hey mojo Alex i’m your host rebecca and in this fourth episode of watchmojo faq
in this fourth episode of watchmojo faq
in this fourth episode of watchmojo faq our CEO and co-founder ashcan carpet
our CEO and co-founder ashcan carpet
our CEO and co-founder ashcan carpet solution joins me to discuss our demo
solution joins me to discuss our demo
solution joins me to discuss our demo why we don’t do that many sports related
why we don’t do that many sports related
why we don’t do that many sports related videos and the length of our videos
videos and the length of our videos
videos and the length of our videos welcome to watchmojo with me after a one
welcome to watchmojo with me after a one
welcome to watchmojo with me after a one week hiatus is our CEO and Founder
week hiatus is our CEO and Founder
week hiatus is our CEO and Founder ashcan carbs version ash you were off
ashcan carbs version ash you were off
ashcan carbs version ash you were off last week and kenneth joined me in the
last week and kenneth joined me in the
last week and kenneth joined me in the hot seat were you closing some big deals
hot seat were you closing some big deals
hot seat were you closing some big deals while you’re away if my big deals you
while you’re away if my big deals you
while you’re away if my big deals you means eating lobster rolls drinking
means eating lobster rolls drinking
means eating lobster rolls drinking margarita yes many many big deals uh no
margarita yes many many big deals uh no
margarita yes many many big deals uh no it’s good to be off I did manage to
it’s good to be off I did manage to
it’s good to be off I did manage to catch a show with Kenneth pretty good
catch a show with Kenneth pretty good
catch a show with Kenneth pretty good very exciting to see a lot of mojo
very exciting to see a lot of mojo
very exciting to see a lot of mojo holics want to help us with the crowd
holics want to help us with the crowd
holics want to help us with the crowd caption initiative Kenneth will be
caption initiative Kenneth will be
caption initiative Kenneth will be following up with you guys if he hasn’t
following up with you guys if he hasn’t
following up with you guys if he hasn’t already ok let’s get right to it
already ok let’s get right to it
already ok let’s get right to it straight edge 2399 asked i got a
straight edge 2399 asked i got a
straight edge 2399 asked i got a question for the next what’s your mojo
question for the next what’s your mojo
question for the next what’s your mojo how old do you think the people are who
how old do you think the people are who
how old do you think the people are who watch and are subscribed to watchmojo
watch and are subscribed to watchmojo
watch and are subscribed to watchmojo great question the answer is are you
great question the answer is are you
great question the answer is are you doing the ice bucket challenge I can
doing the ice bucket challenge I can
doing the ice bucket challenge I can tell ok so you can answer that
tell ok so you can answer that
tell ok so you can answer that technically been challenged but now I’m
technically been challenged but now I’m
technically been challenged but now I’m going to be so great um there we go so
going to be so great um there we go so
going to be so great um there we go so basically our audience is predominantly
basically our audience is predominantly
basically our audience is predominantly male are open audience meaning anybody
male are open audience meaning anybody
male are open audience meaning anybody that comes and goes through the channel
that comes and goes through the channel
that comes and goes through the channel is about eighty-five percent men and our
is about eighty-five percent men and our
is about eighty-five percent men and our subscribers or ninety percent men if I
subscribers or ninety percent men if I
subscribers or ninety percent men if I have some stats for you in terms of the
have some stats for you in terms of the
have some stats for you in terms of the concentration thirty-six percent are
concentration thirty-six percent are
concentration thirty-six percent are between 18 and 24 and then twenty-six
between 18 and 24 and then twenty-six
between 18 and 24 and then twenty-six percent are between 25 and 34 so right
percent are between 25 and 34 so right
percent are between 25 and 34 so right there you’re looking at sixty-two
there you’re looking at sixty-two
there you’re looking at sixty-two percent that are men aged 18 to 34 which
percent that are men aged 18 to 34 which
percent that are men aged 18 to 34 which is pretty big right do you think that
is pretty big right do you think that
is pretty big right do you think that there’s like a contingent of the
there’s like a contingent of the
there’s like a contingent of the audience that is lying about their age
audience that is lying about their age
audience that is lying about their age to access like age-restricted videos oh
to access like age-restricted videos oh
to access like age-restricted videos oh yeah you know it’s a fair observation I
yeah you know it’s a fair observation I
