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La forma come contenuto | Fabio Novembre | TEDxPolitecnicodiMilanoU


who preceded me many speakers who

they preceded me are men of the

future

I have always defined myself as a man of the

present precisely because I believe that

all my work does not fail

make huge steps forward for

each is who he must accept

I very often take steps

I mean I try to see looking for

see things

we all see the newspaper so which

one simply speaks with a point of

absolutely personal view I take care of

of space

I went to architecture and I do

design because then it was a bit the

destiny of all those of mine

so when I look at this generation

table simply do I move

sideways becomes stuff is here is one

sort of magic act in the sense

the title that I proposed was the form

as a content no then I imagine myself

always one cylinder per cylinder of the

prestigiator the contents of the cylinder

and a white rabbit then the shape

content as contained in this sense

there is always a second reading a

second message this is an eighth

which renounces the four supporting legs

at least it is not that renunciation

bets exaggerate four are carriers

171 remaining are soft therefore also

a sort of game of prestige because

the outer perimeter line and all

soft so people remember me

when in 2001 we presented if

in the building he touched them and I thought that

I was just floating because

there were so many legs even if they were

soft but then I at the bottom of the project

these tables simply because then

they are theaters of stories that can

to happen this was the sketch with which

I presented the project and hats

that is for me

I was interested in what happens

under the table then every and every thing

vector not a form as content then

I mean we played a lot

with

in the meantime with the idea of ​​piazza noli

of the square is the greatest idea

Italian architectural

I want to say this place an encounter

perhaps the largest export product

Italian architecture for me is reduced

in scale 1 to 250 and enters the living rooms

some people because we are a bit

forget the sense of the square but it is

simply this too is a game

of magic a simple pirouette a

lateral movement that serves to bring back

at the center of attention a theme like

that of the square

or I go to piazza gino valle a

milan where the buildings are made like this

they are drawn by gino valley itself to

which is dedicated to the square and to do

a building for the headquarters of the

milan team

I decide that this form must end

simply be a carrier of one

vector of a content

so these athletes run on the roof

of the ceiling impact with a ball

so that stuff there becomes a message

it was man motion emotion, however, exactly

also treat the surface of a

building not mine

like a canvas at the bottom it really is

always a side step this is a

architecture in the fantastic garden

bomarzo that has always struck me

that is, I look at my daily life

because then each one forgives if it is

choose the daily is not that if

necessarily from here to your home

always do the same between reproaches

lend different then this is mine

daily at the bottom of me and the bormio

daily I do the side step e

become this stuff here this is a

work I did for trent

the last three years the twenty-first in

bottom I did nothing else

people came in

in this mirrored igloo and he entered

inside my head

in fact, from those ears there were gods

great amplifiers from which they came out

words extracted from a book I have

written and is called design

explained to my mother so basically

an oxymoron because I assure you that it is not

you can explain the design to yours

mother absolutely can not

may the mother when I tried to

explain to him something my mother unfortunately

she died but when I tried to explain them

something she smiled and said fabio

what do you want to eat there is

it simply is not here then me

I try to explain it through the ears

of the of my head people enter

inside

tells a bit of history together with a

eight and a half words of fellini

I am very attracted to the faces of the gods

