this slide ice I chose is important to start my presentation is this is 1990 me
start my presentation is this is 1990 me
start my presentation is this is 1990 me selling coal rings on the footpath of a
selling coal rings on the footpath of a
selling coal rings on the footpath of a small town called de oka which is in
small town called de oka which is in
small town called de oka which is in charge and now I I used to sold sell
charge and now I I used to sold sell
charge and now I I used to sold sell those coal rings to make money to
those coal rings to make money to
those coal rings to make money to educate myself and and I had only one
educate myself and and I had only one
educate myself and and I had only one thing in my mind and that was the dreams
thing in my mind and that was the dreams
thing in my mind and that was the dreams I wanted to become something big so if
I wanted to become something big so if
I wanted to become something big so if if we talk about two things which in
if we talk about two things which in
if we talk about two things which in 1990 still I had in my mind which I let
1990 still I had in my mind which I let
1990 still I had in my mind which I let lateral eyes where humble beginnings and
lateral eyes where humble beginnings and
lateral eyes where humble beginnings and I created my base so the idea was to
I created my base so the idea was to
I created my base so the idea was to create my base and humble beginning the
create my base and humble beginning the
create my base and humble beginning the first one was an act of God which was
first one was an act of God which was
first one was an act of God which was bestowed upon me which I now realize was
bestowed upon me which I now realize was
bestowed upon me which I now realize was the best thing ever happened to me
the best thing ever happened to me
the best thing ever happened to me I had a very poor background I had an
I had a very poor background I had an
I had a very poor background I had an humble big name actually I was so lucky
humble big name actually I was so lucky
humble big name actually I was so lucky I had that because that made me realize
I had that because that made me realize
I had that because that made me realize what is big that make me that mean we
what is big that make me that mean we
what is big that make me that mean we realize what it feels when you don’t
realize what it feels when you don’t
realize what it feels when you don’t have when there’s scarcity and that made
have when there’s scarcity and that made
have when there’s scarcity and that made me realize was the value what a human
me realize was the value what a human
me realize was the value what a human being can impact on and create in his
being can impact on and create in his
being can impact on and create in his lifetime that was of course the back of
lifetime that was of course the back of
lifetime that was of course the back of God but the second one which came into
God but the second one which came into
God but the second one which came into my mind was this yes you should be a
my mind was this yes you should be a
my mind was this yes you should be a dreamer but it’s very important to
dreamer but it’s very important to
dreamer but it’s very important to realize the practicality of the things
realize the practicality of the things
realize the practicality of the things is that create your base money is
is that create your base money is
is that create your base money is important no matter how big a dreamer
important no matter how big a dreamer
important no matter how big a dreamer you are money is important creative
you are money is important creative
you are money is important creative things and then jump on to live your
things and then jump on to live your
things and then jump on to live your dreams and do more than that and you’ll
dreams and do more than that and you’ll
dreams and do more than that and you’ll be able to do it more than that so this
be able to do it more than that so this
be able to do it more than that so this was my starting slide and then I can go
was my starting slide and then I can go
was my starting slide and then I can go into the second which is an extension
into the second which is an extension
into the second which is an extension there is a small painting of mine it has
there is a small painting of mine it has
there is a small painting of mine it has nothing to do with the slab I thought I
nothing to do with the slab I thought I
nothing to do with the slab I thought I should show my painting also
should show my painting also
should show my painting also dream with your eyes wide open this is
dream with your eyes wide open this is
dream with your eyes wide open this is very important that dream with the eyes
very important that dream with the eyes
very important that dream with the eyes wide open because those are the dreams
wide open because those are the dreams
wide open because those are the dreams which will get you to where you want to
which will get you to where you want to
which will get you to where you want to go and I am Telling You sky’s the limit
go and I am Telling You sky’s the limit
go and I am Telling You sky’s the limit in fact there was a point where I had to
in fact there was a point where I had to
in fact there was a point where I had to stop dreaming dreams are the maximum
