hello everyone welcome to another YouTube hang out super excited to be
YouTube hang out super excited to be
YouTube hang out super excited to be here I am joined by John Dee Webster and
here I am joined by John Dee Webster and
here I am joined by John Dee Webster and he is a comedian and author of five
he is a comedian and author of five
he is a comedian and author of five books and today we’re going to talk
books and today we’re going to talk
books and today we’re going to talk about how he’s written five books before
about how he’s written five books before
about how he’s written five books before the age 30 how you can do it too and
the age 30 how you can do it too and
the age 30 how you can do it too and offer his ten tips ten ways on how to
offer his ten tips ten ways on how to
offer his ten tips ten ways on how to write an exceptional book John Holcomb a
write an exceptional book John Holcomb a
write an exceptional book John Holcomb a bargain but merde so for my audience who
bargain but merde so for my audience who
bargain but merde so for my audience who may not be familiar with you can you
may not be familiar with you can you
may not be familiar with you can you give a little context a little bit of
give a little context a little bit of
give a little context a little bit of background and then let’s hear some tips
background and then let’s hear some tips
background and then let’s hear some tips sounds good sounds good the genres that
sounds good sounds good the genres that
sounds good sounds good the genres that I’ve written in our polemics poetry
I’ve written in our polemics poetry
I’ve written in our polemics poetry satire and comedy and I’ve recently been
satire and comedy and I’ve recently been
satire and comedy and I’ve recently been working on a self-help book that I’m
working on a self-help book that I’m
working on a self-help book that I’m getting ready to finish up and actually
getting ready to finish up and actually
getting ready to finish up and actually actually mention you in the self-help
actually mention you in the self-help
actually mention you in the self-help book one of the chapters is the tops and
book one of the chapters is the tops and
book one of the chapters is the tops and personal development channels on YouTube
personal development channels on YouTube
personal development channels on YouTube with the most substance and I’ve gone
with the most substance and I’ve gone
with the most substance and I’ve gone over the UK channels and I actually
over the UK channels and I actually
over the UK channels and I actually actually named your channel as number
actually named your channel as number
actually named your channel as number one channel with the most substance on
one channel with the most substance on
one channel with the most substance on YouTube hi I appreciate that and now
YouTube hi I appreciate that and now
YouTube hi I appreciate that and now you’re adding more substance to it too
you’re adding more substance to it too
you’re adding more substance to it too here we are yeah there you go cool so so
here we are yeah there you go cool so so
here we are yeah there you go cool so so for someone who wants to write a book
for someone who wants to write a book
for someone who wants to write a book let’s get into some of the tips what do
let’s get into some of the tips what do
let’s get into some of the tips what do you what do you recommend for someone
you what do you recommend for someone
you what do you recommend for someone who’s I mean I’ve been doctoring in my
who’s I mean I’ve been doctoring in my
who’s I mean I’ve been doctoring in my process so I’m writing my first book
process so I’m writing my first book
process so I’m writing my first book it’s just finished is in pre order right
it’s just finished is in pre order right
it’s just finished is in pre order right now with penguin Random House what are
now with penguin Random House what are
now with penguin Random House what are some of the ways that people need to
some of the ways that people need to
some of the ways that people need to know maybe maybe I should have listened
know maybe maybe I should have listened
know maybe maybe I should have listened to this before I wrote my book but but
to this before I wrote my book but but
to this before I wrote my book but but here we go let’s hear some tips i’ll be
here we go let’s hear some tips i’ll be
here we go let’s hear some tips i’ll be going over 10 different tips they are
going over 10 different tips they are
going over 10 different tips they are how to ensure quality routing how to
how to ensure quality routing how to
how to ensure quality routing how to make everything you write see more
make everything you write see more
make everything you write see more intelligently written how to never waste
intelligently written how to never waste
intelligently written how to never waste a good idea how to develop a habit to
a good idea how to develop a habit to
a good idea how to develop a habit to write how to be at your best when you
write how to be at your best when you
write how to be at your best when you write the six key parts to selling your
write the six key parts to selling your
write the six key parts to selling your book how to get your book noticed when
book how to get your book noticed when
book how to get your book noticed when people search on amazon how to market
people search on amazon how to market
people search on amazon how to market your book
your book
your book how do you get good reviews and most
how do you get good reviews and most
how do you get good reviews and most importantly how to get it done that’s a
importantly how to get it done that’s a
importantly how to get it done that’s a lot of stuff so I know where where we
lot of stuff so I know where where we
lot of stuff so I know where where we don’t have an insane amount of time
don’t have an insane amount of time
don’t have an insane amount of time we’ve got just over half an hour and we
we’ve got just over half an hour and we
we’ve got just over half an hour and we also got some reader questions coming in
also got some reader questions coming in
also got some reader questions coming in or viewer questions which women which
or viewer questions which women which
or viewer questions which women which one he feels like let’s start from the
one he feels like let’s start from the
one he feels like let’s start from the most important what’s the what’s the
most important what’s the what’s the
most important what’s the what’s the most important most valuable one most
most important most valuable one most
most important most valuable one most may be controversial or most you know
may be controversial or most you know
may be controversial or most you know looked over one that the people really
looked over one that the people really
looked over one that the people really need to know that will help them write
need to know that will help them write
need to know that will help them write their book okay the one that has helped
their book okay the one that has helped
their book okay the one that has helped me the most my first book was a book of
me the most my first book was a book of
me the most my first book was a book of quotes in a genre then went to rot in
quotes in a genre then went to rot in
quotes in a genre then went to rot in and that basically researched a lot of
and that basically researched a lot of
and that basically researched a lot of books that are the subject that I wanted
books that are the subject that I wanted
books that are the subject that I wanted to write about and I selected the best
to write about and I selected the best
to write about and I selected the best ones and one of the best practices you
ones and one of the best practices you
ones and one of the best practices you can do before writing a book is to do
can do before writing a book is to do
can do before writing a book is to do research and find some of the best
research and find some of the best
research and find some of the best quotes and passages that you think a
quotes and passages that you think a
quotes and passages that you think a peel to you the most and figure out why
peel to you the most and figure out why
peel to you the most and figure out why you lock them and then take those
you lock them and then take those
you lock them and then take those lessons and apply that to your routing I
lessons and apply that to your routing I
lessons and apply that to your routing I love it so Xena was writing in he’s
love it so Xena was writing in he’s
love it so Xena was writing in he’s right he’s asking was it a goal for you
right he’s asking was it a goal for you
right he’s asking was it a goal for you to write five books before you were 30
to write five books before you were 30
to write five books before you were 30 no no yeah I just kind of a kind of
no no yeah I just kind of a kind of
no no yeah I just kind of a kind of creep up on me uh the way it happened
creep up on me uh the way it happened
creep up on me uh the way it happened was is after I graduated college my step
was is after I graduated college my step
was is after I graduated college my step dad wrote a book and then my mom murder
dad wrote a book and then my mom murder
dad wrote a book and then my mom murder book and I kind of solved that it could
book and I kind of solved that it could
book and I kind of solved that it could be done you know when a it’s kind of
be done you know when a it’s kind of
be done you know when a it’s kind of like a that guy breaking the four-minute
like a that guy breaking the four-minute
like a that guy breaking the four-minute mile I think you know when somebody else
mile I think you know when somebody else
mile I think you know when somebody else does it you realize that you know it’s
does it you realize that you know it’s
does it you realize that you know it’s possible so i had to people very close
possible so i had to people very close
possible so i had to people very close to me write a book and I was like well
to me write a book and I was like well
to me write a book and I was like well they can do this this is something I’ve
they can do this this is something I’ve
they can do this this is something I’ve always wanted to do then I can do it and
always wanted to do then I can do it and
always wanted to do then I can do it and my heart my first book took me three
my heart my first book took me three
my heart my first book took me three years to rot and as they always say with
years to rot and as they always say with
years to rot and as they always say with everything the first time you do
everything the first time you do
everything the first time you do something is the hardest and after that
something is the hardest and after that
something is the hardest and after that pretty much cranked out a book a year
pretty much cranked out a book a year
pretty much cranked out a book a year and that seems to be the
and that seems to be the
and that seems to be the rate them that I go with my process
rate them that I go with my process
rate them that I go with my process awesome um Cape of Good Hope is asking
awesome um Cape of Good Hope is asking
awesome um Cape of Good Hope is asking what makes a good motivational story a
compelling backstory on it is important
compelling backstory on it is important um people tend to identify with
um people tend to identify with
um people tend to identify with struggles um Anthony Robbins with
struggles um Anthony Robbins with
