let me start with when I actually had a nine-to-five job and not sure about the
nine-to-five job and not sure about the
nine-to-five job and not sure about the five part but from a different era in
five part but from a different era in
five part but from a different era in the strange feeling called advertising
the strange feeling called advertising
the strange feeling called advertising so quickly let me give you a distinction
so quickly let me give you a distinction
so quickly let me give you a distinction between two creatures that you find in
between two creatures that you find in
between two creatures that you find in an ad agency one is an unlikable
an ad agency one is an unlikable
an ad agency one is an unlikable unfriendly strange person carrying a
unfriendly strange person carrying a
unfriendly strange person carrying a stick they call client servicing people
stick they call client servicing people
stick they call client servicing people and then you have these subservient
and then you have these subservient
and then you have these subservient unorthodox people who live in creatives
unorthodox people who live in creatives
unorthodox people who live in creatives and there’s always a war that goes on
and there’s always a war that goes on
and there’s always a war that goes on throughout the earth and these people
throughout the earth and these people
throughout the earth and these people with sticks always come to you on a
with sticks always come to you on a
with sticks always come to you on a Friday evening at 6 o’clock 10:00 to
Friday evening at 6 o’clock 10:00 to
Friday evening at 6 o’clock 10:00 to 6:00 perhaps and give you what they call
6:00 perhaps and give you what they call
6:00 perhaps and give you what they call a creative brief and the ad is required
a creative brief and the ad is required
a creative brief and the ad is required at nine o’clock in the morning on
at nine o’clock in the morning on
at nine o’clock in the morning on Saturday even a little client wants it
Saturday even a little client wants it
Saturday even a little client wants it on Tuesday so that war continues for a
on Tuesday so that war continues for a
on Tuesday so that war continues for a lifetime so I’ve been a victim and as
lifetime so I’ve been a victim and as
lifetime so I’ve been a victim and as you can imagine which side of the fence
you can imagine which side of the fence
you can imagine which side of the fence I was on because it’s the way I describe
I was on because it’s the way I describe
I was on because it’s the way I describe those lovely creatures with sticks but
those lovely creatures with sticks but
those lovely creatures with sticks but there’s a method to my madness I want to
there’s a method to my madness I want to
there’s a method to my madness I want to very quickly narrate a little incident
very quickly narrate a little incident
very quickly narrate a little incident that taught me something that I think is
that taught me something that I think is
that taught me something that I think is relevant to the topic and coming to I
relevant to the topic and coming to I
relevant to the topic and coming to I know there are few of you in this room
know there are few of you in this room
know there are few of you in this room who know about this but for those of you
who know about this but for those of you
who know about this but for those of you don’t let me quickly share it with you
don’t let me quickly share it with you
don’t let me quickly share it with you we were all taught about what a creative
we were all taught about what a creative
we were all taught about what a creative brief is it’s a piece of paper with lots
brief is it’s a piece of paper with lots
brief is it’s a piece of paper with lots of words generally in black and white
of words generally in black and white
of words generally in black and white that describe what they want these
that describe what they want these
that describe what they want these creative people to execute and do and
creative people to execute and do and
creative people to execute and do and bring to the client and maybe to a
bring to the client and maybe to a
bring to the client and maybe to a newspaper or a television channel or
newspaper or a television channel or
newspaper or a television channel or wherever it might be so we went through
wherever it might be so we went through
wherever it might be so we went through months and many many months of receiving
months and many many months of receiving
months and many many months of receiving these creative briefs until I asked that
these creative briefs until I asked that
these creative briefs until I asked that is this the only form that it comes in
is this the only form that it comes in
is this the only form that it comes in and then I was narrated something that
and then I was narrated something that
and then I was narrated something that stuck with me forever it was some time
stuck with me forever it was some time
stuck with me forever it was some time in Delhi 47 degrees for those of you who
in Delhi 47 degrees for those of you who
in Delhi 47 degrees for those of you who actually visited the wonderful national
actually visited the wonderful national
actually visited the wonderful national capital in the month of May
capital in the month of May
capital in the month of May 47 degrees hot as hell never mind that
47 degrees hot as hell never mind that
47 degrees hot as hell never mind that it’s a dry heat it’s still hot and this
it’s a dry heat it’s still hot and this
it’s a dry heat it’s still hot and this was the era where this chap with a stick
was the era where this chap with a stick
was the era where this chap with a stick to and servicing remember him
to and servicing remember him
to and servicing remember him he had this old Fiat car no air
he had this old Fiat car no air
he had this old Fiat car no air conditioning in those days and he wanted
conditioning in those days and he wanted
conditioning in those days and he wanted to take his lovely young happening
to take his lovely young happening
to take his lovely young happening creative team out for a brief to the
creative team out for a brief to the
creative team out for a brief to the clients office so he said everyone pile
clients office so he said everyone pile
clients office so he said everyone pile into my Fiat no air conditioning seven
into my Fiat no air conditioning seven
into my Fiat no air conditioning seven people piled into that car squashed and
