alright welcome everybody to another YouTube hangout super excited to be here
YouTube hangout super excited to be here
YouTube hangout super excited to be here with Erica erica is the founder of madly
with Erica erica is the founder of madly
with Erica erica is the founder of madly juicy which s an online resource for
juicy which s an online resource for
juicy which s an online resource for Millennials and has over 10,000
Millennials and has over 10,000
Millennials and has over 10,000 subscribers and she asked me to come on
subscribers and she asked me to come on
subscribers and she asked me to come on and talk about success for Millennials
and talk about success for Millennials
and talk about success for Millennials and how they can get their side hustle
and how they can get their side hustle
and how they can get their side hustle on part time entrepreneurs while it’s
on part time entrepreneurs while it’s
on part time entrepreneurs while it’s doing other things too and that’s it
doing other things too and that’s it
doing other things too and that’s it Erica welcome aboard thank you thank you
Erica welcome aboard thank you thank you
Erica welcome aboard thank you thank you so much for us so exited to this entire
so much for us so exited to this entire
so much for us so exited to this entire so for the top 10 rules yes we did my
so for the top 10 rules yes we did my
so for the top 10 rules yes we did my top 10 rules for success for for
top 10 rules for success for for
top 10 rules for success for for Millennials doing a side hustle I
Millennials doing a side hustle I
Millennials doing a side hustle I haven’t done my own top 10 rules for
haven’t done my own top 10 rules for
haven’t done my own top 10 rules for success video my audience actually put
success video my audience actually put
success video my audience actually put one together for me a while ago so I
one together for me a while ago so I
one together for me a while ago so I thought it’d be fun to involve the live
thought it’d be fun to involve the live
thought it’d be fun to involve the live audience now again to have them help me
audience now again to have them help me
audience now again to have them help me pick the top 10 rules things and i would
pick the top 10 rules things and i would
pick the top 10 rules things and i would say because they’ve heard me so much to
say because they’ve heard me so much to
say because they’ve heard me so much to help millennial entrepreneurs i’ll do
help millennial entrepreneurs i’ll do
help millennial entrepreneurs i’ll do the first one though for me the first
the first one though for me the first
the first one though for me the first one’s always follow your passion and you
one’s always follow your passion and you
one’s always follow your passion and you have to do the thing that you are
have to do the thing that you are
have to do the thing that you are excited about that gets you motivated
excited about that gets you motivated
excited about that gets you motivated that when you wake up in the morning it
that when you wake up in the morning it
that when you wake up in the morning it kind of gets you through a lot of people
kind of gets you through a lot of people
kind of gets you through a lot of people especially when you’re to start the
especially when you’re to start the
especially when you’re to start the part-time business if you’ve got other
part-time business if you’ve got other
part-time business if you’ve got other things school going on you know
things school going on you know
things school going on you know relationships that you’re trying to
relationships that you’re trying to
relationships that you’re trying to figure out it’s easy to lose track of
figure out it’s easy to lose track of
figure out it’s easy to lose track of your time it’s easy to get pulled in a
your time it’s easy to get pulled in a
your time it’s easy to get pulled in a thousand different directions and so
thousand different directions and so
thousand different directions and so it’s it’s hard to find the time to work
it’s it’s hard to find the time to work
it’s it’s hard to find the time to work on your business and a thing that gets
on your business and a thing that gets
on your business and a thing that gets you through that is the mad insane
you through that is the mad insane
you through that is the mad insane passion for what you’re doing when it
passion for what you’re doing when it
passion for what you’re doing when it looks like it’s not going to work out
looks like it’s not going to work out
looks like it’s not going to work out you would do it anyway because you’re
you would do it anyway because you’re
you would do it anyway because you’re not just chasing a result you enjoy the
not just chasing a result you enjoy the
not just chasing a result you enjoy the process so like if you wanted to start
process so like if you wanted to start
process so like if you wanted to start an online magazine if you’re just trying
an online magazine if you’re just trying
an online magazine if you’re just trying to get a million subscriber just you
to get a million subscriber just you
to get a million subscriber just you know to come to your channel uh that’s
know to come to your channel uh that’s
know to come to your channel uh that’s not going to drive you in the long run
not going to drive you in the long run
not going to drive you in the long run where if you generally enjoy doing
where if you generally enjoy doing
where if you generally enjoy doing interviews and creating content then
interviews and creating content then
interviews and creating content then it’ll make a big difference so it’s
it’ll make a big difference so it’s
it’ll make a big difference so it’s really having a passion for the work
really having a passion for the work
really having a passion for the work that you’re doing and not just be
that you’re doing and not just be
