[Music]
[Applause]
hello okay
and if we stress a little eh you know
when we are on our side so yes
actually my job
these magicians but I have another
passion in life since well
long time
I still have a passion for
ideas and the way we could
to send ideas to
people because I have a belief it’s
that it’s the ideas that make you grow
men are trying men who
afterwards make the world grow and so the
question I always asked myself this is
how could we address the
better possible ideas for them
pass for them to be passed on and
it’s funny because it’s a bit
the idea of what we are here to do
here today is what I’m going to you
to tell is my journey where
commits gmail and his two passions then
it’s not endowments so my two
passions so the magic on the one hand and
to pass ideas on the other hand
it’s not that easy to do
pass ideas when you think about it
especially in the time and in the
world in which we live
at the time of the SMS tweets
notifications and all those things
that saturates our attention
so if we look a little at the focus and
how does our attention
our ability to tension has
considerably dropped since
ten years ago ten years ago the cycle
of attention of a person of an adult
normal it was 12 minutes
today these five minutes so that’s
still a lot of me is still
worse on internet users
someone like you, I’m trying
to use internet our threshold
of attention our attention cycle these
eight seconds for a small comparative
a one goldfish these nine seconds
there is still a job
so that to say that it’s not so
easy as that date is to focus
people’s attention and that’s when
same principal when we want to do
pass the ideas have the attention of
His public
and that helped me to understand
how it worked it’s my
first job that is called in
corporate english close up hot magic
which gives in French
magician for business loan is
for that in general it is said that in
English is much better
it corresponds to what grosso modo on
is there to animate evenings
business so we come in a
room usually restaurant where he
there are plenty of people who are there they are
there to discuss a lot of things from
business there are even some who are
obliged to be lake do not really have
desire
the tables are saturated with
plates of the dishes of the plants on the
shelves of lots of things and in
this atmosphere there we come and we
has to sit at the table and
groups in groups and do magic
to people by becoming aware of a two
a second thing is that no
nobody knows about a magician
will come to see them which you imagine that
when we learn to get by in these
conditions there necessarily by the
then we have some control over
people’s attention and I got
always asked the question what is that
it works pretty well
How come it works and
surprisingly for ten minutes one to
people’s attention to a table and
we watch they are attentive
why I discovered something
quite simple actually is that the
magic its not asking to be an audience
passive
it requires to be an active audience
why active because our brain
must determine if what we see is
of magic or no example have so
it’s interesting to see is that the
magic tends to focus
people’s attention there is something else
who surprised me and discovered
and that may be because I have
like you an engineer training
so there are many and I believe
in the room who have one who are in
train or in training
I will immediately lift a veil on
something very hard
fulfillment all your years
roughly we will teach you a
only thing is in the chaos has
determined models and comes to
extract the model l use elsewhere
here is to be all graduates and so
in this chaos that were the
klose ap performance
I discovered something quite
interesting is that surprisingly the
spectators who attend a tour of
magic memories etc
very moment comes all that they are
tells the question I asked myself
that’s why so I searched and I
believe that it’s all linked
intrinsically to emotions and when
we are studying a little bit of what is
when we look at all the studies that
were made about emotions
we realize one thing is that
the first thing emotion and memory
it works very very well together
the second thing is that memory
better set the experiences that are
related to emotions that’s a
good thing
the memory fixes even better the
positive experiences
sorry the experiences that has
positive emotions
so that’s fine the magic is in
general a positive emotion the thing
next is that when we do not live
experience with a positive emotion
we better remember the details that too
it’s very interesting
maybe that’s why people
look at this is the last thing
is that whatever the message
whether they are important or not what
account this is not the importance of
message is uniqueness and power
emotion
so basically to sum up the magic that
allows to focus the attention of
people it creates positive emotions
that can memorize the loop
was almost locked in my path
to share ideas I have
added one last people love
the stories
people love the metaphors there they
tells something and it’s good
because in general the magic tells
something and today my job
it’s pretty simple it’s companies
who come to see me and who have a
message to pass or something
or a product or service explained
and we wonder how is this
that we can get the message across
of magic then I realize that
all that has theoretical I give you
an even more theoretical example for
make you happy
imagine you are the for example the
developer of a technology that
would be called rfid and you hold that’s
not bad it’s pretty secure sakho it’s
pretty secure all that I’d like
put in all the cards
blue that exist for people to
can pay directly with the
contactless white cards
and then you want to explain that a bit
to bankers and bankers
not understand very well because they
you answer yes but we can already
pay with a blue card what did it
not really meaningful
that would add more to put the
contactless technology in my map
blue does what it takes them to do
to understand is that technology without
contact it allows to give the illusion
his share is given to sensation we have
finally not a blue card on oneself
but we have a ticket and the ticket
the blue card is exactly the same
thing
and once we show that a banker
he understands and dia ba yes actually
and it’s much clearer
there are other customers who come to us
see there are laboratories that we
asks to explain to doctors that
for example shingles is a virus
that we have already in ourselves caught a
little all and chicken pox and all these
virus then when he when we
meeting act a little later they
come on us and a pain that
is very very violent
hence the benefit of having a vaccine is
to be able to heal that or for example it
some time ago I was contacted
by a box that wanted that
I explain that finally tell you
