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Outsider : the strategic value of imagination and freedom | Etienne BINANT | TEDxÉcoleCentraleLyon


[Applause]

[Applause] [Music]

[Music]

[Music] one evening about a month ago I learned

one evening about a month ago I learned

one evening about a month ago I learned that my team I’d perform the fastest

that my team I’d perform the fastest

that my team I’d perform the fastest most successful clinical study ever

most successful clinical study ever

most successful clinical study ever achieved in my industry I was very proud

achieved in my industry I was very proud

achieved in my industry I was very proud all the more so because every expert

all the more so because every expert

all the more so because every expert every specialist in the field at told me

every specialist in the field at told me

every specialist in the field at told me this would be impossible I’m the CEO of

this would be impossible I’m the CEO of

this would be impossible I’m the CEO of biome app a company located very near to

biome app a company located very near to

biome app a company located very near to Lyon and we create devices in MO stasis

Lyon and we create devices in MO stasis

Lyon and we create devices in MO stasis mo stasis is a process by which the

mo stasis is a process by which the

mo stasis is a process by which the blood clots every day we try and help to

blood clots every day we try and help to

blood clots every day we try and help to save lives in critical surgery my team

save lives in critical surgery my team

save lives in critical surgery my team succeeded by defying conventional wisdom

succeeded by defying conventional wisdom

succeeded by defying conventional wisdom however I am NOT an engineer I’m not an

however I am NOT an engineer I’m not an

however I am NOT an engineer I’m not an MD four years ago I had no idea what a

MD four years ago I had no idea what a

MD four years ago I had no idea what a mestizos really meant I could not even

mestizos really meant I could not even

mestizos really meant I could not even spell it could here but we succeeded

spell it could here but we succeeded

spell it could here but we succeeded against conventional wisdom and my own

against conventional wisdom and my own

against conventional wisdom and my own crossroad moment came when one night in

crossroad moment came when one night in

crossroad moment came when one night in 2014 I got 24 hours to decide whether I

2014 I got 24 hours to decide whether I

2014 I got 24 hours to decide whether I could take the helm and make a home run

could take the helm and make a home run

could take the helm and make a home run I didn’t know I tried we succeeded what

I didn’t know I tried we succeeded what

I didn’t know I tried we succeeded what does that tell us now is this story one

does that tell us now is this story one

does that tell us now is this story one story among many success stories and

story among many success stories and

story among many success stories and happen every day in a world and we just

happen every day in a world and we just

happen every day in a world and we just don’t know about it for sure but I’d

don’t know about it for sure but I’d

don’t know about it for sure but I’d like to put it into context and I like

like to put it into context and I like

like to put it into context and I like to think but maybe this story tells

to think but maybe this story tells

to think but maybe this story tells something about a greater scheme in our

something about a greater scheme in our

something about a greater scheme in our society public space media space are all

society public space media space are all

society public space media space are all trusted by experts and specialists

trusted by experts and specialists

trusted by experts and specialists everywhere on the website of every

everywhere on the website of every

everywhere on the website of every reputable organization I’m sure the same

reputable organization I’m sure the same

reputable organization I’m sure the same air

air

air everybody says that they have 30 years

everybody says that they have 30 years

everybody says that they have 30 years of experience they’ve flown the decades

of experience they’ve flown the decades

of experience they’ve flown the decades during which they have been on a good

during which they have been on a good

during which they have been on a good track record and enforced proven

track record and enforced proven

track record and enforced proven routines but I’ve succeeded a thousand

routines but I’ve succeeded a thousand

routines but I’ve succeeded a thousand times before this is respectable and we

times before this is respectable and we

times before this is respectable and we trust was experts now look what is

trust was experts now look what is

trust was experts now look what is happening in the political field it has

happening in the political field it has

happening in the political field it has become the realm of the unexpected in

become the realm of the unexpected in

become the realm of the unexpected in France former presidents former prime

France former presidents former prime

France former presidents former prime ministers are being sent right now to

ministers are being sent right now to

ministers are being sent right now to retirement by politicians and contenders

retirement by politicians and contenders

retirement by politicians and contenders the age of the sons and daughters in the