yeah you know it’s a fair observation I think the same way that like teenagers
think the same way that like teenagers
think the same way that like teenagers like to get into bars or to get into
like to get into bars or to get into
like to get into bars or to get into certain movies that applies probably on
certain movies that applies probably on
certain movies that applies probably on youtube as well now we don’t have a lot
youtube as well now we don’t have a lot
youtube as well now we don’t have a lot of age restricted videos on YouTube yeah
of age restricted videos on YouTube yeah
of age restricted videos on YouTube yeah girl on girl kisses yes we have some but
girl on girl kisses yes we have some but
girl on girl kisses yes we have some but I mean the reality is YouTube there’s a
I mean the reality is YouTube there’s a
I mean the reality is YouTube there’s a lot of those videos so i would not be
lot of those videos so i would not be
lot of those videos so i would not be surprised right so that’s the age
surprised right so that’s the age
surprised right so that’s the age breakdown what about geographically okay
breakdown what about geographically okay
breakdown what about geographically okay so in our case we get forty three
so in our case we get forty three
so in our case we get forty three percent of our viewers who are from the
percent of our viewers who are from the
percent of our viewers who are from the USA eight percent from the United
USA eight percent from the United
USA eight percent from the United Kingdom four percent from Canada where
Kingdom four percent from Canada where
Kingdom four percent from Canada where were based and in less than three
were based and in less than three
were based and in less than three percent from each Australia and Germany
percent from each Australia and Germany
percent from each Australia and Germany and to round out the top-10 you got
and to round out the top-10 you got
and to round out the top-10 you got Mexico India Philippines Sweden and the
Mexico India Philippines Sweden and the
Mexico India Philippines Sweden and the Netherlands okay my travel itinerary is
Netherlands okay my travel itinerary is
Netherlands okay my travel itinerary is set a few weeks ago you talked about the
set a few weeks ago you talked about the
set a few weeks ago you talked about the possibility of either a woman’s channel
possibility of either a woman’s channel
possibility of either a woman’s channel or more female-centric content on the
or more female-centric content on the
or more female-centric content on the main channel of watchmojo was there any
main channel of watchmojo was there any
main channel of watchmojo was there any feedback about that uh yeah I mean I’d
feedback about that uh yeah I mean I’d
feedback about that uh yeah I mean I’d say those who spoke up we’re saying it
say those who spoke up we’re saying it
say those who spoke up we’re saying it ain’t broken don’t fix it we don’t need
ain’t broken don’t fix it we don’t need
ain’t broken don’t fix it we don’t need that the flip side is we’ve gotten
that the flip side is we’ve gotten
that the flip side is we’ve gotten emails from female viewers who want a
emails from female viewers who want a
emails from female viewers who want a bit more you know female flavored
bit more you know female flavored
bit more you know female flavored content I would say for the time being
content I would say for the time being
content I would say for the time being it’s on the back burner we’ll probably
it’s on the back burner we’ll probably
it’s on the back burner we’ll probably revisit that through a survey in the
revisit that through a survey in the
revisit that through a survey in the future speak up ladies been sedentary
future speak up ladies been sedentary
future speak up ladies been sedentary asked the fact is you guys are popular
asked the fact is you guys are popular
asked the fact is you guys are popular not just in North America so you can
not just in North America so you can
not just in North America so you can make a sports video of lesser-known
make a sports video of lesser-known
make a sports video of lesser-known sports leagues that should be more
sports leagues that should be more
sports leagues that should be more popular like in Australia the sport AFL
popular like in Australia the sport AFL
popular like in Australia the sport AFL australian football league is very
australian football league is very
australian football league is very popular but not around the world so what
popular but not around the world so what
popular but not around the world so what are the odds we do Aussie Rules Football
are the odds we do Aussie Rules Football
are the odds we do Aussie Rules Football clips or more sports videos ago okay so
clips or more sports videos ago okay so
clips or more sports videos ago okay so that’s a very good question to be honest
that’s a very good question to be honest
that’s a very good question to be honest with you if you look at the four
with you if you look at the four
