sustainability is a buzzword in business today but it wasn’t always rain Anderson
today but it wasn’t always rain Anderson
today but it wasn’t always rain Anderson and his company interface helped pioneer
and his company interface helped pioneer
and his company interface helped pioneer the idea of green business hi I’m
the idea of green business hi I’m
the idea of green business hi I’m Rebecca Brayton and welcome to
Rebecca Brayton and welcome to
Rebecca Brayton and welcome to watchmojo.com and today we’re speaking
watchmojo.com and today we’re speaking
watchmojo.com and today we’re speaking with Anderson about the journey to a
with Anderson about the journey to a
with Anderson about the journey to a sustainable company can you explain to
sustainable company can you explain to
sustainable company can you explain to us how you managed to green up a petrol
us how you managed to green up a petrol
us how you managed to green up a petrol intensive company like a carpet making
intensive company like a carpet making
intensive company like a carpet making company like you do it took us a couple
company like you do it took us a couple
company like you do it took us a couple years to figure out there’s this
years to figure out there’s this
years to figure out there’s this mountain
mountain
mountain and we realized that other seven phases
and we realized that other seven phases
and we realized that other seven phases of the man and today we’d say they’re
of the man and today we’d say they’re
of the man and today we’d say they’re eight phases and we’re still looking for
eight phases and we’re still looking for
eight phases and we’re still looking for the nine at the time we identified the
the nine at the time we identified the
the nine at the time we identified the seven phases of the mat and said we
seven phases of the mat and said we
seven phases of the mat and said we gotta climb each of those phases to its
gotta climb each of those phases to its
gotta climb each of those phases to its own peak and we’ll meet at the top and
own peak and we’ll meet at the top and
own peak and we’ll meet at the top and that point at the top will represent
that point at the top will represent
that point at the top will represent sustainability take nothing do no harm
sustainability take nothing do no harm
sustainability take nothing do no harm and the first phase of the mountain is
and the first phase of the mountain is
and the first phase of the mountain is eliminate waste any cost that we incur
eliminate waste any cost that we incur
eliminate waste any cost that we incur that does not add value to our customers
that does not add value to our customers
that does not add value to our customers is my definition of waste today we would
is my definition of waste today we would
is my definition of waste today we would say any fossil fuel energy is by
say any fossil fuel energy is by
say any fossil fuel energy is by definition waste the second face of the
definition waste the second face of the
definition waste the second face of the mountains and one of the emissions to be
mountains and one of the emissions to be
mountains and one of the emissions to be sure that whatever we emit from our
sure that whatever we emit from our
sure that whatever we emit from our factories is harmless today to the
factories is harmless today to the
factories is harmless today to the environment and that means working with
environment and that means working with
environment and that means working with our suppliers upstream because what
our suppliers upstream because what
our suppliers upstream because what comes into our factors will go out
comes into our factors will go out
comes into our factors will go out either its product or a solid waste or
either its product or a solid waste or
either its product or a solid waste or liquid effluent and gaseous emissions
liquid effluent and gaseous emissions
liquid effluent and gaseous emissions the third face of the mountain is energy
the third face of the mountain is energy
the third face of the mountain is energy we want to operate our factories on
we want to operate our factories on
we want to operate our factories on renewable energy today we’re a fourth of
renewable energy today we’re a fourth of
renewable energy today we’re a fourth of the way they are the fourth face of the
the way they are the fourth face of the
the way they are the fourth face of the mountain it is material flows we want to
mountain it is material flows we want to
mountain it is material flows we want to get our products back at the end of
get our products back at the end of
get our products back at the end of their first life and give them life
their first life and give them life
their first life and give them life after life the fifth face to match the
after life the fifth face to match the
after life the fifth face to match the transportation face moving people and
transportation face moving people and
transportation face moving people and products and their climate neutral
products and their climate neutral
products and their climate neutral resource efficient harmless we’re quite
resource efficient harmless we’re quite
resource efficient harmless we’re quite well along the way on that with people
well along the way on that with people
well along the way on that with people we have a way to go yet with product
we have a way to go yet with product
we have a way to go yet with product though the six phases amount is making
though the six phases amount is making
though the six phases amount is making the most important because nothing of
the most important because nothing of
the most important because nothing of lasting value happens without it that is
lasting value happens without it that is
lasting value happens without it that is the culture shift it’s one mind at a
the culture shift it’s one mind at a
the culture shift it’s one mind at a time adopting this new paradigm this new
time adopting this new paradigm this new
time adopting this new paradigm this new way of thinking about the world in the
way of thinking about the world in the
way of thinking about the world in the industrial system and our place within
industrial system and our place within
industrial system and our place within that industrial assessment and then the
that industrial assessment and then the
that industrial assessment and then the seventh face the mountain we’d really
seventh face the mountain we’d really
seventh face the mountain we’d really think that someday we’ll be able to
think that someday we’ll be able to
think that someday we’ll be able to reinvent the way we go to mark
reinvent the way we go to mark
reinvent the way we go to mark instead of selling products stuff will
instead of selling products stuff will
instead of selling products stuff will sell the service that the product
sell the service that the product
sell the service that the product delivers to the customer for carpet
delivers to the customer for carpet
delivers to the customer for carpet sister : the texture the design the
sister : the texture the design the
sister : the texture the design the ambiance our comfort underfoot the
ambiance our comfort underfoot the
ambiance our comfort underfoot the acoustical value all the reasons anybody
acoustical value all the reasons anybody
acoustical value all the reasons anybody would want on carpet in the first place
would want on carpet in the first place
would want on carpet in the first place just sell them the service and retain
just sell them the service and retain
just sell them the service and retain ownership in the stuff the means of
ownership in the stuff the means of
ownership in the stuff the means of delivering the service the eighth face
delivering the service the eighth face
delivering the service the eighth face of the mountain has just emerged more
of the mountain has just emerged more
of the mountain has just emerged more clearly for us and then it’s a social
clearly for us and then it’s a social
clearly for us and then it’s a social equity face of the mountain we have a
equity face of the mountain we have a
equity face of the mountain we have a long way to go to figure that place of
long way to go to figure that place of
long way to go to figure that place of the mountain out and I can begin to tell
the mountain out and I can begin to tell
the mountain out and I can begin to tell you how far we are up that particular
you how far we are up that particular
you how far we are up that particular place because it’s a whole different set
place because it’s a whole different set
place because it’s a whole different set of metrics we in fact invented all new
of metrics we in fact invented all new
of metrics we in fact invented all new field of metrics called eco metrics you
field of metrics called eco metrics you
field of metrics called eco metrics you know this is just as important on the
know this is just as important on the
know this is just as important on the environmental initiative as the
environmental initiative as the
environmental initiative as the financial metrics are on the financial
financial metrics are on the financial
financial metrics are on the financial side of the business and now we have the
side of the business and now we have the
side of the business and now we have the socio metrics to figure out that the
socio metrics to figure out that the
socio metrics to figure out that the social equity side of this
”
Be First to Comment