people piled into that car squashed and
people piled into that car squashed and they headed out sweating smelly heading
they headed out sweating smelly heading
they headed out sweating smelly heading to the clients office
to the clients office
to the clients office halfway through the Fiat naturally it’s
halfway through the Fiat naturally it’s
halfway through the Fiat naturally it’s a previous generation guide breaks down
a previous generation guide breaks down
a previous generation guide breaks down nobody knows how to fix it and the
nobody knows how to fix it and the
nobody knows how to fix it and the creative people who are known for a
creative people who are known for a
creative people who are known for a flowery language not just on the paper
flowery language not just on the paper
flowery language not just on the paper abused this chap with his dick and told
abused this chap with his dick and told
abused this chap with his dick and told him what they think of him and he said
him what they think of him and he said
him what they think of him and he said just hang on a second suddenly this
just hang on a second suddenly this
just hang on a second suddenly this other vehicle drove by and for the van
other vehicle drove by and for the van
other vehicle drove by and for the van and the time servicing chap said can we
and the time servicing chap said can we
and the time servicing chap said can we just jump in here and everyone jumped in
just jump in here and everyone jumped in
just jump in here and everyone jumped in it was an air-conditioned van everyone
it was an air-conditioned van everyone
it was an air-conditioned van everyone fitted in nicely
fitted in nicely
fitted in nicely not like squashed into that little Fiat
not like squashed into that little Fiat
not like squashed into that little Fiat and the van did a u-turn and headed back
and the van did a u-turn and headed back
and the van did a u-turn and headed back to the office and the creative guy said
to the office and the creative guy said
to the office and the creative guy said I was one of the clients always are what
I was one of the clients always are what
I was one of the clients always are what happening here
happening here
happening here nobody a client office and this guy turn
nobody a client office and this guy turn
nobody a client office and this guy turn around said no we’re not going to the
around said no we’re not going to the
around said no we’re not going to the clients office we’re going back to our
clients office we’re going back to our
clients office we’re going back to our office and that folks is a product that
office and that folks is a product that
office and that folks is a product that I want you to write an ad for it’s
I want you to write an ad for it’s
I want you to write an ad for it’s called a Maruti van it’s spacious it’s
called a Maruti van it’s spacious it’s
called a Maruti van it’s spacious it’s big it’s air-conditioned now go out and
big it’s air-conditioned now go out and
big it’s air-conditioned now go out and write an ad you won’t get a piece of
write an ad you won’t get a piece of
write an ad you won’t get a piece of paper that’s called a creative brief
paper that’s called a creative brief
paper that’s called a creative brief simple as that
simple as that
simple as that [Applause]
[Applause]
[Applause] so why is it relevant to what I’m
so why is it relevant to what I’m
so why is it relevant to what I’m talking about well let me start by
talking about well let me start by
talking about well let me start by showing you a picture of myself in my
showing you a picture of myself in my
showing you a picture of myself in my office
office
office not quite lying on the grass but
not quite lying on the grass but
not quite lying on the grass but nonetheless quite picturesque a lot of
nonetheless quite picturesque a lot of
nonetheless quite picturesque a lot of people ask about you know you travel the
people ask about you know you travel the
people ask about you know you travel the world but what about your actual office
world but what about your actual office
world but what about your actual office can you send us a picture in your office
can you send us a picture in your office
can you send us a picture in your office so there I am sitting in my office at my
so there I am sitting in my office at my
so there I am sitting in my office at my office chair doing my work now why is
office chair doing my work now why is
office chair doing my work now why is the story I told you relevant because
the story I told you relevant because
the story I told you relevant because the very fact that I could go up there
the very fact that I could go up there
the very fact that I could go up there and do what I did and what the entire
and do what I did and what the entire
and do what I did and what the entire game of cricket evolved into is because
game of cricket evolved into is because
game of cricket evolved into is because it transformed the game of cricket
it transformed the game of cricket
it transformed the game of cricket transformed and that’s why my talk is
transformed and that’s why my talk is
transformed and that’s why my talk is called the changing face of cricket it
called the changing face of cricket it
called the changing face of cricket it transformed from that black and white
transformed from that black and white
transformed from that black and white creative brief into the brief that was
creative brief into the brief that was
creative brief into the brief that was given for that multiband it was dynamic
given for that multiband it was dynamic
given for that multiband it was dynamic it spoke to you and it was a completely
it spoke to you and it was a completely
it spoke to you and it was a completely changed animal and that’s what it
changed animal and that’s what it
changed animal and that’s what it changed from this and I’m not going to
changed from this and I’m not going to
changed from this and I’m not going to show you a plain picture but I’m going
show you a plain picture but I’m going
show you a plain picture but I’m going to show you an image that I know anyone
to show you an image that I know anyone
to show you an image that I know anyone who’s an amateur or professional
who’s an amateur or professional
who’s an amateur or professional photographer would appreciate because
photographer would appreciate because
photographer would appreciate because this really talks about the modern game
this really talks about the modern game