with you if you look at the four categories movies / TV video games music
categories movies / TV video games music
categories movies / TV video games music and sports I’m personally more
and sports I’m personally more
and sports I’m personally more passionate about sports and music love
passionate about sports and music love
passionate about sports and music love movies as well but you mojo holics make
movies as well but you mojo holics make
movies as well but you mojo holics make it very clear that you prefer movies and
it very clear that you prefer movies and
it very clear that you prefer movies and video games that’s one and two so when
video games that’s one and two so when
video games that’s one and two so when it comes to sports the challenge is
it comes to sports the challenge is
it comes to sports the challenge is actually twofold I’ll address one of
actually twofold I’ll address one of
actually twofold I’ll address one of them on today’s show just for time the
them on today’s show just for time the
them on today’s show just for time the reality is you can do a top 10 movie
reality is you can do a top 10 movie
reality is you can do a top 10 movie list or top 10 video game list that
list or top 10 video game list that
list or top 10 video game list that applies to more or less a large enough
applies to more or less a large enough
applies to more or less a large enough majority of our audience but with sports
majority of our audience but with sports
majority of our audience but with sports it’s actually very geographic our
it’s actually very geographic our
it’s actually very geographic our American viewers are going to want
American viewers are going to want
American viewers are going to want American football baseball and
American football baseball and
American football baseball and basketball predominantly our Canadian
basketball predominantly our Canadian
basketball predominantly our Canadian viewers are going to want a lot of
viewers are going to want a lot of
viewers are going to want a lot of hockey and in Europe they’re going to
hockey and in Europe they’re going to
hockey and in Europe they’re going to want a lot of you know football soccer
want a lot of you know football soccer
want a lot of you know football soccer so I think we’ve set you know every time
so I think we’ve set you know every time
so I think we’ve set you know every time we’ve done a sports video it’s kind of
we’ve done a sports video it’s kind of
we’ve done a sports video it’s kind of we’re setting ourselves up to disappoint
we’re setting ourselves up to disappoint
we’re setting ourselves up to disappoint ourselves and you guys which we are
ourselves and you guys which we are
ourselves and you guys which we are doing now we did sometimes do the whole
doing now we did sometimes do the whole
doing now we did sometimes do the whole top 10 global somebody fall off a chair
top 10 global somebody fall off a chair
top 10 global somebody fall off a chair somewhere now we’ve done top 10 global
somewhere now we’ve done top 10 global
somewhere now we’ve done top 10 global sporting events to attend before you die
sporting events to attend before you die
sporting events to attend before you die and we’ve done top 10 North American
and we’ve done top 10 North American
and we’ve done top 10 North American sporting events to attend before you die
sporting events to attend before you die
sporting events to attend before you die but again it just feels like we’re kind
but again it just feels like we’re kind
but again it just feels like we’re kind of forcing it and in the
of forcing it and in the
of forcing it and in the and you know everybody comes to us and
and you know everybody comes to us and
and you know everybody comes to us and says do more something that’s very niche
says do more something that’s very niche
says do more something that’s very niche and you know I’m not saying we’re never
and you know I’m not saying we’re never
and you know I’m not saying we’re never going to do sports I’m just saying we
going to do sports I’m just saying we
going to do sports I’m just saying we really it’s got to feel right right what
really it’s got to feel right right what
really it’s got to feel right right what was the second reason um the second
was the second reason um the second
was the second reason um the second reason I’ll just touch on it but we’ll
reason I’ll just touch on it but we’ll
reason I’ll just touch on it but we’ll address our another show is the reality
address our another show is the reality
address our another show is the reality is just the issues of copyright and
is just the issues of copyright and
is just the issues of copyright and rights and the editorial sort of leeway
rights and the editorial sort of leeway
rights and the editorial sort of leeway that we have when we deal with record
that we have when we deal with record
that we have when we deal with record labels and music record labels and fill
labels and music record labels and fill
labels and music record labels and fill studios that we have great relationships
studios that we have great relationships
