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How Do We Build Trust Into The Internet Of Things (IOT)? | Daniel Price | TEDxUniversityofNevada


[Music]

[Music] [Applause]

[Applause]

[Applause] we have this concept of the here-and-now

we have this concept of the here-and-now

we have this concept of the here-and-now this place at this moment and if we stop

this place at this moment and if we stop

this place at this moment and if we stop for a second and think about this it’s

for a second and think about this it’s

for a second and think about this it’s actually a rather interesting concept

actually a rather interesting concept

actually a rather interesting concept because we as humans we live in the here

because we as humans we live in the here

because we as humans we live in the here and now but we don’t feel that

and now but we don’t feel that

and now but we don’t feel that constrained by it in fact quite the

constrained by it in fact quite the

constrained by it in fact quite the opposite we often struggle to even feel

opposite we often struggle to even feel

opposite we often struggle to even feel present in the here and now and this is

present in the here and now and this is

present in the here and now and this is cause we’ve invented technology that

cause we’ve invented technology that

cause we’ve invented technology that expands our awareness ways to transfer

expands our awareness ways to transfer

expands our awareness ways to transfer our here and now experience to others in

our here and now experience to others in

our here and now experience to others in this way we’re able to receive news from

this way we’re able to receive news from

this way we’re able to receive news from around the globe we work across

around the globe we work across

around the globe we work across continents but what I want to note here

continents but what I want to note here

continents but what I want to note here is that there are humans on both sides

is that there are humans on both sides

is that there are humans on both sides of the equation and they communicate

of the equation and they communicate

of the equation and they communicate through some sort of medium so if you

through some sort of medium so if you

through some sort of medium so if you remove that communication element once

remove that communication element once

remove that communication element once again were constrained to our own senses

again were constrained to our own senses

again were constrained to our own senses and our own immediate surroundings I’ll

and our own immediate surroundings I’ll

and our own immediate surroundings I’ll give a simple example of this you’re at

give a simple example of this you’re at

give a simple example of this you’re at work and you realize you may have left

work and you realize you may have left

work and you realize you may have left your stove on at home well what do you

your stove on at home well what do you

your stove on at home well what do you do if someone’s at home you just give

do if someone’s at home you just give

do if someone’s at home you just give them a call and they go check the stove

them a call and they go check the stove

them a call and they go check the stove easy but if no one’s there you’re kind

easy but if no one’s there you’re kind

easy but if no one’s there you’re kind of stuck you’ll have to wait till you

of stuck you’ll have to wait till you

of stuck you’ll have to wait till you get back home and you can check yourself

get back home and you can check yourself

get back home and you can check yourself now this is peculiar to me because we

now this is peculiar to me because we

now this is peculiar to me because we aren’t talking about some sort of

aren’t talking about some sort of

aren’t talking about some sort of unknowable schroeder stove paradox here

unknowable schroeder stove paradox here

unknowable schroeder stove paradox here the stoves either on or off and in fact

the stoves either on or off and in fact

the stoves either on or off and in fact the stove knows if it’s on or off is

the stove knows if it’s on or off is

the stove knows if it’s on or off is there a way could communicate that to us

there a way could communicate that to us

there a way could communicate that to us well the answer is yes but it may sound

well the answer is yes but it may sound

well the answer is yes but it may sound odd at first we connect the stove to the

odd at first we connect the stove to the

odd at first we connect the stove to the Internet now bear with me bear with me I

