they seem like good ideas at the time welcome to watchmojo.com and today we’ll
welcome to watchmojo.com and today we’ll
welcome to watchmojo.com and today we’ll be counting down the top 10 marketing
be counting down the top 10 marketing
be counting down the top 10 marketing mishaps in history number 10 McDonald’s
mishaps in history number 10 McDonald’s
mishaps in history number 10 McDonald’s and the 1984 Olympics McDonald’s when
and the 1984 Olympics McDonald’s when
and the 1984 Olympics McDonald’s when the u.s. wins you win contest mint free
the u.s. wins you win contest mint free
the u.s. wins you win contest mint free food based on the United States medal
food based on the United States medal
food based on the United States medal count at the 84 Olympics gold got you a
count at the 84 Olympics gold got you a
count at the 84 Olympics gold got you a Big Mac silver mint fries and bronze won
Big Mac silver mint fries and bronze won
Big Mac silver mint fries and bronze won you a coke the problem
you a coke the problem
you a coke the problem the Soviets boycotted that year and the
the Soviets boycotted that year and the
the Soviets boycotted that year and the u.s. took home 174 medals including 83
u.s. took home 174 medals including 83
u.s. took home 174 medals including 83 golds because when the US bottom line
golds because when the US bottom line
golds because when the US bottom line don’t run a campaign where you can’t
don’t run a campaign where you can’t
don’t run a campaign where you can’t control how much free stuff you’re
control how much free stuff you’re
control how much free stuff you’re giving away number 9 Facebook beacon in
giving away number 9 Facebook beacon in
giving away number 9 Facebook beacon in 2007 Mark Zuckerberg and Facebook
2007 Mark Zuckerberg and Facebook
2007 Mark Zuckerberg and Facebook launched beacon which allowed users
launched beacon which allowed users
launched beacon which allowed users activity around the web to be shared
activity around the web to be shared
activity around the web to be shared with advertisers controversy erupted
with advertisers controversy erupted
with advertisers controversy erupted immediately and the initiative was
immediately and the initiative was
immediately and the initiative was eventually shelved but not before
eventually shelved but not before
eventually shelved but not before Facebook’s reputation with privacy
Facebook’s reputation with privacy
Facebook’s reputation with privacy watchdogs was significantly damaged
watchdogs was significantly damaged
watchdogs was significantly damaged number 8 Burger King creepy monarch
number 8 Burger King creepy monarch
number 8 Burger King creepy monarch that’s right the double croissan’wich
that’s right the double croissan’wich
that’s right the double croissan’wich we go king someone will need to explain
we go king someone will need to explain
we go king someone will need to explain how waking up next to this guy could
how waking up next to this guy could
how waking up next to this guy could ever be a good thing BK tried to
ever be a good thing BK tried to
ever be a good thing BK tried to resurrect this mascot with the wakeup
resurrect this mascot with the wakeup
resurrect this mascot with the wakeup with the king campaign the character was
with the king campaign the character was
with the king campaign the character was so creepy it crossed over into funny I
so creepy it crossed over into funny I
so creepy it crossed over into funny I guess and went viral however the
guess and went viral however the
guess and went viral however the campaign did not perk up sluggish sales
campaign did not perk up sluggish sales
campaign did not perk up sluggish sales so the Kings reign ended in 2011 number
so the Kings reign ended in 2011 number
so the Kings reign ended in 2011 number 7 Snickers mister T add a pity the fool
7 Snickers mister T add a pity the fool
7 Snickers mister T add a pity the fool that came up with this commercial watch
that came up with this commercial watch
that came up with this commercial watch mr. t as he hunts down his prey a
mr. t as he hunts down his prey a
mr. t as he hunts down his prey a slightly effeminate speed Walker mr. T
slightly effeminate speed Walker mr. T
slightly effeminate speed Walker mr. T evidently does not think men should
evidently does not think men should
evidently does not think men should speed walk so he shoots Snickers at him
speed walk so he shoots Snickers at him
speed walk so he shoots Snickers at him until he runs you a disgrace to the man
until he runs you a disgrace to the man
until he runs you a disgrace to the man race it’s time to run like a real man
race it’s time to run like a real man
race it’s time to run like a real man gay rights groups did not see thee as