stop dreaming dreams are the maximum
stop dreaming dreams are the maximum what you can go and if you if you dream
what you can go and if you if you dream
what you can go and if you if you dream with your open eyes that’s where you can
with your open eyes that’s where you can
with your open eyes that’s where you can go if you support it with three things
go if you support it with three things
go if you support it with three things your picture what you dream second is
your picture what you dream second is
your picture what you dream second is you desire you plan to achieve those
you desire you plan to achieve those
you desire you plan to achieve those dreams and then you pursue you decide
dreams and then you pursue you decide
dreams and then you pursue you decide that I’m going to achieve it and when
that I’m going to achieve it and when
that I’m going to achieve it and when you do that this is what you get I had a
you do that this is what you get I had a
you do that this is what you get I had a dream to become a CEO of a multinational
dream to become a CEO of a multinational
dream to become a CEO of a multinational company by the age of 30 and I did it by
company by the age of 30 and I did it by
company by the age of 30 and I did it by 32 and I had a dream of creating well
32 and I had a dream of creating well
32 and I had a dream of creating well the largest petrochemical plants on this
the largest petrochemical plants on this
the largest petrochemical plants on this earth I did it and because I pursued it
earth I did it and because I pursued it
earth I did it and because I pursued it I planned it and I did it it’s very
I planned it and I did it it’s very
I planned it and I did it it’s very simple everybody can do it that’s one
simple everybody can do it that’s one
simple everybody can do it that’s one aspect of it and if I look into the
aspect of it and if I look into the
aspect of it and if I look into the other aspect of my life I dreamt of
other aspect of my life I dreamt of
other aspect of my life I dreamt of being a filmmaker since my childhood
being a filmmaker since my childhood
being a filmmaker since my childhood because when I was in my village
because when I was in my village
because when I was in my village I was the only thing which we had to
I was the only thing which we had to
I was the only thing which we had to look outside the world the cinema and
look outside the world the cinema and
look outside the world the cinema and whenever we used to see cinema watch
whenever we used to see cinema watch
whenever we used to see cinema watch cinemas we used to think that’s the
cinemas we used to think that’s the
cinemas we used to think that’s the world I need to be that superpower I
world I need to be that superpower I
world I need to be that superpower I need to have and that’s where I had seen
need to have and that’s where I had seen
need to have and that’s where I had seen my face in the mirror so I thought I
my face in the mirror so I thought I
my face in the mirror so I thought I can’t be a hero but I always thought
can’t be a hero but I always thought
can’t be a hero but I always thought that I can be a producer or a director
that I can be a producer or a director
that I can be a producer or a director but I also realized that I don’t have
but I also realized that I don’t have
but I also realized that I don’t have the money to do it so what I did was I
the money to do it so what I did was I
the money to do it so what I did was I planned for it created a financial base
planned for it created a financial base
planned for it created a financial base professionally qualified myself got and
professionally qualified myself got and
professionally qualified myself got and got a financial base and then jumped
got a financial base and then jumped
got a financial base and then jumped into it and that’s what happened my
into it and that’s what happened my
into it and that’s what happened my first film aqua day he came in on March
first film aqua day he came in on March
first film aqua day he came in on March 2014 which got several critical
2014 which got several critical
2014 which got several critical acclamation and I was so happy
acclamation and I was so happy
acclamation and I was so happy but one thing bothered me was that I had
but one thing bothered me was that I had
but one thing bothered me was that I had it I had a financial loss out of it and
it I had a financial loss out of it and
it I had a financial loss out of it and that’s where I thought it can’t be like
that’s where I thought it can’t be like
that’s where I thought it can’t be like this I can’t just do one film have a
this I can’t just do one film have a
this I can’t just do one film have a financial loss
financial loss
financial loss get a lot of curricula clinician and go
get a lot of curricula clinician and go
get a lot of curricula clinician and go back and do my normal duty so I dreamt
back and do my normal duty so I dreamt
back and do my normal duty so I dreamt again
set up a base created content
set up a base created content development team and did this for five
development team and did this for five
development team and did this for five more movies the next was Masson that was
more movies the next was Masson that was