Internet now bear with me bear with me I

Internet now bear with me bear with me I know stoves aren’t supposed to be

know stoves aren’t supposed to be

know stoves aren’t supposed to be connected to the internet computers are

connected to the internet computers are

connected to the internet computers are connected to the internet cell phones

connected to the internet cell phones

connected to the internet cell phones yes TVs maybe we’ll allow it but

yes TVs maybe we’ll allow it but

yes TVs maybe we’ll allow it but definitely not stoves their role is to

definitely not stoves their role is to

definitely not stoves their role is to heat up our food but let’s say we throw

heat up our food but let’s say we throw

heat up our food but let’s say we throw out common decency we connect the stove

out common decency we connect the stove

out common decency we connect the stove to the internet with the Internet

to the internet with the Internet

to the internet with the Internet connected stove we could check on it

connected stove we could check on it

connected stove we could check on it no matter where we are in a way we’d be

no matter where we are in a way we’d be

no matter where we are in a way we’d be expanding our awareness to include that

expanding our awareness to include that

expanding our awareness to include that of the stoves now this notion

of the stoves now this notion

of the stoves now this notion of connecting everyday objects to the

of connecting everyday objects to the

of connecting everyday objects to the Internet is known as the Internet of

Internet is known as the Internet of

Internet is known as the Internet of Things or IOT and while it might seem

Things or IOT and while it might seem

Things or IOT and while it might seem straightforward it has far-reaching

straightforward it has far-reaching

straightforward it has far-reaching effects just imagine anything a machine

effects just imagine anything a machine

effects just imagine anything a machine could sense we could sense through it

could sense we could sense through it

could sense we could sense through it anything a machine could do we could do

anything a machine could do we could do

anything a machine could do we could do with the Internet of Things we would no

with the Internet of Things we would no

with the Internet of Things we would no longer be constrained to our human

longer be constrained to our human

longer be constrained to our human senses

senses

senses now this isn’t futuristic daydreaming in

now this isn’t futuristic daydreaming in

now this isn’t futuristic daydreaming in fact the Internet of Things is already

fact the Internet of Things is already

fact the Internet of Things is already happening I’ll give an example of IOT

happening I’ll give an example of IOT

happening I’ll give an example of IOT benefiting our communities already today

benefiting our communities already today

benefiting our communities already today internet connected sensors are being

internet connected sensors are being

internet connected sensors are being deployed in city dumpsters they monitor

deployed in city dumpsters they monitor

deployed in city dumpsters they monitor the level of trash and report this data

the level of trash and report this data

the level of trash and report this data to the trash collection service they use

to the trash collection service they use

to the trash collection service they use this information to optimize the driving

this information to optimize the driving

this information to optimize the driving routes so that only full dumpsters are

routes so that only full dumpsters are

routes so that only full dumpsters are visited this simple thing it turns out

visited this simple thing it turns out

visited this simple thing it turns out can increase the efficiency of the

can increase the efficiency of the

can increase the efficiency of the system by 90 percent while reducing

system by 90 percent while reducing

system by 90 percent while reducing vehicle emissions as well and this is

vehicle emissions as well and this is

vehicle emissions as well and this is just a small part of the story the

just a small part of the story the

just a small part of the story the global investment into IOT last year was

global investment into IOT last year was

global investment into IOT last year was 500 billion dollars it’s the size of the

500 billion dollars it’s the size of the

500 billion dollars it’s the size of the entire United States military budget and

entire United States military budget and

entire United States military budget and this is communities and businesses

this is communities and businesses

this is communities and businesses investing into improved efficiencies

investing into improved efficiencies

investing into improved efficiencies creating smarter products and crafting a

creating smarter products and crafting a

creating smarter products and crafting a more connected world however for all of

more connected world however for all of

more connected world however for all of this

this

this IOT is still just in its nascent we’re

IOT is still just in its nascent we’re

IOT is still just in its nascent we’re at the cusp of what’s to come

at the cusp of what’s to come

at the cusp of what’s to come now I’m someone who builds IOT products

now I’m someone who builds IOT products

now I’m someone who builds IOT products and so my goal here today is to take us

and so my goal here today is to take us

and so my goal here today is to take us through a journey of just what is coming

through a journey of just what is coming

through a journey of just what is coming in IOT what should we be excited about

in IOT what should we be excited about

in IOT what should we be excited about what should we watch out for and what

what should we watch out for and what

what should we watch out for and what might all this mean in our day to day

might all this mean in our day to day

might all this mean in our day to day lives so here we go number one

lives so here we go number one

lives so here we go number one IOT is a social network we’re familiar

IOT is a social network we’re familiar

IOT is a social network we’re familiar with social networks Facebook LinkedIn

with social networks Facebook LinkedIn

with social networks Facebook LinkedIn Twitter however these are human to human

Twitter however these are human to human

Twitter however these are human to human networks IOT introduces devices machines

networks IOT introduces devices machines

networks IOT introduces devices machines into our social networks IRT is a system

