good afternoon
I will allow myself to move for a couple of minutes.
attention from the stage to the hall
here are a few facts about who is today
came to you today gathered under your
roof of the conference ted ex-akim ng
right now in the hall is 194
rights
of them 3 per cent are concerned about the choice and
purchase new new new car
33 percent of you are waiting at home for home
the animal is about thirty nine
percent here and in
different life situations on
predominantly rely on
material information making a decision
rationally mixes alternatives into
the whole is guided by logic and sooner
all give their preference to different
natural mathematical sciences
time as 42 percent here
present to a greater extent
expressed intuition is better perceived
bright artistic artistic
images and make decisions based on
emotions and are more likely to work
their activities are connected with some kind of
the humanities
the vast majority here
present
are advocates of camphor norms
behavior in society is well perceived
people who are wearing smart
have low voice low low
the timbre of the voice and a and not into the ambulance juice
meetings
that’s why I today 2 times life
put on a jacket where I know it and why I
he actually told about it
it is not known for certain to me
these facts were predicted
a special productive system for
what did I do this job
probably in order for you to like it
or maybe to pick up
in his story
exactly the style is precisely those words exactly
on those images and actual examples from
life in order to pass your filter
foreign to the best of luck
convey the meaning of his
say to be clear to you
because only in this case the best
the purpose of the conference will be
reached you will gain some insights
any ideas I will manage to infect you
with some emotions and maybe this
the future will change the world for the better
But leave the lyrics aside as
it did this how this works
predicative analyst as already said
I develop products with
long
predicative analytics and their application
in various spheres of business
primitive analytics for 42 percent
audience, this word is probably not
very clear because every time
when it comes to
machine learning neural networks
large data
it looks like this for the solution
Classification problems we apply
distributed gradient algorithm
Booting on the systems of decision trees
which use regularization
value in sheets it optimizes
mean square error on the training
sample or logarithmic function
verifying the likelihood of the answer while solving
gradient descent or
Newton method for solving problems
classification of
what am I talking about for 42 percent
the audience
It is known that it is better to use some kind of
bright artistic images and not
use all give out all this
mathematical terminology
so I rely on this fact to build
his story a little differently as Hansel and
gates walking in a dark forest
leaving behind a trace of bread
crumbs
Each of us daily leaves
a digital footprint that forms
from the likes and reposts of the social network from
what we write and comment on from
purchases on Internet sites
and visits to some Internet sites from
favorite route routes from point a
to the point b photos in instagrama
calls in different be inside inside
shopping center and so on to continue
can be very long but I thought I thought that
meaning you understand the information or rather
data on our behavior is indeed
very much this data is unsystematic
discrepant discrepant can
be incomplete and sometimes not even
true but nevertheless, with the right
approach to their analysis
them we can extract from them like
some knowledge of a grain of knowledge for
in order to predict
inclinations for each of us
predict our desire and maybe
even our future sounds somewhat
frightening but let’s not sharpen
for this attention is already
a fact that happened to you, we were born in
the heyday of the era of development
and we were lucky
be active participants of this time
only from our decision from our
selection and
attention to the fact how and
to depend on where the vector will be directed
development and application of these technologies
will depend on our decision
what is the new ethic of digital digital
technologies will be formed in
further and what technology
technological social landscape
is formed in the near future in order
to better know what is on the
business is hidden behind these terrible
words and their realities
work with long-term technology
try the knife to swap places I
often say I share the terms data and
knowledge to the data
knowledge and knowledge in the context of
my story
this is a set of hypotheses applied to
for example, a hypothesis about what
music is my favorite
it would be very cool if I could
easily tell your tourist what
me in what kind of composition does not include
in every find of time when I want and
listen but it’s impossible because
music is very much and every day
new groups appear new
albums and in fact I myself am ill
I understand I do not understand what exactly
I get to like choosing the one
and this or that musical composition
much better about my inclinations
tell the very same digital footprint and
extracted from it
signs, say analysts or features
which are for example visits to
certain sites
with the playlist of my friends with whom
most actively communicate and have already arranged
evaluation of previously listened compositions
best predict which of the
tracks of new indie bands I’ll be tomorrow
to listen on the rehearsal in fact in order
so that the data transform knowledge
there are so many tools i
I’ll tell you about the simplest of them
logistic regression it is used to
around it is used almost everywhere such as
The simplest task of determining sex
a person with you is very easy to stick with
one glance but when imagine
site of the online store and you see that
someone has come to you for k and wants to buy
jeans
for a man to buy jeans with
more likely
You need to help him choose them and start
you need to take a cotton man or woman
in order to do this we can not