that you’re doing and not just be attached to the outcome that you look
attached to the outcome that you look
attached to the outcome that you look for that’s my number one all right it
for that’s my number one all right it
for that’s my number one all right it does make a lot of sense so let’s turn
does make a lot of sense so let’s turn
does make a lot of sense so let’s turn to the live audience and see what do you
to the live audience and see what do you
to the live audience and see what do you guys think leaving the chat let me know
guys think leaving the chat let me know
guys think leaving the chat let me know you think my top 10 rules would be for
you think my top 10 rules would be for
you think my top 10 rules would be for Millennials who want to start a side
Millennials who want to start a side
Millennials who want to start a side business uh so coming in your
business uh so coming in your
business uh so coming in your environment that’s a good one have any
environment that’s a good one have any
environment that’s a good one have any way so what I would say is like have an
way so what I would say is like have an
way so what I would say is like have an environment an environment for greatness
environment an environment for greatness
environment an environment for greatness uh I believe it’s hard to do something
uh I believe it’s hard to do something
uh I believe it’s hard to do something great in let’s who surrounded by
great in let’s who surrounded by
great in let’s who surrounded by greatness it speaks to my environment
greatness it speaks to my environment
greatness it speaks to my environment here and all the people behind me are
here and all the people behind me are
here and all the people behind me are here for a reason but what is good I’m
here for a reason but what is good I’m
here for a reason but what is good I’m sorry but what do you think you know
sorry but what do you think you know
sorry but what do you think you know like they are so many people who
like they are so many people who
like they are so many people who actually working on my room there what
actually working on my room there what
actually working on my room there what kind of difficult you know so what do
kind of difficult you know so what do
kind of difficult you know so what do you think about them because it doesn’t
you think about them because it doesn’t
you think about them because it doesn’t necessarily apply to their situation you
necessarily apply to their situation you
necessarily apply to their situation you know yeah so you you have an environment
know yeah so you you have an environment
know yeah so you you have an environment that you are forced into right like your
that you are forced into right like your
that you are forced into right like your parents your school you know and your
parents your school you know and your
parents your school you know and your parents may hate the idea of you being
parents may hate the idea of you being
parents may hate the idea of you being an entrepreneur they me you may don’t
an entrepreneur they me you may don’t
an entrepreneur they me you may don’t even know your parents you know their
even know your parents you know their
even know your parents you know their abilities situations but you can still
abilities situations but you can still
abilities situations but you can still design like where are you working like
design like where are you working like
design like where are you working like where are you getting your business on
where are you getting your business on
where are you getting your business on right now is it in your your apartment
right now is it in your your apartment
right now is it in your your apartment or in your you know parents house in
or in your you know parents house in
or in your you know parents house in your bedroom right like what’s on the
your bedroom right like what’s on the
your bedroom right like what’s on the walls it matters what kind of content
walls it matters what kind of content
walls it matters what kind of content are you consuming right are you are you
are you consuming right are you are you
are you consuming right are you are you you know reading madly juicy Maddy juice
you know reading madly juicy Maddy juice
you know reading madly juicy Maddy juice madly juicy yes like filling your head
madly juicy yes like filling your head
madly juicy yes like filling your head with knowledge right are you watching
with knowledge right are you watching
with knowledge right are you watching videos and books and reading books that
videos and books and reading books that
videos and books and reading books that kind of make you be the best version of
kind of make you be the best version of
kind of make you be the best version of yourself you know not everybody is born
yourself you know not everybody is born
yourself you know not everybody is born into the good fortune of having you know
into the good fortune of having you know
into the good fortune of having you know parents and family to support what
parents and family to support what
parents and family to support what they’re doing and teach them how to do
they’re doing and teach them how to do
they’re doing and teach them how to do well although that means send a lot of
well although that means send a lot of
well although that means send a lot of people who have all the things set up
people who have all the things set up
people who have all the things set up for them they don’t they don’t do it
for them they don’t they don’t do it
for them they don’t they don’t do it like there’s so many businesses that the
like there’s so many businesses that the
like there’s so many businesses that the founder built it up and then they handed
founder built it up and then they handed
founder built it up and then they handed off to their kids and their kids run it
off to their kids and their kids run it
off to their kids and their kids run it into the ground and the kids had all the
