hey mojo holux I’m your host Rebecca and in this 15th episode of WatchMojo FAQ
in this 15th episode of WatchMojo FAQ
in this 15th episode of WatchMojo FAQ our CEO and executive producer ashcan
our CEO and executive producer ashcan
our CEO and executive producer ashcan corpus crucian joins me to discuss the
corpus crucian joins me to discuss the
corpus crucian joins me to discuss the origins of the WatchMojo logo and how we
origins of the WatchMojo logo and how we
origins of the WatchMojo logo and how we handle all the rights to all of the
handle all the rights to all of the
handle all the rights to all of the clips we use a mantra holics welcome to
clips we use a mantra holics welcome to
clips we use a mantra holics welcome to watchmojo.com
welcome ash you sound so disappointed
welcome ash you sound so disappointed welcome how are you guys okay so before
welcome how are you guys okay so before
welcome how are you guys okay so before we get to this week’s questions this
we get to this week’s questions this
we get to this week’s questions this week we’ve published both topics which
week we’ve published both topics which
week we’ve published both topics which is Dan’s new show and WatchMojo news so
is Dan’s new show and WatchMojo news so
is Dan’s new show and WatchMojo news so any thoughts on the first episodes yeah
any thoughts on the first episodes yeah
any thoughts on the first episodes yeah sure so since this is actually being
sure so since this is actually being
sure so since this is actually being recorded on Wednesday and topics is
recorded on Wednesday and topics is
recorded on Wednesday and topics is going to be published later on today
going to be published later on today
going to be published later on today we’ll just talk on watch One Show news I
we’ll just talk on watch One Show news I
we’ll just talk on watch One Show news I thought it was fantastic we did top 10
thought it was fantastic we did top 10
thought it was fantastic we did top 10 facts just 10 facts on Isis
facts just 10 facts on Isis
facts just 10 facts on Isis overwhelmingly positive feedback I love
overwhelmingly positive feedback I love
overwhelmingly positive feedback I love seeing the comment from mass Oreo killer
seeing the comment from mass Oreo killer
seeing the comment from mass Oreo killer gotta love that name as well quote I can
gotta love that name as well quote I can
gotta love that name as well quote I can imagine this will become my favorite
imagine this will become my favorite
imagine this will become my favorite watch module series great work and keep
watch module series great work and keep
watch module series great work and keep up with the series end quote that was
up with the series end quote that was
up with the series end quote that was uploaded over a hundred times I think
uploaded over a hundred times I think
uploaded over a hundred times I think you know the features the the clips
you know the features the the clips
you know the features the the clips where we do politics will always have
where we do politics will always have
where we do politics will always have some division from the viewers but the
some division from the viewers but the
some division from the viewers but the over arching feedback was that it was
over arching feedback was that it was
over arching feedback was that it was fantastic and we should keep it up and
fantastic and we should keep it up and
fantastic and we should keep it up and that’s music to our ears okay so for
that’s music to our ears okay so for
that’s music to our ears okay so for today I know we want to cover a lot so
today I know we want to cover a lot so
today I know we want to cover a lot so we will touch on topics next week again
we will touch on topics next week again
we will touch on topics next week again like we said because it hasn’t aired yet
like we said because it hasn’t aired yet
like we said because it hasn’t aired yet unless you want to use the DeLorean to
unless you want to use the DeLorean to
unless you want to use the DeLorean to travel hence the prop anyway on to the
travel hence the prop anyway on to the
travel hence the prop anyway on to the questions last weekend we published top
questions last weekend we published top
questions last weekend we published top 10 business logos and John Lennon who
10 business logos and John Lennon who
10 business logos and John Lennon who I’m assuming is not be John Lennon um
I’m assuming is not be John Lennon um
I’m assuming is not be John Lennon um asked but seriously what’s the history
asked but seriously what’s the history
asked but seriously what’s the history behind the face WatchMojo which is our
behind the face WatchMojo which is our
behind the face WatchMojo which is our logo so mr. X stepped in and said like
logo so mr. X stepped in and said like
logo so mr. X stepped in and said like this comment if you want a sh to address
this comment if you want a sh to address
this comment if you want a sh to address it so 165 people like that
it so 165 people like that
it so 165 people like that so the Mojo holics obviously want to
so the Mojo holics obviously want to
so the Mojo holics obviously want to know what is the history behind the
know what is the history behind the
know what is the history behind the WatchMojo face so a few weeks ago we