studios that we have great relationships with their in a very criticized their
with their in a very criticized their
with their in a very criticized their guys even when they’re criticized yeah I
guys even when they’re criticized yeah I
guys even when they’re criticized yeah I mean the reality is you criticize
mean the reality is you criticize
mean the reality is you criticize someone or something gravity falls and
someone or something gravity falls and
someone or something gravity falls and you know the hardcore fans come out and
you know the hardcore fans come out and
you know the hardcore fans come out and say why it’s a great show and people are
say why it’s a great show and people are
say why it’s a great show and people are like why I mean you know people then
like why I mean you know people then
like why I mean you know people then come and say I gotta buy this record or
come and say I gotta buy this record or
come and say I gotta buy this record or watch this movie etc right well I mean I
watch this movie etc right well I mean I
watch this movie etc right well I mean I guess no PR is bad PR so Miley Cyrus
guess no PR is bad PR so Miley Cyrus
guess no PR is bad PR so Miley Cyrus were looking at you ok so my turn um TDH
were looking at you ok so my turn um TDH
were looking at you ok so my turn um TDH 24 live asks why were your old videos so
24 live asks why were your old videos so
24 live asks why were your old videos so short and do you plan on doing more
short and do you plan on doing more
short and do you plan on doing more redux a–‘s ok i will feel this one
redux a–‘s ok i will feel this one
redux a–‘s ok i will feel this one because i started as an intern at
because i started as an intern at
because i started as an intern at watchmojo in 2007 and joined full-time
watchmojo in 2007 and joined full-time
watchmojo in 2007 and joined full-time in 2008 so I’ve been around to see all
in 2008 so I’ve been around to see all
in 2008 so I’ve been around to see all the lengthening of the videos at the
the lengthening of the videos at the
the lengthening of the videos at the time when I started videos were about
time when I started videos were about
time when I started videos were about two to five minutes I think mostly
two to five minutes I think mostly
two to five minutes I think mostly interviews but then we got into more
interviews but then we got into more
interviews but then we got into more BIOS which ran kind of the long the
BIOS which ran kind of the long the
BIOS which ran kind of the long the longer videos like five minutes and then
longer videos like five minutes and then
longer videos like five minutes and then we started off doing some lists did some
we started off doing some lists did some
we started off doing some lists did some top fives couple top 7s i think we had
top fives couple top 7s i think we had
top fives couple top 7s i think we had like some things you should know about
like some things you should know about
like some things you should know about or whatever um and then obviously
or whatever um and then obviously
or whatever um and then obviously eventually when things got two top-10s
eventually when things got two top-10s
eventually when things got two top-10s things are gonna be longer because there
things are gonna be longer because there
things are gonna be longer because there were just more entries but we also
were just more entries but we also
were just more entries but we also wanted to lengthen them make them a bit
wanted to lengthen them make them a bit
wanted to lengthen them make them a bit more meaty have some more information in
more meaty have some more information in
more meaty have some more information in there for you guys now um when you
there for you guys now um when you
there for you guys now um when you started the company did you have a
started the company did you have a
started the company did you have a rationale or thinking about the length
rationale or thinking about the length
rationale or thinking about the length of the videos no idea we had no plan no
of the videos no idea we had no plan no
of the videos no idea we had no plan no stop kidding so when we started the
stop kidding so when we started the
stop kidding so when we started the company in 2006 and start to brainstorm
company in 2006 and start to brainstorm
company in 2006 and start to brainstorm in 2005 if we would have like Steve Jobs
in 2005 if we would have like Steve Jobs
in 2005 if we would have like Steve Jobs has don’t do market research and here’s
has don’t do market research and here’s
has don’t do market research and here’s kind of why if we would have said people
kind of why if we would have said people
kind of why if we would have said people what do you want to watch and video they
what do you want to watch and video they
what do you want to watch and video they would have said we want ugc that is an
would have said we want ugc that is an
would have said we want ugc that is an HD right what we were producing made for
HD right what we were producing made for
