as a preparation for this talk here today I did something pretty simple flew
today I did something pretty simple flew
today I did something pretty simple flew to Tokyo got DS and something obvious
to Tokyo got DS and something obvious
to Tokyo got DS and something obvious I asked colleagues and peers marketing
I asked colleagues and peers marketing
I asked colleagues and peers marketing rockstars
rockstars
rockstars who never sugarcoat things by the way
who never sugarcoat things by the way
who never sugarcoat things by the way how they would describe my leadership
how they would describe my leadership
how they would describe my leadership style so people with whom I’ve been
style so people with whom I’ve been
style so people with whom I’ve been through the highest heights and the
through the highest heights and the
through the highest heights and the deeper steps in the past years people
deeper steps in the past years people
deeper steps in the past years people who saw me a tempered angry sad happy
who saw me a tempered angry sad happy
who saw me a tempered angry sad happy motivated energized crazies like
motivated energized crazies like
motivated energized crazies like basically every motion that you can
basically every motion that you can
basically every motion that you can imagine so what would you tell your boss
imagine so what would you tell your boss
imagine so what would you tell your boss if he’d asked you to describe his
if he’d asked you to describe his
if he’d asked you to describe his leadership style to the great amusement
leadership style to the great amusement
leadership style to the great amusement of my team I rolled with a title they
of my team I rolled with a title they
of my team I rolled with a title they gave me which is the title of my talk
gave me which is the title of my talk
gave me which is the title of my talk here today naked leadership oh wait
here today naked leadership oh wait
here today naked leadership oh wait don’t jump into wrong conclusions about
don’t jump into wrong conclusions about
don’t jump into wrong conclusions about my role or my industry for me this is
my role or my industry for me this is
my role or my industry for me this is really a great compliment for me this
really a great compliment for me this
really a great compliment for me this means being open being transparent
means being open being transparent
means being open being transparent honest and vulnerable as a person and as
honest and vulnerable as a person and as
honest and vulnerable as a person and as a manager and most importantly I feel
a manager and most importantly I feel
a manager and most importantly I feel confident to lead my team by naked
confident to lead my team by naked
confident to lead my team by naked leadership in the present and in the
leadership in the present and in the
leadership in the present and in the future world of work a world full of
future world of work a world full of
future world of work a world full of countless opportunities but also certain
countless opportunities but also certain
countless opportunities but also certain uncertainty where only change is
uncertainty where only change is
uncertainty where only change is guaranteed and dynamic increases rapidly
guaranteed and dynamic increases rapidly
guaranteed and dynamic increases rapidly so we all will have to redefine our
so we all will have to redefine our
so we all will have to redefine our career paths several times throughout
career paths several times throughout
career paths several times throughout our lives and we need to adapt if we
our lives and we need to adapt if we
our lives and we need to adapt if we don’t want to be left out pretty scary
don’t want to be left out pretty scary
don’t want to be left out pretty scary thoughts right especially when you’re
thoughts right especially when you’re
thoughts right especially when you’re German nerd like me whose thoughts his
German nerd like me whose thoughts his
German nerd like me whose thoughts his shirts by color
five generations are running the
five generations are running the workplace technology is growing
workplace technology is growing
workplace technology is growing exponentially and new possibilities to
exponentially and new possibilities to
exponentially and new possibilities to get work done are created daily so we
get work done are created daily so we
get work done are created daily so we are live in a world full of instability
are live in a world full of instability
are live in a world full of instability insecurity and constant change as humans
insecurity and constant change as humans
insecurity and constant change as humans with intent to ask for advice for
with intent to ask for advice for
with intent to ask for advice for guidance and for leadership and we are
guidance and for leadership and we are
guidance and for leadership and we are wired that way from the very beginning
wired that way from the very beginning
wired that way from the very beginning of our lives have you ever seen that
of our lives have you ever seen that
of our lives have you ever seen that little five-year-old child who feels
little five-year-old child who feels
little five-year-old child who feels unsecured and and lost and then he
unsecured and and lost and then he
unsecured and and lost and then he slowly reaches for your hand to be
slowly reaches for your hand to be
slowly reaches for your hand to be guided and directed that is a deep sign
