[Music] same old same old
same old same old
same old same old the economy is changing businesses are
the economy is changing businesses are
the economy is changing businesses are under immense pressure competition not a
under immense pressure competition not a
under immense pressure competition not a single industry is safe from disruption
single industry is safe from disruption
single industry is safe from disruption sounds like a broken record sounds like
sounds like a broken record sounds like
sounds like a broken record sounds like someone is trying to scare us but hey
someone is trying to scare us but hey
someone is trying to scare us but hey maybe that’s reality just think about
maybe that’s reality just think about
maybe that’s reality just think about your lives about our lives remember how
your lives about our lives remember how
your lives about our lives remember how we used to pay for every single text
we used to pay for every single text
we used to pay for every single text message we sent yeah that was a pretty
message we sent yeah that was a pretty
message we sent yeah that was a pretty good business for telcos remember how we
good business for telcos remember how we
good business for telcos remember how we used to go to rental stores and pick up
used to go to rental stores and pick up
used to go to rental stores and pick up VHS tapes or DVDs gone remember how we
VHS tapes or DVDs gone remember how we
VHS tapes or DVDs gone remember how we used to visit a travel agent a travel
used to visit a travel agent a travel
used to visit a travel agent a travel agent before going overseas gone now a
agent before going overseas gone now a
agent before going overseas gone now a lot of organizations do understand
lot of organizations do understand
lot of organizations do understand especially the successful ones they do
especially the successful ones they do
especially the successful ones they do understand that success is only
understand that success is only
understand that success is only temporary so they say we need to
temporary so they say we need to
temporary so they say we need to innovate and what do they do
innovate and what do they do
innovate and what do they do they set up innovation spaces yellow
they set up innovation spaces yellow
they set up innovation spaces yellow carpet red table green chair stuffed
carpet red table green chair stuffed
carpet red table green chair stuffed toys to make the organization more
toys to make the organization more
toys to make the organization more innovative have you seen a stuffed toy
innovative have you seen a stuffed toy
innovative have you seen a stuffed toy make an organization more innovative no
make an organization more innovative no
make an organization more innovative no stuffed toys yellow carpets do not make
stuffed toys yellow carpets do not make
stuffed toys yellow carpets do not make organizations more innovative we do so
organizations more innovative we do so
organizations more innovative we do so we go there we go to the innovation
we go there we go to the innovation
we go there we go to the innovation spaces and we all here think outside the
spaces and we all here think outside the
spaces and we all here think outside the box
box
box brainstorm be creative we’re all
brainstorm be creative we’re all
brainstorm be creative we’re all confused aren’t we think outside the box
confused aren’t we think outside the box
confused aren’t we think outside the box what does it mean do you really need to
what does it mean do you really need to
what does it mean do you really need to think outside the box what if I told you
think outside the box what if I told you
think outside the box what if I told you all you need is a bigger box brainstorm
all you need is a bigger box brainstorm
all you need is a bigger box brainstorm brainstorming creates a storm of ideas a
brainstorming creates a storm of ideas a
brainstorming creates a storm of ideas a chaos how can you tell you getting
chaos how can you tell you getting
chaos how can you tell you getting closer to a solution if all you see is
closer to a solution if all you see is
closer to a solution if all you see is chaos what if you are what if I told you
chaos what if you are what if I told you
chaos what if you are what if I told you you need clarity rather than chaos
and my favorite be creative what does it
and my favorite be creative what does it even mean be creative so let me drop the
even mean be creative so let me drop the
even mean be creative so let me drop the bomb right now you do not need to be
bomb right now you do not need to be
bomb right now you do not need to be creative to come up with great ideas you
creative to come up with great ideas you
creative to come up with great ideas you do not need to be creative you can craft
do not need to be creative you can craft
do not need to be creative you can craft great ideas and that’s it I’m done now
great ideas and that’s it I’m done now
great ideas and that’s it I’m done now I was told I might need to spend a few
I was told I might need to spend a few
I was told I might need to spend a few more minutes explaining what I mean by
more minutes explaining what I mean by
more minutes explaining what I mean by that so here it is every day my job is
that so here it is every day my job is
that so here it is every day my job is to work with large medium small
to work with large medium small
to work with large medium small organizations and help them come up with
organizations and help them come up with
organizations and help them come up with new business ideas I do it every day I
new business ideas I do it every day I
new business ideas I do it every day I do not think outside the box
do not think outside the box
do not think outside the box I do not brainstorm I am NOT creative I
I do not brainstorm I am NOT creative I
I do not brainstorm I am NOT creative I use lenses I use lenses to make my box
use lenses I use lenses to make my box
use lenses I use lenses to make my box bigger I use lenses to add clarity to my
bigger I use lenses to add clarity to my
bigger I use lenses to add clarity to my thinking I use lenses to remove magic
thinking I use lenses to remove magic
thinking I use lenses to remove magic from creativity and today I’m going to
from creativity and today I’m going to
from creativity and today I’m going to share three of my favorite lenses with