HD right what we were producing made for web short videos was kind of like
web short videos was kind of like
web short videos was kind of like unheard of there was no rationale to
unheard of there was no rationale to
unheard of there was no rationale to produce it because you had TV content
produce it because you had TV content
produce it because you had TV content and you had ugc and people didn’t
and you had ugc and people didn’t
and you had ugc and people didn’t understand that you might
understand that you might
understand that you might need something in between but yeah I
need something in between but yeah I
need something in between but yeah I always felt we had to be one step ahead
always felt we had to be one step ahead
always felt we had to be one step ahead of what people were watching so if
of what people were watching so if
of what people were watching so if people are watching 30 to 60 seconds we
people are watching 30 to 60 seconds we
people are watching 30 to 60 seconds we were at one minute and now if people are
were at one minute and now if people are
were at one minute and now if people are watching three to five minutes I think
watching three to five minutes I think
watching three to five minutes I think we’re like a 10 minutes there’s a method
we’re like a 10 minutes there’s a method
we’re like a 10 minutes there’s a method to the madness which is YouTube does
to the madness which is YouTube does
to the madness which is YouTube does reward their famous algorithm does
reward their famous algorithm does
reward their famous algorithm does reward how much people watch your videos
reward how much people watch your videos
reward how much people watch your videos but also how long throughout the video
but also how long throughout the video
but also how long throughout the video they watch it so if we saw that people
they watch it so if we saw that people
they watch it so if we saw that people were watching 80 90 minutes of our
were watching 80 90 minutes of our
were watching 80 90 minutes of our videos eighty ninety percent of our
videos eighty ninety percent of our
videos eighty ninety percent of our videos we then thought hey why not
videos we then thought hey why not
videos we then thought hey why not introduce the honorable mentions which
introduce the honorable mentions which
introduce the honorable mentions which is like a you know an honest way of
is like a you know an honest way of
is like a you know an honest way of completing LS but also making them a bit
completing LS but also making them a bit
completing LS but also making them a bit longer giving the audience really what
longer giving the audience really what
longer giving the audience really what they want right so you raise two points
they want right so you raise two points
they want right so you raise two points that we’ve already addressed in other
that we’ve already addressed in other
that we’ve already addressed in other episodes of what’s your mojo but I will
episodes of what’s your mojo but I will
episodes of what’s your mojo but I will address them again just to give you guys
address them again just to give you guys
address them again just to give you guys a bit of a idea so the honorable
a bit of a idea so the honorable
a bit of a idea so the honorable mentions are basically entries 11
mentions are basically entries 11
mentions are basically entries 11 through 25 that didn’t make the list but
through 25 that didn’t make the list but
through 25 that didn’t make the list but we wanted to let you know that we know
we wanted to let you know that we know
we wanted to let you know that we know these movies exist or that they almost
these movies exist or that they almost
these movies exist or that they almost made the cut or it was a really popular
made the cut or it was a really popular
made the cut or it was a really popular suggestion on this suggests page but for
suggestion on this suggests page but for
suggestion on this suggests page but for some reason criteria or whatever it
some reason criteria or whatever it
some reason criteria or whatever it didn’t make the cut the second is the HD
didn’t make the cut the second is the HD
didn’t make the cut the second is the HD thing as you may notice this video is in
thing as you may notice this video is in
thing as you may notice this video is in HD tada that is because we are shooting
HD tada that is because we are shooting
HD tada that is because we are shooting it in HD the rest of our videos or there
it in HD the rest of our videos or there
it in HD the rest of our videos or there are some HD videos on watchmojo believe
are some HD videos on watchmojo believe
are some HD videos on watchmojo believe it or not but the most of them are not
it or not but the most of them are not
it or not but the most of them are not in HD because the source material that
in HD because the source material that
in HD because the source material that we are using to create the lists was not
we are using to create the lists was not
we are using to create the lists was not available in HD so it’s hard to make the
