in the 1990s after increasing pressure from his customers interface carpets
from his customers interface carpets
from his customers interface carpets founder ray anderson decided he needed
founder ray anderson decided he needed
founder ray anderson decided he needed to undertake greener business policies
to undertake greener business policies
to undertake greener business policies for his company hi I’m Rebecca Brayton
for his company hi I’m Rebecca Brayton
for his company hi I’m Rebecca Brayton and welcome to watchmojo.com and today
and welcome to watchmojo.com and today
and welcome to watchmojo.com and today we’re speaking with Anderson about how
we’re speaking with Anderson about how
we’re speaking with Anderson about how he became America’s greenest CEO your
he became America’s greenest CEO your
he became America’s greenest CEO your book Confessions of a radical
book Confessions of a radical
book Confessions of a radical industrialist it’s kind of an account of
industrialist it’s kind of an account of
industrialist it’s kind of an account of what they’re calling your epiphany to go
what they’re calling your epiphany to go
what they’re calling your epiphany to go green what led up to this my company
green what led up to this my company
green what led up to this my company interface makes carpet tiles modular it
interface makes carpet tiles modular it
interface makes carpet tiles modular it was a startup company from absolute
was a startup company from absolute
was a startup company from absolute scratch in 1973 from just an idea to
scratch in 1973 from just an idea to
scratch in 1973 from just an idea to produce modular carpet in America for
produce modular carpet in America for
produce modular carpet in America for the emerging office of the future but we
the emerging office of the future but we
the emerging office of the future but we still have startup but there was a day
still have startup but there was a day
still have startup but there was a day in August of 1974 when there was not a
in August of 1974 when there was not a
in August of 1974 when there was not a single order it branded my brain for a
single order it branded my brain for a
single order it branded my brain for a lifetime with the ruthless fact that
lifetime with the ruthless fact that
lifetime with the ruthless fact that you’re in business you’re one order away
you’re in business you’re one order away
you’re in business you’re one order away from being out of business and the
from being out of business and the
from being out of business and the source of the order is the customer well
source of the order is the customer well
source of the order is the customer well 21 years later we are beginning to hear
21 years later we are beginning to hear
21 years later we are beginning to hear a question from our customers that we
a question from our customers that we
a question from our customers that we had never heard before what do you sure
had never heard before what do you sure
had never heard before what do you sure come you’re doing for the environment
come you’re doing for the environment
come you’re doing for the environment and we really had no answers so a group
and we really had no answers so a group
and we really had no answers so a group and I company said let’s get us a task
and I company said let’s get us a task
and I company said let’s get us a task force together let’s get people from our
force together let’s get people from our
force together let’s get people from our businesses around the world and let’s
businesses around the world and let’s
businesses around the world and let’s see what we are doing let’s get some
see what we are doing let’s get some
see what we are doing let’s get some answers so they came to me with that
answers so they came to me with that
answers so they came to me with that idea and I said sure go for they said
idea and I said sure go for they said
idea and I said sure go for they said well we think you ought to launch this
well we think you ought to launch this
well we think you ought to launch this new task force give it a kick off speech
new task force give it a kick off speech
new task force give it a kick off speech with your environmental vision I did
with your environmental vision I did
with your environmental vision I did have an environmental vision I did not
have an environmental vision I did not
have an environmental vision I did not want to make that speech and then by
want to make that speech and then by
want to make that speech and then by pure serendipity a book lands on my desk
pure serendipity a book lands on my desk
pure serendipity a book lands on my desk it’s Paul Hawkins book the ecology of
it’s Paul Hawkins book the ecology of
it’s Paul Hawkins book the ecology of Commerce I don’t collude Paul Hawken is
Commerce I don’t collude Paul Hawken is
Commerce I don’t collude Paul Hawken is never heard of it but I picked the book
never heard of it but I picked the book
never heard of it but I picked the book up and I began to summit on page 19 I
up and I began to summit on page 19 I
up and I began to summit on page 19 I come to a chapter heading the death of
come to a chapter heading the death of
come to a chapter heading the death of birth the death of birth I began to read
birth the death of birth I began to read
birth the death of birth I began to read that quickly line this is species
that quickly line this is species
that quickly line this is species extinction this is species disappearing
extinction this is species disappearing
extinction this is species disappearing into extinction never again to
into extinction never again to
into extinction never again to experience the miracle of birth well it
experience the miracle of birth well it
experience the miracle of birth well it was like the point of a spear and as I
was like the point of a spear and as I
was like the point of a spear and as I read on the spear went deeper and when I
read on the spear went deeper and when I
read on the spear went deeper and when I came to Hulk and central point the spear
came to Hulk and central point the spear
came to Hulk and central point the spear went all the way in living systems of
went all the way in living systems of
went all the way in living systems of the earth
the earth
the earth fear is in decline and the biggest
fear is in decline and the biggest
fear is in decline and the biggest culprit in this decline is the
culprit in this decline is the
culprit in this decline is the industrial system is the way we make
industrial system is the way we make
industrial system is the way we make stuff digging up the earth raw materials
stuff digging up the earth raw materials
stuff digging up the earth raw materials converted to products they end up very
converted to products they end up very
converted to products they end up very quickly in landfills and incinerators so
quickly in landfills and incinerators so
quickly in landfills and incinerators so you’re converting the earth to waste he
you’re converting the earth to waste he
you’re converting the earth to waste he says there’s only one institution on
says there’s only one institution on
says there’s only one institution on earth it is really large enough and
earth it is really large enough and
earth it is really large enough and powerful and I’ve been pervasive enough
powerful and I’ve been pervasive enough
powerful and I’ve been pervasive enough and wealthy enough to really change that
and wealthy enough to really change that
and wealthy enough to really change that and it’s the same institution that’s
and it’s the same institution that’s
and it’s the same institution that’s doing the damage the institution of
doing the damage the institution of
doing the damage the institution of business and industry well that gave me
business and industry well that gave me
business and industry well that gave me almost more vision than I could handle
almost more vision than I could handle
almost more vision than I could handle you know and I made that speech of that
you know and I made that speech of that
you know and I made that speech of that whole group of people 16 17 people and
whole group of people 16 17 people and
whole group of people 16 17 people and challenge them to lead our company to
challenge them to lead our company to
challenge them to lead our company to sustainability and beyond
”
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