struggles um Anthony Robbins with janitor um Brian Tracy um I think lived
janitor um Brian Tracy um I think lived
janitor um Brian Tracy um I think lived on a assistance for a while and if
on a assistance for a while and if
on a assistance for a while and if somebody knows the in from the bottom
somebody knows the in from the bottom
somebody knows the in from the bottom the top they’re more likely to respect
the top they’re more likely to respect
the top they’re more likely to respect you and realize that you know you’re
you and realize that you know you’re
you and realize that you know you’re you’re a lot like them I think people
you’re a lot like them I think people
you’re a lot like them I think people have a lot more people think identify
have a lot more people think identify
have a lot more people think identify with more if they know that you’ve you
with more if they know that you’ve you
with more if they know that you’ve you know struggled in the gone through hard
know struggled in the gone through hard
know struggled in the gone through hard times but it’s also important to include
times but it’s also important to include
times but it’s also important to include accomplishments in your in your story
accomplishments in your in your story
accomplishments in your in your story with my a self-help book I have each
with my a self-help book I have each
with my a self-help book I have each section divided into who what and how
section divided into who what and how
section divided into who what and how for each out him and with the who
for each out him and with the who
for each out him and with the who brought about successful people such as
brought about successful people such as
brought about successful people such as Steve Jobs Bill Gates and so forth and
Steve Jobs Bill Gates and so forth and
Steve Jobs Bill Gates and so forth and like I say I was sure to include that
like I say I was sure to include that
like I say I was sure to include that their biggest struggles as we’re as well
their biggest struggles as we’re as well
their biggest struggles as we’re as well as the biggest triumphs in that so a
as the biggest triumphs in that so a
as the biggest triumphs in that so a compelling backstory is very important
compelling backstory is very important
compelling backstory is very important to a story I think to at least in my
to a story I think to at least in my
to a story I think to at least in my case I am obviously writer now but most
case I am obviously writer now but most
case I am obviously writer now but most of my content creation comes with the
of my content creation comes with the
of my content creation comes with the videos you want to create something that
videos you want to create something that
videos you want to create something that motivates you if you want to if you’re
motivates you if you want to if you’re
motivates you if you want to if you’re asking how to create a motivational
asking how to create a motivational
asking how to create a motivational story it should be something when you
story it should be something when you
story it should be something when you read it over you get motivated by or
read it over you get motivated by or
read it over you get motivated by or when you watch that video you get
when you watch that video you get
when you watch that video you get motivated by the first motivational kind
motivated by the first motivational kind
motivated by the first motivational kind of video that I did was it actually
of video that I did was it actually
of video that I did was it actually cheered the story of the four-minute
cheered the story of the four-minute
cheered the story of the four-minute mile I was called believe has over
mile I was called believe has over
mile I was called believe has over million views now and someone close to
million views now and someone close to
million views now and someone close to me was in the video business hated that
me was in the video business hated that
me was in the video business hated that video and said no YouTube video should
video and said no YouTube video should
video and said no YouTube video should be longer than six minutes and this is
be longer than six minutes and this is
be longer than six minutes and this is just way too long i’ll never do well
just way too long i’ll never do well
just way too long i’ll never do well I just I started doubting a little bit
I just I started doubting a little bit
I just I started doubting a little bit like hey this is a guy who knows what
like hey this is a guy who knows what
like hey this is a guy who knows what he’s talking about but at the end of the
he’s talking about but at the end of the
he’s talking about but at the end of the day I loved it so much and motivated me
day I loved it so much and motivated me
day I loved it so much and motivated me every time I watched it that somebody
every time I watched it that somebody
every time I watched it that somebody else must be motivated by this too and
else must be motivated by this too and
else must be motivated by this too and so I put it out and share it and so I
so I put it out and share it and so I
so I put it out and share it and so I think it’s important for you to be the
think it’s important for you to be the
think it’s important for you to be the barometer as well so it has to pass your
barometer as well so it has to pass your
barometer as well so it has to pass your asset test you have to be inspired by it
asset test you have to be inspired by it
asset test you have to be inspired by it if you’re writing if you write a
if you’re writing if you write a
if you’re writing if you write a self-help book you must you like there
self-help book you must you like there
self-help book you must you like there should be something that also inspires
should be something that also inspires
should be something that also inspires you or have inspired you and you’ve gone
you or have inspired you and you’ve gone
you or have inspired you and you’ve gone through that process to become better
through that process to become better
through that process to become better yourself and so even videos now we do
yourself and so even videos now we do
yourself and so even videos now we do three to four videos a day on the
three to four videos a day on the
three to four videos a day on the channel I see all of them before they go
channel I see all of them before they go
channel I see all of them before they go up and I have to like them or they don’t
up and I have to like them or they don’t
up and I have to like them or they don’t go up and so I’m grateful that everybody
go up and so I’m grateful that everybody
go up and so I’m grateful that everybody kind of enjoys them and finds value in
kind of enjoys them and finds value in
kind of enjoys them and finds value in them but I think if you’re creating any
them but I think if you’re creating any
them but I think if you’re creating any kind of motivational story they should
kind of motivational story they should
kind of motivational story they should first motivate you what if it does then
first motivate you what if it does then
first motivate you what if it does then there’s a good chance to motivate others
there’s a good chance to motivate others
there’s a good chance to motivate others as well you have to be satisfied with
as well you have to be satisfied with
as well you have to be satisfied with what you are what should really have to
what you are what should really have to
what you are what should really have to be proud of it and one of the most
be proud of it and one of the most
be proud of it and one of the most important people to uh to like what you
important people to uh to like what you
important people to uh to like what you do is yourself actually I’m rotting my
do is yourself actually I’m rotting my
do is yourself actually I’m rotting my self-help book primarily for myself I
self-help book primarily for myself I
self-help book primarily for myself I was a one to learn the success
was a one to learn the success
was a one to learn the success principles and when Hawk have plotted to
principles and when Hawk have plotted to
principles and when Hawk have plotted to my loft and in doing my research I
my loft and in doing my research I
my loft and in doing my research I thought that I would you know put out
thought that I would you know put out
thought that I would you know put out there public and you know give them the
there public and you know give them the
there public and you know give them the information that I’ve done in my own
information that I’ve done in my own
information that I’ve done in my own research and observation I love it so
research and observation I love it so
research and observation I love it so elizabeth is writing in i have a story
elizabeth is writing in i have a story
elizabeth is writing in i have a story to write but I have writer’s block every
to write but I have writer’s block every
to write but I have writer’s block every time i tried to start I’ve never written
time i tried to start I’ve never written
time i tried to start I’ve never written any book what advice gets the guy who
any book what advice gets the guy who
any book what advice gets the guy who read five books what advice do you have
read five books what advice do you have
read five books what advice do you have for someone who’s facing writer’s block
for someone who’s facing writer’s block
for someone who’s facing writer’s block doesn’t know where to start my best
doesn’t know where to start my best
doesn’t know where to start my best advice for routers blog that I have a
advice for routers blog that I have a
advice for routers blog that I have a technique that I have coined plant the
technique that I have coined plant the
technique that I have coined plant the seed water later and most people who
seed water later and most people who
seed water later and most people who tell you how to deal with writer’s block
tell you how to deal with writer’s block
tell you how to deal with writer’s block kate is sitting from screen just I mean
kate is sitting from screen just I mean
kate is sitting from screen just I mean it’s it if it’s a
it’s it if it’s a
it’s it if it’s a it’s not good it’s not getting keep at
it’s not good it’s not getting keep at
it’s not good it’s not getting keep at it um the technique that I do is if I
it um the technique that I do is if I
it um the technique that I do is if I have writer’s block try to keep in my
have writer’s block try to keep in my
have writer’s block try to keep in my mind what it is I want to accomplish
mind what it is I want to accomplish
mind what it is I want to accomplish where it is i want to write about and
where it is i want to write about and
where it is i want to write about and then i do activities they become
then i do activities they become
then i do activities they become inspired and help me to get ideas on
inspired and help me to get ideas on
inspired and help me to get ideas on most people’s best ideas come to them in
most people’s best ideas come to them in
most people’s best ideas come to them in a shower when they’re exercising some
a shower when they’re exercising some
a shower when they’re exercising some people’s best I just come to them in bed
people’s best I just come to them in bed
people’s best I just come to them in bed right when they go to bed at night so I
right when they go to bed at night so I
right when they go to bed at night so I was important to keep a journal or a
was important to keep a journal or a
