this is the first new product offering from Jack Daniels and well over a decade
from Jack Daniels and well over a decade
from Jack Daniels and well over a decade hi I’m Rebecca Braden and welcome to
hi I’m Rebecca Braden and welcome to
hi I’m Rebecca Braden and welcome to watchmojo.com and today we’re speaking
watchmojo.com and today we’re speaking
watchmojo.com and today we’re speaking with Jack Daniel’s master taster Jeff
with Jack Daniel’s master taster Jeff
with Jack Daniel’s master taster Jeff Norman about Jack Daniel’s Tennessee
Norman about Jack Daniel’s Tennessee
Norman about Jack Daniel’s Tennessee honey why don’t we start by having you
honey why don’t we start by having you
honey why don’t we start by having you tell us about this new offering from
tell us about this new offering from
tell us about this new offering from Jack Daniels
Jack Daniels
Jack Daniels well our latest offering is the Jack
well our latest offering is the Jack
well our latest offering is the Jack Daniel’s Tennessee honey and it’s the
Daniel’s Tennessee honey and it’s the
Daniel’s Tennessee honey and it’s the first offering that Jack Daniels has
first offering that Jack Daniels has
first offering that Jack Daniels has introduced in 14 years we knew people
introduced in 14 years we knew people
introduced in 14 years we knew people around the world know the name Jack
around the world know the name Jack
around the world know the name Jack Daniels but we also wanted to give
Daniels but we also wanted to give
Daniels but we also wanted to give people a new way to enjoy a lighter
people a new way to enjoy a lighter
people a new way to enjoy a lighter sweeter way so we thought we would come
sweeter way so we thought we would come
sweeter way so we thought we would come up with a liqueur with some honey added
up with a liqueur with some honey added
up with a liqueur with some honey added to complement the natural caramel and
to complement the natural caramel and
to complement the natural caramel and vanilla notes found in the Jack Daniels
vanilla notes found in the Jack Daniels
vanilla notes found in the Jack Daniels whiskey how does it mean the base
whiskey how does it mean the base
whiskey how does it mean the base whiskey is the Jack Daniels old number
whiskey is the Jack Daniels old number
whiskey is the Jack Daniels old number seven and that is made the same each and
seven and that is made the same each and
seven and that is made the same each and every day we actually start with the
every day we actually start with the
every day we actually start with the recipe that Jack Daniel came up with
recipe that Jack Daniel came up with
recipe that Jack Daniel came up with back in the mid-1800s we have our famous
back in the mid-1800s we have our famous
back in the mid-1800s we have our famous cave spring water that flows there on
cave spring water that flows there on
cave spring water that flows there on site we use 80 percent corn 12 percent
site we use 80 percent corn 12 percent
site we use 80 percent corn 12 percent malted barley eight percent rye
malted barley eight percent rye
malted barley eight percent rye we grind the grains add the water as the
we grind the grains add the water as the
we grind the grains add the water as the yeast let it ferment we distill it and
yeast let it ferment we distill it and
yeast let it ferment we distill it and then we do a very important step that
then we do a very important step that
then we do a very important step that makes us a Tennessee whiskey and that’s
makes us a Tennessee whiskey and that’s
makes us a Tennessee whiskey and that’s charcoal mellowing all of our whiskey is
charcoal mellowing all of our whiskey is
charcoal mellowing all of our whiskey is mellowed through 10 feet of sugar maple
mellowed through 10 feet of sugar maple
mellowed through 10 feet of sugar maple charcoal and we actually make that
charcoal and we actually make that
charcoal and we actually make that charcoal there on-site so once it’s
charcoal there on-site so once it’s
charcoal there on-site so once it’s mellowed we put that whiskey into the
mellowed we put that whiskey into the
mellowed we put that whiskey into the barrels the barrels are made from
barrels the barrels are made from
barrels the barrels are made from American white oak and we toast and char
American white oak and we toast and char
American white oak and we toast and char the inside of the barrel these barrels
the inside of the barrel these barrels
