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Quand la créativité créera le monde ! | Benjamin CHEMINAT | TEDxOrléans


[Music]

together we will save the world

we will save the world by sprinkling it

of creativity or else we will save the

world

with great creative strokes is this

we can save the world

it’s a question I’m asking myself

questions like that I have enough

often

I have a rather benign disease

I like that I cherish I call the

questionnette acute I wonder

often why why this why

this on the simplest gestures

examples I go home I take

a bottle of water I used to drink

standing at the bottle is over the

to buy why why in

my brain I have an information that

tell me go for the thought of buying it’s not

serious

this bottle of water is plastic

the plastic we know these 600 years to

just about to degrade good 600 years

between us it’s 23-24 generation this

which means that this bottle of water

if I keep it, I put it back a little bit

of water inside every day at

minus one liter until my death before

die I’ll go see my notary

I gave my bottle of water to my

family who did the same thing

for 22 or 23 generation we can

find me and moir potentially we can

have reused

this bottle of water about 585 1650

time but I tell myself that I can

buy

why in parentheses that I can

buy it in a bin that is a

opaque container that hides me the

amount of garbage that I can do

and then this bottle she

will disappear from my sight she will leave in

truck a part will be recycled a

part will be burned why can I

threw this bottle

why another why the plan

accounting chart of accounts

all companies in France are

based above what others returned

have the inside evil of boxes in the

chart of accounts that’s how we

works and this chart of accounts

if I employ someone an employee he

I make it fit in my plan

accountant at one place so I put it

in a box in brackets in

this box there will be the charge

the payroll of the coup logically

as in business she is not well

since I have to become a

little bit lighter I look I’m going

remove charges so maybe I

will not give in first of my employee

so I tell myself why why is this

we put the employee in this box

there and we could have put it

in another box and act

differently in case of difficulties of

the company and it’s just a plan

accounting

is it at the national level if I

changes the vision of the chart of accounts

I do not change the way in which

companies will work in case of

difficulties

you’re telling you he’s me

talk about its subject this is the

creativity

kennedy I take a sum of money

I pass it inside a

company that transmits it to his

business girl weather her business

mother who goes to another country that

does not have the same laws as us and who

do not tax for me to win

money and creativity accounting

it works

one last try to visualize

simply the cars of your greats

parents

it was beautiful cars very

worked beautiful bodywork all you

have this picture then imagine the

car of your parents we are on

models a little bit more square then

the cars we have electric

much more technological globally

a super evolution of technology

doing the same thing with the

clothes the clothes of our

grandparents the blessed time of

corduroy clothes our

parents for some of us not

dc collars pie shovel

the clothes we have we

potentially there is at least one or

two in this room that has jeans

again adaptation evolution

last example a classroom to

classrooms of your grandparents

and then the classroom of your

parents and then yours and that of

your children

no major evolution a teacher a

student board

why the question that raises at –

that’s why do not we have

adapted

Learning to learn

the evolution of society as quickly

we could do it on domains

different

why the plastic why the plan

accounting

why education learning the

know

I have a lot of questions like that and

every time the the answer the same

I do not have a clue I do not know

I do not know and it’s something that

everyday tends me a little bit disturbs me

and what calms me is to tell me that

if I do not have the solution

maybe I know how the

find or in any case how the

look and that’s what I want

to share with you daily a

communication agency I have the chance

to work with a great team

we propose creative responses to

problems with my sister johan

we set up a business where we sell

local handmade products in france

and ethical

my girlfriend flory and singer and

lyric comedian forgiveness and

actress and lyric singer

I have the chance on a daily basis to be

surrounded by people who are creative

deschamps that stimulates creativity

I see people constantly who

invent of their own brain

manufactures with their own hands there I

can you tell that by living in this

environment there I issued a

extremely simple hypothesis like a

created scientist it’s good for

human being

so if I have this hypothesis there I am

am saying maybe you can come to

out of the rules as in

science and I think I have three

to share with you and it’s true they

are very nice the first all the

world and creative do not let anyone

tell you that you are not creative

I will give you an argument for the

return to the ropes

we are all creative like us

are potter potentially all

runners in the race and amateurs

they do for their well-being who

are more or less well equipped there are

the professionals they are the

best

athletes and who trains for the

become the amateurs and the

professional courses both because

that they have feet in creativity

it’s the same we have professionals the

artists the advertisers the

communicating but we do not have enough

of lovers of creativity

we do not have enough people who do that

for their own pleasure as we go

run for his own pleasure

and yet the imagination and at the

creativity

what the feet are running all

the world may just have it

is not enough stimulate second

rule

to create is to know to take the

cooking if I take utensils and

ingredients and that I choose a

no one in this room who has no

culinary knowledge I give him his

utensils

he makes something and I take

someone else in the room for him

to taste

I challenge you to want

of course to taste if I take

the same things that I give to

someone who has a little knowledge

ingredients he’ll be able to make a

revolutionary trick with kyrie

of brilliance that

if I take someone who has a good

knowledge and ingredients and

techniques

then he will be able to stimulate

completely his creativity anymore I have

more knowledge I will be able

create more I will be able to create more

I’m going to want to create and the more he goes

I need to increase my knowledge

created stimulates the created curiosity

stimulates learning to create

it is to know to create third is

connected we could do something that me

makes a lot of laugh that for some

of you may be a little

little anxiety

we shut ourselves up munci three days we close

the doors and we say together we

think about tomorrow more towards tomorrow

more citizen we gave ourselves a

thematic we bump on it

here we are several hundred we all

experiences and know-how

we will imagine them and be

floating above like balloons that

makes a big mass of know-how

who is all here as we go

close the doors and as we go

start thinking together for

provide an answer the need to

creativity will do that we will issue

ideas and we’ll have to have some

knowledge to answer these

ideas those who will have the knowledge

and know-how will have to exchange

with those who have the ideas and then

it’s going to collide it’s going

brainstorm and it’s going to do things

extraordinary and we will be obliged

of all

exchange to be able to advance

create it’s simple connected a

hypothesis

create it’s good for human beings

everyone is creative the more I create

the more I educate myself I inquire and 3

to create is connected we wait what

what are we waiting for to save the world

I would like to tell you today

call for some kind of creativity

collective citizen late so

to use creativity and to

inject it inside the

society as of greece in

cogs to make sure to decrease

friction in companies

take a theme like the hardness

leave to the correct answer the bosses

employees and shareholders

customers

I think everyone has the good

answer and I think we need to stimulate

the group of individuals to come to

answer and wear

problematic creative responses

to the problems forgiveness in the case

civic education classes

our children have education classes

civic they learn society

of yesterday is the society of today

injecting creativity for him

think together about society

of tomorrow I will leave you with this

image if I take a million weapons to

fire and that I give them a million

people

logically tomorrow I make a

butchery however if today I

stimulates the creativity of a million

people tomorrow I think we can

solve hunger in the world with the

shared gardens

[Applause]

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