guided and directed that is a deep sign
guided and directed that is a deep sign of trust trust that there’s someone whom
of trust trust that there’s someone whom
of trust trust that there’s someone whom he can rely on whom we can guide so why
he can rely on whom we can guide so why
he can rely on whom we can guide so why don’t we act like that at work
don’t we act like that at work
don’t we act like that at work why don’t we trust each other there and
why don’t we trust each other there and
why don’t we trust each other there and looking back at the journey I took with
looking back at the journey I took with
looking back at the journey I took with the marketing team at at manpower group
the marketing team at at manpower group
the marketing team at at manpower group without really consciously aiming for it
without really consciously aiming for it
without really consciously aiming for it I think this was exactly what we did by
I think this was exactly what we did by
I think this was exactly what we did by naked leadership we will trust in
naked leadership we will trust in
naked leadership we will trust in ourselves and then in each other and on
ourselves and then in each other and on
ourselves and then in each other and on that foundation everything is possible
that foundation everything is possible
that foundation everything is possible so we developed the marketing from a
so we developed the marketing from a
so we developed the marketing from a small team of five people that was
small team of five people that was
small team of five people that was mostly known for handling giveaways and
mostly known for handling giveaways and
mostly known for handling giveaways and running the Christmas campaign into a
running the Christmas campaign into a
running the Christmas campaign into a high performance department of twenty
high performance department of twenty
high performance department of twenty five connected specialists we are no
five connected specialists we are no
five connected specialists we are no longer painting by numbers we create art
we are the digital and innovation
we are the digital and innovation powerhouse that creates the new stuff
powerhouse that creates the new stuff
powerhouse that creates the new stuff that makes our company fit for future
that makes our company fit for future
that makes our company fit for future and we are copied with pride
and we are copied with pride
and we are copied with pride internationally in our structure in our
internationally in our structure in our
internationally in our structure in our campaigns and in our culture and this
campaigns and in our culture and this
campaigns and in our culture and this transformation really took place at the
transformation really took place at the
transformation really took place at the same time as my own transformation
same time as my own transformation
same time as my own transformation starting with that company as a
starting with that company as a
starting with that company as a half-baked working student into the
half-baked working student into the
half-baked working student into the director of marketing communications and
director of marketing communications and
director of marketing communications and digital and it brought me on TEDx stage
digital and it brought me on TEDx stage
digital and it brought me on TEDx stage with this pretty cool
with this pretty cool
with this pretty cool for us Trust is based on three
for us Trust is based on three
for us Trust is based on three ingredients caring the ability and
ingredients caring the ability and
ingredients caring the ability and integrity so let me start with caring
integrity so let me start with caring
integrity so let me start with caring which is the backbone of trust in our
which is the backbone of trust in our
which is the backbone of trust in our team when top management asked me to
team when top management asked me to
team when top management asked me to become the new marketing team leader
become the new marketing team leader
become the new marketing team leader knowing that if I failed I would fail
knowing that if I failed I would fail
knowing that if I failed I would fail fast and cheap there were second
fast and cheap there were second
fast and cheap there were second thoughts so what is the agenda of this
thoughts so what is the agenda of this
thoughts so what is the agenda of this young man will you succeed does he even
young man will you succeed does he even
young man will you succeed does he even care and I think especially this last
care and I think especially this last
care and I think especially this last question does he care is crucial so you
question does he care is crucial so you
question does he care is crucial so you cannot ask people to care about your
cannot ask people to care about your
cannot ask people to care about your departments your company’s goals or to
departments your company’s goals or to
departments your company’s goals or to Carib even about you as a manager if you
Carib even about you as a manager if you
Carib even about you as a manager if you don’t value and respect them so first
don’t value and respect them so first
don’t value and respect them so first you take care of your team your team
you take care of your team your team
you take care of your team your team then will take care of you caring makes
then will take care of you caring makes