the faces of the masks at the bottom are are

our real business card no

we express ourselves with a lot of mimicry

facial

this is the typical mask of the theater

greek this mask was used to conceal the

real faces of the actors therefore anyway

to give it artificial connotations

but if there was also another use

absolutely interesting served for

amplify the voice

now there is this microphone that

vulgarly it is called ice cream even if

he does not lick

but think in the Greek theater they were huge

the open spaces so there was no need to

these gadgets that amplify almost

magically the voice there also the magic

you are very interested in this

this mask becomes a mask a

out of scale for our daily life

and here I am another thing there too

my daily life was one of them

readings of oscar wilde and beats me in

this phrase that struck me very much

all men lie but give him one

mask and they will tell the truth then

nemo serves to tell the truth and these

eyes to me know of truth I am

very fascinated by giving you bovi like

artist

we really lost a person there

he gave so much when so ma

asked a client to make a show room

of mosaic coverings in Berlin

thought about his trilogy of berlin them

he made three albums the two years 77 78 three

album and pc then put his big ones

eyes of two different colors in the window

of a mosaics showroom then you

always say this side shift

that is, the transfiguration of reality

look at reality with different eyes

simply different eyes in this

case with the eyes of the hnwi then for

I think this is an image that I took from

I’m interested in some morning

imagine two pillars these are

exactly 2 pillar they are

undefeated when I found myself doing

this place here that only dear Milan

done a good few years ago fifteen

twenty years ago I had these two pillars

but simply these pillars for me

they held up the building that was on it

this place

then they became these arms of

this god I was reading them too

the sacred text of the Egyptian dead was there

this god and until the sugar held the

heavenly time and then these two

pillars have immediately become

the arms of the god show and supported

the vault of this place in Milan

or I mean you come across mine

daily and also visit exhibitions a

artistic sea I love so much de

chirico then his squares of Italy ne

he did

hundreds of cassino no are obsessions

the arts are obsessed, they are gods

obsessive maniacs evidently to me

It becomes this stuff here live

relationship i look de chirico moves me

sideways I open my eyes a little

because then it is always this ability

of transfiguration boys the

design and transfiguration e

become this stuff here or I watch

Titian means this of 1538 was

beautiful now think of Titian thought

to all the artists at his time

they took these women almost always for

the majority of prostitutes from the street

that they had laid out on a triclinium

they painted them transformed into tea

because then all these paintings

they esteemed venus to the waters

the goddess seated then the deification

of the prostitute was the top

this is total power of

transfiguration exactly what

it happens with art no I have tried to

do it with this buried sofa here

interest was also made to overcome

the threshold of the artistic work

so to cross the barrier for me

that’s fundamental, that is, not thinking

that the work of art is other than itself

how much in some way to interact e

make her own cross the threshold

maybe that’s the only step forward

I like instead that lateral

cross the threshold of the work we go

come on

this

this I always speak point of view

heterosexual italian man then the

feminine is always in the eye and

however, in the desires of a man for me

has become this is my first

architecture thought there was the first one

first job in which these legs of

woman who is always a kind of goal

for any man they become the threshold

of a fashion store or

the newspaper can also be one

stylist like tommy hilfiger this one

advertising of his that he had asked

to make a special showcase for this

launch in Milan etc., etc.

