Hello
my name is olivia putman I am
designer then if we wanted to
caricature we will tell you that
many personalities from the world of
art and design have staked my
course but almost exclusively
this is for the wikipedia page
today
I want to think of all
people who counted they
will remain anonymous at times
innocuous that eventually became
decisive and at the meeting with
objects that makes us dream like those
that I spotted for example for my
mother when I was little and she
sent me as a Girl Scout in
flea aisles to spot the
blue objects she was doing the
collection
because for me the design is a
dating story I have a
absolute conviction
the inspiration comes from the sum of
experience meetings that you have
could have
so I was lucky to have
several professional lives that
allowed me to acquire full
experience full of vision is
obviously full of encounters then the
first of the meetings I did
it’s obviously the one I did
with my mother then my mother andree
putman it was an incredible woman
she became a design icon
despite herself it was the kind of mother
to bring you to see a pink concert
floyd
when you have worked five years
sixteen hours a day turn your
school holidays on a construction site visit
and when she met me at the palace and
that I was 14 years old then for those who
do not know what the nightclub is
of the 80s the only word she had
the next day it was darling
I hope you enjoyed yourself
then more than an education it’s a
vision of the world that she offered me and
like a long thread
I learned a lesson from each
meets an inspiration at the sorbonne
in the 80s I made a
art history license I loved
juggle between impact painting
Chinese Gothic art
but it’s the encounter with
people who pushed me to leave
college to create an association factory
ephemeral who would recover from
abandoned places and transform them
in artists’ studios
so we transformed a factory
buttons a hospital in art center
so it was fun you have to imagine
the showroom in the old block
operative and it was wonderful
it was my first cdi and the
possibility to make architecture
while staying out of the frame
I am convinced that the DNA of the
creation will come from this sum of
things I mentioned previously
the first time I endorsed the
designer costume it was for
nespresso a brand you know
all
he is launching an international competition for
imagine their new cup then face
casting is typically a project
in which one can be petrified
I decided to accept it as a
challenge cd project wonderful because we
know that your creation
if you are restrained is going to be between
hands of people tat and I
decided to come back to my experience
I have always been passionate about
people I like to watch people
and in front of my blank page I got
remembered a scene I’m sitting at
a coffee terrace and I see a
running server is obviously the
task overturns i think that all the
world has already experienced a scene like
that and I told myself first idea
why not offer a suitable cup
to the servers because they go from all
way always run so I
worked on the ergonomics of the cup
and then second idea but it’s
obviously looking at this object a the
capsule
still a very remarkable object
well drawn which became the emblem of
the mark in me what I find in
more fascinating is that at the bottom we put
coffee in a capsule and we have
is almost a sociological act
today it’s the business leaders
lawyers who offers you to make a
coffee before they asked for
assistants to d so i wanted to
to pay homage to this innovation that
changed the report of these meetings
rank in more friendly moments
more friendly and I took the
capsule is just transform jelly
piled up as you can see that
make a cup then its beveled base
has been a boon to me since it
allowed a lighter cup in the
saucer you know what
it’s wonderful I loved it
been retained and that’s how my
drawing ended up in the hands
of millions of people from sao paulo to
tokyo
which is amazing when we draw
an object is finally the
find by chance on his way
because drawing an object has thrown
a bottle at the sea a cc you it’s
users who will decide on his
destiny and finally the most ideas
basic are often the most just
so I can not not evoke a
picks up a job my mom did
for christofle for a collection of
jewelry she took a ring and she has it
simply twisted and since the year 2000
it remained the bestseller of the house
so we do not meet only
people we meet brands of
stories but also know-how
when I had the chance to work
for the lique then the league is a
wonderful crystal house where
every object is going to be an ode to work
of every worker arrived as
artistic director there it was
not obvious because I wanted to bring
of innovation respect the tradition
and I offered them to do a
lighting collection
so to train me g
wanted to spend time in the
manufacture exchange with the
different workers on his
know-how quite complex and it’s at
during one of these visits that I have
spotted as abandoned in a point
discarded a spare part that
I found wonderful and at the
May factory disused way
this object inspired me I decided
to make it the center of my creation
then there is me it is true that we will you
say in design we will not tell me
that they meet that replaces the
technicality of the job the notions there are
notions of two materials of
techniques of heaps of things to
learn
I’m actually learning
to admit it every day and I love
then learn for example I picked up
studies to become a landscaper
during my youth adventure in
contemporary art and it was
wonderful so there I learned all
the names of flowers and trees my Latin
it’s funny because we often say
Latin a dead language
but in fact she is absolutely
international when it comes to going
designate the plants to the four
corners of the world and so especially be
landscape is to accept to play with
loads of constraints
if you have a friend who wants a baobab
in his garden next to lyon he
just have to explain to him that it’s not
possible
and so these constraints in fact it’s
interesting because if the design is
a world of freedom of openness
a world where we will have to accept
a lot of constraints
and it is in this spirit that I have
realized a collection of furniture
to put points as with a
very particular constraint on
which one worked with my
teams that were the average basket the
nobody who goes on his computer for
buy furniture
I respected the blow the production etc
and I managed to imagine this
mobile collection
refined and simple affordable
because if the constraints did not exist
we would not have this framework and I think
that it’s important to have a framework
in which we will be able to express this
freedom then when we draw
places too we have a lot of constraints
when I build a place there is a
program with spacing constraints
use of each piece then one day
I built an office building
on the fields-elysées alas the
program was quite particular
since they were halls
meeting but then halls
meetings on all floors in
mess and once again I
decided to start from my experience and I
I was told we do we all lived
endless meetings
so why not think about comfort
why not think of offering a place
where it would be good to be talked about
to the president of this federation and
I will propose to draw a club
so sorry ap club where we will dance
but a club where we will meet
differently we are more poorly installed
on an uncomfortable chair in a
dismal room but comfortably
installed in a backpack sofa and a
bar
brief recently he was still telling me that
this is the room where there are the most
changes the quality of trade in
party has been improved by
postures and I think that’s
interesting to see finally that the
design can also make it possible to change
the daily life of people
I have the chance to travel also for my
work which allows me to go right
in some countries to discover
cultures discover traditions
discover tastes from the visions of the
world
me what I like is the design of the
miscegenation the one that will combine the
cultures and I remember this
encounter completely improbable in
a chili farm I was drawing a
lounge in santiago with a weaver in
makes a carpet weaver and our
completely crazy exchanges for
get to get a drawing that brings together
ray our two cultures
so here are some elements of my
crossroads that are mostly
dating because I think good
that wanted understood huh I resumed
the family business without it being
my destiny the arranged andree putman is
as it has become for ten years
almost today the putman studio
in me I did not want at all
to be the daughter of my crazy desire
to accept that a new challenge
created this proposal that my mother would
did she was 84 years old she
was still working and she told me
it would be time to come to
we
it’s an extraordinary day because
I had this wonderful feeling of being
in my place as if everything I had
done previously she likes to serve to
lead this recognized studio
internationally
because that’s when I open waters
ascend by accumulating experiences
I am in continuous training
permanent and I want to say that
whatever our formations may be a
day accept to change lanes
imagine that it is still possible there
have to open your eyes
open your ears and accept
challenges is the last of them
it was to be there with you for me
tell in 12 minutes thank you
[Applause]
[Music]
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