boss like meat honest and you
you would help her incredibly now
have already made a few times people
I just have to know how many people
I detest right here in here
please vegetarian and vegan space
Honestly raise your hands
but that is a low ratio
I do not think so, I think so
quite differently prepared a left
part vegan that will be for you me
I would run over flesh
screaming from the windpark
pictures come
if you do not do that I have one
I have a little carrot with me
at the very end of the presentation the suggestion
because you have with security
friends and family members the
continues meat we eat to
brings less meat to eat and
for this incredibly big reason
at the meat eaters that we sit here
to have
I will not insights you now
but I should not eat any more meat
We brought with you a thought about it
to a more conscious consumption of meat
could come and I believe that it is so
a bit the direction we
if you should go on
this little group to the guitars
vegan looks here and the whole thing up
the german level then draws current ones
study draws that is therefore the wg
Days that’s what they call no
meat eat the wega none
consume products and the vegetarians
the according to this statistical analysis
rarely almost never eat meat a woman
Incidentally, this is not one of them
meat out if my mother iris
pretends and says is my child so
if you look at these people then
we come to a number in germany
of just under five million euros for the
euro 5 million people
Sorry the vegetarian
nourish in germany I’m real
prepared differently I thought that
half of you are vegetarian vegans
since he is not so far side
definitely not the average
German because that’s 65 percent
the German the the vegetarian
feed
I find in such statistics
but that sounds very exciting
incredibly great so many 5 million
I think you should also the other
page
look and that is in fact 93 5
percent of German eat meat so
actually like we are here right now
75 million people have experienced space
German the daily most even
several times a day breakfast at noon
and eat their sausage in the evening and that
a bit too high on the top
another number is about 60
kilo of meat
Every German has eaten there 2015 per
head including the vegetarian too
statistically need another number
behind it lies again and says 2014
It was 59 kilo so if I feel like that
The bubble boards you then too
experienced more frequently in Berlin and with the
People and sure I would have to feed
I then vegetarianized myself
We quickly realized that we were in
Germany certainly no nation
they are on their way to vegetarianism
is like rügenwalder and others
perhaps stage the
situation of meat eaters and indeed
important a lot
i was preparing for the thor
Do not do a little discussion with that
thomas the nine year old son of one
friend and a good friend of
the chickens become my wife and me
I hold in our backyard in the garden and
Thomas did not want to understand partout
that his beloved chicken mcnuggets
of these furniture of such living
chickens come
what did we laugh at modern family
it will set a calculator and
have us times payed
Google asked very informative system
and are pretty pretty on the following
impressive numbers have arrived so
Thomas was shocked at 627 million
we kill but we have chicken
Slaughtered in germany in 2012 627
million chicken
if I’m all too chicken mcnuggets
I also made thomas then
but that’s pretty much explained
impressive number and thomas i had
then started and continue to pay
us then 458 million pigs
we kill in German or have
We slaughtered in Germany in 2012
thomas said then that’s exactly
as much as french on earth
run around
yes I think so let Thomas then
also alone what I clarify them
bag with the numbers is such a
bit and what actually thomas
understood that behind every piece
meat that they eat meat
efficiency trimmed industry stands and
I do not have these industries too
in no case and they condemn
should sometime know me if
I have not googled it yet
I am part of this industry
Part of it I work with
everyday together what I am about
this day is about one
more conscious handling of the food
flesh but also with the living being
what is behind this product at the end
just do it again a few pay them
maybe you should know, for example
A 15,000 liter of water drinks water
Needed by a kilo of beef
produce 15,000 liters or one
other number for the animals we have here
need to hold in europe and feed
we in South America 13 million hectares
rainforest
At Amazon you can only say so
one of the reasons why so detached
is or a different number from 300 to 500
liter methane gas produces a cow
daily animal husbandry is considered current
biggest children we know
the typical thing that happens in such
Discussions is bad conscience
make the problems that appeal
meat consumption causes I’m from
of economics from the
bwl and i do change management and
I once learned from Peter Drucker
and that is just there on the blackboard
solving problems I am not
Change picking up woman’s chances
well and so I have the question
piece says there is this
whole topic of meat consumption in
Not one of our society
chance
now I have to look very clear
vegetarians probably nod
yes, yes
We could all stop meat too
eat from one day to the next
immediately if you look at it
why meat is eaten then believe
I’m sure a point that
I’ve just been addressed
Ignorance and ignorance come often
in front
you do not see and second and for
me actually the most important point
if you are completely honest with yourself now
also makes out of habit and the third
to ten zelig one makes use of
I would say so now if so
largest part of the people
then I can eat meat
Habits do not tell them that
turn off badly
and perhaps some of them
ever try to do without it
on refined sugar not for three
Someone would like to meet me sometime last night
never really explained lifelong
from now on tomorrow so I believe
many would be clear we will
even less will try
actually persevere and I can
tell them to become the least
create
i find it interesting i am in
talk my talk then comes again and again
People say yes I was once too
vegetarian
So I think that’s the expectation
from day to day the switch
do not put down a realistic one
possibility is no chance for
to influence us on the topic what
So then how can we as
meat eater carnivore influence
take on the structures behind it
are due to the circumstances on the animal
what we end up with is hans
he could now also werner
or klaus or thomas or something like that
means you can also claudia stefanie
or marion hot hans is one of
we know the 12,000 net in
Germany still have
I had one with me two years ago
Small team started at random
at an innovation workshop
met
Namely, the Annika melina and
holger we asked ourselves the question
Is there a future for this?