some time ago an ipad finally
it was the future of reading and
newspaper ie that instead
to have all these newspapers is at home
we could find the comfort of a
newspaper inside just in
looking at his ipad finally have that
give it huh c
[Applause]
so today when one when one has me
approached for this stage
I asked the first question
comes to me in general it’s my y
come all these people there but there are
what as a message to pass
why is it what interest
why they come
I was told drool they come as
that to see a conference would say ok
okay there is a second thing for
which they come to say yeah ok they
come for a lecture they
also come to meet people
and discuss topics around
lectures and honestly who got
raised the hand that recognizes itself there
in see a conference exchange
on topics I do not see you go
raise your hand if you recognize there
in
ok you are all in the loire
no one raises their hand it’s great
but whether or not that’s ok ouais
you raise your hand so ok and that’s
amazing because looking at a conf
agree to have new ideas ok
but also share around that I
have you observed a bit in your
way of arriving and there are
phobic social among you no because
than how you are
arrived I believed that because when
you arrived then I saw and a
certain that they arrived alone and
then one of the others who arrived in
group
it was the least that the least
brave and those who arrived in
group stayed about
the same groups
by the way they went to sit down
side by side on the seats and those
who arrived alone spent their
time to scrutinize on their phone b
the friends who arrive is good they are
there and joined the group of friends who
had arrived and it’s amazing because
that I have not seen so much to mix
of two links that was done and that’s
true we all had a tendency to
avoid links and did not dare
directly go to each other and that’s
weird it played you talked about it
by the way to tell you about yourself
show the importance of going to
other
This is a small box and
inside this box I
something that will definitely
just now make you want
to see others but
waiting i’m going to take a big
risk
I’m going to throw that ball into the
room will meet at the meeting
from a stranger
is it possible to have a little
of light in the room
she and I launch someone catches up
i hope yes belgian you are called
diane bianne okay ok you’re here
diane diane first question i’m
Nice to meet you
can you tell me aloud
a numbers do not bring local between 1
and 49 but a figure that has a
meaning for you tell me say the 12th
ok ok I note and pass the microphone
diane but I want you to take
also a risk
you pass the microphone to someone you
do not know a stranger we
let’s get to know hockey in
the more behind you hello me it’s
rude
apolline how are you okay
well yes it’s true I do
studies here no animals psg is studying
opposite is not far and apolline a
number between 1.49 any 50
so just for africa for those who
do not know actually here it’s school
of engineers in front is the school of
trade
I have great confidence in the school of
trade so to pauline children and 49
49 cents to ok so get us quickly on
micro to pauline to someone you do not
do not know and we’ll do the
knowledge of a new unknown
hello to inflate axel axel know
very well yeah 1,4928 on the 28 10 assists
less quickly the microphone to someone too
that you still do not know that you
do not know you’re next
risks
hello your name
isabelle calls them that will be the hand the
22 it works quite isabelle
let’s go on again pass the
micro even further from you there it’s
very very concentrated here but good
go let’s go
you do not know the person she
know you hello hello your name
clarisse clarifies the 5
it’s perfect then and clarify it goes
we need one last person that
you still do not know her
knows so it goes behind and
it’s okay to have real
met
hello hello lille nils will be 42 then
wait for you nils and individuals
last I’m going to ask you just
something between 1 and 10 I was told
that for you it was necessary something
very easy I’m in school
of engineers that’s why it will be the
7 the set to which fantastic
so we have the 12th the 49th the 28th the 5th
and the 7 nils you have the microphone yes I you
let him keep me on
scene and we can applaud nils
[Applause]
keep the microphone nil it’s important that
will it come then nice
why did you accompany me on stage
well here it’s because everything at
the time you remember from the beginning
I talked about a little box and he
find that in this little box
something very special
I’ll go fingertips there to
what’s called a lottery ticket and the
lotto ticket I want to leave you the
take these are six numbers between 1 and
49 so nil what am I going to ask of
do it well there are six numbers that’s
super it’s a real ticket lotto you
can we confirm that this goal is
a real if late meetings we do not know
not yet nils that I’m going to ask of
to do is to read to me aloud a
parent looking at people who are of this
side there you’ll say oh my god after
all the numbers I played what
is the first number I played
nils the soil 5.66 is the game yes I
do not know what a slash it wants
to say that this is the first line of play
there is one that I do not count
the los angeles bag
then the 12th the 12th games then the 22nd
the 22 28
the 28
the 49 wait wait wait
usually when I have five numbers
the people in the room are like
crazy
a bit like you what and so nil of a
theatrical way the last issue
it’s number 7 I leave you the
ticket in memory maybe stupid
that he’s winning why I’m you
shows that why is chance
seems so mild six people
did not know each other six unknowns
among you who may think that
this is the art of the magnet magician the
chance is to come up with a result
such as this one
I would say that chance is the chance
it is not something that happens is
something we have around us
something concrete and some
people call it chance
others learn that the
opportunities I will call that the
meetings because basically what
account in life these are the
encounters because only
encounters and chances can we
lead to results we can not
hope and whatever the
successes you were looking for in life
be the money the beauty the power or
just happiness all that you do not
succeed is not alone you will not succeed
only with others with the
meetings that you will then make
others who is your family and
your friends his shutters collaborators it’s
the teams that will have around you and
it is with them that you will build
something exceptional and it’s
also with them that you will share the
happiness of your successes
so if I want to finish on one
thing it does not wait was leaving
today to meet others
break the rules break the codes
go now thank you to you
[Music]
[Applause]
[Music]
”
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