O Que o Mundo Perde Se o Seu Negócio Deixar de Existir? | Kiko Kislansky

[Music]

lacked that the world loses this business

of you ceasing to exist a company

what work do you work for the world

loses

This is a question that every

entrepreneur should be able to

answer but unfortunately we are

to reflect on questions

so it is to reflect on why when

It’s a kid’s remember, remember when I

I wondered why they said yes

only because then there is no answer

because yes

can not be the answer to the

entrepreneur basically there are two

types of companies

the first is a group of companies that

leaves the world better when I was born

on the other side is the group of companies

makes the world better when it stops

and here I wanted to deal with this

first group is the group of companies

leads the humanity leaving the world

better when it comes to exist only

That’s what we need to look at.

inside

we are not used to looking

inside we know what we people

Do we know how we do the

people do not wonder why

people do

How would you say it is in your inec

would say the great mário sérgio cortella

because we do what we do because

we raise every day the meaning

meaningful with the soul I tell

you companies have to be more

turtles yes turtles do not come speak

and I came to talk about

Entrepreneurship Companies Need to Look

into a turtle do when

she has a threat when she has a

way to go

which is the first of her behavior

to look inside is why it is

there the answers are in.

that she can connect with

essence of her and so follow

and this is the invitation I make for the

entrepreneurs so that they are

turtles also before looking at

external opportunities to look at

the internal worries I want

change as a business which is the value that

I want to take humanity to the

from what I’m offering

as a business

Actually, we ‘re full of

shoals following a flow in the market

Knowing what you do knowing how you do more

without conscience behind our

actions and so we build a

empty market

Remember when you were children who

they asked you what you

They want to be when I grow up I remember.

Well, they always asked me that and

I think we make our

children you want to be when

grow up

they speak doctor firefighter lawyer

soccer player and we build

adults thinking about what I’m going to do

I need to do to have to win in the

life right what they say to us but I

I ‘ll tell you

We have to win in life, I say.

Win in life

to win in life and I’ll tell you

Imagine if we changed this

ask the children and the people

ask if I see what you want

be when you grow up we wonder if

what you want to change when you grow up

what is its cause what is the impact

What do you want to leave behind is the legacy?

What do you want to leave as you want?

be remembered

yes be superhero children are born

with this essence that we can

keep this

The same happens with entrepreneurs who

live the greatest crisis today the greatest crisis

that we live is not the economic crisis

is the crisis of meaning is the crisis of

sense is the existential void and in

The truth is that Monday is more or

less so because working can be

a work at work is not a

expression of the soul not expression

what you believe the most is a

work and what we want through

this proposal is to show that working

It does not need to be a work to work.

It can be a pleasure and Sunday night.

It can be beautiful tomorrow morning.

Monday

but for this you have to look at

inside that needs to be turtle

so without looking inwards following

only the flow of the market in

external opportunities and not the

opportunities and concerns

we build full flood companies

billing but sometimes empty

full feeling of transactions

commercial

but sometimes few transformations

social ideas full of ideas but few

ideals full of consumer goods but

little consumption of the action- packed good but

little intention behind those are

because I offer this to the market

What is my intention but does it exist?

Yes, a great generation of

entrepreneurs that I am part of that

has injected new elements into the market

work and showing that it can

play this private- sector game of a

different way you can invent

to bring a new approach to this world

knows that these entrepreneurs have in

common belief and I build a

theory that there are three

essential elements for the construction of

of a business for the purpose of

business transformer

these three elements are part of the

transformation track

the first element is consciousness

the conscience is when the entrepreneur

understands that what it does affects

everything and what the whole does affect the

business

that way he can feel

interdependent and not independent of the

market he has a sense of

belonging, he has a sense that

it belongs to the universe that the business

it needs to be connected with

this from the moment he has

this expanded awareness he can

look at purpose and wonder why

I do what I do because mine

business exists

not that I do not how I do

do not target them, but because it requires

soul with the expression of belief

meaning what meaning there lies the

purpose that inner flame that vibrates

very strong in my heart it makes me

raise every day in this direction for

behind what we do that is the

second element of the triad of

transformation that this belief

in this new generation of entrepreneurs

from the moment we have a

expanded awareness a purpose

clear and strong we can protect

the element

who could not could not fail to

be the people we call this

element of humanization people before

of people processes before methods

people before goals and from the

moment the company can

build this path of having this

alliance

in this path of conscience purpose

and humanization it becomes the organism

transformer

What this creates is that a company like

which would be a world where all

companies experienced this triad

expanded awareness for your lope

place in any definite purpose and

humanization in the first place as it is

what would this world be a happy world

the world with smiles and knows that the

competitive advantage of a

organization is happiness with

happy employees they have

best performances even give

better results as well as making the

test or do with everyone is a

smile together for some time

perceive how mute perceive as that of the

environment and organizations that have

base track reflect this

smile inside work and over there

really does not

work to get an idea this is not

Just philosophy, this is not a

This idea really is elements that

work for you today.

have a notion the business book

humanization of hashish souza brings

It is very clear that companies that

experienced these elements during the

The last 15 years have had fourteen

more than the result of performance in

terms of strategic results and

financial well then the track

not only does it generate that smile they

financial and

do not get me wrong I believe in profit

profit is key

without it the company does not survive

I believe in profit believe in

capitalism, but I believe that

capitalism can play in a way

different and that’s what the track

proposes you do not need to change

system

we can change the way the

people adapt with people

slide with it

this is the proposal of the triad profit is

important but before being

before love comes, love is greater than

money being is greater than t

that’s what the back track is now

I’ll look a little behind so that

Do you understand a little of how I

I got here when I asked

to you what would it be like if people

ask if for children who

Do you want to change when you grow up?