into the ground and the kids had all the
into the ground and the kids had all the education all the upbringing and all the
education all the upbringing and all the
education all the upbringing and all the mentorship and all the access to
mentorship and all the access to
mentorship and all the access to resources and they let the company burn
resources and they let the company burn
resources and they let the company burn and so it’s not about the resources is
and so it’s not about the resources is
and so it’s not about the resources is about the results resourcefulness that
about the results resourcefulness that
about the results resourcefulness that might be another point that piece of his
might be another point that piece of his
might be another point that piece of his I’m gonna write that down number three I
I’m gonna write that down number three I
I’m gonna write that down number three I would say not about the resources it’s
would say not about the resources it’s
would say not about the resources it’s about the resort’s full this so applying
about the resort’s full this so applying
about the resort’s full this so applying that to your environment that’s thinking
that to your environment that’s thinking
that to your environment that’s thinking about your habits your morning routine
about your habits your morning routine
about your habits your morning routine who you surround yourself with what
who you surround yourself with what
who you surround yourself with what books you’re reading all of that stuff
books you’re reading all of that stuff
books you’re reading all of that stuff there’s a lot that you can’t control you
there’s a lot that you can’t control you
there’s a lot that you can’t control you know you can’t control your parents are
know you can’t control your parents are
know you can’t control your parents are that that’s done fit that boat has
that that’s done fit that boat has
that that’s done fit that boat has sailed but you can control again what
sailed but you can control again what
sailed but you can control again what look when you load up your computer or
look when you load up your computer or
look when you load up your computer or when you load up your phone what’s the
when you load up your phone what’s the
when you load up your phone what’s the background image you know one of the
background image you know one of the
background image you know one of the main apps that you’re looking at every
main apps that you’re looking at every
main apps that you’re looking at every day are you just wasting time on an app
day are you just wasting time on an app
day are you just wasting time on an app that is not contributed to you achieving
that is not contributed to you achieving
that is not contributed to you achieving your goal or you’re trying to fill your
your goal or you’re trying to fill your
your goal or you’re trying to fill your head with knowledge and resources to
head with knowledge and resources to
head with knowledge and resources to help you be the best version of you so
help you be the best version of you so
help you be the best version of you so I’m writing them down as we go I’m gonna
I’m writing them down as we go I’m gonna
I’m writing them down as we go I’m gonna get to 10 all the impatient have an
get to 10 all the impatient have an
get to 10 all the impatient have an environment for greatness so if you want
environment for greatness so if you want
environment for greatness so if you want to do great things you have to be
to do great things you have to be
to do great things you have to be surrounded by greatness and number three
surrounded by greatness and number three
surrounded by greatness and number three it’s not about the resources is both the
it’s not about the resources is both the
it’s not about the resources is both the resourceful this okay all right we got
resourceful this okay all right we got
resourceful this okay all right we got three guys we had three what’s next add
three guys we had three what’s next add
three guys we had three what’s next add more value add more value um it is true
more value add more value um it is true
more value add more value um it is true uh one of the things I like to talk
uh one of the things I like to talk
uh one of the things I like to talk about is making money is about providing
about is making money is about providing
about is making money is about providing value maybe we’ll do that making money
value maybe we’ll do that making money
value maybe we’ll do that making money is about providing value where a lot of
is about providing value where a lot of
is about providing value where a lot of people want to like to have this go I
people want to like to have this go I
people want to like to have this go I want to be a millionaire I want to make
want to be a millionaire I want to make
want to be a millionaire I want to make a ton of money where if you want to make
a ton of money where if you want to make
a ton of money where if you want to make money that you need provide value and
money that you need provide value and
money that you need provide value and help somebody that’s that’s business
help somebody that’s that’s business
help somebody that’s that’s business right if you know if madly Juicy’s
right if you know if madly Juicy’s
right if you know if madly Juicy’s creating insane great content a lot more
creating insane great content a lot more
creating insane great content a lot more people going to come and marriage isn’t
people going to come and marriage isn’t
people going to come and marriage isn’t going to make a lot more money for
going to make a lot more money for
going to make a lot more money for people who are doing their side hustle
people who are doing their side hustle
people who are doing their side hustle you need to figure out in the limited
you need to figure out in the limited
you need to figure out in the limited time that you have what’s the most value