was important to keep a journal or a notebook by your bed creativity tends to
notebook by your bed creativity tends to
notebook by your bed creativity tends to come when everything around us is
come when everything around us is
come when everything around us is quieted that tends to be a time when
quieted that tends to be a time when
quieted that tends to be a time when we’re most creative most of my ideas
we’re most creative most of my ideas
we’re most creative most of my ideas come to me when I Drive so if I’m ever
come to me when I Drive so if I’m ever
come to me when I Drive so if I’m ever if ever have writer’s block I’ll just go
if ever have writer’s block I’ll just go
if ever have writer’s block I’ll just go on a long drive and some my best ideas
on a long drive and some my best ideas
on a long drive and some my best ideas come to me during that time interesting
come to me during that time interesting
come to me during that time interesting you gotta go for long drives yeah it’s
you gotta go for long drives yeah it’s
you gotta go for long drives yeah it’s good you found your process I think for
good you found your process I think for
good you found your process I think for me and this may be different from a
me and this may be different from a
me and this may be different from a nonfiction versus fiction I only have
nonfiction versus fiction I only have
nonfiction versus fiction I only have written a nonfiction book I liked having
written a nonfiction book I liked having
written a nonfiction book I liked having I kind of what really helped was having
I kind of what really helped was having
I kind of what really helped was having a structure for how is going to break
a structure for how is going to break
a structure for how is going to break down the whole book so we know there’s
down the whole book so we know there’s
down the whole book so we know there’s three main sections to the book and then
three main sections to the book and then
three main sections to the book and then I would list out okay what are the main
I would list out okay what are the main
I would list out okay what are the main chapters I have to go into each section
chapters I have to go into each section
chapters I have to go into each section and then what are the key concepts of
and then what are the key concepts of
and then what are the key concepts of each chapter and being able to break
each chapter and being able to break
each chapter and being able to break that down on the page by page basis then
that down on the page by page basis then
that down on the page by page basis then I could sit down okay I just need to
I could sit down okay I just need to
I could sit down okay I just need to write this page i found that super
write this page i found that super
write this page i found that super helpful I don’t know that it applies as
helpful I don’t know that it applies as
helpful I don’t know that it applies as much to fiction I don’t know if if you
much to fiction I don’t know if if you
much to fiction I don’t know if if you already know what you’re going to write
already know what you’re going to write
already know what you’re going to write like you have the whole story kind of
like you have the whole story kind of
like you have the whole story kind of find out or part of writing is also the
find out or part of writing is also the
find out or part of writing is also the journey of figuring out what you’re
journey of figuring out what you’re
journey of figuring out what you’re going to write but at least for me that
going to write but at least for me that
going to write but at least for me that really helped so I’m not just for me I
really helped so I’m not just for me I
really helped so I’m not just for me I think is also just feeling overwhelmed
think is also just feeling overwhelmed
think is also just feeling overwhelmed that man there’s so much that has to go
that man there’s so much that has to go
that man there’s so much that has to go into this when I think about all the
into this when I think about all the
into this when I think about all the pages and all the concepts that are in
pages and all the concepts that are in
pages and all the concepts that are in my book just it’s a lot of writing like
my book just it’s a lot of writing like
my book just it’s a lot of writing like you can’t just bang it out in a week
you can’t just bang it out in a week
you can’t just bang it out in a week it’s at least for my
it’s at least for my
it’s at least for my was a ton of writing and being able to
was a ton of writing and being able to
was a ton of writing and being able to know like okay I just need to write
know like okay I just need to write
know like okay I just need to write those five pages because it fits into
those five pages because it fits into
those five pages because it fits into that chapter fits into that section if
that chapter fits into that section if
that chapter fits into that section if it’s into that book made it a lot easier
it’s into that book made it a lot easier
it’s into that book made it a lot easier for me to sit down and do the work our
for me to sit down and do the work our
for me to sit down and do the work our all are your books nonfiction or fiction
all are your books nonfiction or fiction
all are your books nonfiction or fiction John um through them are polemical
John um through them are polemical
John um through them are polemical critiques one is a book of satire and
critiques one is a book of satire and
critiques one is a book of satire and when’s the book of comedy I have found
when’s the book of comedy I have found
when’s the book of comedy I have found that um I’m thoroughly enjoying the
that um I’m thoroughly enjoying the
that um I’m thoroughly enjoying the process of writing my self-help book
process of writing my self-help book
process of writing my self-help book because I can actually sit down and not
because I can actually sit down and not
because I can actually sit down and not really have to wait to be inspired to
really have to wait to be inspired to
really have to wait to be inspired to rot I can do research and create content
rot I can do research and create content
rot I can do research and create content an extra sit down and brainstorm ideas
an extra sit down and brainstorm ideas
an extra sit down and brainstorm ideas based on my own observations as far as
based on my own observations as far as
based on my own observations as far as what has worked for me and what has not
what has worked for me and what has not
what has worked for me and what has not worked for me most of my books are
worked for me most of my books are
worked for me most of my books are extremely creative and funny so most of
extremely creative and funny so most of
extremely creative and funny so most of them I had to wait to be inspired to
them I had to wait to be inspired to
them I had to wait to be inspired to start a chapter or a story cool next up
start a chapter or a story cool next up
start a chapter or a story cool next up is kitsune who’s writing my problem is I
is kitsune who’s writing my problem is I
is kitsune who’s writing my problem is I start reading a story then I get an idea
start reading a story then I get an idea
start reading a story then I get an idea for another story and i start work on
for another story and i start work on
for another story and i start work on that one and this keeps repeating i
that one and this keeps repeating i
that one and this keeps repeating i guess you can say i can’t commit to one
guess you can say i can’t commit to one
guess you can say i can’t commit to one story so what should she do use that to
story so what should she do use that to
story so what should she do use that to your advantage then that is exactly the
your advantage then that is exactly the
your advantage then that is exactly the way our rats currently I have ideas for
way our rats currently I have ideas for
way our rats currently I have ideas for ten books that I’m working on that works
ten books that I’m working on that works
ten books that I’m working on that works is is keep those ten ideas going and
is is keep those ten ideas going and
is is keep those ten ideas going and whichever one it’s done first gets done
whichever one it’s done first gets done
whichever one it’s done first gets done first it a lot of content for one try to
first it a lot of content for one try to
first it a lot of content for one try to focus on getting that one done before
focus on getting that one done before
focus on getting that one done before you move on to the others but if you
you move on to the others but if you
you move on to the others but if you ever get ideas for any of the books
ever get ideas for any of the books
ever get ideas for any of the books you’re working on be sure to add that to
you’re working on be sure to add that to
you’re working on be sure to add that to the content and you’ll gradually build
the content and you’ll gradually build
the content and you’ll gradually build up for time whichever one gets done
up for time whichever one gets done
up for time whichever one gets done first gets done first that is um that is
first gets done first that is um that is
first gets done first that is um that is how my mind works and that is process
how my mind works and that is process
how my mind works and that is process that I’ve used and abused just flooded
that I’ve used and abused just flooded
that I’ve used and abused just flooded there too if you might be able to if you
there too if you might be able to if you
there too if you might be able to if you know you work best in these short stints
know you work best in these short stints
know you work best in these short stints and you know it’s going to kind of come
and you know it’s going to kind of come
and you know it’s going to kind of come to a close soon if you could try to
to a close soon if you could try to
to a close soon if you could try to write the whole story like make it super
write the whole story like make it super
write the whole story like make it super short make it a three page story or five
short make it a three page story or five
short make it a three page story or five page story just try to get the whole
page story just try to get the whole
page story just try to get the whole thing out on paper and if that’s all it
thing out on paper and if that’s all it
thing out on paper and if that’s all it is then you just really sad a five-page
is then you just really sad a five-page
is then you just really sad a five-page short story and if you come back to it
short story and if you come back to it
short story and if you come back to it in a week like ah that story you know I
in a week like ah that story you know I
in a week like ah that story you know I feel like there’s more to it then you
feel like there’s more to it then you
feel like there’s more to it then you can evolve it to be something bigger but
can evolve it to be something bigger but
can evolve it to be something bigger but otherwise you instead of just having a
otherwise you instead of just having a
otherwise you instead of just having a start of something that I guess it’s
start of something that I guess it’s
start of something that I guess it’s like if you are coming back to it the
like if you are coming back to it the
like if you are coming back to it the maybe but but I’d love to see you get
maybe but but I’d love to see you get
maybe but but I’d love to see you get something out I love to see you get some