share three of my favorite lenses with
share three of my favorite lenses with you when you see how they work you’ll be
you when you see how they work you’ll be
you when you see how they work you’ll be able to apply them yourselves as well
able to apply them yourselves as well
able to apply them yourselves as well but more importantly you’ll be able to
but more importantly you’ll be able to
but more importantly you’ll be able to create new lenses and add them to your
create new lenses and add them to your
create new lenses and add them to your box of lenses and with that box of
box of lenses and with that box of
box of lenses and with that box of lenses you will become what I call an
lenses you will become what I call an
lenses you will become what I call an idea vending machine take a coin put it
idea vending machine take a coin put it
idea vending machine take a coin put it in to the number idea oh really
in to the number idea oh really
in to the number idea oh really let’s have a look lens number one derive
let’s have a look lens number one derive
let’s have a look lens number one derive this is a lens when you want to learn
this is a lens when you want to learn
this is a lens when you want to learn from others think about your business
from others think about your business
from others think about your business and then think about a successful
and then think about a successful
and then think about a successful business from another industry and then
business from another industry and then
business from another industry and then ask yourself a question how would that
ask yourself a question how would that
ask yourself a question how would that successful business from another
successful business from another
successful business from another industry run my business let’s imagine
industry run my business let’s imagine
industry run my business let’s imagine I’m a pizza restaurant how would a
I’m a pizza restaurant how would a
I’m a pizza restaurant how would a successful hotel chain run a pizza
successful hotel chain run a pizza
successful hotel chain run a pizza restaurant I know every time I show up
restaurant I know every time I show up
restaurant I know every time I show up at the
at the
at the and I could expect a free upgrade
and I could expect a free upgrade
and I could expect a free upgrade welcome you get a bigger pizza or a free
welcome you get a bigger pizza or a free
welcome you get a bigger pizza or a free drink or a salad that is free of charge
drink or a salad that is free of charge
drink or a salad that is free of charge how would a large web search company the
how would a large web search company the
how would a large web search company the name of which I’m not allowed to mention
name of which I’m not allowed to mention
name of which I’m not allowed to mention here run a pizza restaurant well perhaps
here run a pizza restaurant well perhaps
here run a pizza restaurant well perhaps they would make the basic service free
they would make the basic service free
they would make the basic service free of charge the base of the pizza would be
of charge the base of the pizza would be
of charge the base of the pizza would be free in return would have to give them
free in return would have to give them
free in return would have to give them all of our personal data and watch
all of our personal data and watch
all of our personal data and watch advertisements and would pay for the
advertisements and would pay for the
advertisements and would pay for the extras everything that goes on the base
extras everything that goes on the base
extras everything that goes on the base of the pizza I’m told some pizza
of the pizza I’m told some pizza
of the pizza I’m told some pizza restaurants already do it good on them
restaurants already do it good on them
restaurants already do it good on them the third example how would an airline
the third example how would an airline
the third example how would an airline run a pizza restaurant I know they would
run a pizza restaurant I know they would
run a pizza restaurant I know they would charge $20 for extra leg space but
charge $20 for extra leg space but
charge $20 for extra leg space but probably they would also think about
probably they would also think about
probably they would also think about creating a lounge for frequent pizza
creating a lounge for frequent pizza
creating a lounge for frequent pizza lovers let’s derive I worked with a
lovers let’s derive I worked with a
lovers let’s derive I worked with a large water utility company we applied
large water utility company we applied
large water utility company we applied this lens we did ask ourselves how would
this lens we did ask ourselves how would
this lens we did ask ourselves how would that large web search organization run a
that large web search organization run a
that large web search organization run a water utility that normally delivers
water utility that normally delivers
water utility that normally delivers water and takes away sewage and you know
water and takes away sewage and you know
water and takes away sewage and you know the process now the outcome of the
the process now the outcome of the
the process now the outcome of the process was we created a smart
process was we created a smart
process was we created a smart diagnostic toilet it’s a bit like your
diagnostic toilet it’s a bit like your
diagnostic toilet it’s a bit like your reason but your sports wristband you
reason but your sports wristband you
reason but your sports wristband you order a small sensor and you put it
order a small sensor and you put it
order a small sensor and you put it yourself inside the toilet or put it
yourself inside the toilet or put it
yourself inside the toilet or put it yourself inside the toilet
yourself inside the toilet
yourself inside the toilet from that moment on the sensor starts to
from that moment on the sensor starts to
from that moment on the sensor starts to analyze everything that’s dropped into
analyze everything that’s dropped into
analyze everything that’s dropped into or pour it into your toilet and then you
or pour it into your toilet and then you
or pour it into your toilet and then you can get your insight you insight you can
can get your insight you insight you can
can get your insight you insight you can share those insights with others just
share those insights with others just