time that you have what’s the most value
time that you have what’s the most value that you can give to somebody else’s
that you can give to somebody else’s
that you can give to somebody else’s life can you help them solve a problem
life can you help them solve a problem
life can you help them solve a problem have you solved the problem in your own
have you solved the problem in your own
have you solved the problem in your own life that others would be really
life that others would be really
life that others would be really fascinated by and be willing to pay you
fascinated by and be willing to pay you
fascinated by and be willing to pay you for it as well if you want to make a lot
for it as well if you want to make a lot
for it as well if you want to make a lot of money quickly the Nene provide a lot
of money quickly the Nene provide a lot
of money quickly the Nene provide a lot of value
of value
of value quickly that’s how it is that’s like a
quickly that’s how it is that’s like a
quickly that’s how it is that’s like a principle of business it comes down to
principle of business it comes down to
principle of business it comes down to if you want a sustainable business not
if you want a sustainable business not
if you want a sustainable business not about ripping people off right it’s not
about ripping people off right it’s not
about ripping people off right it’s not about promising something i’m going to
about promising something i’m going to
about promising something i’m going to give you all this value and then you
give you all this value and then you
give you all this value and then you don’t deliver on it right that might get
don’t deliver on it right that might get
don’t deliver on it right that might get you a quick paycheck but you’re
you a quick paycheck but you’re
you a quick paycheck but you’re constantly going to be worried that that
constantly going to be worried that that
constantly going to be worried that that verse is like banging down your door
verse is like banging down your door
verse is like banging down your door saying hey you didn’t you didn’t fulfill
saying hey you didn’t you didn’t fulfill
saying hey you didn’t you didn’t fulfill your promise well we want you we want to
your promise well we want you we want to
your promise well we want you we want to be around for a long time we want to
be around for a long time we want to
be around for a long time we want to maybe turn that side hustle to our
maybe turn that side hustle to our
maybe turn that side hustle to our full-time business and then eventually
full-time business and then eventually
full-time business and then eventually be able to hire people and build and
be able to hire people and build and
be able to hire people and build and grow so it all comes down to be no
grow so it all comes down to be no
grow so it all comes down to be no provide value to your clients okay I
provide value to your clients okay I
provide value to your clients okay I love it that’s number four all right
love it that’s number four all right
love it that’s number four all right come on keep it coming guys it’s number
come on keep it coming guys it’s number
come on keep it coming guys it’s number five buh-buh-buh-buh when we got what we
five buh-buh-buh-buh when we got what we
five buh-buh-buh-buh when we got what we got when we got follow your passion we
got when we got follow your passion we
got when we got follow your passion we did that one small decisions without is
did that one small decisions without is
did that one small decisions without is a good one yeah small decisions with the
a good one yeah small decisions with the
a good one yeah small decisions with the head big ones with the heart a lot of
head big ones with the heart a lot of
head big ones with the heart a lot of people when they’re starting to business
people when they’re starting to business
people when they’re starting to business so trying to figure out their side
so trying to figure out their side
so trying to figure out their side hustle try to do the logical thing try
hustle try to do the logical thing try
hustle try to do the logical thing try to look at they open up a copy of ink
to look at they open up a copy of ink
to look at they open up a copy of ink magazine it’s like the hundred fastest
magazine it’s like the hundred fastest
magazine it’s like the hundred fastest growing companies in the world hottest
growing companies in the world hottest
growing companies in the world hottest industries right now is I’m gonna go do
industries right now is I’m gonna go do
industries right now is I’m gonna go do that because I can make a lot of money
that because I can make a lot of money
that because I can make a lot of money where if you’re not into it then you’re
where if you’re not into it then you’re
where if you’re not into it then you’re not going to have success no matter how
not going to have success no matter how
not going to have success no matter how much other people are having success and
much other people are having success and
much other people are having success and so sometimes they had in the harder
so sometimes they had in the harder
so sometimes they had in the harder alarm then in that case it’s super easy
alarm then in that case it’s super easy
alarm then in that case it’s super easy to make a decision but in big decisions
to make a decision but in big decisions
to make a decision but in big decisions I believe we need to trust your heart
I believe we need to trust your heart
I believe we need to trust your heart and not your head because the head only
and not your head because the head only
and not your head because the head only knows a world that exists and is
knows a world that exists and is
knows a world that exists and is practical where the heart can help you
practical where the heart can help you
practical where the heart can help you create a new world that doesn’t yet