WatchMojo face so a few weeks ago we
WatchMojo face so a few weeks ago we touched about the origins of the name
touched about the origins of the name
touched about the origins of the name you could click on the end
you could click on the end
you could click on the end or link below to get the feedback on
or link below to get the feedback on
or link below to get the feedback on that so today we’ll talk about the logo
that so today we’ll talk about the logo
that so today we’ll talk about the logo so basically picture it it’s 2005 I was
so basically picture it it’s 2005 I was
so basically picture it it’s 2005 I was working at a company got acquired it was
working at a company got acquired it was
working at a company got acquired it was time for me to leave as it happens and I
time for me to leave as it happens and I
time for me to leave as it happens and I wanted to start a new company and
wanted to start a new company and
wanted to start a new company and basically prove myself so the idea of
basically prove myself so the idea of
basically prove myself so the idea of the smiley face was kind of to connote
the smiley face was kind of to connote
the smiley face was kind of to connote I’ll get the last laugh he who laughs
I’ll get the last laugh he who laughs
I’ll get the last laugh he who laughs last laughs best and just sort of like
last laughs best and just sort of like
last laughs best and just sort of like proving people wrong and that’s actually
proving people wrong and that’s actually
proving people wrong and that’s actually why side note when WatchMojo launched
why side note when WatchMojo launched
why side note when WatchMojo launched the tagline initially was just watch it
the tagline initially was just watch it
the tagline initially was just watch it had that kind of double connotation
had that kind of double connotation
had that kind of double connotation anyway so when I was going over the site
anyway so when I was going over the site
anyway so when I was going over the site design and whatnot and I wrote out the
design and whatnot and I wrote out the
design and whatnot and I wrote out the Mojo part of the name I kind of sat and
Mojo part of the name I kind of sat and
Mojo part of the name I kind of sat and look the O’s in the J could be a face
look the O’s in the J could be a face
look the O’s in the J could be a face you just put a squiggly line underneath
you just put a squiggly line underneath
you just put a squiggly line underneath the initial inspiration I won’t lie was
the initial inspiration I won’t lie was
the initial inspiration I won’t lie was more sinister you know not evil but kind
more sinister you know not evil but kind
more sinister you know not evil but kind of mischievous smile I remember college
of mischievous smile I remember college
of mischievous smile I remember college humor back in the day used to have a
humor back in the day used to have a
humor back in the day used to have a logo of a joker so yeah it was meant to
logo of a joker so yeah it was meant to
logo of a joker so yeah it was meant to be a bit more comic book character asked
be a bit more comic book character asked
be a bit more comic book character asked but then when the designer came back he
but then when the designer came back he
but then when the designer came back he made it a lot more comical and jovial
made it a lot more comical and jovial
made it a lot more comical and jovial and cute ish and I liked it I was like
and cute ish and I liked it I was like
and cute ish and I liked it I was like it’s fine you know I didn’t want to
it’s fine you know I didn’t want to
it’s fine you know I didn’t want to change it to too much since then and he
change it to too much since then and he
change it to too much since then and he also chose the colors I would probably
also chose the colors I would probably
also chose the colors I would probably gone with more black grey and a dark
gone with more black grey and a dark
gone with more black grey and a dark blue but it’s stuck and it’s funny
blue but it’s stuck and it’s funny
blue but it’s stuck and it’s funny because since then if that logo I mean
because since then if that logo I mean
because since then if that logo I mean we joked by putting it as like I guess a
we joked by putting it as like I guess a
we joked by putting it as like I guess a fake number one on that list but that
fake number one on that list but that
fake number one on that list but that logo has been seen as of this week two
logo has been seen as of this week two
logo has been seen as of this week two billion times on YouTube only 40
billion times on YouTube only 40
billion times on YouTube only 40 channels have hit that milestone if you
channels have hit that milestone if you
channels have hit that milestone if you count everywhere else where we published
count everywhere else where we published
count everywhere else where we published like Yahoo MSN Hulu and other places
like Yahoo MSN Hulu and other places
like Yahoo MSN Hulu and other places it’s been seen over three and a half
it’s been seen over three and a half
it’s been seen over three and a half billion times and if you count places
billion times and if you count places
billion times and if you count places like malls gyms cabs airports it’s
like malls gyms cabs airports it’s