this really talks about the modern game what it used to be and what it is now
what it used to be and what it is now
what it used to be and what it is now it’s unexpected it’s unorthodox its
it’s unexpected it’s unorthodox its
it’s unexpected it’s unorthodox its colorful and its global this is a
colorful and its global this is a
colorful and its global this is a picture of a Masai Mara warrior actually
picture of a Masai Mara warrior actually
picture of a Masai Mara warrior actually trying his hand out at cricket and I
trying his hand out at cricket and I
trying his hand out at cricket and I think that is where the game is gone
think that is where the game is gone
think that is where the game is gone from where it used to be to where it is
from where it used to be to where it is
from where it used to be to where it is but how about trying to trace this
but how about trying to trace this
but how about trying to trace this transformation so let me start by
transformation so let me start by
transformation so let me start by talking about the strange animal and I’m
talking about the strange animal and I’m
talking about the strange animal and I’m hoping that there are few of you who
hoping that there are few of you who
hoping that there are few of you who absolutely despise the game of cricket
absolutely despise the game of cricket
absolutely despise the game of cricket either A or B know nothing about it
either A or B know nothing about it
either A or B know nothing about it so if you belong to that second category
so if you belong to that second category
so if you belong to that second category or you happen to be from America
or you happen to be from America
or you happen to be from America then you will know nothing about the
then you will know nothing about the
then you will know nothing about the game and when I first landed on those
game and when I first landed on those
game and when I first landed on those shores and I had to try and explain this
shores and I had to try and explain this
shores and I had to try and explain this game in a nutshell I actually carried
game in a nutshell I actually carried
game in a nutshell I actually carried this tea towel with me and rather than
this tea towel with me and rather than
this tea towel with me and rather than me waste my breath and I could see those
me waste my breath and I could see those
me waste my breath and I could see those wonderful sights
wonderful sights
wonderful sights I said look have a look at this and that
I said look have a look at this and that
I said look have a look at this and that sort of says in case you can’t read it
sort of says in case you can’t read it
sort of says in case you can’t read it from there you have two sides one out in
from there you have two sides one out in
from there you have two sides one out in the field one in each man that’s in the
the field one in each man that’s in the
the field one in each man that’s in the side that’s in goes out and when he’s
side that’s in goes out and when he’s
side that’s in goes out and when he’s out he comes in and the next man goes in
out he comes in and the next man goes in
out he comes in and the next man goes in antilles out when they’re all out the
antilles out when they’re all out the
antilles out when they’re all out the side that is out comes in in the side
side that is out comes in in the side
side that is out comes in in the side that’s been in goes out and tries to get
that’s been in goes out and tries to get
that’s been in goes out and tries to get those out coming in it makes no sense
those out coming in it makes no sense
those out coming in it makes no sense and this is supposed to be this
and this is supposed to be this
and this is supposed to be this wonderful sport apparently that we all
wonderful sport apparently that we all
wonderful sport apparently that we all follow and love that makes lots of money
follow and love that makes lots of money
follow and love that makes lots of money it really makes no sense so how is it
it really makes no sense so how is it
it really makes no sense so how is it that we act
that we act
that we act become to make sense of it so moving
become to make sense of it so moving
become to make sense of it so moving forward yes that bit comes in it was not
forward yes that bit comes in it was not
forward yes that bit comes in it was not just in 1983 but yes in 1932 when India
just in 1983 but yes in 1932 when India
just in 1983 but yes in 1932 when India first went and played their Test match
first went and played their Test match
first went and played their Test match and it was a prince who actually a
and it was a prince who actually a
and it was a prince who actually a Maharaja who actually led the country
Maharaja who actually led the country
Maharaja who actually led the country going in 1932 to England strangely this
going in 1932 to England strangely this
going in 1932 to England strangely this is a photograph of the team getting off
is a photograph of the team getting off
is a photograph of the team getting off the ship and then landing at Victoria
the ship and then landing at Victoria
the ship and then landing at Victoria Station because that’s how they
Station because that’s how they
Station because that’s how they travelled in those days took a few
travelled in those days took a few
travelled in those days took a few months and this man the Maharaja of
months and this man the Maharaja of
months and this man the Maharaja of Porbandar was the captain of the team he
Porbandar was the captain of the team he
Porbandar was the captain of the team he had scored all of 22 runs in his
had scored all of 22 runs in his
had scored all of 22 runs in his lifetime yet he was captain of India the
lifetime yet he was captain of India the
lifetime yet he was captain of India the famous thought about him and it was true
famous thought about him and it was true
famous thought about him and it was true mind you was that he had more runs or
mind you was that he had more runs or
mind you was that he had more runs or rather more Rolls Royces then runs and
rather more Rolls Royces then runs and
rather more Rolls Royces then runs and was a fact luckily when they actually
was a fact luckily when they actually
was a fact luckily when they actually stepped out on the field on the 25th of
stepped out on the field on the 25th of
stepped out on the field on the 25th of June he was in the side but he didn’t
June he was in the side but he didn’t
June he was in the side but he didn’t walk out from the field to captain