something out I love to see you get some
something out I love to see you get some momentum to be able to have something
momentum to be able to have something
momentum to be able to have something that people can read and so building up
that people can read and so building up
that people can read and so building up an audience and honing your craft better
an audience and honing your craft better
an audience and honing your craft better so as an experiment I love to see try to
so as an experiment I love to see try to
so as an experiment I love to see try to in that short stint finish a story and
in that short stint finish a story and
in that short stint finish a story and then if it’s still kind of hot to a week
then if it’s still kind of hot to a week
then if it’s still kind of hot to a week or a month or a year later you can
or a month or a year later you can
or a month or a year later you can always come back to and turn it into
always come back to and turn it into
always come back to and turn it into something much bigger yeah and most most
something much bigger yeah and most most
something much bigger yeah and most most of the chapters in my book are short and
of the chapters in my book are short and
of the chapters in my book are short and I think you said that the chapters in
I think you said that the chapters in
I think you said that the chapters in your book you’re a look I your one word
your book you’re a look I your one word
your book you’re a look I your one word or short is that correct yeah they did
or short is that correct yeah they did
or short is that correct yeah they did was I hate reading books or then I I
was I hate reading books or then I I
was I hate reading books or then I I flipped like I still another 20 pages
flipped like I still another 20 pages
flipped like I still another 20 pages until the end of this chapter and then I
until the end of this chapter and then I
until the end of this chapter and then I start to zone out and I hate started
start to zone out and I hate started
start to zone out and I hate started like a comeback in the middle of the
like a comeback in the middle of the
like a comeback in the middle of the chapter so I designed it on purpose
chapter so I designed it on purpose
chapter so I designed it on purpose though it’s basically a page / heading
though it’s basically a page / heading
though it’s basically a page / heading in the book and then you can easily stop
in the book and then you can easily stop
in the book and then you can easily stop and start wherever you want I have found
and start wherever you want I have found
and start wherever you want I have found that as an extremely effective way to
that as an extremely effective way to
that as an extremely effective way to write a book because people seem to feel
write a book because people seem to feel
write a book because people seem to feel a sense of accomplishment each time the
a sense of accomplishment each time the
a sense of accomplishment each time the chapter and that is one of the reasons
chapter and that is one of the reasons
chapter and that is one of the reasons that I write short chapters is a reader
that I write short chapters is a reader
that I write short chapters is a reader can mark their place but having to use a
can mark their place but having to use a
can mark their place but having to use a bookmark and you know it’s not it’s not
bookmark and you know it’s not it’s not
bookmark and you know it’s not it’s not so tedious as in like it like if it’s a
so tedious as in like it like if it’s a
so tedious as in like it like if it’s a 30 page chapter or more you know they
30 page chapter or more you know they
30 page chapter or more you know they kind of have to slug through it and you
kind of have to slug through it and you
kind of have to slug through it and you know the one under wonder when it’s
know the one under wonder when it’s
know the one under wonder when it’s going to end even if it’s
going to end even if it’s
going to end even if it’s even if it’s interesting so so we’ve
even if it’s interesting so so we’ve
even if it’s interesting so so we’ve talked a lot about the kind of creation
talked a lot about the kind of creation
talked a lot about the kind of creation side of the story in the book for the
side of the story in the book for the
side of the story in the book for the people who have it or who are about to
people who have it or who are about to
people who have it or who are about to finish it and now they want to move to
finish it and now they want to move to
finish it and now they want to move to the marketing side what advice do you
the marketing side what advice do you
the marketing side what advice do you have to help get that book out there
have to help get that book out there
have to help get that book out there I’ve discovered the one most effective
I’ve discovered the one most effective
I’ve discovered the one most effective techniques to sell a book is through a
techniques to sell a book is through a
techniques to sell a book is through a whenever someone buys a book asked him
whenever someone buys a book asked him
whenever someone buys a book asked him to send you a picture of themselves
to send you a picture of themselves
to send you a picture of themselves holding the book and that that tends to
holding the book and that that tends to
holding the book and that that tends to create a general perception that people
create a general perception that people
create a general perception that people own the book people want the book and
own the book people want the book and
own the book people want the book and you can get them to smile while holding
you can get them to smile while holding
you can get them to smile while holding the book it it is associative feelings
the book it it is associative feelings
the book it it is associative feelings with that um David G McAfee does this
with that um David G McAfee does this
with that um David G McAfee does this technique very effectively he uses that
technique very effectively he uses that
technique very effectively he uses that technique to promote his books and he’s
technique to promote his books and he’s
technique to promote his books and he’s doing a very well for himself so are you
doing a very well for himself so are you
doing a very well for himself so are you asking people than to like get their
asking people than to like get their
asking people than to like get their email address or how are you how do you
email address or how are you how do you
email address or how are you how do you get the message like if somebody goes to
get the message like if somebody goes to
get the message like if somebody goes to Amazon and just picked up the book how
Amazon and just picked up the book how
Amazon and just picked up the book how do they know to write in and send the
do they know to write in and send the
do they know to write in and send the picture to you actually um I’m mostly
picture to you actually um I’m mostly
picture to you actually um I’m mostly talking about that people the people on
talking about that people the people on
talking about that people the people on Facebook in my own personal life who
Facebook in my own personal life who
Facebook in my own personal life who have bought the books each time somebody
have bought the books each time somebody
have bought the books each time somebody buys a book for me I always asked if I
buys a book for me I always asked if I
buys a book for me I always asked if I can you to picture them with the book
can you to picture them with the book
can you to picture them with the book and i’ll post at the Facebook and one
and i’ll post at the Facebook and one
and i’ll post at the Facebook and one time there’s a guy who wanted to buy my
time there’s a guy who wanted to buy my
time there’s a guy who wanted to buy my complete body of work based on just sing
complete body of work based on just sing
complete body of work based on just sing one photos somebody with their book so
one photos somebody with their book so
one photos somebody with their book so so my books in pruner right now so I
so my books in pruner right now so I
so my books in pruner right now so I can’t actually get you know the pictures
can’t actually get you know the pictures
can’t actually get you know the pictures yet but somebody wrote in the chat Zeno
yet but somebody wrote in the chat Zeno
yet but somebody wrote in the chat Zeno I’ll be sure to send you a picture me
I’ll be sure to send you a picture me
I’ll be sure to send you a picture me holding your book while smiling Evan
holding your book while smiling Evan
holding your book while smiling Evan when it comes out so you’re to give me
when it comes out so you’re to give me
when it comes out so you’re to give me some tips to to use once the book comes
some tips to to use once the book comes
some tips to to use once the book comes out um you mentioned in one of your
out um you mentioned in one of your
out um you mentioned in one of your tendrils amazon tricks tips suggestions
tendrils amazon tricks tips suggestions
tendrils amazon tricks tips suggestions on how to get your book ranked and get
on how to get your book ranked and get
on how to get your book ranked and get orders for there what do you have to
orders for there what do you have to
orders for there what do you have to share for would-be authors or existing
share for would-be authors or existing
share for would-be authors or existing authors about Amazon when the best thing
authors about Amazon when the best thing
authors about Amazon when the best thing needs to make sure people can find your
needs to make sure people can find your
needs to make sure people can find your book on Amazon just use buzz words in
book on Amazon just use buzz words in
book on Amazon just use buzz words in your genre for self-help some of the
your genre for self-help some of the
your genre for self-help some of the most popular buzz word
most popular buzz word
most popular buzz word words are law of attraction rich wealth
words are law of attraction rich wealth
words are law of attraction rich wealth millionaire is a very good time to use
millionaire is a very good time to use
millionaire is a very good time to use pretty much any self-help book that has
pretty much any self-help book that has
pretty much any self-help book that has the word millionaire and it does very
the word millionaire and it does very
the word millionaire and it does very well rules blueprint success principles
well rules blueprint success principles
well rules blueprint success principles um grow think that those are some of the
um grow think that those are some of the
um grow think that those are some of the buzzwords they’re often used in
buzzwords they’re often used in
buzzwords they’re often used in self-help books the people search for
self-help books the people search for
self-help books the people search for and if you have those words and your
and if you have those words and your
and if you have those words and your cattle then when they’re trying to look
cattle then when they’re trying to look
cattle then when they’re trying to look up those topics your book will come up
up those topics your book will come up
up those topics your book will come up first and they’ll be more likely to buy
first and they’ll be more likely to buy
first and they’ll be more likely to buy your book do you think everybody has a
your book do you think everybody has a