into our social networks IRT is a system

into our social networks IRT is a system and a language for us to communicate

and a language for us to communicate

and a language for us to communicate with these devices and for them to

with these devices and for them to

with these devices and for them to communicate

communicate

communicate back to us but where things get

back to us but where things get

back to us but where things get especially interesting is in this world

especially interesting is in this world

especially interesting is in this world of IOT devices we’ll also talk to each

of IOT devices we’ll also talk to each

of IOT devices we’ll also talk to each other now you may be conjuring up images

other now you may be conjuring up images

other now you may be conjuring up images of the movie Toy Story where the humans

of the movie Toy Story where the humans

of the movie Toy Story where the humans leave all the toys wake up they begin

leave all the toys wake up they begin

leave all the toys wake up they begin talking and in a way this isn’t too far

talking and in a way this isn’t too far

talking and in a way this isn’t too far away from reality there are already IOT

away from reality there are already IOT

away from reality there are already IOT children’s toys and this aspect of

children’s toys and this aspect of

children’s toys and this aspect of machines talking to machines is

machines talking to machines is

machines talking to machines is incredibly central the IOT devices can

incredibly central the IOT devices can

incredibly central the IOT devices can compare notes they can learn from each

compare notes they can learn from each

compare notes they can learn from each other they grow up they socialize they

other they grow up they socialize they

other they grow up they socialize they improve over time this is what makes IOT

improve over time this is what makes IOT

improve over time this is what makes IOT not just a new tool not just a new

not just a new tool not just a new

not just a new tool not just a new technology or invention but it’s the

technology or invention but it’s the

technology or invention but it’s the start of a whole new social landscape

start of a whole new social landscape

start of a whole new social landscape that includes humans and machines now a

that includes humans and machines now a

that includes humans and machines now a metric worth mentioning here is known as

metric worth mentioning here is known as

metric worth mentioning here is known as the Dunbar number the Dunbar number is

the Dunbar number the Dunbar number is

the Dunbar number the Dunbar number is the total number of relationships that

the total number of relationships that

the total number of relationships that an individual is capable of maintaining

an individual is capable of maintaining

an individual is capable of maintaining essentially it’s the maximum number of

essentially it’s the maximum number of

essentially it’s the maximum number of friends you can have humans have a

friends you can have humans have a

friends you can have humans have a Dunbar number of 150 and this is

Dunbar number of 150 and this is

Dunbar number of 150 and this is significantly higher than any other

significantly higher than any other

significantly higher than any other animal

animal

animal however IOT devices will not be subject

however IOT devices will not be subject

however IOT devices will not be subject to our limitations they’ll have it

to our limitations they’ll have it

to our limitations they’ll have it almost or at least relatively unlimited

almost or at least relatively unlimited

almost or at least relatively unlimited capacity for social relationships our

capacity for social relationships our

capacity for social relationships our human Dunbar number will be shattered by

human Dunbar number will be shattered by

human Dunbar number will be shattered by the Internet of Things which brings us

the Internet of Things which brings us

the Internet of Things which brings us to our next topic

to our next topic

to our next topic IOT enables our environment to know us

IOT enables our environment to know us

IOT enables our environment to know us in this IOT world you’ll be known

in this IOT world you’ll be known

in this IOT world you’ll be known wherever you go this pervasive physical

wherever you go this pervasive physical

wherever you go this pervasive physical awareness of us and who we are it opens

awareness of us and who we are it opens

awareness of us and who we are it opens up many new possibilities just imagine

up many new possibilities just imagine

up many new possibilities just imagine entering a hotel room you’ve never been

entering a hotel room you’ve never been

entering a hotel room you’ve never been in before and automatically room confers

in before and automatically room confers

in before and automatically room confers itself to suit you the temperature is

itself to suit you the temperature is

itself to suit you the temperature is just how you like it and your favorite

just how you like it and your favorite

just how you like it and your favorite music is on or imagine walking into a

music is on or imagine walking into a

music is on or imagine walking into a shopping mall and all the window

shopping mall and all the window

shopping mall and all the window displays recognize you and they begin

displays recognize you and they begin

displays recognize you and they begin marketing specifically to your interests

marketing specifically to your interests

marketing specifically to your interests or imagine jaywalking across a crowded

or imagine jaywalking across a crowded

or imagine jaywalking across a crowded City Street if the environment knows you

City Street if the environment knows you

City Street if the environment knows you are you may just receive a ticket in the