in short, take advantage of it too

possibly to make a small pass of

criticism dc tommy hilfiger my dear up in

bottom you do nothing but propose

lifestyle will be people are none other than

of an imaginary assembly kit

like this then any step

you decide on any lateral point

view decided as a designer and ne

do what you want

I for example when I see this

machine here that people drive crazy

I am not at all passionate about

machines does not own a car for

me when they ask me to do those

a mustang but I like the name

mustang mass is a wild horse

then when they ask me to do it

same item for a product of

robin and houthi wooden toys

for children the mustang becomes a

real horse no, by the way, think about it

this little digression

and incredible that we still judge

the power of an engine in horsepower

that is, we are still so tied to

an old transport logic with

the equine animal to be transformed each

power any motor vehicle even of

a ferrari 500 horses from the bonnet a

I earn 500 horses so for me

when I see that car there for me

it is this transfiguration stuff here as well

or when I see this I mean

in our city we are used to

this kind of panorama for me this

panorama here becomes this other thing

this happened a few years ago

mayor of Milan asked me to solve

the problem that there was montenapoleone

lack of greenery and wild parking

simple mixi the two things you move

sideways the cars become the vessel

perfect replicated in fiberglass between

the other you make them pay for fiat because

he had to launch the 500 cabrio

so just the circle closes

you always have to close it as a designer

because basically what he was supposed to bring to

the result is home

look I do not know if you have heard e

read the thanksgiving speech of

bob dylan at the fifteen year old nobel prize

it’s not that he does things because he thinks

win

Nobel prize for literature 16 a bit

compared shakespeare and says second

you worried about how much it would be

liked the critics or how much it would be

arrived to posterity that yes

he worried about the stage has to do with it

the actress who has to play the role

the fake skull for Hamlet who is fake

ago and stain 3d if there had been that is

the problems are more contingent then

this make ends meet

this is true everyday life

it is the true job of the designer the

his move to the side and chose point of

view

let’s go forward or this me

I look at this among other things often happens

in the bad roads of ours

Italian and for me it becomes this stuff

here from another on one occasion

story telling why this is a

project i or whole or entitled green

line in honor of my visit to beirut

where a certain point you realize that in

this city

crazy was broken in two because

on the one hand there were the Catholics and

on the other, Muslim cyans, however

he shot from one side to the other barricade

you realize you are macy e catholics

Muslims

this road did not pass through it

plus nobody and in the asphalt mantle

so the plants started to grow

this this xvi to this road was

renamed the green line green line

some may even have boers who dream

for Milan, however, beautiful that a flower

that its force through the layer

of asphalt and regain dignity and its own

also to teach human beings

the often absolute nonsense or

I look at the alleys of Naples and comes to me

say I live in Milan where there are

roads more elegant and those le

streets of the quadrilateral of fashion

then as soon as I have the chance

Neapolitans Jun

milano this and via della spiga in the

specific this is an intervention done

for the illuminations of a few years ago

the commissioner calls series designers and

he gave me away from the ear and I decided

to replicate spaccanapoli in via della

ear with elements completely

made of bright diodes or I decide to

take the fetish object of mine

the designer’s youth to face it

with take and borrow one

character from the plato symposium can be

always the tona and a book in which

each from an interpretation

of love there is this playwright who

It is a certain point tells this story

it is the human being is a perfect being

very happy asexual and so happy that

it annoys the david and they complain

with zeus and to make it short zeus does it

all come in line these woes of

human beings and with rooms there

divide in half by forcing them to

then rediscover perfection

original simply for finding again

the complementarity of the masculine of the

feminine so I always have

the panton chair is considered perfect

I make zeus and break it in two often

in under and this is another

lateral displacement another point of

seeing the perfection at the bottom does not exist

we always search for her by chasing her

we are not always on the planet’s surface

a little we saw that they are looking for

or let’s look at this other one

each of us goes through phases of

settling evolutionary stages we say

this among other things in the sofa that me

remember many years in New York

I have always said when you are in New York

and the homeless, the homeless call them like

you want the homeless are the real masters

of the cities because these are

take possession of anything that for

road we basically do not consider it

public space with our own space

public space and where in case we launch

the paper on the ground is not there

we take care while they are the real masters

the city ​​at the end we will have to learn

a lot from them

when I proposed this plan has

cappellini I said giulio this stuff

here is adaptation exactly

the adaptation to the versity of the

conditions to find comfort in

any breaking point

and that’s what allows us to go

forward no or this is another

sofa that I have always designed for

caps

think that I am a little adaptation that

I’ve designed this thing only here

this element here that does not stand up

and this is something that interests me

explaining it is like an “I” and an ” I”