more movies the next was Masson that was Nanak that was a Marika there was
Nanak that was a Marika there was
Nanak that was a Marika there was waiting Masson went in to win one of the
waiting Masson went in to win one of the
waiting Masson went in to win one of the coveted international acclamations and
coveted international acclamations and
coveted international acclamations and prizes same was Nanak and um Rica won
prizes same was Nanak and um Rica won
prizes same was Nanak and um Rica won the first films of India who won in
the first films of India who won in
the first films of India who won in Sundance Film Festival and waiting was
Sundance Film Festival and waiting was
Sundance Film Festival and waiting was also recognized and acclaiming acclaimed
also recognized and acclaiming acclaimed
also recognized and acclaiming acclaimed so this happened because I extended the
so this happened because I extended the
so this happened because I extended the dream forward saying that okay making a
dream forward saying that okay making a
dream forward saying that okay making a film was one dream but making content
film was one dream but making content
film was one dream but making content driven firms was a nothing and I need to
driven firms was a nothing and I need to
driven firms was a nothing and I need to cross that barrier too and I planned
cross that barrier too and I planned
cross that barrier too and I planned accordingly set up the base developed
accordingly set up the base developed
accordingly set up the base developed the content development team signed off
the content development team signed off
the content development team signed off with Sundance screenwriters lab
with Sundance screenwriters lab
with Sundance screenwriters lab developed those writers and the scripts
developed those writers and the scripts
developed those writers and the scripts and got into and converted them into the
and got into and converted them into the
and got into and converted them into the film’s while I was doing my job in
film’s while I was doing my job in
film’s while I was doing my job in Africa this was going on so the point
Africa this was going on so the point
Africa this was going on so the point again I want to draw is you can do
again I want to draw is you can do
again I want to draw is you can do multiple things at a time don’t limit
multiple things at a time don’t limit
multiple things at a time don’t limit yourself dream big work hard create your
yourself dream big work hard create your
yourself dream big work hard create your base and grow multifold because you have
base and grow multifold because you have
base and grow multifold because you have got one life try to live many lives out
got one life try to live many lives out
got one life try to live many lives out of this world life so learning so far
of this world life so learning so far
of this world life so learning so far content is important now I’m just
content is important now I’m just
content is important now I’m just turning my presentation towards the
turning my presentation towards the
turning my presentation towards the filmmaking type because my my subject
filmmaking type because my my subject
filmmaking type because my my subject which I chose here was what have I
which I chose here was what have I
which I chose here was what have I learned out of making these Hindi films
learned out of making these Hindi films
learned out of making these Hindi films Hindi I call it because Hindi and
Hindi I call it because Hindi and
Hindi I call it because Hindi and independent films and what has been my
independent films and what has been my
independent films and what has been my learning so far because most of you
learning so far because most of you
learning so far because most of you would be interested to understand the
would be interested to understand the
would be interested to understand the economics behind this filmmaking and why
economics behind this filmmaking and why
economics behind this filmmaking and why a person would like to continue make
a person would like to continue make
a person would like to continue make these films irrespective of what’s
these films irrespective of what’s
these films irrespective of what’s happening financially so so one of the
happening financially so so one of the
happening financially so so one of the important thing which I learned about
important thing which I learned about
important thing which I learned about this in last three years is content as
this in last three years is content as
this in last three years is content as the king it’s very important that you
the king it’s very important that you
the king it’s very important that you develop content in your film that will
develop content in your film that will
develop content in your film that will make your film beautiful no matter how
make your film beautiful no matter how
make your film beautiful no matter how small it is so content is very important
small it is so content is very important
small it is so content is very important we need to focus on content second is
we need to focus on content second is
we need to focus on content second is the cost the cost has to be with respect
the cost the cost has to be with respect
the cost the cost has to be with respect to the story and not that the star
to the story and not that the star
