A Favela Não Quer Só Comida | Hamilton Henrique | TEDxBlumenau

[Music]

[Music]

Today I believe that food

healthy is right and not privilege

But I said it today. I believe because there are

about four years ago this

healthy eating subject never

came into my house in my college

neither in my periphery nor in my

friends

in fact I have always believed that

The best food was the one I

I did not have the money to pay

she always had that sushi I could

eat there once a week once per

month right

we did not always have that money

and my design was changing

from the moment I met a

workspace called with the

pork here you have already heard

It’s that place that we work in

bermuda pool side has beer

de tardelli has all these things

nice but something that called me a lot

attention that day was my recruiter

that was ronaldo because he turned to

me and said so you can have lunch at

local

our brought impact was very great

because the coworking space usually

tend to me is upper middle class

and then in my head the best

feeding is one that could not

pay

so when I entered the body that suffers

ours has student of the puc that the

People will know how to choose the best.

this will bring a great deal of

effect for me and my expectation

when I started working with what was

That

I think I swore my lunch

would be picanha the first day

the second day will be a homemade bomb

something like that because it was what I

I would join a whole month to eat alone

When I got there my reality was

another dedicated as they net eggplant

but it did not stop and not only was it getting worse and

centipede and pattern of vegetables I had

there cjv wins

I swear I was extremely

but after such upset but then

A while I went eating was feeling

the difference said in my life then

was pretty cool

and then after

Time I went to my community.

lives in são gonçalo

and there in my community he meets with the

friends and having a chat was good to ask for a

pizza I told an eggplant lasagna

and then everyone the first reaction of

everybody went to the civil house a playboy

what is this eggplant forrozão?

That I said ‘do not calm, I’ll go to the

Google

I’m going to search here, we’re going to be there.

cool, you’ll like it

and then I went to google searched

I looked, I did not find anything

Then I said puddings, man, but it’s cool.

because now I’m enjoying it, I’m going

To take back to my community I went

talk to enterprising friends

the new economy

and then they turned to me and said so

favela face in the beginning does not make her

likes beans and flour favela like

of things have nettheim substance

Mason there Valetta only has quarry

but it’s alright

those words entered the heart

I got upset but at the same time I said

face is possible not only must take in

Sao Goncalo

I have had the opportunity to live in more than 30

to visit more than 30 communities after

I went there and lived in four others in

four different states

and in this impact he could find nothing

access to food

healthy within the community

soon healthy eating

had an access problem like many

say is expensive when there is when

supply and demand will be completely

other then it’s super normal in any

community today in rio de janeiro you

find hot dog hot dog with everything up

with ground meat

but he was not at all healthy

access and lack of access to it

does not generate it ends up failing with one with

relation to the opportunity to

people to taste healthy food

these things from the community and lack

these eating habits brings these

data that is quite annoying is not one of the

main movements is diabetes

type 2 diabetes not only type 2 but

other chronic diseases

but I speak type 2 diabetes because she

directly related to habits

food of the community

and then the guy got sick he goes to

where a single health system

and then I went there and wanted to know what

was happening

– I needed to understand exactly what

how sus treated these people

there was no health problem of

Power and realized that more than 50

percent to 20 more than 50% of

were related to the

people are asking for medicines

to treat cardiovascular diseases

so I realized at that moment that

it was no use constructing more hospitals

because the number of people who

people have

meets the recurrent patient of a

disease that is not being treated and

then I was in the background

I went through these communities and fut

find more data and see that more than

60% of our low-income population

have at least one person who has a

cardiovascular disease at least one

I am making a national record if I

make a community cutout

easily rise to 80

few percent

and then I went digging deeper I went

trying to understand even more why

communities say that the

favela only eats beans and flour do

because the food is something

Traditional, it’s no good for us to visit

the whole country but the best rice is

who

Mom always and I needed to break it

not break I needed to get inside

of the people of the

community to make sense

because as long as we do not change the

tradition within the community that

community needs to feed better.

You’re not going to change there, you’re talking to me.

It broke but I needed to feed myself.

better the community and such

healthy eating guy rope and there

I was wondering why it was so

expensive

It was the first time I used my

college knowledge I swear

production engineering is difficult but

was the first time I spoke here in

Home, I’m going to use this business.

and then I went there I went there the farmer

I went there on the tip wanting to know what

was rolling

and in that process I went there in the

agriculture, I asked him in the

time was where that tomato was

ten contos and reminds one kilogram taken

against 4 onions and buy one

apartment was like that and then I went

ask for the dear brother because the kilo

tomato is so expensive

he said I do not know how I’m seeing the crate

4 50 and the dog was over 30

tomato suffered to have some problem

on here

So I tried to understand the whole

process and saw that to exit the

farmer to the restaurant was very

ground was very ground

This was my moment, you know that exact

I said our time and I killed the greatest

problem because a lot of people say that

it is not accessible

to the community

Ok it’s not from there because you do not see

has no demand and such but if there is

raw material she was very expensive

I would never be able to make the

community gain more money to

buy but when I discovered that the

raw material it had a price

accessible and the process until the

community that was the turbulent

there was born the Savior loves my savior

1st social business in Brazil to focus on

democratizes healthy eating for

the community

we are simple is a business of

community to the slum community

to the favela we begin to identify

This is what I told you.