the age of the sons and daughters in the

the age of the sons and daughters in the United States the most famous and

United States the most famous and

United States the most famous and arguably most experienced politician in

arguably most experienced politician in

arguably most experienced politician in the world has been beaten by a gentleman

the world has been beaten by a gentleman

the world has been beaten by a gentleman never was elected before and looks and

never was elected before and looks and

never was elected before and looks and talks like a comic book character in the

talks like a comic book character in the

talks like a comic book character in the world of economy young people of your

world of economy young people of your

world of economy young people of your age in air in India in California every

age in air in India in California every

age in air in India in California every day create and reshape reality they

day create and reshape reality they

day create and reshape reality they don’t just create new software’s or IPO

don’t just create new software’s or IPO

don’t just create new software’s or IPO within three years and become

within three years and become

within three years and become billionaires at 30 this is truly do that

billionaires at 30 this is truly do that

billionaires at 30 this is truly do that and this is what media focuses on but

and this is what media focuses on but

and this is what media focuses on but the most important thing is they reshape

the most important thing is they reshape

the most important thing is they reshape the way we live they change the way we

the way we live they change the way we

the way we live they change the way we think they break into a very mind and

think they break into a very mind and

think they break into a very mind and guess what they don’t get arrested for

guess what they don’t get arrested for

guess what they don’t get arrested for it usually the create empires we award

it usually the create empires we award

it usually the create empires we award them now the comic book president envied

them now the comic book president envied

them now the comic book president envied teenage millionaire have one thing in

teenage millionaire have one thing in

teenage millionaire have one thing in common they did not ask permission and

common they did not ask permission and

common they did not ask permission and you and we did not see them coming

you and we did not see them coming

you and we did not see them coming the reason is those same experts we

the reason is those same experts we

the reason is those same experts we trust the same very people we believe

trust the same very people we believe

trust the same very people we believe all the truth told us it would be

all the truth told us it would be

all the truth told us it would be impossible I know

impossible I know

impossible I know the same one who told me that what we

the same one who told me that what we

the same one who told me that what we did at biome up was impossible what they

did at biome up was impossible what they

did at biome up was impossible what they really mean is missus beyond our

really mean is missus beyond our

really mean is missus beyond our comprehension so please don’t try don’t

comprehension so please don’t try don’t

comprehension so please don’t try don’t dare because if you succeed and prove us

dare because if you succeed and prove us

dare because if you succeed and prove us wrong then that opens a new truth that

wrong then that opens a new truth that

wrong then that opens a new truth that is very frightening for all of us now

is very frightening for all of us now

is very frightening for all of us now I’m not telling you that all those

I’m not telling you that all those

I’m not telling you that all those changes I alluded to are for good some

changes I alluded to are for good some

changes I alluded to are for good some of them might even be scary

of them might even be scary

of them might even be scary but I think I know what is going on what

but I think I know what is going on what

but I think I know what is going on what has been going on in a plane in fact

has been going on in a plane in fact

has been going on in a plane in fact since the dawn of time and that we tend

since the dawn of time and that we tend

since the dawn of time and that we tend to lose from sight call me an optimist

to lose from sight call me an optimist

to lose from sight call me an optimist but I believe that freedom and

but I believe that freedom and

but I believe that freedom and imagination are still very much alive

imagination are still very much alive

imagination are still very much alive now in school we all learn that the

now in school we all learn that the

now in school we all learn that the world is supposed to be turned into a

world is supposed to be turned into a

world is supposed to be turned into a large mass society where every

large mass society where every

large mass society where every individual has almost disappeared 19th

individual has almost disappeared 19th

individual has almost disappeared 19th century already Nietzsche was talking

century already Nietzsche was talking

century already Nietzsche was talking about the time of the last man worn out

about the time of the last man worn out

about the time of the last man worn out tired incapable of any real innovation

tired incapable of any real innovation

tired incapable of any real innovation we’re all supposed to be human equations

we’re all supposed to be human equations

we’re all supposed to be human equations products of predictable trends of things

