first then bags suitcases belts but
even footwear and jewelry it comes to
daily categories afferent to the world
of fashion and lifestyle objects
newspapers that we are used to seeing a
use multiple times during
the bow of a day they do
constantly part of our life e
fall into our daily scenario
the accessories are undoubtedly objects
with an aesthetic component
extraordinary often they are even
the decisive element in the definition
of a person’s image
the construction of our appearance is
an operation we implement in
practice every day more or more
less aware and in this process
every wearable object then
from the dress to the accessory it contributes to
transmit what we want
communicate about ourselves
but while clothing tends to be
increasingly basic simple homologation
the role is always stronger
of the accessory in expressing the
personality and therefore in defining
the identity of the wearer and therefore
the role of the component is undeniable
aesthetics of the accessory as an instrument
of communication of the set but often
we tend to forget that this does not
it is the only component indeed that
fundamental is that accessories
they are also and above all objects
which have practical functions one o
more than one think of the pins that
close cardigan coats or
belts which support the trousers
skirts the bags even suitcases
they are perhaps the functional accessories for
excellence by definition are born
just with the function of containing e
transport of objects in the
prehistory were the seeds in the ancient
greece coins and so on also in the
contemporaneity
the accessories are objects
that constantly establish a relationship
functional with clothes and also with
other objects to contain them for
protect them to stop them to tie them to
body then the suitcases to carry
personal effects
the bags that are worn together with others
bags or leaning on them
suitcases then the accessories yes
interface between them and yes
necessarily interface with the
body dress it contain it
they support it they support it for
this reason the user with his
ergonomics with its needs and central
in the design of an accessory e
on the two universes of the user and his
necessity must increasingly concern
research is the research that is the point of
departure to design accessories
really functional in design
research is fundamental to mine
students always ask to look at each other
around to identify aspects in the
which existing products are lacking and
especially to identify the
needs that the offer that currently
on the market does not yet meet for
know for example how the bag will be
of tomorrow
it is enough already today to look around not
we will clearly already find the one that
the appearance of tomorrow’s bag but
surely we will find the functions
because the functions of the stock exchange
tomorrow are the functions that the bags of the
present are not able to perform e
just from the research from the observation
that innovative ideas are born
they know something about the poor ladies of the
my neighborhood that especially those
old women all the time I catch on the
done while I look at them when yes
they go around with their bags in the street
these ladies have me for a long time
mistaken for a snatcher because me
they always saw with their eyes fixed
on their bags when I crossed him
on the way, luckily they understood
that are harmless and I had none
intention to steal the bags then
but observing these ladies
I gathered a lot of precious information
for my
because it is precisely the research of the
daily habits of a target the
first step of the design process
investigating what people need
transport which means they use for
move as many bags as they wear
sometimes they open them as they close them
hand use to open and close them
then studying the consumer in the
daily identify new ones
needs and trying to satisfy these
needs
start up and projects and overtime
there are indeed also accessories that
they are outside the context of everyday life
of extreme accessories , virtuosity
stylistic features that are extraordinary for
definition as thought for the
special occasions for example i
jewelry to wear at the premiere of
ladder
the red carpet bags or the bags from
parade in these accessories is not there
nothing ordinary materials are rare
and precious
the work is artisanal
complex
the volumes are extreme then bags and
jewels here must fall
perfectly in an aesthetic that
the aesthetics of the collection where
clothing accessories are completed a
each other to create a total look that
it must be strong and consistent and therefore
this is the size of the
pure creativity
here the limits related to the costs of
production dissolves the dynamics
commercial ones are deleted from those
that are the needs of image and the
product then comes to abstract from the
daily until becoming what
it is an unattainable dream but also the
extraordinary accessories must be
therefore wearable however limited
an occasion for special use
functionality of these productive
therefore also designed a bag of
parade as a bag must be able to
contain and transport something you must
to be able to carry comfortably must be able to
open and close easily and in a way
safe by green designers I do not consider
he corrected the project of the most beautiful
fashion clutch in which, however, not
you can also insert a lipstick or
that it’s so heavy
not to be worn
comfortably for 5 consecutive minutes
in fact, we must remember when we do
designs an accessory that the elements
aesthetic and functional elements not
they are antithetical
so these are two aspects that are
compatible and that together they go to
build what has a good project
design and therefore extraordinary when
manages to translate a function into one
pleasant shape or can make
functional and practical objects that
they have a great charm on the level
aesthetic
all this is relatively easy
in the high range because here the
workmanships are artisan materials
they are precious and all this allows in
relatively simple way of giving
life of extraordinary products
but what is even more
fascinating in the work of a designer and
the ability to reduce this
extraordinary nature of the accessory in the
everyday reality
so with an eye to the one
the industrialization of the product
in fact, only with the innovation of the
production process by the
creative you can guarantee a product
quality at a price accessible to
more I firmly believe that the
the role of the fashion designer is on its way
evolving creators more and more
they must move away from a vision
self-identified and a purely approach
aesthetic to the product this is not enough
more
in the future the designer will focus
more and more on the functional role
of clothing and accessories with
the goal of responding to delle
express or latent needs of the
consumer
the product will therefore be designed
giving more importance to those
aspects of performance and comfort yes
will have to think about the value generated for
the consumer in terms of functions
absolved as well as conferment of
status or as he said before
definition of identity through
aesthetics so the good project will be
less and less evaluated on the basis of
aesthetic beauty to the harmony of the
proportions
and it will be a little taken for granted
ability of a designer to generate
of beautiful objects
the variable instead which will bring more
competitive advantage a product
compared to another one
designed capacity to manage
problematic situations in a way
innovative
so the bag is more comfortable and more
functional for example to move into
motorcycle the suitcase that more easily there
helps to overcome the controls of
security at the airport these are
becoming the crucial criteria for the
choice of a product compared to a
other from a consumer
so this is accentuating for this
more and more within the
organizations the strategic role of the
design that will become just one
founding element of strategies
business with the main goal of
generate innovation and differentiate
from competitors all this not only
in the field of clothing e
of the accessory but above all in others
sectors from the automotive to food in
general therefore feels more and more
the need for a creative approach that
focused on the objectives
business on one side and on needs
of the consumer from the other then the
it will be the meeting between the beautiful and
functional
the catchy and the innovative to generate
value then beauty will save the
world but only if the designers succeed
to innovate the production process and
interpret people’s needs
with the aim of improving their life
daily through products well
designed and quality and value
will travel independently from
price positioning
the extraordinary project is therefore not
the expensive parade virtuosity
but the performing accessory that succeeds
better to eliminate an inconvenience or generate
extraordinary comfort in fact those from
innovative that manages to make it better
the daily thank you
[Applause]
”
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