Butchery craft for these people
who stood behind it and we are pure
gone and we are so right
immersed in the right gossip study
and have met with the people around
dealt with him and what
we met met a guild
which are incredibly misunderstood
we do not feel it
addressed met by us as
Consumers also as a society
The serum was unsettled
who experienced many changes and me
knows how she can answer and
the result is an incredible number
had or has had future worries
I still remember it very well
as my mother with me 35 years ago
regularly to march opposite
Friday morning we went and I went
So sat as a little boy with five
years and one came then mine
Mother has bought ill
butcher wife a bit round and so
towards me and says to have consciously
said yes, I loved it and loved it
here, even happy to this
the pleasure that was associated with it
We will make such scenes in Germany
not live anymore
that just does not exist and has
a simple reason
on average close in
Germany every year 400 butcheries
The question turns why
close the because I have earlier
yes, I do not really have it yet
As I said, I will say it again
that certainly has something to do with us
Consumers therefore do something with it
so at least it’s my thesis that that
connection between the creature and
the food is what we end up with
it’s easy to eat food just uncomfortable
much combined in a supermarket
go in and packaged goods
to look
the other side and that we have in
this exploration of butchery
Craft also learned the butchers
believe that with this
industrial butcher’s position i
outlined a bit with
the second one is to hold her
believe that you are with the
average price of the discounter in
Neighborhood must and keep up
the third is that they are with the
assortment this wide assortment what
it offers must also keep up
now you have to
a bit about butchery
understand that are small
Family businesses edited in the cut
Ten people typically go in the morning
the father’s hand at four o’clock in the morning
are the sausage kitchen and start to grow
to produce
at 7 o’clock the mother swears the shop
on and if there are children and if they are
The whole thing has an interest in it
to do it, then it’s the ones
who are preparing for succession
40 years ago this family business
an extremely important interface
between the farmer and the animals
she bred the butcher of her
has slaughtered us and us as a consumer
the recycling chain instead of that is not
more the case
at the visit 35 years ago
My mother’s butcher has mine
The follow-up of the mother is asked
what can i do for my family
cooking on the weekend has been completely honest
did not do everything they did there
because it gave me things as well
saumagen calf’s cheek calf’s head shoulder
with fried potatoes a lot in berlin
Lately there has been a new one
trend or almost old trend
my view was maybe you know
does not mean that totally off the tail
next to the mouth to the tail or
different and could respond to the nation
that makes the butcher that has mine
mother already made 35 years ago
They have already done this for 40 years
Butcher strives for the entire team
exploit them feel make
Consultation with such a bar
the deadline does not answer is the first one
what you can tell i have
The second one is never tried
the parts find the one butcher them
would also offer if you are in
talk with him let alone
because he gives them the bars
This shelf tells you how to explain
to prepare them for what they do
can do it and let them
not from the pretty pictures
they are partly irritating about that
are or on the packaging on it
are
we are all as if we know
that the chocolate is not from the cows
comes and the same third meat
also to what I do not convey to them
I want to be an illusion
the butchers we met
and with whom we have spoken and
i would say good 80 percent of
which are in the rather precarious
situation and are not necessarily
especially dynamic and changing
happy to keep that much of it
fight david against goliath
but what I want to convey to you
is that we as consumers as meat
is a chance to have theirs
Care is our chance to talk
to come with them and ours
expedition to these slaughterhouses and
the nation’s kitchens had been so conscious
some surprise hit us
has animated to be here today and that
first and most important is the hand yes
So for the few vegetarian vegans
we have here is a tough picture
so that’s the dead animals and and
then the casual and he probably has
we just slaughtered now disassemble
difficult extremely difficult if you can
about this this first effect over
then these first impressions get over
you can fix this relatively quickly
heart was people behind me
have not figured out why they
so emotional and heart warm because
actually kill them
but you can deal with the people themselves
sit down and really fascinating
conversations lead these are these
hard heart both held that it was the
first the second is when you enter
looks a little bit clean and says okay 80
percent are stuck somehow
remained 80 years there are 20
percent who invented something new
i think they are very close to the im
come
what I as a conscious
understand meat consumption would for
christian, for example, is not far off
away from here his butcher had in
Schweinfurt Christian has in the
between three and four hundred
pillar with the farmers on the spot
breed old pig breeds again and
if you visit him then he speaks
very excited about his little boy and
if you go to more with the wheels
says there comes in my time
Living room for his little doll is the
stall next to the slaughter though
Christian is one of the butchers who thinks
the animal must be as good as
possible before I take him live
think that’s good
second example actually like mine
favorite example from austria it
gives butcher gravel from austria
He has an edible petting zoo
opened
What a beautiful head cinema really great
I’ve always said I want
to my children I do not have it
I managed the third example
want to give them and the last
For example, you want to join
hendrik and jörg may also know each other
some are in berlin clutch club
they have a glass butchery
this is a butcher’s shop
they may daily as they can
see how the sausage they are
subsequently buy is produced and
then you will not only see what comes in
they also see something else
craftsmanship behind this craft
yes there is a chance and
I had the vegans and vegans
yes I just promised I still had
an idea like yours
friends convince less meat too
eating it relatively easy also has
nothing to do with meat consumption and morality
it’s easy to do ours
Economics is behind
they only have to do one thing to convince them
your friends eat the meat and
meat want to eat butchers too
go
One thing you just have to know meat
The butcher is legitimately
more expensive if you have a budget
Restrictions can be easy
buy less of it
second point and last point dear
meat eater she and I love
meat is just beautiful it tastes good
we like to do it but do it ourselves
We also leave you a favor
and to look at the consequences of the
our consumption has and in which to go
to the butcher around the corner
talk to him and advise her
me and I do not mean that as one
away but advise in both directions
with him
He is our chance as a meat eater
on a negotiation
more responsible handling of the
meat theme and we are his chance
on a future
Thank you
[Applause]
”
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