[Applause] imagine that this is your view for five
imagine that this is your view for five
imagine that this is your view for five weeks with no Wi-Fi what would you do so
weeks with no Wi-Fi what would you do so
weeks with no Wi-Fi what would you do so my company sent me down to the Antarctic
my company sent me down to the Antarctic
my company sent me down to the Antarctic to get better acquainted with our
to get better acquainted with our
to get better acquainted with our fishing operations in the Antarctic we
fishing operations in the Antarctic we
fishing operations in the Antarctic we fish for krill which is high in omega-3s
fish for krill which is high in omega-3s
fish for krill which is high in omega-3s EPA & DHA which is vital for our human
EPA & DHA which is vital for our human
EPA & DHA which is vital for our human health but it’s important that we
health but it’s important that we
health but it’s important that we harvest it without compromising the
harvest it without compromising the
harvest it without compromising the health of the planet but being there for
health of the planet but being there for
health of the planet but being there for five weeks I can tell you I had a lot of
five weeks I can tell you I had a lot of
five weeks I can tell you I had a lot of time on my hands no appointments no
time on my hands no appointments no
time on my hands no appointments no friends to have dinner with no social
friends to have dinner with no social
friends to have dinner with no social media no notifications no need to go for
media no notifications no need to go for
media no notifications no need to go for grocery shopping or cooking no nothing
grocery shopping or cooking no nothing
grocery shopping or cooking no nothing so in the middle of sort of banging my
so in the middle of sort of banging my
so in the middle of sort of banging my head against the wall I gave myself a
head against the wall I gave myself a
head against the wall I gave myself a challenge I said there’s one thing that
challenge I said there’s one thing that
challenge I said there’s one thing that I really don’t get yet but I’m really
I really don’t get yet but I’m really
I really don’t get yet but I’m really failing at in my life and I’ve been
failing at in my life and I’ve been
failing at in my life and I’ve been researching and studying sustainable
researching and studying sustainable
researching and studying sustainable business models for five years and I’ve
business models for five years and I’ve
business models for five years and I’ve understood what it takes to actually
understood what it takes to actually
understood what it takes to actually succeed at sustainability but I was
succeed at sustainability but I was
succeed at sustainability but I was really failing on the personal side of
really failing on the personal side of
really failing on the personal side of things
things
things I was trying I was like I’m going all-in
I was trying I was like I’m going all-in
I was trying I was like I’m going all-in I’m gonna make my own toothpaste I’m
I’m gonna make my own toothpaste I’m
I’m gonna make my own toothpaste I’m gonna only use reusable containers and
gonna only use reusable containers and
gonna only use reusable containers and you know going really all-in but only
you know going really all-in but only
you know going really all-in but only lasting for two weeks going back and I
lasting for two weeks going back and I
lasting for two weeks going back and I was like drinking smoothies from plastic
was like drinking smoothies from plastic
was like drinking smoothies from plastic and feeling bad about myself
and feeling bad about myself
and feeling bad about myself so I decided that I had to hack this
so I decided that I had to hack this
so I decided that I had to hack this they say that it takes three weeks to
they say that it takes three weeks to
they say that it takes three weeks to build a habit and I had five so I was
build a habit and I had five so I was
build a habit and I had five so I was good on time but I knew it would be a
good on time but I knew it would be a
good on time but I knew it would be a tremendous challenge to come back into
tremendous challenge to come back into
tremendous challenge to come back into my daily life and keep the habits that I
my daily life and keep the habits that I
my daily life and keep the habits that I cultivated on that boat but I was
cultivated on that boat but I was
cultivated on that boat but I was willing to give it a try and through my
willing to give it a try and through my
willing to give it a try and through my career I’ve been looking for the sweet
career I’ve been looking for the sweet
career I’ve been looking for the sweet spots of business where sustainability
spots of business where sustainability
spots of business where sustainability was profitable
was profitable
was profitable I had to look at the sweet spots in our
I had to look at the sweet spots in our
I had to look at the sweet spots in our everyday lives where a choice is good
everyday lives where a choice is good
everyday lives where a choice is good for our health
for our health
for our health for our well-being and for our wallet
for our well-being and for our wallet
for our well-being and for our wallet but it happens to save the planet at the
but it happens to save the planet at the
but it happens to save the planet at the same time not the easiest task but it’s
same time not the easiest task but it’s
same time not the easiest task but it’s impossible and I found a couple of good
impossible and I found a couple of good
impossible and I found a couple of good ways to go around it so I was there in
ways to go around it so I was there in
ways to go around it so I was there in the enteric researching this guy the
the enteric researching this guy the
the enteric researching this guy the krill a small crew tonight’s more tons
krill a small crew tonight’s more tons
krill a small crew tonight’s more tons of krill in the ocean than humans on
of krill in the ocean than humans on
of krill in the ocean than humans on land it is one of the most sustainable
land it is one of the most sustainable
land it is one of the most sustainable reduction Fisheries in the world and one