your book do you think everybody has a book on them do you think this is
book on them do you think this is
book on them do you think this is something everybody should be doing
something everybody should be doing
something everybody should be doing everybody she read a book or or or know
everybody she read a book or or or know
everybody she read a book or or or know what I mean this that expression
what I mean this that expression
what I mean this that expression everybody has a book and them what do
everybody has a book and them what do
everybody has a book and them what do you think about that Christopher
you think about that Christopher
you think about that Christopher Hitchens has something to say about that
he said everybody might have a book in
he said everybody might have a book in them but in most cases that that is
them but in most cases that that is
them but in most cases that that is where it should stay however I’m much
where it should stay however I’m much
where it should stay however I’m much more optimistic about that I think that
more optimistic about that I think that
more optimistic about that I think that everybody should write a book it’s one
everybody should write a book it’s one
everybody should write a book it’s one of the most fulfilling things you can
of the most fulfilling things you can
of the most fulfilling things you can experience seen your name print knowing
experience seen your name print knowing
experience seen your name print knowing that you have a collection of your ideas
that you have a collection of your ideas
that you have a collection of your ideas that you have researched and is
that you have researched and is
that you have researched and is something you can be proud of and if
something you can be proud of and if
something you can be proud of and if you’re wanting a am ego boost people
you’re wanting a am ego boost people
you’re wanting a am ego boost people tend to think more highly of you if they
tend to think more highly of you if they
tend to think more highly of you if they if they know you’re an author oh I teach
if they know you’re an author oh I teach
if they know you’re an author oh I teach 13 is right and then what are your
13 is right and then what are your
13 is right and then what are your favorite books um far is a self help
favorite books um far is a self help
favorite books um far is a self help those I’ve actually written down a 10 so
those I’ve actually written down a 10 so
those I’ve actually written down a 10 so I can remember them right now my most
I can remember them right now my most
I can remember them right now my most favorite book is a thinking bro rich
favorite book is a thinking bro rich
favorite book is a thinking bro rich another book is The Millionaire
another book is The Millionaire
another book is The Millionaire messenger which is basically a teacher
messenger which is basically a teacher
messenger which is basically a teacher to sell your ideas sell your knowledge
to sell your ideas sell your knowledge
to sell your ideas sell your knowledge and that’s something that I’ve been
and that’s something that I’ve been
and that’s something that I’ve been working on as a being a life coach
working on as a being a life coach
working on as a being a life coach basically does research on
basically does research on
basically does research on self-improvement I’ve uh then some life
self-improvement I’ve uh then some life
self-improvement I’ve uh then some life coaching and that is a worked out um
coaching and that is a worked out um
coaching and that is a worked out um awaken the giant within by Anthony
awaken the giant within by Anthony
awaken the giant within by Anthony Robbins is very good some lesser-known
Robbins is very good some lesser-known
Robbins is very good some lesser-known books are the portal pep talk and those
books are the portal pep talk and those
books are the portal pep talk and those are uh that’s probably about five of my
are uh that’s probably about five of my
are uh that’s probably about five of my way laughs little instruction book that
way laughs little instruction book that
way laughs little instruction book that is a collection of this pithy advice
is a collection of this pithy advice
is a collection of this pithy advice mostly boss is very good some of the
mostly boss is very good some of the
mostly boss is very good some of the Abbas in the book is kind of personal
Abbas in the book is kind of personal
Abbas in the book is kind of personal kind of a you know tailored to his own
kind of a you know tailored to his own
kind of a you know tailored to his own preferences but most mostly Boston that
preferences but most mostly Boston that
preferences but most mostly Boston that book is very good at those are five or
book is very good at those are five or
book is very good at those are five or six of some of the tough hop moves out
six of some of the tough hop moves out
six of some of the tough hop moves out there that have helped me the most I
there that have helped me the most I
there that have helped me the most I made a video about my favorite books for
made a video about my favorite books for
made a video about my favorite books for entrepreneurs and the number one for me
entrepreneurs and the number one for me
entrepreneurs and the number one for me is the book called radicals and
is the book called radicals and
is the book called radicals and visionaries which is out of print but
visionaries which is out of print but
visionaries which is out of print but you might be able take up a copy on eBay
you might be able take up a copy on eBay
you might be able take up a copy on eBay or something uh basically what it was
or something uh basically what it was
or something uh basically what it was was stories of famous entrepreneurs in
was stories of famous entrepreneurs in
was stories of famous entrepreneurs in three to four pages so who they were
three to four pages so who they were
three to four pages so who they were what they did and what they had to
what they did and what they had to
what they did and what they had to overcome and I found that for me as a
overcome and I found that for me as a
overcome and I found that for me as a especially when I first bought it as an
especially when I first bought it as an
especially when I first bought it as an up-and-coming entrepreneur struggling
up-and-coming entrepreneur struggling
up-and-coming entrepreneur struggling entrepreneur I found that really one
entrepreneur I found that really one
entrepreneur I found that really one motivational to realize that oh you know
motivational to realize that oh you know
motivational to realize that oh you know Oprah had a hard time when she was
Oprah had a hard time when she was
Oprah had a hard time when she was getting started and to the specific
getting started and to the specific
getting started and to the specific things that they did to become
things that they did to become
things that they did to become successful i found interesting to me but
successful i found interesting to me but
successful i found interesting to me but also in like three or four pages so
also in like three or four pages so
also in like three or four pages so super easy to digest at that time you
super easy to digest at that time you
super easy to digest at that time you know YouTube wasn’t really a thing and I
know YouTube wasn’t really a thing and I
know YouTube wasn’t really a thing and I think my channel is kind of become that
think my channel is kind of become that
think my channel is kind of become that now I think of sharing the lessons of
now I think of sharing the lessons of
now I think of sharing the lessons of famous entrepreneurs and be able to
famous entrepreneurs and be able to
famous entrepreneurs and be able to learn from them but I would basically
learn from them but I would basically
learn from them but I would basically read one entrepreneur every day in the
read one entrepreneur every day in the
read one entrepreneur every day in the morning just to get some motivation and
morning just to get some motivation and
morning just to get some motivation and excitement because I didn’t have
excitement because I didn’t have
excitement because I didn’t have rest of my family and so I found that
rest of my family and so I found that
rest of my family and so I found that super helpful but I don’t know how
super helpful but I don’t know how
super helpful but I don’t know how relevant it is to today’s generation
relevant it is to today’s generation
relevant it is to today’s generation with all the amounts of books out there
with all the amounts of books out there
with all the amounts of books out there and YouTube videos in other ways to get
and YouTube videos in other ways to get
and YouTube videos in other ways to get that inspiration but suit really helped
that inspiration but suit really helped
that inspiration but suit really helped me the the 4-hour workweek also really
me the the 4-hour workweek also really
me the the 4-hour workweek also really helped me in my kind of planning and
helped me in my kind of planning and
helped me in my kind of planning and time management I used to pride myself
time management I used to pride myself
time management I used to pride myself as being the guy who would answer email
as being the guy who would answer email
as being the guy who would answer email immediately and I got a whole bunch of
immediately and I got a whole bunch of
immediately and I got a whole bunch of little stuff done but didn’t get any of
little stuff done but didn’t get any of
little stuff done but didn’t get any of the big things done and so that just
the big things done and so that just
the big things done and so that just kind of opened up my eyes in terms of
kind of opened up my eyes in terms of
kind of opened up my eyes in terms of time management and how to how to plan
time management and how to how to plan
time management and how to how to plan my day and that had a lot of big impact
my day and that had a lot of big impact
my day and that had a lot of big impact across my business in my life so that
across my business in my life so that
across my business in my life so that one’s easy to pick up you can go in any
one’s easy to pick up you can go in any
one’s easy to pick up you can go in any store you can find the 4-hour workweek
store you can find the 4-hour workweek
store you can find the 4-hour workweek um do you have a favorite fiction book
um do you have a favorite fiction book
um do you have a favorite fiction book fair fiction book probably not 294 that
fair fiction book probably not 294 that
fair fiction book probably not 294 that was a book I read in high school I’m
was a book I read in high school I’m
was a book I read in high school I’m just kind of a you know you can idea
just kind of a you know you can idea
just kind of a you know you can idea we’ll just go from the palm if we you
we’ll just go from the palm if we you
we’ll just go from the palm if we you know don’t before not if we’re not
know don’t before not if we’re not
know don’t before not if we’re not careful what this world can become and
careful what this world can become and
careful what this world can become and more or less our society has become more
more or less our society has become more
more or less our society has become more lock 1984 then a a world was written so
lock 1984 then a a world was written so
lock 1984 then a a world was written so it’s kind of the Amish warning about
it’s kind of the Amish warning about