products of predictable trends of things

products of predictable trends of things that everybody can define the book this

that everybody can define the book this

that everybody can define the book this is very reassuring even for us to think

is very reassuring even for us to think

is very reassuring even for us to think about but this is all a lie and I think

about but this is all a lie and I think

about but this is all a lie and I think we see it again

we see it again

we see it again more clearly over the last 10 years the

more clearly over the last 10 years the

more clearly over the last 10 years the truth is human imagination and

truth is human imagination and

truth is human imagination and creativity are very much alive human

creativity are very much alive human

creativity are very much alive human imagination and freedom flow out of the

imagination and freedom flow out of the

imagination and freedom flow out of the human soul and mind as freely as magma

human soul and mind as freely as magma

human soul and mind as freely as magma can flow out of the center of the earth

can flow out of the center of the earth

can flow out of the center of the earth sometimes it rises up very high in the

sometimes it rises up very high in the

sometimes it rises up very high in the sky like a beautiful geyser and is very

sky like a beautiful geyser and is very

sky like a beautiful geyser and is very beautiful to watch other times it flows

beautiful to watch other times it flows

beautiful to watch other times it flows I kill like a river or pool in other

I kill like a river or pool in other

I kill like a river or pool in other moments we are the feeling that it

moments we are the feeling that it

moments we are the feeling that it shatters reality bursts out and is very

shatters reality bursts out and is very

shatters reality bursts out and is very frightening to see and then very quickly

frightening to see and then very quickly

frightening to see and then very quickly this wonderful energy this hot red magma

this wonderful energy this hot red magma

this wonderful energy this hot red magma turns into a new crust a new layer of

turns into a new crust a new layer of

turns into a new crust a new layer of reality gray and cold but resembles any

reality gray and cold but resembles any

reality gray and cold but resembles any other layer all the layer of reality and

other layer all the layer of reality and

other layer all the layer of reality and this is when we turn we don’t tell the

this is when we turn we don’t tell the

this is when we turn we don’t tell the difference anymore this is at that time

difference anymore this is at that time

difference anymore this is at that time that experts step in again and tell us

that experts step in again and tell us

that experts step in again and tell us that they understand that they

that they understand that they

that they understand that they comprehend what is going on but the

comprehend what is going on but the

comprehend what is going on but the reality is they might be able to observe

reality is they might be able to observe

reality is they might be able to observe like the geologist observe the crust of

like the geologist observe the crust of

like the geologist observe the crust of the earth but we’re never really able to

the earth but we’re never really able to

the earth but we’re never really able to predict or understand all that

predict or understand all that

predict or understand all that creativity came to earth and reshaped

creativity came to earth and reshaped

creativity came to earth and reshaped our reality I’m came here to tell you

our reality I’m came here to tell you

our reality I’m came here to tell you that our reality does not belong to

that our reality does not belong to

that our reality does not belong to polite school boys and girls even you it

polite school boys and girls even you it

polite school boys and girls even you it certainly does not belong to learn it

certainly does not belong to learn it

certainly does not belong to learn it experts and specialists and it does not

experts and specialists and it does not

experts and specialists and it does not belong to smooth talking politicians it

belong to smooth talking politicians it

belong to smooth talking politicians it is being crafted every day by the will

is being crafted every day by the will

is being crafted every day by the will and the imagination of free innovators

and the imagination of free innovators

and the imagination of free innovators this is a true that has always been

this is a true that has always been

this is a true that has always been there we just tend to lose it now if

there we just tend to lose it now if

there we just tend to lose it now if right here right now you don’t see

right here right now you don’t see

right here right now you don’t see exactly where this is arising if you

exactly where this is arising if you

exactly where this is arising if you don’t spot under the very eyes where

don’t spot under the very eyes where

don’t spot under the very eyes where this new crust of reality is forming

this new crust of reality is forming

this new crust of reality is forming where this new freedom is emerging or

where this new freedom is emerging or

where this new freedom is emerging or what new creation is going to happen and

what new creation is going to happen and

what new creation is going to happen and change the way you think the way you

change the way you think the way you

change the way you think the way you live then we you need to look further

live then we you need to look further

live then we you need to look further look beyond

look beyond

look beyond I came here to tell you justice keep on

I came here to tell you justice keep on

I came here to tell you justice keep on opening your eyes thank you

opening your eyes thank you

opening your eyes thank you [Applause]

”

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