create a new world that doesn’t yet
create a new world that doesn’t yet exist and so I think back to my example
exist and so I think back to my example
exist and so I think back to my example when I was a struggling entrepreneur in
when I was a struggling entrepreneur in
when I was a struggling entrepreneur in university 19 years old had my first
university 19 years old had my first
university 19 years old had my first company I apologize was definitely got
company I apologize was definitely got
company I apologize was definitely got these crazy alibis happy right now 19
these crazy alibis happy right now 19
these crazy alibis happy right now 19 years old struggling company make a few
years old struggling company make a few
years old struggling company make a few hundred dollars a month and get these
hundred dollars a month and get these
hundred dollars a month and get these opportunities to go make you know
opportunities to go make you know
opportunities to go make you know six-figure starting salary at the dream
six-figure starting salary at the dream
six-figure starting salary at the dream job I thought I always wanted and
job I thought I always wanted and
job I thought I always wanted and something kept me back to say I don’t
something kept me back to say I don’t
something kept me back to say I don’t I don’t want to go work at that big
I don’t want to go work at that big
I don’t want to go work at that big company I want to do my own thing but
company I want to do my own thing but
company I want to do my own thing but like the safe logical smart practical
like the safe logical smart practical
like the safe logical smart practical thing to do is to go take that job and
thing to do is to go take that job and
thing to do is to go take that job and that’s what the head says to do that’s
that’s what the head says to do that’s
that’s what the head says to do that’s what your friends may tell you do you’re
what your friends may tell you do you’re
what your friends may tell you do you’re failing say to do but something inside
failing say to do but something inside
failing say to do but something inside me felt like I would regret this if I
me felt like I would regret this if I
me felt like I would regret this if I didn’t at least try with my own company
didn’t at least try with my own company
didn’t at least try with my own company to make it last a little bit longer and
to make it last a little bit longer and
to make it last a little bit longer and see what i could do with it and so just
see what i could do with it and so just
see what i could do with it and so just like when you’re deciding to marry
like when you’re deciding to marry
like when you’re deciding to marry somebody or get into a relationship it’s
somebody or get into a relationship it’s
somebody or get into a relationship it’s from the heart like the heart has to be
from the heart like the heart has to be
from the heart like the heart has to be there it’s not about oh well on paper
there it’s not about oh well on paper
there it’s not about oh well on paper this person has these skills and counts
this person has these skills and counts
this person has these skills and counts of this family and that i right that’s
of this family and that i right that’s
of this family and that i right that’s how you marry somebody comes from
how you marry somebody comes from
how you marry somebody comes from someone that you actually love and so
someone that you actually love and so
someone that you actually love and so all the big decisions in your life I
all the big decisions in your life I
all the big decisions in your life I don’t believe come from just making a
don’t believe come from just making a
don’t believe come from just making a list and comparing but from going with
list and comparing but from going with
list and comparing but from going with the one that feels right for you that is
the one that feels right for you that is
the one that feels right for you that is coming from the heart that you have that
coming from the heart that you have that
coming from the heart that you have that emotional attachment to and then the
emotional attachment to and then the
emotional attachment to and then the small things are done with the head the
small things are done with the head the
small things are done with the head the small things like once you have that
small things like once you have that
small things like once you have that plan once you know what you want to do
plan once you know what you want to do
plan once you know what you want to do your head will help you figure out how
your head will help you figure out how
your head will help you figure out how to go and made that happen so big this
to go and made that happen so big this
to go and made that happen so big this is with the heart swells with the head
is with the heart swells with the head
is with the heart swells with the head okay makes sense I like that one that
okay makes sense I like that one that
okay makes sense I like that one that was a good one okay we got this that’s
was a good one okay we got this that’s
was a good one okay we got this that’s five keeping common guys if we got maybe
five keeping common guys if we got maybe
five keeping common guys if we got maybe build your business around your values
build your business around your values
build your business around your values not your products you don’t box yourself
not your products you don’t box yourself
not your products you don’t box yourself in that’s not bad build around your
in that’s not bad build around your
in that’s not bad build around your values so the idea here is a most people
values so the idea here is a most people
values so the idea here is a most people when they’re learning to sell learn the
when they’re learning to sell learn the
when they’re learning to sell learn the cell based off the features of what they