then will take care of you caring makes the difference here but what does it
the difference here but what does it
the difference here but what does it mean to care so you care by listening by
mean to care so you care by listening by
mean to care so you care by listening by getting to know your people by being
getting to know your people by being
getting to know your people by being approachable and naked leader does not
approachable and naked leader does not
approachable and naked leader does not keep his guard at all the times he shows
keep his guard at all the times he shows
keep his guard at all the times he shows emotions and he shows his feelings
emotions and he shows his feelings
emotions and he shows his feelings caring means protecting and supporting
caring means protecting and supporting
caring means protecting and supporting your team and difficult times it is
your team and difficult times it is
your team and difficult times it is exhausting yes and it will cause you
exhausting yes and it will cause you
exhausting yes and it will cause you sleepless nights but if you really care
sleepless nights but if you really care
sleepless nights but if you really care you simply won’t be able to let your
you simply won’t be able to let your
you simply won’t be able to let your team down but caring is not only about
team down but caring is not only about
team down but caring is not only about the soft factors sharing responsibility
the soft factors sharing responsibility
the soft factors sharing responsibility and challenging each and everyone to do
and challenging each and everyone to do
and challenging each and everyone to do that one step further out of the comfort
that one step further out of the comfort
that one step further out of the comfort zones is also a part of caring it’s
zones is also a part of caring it’s
zones is also a part of caring it’s about meeting every team member on a
about meeting every team member on a
about meeting every team member on a lever and treating them as fully capable
lever and treating them as fully capable
lever and treating them as fully capable adults I’m okay you’re okay so you don’t
adults I’m okay you’re okay so you don’t
adults I’m okay you’re okay so you don’t have to lead every single person into
have to lead every single person into
have to lead every single person into the detail just put up a canvas and give
the detail just put up a canvas and give
the detail just put up a canvas and give them the pencil to draw on their own and
them the pencil to draw on their own and
them the pencil to draw on their own and you will be surprised about beautiful
you will be surprised about beautiful
you will be surprised about beautiful and floating ideas and pictures that
and floating ideas and pictures that
and floating ideas and pictures that comes out of people so one sentence my
comes out of people so one sentence my
comes out of people so one sentence my team hears a lot just do it caring means
team hears a lot just do it caring means
team hears a lot just do it caring means giving people the chance to do it on
giving people the chance to do it on
giving people the chance to do it on their own terms
their own terms
their own terms so they can prove themselves over and
so they can prove themselves over and
so they can prove themselves over and over again so by believing your team
over again so by believing your team
over again so by believing your team right from the start they can build
right from the start they can build
right from the start they can build trust in themselves and then in you as a
trust in themselves and then in you as a
trust in themselves and then in you as a leader ability our second ingredient of
leader ability our second ingredient of
leader ability our second ingredient of trust imagine there’s someone with a big
trust imagine there’s someone with a big
trust imagine there’s someone with a big mouth entering your team someone taken
mouth entering your team someone taken
mouth entering your team someone taken over the team lead shortly after someone
over the team lead shortly after someone
over the team lead shortly after someone with no track record in leadership and
with no track record in leadership and
with no track record in leadership and even in marketing coming straight from
even in marketing coming straight from
even in marketing coming straight from university what do you think how will
university what do you think how will
university what do you think how will you feel about it would you trust that
you feel about it would you trust that
you feel about it would you trust that person to lead your team and do so
person to lead your team and do so
person to lead your team and do so successfully
yeah and that was the first thought of
yeah and that was the first thought of my team as well and I can’t I can’t
my team as well and I can’t I can’t
my team as well and I can’t I can’t blame them for that
blame them for that
blame them for that so with this starting situation
so with this starting situation
so with this starting situation I understood that before leading I had
I understood that before leading I had
I understood that before leading I had to learn first
to learn first
to learn first so I dived into our daily work and each
so I dived into our daily work and each
so I dived into our daily work and each and every one’s task from branding to
and every one’s task from branding to