walk out from the field to captain
walk out from the field to captain because better sense prevailed that was
because better sense prevailed that was
because better sense prevailed that was him that was the Maharaja since then
him that was the Maharaja since then
him that was the Maharaja since then we’ve had many more Morales leading
we’ve had many more Morales leading
we’ve had many more Morales leading India the Nawab of pitoni and of course
India the Nawab of pitoni and of course
India the Nawab of pitoni and of course Sourav Ganguly the latest Maharaja to
Sourav Ganguly the latest Maharaja to
Sourav Ganguly the latest Maharaja to lead an Indian side out onto the field
lead an Indian side out onto the field
lead an Indian side out onto the field but moving forward coming many years
but moving forward coming many years
but moving forward coming many years forward talking about the transformation
forward talking about the transformation
forward talking about the transformation of a game luckily it happened in a
of a game luckily it happened in a
of a game luckily it happened in a country called Australia and fast
country called Australia and fast
country called Australia and fast forwarding from 1932 to the 1970s till
forwarding from 1932 to the 1970s till
forwarding from 1932 to the 1970s till then the game was still black and white
then the game was still black and white
then the game was still black and white it was still played over five days it
it was still played over five days it
it was still played over five days it was still that confusing American
was still that confusing American
was still that confusing American explanation for the game so how was it
explanation for the game so how was it
explanation for the game so how was it that that transformation began and this
that that transformation began and this
that that transformation began and this is where the seeds were first sown and
is where the seeds were first sown and
is where the seeds were first sown and fortunately it was sown in Australia
fortunately it was sown in Australia
fortunately it was sown in Australia because they are an irreverent nation
because they are an irreverent nation
because they are an irreverent nation just to give you a quick anecdote there
just to give you a quick anecdote there
just to give you a quick anecdote there was a series called the bodyline series
was a series called the bodyline series
was a series called the bodyline series that happen with the stiff upper-lip
that happen with the stiff upper-lip
that happen with the stiff upper-lip Englishmen against the Australians now
Englishmen against the Australians now
Englishmen against the Australians now that was when the Englishman actually
that was when the Englishman actually
that was when the Englishman actually stole a March and the Australians and
stole a March and the Australians and
stole a March and the Australians and they landed up and they had these very
they landed up and they had these very
they landed up and they had these very nasty tactics of bowling at the body and
nasty tactics of bowling at the body and
nasty tactics of bowling at the body and injuring them the Aussies had to find
injuring them the Aussies had to find
injuring them the Aussies had to find some way of getting back so one evening
some way of getting back so one evening
some way of getting back so one evening when they were getting all his short
when they were getting all his short
when they were getting all his short stuff bowled at them of course they
stuff bowled at them of course they
stuff bowled at them of course they would hand it back and Douglas Jardine
would hand it back and Douglas Jardine
would hand it back and Douglas Jardine the very stiff upper-lip captain of
the very stiff upper-lip captain of
the very stiff upper-lip captain of England he came to visit the Australian
England he came to visit the Australian
England he came to visit the Australian dressing room because they had let out a
dressing room because they had let out a
dressing room because they had let out a few choice words and he went to knocked
few choice words and he went to knocked
few choice words and he went to knocked on the door to Australian captain and
on the door to Australian captain and
on the door to Australian captain and said
said
said so I must point out to you that I’m
so I must point out to you that I’m
so I must point out to you that I’m rather upset why one of your boy is on
rather upset why one of your boy is on
rather upset why one of your boy is on the field if actually deigned to call me
the field if actually deigned to call me
the field if actually deigned to call me a bastard so the Australian captain most
a bastard so the Australian captain most
a bastard so the Australian captain most apologetically said Douglas
apologetically said Douglas
apologetically said Douglas give me a moment Mike and he turned
give me a moment Mike and he turned
give me a moment Mike and he turned around to the rest of his dressing room
around to the rest of his dressing room
around to the rest of his dressing room and said oi which you bastards call this
and said oi which you bastards call this
and said oi which you bastards call this bastard a bastard
naturally Oh Douglas was speechless and
naturally Oh Douglas was speechless and he left but that really sums up what the
he left but that really sums up what the
he left but that really sums up what the Aussies were all about and luckily it
Aussies were all about and luckily it
Aussies were all about and luckily it was this irreverence that they
was this irreverence that they
was this irreverence that they translated onto the cricket field and
translated onto the cricket field and
translated onto the cricket field and the first seeds of the informality of
the first seeds of the informality of
the first seeds of the informality of the game was sown by this man Kerry
the game was sown by this man Kerry
the game was sown by this man Kerry Packer decided to take on the
Packer decided to take on the
Packer decided to take on the establishment and can you imagine that
establishment and can you imagine that
establishment and can you imagine that cricket was being marketed in this
cricket was being marketed in this
cricket was being marketed in this unorthodox manner there was all these
unorthodox manner there was all these
unorthodox manner there was all these complete clad models who are wearing
complete clad models who are wearing