cell based off the features of what they
cell based off the features of what they offer right so you know i’m i’m the
offer right so you know i’m i’m the
offer right so you know i’m i’m the classic as i’m selling a nail right like
classic as i’m selling a nail right like
classic as i’m selling a nail right like this is a nail and it’s silver and it’s
this is a nail and it’s silver and it’s
this is a nail and it’s silver and it’s three inches long or whatever we’re
three inches long or whatever we’re
three inches long or whatever we’re somewhere along the lines you turn about
somewhere along the lines you turn about
somewhere along the lines you turn about you learn about course selling ice are
you learn about course selling ice are
you learn about course selling ice are you learning about selling the the
you learning about selling the the
you learning about selling the the benefits where people don’t want the
benefits where people don’t want the
benefits where people don’t want the nail they want to hang something on the
nail they want to hang something on the
nail they want to hang something on the wall and so you’re talking about that
wall and so you’re talking about that
wall and so you’re talking about that where you move up the step you get into
where you move up the step you get into
where you move up the step you get into core selling and course hell is much
core selling and course hell is much
core selling and course hell is much more about selling values and people
more about selling values and people
more about selling values and people want to know what your company
want to know what your company
want to know what your company stands for before the care about
stands for before the care about
stands for before the care about anything else and there are some
anything else and there are some
anything else and there are some companies that we all know and love that
companies that we all know and love that
companies that we all know and love that that you will go and shop for and spend
that you will go and shop for and spend
that you will go and shop for and spend more money at because of what they stand
more money at because of what they stand
more money at because of what they stand for is a company so you look at Whole
for is a company so you look at Whole
for is a company so you look at Whole Foods people go to Whole Foods the price
Foods people go to Whole Foods the price
Foods people go to Whole Foods the price is higher like you’re not going to
is higher like you’re not going to
is higher like you’re not going to hopefully get cheap anything even a
hopefully get cheap anything even a
hopefully get cheap anything even a stuff on sale is not cheap at whole
stuff on sale is not cheap at whole
stuff on sale is not cheap at whole foods but you’re going because you’re
foods but you’re going because you’re
foods but you’re going because you’re assuming that everything there is
assuming that everything there is
assuming that everything there is healthy least healthier than going to a
healthy least healthier than going to a
healthy least healthier than going to a walmart or a you know grocery store and
walmart or a you know grocery store and
walmart or a you know grocery store and so because you know that it’s healthy
so because you know that it’s healthy
so because you know that it’s healthy you’re going to go shop there or the
you’re going to go shop there or the
you’re going to go shop there or the honest company i’m christopher gavigan
honest company i’m christopher gavigan
honest company i’m christopher gavigan the founder the honest country and
the founder the honest country and
the founder the honest country and earlier today multi-billion dollar
earlier today multi-billion dollar
earlier today multi-billion dollar valuation everything that they make
valuation everything that they make
valuation everything that they make you’re assuming is non-toxic is healthy
you’re assuming is non-toxic is healthy
you’re assuming is non-toxic is healthy for your body and so you pay a premium
for your body and so you pay a premium
for your body and so you pay a premium for that where if you walk into a costco
for that where if you walk into a costco
for that where if you walk into a costco you know you look at the ingredients
you know you look at the ingredients
you know you look at the ingredients what’s in this thing and you’re making
what’s in this thing and you’re making
what’s in this thing and you’re making sure that it doesn’t have any that you
sure that it doesn’t have any that you
sure that it doesn’t have any that you know- ingredients that you’re looking
know- ingredients that you’re looking
know- ingredients that you’re looking for but when you go to Whole Foods
for but when you go to Whole Foods
for but when you go to Whole Foods you’re not checking the ingredients as
you’re not checking the ingredients as
you’re not checking the ingredients as much because we just assume when
much because we just assume when
much because we just assume when everything is healthy so people want to
everything is healthy so people want to
everything is healthy so people want to know what you stand for and that your
know what you stand for and that your
know what you stand for and that your values are aligned and if they can
values are aligned and if they can
values are aligned and if they can understand that then they’re much more
understand that then they’re much more
understand that then they’re much more likely to buy from you then the next guy
likely to buy from you then the next guy
likely to buy from you then the next guy so an example I use is look into the guy
so an example I use is look into the guy
so an example I use is look into the guy cut in the grass and this is important
cut in the grass and this is important
cut in the grass and this is important right like side hustle might be mowing
right like side hustle might be mowing