I felt that moment is in my

head april that care cycle

I swear to you anyway I

I began to understand each type

farmer

he has the whole process there of planting

spoon and carry giant and if I bring

agriculture into the favela

Then I started to ask about the favela has

someone there has someone who has to plant

There is talk, I plant but only to

eat

the leaf beauty I buy calm and

nobody ever asked me this was a

beauty then buy from you plant

but the guy started to get super

excited within the community I started

to observe the following that they had many

girls who had children and many new

there the nursery hours in the favela are

cruel mean is 9 to 4

she had to get a job that

she could leave her son 9 and

that she had to leave before

independently of the traffic these things

to search I said damn

the drama works at that time and the

This is how it works two years ago.

the delivery people noticed the

next that there were a lot of boys

there in the favela and there was a time

half anxious was doing some things

that were not very cool and so

I went there and come to the post was

so the van was the following my son I

I have a process here and then I realized

another thing that this team that

she’s 18 to 20 years old she likes

much of a title of one of a thing

cool, I told him so, look him

first I tried the first

employer was like this guy has a vacancy

there of delivery and will play deliverer

Whoever father was, I told you, it’s okay.

then I turned pro playing there has spoken in powder

a vacancy for a logistics operator and he

turned to me and said do it with

every little thing is so cool

then I turned to him he was he

He ‘ll see it here He goes to

Geez because he was with the

half jobs came that were not so

cool like this and that’s what I said Looks

It’s only simple that the shipment will arrive.

You’ll see if you ‘ll send it to go.

to the kitchen the kitchen will prepare it

will deliver in the client’s own salad

It’s almost the same thing you do there.

Only now it’s cool, and then

very sure it was too much trouble that he

was amazed and today is one of the

our best logistics operators

and for our client it was something that

It was really cool because in this wave

At that time I began to observe the

next that there was a wave in the south zone

of a shirt that is using the trash

the organic where it comes to whom it

I said that geeky person who knows

where everything comes because to the favela people

people always with my bad

we never learned to see things I

I remember when we was

talking to the community now

this meat business with cardboard I

I said man, it only has this commotion because

the rich man for the first time discovered that

is clearing the case and cardboard

because we already knew that he ate meat

rises

changed a lot and then for the first time

time we brought this process to

inside the favela we look only

planted by so-prepared by

cyclane delivered by beltrame that I know

that no doubt of him but he delivers and

you are responsible for maintaining all

This ecosystem was beautiful there.

It’s good to see the community preparing

food for the community

and then the big balcony people always

They ask how was the campaign

advertising that you have spent and such

they were because within the community

people would not turn up and talk to me and

he spoke like this with less talkative

loves not not

Today I have how to talk about Edilene.

passed through the new community

discovery talking today is the salad and

have to eat have to eat

and we grew up and things

began to happen began to give

We hit 200,000 people in

two years

we have grown to six states to

people today have two operations out

of brazil and nairobi in angola and the

things were blown up

Only then I started to wonder

something like that

very cool who was the favela

because when business begins to

we start to get in

cool places but people usually

No answer to who the favela

who the favela we want to change

people want to improve the nutrition of

which favela

no one ever asked is for

community

if what she is eating

no one has ever made a product

directed to the favela

there is no such product for

the community such because people

they confuse a little of who the favela

favela usually what that

expression that which is very very common

between people or not but when

Arrive at the beach.

with the pot farofa and spoke to

favela is that is when we are

living in the coolest neighborhood and tatá in

favela we talk without neighborhood people

is being worked on because it has a

shanty town

I’m not this favela.

I’m another favela I came to get

understand that favela

We want to change and when I look at

inside the favela

beautiful designs and wonderful touches

by the favela itself

favela they developed projects

cultural and I asked a question that I

I guess I’ve never done it in my

life that was what the favela does after

to eat a salad that normally

our mind is always so what the

kit one person whats the first picture

that comes to our mind when people

think of a person who eats a salad

ripped abdomen running on the beach

with your labrador

but the menezes but the favela is not like this

You know how different we are and I

I discovered that after people

finished eating a salad with their

social projects

children were ordinary children but

in other schools

play to the favela had its

own sport this is a staircase

huge in London and 300 more steps than

has it on the hill of the

reef and that people bet race

and the recognized race champ face

300 steps face has medal and trophy

was let

we started to invest in it because

We talked about whether in each favela is

favela we started to create

non- surfing championships that not all

world had to be board but I think

the alligator championship knows alligator

was this because I have to encourage the

life of the favela because it is not

encouraged

I have to encourage you to say that

favela has the right to a good

and in this process I

I found myself in life style favela because

It was the most I fell in love with, I already

I was born in a community

but when the meeting came into contact with the

culture, I said yes now

Now I believe that feeding

healthy right and not a privilege

and I dedicate my whole life to working

every day to show for the

society that the favela can eat well

[Applause]