gay rights groups did not see thee as
gay rights groups did not see thee as humor and accuse the company of
humor and accuse the company of
humor and accuse the company of approving of discrimination it was
approving of discrimination it was
approving of discrimination it was quickly pulled number 6
quickly pulled number 6
quickly pulled number 6 skittles touch the rainbow campaign hey
skittles touch the rainbow campaign hey
skittles touch the rainbow campaign hey Tim show Joel how everything you touch
Tim show Joel how everything you touch
Tim show Joel how everything you touch turns into skittles this skittles
turns into skittles this skittles
turns into skittles this skittles campaign start a man who could turn
campaign start a man who could turn
campaign start a man who could turn anything into skittles by touching it
anything into skittles by touching it
anything into skittles by touching it sounds cute right awesome is it awesome
sounds cute right awesome is it awesome
sounds cute right awesome is it awesome well you can’t hold your newborn baby
well you can’t hold your newborn baby
well you can’t hold your newborn baby boy in your arms until you realize the
boy in your arms until you realize the
boy in your arms until you realize the guy actually killed every person he ever
guy actually killed every person he ever
guy actually killed every person he ever came into contact with I met a man on
came into contact with I met a man on
came into contact with I met a man on the bus today I shook his hand he’ll
the bus today I shook his hand he’ll
the bus today I shook his hand he’ll never see his family again don’t worry
never see his family again don’t worry
never see his family again don’t worry these marketers redeemed themselves by
these marketers redeemed themselves by
these marketers redeemed themselves by using the same touch the rainbow theme
using the same touch the rainbow theme
using the same touch the rainbow theme in a series of interactive online videos
you really can’t lose with cats on the
you really can’t lose with cats on the Internet number five aids diet candy but
Internet number five aids diet candy but
Internet number five aids diet candy but they died ate less so the weight came
they died ate less so the weight came
they died ate less so the weight came off
off
off well this one’s obvious aids diet candy
well this one’s obvious aids diet candy
well this one’s obvious aids diet candy was a popular appetite suppressant in
was a popular appetite suppressant in
was a popular appetite suppressant in the 1970s that quickly dropped off once
the 1970s that quickly dropped off once
the 1970s that quickly dropped off once the AIDS virus started to spread it
the AIDS virus started to spread it
the AIDS virus started to spread it really could not have been more
really could not have been more
really could not have been more unfortunate that a candy that was
unfortunate that a candy that was
unfortunate that a candy that was supposed to help people lose weight had
supposed to help people lose weight had
supposed to help people lose weight had a name similar to a disease that among
a name similar to a disease that among
a name similar to a disease that among other things caused intense weight loss
other things caused intense weight loss
other things caused intense weight loss why not try aids they work number for
why not try aids they work number for
why not try aids they work number for Honda Asha mo doesn’t want a robot Honda
Honda Asha mo doesn’t want a robot Honda
Honda Asha mo doesn’t want a robot Honda tried to appeal to the sci-fi lover in
tried to appeal to the sci-fi lover in
tried to appeal to the sci-fi lover in us all with Asha mo which was designed
us all with Asha mo which was designed
us all with Asha mo which was designed to help people with low mobility it was
to help people with low mobility it was
to help people with low mobility it was actually a great idea if only they could
actually a great idea if only they could
actually a great idea if only they could execute here’s a tip Honda you should
execute here’s a tip Honda you should
execute here’s a tip Honda you should probably make sure your machine can walk
probably make sure your machine can walk
probably make sure your machine can walk upstairs before demoing it for the world
upstairs before demoing it for the world
upstairs before demoing it for the world fail number three Netflix is Qwikster
fail number three Netflix is Qwikster
fail number three Netflix is Qwikster rebranding in 2011 Netflix was the go-to
rebranding in 2011 Netflix was the go-to
rebranding in 2011 Netflix was the go-to service for video rental and was riding
service for video rental and was riding