reduction Fisheries in the world and one
reduction Fisheries in the world and one of the strong is regulated so this
of the strong is regulated so this
of the strong is regulated so this industry has been at the front of
industry has been at the front of
industry has been at the front of sustainability because basically it
sustainability because basically it
sustainability because basically it didn’t have any choice to begin with
didn’t have any choice to begin with
didn’t have any choice to begin with before deploying fishing nets ten years
before deploying fishing nets ten years
before deploying fishing nets ten years ago they went to dialogue with WWF to
ago they went to dialogue with WWF to
ago they went to dialogue with WWF to make sure that they did it the right way
make sure that they did it the right way
make sure that they did it the right way and there’s three things with the way we
and there’s three things with the way we
and there’s three things with the way we do sustainability in my company but also
do sustainability in my company but also
do sustainability in my company but also some of the correctors is I see with
some of the correctors is I see with
some of the correctors is I see with people who succeed with sustainability
people who succeed with sustainability
people who succeed with sustainability and that is that they have a reason for
and that is that they have a reason for
and that is that they have a reason for being they tackle global challenges they
being they tackle global challenges they
being they tackle global challenges they have a set of values that they allow to
have a set of values that they allow to
have a set of values that they allow to guide their actions and they keep
guide their actions and they keep
guide their actions and they keep themselves accountable what really
themselves accountable what really
themselves accountable what really struck me when I got to know our company
struck me when I got to know our company
struck me when I got to know our company was that they had managed to make
was that they had managed to make
was that they had managed to make sustainability the default choice it was
sustainability the default choice it was
sustainability the default choice it was in the backbone whenever you met a
in the backbone whenever you met a
in the backbone whenever you met a crossroad you went with a sustainable
crossroad you went with a sustainable
crossroad you went with a sustainable solution and from my perspective I was
solution and from my perspective I was
solution and from my perspective I was like yeah but what if it’s not
like yeah but what if it’s not
like yeah but what if it’s not profitable and they’re like yeah but we
profitable and they’re like yeah but we
profitable and they’re like yeah but we know it’s the right thing to do because
know it’s the right thing to do because
know it’s the right thing to do because they were so high right highly regulated
they were so high right highly regulated
they were so high right highly regulated and they really believed in the cost and
and they really believed in the cost and
and they really believed in the cost and now we see the returns
now we see the returns
now we see the returns it’s a highly profitable company they
it’s a highly profitable company they
it’s a highly profitable company they have changed the view of the planet to
have changed the view of the planet to
have changed the view of the planet to not only see a plate but to see a home
not only see a plate but to see a home
not only see a plate but to see a home that we need to take care of in return
so I look to the sustainable development
so I look to the sustainable development goals and I said okay I need a direction
goals and I said okay I need a direction
goals and I said okay I need a direction like a company sets a strategic
like a company sets a strategic
like a company sets a strategic direction I as a person also need to
direction I as a person also need to
direction I as a person also need to find my direction and I did out of the
find my direction and I did out of the
find my direction and I did out of the 17 sustainable development goals of the
17 sustainable development goals of the
17 sustainable development goals of the UN
UN
UN I chose gold number 12 which is
I chose gold number 12 which is
I chose gold number 12 which is responsible production and consumption
responsible production and consumption
responsible production and consumption that’s why I’m talking about this to you
that’s why I’m talking about this to you
that’s why I’m talking about this to you today okay so I had the global challenge
today okay so I had the global challenge
today okay so I had the global challenge I wanted to get at and the next point
I wanted to get at and the next point
I wanted to get at and the next point was setting my values and I was like
was setting my values and I was like
was setting my values and I was like this is easy I know what’s my what my
this is easy I know what’s my what my
this is easy I know what’s my what my values are but I didn’t I knew I valued
values are but I didn’t I knew I valued
values are but I didn’t I knew I valued sustainability but it was too fluffy to
sustainability but it was too fluffy to
sustainability but it was too fluffy to guide my everyday actions so I had to
guide my everyday actions so I had to
guide my everyday actions so I had to really go inside myself and look at how
really go inside myself and look at how
really go inside myself and look at how my values compared to my actions and I
my values compared to my actions and I
my values compared to my actions and I felt the inconsistency
felt the inconsistency
felt the inconsistency I couldn’t pinpoint it but I knew that I
I couldn’t pinpoint it but I knew that I
I couldn’t pinpoint it but I knew that I had bad conscience in my everyday life
had bad conscience in my everyday life
had bad conscience in my everyday life and I said okay so what what are my
and I said okay so what what are my
and I said okay so what what are my values I valued the earth because I
values I valued the earth because I
values I valued the earth because I enjoy hikes and nature and species and
enjoy hikes and nature and species and