like malls gyms cabs airports it’s probably been been seen over 10 billion
probably been been seen over 10 billion
probably been been seen over 10 billion times altogether which does make that
times altogether which does make that
times altogether which does make that logo one of the most seem logos of the
logo one of the most seem logos of the
logo one of the most seem logos of the last you know a few years that is come
last you know a few years that is come
last you know a few years that is come up that is crazy in the same video user
up that is crazy in the same video user
up that is crazy in the same video user – forretress for us how does mojo never
– forretress for us how does mojo never
– forretress for us how does mojo never get in trouble for showing movie scenes
get in trouble for showing movie scenes
get in trouble for showing movie scenes or other copyrighted content like logos
or other copyrighted content like logos
or other copyrighted content like logos so what gives okay so that is indeed a
so what gives okay so that is indeed a
so what gives okay so that is indeed a very common question
very common question
very common question and the truth is I don’t think most
and the truth is I don’t think most
and the truth is I don’t think most channels would ever touch on it it would
channels would ever touch on it it would
channels would ever touch on it it would be like the elephant in the room but
be like the elephant in the room but
be like the elephant in the room but we’re not like that so I have a prop to
we’re not like that so I have a prop to
we’re not like that so I have a prop to which I’ll get to in a second so our
which I’ll get to in a second so our
which I’ll get to in a second so our editorial guideline really falls under
editorial guideline really falls under
editorial guideline really falls under three things one is explicit permission
three things one is explicit permission
three things one is explicit permission the other one is implicit approval and
the other one is implicit approval and
the other one is implicit approval and the third one is reluctant acceptance
the third one is reluctant acceptance
the third one is reluctant acceptance what what am I talking about so
what what am I talking about so
what what am I talking about so basically copyright law works two ways
basically copyright law works two ways
basically copyright law works two ways it protects companies who create
it protects companies who create
it protects companies who create original content but it also gives a set
original content but it also gives a set
original content but it also gives a set of liberties and freedoms and rights to
of liberties and freedoms and rights to
of liberties and freedoms and rights to companies that then want to take
companies that then want to take
companies that then want to take portions of that and create new works so
portions of that and create new works so
portions of that and create new works so in a very strict legal sense yes as some
in a very strict legal sense yes as some
in a very strict legal sense yes as some of you in the comments have stated
of you in the comments have stated
of you in the comments have stated copyright law and fair use law or fair
copyright law and fair use law or fair
copyright law and fair use law or fair dealing in Canada and the UK give us
dealing in Canada and the UK give us
dealing in Canada and the UK give us such protections but that’s just a
such protections but that’s just a
such protections but that’s just a defense the real true reason why we’ve
defense the real true reason why we’ve
defense the real true reason why we’ve been able to do what we do goes down
been able to do what we do goes down
been able to do what we do goes down boils down to relationships when we
boils down to relationships when we
boils down to relationships when we launched in 2006 nobody knew us and then
launched in 2006 nobody knew us and then
launched in 2006 nobody knew us and then in 2007 and 8 as we got bigger we had
in 2007 and 8 as we got bigger we had
in 2007 and 8 as we got bigger we had record labels TV networks of movie
record labels TV networks of movie
record labels TV networks of movie studios and video game publishers that
studios and video game publishers that
studios and video game publishers that would come out to us and back in the day
would come out to us and back in the day
would come out to us and back in the day this is how long we’ve been in existence
this is how long we’ve been in existence
this is how long we’ve been in existence they would send us media and beg us to
they would send us media and beg us to
they would send us media and beg us to feature it in our videos okay my inbox
feature it in our videos okay my inbox
feature it in our videos okay my inbox no joke has over a hundred gigs why
no joke has over a hundred gigs why
no joke has over a hundred gigs why because we got all these digital files
because we got all these digital files
because we got all these digital files now by all these rights holders who beg
now by all these rights holders who beg
now by all these rights holders who beg us to create these new videos so today
us to create these new videos so today
us to create these new videos so today we work with advertising teams and PR
we work with advertising teams and PR
