urban spaces speak on the one hand
before the
of media art
But make the thought a bit
continue to spin where does that actually lead
to be able to do that in the future and how
We really want to live in the cities
they also live through digital
Devices through digital screens
The whole thing would have been extended
i make of a subjective i
do not put me here as
scientist hennig am
media artist in front of a good twelve
I have the artist collective for years
homescreen founded then in 2008 we have
three of a company and made it
have this new art form of the
protection mapping I now here
would like to introduce briefly
and again and again for new ones
application possibilities searched and
Actually, we are a bit like that
artistic researchers started this
help develop what we here see the
are big picture projections on
architectural tours so the picture itself
actually not manipulated is one
normal camera recording of the
sydney opera and there are just big
Image projections with a re from 14 like
one projects on this architecture
and the whole idea is behind it
that we projection the media
level we go to the building
are so close to the building on the
structure and on top of those on the
aesthetic expression of this one
architecture that’s actually that
medium with the architecture together too
a lake impression will be these two
Plains somehow catch on
marry and start in, so to speak
a current situation is approaching
transform and that is a whole
Magical moment we we always
have tried again in ours
to evoke work but not only
on architecture as we see here
but we can do that too
Starting in the investigation movement too
look what torres still of it
can profit or where this new
format was summed up in this case
the one opera we staged
not only where we were lucky
the projection but also the
set design to shape protection
mapping is always an addition or
a leak around on the components
from on the one side of an analog
world
that surrounds us and on the other side
a fictional claim of one of the
Why do we keep coming back?
we have worked in
We have woven our work
here for example a performer of
we developed this piece what
not really that much anymore
Media art was somewhere but
the threshold of theater cinema and
project mapping has stopped this
deformations we are invited again and again
exactly this border between reality
fiction medium digital assertion and
actually to blur or
to blur and yes that was
luckily we have quite successful
in that we are also very early and as
pioneers have started in this field
we had the great luck that we now
allowed to work internationally
with and with our works and always
continue to do research as here
For example, this last example
work is to be driven little
that we wanted to break away from
the pure reaction to a building
that we also own the objects
we then project on
So on the one hand from the design comes to you
say we build a physical structure
Like this wall sculpture and approach the
to that digital on and on the other
then the digital something, so to speak
this structure is played and both sides
are coordinated so that
somehow such a hybrid object
digital and analog arises in the
work was relatively clear
almost in the first two
years that the conventional
Handicraft by bildgestaltung
actually no longer takes what we
so to speak learned from our background
if we had such yours
projection like the gasometer thinking
where 100 meters high space was created
we have to attack that we speak
Now we create spaces that we do not
But we do not create that one anymore
make classic screendesign than we do
had to be taken in our grounds
craft tool as a new graphic designer
We think in terms of learning and demographic thinking
Architects think like cities plan
two years ago, then me personally
another topic has been encountered since then
did not let go and that is
mediatek tours detectors that are
architecture tours from the outset so
from the moment of construction, provided with medial means
are those are not projection on
building but the are led is the
out of the building, so to speak
shine and such architectures the
demand a very special thinking
of course we can do that
not just the art we have so far
have developed on such buildings
transmitted because the public space is
no art gallery
He is also no entertainment room
public space has its own
legitimacy and it is for me
personally exciting
find out in which interface
I am there if I have this
The hybrid buildings are designed on the
have a side physical structure
on the other side this digitality
and I have it myself again
second time self-employed and
they do not work on concepts
so far away from the lecture
we have just seen the really im
architectural senses about media
of course, and we can do that
Today is the advertising of a blanket
works with a long hand through the
through this this possibility
through and and of course wants to
also present there in urban space is
a very lucrative art for advertising
to show oneself
We have also made solutions there
is actually now in his hamburg
Installation you can visit
presses there on the elevator
button and then through this
Virtual beer pillar high in the club
drive and there it goes again
this mixture of real and and
assertion of analog and digital if
I’m in the real elevator cabin
this virtual assertion of beer there
by then driving that has the a
very special appeal and that’s it
what I would like to put forward though
we about this art new art form
then we have to speak that too
help against the background see one
somehow kind
social psychology
resonance or anything that the
society one where the society
exactly this art also carries and she
promoted and ultimately natural
also paid that means I am the
firm conviction that these are these
protection mapping also a poetic
and visually aesthetic mirror image is
a digital revolution where more and more
the digital in interacts with our world
and that’s kind of like a game
from that
and of course we are not
alone
We are not the inventor
from the digital idea to everyday life
integrate
there are big big industries
all augmented in this area
Reality just press ahead
rowlands facebook iphone all play
just with this technological idea
on the one hand on the software his
on the other hand, on the hardware side or
also the art here again
great artist john kästner the one
invented wallet that has come up with
the helmet connected to the smartphone
and then with the bank account online
bank account in sync and ever
After how much money do you put on the online
banking has the bigger this one
smart and natural
is that also as a joke and built
thought but it shows exactly this idea
on how digital is getting more and more hectic
becomes like the digital in our world
grows in and on every corner
looking for binding, so to speak
exactly my first important thesis that I
I would like to bring that to you
that we are from this dualistic system
from real world and on the one hand
other side of this world in this
screen takes place that we have these two
bridge as a bridge will hit
that these two worlds are getting more and more
mix with each other that we are in
to live in a world in the future
the digital in ours, so to speak
Everyday world has embedded now
Of course you have to look
do a bit of reality check
that is again a so-called
media procedure whereby they actually the
Names do not deserve
I want already now
it is a negative example
when we look at each other, how is that going to be?