it’s kind of the Amish warning about with the white things can become if we
with the white things can become if we
with the white things can become if we allow them to do that George Orwell my
allow them to do that George Orwell my
allow them to do that George Orwell my favorites probably three kingdoms it’s a
favorites probably three kingdoms it’s a
favorites probably three kingdoms it’s a it’s about the the fall of the Han
it’s about the the fall of the Han
it’s about the the fall of the Han Dynasty in China one of the most popular
Dynasty in China one of the most popular
Dynasty in China one of the most popular books in Chinese history that has been
books in Chinese history that has been
books in Chinese history that has been translated to all sorts of different
translated to all sorts of different
translated to all sorts of different languages so yeah a lot of less is in
languages so yeah a lot of less is in
languages so yeah a lot of less is in there that I’m kind of um cool so
there that I’m kind of um cool so
there that I’m kind of um cool so another question again asked a lot is
another question again asked a lot is
another question again asked a lot is about publisher versus self-publishing
about publisher versus self-publishing
about publisher versus self-publishing what’s the best way to get out there you
what’s the best way to get out there you
what’s the best way to get out there you know I’ve shared my advice but but what
know I’ve shared my advice but but what
know I’ve shared my advice but but what do you think on that topic woody what
do you think on that topic woody what
do you think on that topic woody what have you done with your books are you
have you done with your books are you
have you done with your books are you self publish them are you going with a
self publish them are you going with a
self publish them are you going with a publisher oh there are bandas and this
publisher oh there are bandas and this
publisher oh there are bandas and this man just H if you self-publish you can
man just H if you self-publish you can
man just H if you self-publish you can have complete control over your
have complete control over your
have complete control over your book and exactly what it is you want to
book and exactly what it is you want to
book and exactly what it is you want to do and the zero amount of what you don’t
do and the zero amount of what you don’t
do and the zero amount of what you don’t want to do if you go through a publisher
want to do if you go through a publisher
want to do if you go through a publisher sometimes they try to encourage you to
sometimes they try to encourage you to
sometimes they try to encourage you to write about things you may not want to
write about things you may not want to
write about things you may not want to put in your book I have self-published
put in your book I have self-published
put in your book I have self-published because I enjoy having more control over
because I enjoy having more control over
because I enjoy having more control over what I say you get more money per book
what I say you get more money per book
what I say you get more money per book but the downside the self-publishing is
but the downside the self-publishing is
but the downside the self-publishing is you have to do all the marketing
you have to do all the marketing
you have to do all the marketing yourself I’m actually in the process of
yourself I’m actually in the process of
yourself I’m actually in the process of a kind of find a a publishing house for
a kind of find a a publishing house for
a kind of find a a publishing house for a my self-help book because I’m going to
a my self-help book because I’m going to
a my self-help book because I’m going to get out there and get it and get in as
get out there and get it and get in as
get out there and get it and get in as many hands as possible that process of
many hands as possible that process of
many hands as possible that process of being a self-published author in the
being a self-published author in the
being a self-published author in the marketing side of how you’re getting the
marketing side of how you’re getting the
marketing side of how you’re getting the word out about your books like I said
word out about your books like I said
word out about your books like I said before the picture thing just the word
before the picture thing just the word
before the picture thing just the word of mouth friends family posting about it
of mouth friends family posting about it
of mouth friends family posting about it on Facebook one of the ways i found the
on Facebook one of the ways i found the
on Facebook one of the ways i found the market your book is to create means of
market your book is to create means of
market your book is to create means of quotes of your book and a link to buy
quotes of your book and a link to buy
quotes of your book and a link to buy and to target facebook groups that are
and to target facebook groups that are
and to target facebook groups that are are on the subject of the material of
are on the subject of the material of
are on the subject of the material of your book so if you can find like a
your book so if you can find like a
your book so if you can find like a niche a niche market that is a Facebook
niche a niche market that is a Facebook
niche a niche market that is a Facebook group pretty much everybody in there you
group pretty much everybody in there you
group pretty much everybody in there you know is going to respond favorably to
know is going to respond favorably to
know is going to respond favorably to deserve the same mind set a target drone
deserve the same mind set a target drone
deserve the same mind set a target drone you know find your target audience for
you know find your target audience for
you know find your target audience for your book and you can generally generate
your book and you can generally generate
your book and you can generally generate a lot of sales that way it’s really
a lot of sales that way it’s really
a lot of sales that way it’s really helped me is making sure that I have
helped me is making sure that I have
helped me is making sure that I have consistent content and find a way to
consistent content and find a way to
consistent content and find a way to incorporate the book into it so before
incorporate the book into it so before
incorporate the book into it so before starting the book like it took I took
starting the book like it took I took
starting the book like it took I took over a year to write the book and I
over a year to write the book and I
over a year to write the book and I documented that journey as part of a
documented that journey as part of a
documented that journey as part of a youtube series so it’s called Evan’s
youtube series so it’s called Evan’s
youtube series so it’s called Evan’s book and every week I had a new video
book and every week I had a new video
book and every week I had a new video talking about the ups and downs and you
talking about the ups and downs and you
talking about the ups and downs and you know highs and lows of writing the book
know highs and lows of writing the book
know highs and lows of writing the book and what I’m going through and how to
and what I’m going through and how to
and what I’m going through and how to work with a major publisher and what
work with a major publisher and what
work with a major publisher and what they expect and you know from the point
they expect and you know from the point
they expect and you know from the point of view of an author because I hadn’t
of view of an author because I hadn’t
of view of an author because I hadn’t seen anybody kind of document that
seen anybody kind of document that
seen anybody kind of document that process so one it was it was educational
process so one it was it was educational
process so one it was it was educational for the audience but to it also allows
for the audience but to it also allows
for the audience but to it also allows me to keep building momentum for the
me to keep building momentum for the
me to keep building momentum for the book and so if you’re planning on
book and so if you’re planning on
book and so if you’re planning on writing something you could start now
writing something you could start now
writing something you could start now and creating content around the process
and creating content around the process
and creating content around the process so people start following along and then
so people start following along and then
so people start following along and then when the book is that people will want
when the book is that people will want
when the book is that people will want to buy it the other thing I’ve been
to buy it the other thing I’ve been
to buy it the other thing I’ve been doing go ahead ask you this um I had
doing go ahead ask you this um I had
doing go ahead ask you this um I had noticed that you didn’t reveal the
noticed that you didn’t reveal the
noticed that you didn’t reveal the tabular book until it was um finished is
tabular book until it was um finished is
tabular book until it was um finished is that something that you recommend the
that something that you recommend the
that something that you recommend the most authors is to not put the towel or
most authors is to not put the towel or
most authors is to not put the towel or your book out there until it’s a
your book out there until it’s a
your book out there until it’s a finished I think it depends I don’t know
finished I think it depends I don’t know
finished I think it depends I don’t know that there’s one I mean I we’ll see
that there’s one I mean I we’ll see
that there’s one I mean I we’ll see we’ll see we’ll see how the results play
we’ll see we’ll see how the results play
we’ll see we’ll see how the results play out curiosity is part of my brain I like
out curiosity is part of my brain I like
out curiosity is part of my brain I like surprising my audience with different
surprising my audience with different
surprising my audience with different things I like dropping a new video
things I like dropping a new video
things I like dropping a new video series and not telling them about it I
series and not telling them about it I
series and not telling them about it I like doing you know interviews with
like doing you know interviews with
like doing you know interviews with high-profile people I’m not putting the
high-profile people I’m not putting the
high-profile people I’m not putting the word out about it I like having a bit of
word out about it I like having a bit of
word out about it I like having a bit of curiosity as a part of what I’m doing
curiosity as a part of what I’m doing
curiosity as a part of what I’m doing and so it’s part of who I am part of my
and so it’s part of who I am part of my
and so it’s part of who I am part of my brain it doesn’t necessarily work for
brain it doesn’t necessarily work for
brain it doesn’t necessarily work for everybody I think if you if if you have
everybody I think if you if if you have
everybody I think if you if if you have no element of surprise in general and
no element of surprise in general and
no element of surprise in general and this is the only thing that you do it
this is the only thing that you do it
this is the only thing that you do it may not I may not play well so yeah I
may not I may not play well so yeah I
may not I may not play well so yeah I don’t know I just I wanted to I didn’t
don’t know I just I wanted to I didn’t