we work with advertising teams and PR departments to create these videos but
departments to create these videos but
departments to create these videos but it all boils down to the relationships
it all boils down to the relationships
it all boils down to the relationships we have and most of these thankfully
we have and most of these thankfully
we have and most of these thankfully most of these rights holders have gone
most of these rights holders have gone
most of these rights holders have gone on record to tell us that they support
on record to tell us that they support
on record to tell us that they support what we do they love what we do now
what we do they love what we do now
what we do they love what we do now there is occasionally a random employee
there is occasionally a random employee
there is occasionally a random employee in a given like legal department who may
in a given like legal department who may
in a given like legal department who may object and not know that we have these
object and not know that we have these
object and not know that we have these relationships and they’ll send us say a
relationships and they’ll send us say a
relationships and they’ll send us say a note saying hey why are you doing this
note saying hey why are you doing this
note saying hey why are you doing this and that’s because they may not know how
and that’s because they may not know how
and that’s because they may not know how one copyright law works but more
one copyright law works but more
one copyright law works but more importantly we’re like hey Joe you might
importantly we’re like hey Joe you might
importantly we’re like hey Joe you might want to speak to Shelly in marketing and
want to speak to Shelly in marketing and
want to speak to Shelly in marketing and promotions because they’re begging us to
promotions because they’re begging us to
promotions because they’re begging us to do it and then it all ends there and we
do it and then it all ends there and we
do it and then it all ends there and we all love and we hug it out and good
all love and we hug it out and good
all love and we hug it out and good times ensues it’s also worth noting with
times ensues it’s also worth noting with
times ensues it’s also worth noting with a nice bottle of 1946
a nice bottle of 1946
a nice bottle of 1946 chateauneuf-du-pape out
chateauneuf-du-pape out
chateauneuf-du-pape out well anyway it’s also worth noting that
well anyway it’s also worth noting that
well anyway it’s also worth noting that those very same clips and up on the
those very same clips and up on the
those very same clips and up on the sites of these big media companies yeah
sites of these big media companies yeah
sites of these big media companies yeah that’s actually a fantastic point so to
that’s actually a fantastic point so to
that’s actually a fantastic point so to take it even one step further when we do
take it even one step further when we do
take it even one step further when we do top 10 Simpsons episodes it’s really
top 10 Simpsons episodes it’s really
top 10 Simpsons episodes it’s really funny because we get people from Hulu
funny because we get people from Hulu
funny because we get people from Hulu which is on partially by News Corp fox
which is on partially by News Corp fox
which is on partially by News Corp fox they’ll email us saying we love this
they’ll email us saying we love this
they’ll email us saying we love this we’re gonna feature it because we have a
we’re gonna feature it because we have a
we’re gonna feature it because we have a partnership with them or if we do top 10
partnership with them or if we do top 10
partnership with them or if we do top 10 Batman
Batman
Batman scenes guess what that’s a WB franchise
scenes guess what that’s a WB franchise
scenes guess what that’s a WB franchise and we’re featured on Roadrunner the
and we’re featured on Roadrunner the
and we’re featured on Roadrunner the portal which belongs to Time Warner
portal which belongs to Time Warner
portal which belongs to Time Warner which owns WB so you know I know when
which owns WB so you know I know when
which owns WB so you know I know when someone lands on the channel they may
someone lands on the channel they may
someone lands on the channel they may not know that background in context but
not know that background in context but
not know that background in context but you know we are a big big media company
you know we are a big big media company
you know we are a big big media company now that plays by the books where we
now that plays by the books where we
now that plays by the books where we always err on the right side of the
always err on the right side of the
always err on the right side of the legal fence so to speak but to be clear
legal fence so to speak but to be clear
legal fence so to speak but to be clear you are not a lawyer no so this is not
you are not a lawyer no so this is not
you are not a lawyer no so this is not legal advice but I mean I’ll just say
legal advice but I mean I’ll just say
legal advice but I mean I’ll just say that it’s worth noting that generally
that it’s worth noting that generally
that it’s worth noting that generally speaking and I respect all lawyers they
speaking and I respect all lawyers they
speaking and I respect all lawyers they get a bad rep ultimately it’s always the