he is not standing

I always say that even linguistically

the ego is not contained in us

if we then mirror ourselves, it is the umpteenth no

I at the umpteenth power so we have

sense only if so many people put themselves

together

so this sofa is nothing else

many modules put together that yes

they can unite to infinity and create a

sofa for us no to seat

anyone on the other is used now

very much in the airport halls

call and en of the conjunction you and me

and you among other things end up the contrary

also DNA in a kind of chain of

different genome for more generation

shared if you want or yours

daily life is not even made of

classic references to be if not to say

corbusier the famous bed of the

psychoanalysis sigmund freud and these are

rorschach stains

rorschach and they ‘ll show you these tests

and you must give interpretations of

these stains for me it becomes is not

I’ve been here so I’m self-analyzing stretch

interesting guys that you realize that

in the early twentieth century, late nineteenth century

early twentieth century Freud was very cool

of its historical period then that

stuff there that corbier the young le

corbusier draw the 28 is nothing else

what exactly daughter of that bed

so it’s interesting how the design a

some evidently affected by the influences

cultural trends we say why

Freud was the king at that time

psychoanalysis truly the discipline

queen there is a lot more printers

3d era was the nanotechnology of the moment

psychoanalysis

in short, this stuff becomes lapsus here

so I take the

Freud’s sofa found him with the

angry ripple shell and change all

Persian patterns of the freud carpet

with rorschach stains or

I take the American flag

simply just do not transfigure

simply a little half-close

eyes becomes this stuff here that one

showroom that I did in in times not

suspicions of bushism now would be

almost to replicate for tramp but in short

self-styling this by assembling the flag o

staying in the theme of flags like

milan a few years ago asked me to do

a pavilion for shanghai that

it represented the city then there

question on what the cross

red in the white field you notice that the

red cross was the nobility of

capobianco was the people and houses of the

nobility of a city today novelty and

creative nobility then you put us

take us some fountain cut

careful and flunk the fountain were not

Milanese therefore what is also there

form as content and right of land

and not blood you know by affirming with

a junta of the right that however the

symbol of the city ​​and the red cross in

white field reinterpreted with

the excellence of Milan that are not

Milanese a little in spite of the league here

there is among other things a miuccia prada qua

there is the last Leonardo’s dinner that does not

it was Milanese malfa milano and here too

there this is from the manual of the

architects and the only historical thing from

find on the internet because now it is but

7 goods is practically disused in

prehistoric matter

the fact is that it is a bit of the approach to

however, this makes me come in

mind when this customer arrives

american vice fabio redo shops of

shoes and i do is stuff here because

basically it is simply to relate to

a shelf in space makes her mad

he opens his eyes and becomes this

this lattice is a bit of a fairytale

imaginary a little magical because I will have

I really like magic

look I did not believe so much and magic

a friend gave me a few years ago

a ticket to see david

copperfield

in my opinion I had forgotten why

then adulthood makes you forget one

series of things no then went there

says no stop or for social purposes the den

cetera or ma has placed in the front row at

his friend lucky enough this

at your distance david copperfield

he made me drop my jaw, that is e

na stuff be overwhelmed the magic is

beautiful and it’s as childlike as it is

so the eye is always approached

of the child that’s why I told you to

me in the cylinder is always the rabbit

White

let’s go on and look at a gesture like that

it becomes this thing here too there

this is these are years of

experimentation as always with this

project shows that it is a bag

this was a boys’ fair stand

a trade fair booth for a manufacturer

mosaics so everyone can tear up

interpretation each can do

become extraordinary everyday

everything

this is the least bought handle in

home when the house fact told me

that I want very simple the rod

italo et cetera

but then to sell it always under the

eyes I said boys but continuity

it does not satisfy me either simply or simply

removed matter and this matter has

originated a heart this because

small micro-story inside for me

it was the most difficult project he designs

the handle because I hate the doors myself

The doors are really disgusting

divisions or barriers I can not

support them then draw the handle

it was almost a contradiction in terms

evidently and here the title of this

handle as many times for any

opera explains love intentions so much

open store only love opens the

doors so it is not enough to challenge one

rod but you have to remove matter to

rod draw a heart and hold

a heart is here these are the covers

of two monographs made over the years

but also these passed

pure transfiguration here at that time me

liked to put my image in

cover then I simply said that

sense has

I see myself as I see myself that

I close my eyes I take a step

side I open my chest I find a flower

inside of me and I give it to the interlocutor

and this is perhaps the interpretation to which

I recognize myself more watch

to close I am not sure that

evolution is a step forward but

I am sure that evolution is a step

of dance

so enjoy it bye

[Applause]

”

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