Convince products to buy the you
do not need
With money you do not have to care about people
impress those who do not care
I have some products in my life
already designed this can be i have
to buy one or the other
seduced me sorry at the moment sorry
but that’s why Segeberg stands for that
I am at a small suburb of the
Grown up in the city of Hamburg
Maschen also has a motorway exit
when she’s on the way from the south in
It may be the north
that they came by there
and if you feel that way now
I would have to go out there
not that
if I think about this youth then
I always think of the sneakers
I had to wear the brand then
was called phoenix and is rightly forgotten
We also have our parents
already beautiful and expensive gates already buy
but for my father was the
consumption of more than the most necessary addition
Goalkeeping and wastage
that means these sneakers
I think you can do it very well
Do not realize this in school
a bit big
I also have a blue light on the
may have head but I was just the
total outsider sometime took pity
my grandma and bought me the long
longed for adidas universal
I can still disturb this one today
Relief finally belong to the
world of codes and signs a shoe of
it was a bit like my name
i could totally use this shoe
symbiosis
that comes from today
of course complete
ridiculous
but as we are behind the picture of the boy
I can imagine seeing madonna
that you too have memories of it
that she once had this one t shirt
had this one jeans this one
person with whom they were completely with themselves
this first own decision the one
history tells them all about you
corresponded
finally not more of mom and dad
are no longer attracted to the
Clothe the older siblings
Apply a wonderful moment we
have to accept a thing and that
that we communicate through consumption
that is particularly noteworthy that
even if you do not care
that is still a statement
I can consume it once I have one
picture picked out what about me
Last year, that’s just noticed
very young people so 20 years old with
which I always have to do theirs
festival bender still wear
I wondered somehow
why are they doing that because of that ?
festival is obviously too
The End
but if I am up for it now
determined not to communicate
I can show that very badly
but for me, for example, time
I can consume that over one
festival band well documented i think
a good example for not being too
but do not communicate this anyway
consumption as statement consumable too
do
if I always hear that consumption
so distracts us from the real life
things like that you even need everything
not it does not matter which car
you drive it does not matter what you do
It does not matter in which way
Apartment you live then I have to say
I do not believe that, I believe that
not for the many people there
outside that’s really true
what really bothers me is that
singing of an often elderly gentleman
mostly professors then always from
talk about unnecessary consumption and
then I always wonder what that is
should
I can imagine that we all
then have that guilty feeling
and think about our wardrobes
and he is quite right he is like that
I do not need all that fully
completely unnecessary but the question
who decides what is superfluous
and what is more meaningful consumption is for
for example, the Japanese sickle hoe of
manufactum with the me in the urban
Community garden the weeds okay
as
the silk blouse of sarah but not ob
It’s my heavy extra jeans
heavy to your honorable craft or
is the waste and allowed the
call center employee at douglas
buy new nail polish so you can
during her cross bleak job
at least also nicely made nails
may look
or is that me weak and weak
Shopping Spree
You have to pay attention when it comes to
Consumption criticism then always has to
I have only given me examples
homecoming of one or aldi believe in it
it is never the bulthaup kitchens and the
lufthansa senator lounge now
you might think what is that for
a guy what he tells here to the
a kind
eyes to and through mentality but me
is it really about this
Consumption criticism us nothing at all
has brought in the last 100 years
neither in climate change nor in the
protection of species or in the protection of ours
resources
it’s also true that that’s right
the consumer criticism
we demand persuades the environment and the
animals and people suffer because of me
because you because they do not control themselves
that means we can just buy too
Much that means you are to blame, we are
It’s my fault and it’s my fault
of course awesome because he’s where
the decline of the world on the small
slender shoulders from us
Consumers is then the yes
the products actually only in the world
bring out totally fall out
Honestly that was not mine
idea that samsung bmw and whoever
The products are as manufacturer as they are
do
It is always said that it is for
every product for everything I buy
can be a green alternative
You can try it