to the story and not that the star should
should
should decide the story the story should decide
decide the story the story should decide
decide the story the story should decide who are the actors and that’s why I
who are the actors and that’s why I
who are the actors and that’s why I always call cast and actors and no stars
always call cast and actors and no stars
always call cast and actors and no stars because content as the real star in the
because content as the real star in the
because content as the real star in the independent movie the third thing is a
independent movie the third thing is a
independent movie the third thing is a production value whatever you do because
production value whatever you do because
production value whatever you do because as an independent film producer you
as an independent film producer you
as an independent film producer you don’t have much of the funds to carry on
don’t have much of the funds to carry on
don’t have much of the funds to carry on so you need to create those stories and
so you need to create those stories and
so you need to create those stories and those films which can have enhanced
those films which can have enhanced
those films which can have enhanced production value so that you get better
production value so that you get better
production value so that you get better rate of returns and of course music and
rate of returns and of course music and
rate of returns and of course music and Original Score is important because in
Original Score is important because in
Original Score is important because in India the Indian audience love music and
India the Indian audience love music and
India the Indian audience love music and that’s how they attracted towards a film
that’s how they attracted towards a film
that’s how they attracted towards a film that gives your film an identity which
that gives your film an identity which
that gives your film an identity which makes you get more viewers
makes you get more viewers
makes you get more viewers then the aspect of budget budget is key
then the aspect of budget budget is key
then the aspect of budget budget is key because films don’t fail it’s is the
because films don’t fail it’s is the
because films don’t fail it’s is the budget that fails
budget that fails
budget that fails if film can be good enough if it is made
if film can be good enough if it is made
if film can be good enough if it is made of 5 lakhs and that same thing can be
of 5 lakhs and that same thing can be
of 5 lakhs and that same thing can be bad enough it’s made out of 2 crores so
bad enough it’s made out of 2 crores so
bad enough it’s made out of 2 crores so you have two very important wait make
you have two very important wait make
you have two very important wait make careful and budgeting of the film’s then
careful and budgeting of the film’s then
careful and budgeting of the film’s then the first impression is the point which
the first impression is the point which
the first impression is the point which I say is the poster how you package the
I say is the poster how you package the
I say is the poster how you package the film and the trailer
film and the trailer
film and the trailer that’s where intrigues the viewers and
that’s where intrigues the viewers and
that’s where intrigues the viewers and how they will look at your film and come
how they will look at your film and come
how they will look at your film and come back and watch in the theaters digital
back and watch in the theaters digital
back and watch in the theaters digital and social media are again a powerful
and social media are again a powerful
and social media are again a powerful thing which has happened in our era and
thing which has happened in our era and
thing which has happened in our era and that plays a very important role in
that plays a very important role in
that plays a very important role in promoting your film in disseminating the
promoting your film in disseminating the
promoting your film in disseminating the information what your films can do and
information what your films can do and
information what your films can do and it can travel across the rivers and
it can travel across the rivers and
it can travel across the rivers and prospective viewers and make them come
prospective viewers and make them come
prospective viewers and make them come to theatres to watch because as a
to theatres to watch because as a
to theatres to watch because as a filmmaker the most important thing what
filmmaker the most important thing what
filmmaker the most important thing what you want is more and more viewers who
you want is more and more viewers who
you want is more and more viewers who come to the theater and watch the film
come to the theater and watch the film
come to the theater and watch the film and of course firm travels on its own so
and of course firm travels on its own so
and of course firm travels on its own so what’s more the best thing what we have
what’s more the best thing what we have
what’s more the best thing what we have done in in in last 3-4 years is we made
done in in in last 3-4 years is we made
done in in in last 3-4 years is we made like six films and all the six films
like six films and all the six films
like six films and all the six films have travelled across the world and one