right like side hustle might be mowing lawns in the summer now or shovel in the
lawns in the summer now or shovel in the
lawns in the summer now or shovel in the driveway in the winter when it comes up
driveway in the winter when it comes up
driveway in the winter when it comes up for Millennials you don’t want to be
for Millennials you don’t want to be
for Millennials you don’t want to be beaten down on price if people can’t
beaten down on price if people can’t
beaten down on price if people can’t tell the difference between what you do
tell the difference between what you do
tell the difference between what you do and what somebody else does then it just
and what somebody else does then it just
and what somebody else does then it just going to beat you down on price like
going to beat you down on price like
going to beat you down on price like well why am I going to pay you thirty
well why am I going to pay you thirty
well why am I going to pay you thirty bucks to cut my lawn when the guy next
bucks to cut my lawn when the guy next
bucks to cut my lawn when the guy next door’s gonna do it for 15 and so the
door’s gonna do it for 15 and so the
door’s gonna do it for 15 and so the answer comes down to the values and so I
answer comes down to the values and so I
answer comes down to the values and so I had a caller to my radio show Colin and
had a caller to my radio show Colin and
had a caller to my radio show Colin and I asked him why did he start this lawn
I asked him why did he start this lawn
I asked him why did he start this lawn mowing business and he said I when I was
mowing business and he said I when I was
mowing business and he said I when I was working in the garden when I was young
working in the garden when I was young
working in the garden when I was young it was always with my mom and I got the
it was always with my mom and I got the
it was always with my mom and I got the passion for gardening and taking care of
passion for gardening and taking care of
passion for gardening and taking care of grass from my mom and I treat
grass from my mom and I treat
grass from my mom and I treat every log that I cut like it’s my mom’s
every log that I cut like it’s my mom’s
every log that I cut like it’s my mom’s lot and right there it’s like you feel
lot and right there it’s like you feel
lot and right there it’s like you feel the pride you feel the passion to feel
the pride you feel the passion to feel
the pride you feel the passion to feel the joy that comes from that compared to
the joy that comes from that compared to
the joy that comes from that compared to somebody’s just trying to make a buck
somebody’s just trying to make a buck
somebody’s just trying to make a buck like I would pay more for that I would
like I would pay more for that I would
like I would pay more for that I would pay more to know that my grass is being
pay more to know that my grass is being
pay more to know that my grass is being cut with care precision like he was cut
cut with care precision like he was cut
cut with care precision like he was cut in his own mom’s launch that’s worth
in his own mom’s launch that’s worth
in his own mom’s launch that’s worth thirty bucks instead of 15 bucks I mean
thirty bucks instead of 15 bucks I mean
thirty bucks instead of 15 bucks I mean but if you don’t express that then
but if you don’t express that then
but if you don’t express that then you’re constantly going to be beaten
you’re constantly going to be beaten
you’re constantly going to be beaten down on price so it comes down to
down on price so it comes down to
down on price so it comes down to branding I guess the way somebody sell
branding I guess the way somebody sell
branding I guess the way somebody sell himself or herself yeah Brandon is one
himself or herself yeah Brandon is one
himself or herself yeah Brandon is one extension of it the first part is
extension of it the first part is
extension of it the first part is understanding why you’re doing this
understanding why you’re doing this
understanding why you’re doing this business like understanding who you are
business like understanding who you are
business like understanding who you are as human being what your your one word
as human being what your your one word
as human being what your your one word is what your most important value is to
is what your most important value is to
is what your most important value is to you and then expressing that so you know
you and then expressing that so you know
you and then expressing that so you know mine is about believe I believe in
mine is about believe I believe in
mine is about believe I believe in entrepreneurs all the videos that I put
entrepreneurs all the videos that I put
entrepreneurs all the videos that I put out how people believe in themselves and
out how people believe in themselves and
out how people believe in themselves and believe in others so that helps me in
believe in others so that helps me in
believe in others so that helps me in the marketing on the percent people who
the marketing on the percent people who
the marketing on the percent people who want more believe in their life they
want more believe in their life they
want more believe in their life they come back to the YouTube channel on a
come back to the YouTube channel on a
come back to the YouTube channel on a consistent basis but it also helps me
consistent basis but it also helps me
consistent basis but it also helps me hire the right people it also helps to
hire the right people it also helps to
hire the right people it also helps to attract media attention it also helps me
attract media attention it also helps me
attract media attention it also helps me make operating decisions you know if I
make operating decisions you know if I
make operating decisions you know if I could get a really great editor who
could get a really great editor who
could get a really great editor who could put up amazing videos for me but