drive on saturday in the
downtown here in Munich enter with
buy green products from your family
Then they go to eat nice green
have fun
a study from the hasso plattner institute
It says only one of 10,000 products
at least green minimum standards
corresponds to
and even where it starts to turn green
become for example if then the
conventional cotton by bio
Cotton is usually replaced
still allowing the manufacturing processes
have not changed at all
that is , you can not speak of green
speak
my problem is yes I have the beginning
said that I’m his and I
I really like that too
that means for me there is nothing
more beautiful than a product shape
to make it as attractive as possible and
then send it out to the world and
to seduce her with it
At the same time, I am someone too
who likes to buy that means I let
I also like to seduce
that is of course for me too
a problem but that were
we have already said it we are
not only the hairdressers of the engineers
we can also work constructively
according to an eu rule, it is that way
80 percent of all environmental impacts part
out of his process or over the
design process to influence are the
is an incredibly high number to
Example which material is used
I can do it throughout his life cycle
repair
etc comes to that and after
Survey among company leaders
came out that the company leaders
assume that the
corporate success and the brands
is done to 90 percent of the design
hang out here in Bavaria only
the chairman of the csu on her
party days louder oh now times one
ask the audience what do you think
because in the boardrooms German
Company There are 30 dax companies
about 200 people work in the
executive board members
how many designers sit 10 4
not a single one is totally right
that means there is no working there now
The design theorist has us
Design something into the book of duties
has written the written
we should develop as a discipline of
world shaping into a bridge
between human needs
culture and ecology a thick board
Let’s take an example and
Although the popular iphone
who has a smartphone with you?
100 percent I see that too
probably not impressed me
still have an iphone 5
that makes me in my family is one
a little bit to his steinzeitmenschen
but I like that
i also liked my iphone 3 though
At some point that was broken and then
Again , there are some apps
Do not run on it here
the battery will be weak some pictures
also do not really get on it anymore
that means I probably have to
say goodbye to him
and next year I’ll probably be one
new things may have that luck
iphone 10
the problem for me is that i will
then the new one gets that complete
is re-established for me
Housing chip glass surface et cetera
Everything is completely rebuilt
I would imagine that
it could be like that me
With this great feeling I have it
So really I love it indeed still
go into the iphone and go to the store
do not say goodbye in the sense of
bye iphone 5 hello iphone ten
but say I go there go
drink coffee and get a renewed
phone back from apple that we like that
a dream picture of me now they say
probably that’s a stupid idea
is because not practicable but apple
currently has 286 billion dollars
Reserve in cash if you do not mind
that build themselves a new iphone
I can not do that either
you just have to start the things from
to think backwards you have to start
to design products so that they are
always harmonious with the
can develop starting materials
imagine only times before Volkswagen
probably no new material
So do not dig out of the earth
more leprechaun from some gold mine in
Africa but would have to with the material
what is already there is the next highway
that means we have to face the future
Imagine designs like that
opponent of arnold schwarzenegger
in terminator 2 that was so fluid
the mother could be the one in the ground
was everywhere so that was always
again a new appearance gives design
is safe or essential to
be and describe yourself as
holistic thinking and what me
It is surprising that the end of one
Product life cycle not at all
part of the brand history and
neither is design development
now it is such an example to take
that I had a conversation with
a software comes as a software
softdrink the its group delicious
pack beverage in plastic bottles
and then I have once told you
the plastic could do the material like that
equip that so easily
I can play colors as well
actually drink today from the t-shirt
that I have tomorrow he got me that way
Looked like an alien or me
an alien for him
the relationship was somehow in the end and
The conversation was also relatively fast
completed means we have heard
80 percent of all environmental impacts are
influenced by the design 90
percent of a company’s success
depends on the design I am there
for that we designer 100%
get responsibility
for the entire product life plan
Many Thanks
[Applause]
”
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