have travelled across the world and one
have travelled across the world and one of the topmost film festivals and have
of the topmost film festivals and have
of the topmost film festivals and have loved by so many countries and
loved by so many countries and
loved by so many countries and individuals and citizens that we get
individuals and citizens that we get
individuals and citizens that we get this motivation to do more and piracy
this motivation to do more and piracy
this motivation to do more and piracy piracy is here to stay so prepare
piracy is here to stay so prepare
piracy is here to stay so prepare yourself and we need to prepare
yourself and we need to prepare
yourself and we need to prepare ourselves to stay long with the private
ourselves to stay long with the private
ourselves to stay long with the private Spira see and that’s where you need to
Spira see and that’s where you need to
Spira see and that’s where you need to be very fast enough
be very fast enough
be very fast enough those executions so for me filmmaking is
those executions so for me filmmaking is
those executions so for me filmmaking is a combination of art science and
a combination of art science and
a combination of art science and economics it’s an art of course because
economics it’s an art of course because
economics it’s an art of course because you it’s an art to narrate a story by
you it’s an art to narrate a story by
you it’s an art to narrate a story by the use of technology because how you
the use of technology because how you
the use of technology because how you film it and then there is an inherent
film it and then there is an inherent
film it and then there is an inherent economics which is very important if you
economics which is very important if you
economics which is very important if you know that economics you fail and then
know that economics you fail and then
know that economics you fail and then that’s that’s where you don’t go into
that’s that’s where you don’t go into
that’s that’s where you don’t go into the next level so for me economics is a
the next level so for me economics is a
the next level so for me economics is a deeply important as art and science in
deeply important as art and science in
deeply important as art and science in making the film and that’s what I’ve
making the film and that’s what I’ve
making the film and that’s what I’ve learned
learned
learned out of the filmmaking so now I carry
out of the filmmaking so now I carry
out of the filmmaking so now I carry through some of the data and some of the
through some of the data and some of the
through some of the data and some of the interesting information which would have
interesting information which would have
interesting information which would have never heard about a firm economics of
never heard about a firm economics of
never heard about a firm economics of Hindi film making in India a typical
Hindi film making in India a typical
Hindi film making in India a typical indie film I have I have written a
indie film I have I have written a
indie film I have I have written a million rupees but I can talk in crores
million rupees but I can talk in crores
million rupees but I can talk in crores the the cost of production of shooting
the the cost of production of shooting
the the cost of production of shooting the film up till the production would be
the film up till the production would be
the film up till the production would be around two crores and then you invest in
around two crores and then you invest in
around two crores and then you invest in music and miscellaneous others like
music and miscellaneous others like
music and miscellaneous others like posters trailers etc would be around 50
posters trailers etc would be around 50
posters trailers etc would be around 50 lakhs
lakhs
lakhs music posters trailers etcetera and and
music posters trailers etcetera and and
music posters trailers etcetera and and the post-production part and print and
the post-production part and print and
the post-production part and print and promotion that is called P&A in the film
promotion that is called P&A in the film
promotion that is called P&A in the film industry term will be around 2.5 crores
industry term will be around 2.5 crores
industry term will be around 2.5 crores that takes the total cost around 50
that takes the total cost around 50
that takes the total cost around 50 crores I am talking of the film’s what
crores I am talking of the film’s what
crores I am talking of the film’s what we have been making and the economics
we have been making and the economics
we have been making and the economics not the first one but then later on the
not the first one but then later on the
not the first one but then later on the total thing is around 50 around 5 crores
total thing is around 50 around 5 crores
total thing is around 50 around 5 crores then go and shoot in those states which
then go and shoot in those states which
then go and shoot in those states which gives you a subsidy maybe you thought
gives you a subsidy maybe you thought
gives you a subsidy maybe you thought that they show any other state where you
that they show any other state where you
that they show any other state where you have to do the research and we did those
have to do the research and we did those