enjoy hikes and nature and species and the diversity that we that surrounds
the diversity that we that surrounds
the diversity that we that surrounds every day and I want that to last and
every day and I want that to last and
every day and I want that to last and prosper I value deep work really
prosper I value deep work really
prosper I value deep work really prioritizing quality over quantity doing
prioritizing quality over quantity doing
prioritizing quality over quantity doing meaning meaningful stuff instead of busy
meaning meaningful stuff instead of busy
meaning meaningful stuff instead of busy work and this is the one that surprised
work and this is the one that surprised
work and this is the one that surprised me because I figure out I value good
me because I figure out I value good
me because I figure out I value good health and by articulating that it made
health and by articulating that it made
health and by articulating that it made it easier for me to choose the healthy
it easier for me to choose the healthy
it easier for me to choose the healthy option when going to the store it makes
option when going to the store it makes
option when going to the store it makes it it made it easier to prioritize time
it it made it easier to prioritize time
it it made it easier to prioritize time in my schedule to go to the gym and I
in my schedule to go to the gym and I
in my schedule to go to the gym and I worked as an Arabic instructor I lived
worked as an Arabic instructor I lived
worked as an Arabic instructor I lived at the gym for some time of my life but
at the gym for some time of my life but
at the gym for some time of my life but now it was easier to prioritize it
now it was easier to prioritize it
now it was easier to prioritize it because I knew it was acting in
because I knew it was acting in
because I knew it was acting in accordance with my values and that felt
accordance with my values and that felt
accordance with my values and that felt good last bit is to keep yourself
good last bit is to keep yourself
good last bit is to keep yourself accountable so I write in a journal
accountable so I write in a journal
accountable so I write in a journal every night and I did that on the boat
every night and I did that on the boat
every night and I did that on the boat and I still do it
and I still do it
and I still do it to sort of do a feeling of the day did I
to sort of do a feeling of the day did I
to sort of do a feeling of the day did I act in accordance to my value yes no
act in accordance to my value yes no
act in accordance to my value yes no maybe could have been better and what’s
maybe could have been better and what’s
maybe could have been better and what’s what’s true strikes me is that when I
what’s true strikes me is that when I
what’s true strikes me is that when I look at my day and I feel that I really
look at my day and I feel that I really
look at my day and I feel that I really made it I feel good about myself I have
made it I feel good about myself I have
made it I feel good about myself I have a clear conscience everything is great
a clear conscience everything is great
a clear conscience everything is great but when I’ve had a day where I failed
but when I’ve had a day where I failed
but when I’ve had a day where I failed at it
at it
at it I still feel good about myself because I
I still feel good about myself because I
I still feel good about myself because I knew what I was failing at and what I
knew what I was failing at and what I
knew what I was failing at and what I could do to improve it it was tangible
could do to improve it it was tangible
could do to improve it it was tangible being exceptional is not about being
being exceptional is not about being
being exceptional is not about being flawless it’s about knowing where your
flawless it’s about knowing where your
flawless it’s about knowing where your flaws are and how you can change them
flaws are and how you can change them
flaws are and how you can change them how you can evolve as a human being and
how you can evolve as a human being and
how you can evolve as a human being and this was the part that actually gave me
this was the part that actually gave me
this was the part that actually gave me the most value my solution became this
the most value my solution became this
the most value my solution became this trying to design new defaults so they
trying to design new defaults so they
trying to design new defaults so they would be easier for me to make the right
would be easier for me to make the right
would be easier for me to make the right decision for myself and the planet when
decision for myself and the planet when
decision for myself and the planet when going to the store but at the same time
going to the store but at the same time
going to the store but at the same time I know that to convince all of you guys
I know that to convince all of you guys
I know that to convince all of you guys to do this I can’t put on a strict
to do this I can’t put on a strict
to do this I can’t put on a strict regime saying you have to do this all
regime saying you have to do this all
regime saying you have to do this all the time these defaults are what’s what
the time these defaults are what’s what
the time these defaults are what’s what counts so I added in some flexibility
counts so I added in some flexibility
counts so I added in some flexibility this means that we get a bit of wiggle
this means that we get a bit of wiggle
this means that we get a bit of wiggle room right and I’m going to give you
room right and I’m going to give you
room right and I’m going to give you three examples of how I’m using that
three examples of how I’m using that
three examples of how I’m using that they wiggle room in three of the habits
they wiggle room in three of the habits
they wiggle room in three of the habits that I did keep because I can tell you I
that I did keep because I can tell you I
that I did keep because I can tell you I tried building 10 habits and I now have
tried building 10 habits and I now have
tried building 10 habits and I now have three but I do value them and I brought
three but I do value them and I brought
three but I do value them and I brought them with my life back on shore in my