complete clad models who are wearing t-shirts and not much else perhaps a
t-shirts and not much else perhaps a
t-shirts and not much else perhaps a pair of pads but that’s about it to
pair of pads but that’s about it to
pair of pads but that’s about it to protect them pads I mean leg guards but
protect them pads I mean leg guards but
protect them pads I mean leg guards but it wasn’t protecting anything else and
it wasn’t protecting anything else and
it wasn’t protecting anything else and it really infused an entire generation
it really infused an entire generation
it really infused an entire generation of youngsters who were who grew up maybe
of youngsters who were who grew up maybe
of youngsters who were who grew up maybe on an American Australian rules football
on an American Australian rules football
on an American Australian rules football on rugby on soccer and so many other
on rugby on soccer and so many other
on rugby on soccer and so many other things surfing they were big into
things surfing they were big into
things surfing they were big into surfing so they combined all that to
surfing so they combined all that to
surfing so they combined all that to turn it into something so different now
turn it into something so different now
turn it into something so different now the only thing slight flaw there was the
the only thing slight flaw there was the
the only thing slight flaw there was the West Indian these big fast bowlers they
West Indian these big fast bowlers they
West Indian these big fast bowlers they were given pink to it they were told to
were given pink to it they were told to
were given pink to it they were told to be pretty in pink I mean remember this
be pretty in pink I mean remember this
be pretty in pink I mean remember this was 1976 it was not a metrosexual color
was 1976 it was not a metrosexual color
was 1976 it was not a metrosexual color men didn’t go around wearing these
men didn’t go around wearing these
men didn’t go around wearing these lovely pink shirts but yet the West
lovely pink shirts but yet the West
lovely pink shirts but yet the West Indian were made to wear pink
Indian were made to wear pink
Indian were made to wear pink it was daring it was different it was
it was daring it was different it was
it was daring it was different it was bold cricket was going where nobody
bold cricket was going where nobody
bold cricket was going where nobody imagined it could possibly go moving
imagined it could possibly go moving
imagined it could possibly go moving forward if you have a look at that
forward if you have a look at that
forward if you have a look at that pretty much sums it up
pretty much sums it up
pretty much sums it up clap clap jolly good on the right and
clap clap jolly good on the right and
clap clap jolly good on the right and that whole transformation coming to slam
that whole transformation coming to slam
that whole transformation coming to slam bam fast cricket as expected yes we are
bam fast cricket as expected yes we are
bam fast cricket as expected yes we are talking about that date just 24 hours
talking about that date just 24 hours
talking about that date just 24 hours before another momentous event happened
before another momentous event happened
before another momentous event happened in the history of India
in the history of India
in the history of India photography we had the 25th of June 1983
photography we had the 25th of June 1983
photography we had the 25th of June 1983 now I’ve chosen this image for a reason
now I’ve chosen this image for a reason
now I’ve chosen this image for a reason because until this point Indian cricket
because until this point Indian cricket
because until this point Indian cricket hadn’t witnessed this
hadn’t witnessed this
hadn’t witnessed this now remember this is launched in London
now remember this is launched in London
now remember this is launched in London far far away from the shores of India
far far away from the shores of India
far far away from the shores of India we’re used to mobs you’re used to big
we’re used to mobs you’re used to big
we’re used to mobs you’re used to big crowds and here it was in a faraway land
crowds and here it was in a faraway land
crowds and here it was in a faraway land these guys had just won a yep did won a
these guys had just won a yep did won a
these guys had just won a yep did won a World Cup but it was essentially a four
World Cup but it was essentially a four
World Cup but it was essentially a four or five cricket matches in a row they
or five cricket matches in a row they
or five cricket matches in a row they upset these West Indians no longer
upset these West Indians no longer
upset these West Indians no longer wearing pink they were wearing white and
wearing pink they were wearing white and
wearing pink they were wearing white and you had this crowd gathering similar big
you had this crowd gathering similar big
you had this crowd gathering similar big crowds gathered in India suddenly the
crowds gathered in India suddenly the
crowds gathered in India suddenly the political establishment was involved
political establishment was involved
political establishment was involved there was Giani Zail Singh with the
there was Giani Zail Singh with the
there was Giani Zail Singh with the trophy there was mrs. Jean holding up
trophy there was mrs. Jean holding up
trophy there was mrs. Jean holding up this wonderful Prudential World Cup and
this wonderful Prudential World Cup and
this wonderful Prudential World Cup and suddenly people were sitting up and
suddenly people were sitting up and
suddenly people were sitting up and taking notice this was something very
taking notice this was something very
taking notice this was something very different something very unexpected
different something very unexpected
different something very unexpected strangely enough though people were
strangely enough though people were
strangely enough though people were wondering that was there anything more
wondering that was there anything more
wondering that was there anything more that was going to come because this is a
that was going to come because this is a
that was going to come because this is a photograph taken from very recently 2009
photograph taken from very recently 2009
photograph taken from very recently 2009 2010 when the hangover of 1983 still had
2010 when the hangover of 1983 still had
2010 when the hangover of 1983 still had not gotten over and the same winning
not gotten over and the same winning