share those insights with others just think about business possibilities of
think about business possibilities of
think about business possibilities of the data that you might have access to
the data that you might have access to
the data that you might have access to think about those who might not have a
think about those who might not have a
think about those who might not have a diagnostic service a GP within 100 or
diagnostic service a GP within 100 or
diagnostic service a GP within 100 or 200 kilometers from them that might
200 kilometers from them that might
200 kilometers from them that might actually be changing their lives so this
actually be changing their lives so this
actually be changing their lives so this is derive think about another business
is derive think about another business
is derive think about another business and try to learn from them how they
and try to learn from them how they
and try to learn from them how they would run your business but what if you
would run your business but what if you
would run your business but what if you didn’t want to learn from others
didn’t want to learn from others
didn’t want to learn from others here’s lens number two it’s called flip
here’s lens number two it’s called flip
here’s lens number two it’s called flip it’s all about taking your business
it’s all about taking your business
it’s all about taking your business model and flipping it upside down and
model and flipping it upside down and
model and flipping it upside down and then trying to understand how you would
then trying to understand how you would
then trying to understand how you would remain profitable or even become more
remain profitable or even become more
remain profitable or even become more profitable so let’s imagine I am an
profitable so let’s imagine I am an
profitable so let’s imagine I am an airport car park and I have customers
airport car park and I have customers
airport car park and I have customers who come to me with their cars and they
who come to me with their cars and they
who come to me with their cars and they leave their cars at the car park for a
leave their cars at the car park for a
leave their cars at the car park for a week or two weeks currently they have to
week or two weeks currently they have to
week or two weeks currently they have to pay me for parking but what if I flip
pay me for parking but what if I flip
pay me for parking but what if I flip that model and wanted to pay them for
that model and wanted to pay them for
that model and wanted to pay them for the fact that they’re parking their cars
the fact that they’re parking their cars
the fact that they’re parking their cars well it is possible those people who
well it is possible those people who
well it is possible those people who leave for a week or two
leave for a week or two
leave for a week or two they probably renting out their
they probably renting out their
they probably renting out their apartments online you know this is a
apartments online you know this is a
apartments online you know this is a fairly successful business we could do
fairly successful business we could do
fairly successful business we could do exactly the same here perhaps they would
exactly the same here perhaps they would
exactly the same here perhaps they would be interested in renting out their cars
be interested in renting out their cars
be interested in renting out their cars this way I could pay people for parking
this way I could pay people for parking
this way I could pay people for parking rather than the other way around so this
rather than the other way around so this
rather than the other way around so this is flip I work with a large community
is flip I work with a large community
is flip I work with a large community organisation in Queensland
organisation in Queensland
organisation in Queensland they help refugees and migrants settle
they help refugees and migrants settle
they help refugees and migrants settle in communities here across the state
in communities here across the state
in communities here across the state currently they rely on federal on
currently they rely on federal on
currently they rely on federal on government funding we flip the model and
government funding we flip the model and
government funding we flip the model and assumed that the communities would
assumed that the communities would
assumed that the communities would benefit from every refugee every migrant
benefit from every refugee every migrant
benefit from every refugee every migrant and there would be no funding from
and there would be no funding from
and there would be no funding from government budget needed we have that
government budget needed we have that
government budget needed we have that model right now we are testing it and we
model right now we are testing it and we
model right now we are testing it and we believe that with this approach
believe that with this approach
believe that with this approach communities will actually be asking for
communities will actually be asking for
communities will actually be asking for more refugees more migrants because this
more refugees more migrants because this
more refugees more migrants because this way the communities the society in a
way the communities the society in a
way the communities the society in a true Australian spirit of mate ship are
true Australian spirit of mate ship are
true Australian spirit of mate ship are becoming stronger with every new person
becoming stronger with every new person
becoming stronger with every new person joining so this is flip take a business
joining so this is flip take a business
joining so this is flip take a business model flip it upside down to make it
model flip it upside down to make it
model flip it upside down to make it stand out and possibly create an even
stand out and possibly create an even
stand out and possibly create an even better situation for your organization
better situation for your organization
better situation for your organization but what if you didn’t want to learn
but what if you didn’t want to learn
but what if you didn’t want to learn from others what if you didn’t want to
from others what if you didn’t want to
from others what if you didn’t want to be disruptive flip your business models
be disruptive flip your business models
be disruptive flip your business models upside down
upside down