Digital is implemented in the moment and is
it’s actually a mere a mere one
transfer the existing image formats into
big picture screens then somehow in
I’ll hang the city space
the extended idea of the
dualistic world we already have
have from screen and reality this
Screen takes no relation at all
to the architecture to the room to the
People on he is actually one
Cuckoo hole in a strange world
which is completely out of place there if
we could do it now, of course
ask what do we have knowledge for
the last 15 years worked out where we
say that would be wise is so too
we design these tools
That’s what our designs has evolved
I could talk about that, but I think so
The argument also weak because it then
always aesthetically and always
only one claim is not
suspect that is something or is for me
It’s much more interesting on the side too
watch
the existing visual language and there
I want to be the last speaker
Even today , ask me once again
to go this round and what is
because in essence in these pictures in
this visual language that we of today
they do not know each other at all
to be reconciled with our real ones
room with the space surrounding us
our urban space
I suspect and that is perhaps too
a little bit it said for imported
that is an ontological difference
So a kind of difference
between these two disciplines
on the one hand film and architecture enter
The difference between them was their own
different and competing
reality assertions may result
a bit put but now remains
with me that explains itself in the next
For example, I’m pretty good at it
mean mine
exactly one note I in the last
I’ve found them and myself too
always has to come back is out
a book from the sixties by andré
bosses were film critics and he has in
this book in the face of
film and theater has worked
so to speak searched what are actually
the essential core of the
both disciplines and are the art
related or not and there he has this
sentence formulates the world on the
Canvas can not be next to ours
they necessarily sit down
in their place and what meant it
It is actually also at night
to understand if we in ours
sitting room then we can just
not exactly that picture of that bet
and Thomas Gottschalk next to the cat
I suppose I have to sit on the sofa
decide on a reality level
There are apparently two allegations
over place and time there
compete and I have to speak, so to speak
either perceive the cinema hall or
just the game on the canvas this
both separate from each other as
Oil and water and I asked myself
It has always been this way and that
is there a pretty example of a say
no idea if she’s right or not
the first of the brothers liam
moving pictures that was not a narrative
Formats no narrative but simply
just a moving picture and exactly at
this scene of the entering train all the way
Famously there is the saying that the first
row of the cinema hall
and terrified in the other corner
that he had fled from terror
to be rolled over at the beginning
the visual language was still there
overlapping of the two levels of reality
and then what happens then is
so to speak, the film language emerged
initially the theater directors the
just have their craft
transferred that did not work there
was the movie in the early crisis and
but then came the first pioneers of the
films and what did they do?
have the two essential grammars
the one defined is the montage and
the other is the moving camera and
the assembly is the cut which means
look in a moment from this one
direction on an object and in the
other moment I jump in one
other visible axis that we can in
not in our reality context
accept there is the moment I am
suspect where, so to speak, the picture in
detached from this famous third wall
has from the room in which we are and to
an own space time assertion
I’ve been in that, so to speak
director through the narrative gondola and
he leads me, so to speak, I leave my
dreamless and enters his room
and why dreads why is this me
important to me is important because that
as it were saying that if we were the
digital levels if we are the visual
Implementing media in our everyday life
we want to be here for a break
before a break in the pictorial language we
must, so to speak, be the grammar of
film language from there on
has continued into the digital
unlearn media until today and new ones
to invent forms of visual narration
if we want the digital one
becoming part of our daily life
it’s about nothing less than that
the development of a new language
and one more hint it makes me whole
optimistic actually what I something
the last ten years as a result
came out
if I ask myself now ok and
what style does that have now?
direction takes this now if I
the digital in my everyday life a battle
so we have on our work
We had to learn radically
submitting reality we had to do everything
do for us our pictures our
Contexts so close to the physical world
bring that two in touch
have taken and next to too
one became
that did not go by itself that means
I think so too if that happens
we let digitization and the
a part of our life becomes then
Will it significantly increase the real space
So that’s the habitat we live in
have to submit to life and this next to
serve
So it’s more about the analogy
sation against digital correlations
as to the further digitization of the
analog world from my view theses
artists
okay the last one more minute why
that is one you can always do
ask and that ‘s a pretty good one
why ever ask why
Should we actually do that at all
allow us to speak ours, so to speak
cities digitize our everyday life
digitize
you have to go a bit deeper
dig to find your answer i
believe that it is incredibly important
I am a very big agreement
Critic exactly this scene and
this development I actually there
as a developer with operations on the
On the other side, I think that ‘s it
so really essential is at
if I am going to be with myself for the next 30 years
look at the digital revolution
industry economics culture and us too
in as an individual will then see
me that’s what we say
limited resources we have
it becomes our own adaptability
So massive are such massive things
is changed so much will change
in our contexts that we are the
we have to withstand that
work up and I believe that such
install the digital im
public space for a society
condensation and dialogue points
We can rub where we can
You must not displace that and moreover
conservative from our cities and
keep out of everyday life because then it will be
sooner or later only to a backlash
exactly against these went against this
development and what the result is
I already have in my feeling
Last year’s Bundestag election saw what
a social one, so to speak
social restrictions against
I think that causes such a development
that ‘s important to us this
ask topics
and I also believe that
Implementation of digital and
Urban space is important we should go through
This point of caution we there too
see use to sustainable and also
to create reasonable and living worlds
for our cities and everyday life many
thanks for listening
[Applause]
”
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