don’t know I just I wanted to I didn’t even talk about the not just a title the
even talk about the not just a title the
even talk about the not just a title the content I didn’t talk about the content
content I didn’t talk about the content
content I didn’t talk about the content of the book either like what it’s about
of the book either like what it’s about
of the book either like what it’s about it and I went 60 weeks of video hoes
it and I went 60 weeks of video hoes
it and I went 60 weeks of video hoes over a year of videos every week where I
over a year of videos every week where I
over a year of videos every week where I didn’t talk about what the book was
didn’t talk about what the book was
didn’t talk about what the book was about and it’s something like a man
about and it’s something like a man
about and it’s something like a man should make it work I didn’t run out of
should make it work I didn’t run out of
should make it work I didn’t run out of content there’s always something
content there’s always something
content there’s always something something from the publisher something I
something from the publisher something I
something from the publisher something I was doing the whole series itself was an
was doing the whole series itself was an
was doing the whole series itself was an experiment I didn’t know if it would
experiment I didn’t know if it would
experiment I didn’t know if it would last a month or you know if I would give
last a month or you know if I would give
last a month or you know if I would give up on it people were burning shouldn’t
up on it people were burning shouldn’t
up on it people were burning shouldn’t following along with it and then now I
following along with it and then now I
following along with it and then now I thought okay well not as out the people
thought okay well not as out the people
thought okay well not as out the people still want me to do it like you wanted
still want me to do it like you wanted
still want me to do it like you wanted convert now that’s start talking about
convert now that’s start talking about
convert now that’s start talking about the marketing side instead of just
the marketing side instead of just
the marketing side instead of just production and everybody want to learn
production and everybody want to learn
production and everybody want to learn but the marketing side and they want to
but the marketing side and they want to
but the marketing side and they want to bring on my agent and bring on my
bring on my agent and bring on my
bring on my agent and bring on my publisher and ask them questions too so
publisher and ask them questions too so
publisher and ask them questions too so it’s been great to carry my audience
it’s been great to carry my audience
it’s been great to carry my audience along with me and I think if people are
along with me and I think if people are
along with me and I think if people are starting to write a book the marketing
starting to write a book the marketing
starting to write a book the marketing for a lot of people were doing the
for a lot of people were doing the
for a lot of people were doing the self-published rude at least what I’ve
self-published rude at least what I’ve
self-published rude at least what I’ve heard is they think the book is insanely
heard is they think the book is insanely
heard is they think the book is insanely hard to write and then I get to the
hard to write and then I get to the
hard to write and then I get to the marketing it’s even harder it’s not
marketing it’s even harder it’s not
marketing it’s even harder it’s not because you if your writer at least you
because you if your writer at least you
because you if your writer at least you have the skills to write and you can
have the skills to write and you can
have the skills to write and you can control that you wake up every day you
control that you wake up every day you
control that you wake up every day you have your schedule and your control it
have your schedule and your control it
have your schedule and your control it maybe it still may be hard and that
maybe it still may be hard and that
maybe it still may be hard and that you’ve got writer’s block and all these
you’ve got writer’s block and all these
you’ve got writer’s block and all these issues that come up but when your
issues that come up but when your
issues that come up but when your marketing it’s all on you and you may
marketing it’s all on you and you may
marketing it’s all on you and you may not have a marketing background they may
not have a marketing background they may
not have a marketing background they may have zero interest in marketing you just
have zero interest in marketing you just
have zero interest in marketing you just want to go off and start now making the
want to go off and start now making the
want to go off and start now making the next book so starting the process it’s
next book so starting the process it’s
next book so starting the process it’s not even it is marketing but it’s not
not even it is marketing but it’s not
not even it is marketing but it’s not it’s not really selling you just given
it’s not really selling you just given
it’s not really selling you just given people sneak peek behind the scenes of
people sneak peek behind the scenes of
people sneak peek behind the scenes of how you do it what you’re talking about
how you do it what you’re talking about
how you do it what you’re talking about your process answering questions and
your process answering questions and
your process answering questions and then you’re building up some interest in
then you’re building up some interest in
then you’re building up some interest in the book allows you to talk about the
the book allows you to talk about the
the book allows you to talk about the book every week without it feeling like
book every week without it feeling like
book every week without it feeling like it’s a sales message every time so I
it’s a sales message every time so I
it’s a sales message every time so I found that to be helpful a lot of people
found that to be helpful a lot of people
found that to be helpful a lot of people who’ve been watching a series of have
who’ve been watching a series of have
who’ve been watching a series of have found it interesting for them who you
found it interesting for them who you
found it interesting for them who you know their consider about going through
know their consider about going through
know their consider about going through some people follow it just because they
some people follow it just because they
some people follow it just because they like me and they want to see what I’m up
like me and they want to see what I’m up
like me and they want to see what I’m up to and the process in the journey and
to and the process in the journey and
to and the process in the journey and maybe my frustrations or whatever it’s a
maybe my frustrations or whatever it’s a
maybe my frustrations or whatever it’s a little more real than like behind the
little more real than like behind the
little more real than like behind the scenes stuff than the other stuff that I
scenes stuff than the other stuff that I
scenes stuff than the other stuff that I put out and some of them following
put out and some of them following
put out and some of them following because they generally want to write a
because they generally want to write a
because they generally want to write a book and want to deal with the publisher
book and want to deal with the publisher
book and want to deal with the publisher and they’re curious about the process
and they’re curious about the process
and they’re curious about the process and what people have to go through on
and what people have to go through on
and what people have to go through on things that most authors don’t typically
things that most authors don’t typically
things that most authors don’t typically share when they’re going through like my
share when they’re going through like my
share when they’re going through like my publisher is not happy with a lot of
publisher is not happy with a lot of
publisher is not happy with a lot of content that I talked about but I’m
content that I talked about but I’m
content that I talked about but I’m going to talk about I’m that’s what I do
going to talk about I’m that’s what I do
going to talk about I’m that’s what I do on my audience right it’s real truth
on my audience right it’s real truth
on my audience right it’s real truth about what I’m going through and I said
about what I’m going through and I said
about what I’m going through and I said that’s part of the deal like if you want
that’s part of the deal like if you want
that’s part of the deal like if you want me to be out there pitching the book and
me to be out there pitching the book and
me to be out there pitching the book and selling it then I have to talk about
selling it then I have to talk about
selling it then I have to talk about what I’m going through behind the scenes
what I’m going through behind the scenes
what I’m going through behind the scenes so I think it works really well for me
so I think it works really well for me
so I think it works really well for me and I think it could work well for a lot
and I think it could work well for a lot
and I think it could work well for a lot of people whether you mention the name
of people whether you mention the name
of people whether you mention the name or the content or not at least having
or the content or not at least having
or the content or not at least having some kind of ongoing series so you’re
some kind of ongoing series so you’re
some kind of ongoing series so you’re starting the marketing before you even
starting the marketing before you even
starting the marketing before you even get the book out I found that super
get the book out I found that super
get the book out I found that super helpful have you have you done any of
helpful have you have you done any of
helpful have you have you done any of that kind of stuff John for your books
that kind of stuff John for your books
that kind of stuff John for your books um it’s the most part for some of my
um it’s the most part for some of my
um it’s the most part for some of my books I have included the summit
books I have included the summit
books I have included the summit chapters originally started as articles
chapters originally started as articles
chapters originally started as articles how well articles did I decided to
how well articles did I decided to
how well articles did I decided to arrange them in order of some of the
arrange them in order of some of the
arrange them in order of some of the best performing articles in the very
best performing articles in the very
best performing articles in the very front of the book and some of the
front of the book and some of the
front of the book and some of the articles that still did well but didn’t
articles that still did well but didn’t
articles that still did well but didn’t do as well as some of the others toward
do as well as some of the others toward
do as well as some of the others toward the end the very first chapter in one of
the end the very first chapter in one of
the end the very first chapter in one of my books is by far the best and that
my books is by far the best and that
my books is by far the best and that that’s a like a like I had said in the
that’s a like a like I had said in the
that’s a like a like I had said in the six key parts to sell your book the
six key parts to sell your book the