them with my life back on shore in my
them with my life back on shore in my hectic everyday life why because they
hectic everyday life why because they
hectic everyday life why because they drastically improved the quality of my
drastically improved the quality of my
drastically improved the quality of my life one I’m a default vegetarian if I
life one I’m a default vegetarian if I
life one I’m a default vegetarian if I have a choice I eat vegetarian I eat
have a choice I eat vegetarian I eat
have a choice I eat vegetarian I eat some fish we need omega-3s but if I come
some fish we need omega-3s but if I come
some fish we need omega-3s but if I come to a dinner party with my friends I and
to a dinner party with my friends I and
to a dinner party with my friends I and I forgotten them to tell them that I
I forgotten them to tell them that I
I forgotten them to tell them that I don’t eat red meat in their serving red
don’t eat red meat in their serving red
don’t eat red meat in their serving red meat I’ll have red meat I don’t want my
meat I’ll have red meat I don’t want my
meat I’ll have red meat I don’t want my lifestyle to make me impolite in social
lifestyle to make me impolite in social
lifestyle to make me impolite in social settings and if I won’t bake in a day
settings and if I won’t bake in a day
settings and if I won’t bake in a day I’ll leave bacon I think our minds work
I’ll leave bacon I think our minds work
I’ll leave bacon I think our minds work in the way that if we prohibit ourselves
in the way that if we prohibit ourselves
in the way that if we prohibit ourselves something we end up wanting it more so
something we end up wanting it more so
something we end up wanting it more so by allowing us to be free and flexible
by allowing us to be free and flexible
by allowing us to be free and flexible but knowing what our values are we feel
but knowing what our values are we feel
but knowing what our values are we feel better at the end of the day no matter
better at the end of the day no matter
better at the end of the day no matter what we’ve been doing
what we’ve been doing
what we’ve been doing secondly I say no to plastics
secondly I say no to plastics
secondly I say no to plastics I have reusable reusable cups with me
I have reusable reusable cups with me
I have reusable reusable cups with me doesn’t take up a lot of space and it’s
doesn’t take up a lot of space and it’s
doesn’t take up a lot of space and it’s easy I save a lot of money don’t have to
easy I save a lot of money don’t have to
easy I save a lot of money don’t have to buy everything all the time I plan ahead
buy everything all the time I plan ahead
buy everything all the time I plan ahead and it’s important because only 10% of
and it’s important because only 10% of
and it’s important because only 10% of the plastic we produce we recycle and
the plastic we produce we recycle and
the plastic we produce we recycle and we’ve all seen the pictures of the
we’ve all seen the pictures of the
we’ve all seen the pictures of the turtles getting caught in our wastes and
turtles getting caught in our wastes and
turtles getting caught in our wastes and I think this is one of the most
I think this is one of the most
I think this is one of the most important things we can do in our
important things we can do in our
important things we can do in our everyday life is to say no to plastics
everyday life is to say no to plastics
everyday life is to say no to plastics the third one and this is my favorite it
the third one and this is my favorite it
the third one and this is my favorite it is prioritizing quality over quantity
is prioritizing quality over quantity
is prioritizing quality over quantity and to me it means prioritizing to do
and to me it means prioritizing to do
and to me it means prioritizing to do the first and foremost important task at
the first and foremost important task at
the first and foremost important task at the very beginning of the day
the very beginning of the day
the very beginning of the day it means buying timeless quality pieces
it means buying timeless quality pieces
it means buying timeless quality pieces of quality for my closet and not hunting
of quality for my closet and not hunting
of quality for my closet and not hunting the fast fashion but most of all a
the fast fashion but most of all a
the fast fashion but most of all a meaning it means having time for long
meaning it means having time for long
meaning it means having time for long dinners with conversations that matter
dinners with conversations that matter
dinners with conversations that matter with the people I care about so wrapping
with the people I care about so wrapping
with the people I care about so wrapping it up all up it means like business to
it up all up it means like business to
it up all up it means like business to be business word to have a reason to do
be business word to have a reason to do
be business word to have a reason to do business it means setting a direction
business it means setting a direction
business it means setting a direction for ourself articulating our values and
for ourself articulating our values and
for ourself articulating our values and holding ourselves accountable I truly
holding ourselves accountable I truly
holding ourselves accountable I truly believe that we can have more from
believe that we can have more from
believe that we can have more from having less more time better health and
having less more time better health and
having less more time better health and well-being while spending less owning
well-being while spending less owning
well-being while spending less owning less and wasting less and I challenge
less and wasting less and I challenge
less and wasting less and I challenge you to do to start that journey by
you to do to start that journey by
you to do to start that journey by finding your direction
finding your direction
finding your direction take letting your values and holding
take letting your values and holding
take letting your values and holding yourself accountable thank you
yourself accountable thank you
yourself accountable thank you [Applause]
”
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