my story with you
Ah, I joined as a student of life.
in a school in 1989
here in Porto Alegre and in the
time my parents were separating
but we still had a
considerable financial situation
we were inside what was called
of the Brazilian middle class
and for those born after the start of
or does not remember from that time
people were facing a
hyperinflation of the country and each government
who took over the power
tried to create new measures
packages to try to contain
a little of that inflation
for you to have an idea at age 13
ten years ago excuse and 1993
I had already met five programs
different economic
ah I remember that at that time when a
family received the salary of that month
we had to run to the
supermarket to make the ranch of the month
Why would I leave for the week?
for 15 days
there was that family completely lost
the purchasing power she had and was
at that time that the class title
My family’s average began to be
threatened
My father had left the company that
he had worked for 20 years as
and got the compensation
he invested in the dream of his life.
at that moment that was the construction
of a restaurant
he just did not copulate very well that he
I did not understand anything about the
food and restaurant is over
closing the doors
before I even opened my mother
also had a few attempts
frustrated in the area of entrepreneurship
so it was a very complicated period
to be undertaken right?
in that period and more or less for
this time 1991
4 was the year of entry of the real plan
which helped to stabilize the
economy was the year that Brazil
won the championship and that
unfortunately we lost everton
sena
It was in this fateful 94 that I repeated
year for the first time in life
I was in fourth grade and in the middle
of the year I started to be interested in
classrooms
I remember that I arrived in class and
the way I opened the notebook I
he wrote, it did not matter if he
upside down was in the right order
on the right page the way I open it
I wrote and there by the end of the year
Of course after a lot of anger
teacher called my mother and said
Look, Eduardo is a pretty boy.
smart but it does not perform any
which it is proposed that the
do you think I should pass him on to whoever is?
series I should have him repeat
of year
I imagine the disgust that my mother
You must be feeling right at that moment
that the problem was not enough
that was to keep the children in a
private school
Eduard was still repeating this year.
and she asked a teacher if I
did not have merits and is a teacher
judge that had no merit that
teacher should repeat me of year
and that’s how in 1995 I met
the fourth grade and know the
public education system
It was a public school because of my luck.
I ended up going to a school of education.
fairly good public basic
I was near my house and went to
adapting that new system that
it was public education
but it was not only public education not
it was just the school’s excuse teaching
public that was a danger for a
student at that moment I always
I remember a story of a colleague who
I had to be starting to get
to involve
the organization promotes trafficking in
time and one day he called me and said
Look, look, I brought it and it was a weapon.
22 caliber pistol one
He showed it in his backpack and I eat it.
any child that curious and ask
to take that gun to see how
it worked
He lent me that gun it was winter.
and I returned the gun inside the jacket
I went towards the school bathroom
I arrived in the bathroom I took the comb
I put back coupling law
I looked in a bathroom door and threw
and luckily there was no one there
luckily he also did not have one
bullet in that gun barrel
If you had an excuse and a boy comes out
of that bathroom and I did not see
that he was there I looked at the first
I did not see that he was
Imagine if the gun was with the bullet
in there what could have happened
with the boy and with my life but outside
that my elementary school was
quiet
Quietly annoying as it is for the
majority of students in higher education
public is to face student strikes
face faced bad teachers
remunerated and therefore unmotivated
I faced lack of structure but outside
it was all right until the year came
1999 and was now entering the
high school
I felt the adult is now with the
hormones all over the skin, right?
only high school I still
I had not learned to study and I did not
could study and again the
end of that year
I just repeated repeating now by
second time and the first time at school
public
only now he was not a child anymore
and now I needed to run after
something that would bring me a
responsibility for that I decided
look for an internship and it worked
well it worked for me, and I
I was able to continue with my studies and
continue to work until 2002 when I
I started working in a store on the scheme.
8 hours a day
and then I ended up becoming a zombie
At that time I remember that I woke up
at seven thirty in the morning
I was going to class or studying was kind
Day, I went home and showed it to the store.
I would arrive at two o’clock in the store.
until 10 o’clock in the store I left
I’d go home for dinner and only give
sleep time because tomorrow
I would start over and get there by
September and October of that year
I thought, good I ‘m with the faults.
bullfighting
it will be very difficult to achieve
the note that I need I’ll give up
new and I left my third year of
high school and leaving school
after a couple of weeks a teacher
went to the store where he was working
says Eduardo, can you do it again?