not gotten over and the same winning team would come year after year it’s our
team would come year after year it’s our
team would come year after year it’s our first anniversary our second a third a
first anniversary our second a third a
first anniversary our second a third a ninth or 10th our silver jubilee there
ninth or 10th our silver jubilee there
ninth or 10th our silver jubilee there was nothing else for India to celebrate
was nothing else for India to celebrate
was nothing else for India to celebrate so these guys would keep parading all
so these guys would keep parading all
so these guys would keep parading all the times the same 1983 winning team
the times the same 1983 winning team
the times the same 1983 winning team luckily we had something turning up
luckily we had something turning up
luckily we had something turning up later that was to change and therefore
later that was to change and therefore
later that was to change and therefore continue the transformation for the game
continue the transformation for the game
continue the transformation for the game the first thing that happened to follow
the first thing that happened to follow
the first thing that happened to follow from the controversial Kerry Packer is
from the controversial Kerry Packer is
from the controversial Kerry Packer is that in 1992 they started playing
that in 1992 they started playing
that in 1992 they started playing cricket at night there was a slogan that
cricket at night there was a slogan that
cricket at night there was a slogan that said big boys play at night in the 70s
said big boys play at night in the 70s
said big boys play at night in the 70s well they followed it up in the most
well they followed it up in the most
well they followed it up in the most naturally it was the Australians who did
naturally it was the Australians who did
naturally it was the Australians who did it in 1992 all the teams got together in
it in 1992 all the teams got together in
it in 1992 all the teams got together in these wonderful colorful uniforms notice
these wonderful colorful uniforms notice
these wonderful colorful uniforms notice the West Indians in a marvelous maroon
the West Indians in a marvelous maroon
the West Indians in a marvelous maroon no longer in pink they negotiated paid
no longer in pink they negotiated paid
no longer in pink they negotiated paid off the big bucks for that and of course
off the big bucks for that and of course
off the big bucks for that and of course you had all these gorgeous stadia and
you had all these gorgeous stadia and
you had all these gorgeous stadia and some beautiful sunsets thrown in as well
some beautiful sunsets thrown in as well
some beautiful sunsets thrown in as well this was cricket at its prettiest now if
this was cricket at its prettiest now if
this was cricket at its prettiest now if you overall look at all this the
you overall look at all this the
you overall look at all this the broadcast industry was changing as well
broadcast industry was changing as well
broadcast industry was changing as well you saw a picture of my office well very
you saw a picture of my office well very
you saw a picture of my office well very briefly without narrating an incident I
briefly without narrating an incident I
briefly without narrating an incident I mean I got into where I got over a glass
mean I got into where I got over a glass
mean I got into where I got over a glass of
of
of beer I was sent many years ago in 2001
beer I was sent many years ago in 2001
beer I was sent many years ago in 2001 to basically do an interview in the
to basically do an interview in the
to basically do an interview in the morning an interview in the evening in
morning an interview in the evening in
morning an interview in the evening in Harare Zimbabwe I saw a bunch of people
Harare Zimbabwe I saw a bunch of people
Harare Zimbabwe I saw a bunch of people sitting on a pub on the boundary line
sitting on a pub on the boundary line
sitting on a pub on the boundary line watching ten DeLuca’s for 100 and I was
watching ten DeLuca’s for 100 and I was
watching ten DeLuca’s for 100 and I was like we should do a story on this and my
like we should do a story on this and my
like we should do a story on this and my Welsh producer said no be not touching
Welsh producer said no be not touching
Welsh producer said no be not touching that and then there was more West Indian
that and then there was more West Indian
that and then there was more West Indian language but never mind and I sort of
language but never mind and I sort of
language but never mind and I sort of said okay I’ll go ahead and do it and it
said okay I’ll go ahead and do it and it
said okay I’ll go ahead and do it and it started a trend but more importantly it
started a trend but more importantly it
started a trend but more importantly it was not about my trend it was about
was not about my trend it was about
was not about my trend it was about something happening out there in the
something happening out there in the
something happening out there in the world now no this is not a different
world now no this is not a different
world now no this is not a different presentation this is very much a very
presentation this is very much a very
presentation this is very much a very key slide in my presentation because a
key slide in my presentation because a
key slide in my presentation because a lot of people asked there’s that big
lot of people asked there’s that big
lot of people asked there’s that big controversy that big argument people
controversy that big argument people
controversy that big argument people from other sports turn around and say
from other sports turn around and say
from other sports turn around and say you people they point fingers like I own
you people they point fingers like I own
you people they point fingers like I own the game they look at me and say you
the game they look at me and say you
the game they look at me and say you people have ruined us you people in the
people have ruined us you people in the
people have ruined us you people in the world of cricket have made sure that
world of cricket have made sure that
world of cricket have made sure that nobody follows football and comedy and
nobody follows football and comedy and
nobody follows football and comedy and hockey and badminton tennis and Coco and
hockey and badminton tennis and Coco and
hockey and badminton tennis and Coco and Ludo and caramel whatnot but the point