stop to think about it because it’s me

I asked

I do not know how it got to me but

during my childhood, my

adolescence I wondered what it was

and my passage here, what is the

my legacy what I want to leave the

world and there as a child I was

in love with football that is very

in love with football Sunday the ball

the ball deflects the ball in the backpack

there is another great passion that was

to create connections that was to create is new

ways of doing things

innovate transform me relate me

I knew that to get this side here

I had to study and to follow the

ball I had to go to a club

soccer

but here in Brazil it is impossible not to

I was able to pursue a career as a

soccer player and entrepreneur to the

same time it was there that I received

the most important link of my

life

I remember as if I were a scout today .

a company and inviting them to go to

United States play football to study

entrepreneurship

that is, I could unite the first passion

with the second passion in one way

and I went to the United States to attend

graduation this adventure that

incredible journey and play football

undertaking

only in the second season and had a

problem a lumbar injury running

during the game

I’m sorry, I have a lot of pain in the

legs and simply stopped falling moment

difficult frustrating moment, yes there

with me had fallen a dream that was a

I dream of playing ball

but then I connected with something very

because the next day I realized

that nothing is by chance I realized that it was

inside the classroom that I needed

being and that the injury had to

happened because it was in the classroom

that I connected with this new approach

the business world was where I

I understood that through business

I could contribute in some way

to take humanity understands that the

business world could be heroic

and that talking business does not

he needed to be pejorative he was not

Something bad could be talking about something.

very good of something transforming something

inspiring

I went back to Brazil with this desire to

contribute to this training of this

movement in our country understands that

before passing this message to the

world I needed to see her first

How was I going to talk to the companies?

that they had to have purpose

humanization consciousness otherwise

experience in practice would be a

stage speech and then I understood that

you need to experience this before

and that was how she was born she would use a

movement that works with fashion

conscious where we transform

purchases in acts of solidarity

basically every transaction is

make a benefit for someone

social vulnerability situation

the purpose is to give hope and make

the most human world

we started with the shirts built

production chain

urbanized by great men like the

maurice and jackson on the sidewalk in

savior and for each shirt sold

another was donated

then we move on to the backpacks

built from material

reused

Let’s go to the streets and get pants.

jeans and fabrics we took this is a

community called new hope for

beautiful women like meire and raimunda and

they built the chivas that were

marketed

there we began to understand that I could see

the impact through fashion

in one of our deliveries that

we make the shopping experience

basically the client he wrote a

This dedication is dedicated to

with another shirt taken by

someone on the street and in a

of these actions we find your Jorge

living in a street situation a person

It was incredible that when

present that said the message that

people not only from Avaí delivered more

had a moment with each one of them

when he came to receive his message and we

will tell him about the strength of this

love message bigger than the money you

is one of the prints

taken to the world he said the following

My son, you do not need to tell me.

This is what I’ve been living for the rest of my life.

It’s very clear to me, love builds

selfishness destroys and my son does not

stop taking this message to the

world does not stop do not give up the world

need this message and maybe if the

world had this clear message might

I was not where I am today

so an invitation I have for you

do is take this message to the world

and it was there that I actually connected with

the purpose of life that somehow

show to the world corporate world

of businesses that being well beyond t

that human values come before the

financial values

We take a step further actions

We did not want to be a welfare worker.

we just want the necessities

people’s basic skills

we connect restaurants we take

street meals in partnerships

with the big partner restaurants

more than three thousand meals taken

for street people more

of 100 dinners in the streets more than 500

volunteers involved people who were

that yields have become volunteers and

connected with the social from the

own capitalism only that play of

another way

we built a house in partnership with

ong ceiling where part of a collection was

all designed to build this house

so today a person who did not have

home today has because of capitalism

I say it again

only that playing in another way does not

Hates the game, play different.

we also have the glasses the peace the peace of

a need we saw on the streets of

that the difficulty of

school because they did not have the

ideal cruise and we created the

wood made from reused wood and

for each sold glasses another era

donated one degree glasses

after an ophthalmological consultation

for a child in situation of

vulnerability and there we could not

to give her not just the vision of

school board but the vision of the future

her vision of her dream and we realize

a big impact a big difference

children who could have access to a

grade glasses on account of education

and then we started to connect with

education at the moment we do not

I was still satisfied

we wanted to go further we noticed

that what we wanted was to go to the root

of the problem and brought together 60

street situation in a conversation like

and we asked them what we

We can do it for you.

is that we are doing right that

You really need conversations with

incredible men like Silvano and there

people understood that they needed

something that went far beyond what the

we were offering and their

edmilson raised his hand and

following the young

I wanted you now not to

worrying so much about me I wanted

you worry about the young people to

that they will not live what they

I lived today that you offered some

education for these young people.

and that’s where we looked inside

reshaped our business model

understanding that education was based

we look at the UN goals

we really connect with the goal

number 4 to be able to

capitalism contribute to education

quality of people and today from the

of each piece sold

we directly contribute to a

day of school of a young to the young

have access to it you need

transportation material feed

teaching in infrastructure teachers

and we now act directly

financing these values in partnership

with the alliance institute more than 45

O Que o Mundo Perde Se o Seu Negócio Deixar de Existir? | Kiko Kislansky | TEDxBlumenau

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