available in HD so it’s hard to make the
available in HD so it’s hard to make the finish video case number one question we
finish video case number one question we
finish video case number one question we get asked probably bar none okay and the
get asked probably bar none okay and the
get asked probably bar none okay and the last question for today is what you
last question for today is what you
last question for today is what you brought up the suggestion tool when
brought up the suggestion tool when
brought up the suggestion tool when you’re researching in the suggestion
you’re researching in the suggestion
you’re researching in the suggestion tool do you ever edit a suggestion in
tool do you ever edit a suggestion in
tool do you ever edit a suggestion in like the title yeah so here’s the
like the title yeah so here’s the
like the title yeah so here’s the context fernand zod asks suggestion for
context fernand zod asks suggestion for
context fernand zod asks suggestion for the suggestion tool allow users to edit
the suggestion tool allow users to edit
the suggestion tool allow users to edit their suggestions after posting I notice
their suggestions after posting I notice
their suggestions after posting I notice I’ve made a few typos on my suggestions
I’ve made a few typos on my suggestions
I’ve made a few typos on my suggestions and can fix them now that they’ve been
and can fix them now that they’ve been
and can fix them now that they’ve been posted right okay so yeah I mean I guess
posted right okay so yeah I mean I guess
posted right okay so yeah I mean I guess every so often I’ll fix a typo in the
every so often I’ll fix a typo in the
every so often I’ll fix a typo in the title or you know clarify the title so
title or you know clarify the title so
title or you know clarify the title so it makes more sense especially if we
it makes more sense especially if we
it makes more sense especially if we want to feature it on what’s your mojo
want to feature it on what’s your mojo
want to feature it on what’s your mojo to get more votes so people know exactly
to get more votes so people know exactly
to get more votes so people know exactly what they’re voting for now is that
what they’re voting for now is that
what they’re voting for now is that something that you plan on opening
something that you plan on opening
something that you plan on opening for the audience there’s a lot of Merit
for the audience there’s a lot of Merit
for the audience there’s a lot of Merit in doing that it’s something we can do
in doing that it’s something we can do
in doing that it’s something we can do as administrators but there is one kind
as administrators but there is one kind
as administrators but there is one kind of obvious room I think I just figured
of obvious room I think I just figured
of obvious room I think I just figured it out yeah so if the suggester could
it out yeah so if the suggester could
it out yeah so if the suggester could change the title that could completely
change the title that could completely
change the title that could completely confuse us and like screw everything up
confuse us and like screw everything up
confuse us and like screw everything up it could and I think that’s also one
it could and I think that’s also one
it could and I think that’s also one reason why youtube doesn’t allow users
reason why youtube doesn’t allow users
reason why youtube doesn’t allow users to edit or replace the video once it’s
to edit or replace the video once it’s
to edit or replace the video once it’s been uploaded imagine you upload
been uploaded imagine you upload
been uploaded imagine you upload something very inspiring motivational
something very inspiring motivational
something very inspiring motivational that gets like a million views and then
that gets like a million views and then
that gets like a million views and then you replace it with the video of
you replace it with the video of
you replace it with the video of yourself dropping your pants yeah it’s
yourself dropping your pants yeah it’s
yourself dropping your pants yeah it’s not you know anyway right on that note
not you know anyway right on that note
not you know anyway right on that note that’s the ship for today feel free to
that’s the ship for today feel free to
that’s the ship for today feel free to ask us questions in the comments section
ask us questions in the comments section
ask us questions in the comments section catch us on Twitter or Facebook or email
catch us on Twitter or Facebook or email
catch us on Twitter or Facebook or email us at watch at watchmojo.com but ideally
us at watch at watchmojo.com but ideally
us at watch at watchmojo.com but ideally check it out in the suggest page velu
check it out in the suggest page velu
check it out in the suggest page velu thanks for watching watchmojo faq tune
thanks for watching watchmojo faq tune
thanks for watching watchmojo faq tune in again next time and tell us what you
in again next time and tell us what you
in again next time and tell us what you think
”
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