six key parts to sell your book the first two pages need to hook the hook
first two pages need to hook the hook
first two pages need to hook the hook the reader and get them to buy so your
the reader and get them to buy so your
the reader and get them to buy so your first few pages they just need to be
first few pages they just need to be
first few pages they just need to be outstanding some Sun your best work to
outstanding some Sun your best work to
outstanding some Sun your best work to get them get too nervous in the book
get them get too nervous in the book
get them get too nervous in the book think to making sure that it’s a book
think to making sure that it’s a book
think to making sure that it’s a book that you really feel passionate about
that you really feel passionate about
that you really feel passionate about when I first started the book process my
when I first started the book process my
when I first started the book process my agent introduced me to literary a trade
agent introduced me to literary a trade
agent introduced me to literary a trade and my age was convinced i need a book
and my age was convinced i need a book
and my age was convinced i need a book like ever need a book is going to open
like ever need a book is going to open
like ever need a book is going to open up doors for you or get you speaking gay
up doors for you or get you speaking gay
up doors for you or get you speaking gay like people take you more seriously and
like people take you more seriously and
like people take you more seriously and I honestly felt like I don’t need a book
I honestly felt like I don’t need a book
I honestly felt like I don’t need a book I got a popular YouTube channel I can
I got a popular YouTube channel I can
I got a popular YouTube channel I can open up doors by myself right now like
open up doors by myself right now like
open up doors by myself right now like the importance I feel of having a book
the importance I feel of having a book
the importance I feel of having a book the client compared to where it may have
the client compared to where it may have
the client compared to where it may have been 10 15 20 30 years ago uh and I
been 10 15 20 30 years ago uh and I
been 10 15 20 30 years ago uh and I didn’t have a topic that I was like I
didn’t have a topic that I was like I
didn’t have a topic that I was like I had a burning passion right about what
had a burning passion right about what
had a burning passion right about what you wanted me to go through the process
you wanted me to go through the process
you wanted me to go through the process so the first version of the book was
so the first version of the book was
so the first version of the book was going to be around mall and success like
going to be around mall and success like
going to be around mall and success like my youtube channel sharing the lessons
my youtube channel sharing the lessons
my youtube channel sharing the lessons the top 10 rules or whatever and at the
the top 10 rules or whatever and at the
the top 10 rules or whatever and at the time I didn’t feel inclined to really
time I didn’t feel inclined to really
time I didn’t feel inclined to really write a book about that and so I was
write a book about that and so I was
write a book about that and so I was like really slowly going through the
like really slowly going through the
like really slowly going through the says and at the time I was discovering
says and at the time I was discovering
says and at the time I was discovering you know my one word and using that and
you know my one word and using that and
you know my one word and using that and I was super interested in how it could
I was super interested in how it could
I was super interested in how it could apply believe to the rest of my company
apply believe to the rest of my company
apply believe to the rest of my company and build a movement around it and
and build a movement around it and
and build a movement around it and that’s when I switch and said guys
that’s when I switch and said guys
that’s when I switch and said guys here’s the book on the right this is
here’s the book on the right this is
here’s the book on the right this is this is what I want to write this is
this is what I want to write this is
this is what I want to write this is this is it i’m so excited and they
this is it i’m so excited and they
this is it i’m so excited and they didn’t think it was a book they thought
didn’t think it was a book they thought
didn’t think it was a book they thought that’s like a worksheet that’s not a
that’s like a worksheet that’s not a
that’s like a worksheet that’s not a book i said if i’m writing a book it’s
book i said if i’m writing a book it’s
book i said if i’m writing a book it’s going to be on this so you can you
going to be on this so you can you
going to be on this so you can you decide what you want to do and so they
decide what you want to do and so they
decide what you want to do and so they came on board and that became the book
came on board and that became the book
came on board and that became the book that that then I spent a year plus
that that then I spent a year plus
that that then I spent a year plus writing and so I think it’s important to
writing and so I think it’s important to
writing and so I think it’s important to match those things of the what’s doing
match those things of the what’s doing
match those things of the what’s doing well and what the market wants with
well and what the market wants with
well and what the market wants with something that you are super passionate
something that you are super passionate
something that you are super passionate about and you want to write because
about and you want to write because
about and you want to write because think a lot of people just chase like if
think a lot of people just chase like if
think a lot of people just chase like if all you did was take if you took John’s
all you did was take if you took John’s
all you did was take if you took John’s advice earlier and create your own book
advice earlier and create your own book
advice earlier and create your own book about you use of all the buzz words he
about you use of all the buzz words he
about you use of all the buzz words he suggested you know the millionaire I
suggested you know the millionaire I
suggested you know the millionaire I figure out the other buzzwords that you
figure out the other buzzwords that you
figure out the other buzzwords that you use a millionaire’s today that said
use a millionaire’s today that said
use a millionaire’s today that said support it like if all you did was right
support it like if all you did was right
support it like if all you did was right based on buzzwords and then you’re going
based on buzzwords and then you’re going
based on buzzwords and then you’re going to fail because you don’t you don’t have
to fail because you don’t you don’t have
to fail because you don’t you don’t have an expert opinion on it and you can’t
an expert opinion on it and you can’t
an expert opinion on it and you can’t contribute value to it those are twinks
contribute value to it those are twinks
contribute value to it those are twinks those are like extra things that you can
those are like extra things that you can
those are like extra things that you can add on to make it more appealing
add on to make it more appealing
add on to make it more appealing afterwards so it’s making sure that you
afterwards so it’s making sure that you
afterwards so it’s making sure that you you are passionate about the subject
you are passionate about the subject
you are passionate about the subject that you’re writing about not just
that you’re writing about not just
that you’re writing about not just because it’s trending right now and I
because it’s trending right now and I
because it’s trending right now and I think that was an important lesson for
think that was an important lesson for
think that was an important lesson for me and write my book that I could didn’t
me and write my book that I could didn’t
me and write my book that I could didn’t do the easy one it did the harder one
do the easy one it did the harder one
do the easy one it did the harder one that I’ve talked about before I’ve
that I’ve talked about before I’ve
that I’ve talked about before I’ve talked to they’ll believe in my one word
talked to they’ll believe in my one word
talked to they’ll believe in my one word on my channel but if you look at my
on my channel but if you look at my
on my channel but if you look at my channels an outsider you think it’s much
channels an outsider you think it’s much
channels an outsider you think it’s much more just about the top ten rules yep I
more just about the top ten rules yep I
more just about the top ten rules yep I love it well it’s it’s crazy how quickly
love it well it’s it’s crazy how quickly
love it well it’s it’s crazy how quickly half an hour comes up on us John for
half an hour comes up on us John for
half an hour comes up on us John for people who want to learn more about you
people who want to learn more about you
people who want to learn more about you check out your books follow you see what
check out your books follow you see what
check out your books follow you see what the latest thing is you got going on
the latest thing is you got going on
the latest thing is you got going on what’s the best way to reach him the
what’s the best way to reach him the
what’s the best way to reach him the book of mine that is some the best is
book of mine that is some the best is
book of mine that is some the best is the audiobook version of my comedy book
the audiobook version of my comedy book
the audiobook version of my comedy book which is one big joke and 300 shorter
which is one big joke and 300 shorter
which is one big joke and 300 shorter ones on audible that has by far
ones on audible that has by far
ones on audible that has by far the best seller on so far it has now
the best seller on so far it has now
the best seller on so far it has now five star rating and congratulations
five star rating and congratulations
five star rating and congratulations thank you I appreciate that I’ve I think
thank you I appreciate that I’ve I think
thank you I appreciate that I’ve I think that with each book I’ve gotten better
that with each book I’ve gotten better
that with each book I’ve gotten better and learned what has worked and what you
and learned what has worked and what you
and learned what has worked and what you know what learned what not to do but
know what learned what not to do but
know what learned what not to do but yeah Evan thanks for having me on your
yeah Evan thanks for having me on your
yeah Evan thanks for having me on your show on your podcast on your channel and
show on your podcast on your channel and
show on your podcast on your channel and I’ll be sure to send you a free sun copy
I’ll be sure to send you a free sun copy
I’ll be sure to send you a free sun copy of myself up look when it comes out
of myself up look when it comes out
of myself up look when it comes out alright looking forward to it thanks
alright looking forward to it thanks
alright looking forward to it thanks John for the advice thank you guys for
John for the advice thank you guys for
John for the advice thank you guys for watching continue to believe I’ll see
watching continue to believe I’ll see
watching continue to believe I’ll see you soon thanks
”
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