Ludo and caramel whatnot but the point
Ludo and caramel whatnot but the point is the point is there’s a reason why
is the point is there’s a reason why
is the point is there’s a reason why cricket succeeded nobody wanted to
cricket succeeded nobody wanted to
cricket succeeded nobody wanted to exclude other games there lots of people
exclude other games there lots of people
exclude other games there lots of people who play all the sports and we love our
who play all the sports and we love our
who play all the sports and we love our sports but the point is there was a
sports but the point is there was a
sports but the point is there was a reason why cricket succeeded and that is
reason why cricket succeeded and that is
reason why cricket succeeded and that is the reason for my slide now it works as
the reason for my slide now it works as
the reason for my slide now it works as a noun as an adjective as well as a verb
a noun as an adjective as well as a verb
a noun as an adjective as well as a verb but for the moment I should use it only
but for the moment I should use it only
but for the moment I should use it only in a very polite part of speech and as
in a very polite part of speech and as
in a very polite part of speech and as well for a good reason because not only
well for a good reason because not only
well for a good reason because not only did it have sex appeal and attraction it
did it have sex appeal and attraction it
did it have sex appeal and attraction it actually stood for something because if
actually stood for something because if
actually stood for something because if the success from s didn’t happen then
the success from s didn’t happen then
the success from s didn’t happen then nothing would happen as far as in 83 we
nothing would happen as far as in 83 we
nothing would happen as far as in 83 we won we won in 85 we continued winning
won we won in 85 we continued winning
won we won in 85 we continued winning and that’s why the support happened you
and that’s why the support happened you
and that’s why the support happened you add to that the e for entertainment if
add to that the e for entertainment if
add to that the e for entertainment if you didn’t have all those beautiful
you didn’t have all those beautiful
you didn’t have all those beautiful posters if you didn’t have the
posters if you didn’t have the
posters if you didn’t have the cheerleaders if you didn’t have all the
cheerleaders if you didn’t have all the
cheerleaders if you didn’t have all the music playing between overs it wouldn’t
music playing between overs it wouldn’t
music playing between overs it wouldn’t be an attraction wouldn’t be something
be an attraction wouldn’t be something
be an attraction wouldn’t be something for the people to come and have a good
for the people to come and have a good
for the people to come and have a good time with and to take a little liberty
time with and to take a little liberty
time with and to take a little liberty with a word here and there you needed
with a word here and there you needed
with a word here and there you needed the excitement factor you needed a
the excitement factor you needed a
the excitement factor you needed a format to change you needed adaptation
format to change you needed adaptation
format to change you needed adaptation and that’s exactly what happened on
and that’s exactly what happened on
and that’s exactly what happened on September 2007 yes I did finish most of
September 2007 yes I did finish most of
September 2007 yes I did finish most of that was the actual bottle consumed by
that was the actual bottle consumed by
that was the actual bottle consumed by ms Tony the rest of it was given to me
ms Tony the rest of it was given to me
ms Tony the rest of it was given to me but importantly it was a landmark date
but importantly it was a landmark date
but importantly it was a landmark date the format had changed suddenly it was
the format had changed suddenly it was
the format had changed suddenly it was not about five days and confusing the
not about five days and confusing the
not about five days and confusing the daylights of the out of the Americans
daylights of the out of the Americans
daylights of the out of the Americans even though now we’d like to do nothing
even though now we’d like to do nothing
even though now we’d like to do nothing with that but it was about going from
with that but it was about going from
with that but it was about going from five days to one day to like going to
five days to one day to like going to
five days to one day to like going to watch a movie it was all done and dusted
watch a movie it was all done and dusted
watch a movie it was all done and dusted in three hours you got your
in three hours you got your
in three hours you got your entertainment you got your music you got
entertainment you got your music you got
entertainment you got your music you got your food you got your champagne you got
your food you got your champagne you got
your food you got your champagne you got your beer and it was entertainment and
your beer and it was entertainment and
your beer and it was entertainment and hence the game was evolving it was
hence the game was evolving it was
hence the game was evolving it was something that the people wanted that
something that the people wanted that
something that the people wanted that was a picture of MSD on the flight back
was a picture of MSD on the flight back
was a picture of MSD on the flight back to Mumbai he was still wandering he
to Mumbai he was still wandering he
to Mumbai he was still wandering he couldn’t afford a haircut but yet he had
couldn’t afford a haircut but yet he had
couldn’t afford a haircut but yet he had taken the nation to victory in a big
taken the nation to victory in a big
taken the nation to victory in a big tournament no honestly the the the team
tournament no honestly the the the team
tournament no honestly the the the team really didn’t know where they were
really didn’t know where they were
really didn’t know where they were before the whole thing had started they
before the whole thing had started they
before the whole thing had started they had dropped Tendulkar they had dropped
had dropped Tendulkar they had dropped
had dropped Tendulkar they had dropped Javed they dropped Ganguly they said we
Javed they dropped Ganguly they said we
Javed they dropped Ganguly they said we don’t care about this format we just go
don’t care about this format we just go