and every one’s task from branding to campaigns from social media to platforms
campaigns from social media to platforms
campaigns from social media to platforms from design to fierce and many many more
from design to fierce and many many more
from design to fierce and many many more of our project projects and daily tasks
of our project projects and daily tasks
of our project projects and daily tasks I showed passion and presence and I
I showed passion and presence and I
I showed passion and presence and I worked hard still I think the ultimate
worked hard still I think the ultimate
worked hard still I think the ultimate basis for personal success so in order
basis for personal success so in order
basis for personal success so in order for people to be able to lean on you you
for people to be able to lean on you you
for people to be able to lean on you you got to lean in in order for people to
got to lean in in order for people to
got to lean in in order for people to trust you you have to show that you are
trust you you have to show that you are
trust you you have to show that you are worth to trust the third and last
worth to trust the third and last
worth to trust the third and last ingredient of trust within our team
ingredient of trust within our team
ingredient of trust within our team integrity so let me tell you a short
integrity so let me tell you a short
integrity so let me tell you a short story because I think that’s what the
story because I think that’s what the
story because I think that’s what the people do on TEDx Aegis right last year
people do on TEDx Aegis right last year
people do on TEDx Aegis right last year a young professional working student my
a young professional working student my
a young professional working student my team sets up video ads on a platform and
team sets up video ads on a platform and
team sets up video ads on a platform and Intendant Lee with the daily maximum of
Intendant Lee with the daily maximum of
Intendant Lee with the daily maximum of 15,000 euros instead of 1,500 and then
15,000 euros instead of 1,500 and then
15,000 euros instead of 1,500 and then he left for a long weekend you will know
he left for a long weekend you will know
he left for a long weekend you will know what happened we call this he almost
what happened we call this he almost
what happened we call this he almost bought YouTube funny thing is a couple
bought YouTube funny thing is a couple
bought YouTube funny thing is a couple of days later we found out
of days later we found out
of days later we found out corrected the campaigns paid the bill
corrected the campaigns paid the bill
corrected the campaigns paid the bill covered him and nobody realized that we
covered him and nobody realized that we
covered him and nobody realized that we screwed up big time it was actually the
screwed up big time it was actually the
screwed up big time it was actually the other way around
other way around
other way around we were cheered at for generating so
we were cheered at for generating so
we were cheered at for generating so many views on our videos and we promoted
many views on our videos and we promoted
many views on our videos and we promoted him to full-time employee we do have a
him to full-time employee we do have a
him to full-time employee we do have a platform to talk about mistakes like
platform to talk about mistakes like
platform to talk about mistakes like that it’s our bi-weekly fuckup our this
that it’s our bi-weekly fuckup our this
that it’s our bi-weekly fuckup our this is where we share our mistakes openly
is where we share our mistakes openly
is where we share our mistakes openly small ones and big ones and we do it
small ones and big ones and we do it
small ones and big ones and we do it proudly so that everyone can benefit and
proudly so that everyone can benefit and
proudly so that everyone can benefit and learn from it we can do this because we
learn from it we can do this because we
learn from it we can do this because we trust each other
trust each other
trust each other it’s our safe space we screw up we’re
it’s our safe space we screw up we’re
it’s our safe space we screw up we’re humans so being an ake leader means to
humans so being an ake leader means to
humans so being an ake leader means to lead with good example do not hide your
lead with good example do not hide your
lead with good example do not hide your mistakes let the team see them and show
mistakes let the team see them and show
mistakes let the team see them and show them and voice critique openly and if
them and voice critique openly and if
them and voice critique openly and if you make a mistake say sorry a simple
you make a mistake say sorry a simple
you make a mistake say sorry a simple story is what is trust is about the
story is what is trust is about the
story is what is trust is about the glass door of my of my office is always
glass door of my of my office is always
glass door of my of my office is always open
open
open except this when a team member comes in
except this when a team member comes in
except this when a team member comes in and giving me this we gotta talk look
and giving me this we gotta talk look
and giving me this we gotta talk look you know that and I can tell you in the
you know that and I can tell you in the
you know that and I can tell you in the beginning the door was quite closed a
beginning the door was quite closed a
