products rashes patches of skin unwanted hair growth those white

skin unwanted hair growth those white

skin unwanted hair growth those white spots an example actually is the

spots an example actually is the

spots an example actually is the Japanese company cannibal was sued by 14

Japanese company cannibal was sued by 14

Japanese company cannibal was sued by 14 Japanese women because they had spots

Japanese women because they had spots

Japanese women because they had spots like those due to their skin whitening

like those due to their skin whitening

like those due to their skin whitening product so what can we do to solve this

product so what can we do to solve this

product so what can we do to solve this problem well I would love to say I have

problem well I would love to say I have

problem well I would love to say I have this amazing solution that can get rid

this amazing solution that can get rid

this amazing solution that can get rid of skin whitening products Oh forever

of skin whitening products Oh forever

of skin whitening products Oh forever but I can’t because these products are

but I can’t because these products are

but I can’t because these products are in such high demand that we can’t just

in such high demand that we can’t just

in such high demand that we can’t just say to ban them I mean they’re helping

say to ban them I mean they’re helping

say to ban them I mean they’re helping the market who’s gonna like listen to me

the market who’s gonna like listen to me

the market who’s gonna like listen to me and stop buying such products but the

and stop buying such products but the

and stop buying such products but the only thing I can tell you to do and hope

only thing I can tell you to do and hope

only thing I can tell you to do and hope that you did too is talk about it

that you did too is talk about it

that you did too is talk about it research about it and make this problem

research about it and make this problem

research about it and make this problem more make make people aware of this

more make make people aware of this

more make make people aware of this problem

problem

problem luckily there are some people we can

luckily there are some people we can

luckily there are some people we can talk to or look up to like this woman

talk to or look up to like this woman

talk to or look up to like this woman right here

right here

right here have you time Manny well started this

have you time Manny well started this

have you time Manny well started this campaign in India called the dark is

campaign in India called the dark is

campaign in India called the dark is beautiful campaign and don’t get turned

beautiful campaign and don’t get turned

beautiful campaign and don’t get turned off by the name it doesn’t it’s not a

off by the name it doesn’t it’s not a

off by the name it doesn’t it’s not a she said it’s not a campaign against

she said it’s not a campaign against

she said it’s not a campaign against fair skin it’s a campaign that

fair skin it’s a campaign that

fair skin it’s a campaign that celebrates diversity and beauty of all

celebrates diversity and beauty of all

celebrates diversity and beauty of all skin colors so if you can follow people

skin colors so if you can follow people

skin colors so if you can follow people like her and become like ourselves we

like her and become like ourselves we

like her and become like ourselves we can make our own utopia and get rid of

can make our own utopia and get rid of

can make our own utopia and get rid of the idea that fair skin equals beautiful

the idea that fair skin equals beautiful

the idea that fair skin equals beautiful so I’m gonna leave you with a quote by

so I’m gonna leave you with a quote by

so I’m gonna leave you with a quote by another inspirational woman Gandhi an

another inspirational woman Gandhi an

another inspirational woman Gandhi an actress I’m okay I’m a brissie who

actress I’m okay I’m a brissie who

actress I’m okay I’m a brissie who started to love your natural skin tone

started to love your natural skin tone

started to love your natural skin tone campaign which has become prominent in

campaign which has become prominent in

campaign which has become prominent in Hollywood as well and she said say no

Hollywood as well and she said say no

Hollywood as well and she said say no the skin toning and skin bleaching or as

the skin toning and skin bleaching or as

the skin toning and skin bleaching or as I would say it preach against bleaching

I would say it preach against bleaching

I would say it preach against bleaching thank you

thank you

thank you [Applause]

”

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