I tried to argue with her that I already
was mathematically disapproved but she
I said no, I believe you and you will.
find a way and you can do it and I’m back
I came back and I graduated in teaching
that year my sister always
tells a story that is very
funny saying that when they called
my name on stage to receive the diploma
the girl who was sitting behind her
said
I can not believe these guys were
there and it was with that image that I left
the college with more luck than judgment
good
life that follows in 2004 achieved
to join a university a school
higher
to start my studies in
advertising and marketing
at that time ufrgs and I do not have
I know because I was sure I did not
would not even close the school record
That i had
who would say hey today is here no more
There my life as a student she
changed the pro water wine as it was in
place that had structure and
like to study, I really understand the
was to study and then I became a
nerd
now it’s fashion, right but there’s me
I made a light a cdf
I remember that I could study and it’s
super good in the events and I ended up turning
reference even for my
colleagues to help my colleagues in
time of proof and I always gave people
arrive early before the tests to
I can help them right then and there
I got a scholarship I did the project.
of scientific initiation
I was a monitor in the chairs.
class computing all
this, together with the stage
I used to be eight hours or more
when he worked in
Advertising knows how this works
and even then I had an excellent
school performance
I graduated and in 2011 I decided that
I wanted to continue studying and at the time
I already worked is good now
I’ll try to venture a little for the
I taught a laine at this time I met
promising market for distance education
In Brazil, I remember that I was in prison.
researching some classes on the internet at
youtube and found the channel of a teacher
who had put a series of lessons
there for free to anyone is
I wanted to come and watch the class.
him and I felt so touched.
With that I found it so cool, and
Of course the quality was not so good but
I wanted to help that guy and he was
If you increase here from the same city as I
be glad
so I got in touch with this
teacher
We combined coffee and people.
started developing a project together
He ended there by giving up so much
I did not want to take that idea
forward
but I did not want to leave that project
to die and that’s when in 2011
with the Juliana agent founded the book
net point which is an educational portal
approach focused on the preparation of
young people for the entrance exam and the enem
at the time it was just a project and people
I did not have any money to start
this project was then beginning to
popularize that they are popularizing
startups issue
we went behind the idea
angel investors and we found out that
when you do not have a prototype when
you do not have anything that is measurable
investor just running away from you
so we stopped thinking that people
could do to put that idea
in the air and for that we gathered more
four other partners who also
boarded with us in this
gave birth to the first prototype that
people already have our portal and with it
we have launched a full course of
review for vestibular enem totally
free and accessible in our
platform
The purpose of this course at the time was
test audience acceptance and see
if students would like what was
I saw there and the staff liked it
enough even in just over six
months we were beating the goal of 100
thousand users enrolled in this platform
and not around the same time the
We were able to join first
place in espm business incubator
and we were also the winners of the tenth
second marathon of entrepreneurship
something that gives me a lot of pride
We were going all very well everything.
very well
only had a tiny problem in the
We could not have been able to
make free class unsustainable
Are you able to make the project walk?
with their own legs
and there in the middle of 2013 when people
was very close to closing the
doors
we discovered a program that
government had at the time called startup
Brazil
and then we ended up applying to this
program and we were accepted to participate
of the first class of the state of Brazil and
we were accelerated in Rio de Janeiro by
six months an accelerator focused on
business with another five
companies
We’re going back to port.
glad we managed to correct the
our business model and from
so we started to offer courses
at extremely popular prices for
that every public school student
able to study with
we too
in December 2016
while I give this talk to
you the agent already gathers in the book
net point more than 700 thousand students
registered and we maintain a channel
youtube of our company also that
distributes a series of free classes
and already has more than 700 thousand subscribers
in addition to more than 50 million
class views
more or less at the same time as the
people founded the free with the
popularization of broadband internet
of various video platforms
other companies de moxi as it is called
huh
have also come to help these people
to study online as is the case with the dog
ioda city academy of course was and
own ted that brought format
different content for you
in 2013 youtube launched its own
education arm that youtube
agent was part of the first lead when
they threw I am that boy over there
but the singing and they gathered the
the main content producers of the
Brazil within a single platform
totally free and accessible to all
huh
When they called me now to participate.
There is here to tell you about the
my life and speech history
especially about education here in the
ted
I even wondered if I would be the
best person to come here to
talk about it
not only because it has no training
in the area but mainly because
that terrible history of education
as the student who repeated twice
and drop out of school in the third year
but then I went to revisit my life
I realized that educating her
always had a presence in my life as
something central as a guide in my
life for anything
and then I realized that as well as
I thousands of young people must feel
lost at any given time and up to
think that they can not have a future
good because you can not study what
it ‘s their fault when not always
and so
and that’s when I remembered the thousands of
messages that we receive all the
days free of our channel of the dollar
several students who tell us how to
people were able to help them
achieve their goals
And then there after four years
I got to understand a lot of lesson.
important that life had tempted me
teaching and I was not able to
to understand at this moment is that when
we divide the knowledge more
we multiply transformations
Many thanks to all of you.
[Applause]
”
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