beginning the door was quite closed a lot another part of integrity is keeping
lot another part of integrity is keeping
lot another part of integrity is keeping your promises in being liable always if
your promises in being liable always if
your promises in being liable always if you want your team culture to be based
you want your team culture to be based
you want your team culture to be based on trust you cannot allow any exceptions
on trust you cannot allow any exceptions
on trust you cannot allow any exceptions to that rule if you promise someone a
to that rule if you promise someone a
to that rule if you promise someone a race make it possible if you promise
race make it possible if you promise
race make it possible if you promise someone a free lunch
someone a free lunch
someone a free lunch invite him if you promise someone a
invite him if you promise someone a
invite him if you promise someone a unicorn deliver it it wasn’t roller
unicorn deliver it it wasn’t roller
unicorn deliver it it wasn’t roller coaster ride and riding it as a naked
coaster ride and riding it as a naked
coaster ride and riding it as a naked leader is really not anything that that
leader is really not anything that that
leader is really not anything that that you should try at home unless you 100
you should try at home unless you 100
you should try at home unless you 100 percent sure and that was the part where
percent sure and that was the part where
percent sure and that was the part where my team asked me to get undressed
but now good for you even better for
but now good for you even better for myself my wife did not allow it but
myself my wife did not allow it but
myself my wife did not allow it but still to sum it up I can see the
still to sum it up I can see the
still to sum it up I can see the different ingredients coming together to
different ingredients coming together to
different ingredients coming together to a delicious and beautiful recipe that is
a delicious and beautiful recipe that is
a delicious and beautiful recipe that is called trust so here they are keyring do
called trust so here they are keyring do
called trust so here they are keyring do I love she respect and empathy for the
I love she respect and empathy for the
I love she respect and empathy for the people I work with even if we go on each
people I work with even if we go on each
people I work with even if we go on each other’s nerves from time to time ability
other’s nerves from time to time ability
other’s nerves from time to time ability that’s my team think that I can do the
that’s my team think that I can do the
that’s my team think that I can do the job without screwing it up too often and
job without screwing it up too often and
job without screwing it up too often and third integrity can my team judge me by
third integrity can my team judge me by
third integrity can my team judge me by my words do I walk the talk so why
my words do I walk the talk so why
my words do I walk the talk so why stress so important why is naked
stress so important why is naked
stress so important why is naked leadership working the three reasons
leadership working the three reasons
leadership working the three reasons because the world of work is not run by
because the world of work is not run by
because the world of work is not run by robots yet because the meaning of work
robots yet because the meaning of work
robots yet because the meaning of work has changed from just making some money
has changed from just making some money
has changed from just making some money into finding purpose and really
into finding purpose and really
into finding purpose and really following your passion and in times of
following your passion and in times of
following your passion and in times of certain uncertainty and constant change
certain uncertainty and constant change
certain uncertainty and constant change Trust is the glue that ties people
Trust is the glue that ties people
Trust is the glue that ties people together so when it comes to work new
together so when it comes to work new
together so when it comes to work new realities are rising quickly but all
realities are rising quickly but all
realities are rising quickly but all values like trust they do not change
values like trust they do not change
values like trust they do not change they become even more important with
they become even more important with
they become even more important with these ingredients we transformed our
these ingredients we transformed our
these ingredients we transformed our team and ourselves into open transparent
team and ourselves into open transparent
team and ourselves into open transparent honest and vulnerable people true naked
honest and vulnerable people true naked
honest and vulnerable people true naked leader because we know that only with
leader because we know that only with
leader because we know that only with naked leadership we will be able to
naked leadership we will be able to
naked leadership we will be able to disrobe with grace why because leaders
disrobe with grace why because leaders
disrobe with grace why because leaders can no longer trust in power instead
can no longer trust in power instead
can no longer trust in power instead they rely on the power of trust thank
they rely on the power of trust thank
they rely on the power of trust thank you
you
you you
”
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