could put up amazing videos for me but
could put up amazing videos for me but didn’t like what we were doing the guys
didn’t like what we were doing the guys
didn’t like what we were doing the guys just another job I don’t want that
just another job I don’t want that
just another job I don’t want that person like I want the person who
person like I want the person who
person like I want the person who believes in the mission and what we’re
believes in the mission and what we’re
believes in the mission and what we’re all about it has that same core value as
all about it has that same core value as
all about it has that same core value as me or at least something similar because
me or at least something similar because
me or at least something similar because they’re gonna I don’t want just their
they’re gonna I don’t want just their
they’re gonna I don’t want just their their minds I want their soul I want the
their minds I want their soul I want the
their minds I want their soul I want the hearts and soul to be attached to the
hearts and soul to be attached to the
hearts and soul to be attached to the cause of what we’re all about and so a
cause of what we’re all about and so a
cause of what we’re all about and so a lot of people don’t even know what they
lot of people don’t even know what they
lot of people don’t even know what they stand for let alone express it so
stand for let alone express it so
stand for let alone express it so Brandon is one expression of that value
Brandon is one expression of that value
Brandon is one expression of that value that you have you want to tell the world
that you have you want to tell the world
that you have you want to tell the world what you’re all about so that that’ll
what you’re all about so that that’ll
what you’re all about so that that’ll attract customers and media and exposure
attract customers and media and exposure
attract customers and media and exposure to you but it’s also how you run the
to you but it’s also how you run the
to you but it’s also how you run the business how you hire people to your
business how you hire people to your
business how you hire people to your team how you create the processes
team how you create the processes
team how you create the processes internally to run the company may not be
internally to run the company may not be
internally to run the company may not be super important yet as Millennials like
super important yet as Millennials like
super important yet as Millennials like I’m just decide I’m doing it myself yeah
I’m just decide I’m doing it myself yeah
I’m just decide I’m doing it myself yeah hot stone right like I don’t have a team
hot stone right like I don’t have a team
hot stone right like I don’t have a team but having a self-awareness understand
but having a self-awareness understand
but having a self-awareness understand what you staying for so that when you’re
what you staying for so that when you’re
what you staying for so that when you’re faced with challenging opportunities to
faced with challenging opportunities to
faced with challenging opportunities to say yes or no to that decision being
say yes or no to that decision being
say yes or no to that decision being able to connect with people who share
able to connect with people who share
able to connect with people who share the same values as you do so you don’t
the same values as you do so you don’t
the same values as you do so you don’t spend too much time going down the wrong
spend too much time going down the wrong
spend too much time going down the wrong path of the people who don’t share the
path of the people who don’t share the
path of the people who don’t share the same values just like getting married
same values just like getting married
same values just like getting married like they could look great on paper but
like they could look great on paper but
like they could look great on paper but if they don’t like if you don’t believe
if they don’t like if you don’t believe
if they don’t like if you don’t believe in the same thing you’re just going to
in the same thing you’re just going to
in the same thing you’re just going to be fighting all the time and it won’t be
be fighting all the time and it won’t be
be fighting all the time and it won’t be a great marriage so you if you don’t
a great marriage so you if you don’t
a great marriage so you if you don’t have the same values as your customers
have the same values as your customers
have the same values as your customers or your partners or suppliers or your
or your partners or suppliers or your
or your partners or suppliers or your investors or you know the people around
investors or you know the people around
investors or you know the people around you it’s not going to be a great
you it’s not going to be a great
you it’s not going to be a great situation so you want to make sure
situation so you want to make sure
situation so you want to make sure you’re building around your values
you’re building around your values
you’re building around your values that’s six guys keep it coming we got uh
another chatting you guys are chatting
another chatting you guys are chatting you guys are chatting give me some rules
you guys are chatting give me some rules
you guys are chatting give me some rules give me some rules you get creative
give me some rules you get creative
give me some rules you get creative ideas from your business in the shower
Rishi really mean value here I think I
Rishi really mean value here I think I love sure enough
okay i don’t know if it’s only on my
okay i don’t know if it’s only on my side but i cannot i mean it doesn’t work
side but i cannot i mean it doesn’t work
side but i cannot i mean it doesn’t work anymore yeah the image is tech ok not
anymore yeah the image is tech ok not
anymore yeah the image is tech ok not working
”
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