don’t care about this format we just go and have some fun and the fun turned out
and have some fun and the fun turned out
and have some fun and the fun turned out into a circus that is here to stay
into a circus that is here to stay
into a circus that is here to stay and I think this photograph there are
and I think this photograph there are
and I think this photograph there are lots of photographs of cricket with the
lots of photographs of cricket with the
lots of photographs of cricket with the glamour and the glitz but this
glamour and the glitz but this
glamour and the glitz but this photograph says it all
photograph says it all
photograph says it all the demigods had come they were here to
the demigods had come they were here to
the demigods had come they were here to stay look at all the Welcome that they
stay look at all the Welcome that they
stay look at all the Welcome that they got onto the ground and this was I think
got onto the ground and this was I think
got onto the ground and this was I think symbolic of where cricket had gone where
symbolic of where cricket had gone where
symbolic of where cricket had gone where cricket had gone yes the cheerleaders
cricket had gone yes the cheerleaders
cricket had gone yes the cheerleaders are they and the fact that I chose this
are they and the fact that I chose this
are they and the fact that I chose this photograph we kind of define my leaning
photograph we kind of define my leaning
photograph we kind of define my leaning towards one franchise or the other but
towards one franchise or the other but
towards one franchise or the other but we’re not getting personal here
we’re not getting personal here
we’re not getting personal here here’s another one to leave you with if
here’s another one to leave you with if
here’s another one to leave you with if you look at the photograph on the Left
you look at the photograph on the Left
you look at the photograph on the Left traditionally it was the cricketers or
traditionally it was the cricketers or
traditionally it was the cricketers or the cricket cheerleaders who got paid to
the cricket cheerleaders who got paid to
the cricket cheerleaders who got paid to cheer but in football it was the crowd
cheer but in football it was the crowd
cheer but in football it was the crowd who themselves were the cheerleaders and
who themselves were the cheerleaders and
who themselves were the cheerleaders and I think cricket is fast moving from the
I think cricket is fast moving from the
I think cricket is fast moving from the left to the right to join sports like
left to the right to join sports like
left to the right to join sports like football internationally where people
football internationally where people
football internationally where people themselves are painting their faces they
themselves are painting their faces they
themselves are painting their faces they themselves are dancing in the aisles you
themselves are dancing in the aisles you
themselves are dancing in the aisles you don’t need the cheerleaders well maybe
don’t need the cheerleaders well maybe
don’t need the cheerleaders well maybe once in a while but every entire stadium
once in a while but every entire stadium
once in a while but every entire stadium is a gathering of cheerleaders so to
is a gathering of cheerleaders so to
is a gathering of cheerleaders so to conclude you know typically in a for
conclude you know typically in a for
conclude you know typically in a for those of you who love the game when you
those of you who love the game when you
those of you who love the game when you finish the game of cricket at the end of
finish the game of cricket at the end of
finish the game of cricket at the end of a day’s play as it were even in those
a day’s play as it were even in those
a day’s play as it were even in those white flannels the umpire lifts the
white flannels the umpire lifts the
white flannels the umpire lifts the stumps to call stumps at the end of the
stumps to call stumps at the end of the
stumps to call stumps at the end of the day so I’m gonna call stumps on my
day so I’m gonna call stumps on my
day so I’m gonna call stumps on my little presentation here but with a
little presentation here but with a
little presentation here but with a little difference because this is where
little difference because this is where
little difference because this is where cricket is now headed you might call
cricket is now headed you might call
cricket is now headed you might call stumps but you’ll call stumps with a
stumps but you’ll call stumps with a
stumps but you’ll call stumps with a sing Bale because the bales light up
sing Bale because the bales light up
sing Bale because the bales light up it’s technology it’s everything we
it’s technology it’s everything we
it’s technology it’s everything we talked about the entertainment the glitz
talked about the entertainment the glitz
talked about the entertainment the glitz the glamour the sex appeal but you
the glamour the sex appeal but you
the glamour the sex appeal but you simply have to add the technology factor
simply have to add the technology factor
simply have to add the technology factor to it and you know that there’s no
to it and you know that there’s no
to it and you know that there’s no bounds to where Trickett heads in the
bounds to where Trickett heads in the
bounds to where Trickett heads in the new millennium just to leave you with
new millennium just to leave you with
new millennium just to leave you with one final image yes it’s coming back a
one final image yes it’s coming back a
one final image yes it’s coming back a full circle I did mention technology but
full circle I did mention technology but
full circle I did mention technology but you can have all this but you must come
you can have all this but you must come
you can have all this but you must come back a full circle to the human factor
back a full circle to the human factor
back a full circle to the human factor because this is the unpredictability of
because this is the unpredictability of
because this is the unpredictability of the game you know it’s going it’s
the game you know it’s going it’s
the game you know it’s going it’s growing bigger it’s going better it’s
growing bigger it’s going better it’s
growing bigger it’s going better it’s also growing bolder in the sky’s the
also growing bolder in the sky’s the
also growing bolder in the sky’s the limit thank you
limit thank you
limit thank you [Applause]
”
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