are you may just receive a ticket in the

are you may just receive a ticket in the mail

mail

mail now these aspects of the IOT future they

now these aspects of the IOT future they

now these aspects of the IOT future they may be making some of you uneasy and in

may be making some of you uneasy and in

may be making some of you uneasy and in fact I selected those examples to

fact I selected those examples to

fact I selected those examples to indicate that there’s a possible loss of

indicate that there’s a possible loss of

indicate that there’s a possible loss of anonymity in this IOT feature we already

anonymity in this IOT feature we already

anonymity in this IOT feature we already know that if we browse the web we’re

know that if we browse the web we’re

know that if we browse the web we’re tracked but we’re not used to being

tracked but we’re not used to being

tracked but we’re not used to being tracked in physical space today people

tracked in physical space today people

tracked in physical space today people use something called a digital VPN to

use something called a digital VPN to

use something called a digital VPN to mask their identity when they’re online

mask their identity when they’re online

mask their identity when they’re online tomorrow it’s realistic to believe that

tomorrow it’s realistic to believe that

tomorrow it’s realistic to believe that there’ll be something similar to a

there’ll be something similar to a

there’ll be something similar to a physical VPN that people can use to mask

physical VPN that people can use to mask

physical VPN that people can use to mask their identity when they go outside so

their identity when they go outside so

their identity when they go outside so that every trashcan in street light

that every trashcan in street light

that every trashcan in street light doesn’t know who they are all the time

doesn’t know who they are all the time

doesn’t know who they are all the time now piggybacking off this point IOT will

now piggybacking off this point IOT will

now piggybacking off this point IOT will change or at least challenge our

change or at least challenge our

change or at least challenge our concepts of ownership one thing that I

concepts of ownership one thing that I

concepts of ownership one thing that I RT devices will be really really good at

RT devices will be really really good at

RT devices will be really really good at is generating enormous amounts of data

is generating enormous amounts of data

is generating enormous amounts of data in fact by 2020 IOT devices will

in fact by 2020 IOT devices will

in fact by 2020 IOT devices will generate 2 Zeta bytes of data this is

generate 2 Zeta bytes of data this is

generate 2 Zeta bytes of data this is not a normal household unit so first of

not a normal household unit so first of

not a normal household unit so first of context a Bible is 4 megabytes of

context a Bible is 4 megabytes of

context a Bible is 4 megabytes of information so 2 Zeta bytes would fill

information so 2 Zeta bytes would fill

information so 2 Zeta bytes would fill 300 million Olympic swimming pools full

300 million Olympic swimming pools full

300 million Olympic swimming pools full of Bibles it’s a lot of data and the

of Bibles it’s a lot of data and the

of Bibles it’s a lot of data and the question is who owns it if you purchase

question is who owns it if you purchase

question is who owns it if you purchase an IOT device do you own all the data it

an IOT device do you own all the data it

an IOT device do you own all the data it collects let me reverse that if someone

collects let me reverse that if someone

collects let me reverse that if someone else has a device that collects

else has a device that collects

else has a device that collects information about you do you have

information about you do you have

information about you do you have certain rights to it and critically how

certain rights to it and critically how

certain rights to it and critically how much of this data will the government or

much of this data will the government or

much of this data will the government or law enforcement or the producer of the

law enforcement or the producer of the

law enforcement or the producer of the device itself have access to so taking

device itself have access to so taking

device itself have access to so taking this in a different direction

this in a different direction

this in a different direction not only are there questions of

not only are there questions of

not only are there questions of ownership of the data produced by IOT

ownership of the data produced by IOT

ownership of the data produced by IOT devices but also of the IOT devices of

devices but also of the IOT devices of

devices but also of the IOT devices of themselves likely a few of us have ever

themselves likely a few of us have ever

themselves likely a few of us have ever gone to the store purchased a toaster

gone to the store purchased a toaster

gone to the store purchased a toaster and then wondered if it was ethical to

and then wondered if it was ethical to

and then wondered if it was ethical to own that toaster well at least until

own that toaster well at least until

own that toaster well at least until 2014 when an hour to toaster was

2014 when an hour to toaster was

2014 when an hour to toaster was launched this toaster which goes by the

launched this toaster which goes by the

launched this toaster which goes by the name Brad is designed to want to make

name Brad is designed to want to make

name Brad is designed to want to make toast and if Brad feels neglected he can

toast and if Brad feels neglected he can

toast and if Brad feels neglected he can wiggle his little toaster handle trying