we can not know about him about it
ask directly, but we can
collect and what is the data on his
behavior to decompose them as a training
sample and if the date is an analyst who
is concerned with this issue was attentive
and successfully prepared those very signs
allocated here is a deferred finger then he
will see that the behavior of two different people
men and women would be very different in
space of these features and can
easy to describe
mathematical formula based on the method
linear discriminant of a phisher as in
the future knows only these signs
determine which class belongs to
this visitor is more difficult task
in the space of these signs seems
it is almost impossible to see any
dependence that what to do at the
this is one of the
advantages of the machine approach to analysis
data on protein
experts
in order to find dependencies somehow
mathematically describe in this example
You need to look at the situation under another
angle, you need to add some more
symptoms
this will allow us to turn the survey
review the set of training sample and
To see what really is between
they have a pattern on how they
in what they differ from each other and
dividing the day and between them will already be
in the plane that because we
consider the problem in three-dimensional
the space of attributes is even the best
an expert in his field can analyze
task no more than relying no more than
than 10 factors simultaneously and machines
approach to a machine approach like
analytics allows you to look at
problem under multiple angles
analyzing thousands of attributes simultaneously
this gives rise to very complex
mathematical division formulas
regularities in practice this
applies everywhere, for example, you
could hear about the system that
called palantir it stands worth on
arming special services and large
financial organizations united states
This system allows analyzing
some anomalies in people’s behavior
to allocate with a good degree of probability and
highlight the signs of an organized
crime of illegal banking
operations and even terrorism is this
the system is on guard quiet sleep
citizens of the United States more than the world loved
example from china you know messenger HIV
from which is essentially the price to
system of various functions and applications
allows us to solve a simple problem of choosing and
search for the right products from the most
optimal
Services of the purchase such as I
I go to some shopping center
I have hands holding a phone
past the boutique I can not and shake it
will be a signal about that for this boutique about
that I’m interested in some kind of
personalized offer to be
analyzing the very same space
signs my digital track will be able to
Determine what exactly interests me and
not only what exactly interests
but how is it better for me
it is conditionally wrapped up presenting
there is a discount or maybe some kind of
Based on which I
I will make a decision in favor of this store
it turns out that my search problem
will be solved faster and I will not be long
spend a lot of time choosing between
various boutiques and the store will receive
the ability to optimize
Optimize your profits so you do not
thought that the whole example is somewhere far away and in
russia I will tell the story of this life
the story of how I purchased the yacht on
in fact, I have been doing since childhood
surfing and yachting is a very expensive sight
sport of their shifts say that the yacht is
such a deepening in the water which is necessary
to fill up with money, of course
his bus to such a dream and seemed
I almost never have ever
I will not be able to buy any real
there’s a good sailing ship however I
discussed this with friends read articles
watched video reviews and secretly about it
dreamed and here one day in contact in a tape
I saw a post from a person
which was in no way connected with me
he was not my social connections
friend and he wrote about what he would give in
good hands
olympic yacht of the Olympic class volatile
Dutchman
in return for her to bring a little
in order and use as directed
naturally but immediately with the organization with
friends took this yacht directly
now it is being repaired and
this summer it will be launched on
water area of the
the situation is ambiguous on the one hand
knowledge and prediction is good but
Invasion of my privacy zone is
there is a bad feeling of feet and that
follow me for myself i reply to
this question is so no one knowledge follows
just changing socially
technological landscape according to the
what tasks of our life do we want
optimize what routine processes
We make this choice ourselves and, in fact, ourselves
form here is just the very same that
she is the newest ethic of modern times
it turns out that thanks to
development of these technologies is more accurate
analyzed my data given my
behavior the more accurately they work
predictive systems
the more opportunities the more
opportunities appear personally from me
I free myself free time I can
more to travel getting a new one
information that really makes me
interest and do not worry about the fact that
somewhere, some kind of my purchases
would not be optimal or, in general, an example
can be given a lot
I recently started aikido and
Forever of the duo, Japanese martial arts have
I was sent to the analogy
to better convey your thoughts
the main principle of aikido is balance
between the soul
or intentions of the word-synonyms a and body
and
that is, the possibilities of interconnection and
balance of harmony with oneself and others
peace and come to the technology now
seek a balance between the intention
optimize business processes
to save people from unnecessary in
communication and somehow help
they are more likely to take certain
solution is obtained that principle
technology is such a
m. aki to our time if my
the story was useful for you, or
interesting to them can be originated by you
some new thoughts
then I managed to use
insights about this audience correctly and
it all went for the good of us
thank you very much
[applause]
”
Be First to Comment