get a bad rep ultimately it’s always the
get a bad rep ultimately it’s always the clients fault when a lawyer has to do
clients fault when a lawyer has to do
clients fault when a lawyer has to do bad things but I will say that contract
bad things but I will say that contract
bad things but I will say that contract business lawyers are not necessarily as
business lawyers are not necessarily as
business lawyers are not necessarily as well-versed in copyright as they maybe
well-versed in copyright as they maybe
well-versed in copyright as they maybe should be and then conversely a
should be and then conversely a
should be and then conversely a copyright lawyer is not necessarily well
copyright lawyer is not necessarily well
copyright lawyer is not necessarily well versed in practical day-to-day
versed in practical day-to-day
versed in practical day-to-day applications they’re just really good at
applications they’re just really good at
applications they’re just really good at the theory so in between that you kind
the theory so in between that you kind
the theory so in between that you kind of you know get a good sense of what you
of you know get a good sense of what you
of you know get a good sense of what you can do or should do again that Chris
can do or should do again that Chris
can do or should do again that Chris Rock expression just because you could
Rock expression just because you could
Rock expression just because you could drive with your feet doesn’t mean you
drive with your feet doesn’t mean you
drive with your feet doesn’t mean you should so yeah I’ve researched fair use
should so yeah I’ve researched fair use
should so yeah I’ve researched fair use have written about it forever but you
have written about it forever but you
have written about it forever but you know after 8,000 Clips we’ve had maybe a
know after 8,000 Clips we’ve had maybe a
know after 8,000 Clips we’ve had maybe a handful of incidences where we you know
handful of incidences where we you know
handful of incidences where we you know talks got heated and we’ve always
talks got heated and we’ve always
talks got heated and we’ve always prevailed mainly because we use common
prevailed mainly because we use common
prevailed mainly because we use common sense and ironically the only time watch
sense and ironically the only time watch
sense and ironically the only time watch won’t roll was ever sued wasn’t even for
won’t roll was ever sued wasn’t even for
won’t roll was ever sued wasn’t even for this it’s when that going back to the
this it’s when that going back to the
this it’s when that going back to the first question we answered when I left
first question we answered when I left
first question we answered when I left to start WatchMojo my previous employer
to start WatchMojo my previous employer
to start WatchMojo my previous employer felt that I was violating our
felt that I was violating our
felt that I was violating our non-competition we went to court and we
non-competition we went to court and we
non-competition we went to court and we rolled the dice and said we’re not going
rolled the dice and said we’re not going
rolled the dice and said we’re not going to hire a lawyer for various reasons
to hire a lawyer for various reasons
to hire a lawyer for various reasons wrapped ourselves and we destroyed them
wrapped ourselves and we destroyed them
wrapped ourselves and we destroyed them just goes to show that sometimes being a
just goes to show that sometimes being a
just goes to show that sometimes being a lawyer isn’t a good thing but we’re all
lawyer isn’t a good thing but we’re all
lawyer isn’t a good thing but we’re all cool down we all get a lot of heart
cool down we all get a lot of heart
cool down we all get a lot of heart though I imagine no as I say when I
though I imagine no as I say when I
though I imagine no as I say when I started the company I had hair like
started the company I had hair like
started the company I had hair like Fabio and that changes very quickly
Fabio and that changes very quickly
Fabio and that changes very quickly alrighty then so that’s all for this
alrighty then so that’s all for this
alrighty then so that’s all for this week and next week we will touch on Dan
week and next week we will touch on Dan
week and next week we will touch on Dan Show topics and discuss some of the
Show topics and discuss some of the
Show topics and discuss some of the end-of-year
end-of-year
end-of-year in series that we’re planning so make
in series that we’re planning so make
in series that we’re planning so make sure to tune in and tell us what you
sure to tune in and tell us what you
sure to tune in and tell us what you want to see can I flip this like I
want to see can I flip this like I
want to see can I flip this like I flipped paper what’s so annoying this
flipped paper what’s so annoying this
flipped paper what’s so annoying this that’s all for this week thanks for
that’s all for this week thanks for
that’s all for this week thanks for watching and if you like epic use tune
watching and if you like epic use tune
watching and if you like epic use tune into me and Dan on what’s your mojo
into me and Dan on what’s your mojo
into me and Dan on what’s your mojo tomorrow
”
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