upside down there’s lens number three that I call
there’s lens number three that I call
there’s lens number three that I call predict predict is all about
predict predict is all about
predict predict is all about understanding that we live in a world
understanding that we live in a world
understanding that we live in a world where we can learn much more about our
where we can learn much more about our
where we can learn much more about our customers from all sorts of places what
customers from all sorts of places what
customers from all sorts of places what if I could learn more about my customers
if I could learn more about my customers
if I could learn more about my customers what I could what if I could learn about
what I could what if I could learn about
what I could what if I could learn about their life events what if I could
their life events what if I could
their life events what if I could predict them
predict them
predict them and then offer services to my customers
and then offer services to my customers
and then offer services to my customers even before my customers know that they
even before my customers know that they
even before my customers know that they need those services now it’s important
need those services now it’s important
need those services now it’s important to do it in such a way that it’s not
to do it in such a way that it’s not
to do it in such a way that it’s not creepy but once you find a way
creepy but once you find a way
creepy but once you find a way here’s your lens so imagine if I was a
here’s your lens so imagine if I was a
here’s your lens so imagine if I was a doctor could I ask my patients to add me
doctor could I ask my patients to add me
doctor could I ask my patients to add me as a friend on their sports app and I
as a friend on their sports app and I
as a friend on their sports app and I would just watch their heart rate and
would just watch their heart rate and
would just watch their heart rate and every time I see something unusual and
every time I see something unusual and
every time I see something unusual and it’s maybe that the wife or a husband
it’s maybe that the wife or a husband
it’s maybe that the wife or a husband are using the heartrate monitor but
are using the heartrate monitor but
are using the heartrate monitor but every time I spot something unusual I
every time I spot something unusual I
every time I spot something unusual I would give them a call and say hey I’m
would give them a call and say hey I’m
would give them a call and say hey I’m seeing something weird here would you
seeing something weird here would you
seeing something weird here would you like to pay me a visit
like to pay me a visit
like to pay me a visit what if I had a restaurant and every
what if I had a restaurant and every
what if I had a restaurant and every time I have a business client I would
time I have a business client I would
time I have a business client I would ask them hey would you like to share
ask them hey would you like to share
ask them hey would you like to share your business calendar with me so that
your business calendar with me so that
your business calendar with me so that whenever they organize a lunch meeting I
whenever they organize a lunch meeting I
whenever they organize a lunch meeting I could book a table for them even before
could book a table for them even before
could book a table for them even before they ask me to do that I have a coffee
they ask me to do that I have a coffee
they ask me to do that I have a coffee machine at home that is connected to the
machine at home that is connected to the
machine at home that is connected to the Internet it is sending updates about the
Internet it is sending updates about the
Internet it is sending updates about the coffee beans about filters can someone
coffee beans about filters can someone
coffee beans about filters can someone please subscribe to the updates from my
please subscribe to the updates from my
please subscribe to the updates from my coffee machine and start delivering
coffee machine and start delivering
coffee machine and start delivering beans and filters before I run out of
beans and filters before I run out of
beans and filters before I run out of them so that we can maintain steady
them so that we can maintain steady
them so that we can maintain steady inflow of caffeine in my blog so this is
inflow of caffeine in my blog so this is
inflow of caffeine in my blog so this is predict try to understand what can you
predict try to understand what can you
predict try to understand what can you learn about your customers and then
learn about your customers and then
learn about your customers and then offer them services even before they ask
offer them services even before they ask
offer them services even before they ask for them I’ve given you three lenses but
for them I’ve given you three lenses but
for them I’ve given you three lenses but there could be many many more all you
there could be many many more all you
there could be many many more all you need to do is look around you think
need to do is look around you think
need to do is look around you think about successful businesses and ask
about successful businesses and ask
about successful businesses and ask yourselves is there a lens there is
yourselves is there a lens there is
yourselves is there a lens there is there a lens that I could extract and
there a lens that I could extract and
there a lens that I could extract and then use myself those lenses make your
then use myself those lenses make your
then use myself those lenses make your box bigger they add clarity to your
box bigger they add clarity to your
box bigger they add clarity to your thinking they also help you remove magic
thinking they also help you remove magic
thinking they also help you remove magic from the creativity
from the creativity
from the creativity every time you look you use lens
every time you look you use lens
every time you look you use lens this people will say you are creative
this people will say you are creative
this people will say you are creative but on the inside you will do what
but on the inside you will do what
but on the inside you will do what greatest minds do you will craft your
greatest minds do you will craft your
greatest minds do you will craft your ideas so what’s your next idea
”
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