wiggle his little toaster handle trying

wiggle his little toaster handle trying to

to

to your attention if he’s further ignored

your attention if he’s further ignored

your attention if he’s further ignored eventually what Brad will begin to feel

eventually what Brad will begin to feel

eventually what Brad will begin to feel that his current home is not a good one

that his current home is not a good one

that his current home is not a good one for him he’s connected to the Internet

for him he’s connected to the Internet

for him he’s connected to the Internet so he can post the foresail ad for

so he can post the foresail ad for

so he can post the foresail ad for himself trying to find a new home where

himself trying to find a new home where

himself trying to find a new home where someone actually wants some toast

someone actually wants some toast

someone actually wants some toast now you may you may not want this needy

now you may you may not want this needy

now you may you may not want this needy coaster in your kitchen but he certainly

coaster in your kitchen but he certainly

coaster in your kitchen but he certainly does make us think about household

does make us think about household

does make us think about household appliances in a different way

appliances in a different way

appliances in a different way which brings us to our final topic that

which brings us to our final topic that

which brings us to our final topic that IOT must have Trust as its foundation

IOT must have Trust as its foundation

IOT must have Trust as its foundation we’re only at the beginning of this

we’re only at the beginning of this

we’re only at the beginning of this world of IOT it’s a world that expands

world of IOT it’s a world that expands

world of IOT it’s a world that expands our senses it connects our surroundings

our senses it connects our surroundings

our senses it connects our surroundings and it can transform our lives in

and it can transform our lives in

and it can transform our lives in amazing ways but equally it has the

amazing ways but equally it has the

amazing ways but equally it has the potential to put us under constant

potential to put us under constant

potential to put us under constant surveillance the potential to exploit us

surveillance the potential to exploit us

surveillance the potential to exploit us how do we set the tone the foundation

how do we set the tone the foundation

how do we set the tone the foundation the framework now such as the Internet

the framework now such as the Internet

the framework now such as the Internet of Things leads to a world that we would

of Things leads to a world that we would

of Things leads to a world that we would want to be a part of I believe that

want to be a part of I believe that

want to be a part of I believe that trust is fundamental not blind trust but

trust is fundamental not blind trust but

trust is fundamental not blind trust but proactive trust the most important topic

proactive trust the most important topic

proactive trust the most important topic that should be in IOT discourses of

that should be in IOT discourses of

that should be in IOT discourses of today is how do we build trust into the

today is how do we build trust into the

today is how do we build trust into the very fabric of this whole thing so my

very fabric of this whole thing so my

very fabric of this whole thing so my challenge to those who make IOT products

challenge to those who make IOT products

challenge to those who make IOT products as well as those who use them those of

as well as those who use them those of

as well as those who use them those of us who use them is to look for and in

us who use them is to look for and in

us who use them is to look for and in fact demand the following traits to be

fact demand the following traits to be

fact demand the following traits to be in any product that’s connected to the

in any product that’s connected to the

in any product that’s connected to the Internet

Internet

Internet transparency in its operations

transparency in its operations

transparency in its operations authenticity in its behavior reliability

authenticity in its behavior reliability

authenticity in its behavior reliability in its performance and trustworthiness

in its performance and trustworthiness

in its performance and trustworthiness in its nature because remember we are

in its nature because remember we are

in its nature because remember we are social beings after all but IOT is

social beings after all but IOT is

social beings after all but IOT is nothing but a network of social devices

nothing but a network of social devices

nothing but a network of social devices I believe that IOT can only reach its

I believe that IOT can only reach its

I believe that IOT can only reach its potential if we get to a point where we

potential if we get to a point where we

potential if we get to a point where we feel trust not trust in some big

feel trust not trust in some big

feel trust not trust in some big abstract Network but trust in the

abstract Network but trust in the

abstract Network but trust in the individual devices around us the devices

individual devices around us the devices

individual devices around us the devices that we interact with that we

that we interact with that we

that we interact with that we communicate with that we have a

communicate with that we have a

communicate with that we have a relationship with this is the Internet

relationship with this is the Internet

relationship with this is the Internet of Things future that I see thank you

of Things future that I see thank you

of Things future that I see thank you you

”

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