have to do the research and we did those research and we found and we planted our
research and we found and we planted our
research and we found and we planted our stories in those states and we got
stories in those states and we got
stories in those states and we got subsidized in a cost of production from
subsidized in a cost of production from
subsidized in a cost of production from the government help and that reduces a
the government help and that reduces a
the government help and that reduces a cost to around 4 crores or 40 million
cost to around 4 crores or 40 million
cost to around 4 crores or 40 million rupees now if you look at the balancing
rupees now if you look at the balancing
rupees now if you look at the balancing part the theatrical collection
part the theatrical collection
part the theatrical collection theatrical collection you can expect on
theatrical collection you can expect on
theatrical collection you can expect on 1.5 to 2 crores I will come to that
1.5 to 2 crores I will come to that
1.5 to 2 crores I will come to that logic digital and satellite and on 22 2
logic digital and satellite and on 22 2
logic digital and satellite and on 22 2 to 3 crores now digital and satellite
to 3 crores now digital and satellite
to 3 crores now digital and satellite has a correlation of the theatrical
has a correlation of the theatrical
has a correlation of the theatrical collection if you do more in theatre you
collection if you do more in theatre you
collection if you do more in theatre you get better on digital and satellite
get better on digital and satellite
get better on digital and satellite rights so it’s like when the both sides
rights so it’s like when the both sides
rights so it’s like when the both sides so you have a focus on both sides you
so you have a focus on both sides you
so you have a focus on both sides you have to have a better theoretical now
have to have a better theoretical now
have to have a better theoretical now how do we have better theoretical if you
how do we have better theoretical if you
how do we have better theoretical if you have a good content good poster go
have a good content good poster go
have a good content good poster go trailer and a good story which is loved
trailer and a good story which is loved
trailer and a good story which is loved by all more and more people would come
by all more and more people would come
by all more and more people would come and see it when there is another
and see it when there is another
and see it when there is another interesting aspect which I’m going to
interesting aspect which I’m going to
interesting aspect which I’m going to talk in the next slide
talk in the next slide
talk in the next slide while miscellaneous exploitation like
while miscellaneous exploitation like
while miscellaneous exploitation like rate like in the airways DVD sales etc
rate like in the airways DVD sales etc
rate like in the airways DVD sales etc etc would give you around 20 to 40 lakhs
etc would give you around 20 to 40 lakhs
etc would give you around 20 to 40 lakhs and international sales because these
and international sales because these
and international sales because these movies go to International Film Festival
movies go to International Film Festival
movies go to International Film Festival there are various territories we just
there are various territories we just
there are various territories we just sold and we get some money out of it and
sold and we get some money out of it and
sold and we get some money out of it and that’s where we get around 30 to 60
that’s where we get around 30 to 60
that’s where we get around 30 to 60 lakhs and that gives us a range of 40 to
lakhs and that gives us a range of 40 to
lakhs and that gives us a range of 40 to 60 in Hindi that’s Hindi and independent
60 in Hindi that’s Hindi and independent
60 in Hindi that’s Hindi and independent filmmaking if you can cover up in a 70
filmmaking if you can cover up in a 70
filmmaking if you can cover up in a 70 to 80% on 90% of it cost your home
to 80% on 90% of it cost your home
to 80% on 90% of it cost your home because then the acclamations
because then the acclamations
because then the acclamations and the critical I appreciation is what
and the critical I appreciation is what
and the critical I appreciation is what you get also needs some costs in the
you get also needs some costs in the
you get also needs some costs in the investment so that’s how we try to cover
investment so that’s how we try to cover
investment so that’s how we try to cover and make the firm interesting now
and make the firm interesting now
and make the firm interesting now there’s a simple assumption which I want
there’s a simple assumption which I want
there’s a simple assumption which I want to make and open your eyes on how do we
to make and open your eyes on how do we
to make and open your eyes on how do we look at it when we make films assume the
look at it when we make films assume the
look at it when we make films assume the costs of net ticket out of taxes 150
costs of net ticket out of taxes 150
costs of net ticket out of taxes 150 rupees number of seats in the theaters
rupees number of seats in the theaters
rupees number of seats in the theaters around 150 occupancy assumed at around
around 150 occupancy assumed at around