service for video rental and was riding high at a market value of sixteen
high at a market value of sixteen
high at a market value of sixteen billion dollars Hugh the dumb decision
billion dollars Hugh the dumb decision
billion dollars Hugh the dumb decision the company decided to embrace digital
the company decided to embrace digital
the company decided to embrace digital downloads which meant shunning their
downloads which meant shunning their
downloads which meant shunning their core dvd-by-mail business and
core dvd-by-mail business and
core dvd-by-mail business and splintering it off into Qwikster
splintering it off into Qwikster
splintering it off into Qwikster customers dropped the service and droves
customers dropped the service and droves
customers dropped the service and droves and by year’s end netflix boasted a
and by year’s end netflix boasted a
and by year’s end netflix boasted a market cap of less than four billion
market cap of less than four billion
market cap of less than four billion number two Ford Edsel Ford built so much
number two Ford Edsel Ford built so much
number two Ford Edsel Ford built so much hype leading to their 1957 release of
hype leading to their 1957 release of
hype leading to their 1957 release of the Edsel it worked against them they
the Edsel it worked against them they
the Edsel it worked against them they could not deliver the goods actually
could not deliver the goods actually
could not deliver the goods actually tons of things made the Etzel an
tons of things made the Etzel an
tons of things made the Etzel an unmitigated failure the name sucked the
unmitigated failure the name sucked the
unmitigated failure the name sucked the car was but ugly and Edsel was competing
car was but ugly and Edsel was competing
car was but ugly and Edsel was competing with another division of Ford Mercury
with another division of Ford Mercury
with another division of Ford Mercury quality issues were the final nail in
quality issues were the final nail in
quality issues were the final nail in the coffin and Ford was out four hundred
the coffin and Ford was out four hundred
the coffin and Ford was out four hundred million dollars by the end number one
million dollars by the end number one
million dollars by the end number one New Coke introducing the new taste of
New Coke introducing the new taste of
New Coke introducing the new taste of coca-cola the best coca-cola ever that’s
coca-cola the best coca-cola ever that’s
coca-cola the best coca-cola ever that’s all I’m going to say in fact that’s all
all I’m going to say in fact that’s all
all I’m going to say in fact that’s all I have to say no more words taking the
I have to say no more words taking the
I have to say no more words taking the top spot on our list is a case of if it
top spot on our list is a case of if it
top spot on our list is a case of if it ain’t broke don’t fix it
ain’t broke don’t fix it
ain’t broke don’t fix it it was 1985 coca-cola was winning the
it was 1985 coca-cola was winning the
it was 1985 coca-cola was winning the cola wars but for whatever reason they
cola wars but for whatever reason they
cola wars but for whatever reason they decided to pour time and money into
decided to pour time and money into
decided to pour time and money into developing a better
developing a better
developing a better tasting beverage new coke one blind
tasting beverage new coke one blind
tasting beverage new coke one blind taste tests against Pepsi and even
taste tests against Pepsi and even
taste tests against Pepsi and even classic coke but when it was launched on
classic coke but when it was launched on
classic coke but when it was launched on April 23rd the public responded with a
April 23rd the public responded with a
April 23rd the public responded with a resounding no it was yanked from stores
resounding no it was yanked from stores
resounding no it was yanked from stores by July while most considered new coke a
by July while most considered new coke a
by July while most considered new coke a huge disaster it did manage to get
huge disaster it did manage to get
huge disaster it did manage to get people caring about coca-cola classic
people caring about coca-cola classic
people caring about coca-cola classic again so that’s something really I’m
again so that’s something really I’m
again so that’s something really I’m sorry there have been lots more
sorry there have been lots more
sorry there have been lots more marketing disasters which were the ones
marketing disasters which were the ones
marketing disasters which were the ones that made you scratch your head and
that made you scratch your head and
that made you scratch your head and wonder what were they thinking
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