around 150 occupancy assumed at around 50% number of screens release happens
50% number of screens release happens
50% number of screens release happens around 250 because these are small films
around 250 because these are small films
around 250 because these are small films is another big films where two thousand
is another big films where two thousand
is another big films where two thousand four thousand screens are taken it’s 250
four thousand screens are taken it’s 250
four thousand screens are taken it’s 250 because every screen requires an expense
because every screen requires an expense
because every screen requires an expense and number of shows less assumed three
and number of shows less assumed three
and number of shows less assumed three three number of shows per screen which
three number of shows per screen which
three number of shows per screen which is two are primary and one may be in the
is two are primary and one may be in the
is two are primary and one may be in the afternoon show that gives you an
afternoon show that gives you an
afternoon show that gives you an occupancy of around fifty percent if you
occupancy of around fifty percent if you
occupancy of around fifty percent if you take into that account and if you want
take into that account and if you want
take into that account and if you want to touch a turnover of forty crores at
to touch a turnover of forty crores at
to touch a turnover of forty crores at four crores that’s forty million you
four crores that’s forty million you
four crores that’s forty million you need at least at these assumptions
need at least at these assumptions
need at least at these assumptions around seven days of running to give you
around seven days of running to give you
around seven days of running to give you four crores of turnover which will give
four crores of turnover which will give
four crores of turnover which will give you hardly one point eight to one point
you hardly one point eight to one point
you hardly one point eight to one point nine throws to the producer because they
nine throws to the producer because they
nine throws to the producer because they hardly get 47 to 48 percent of the
hardly get 47 to 48 percent of the
hardly get 47 to 48 percent of the collection so if you go back to the
collection so if you go back to the
collection so if you go back to the first where I presented the balance
first where I presented the balance
first where I presented the balance sheet about the expenses and the income
sheet about the expenses and the income
sheet about the expenses and the income and if you have to touch a theatrical of
and if you have to touch a theatrical of
and if you have to touch a theatrical of two crores you need to do four crores
two crores you need to do four crores
two crores you need to do four crores plus and for four crores at 250 screens
plus and for four crores at 250 screens
plus and for four crores at 250 screens at fifty percent occupancy for three
at fifty percent occupancy for three
at fifty percent occupancy for three shows you’d need seven days and how many
shows you’d need seven days and how many
shows you’d need seven days and how many viewers you need
viewers you need
viewers you need it’s 266,000 viewers that’s it
it’s 266,000 viewers that’s it
it’s 266,000 viewers that’s it 266 thousand viewers are required to
266 thousand viewers are required to
266 thousand viewers are required to cover your cost if you want to touch and
cover your cost if you want to touch and
cover your cost if you want to touch and break the barrier of ten throws what you
break the barrier of ten throws what you
break the barrier of ten throws what you need is six hundred sixty-six thousand
need is six hundred sixty-six thousand
need is six hundred sixty-six thousand viewers but you have to go for eighteen
viewers but you have to go for eighteen
viewers but you have to go for eighteen days because you have number of spins
days because you have number of spins
days because you have number of spins very less which never can happen because
very less which never can happen because
very less which never can happen because one after another week there are films
one after another week there are films
one after another week there are films which are going to come so situation is
which are going to come so situation is
which are going to come so situation is stuff and that’s where you need to
stuff and that’s where you need to
stuff and that’s where you need to manage the costs as I said earlier is
manage the costs as I said earlier is
manage the costs as I said earlier is the cost which fails the budget which
the cost which fails the budget which
the cost which fails the budget which fails and if I do get back with my
fails and if I do get back with my
fails and if I do get back with my research to get these 300 400 thousand
research to get these 300 400 thousand
research to get these 300 400 thousand odd customers it’s very important you
odd customers it’s very important you
odd customers it’s very important you focus on Mumbai and the area which is
focus on Mumbai and the area which is
focus on Mumbai and the area which is one of the biggest viewership then is
one of the biggest viewership then is
one of the biggest viewership then is the Delhi Chandigarh Punjab area the
the Delhi Chandigarh Punjab area the
the Delhi Chandigarh Punjab area the investor AFM d’Ivoire from our
investor AFM d’Ivoire from our
investor AFM d’Ivoire from our experience of last five six seven movies
experience of last five six seven movies
experience of last five six seven movies we see most of our customers coming from
we see most of our customers coming from
we see most of our customers coming from this area so select your screens in
this area so select your screens in
this area so select your screens in these areas and focus your
these areas and focus your
these areas and focus your advertisements and PNA in these areas
advertisements and PNA in these areas
advertisements and PNA in these areas and get maximum out of it the objective
and get maximum out of it the objective
and get maximum out of it the objective is to get these 300 400 thousand odd
is to get these 300 400 thousand odd
is to get these 300 400 thousand odd viewers to come and watch a movie in
viewers to come and watch a movie in
viewers to come and watch a movie in first three days to conclude my
first three days to conclude my
first three days to conclude my presentation I’d like to focus on one
presentation I’d like to focus on one
presentation I’d like to focus on one important thing is to increase the
important thing is to increase the
important thing is to increase the viewership base from this two hundred
viewership base from this two hundred
viewership base from this two hundred three hundred or thousand viewers to
three hundred or thousand viewers to
three hundred or thousand viewers to find it a certain at the or thousand
find it a certain at the or thousand
find it a certain at the or thousand viewers and this can only be achieved by
viewers and this can only be achieved by
viewers and this can only be achieved by second is brand value creation treat
second is brand value creation treat
second is brand value creation treat your filmmaking business as FMCG product
your filmmaking business as FMCG product
your filmmaking business as FMCG product and make films after films content
and make films after films content
and make films after films content driven so that when people come and
driven so that when people come and
driven so that when people come and watch they love your film they go back
watch they love your film they go back
watch they love your film they go back and talk about it and when you release
and talk about it and when you release
and talk about it and when you release the next they come back and see it
the next they come back and see it
the next they come back and see it without you much spending on P&A or
without you much spending on P&A or
without you much spending on P&A or convincing them and then of course
convincing them and then of course
convincing them and then of course viewers delight cross their expectation
viewers delight cross their expectation
viewers delight cross their expectation with each film what you make so that
with each film what you make so that
with each film what you make so that they get delighted and watch and ask and
they get delighted and watch and ask and
they get delighted and watch and ask and talk about it more on economies of scale
talk about it more on economies of scale
talk about it more on economies of scale of course you should go for increased
of course you should go for increased
of course you should go for increased number of film production that will give
number of film production that will give
number of film production that will give you more economies of scale and produce
you more economies of scale and produce
you more economies of scale and produce the cost or reduce the cost of
the cost or reduce the cost of
the cost or reduce the cost of production to the lowest level and make
production to the lowest level and make
production to the lowest level and make you more viable International Film
you more viable International Film
you more viable International Film Festival is also one of the point which
Festival is also one of the point which
Festival is also one of the point which is very important which will make your
is very important which will make your
is very important which will make your film record
film record
film record internationally and then of course quick
internationally and then of course quick
internationally and then of course quick exploitation you need to exploit your
exploitation you need to exploit your
exploitation you need to exploit your firms very quickly where this digital
firms very quickly where this digital
firms very quickly where this digital right satellite rights or any other
right satellite rights or any other
right satellite rights or any other rights because piracy is there and here
rights because piracy is there and here
rights because piracy is there and here to stay I think with this I would like
to stay I think with this I would like
to stay I think with this I would like to conclude my presentation and I hope
to conclude my presentation and I hope
to conclude my presentation and I hope it will give you the economics behind
it will give you the economics behind
it will give you the economics behind production of indie film thank you so
production of indie film thank you so
production of indie film thank you so much
much
much [Applause]
”
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