the inside of the barrel these barrels once we toast and char they are ready to
once we toast and char they are ready to
once we toast and char they are ready to give the whiskey color flavor and aroma
give the whiskey color flavor and aroma
give the whiskey color flavor and aroma so the whiskey is actually pulling those
so the whiskey is actually pulling those
so the whiskey is actually pulling those caramelized sugars out it’s also pulling
caramelized sugars out it’s also pulling
caramelized sugars out it’s also pulling out great
out great
out great oak notes and depending on which whiskey
oak notes and depending on which whiskey
oak notes and depending on which whiskey that you have the gentleman Jack or the
that you have the gentleman Jack or the
that you have the gentleman Jack or the jack daniels or the single barrel the
jack daniels or the single barrel the
jack daniels or the single barrel the flavors and aromas are going to be more
flavors and aromas are going to be more
flavors and aromas are going to be more or less intense once that’s mature
or less intense once that’s mature
or less intense once that’s mature enough to be Jack Daniels old number
enough to be Jack Daniels old number
enough to be Jack Daniels old number seven we take these barrels out we
seven we take these barrels out we
seven we take these barrels out we mingle whiskey together to be very
mingle whiskey together to be very
mingle whiskey together to be very consistent and then in the case of Jack
consistent and then in the case of Jack
consistent and then in the case of Jack Daniel’s Tennessee honey we add natural
Daniel’s Tennessee honey we add natural
Daniel’s Tennessee honey we add natural honey
honey
honey we had some molasses praline notes
we had some molasses praline notes
we had some molasses praline notes caramel notes and we think we’ve got a
caramel notes and we think we’ve got a
caramel notes and we think we’ve got a great new liqueur tell us about some of
great new liqueur tell us about some of
great new liqueur tell us about some of the cocktail options that are
the cocktail options that are
the cocktail options that are are available with the Tennessee honey I
are available with the Tennessee honey I
are available with the Tennessee honey I know a lot of people are mixing Jack
know a lot of people are mixing Jack
know a lot of people are mixing Jack Daniel’s Tennessee honey with ginger ale
Daniel’s Tennessee honey with ginger ale
Daniel’s Tennessee honey with ginger ale even ginger beer in the states we’re
even ginger beer in the states we’re
even ginger beer in the states we’re using a lemonade to kind of make a honey
using a lemonade to kind of make a honey
using a lemonade to kind of make a honey lemonade but we find that it’s best
lemonade but we find that it’s best
lemonade but we find that it’s best enjoyed as a chilled shot or simply over
enjoyed as a chilled shot or simply over
enjoyed as a chilled shot or simply over the rocks and what about food pairings
the rocks and what about food pairings
the rocks and what about food pairings in the case of single-barrel it’s very
in the case of single-barrel it’s very
in the case of single-barrel it’s very good with a good cut of steak kind of
good with a good cut of steak kind of
good with a good cut of steak kind of the fat in the state goes well with the
the fat in the state goes well with the
the fat in the state goes well with the with a very hefty notes in the whiskey
with a very hefty notes in the whiskey
with a very hefty notes in the whiskey Gentleman Jack it’s good with seafood
Gentleman Jack it’s good with seafood
Gentleman Jack it’s good with seafood Jack Daniels great with chicken or state
Jack Daniels great with chicken or state
Jack Daniels great with chicken or state and the new Tennessee honey it’s great
and the new Tennessee honey it’s great
and the new Tennessee honey it’s great to enjoy as a drink but it’s also great
to enjoy as a drink but it’s also great
to enjoy as a drink but it’s also great to pour over vanilla bean ice cream or
to pour over vanilla bean ice cream or
to pour over vanilla bean ice cream or bread pudding so it’s very versatile who
bread pudding so it’s very versatile who
bread pudding so it’s very versatile who would you say is the target audience for
would you say is the target audience for
would you say is the target audience for this new offering from Gigi the target
this new offering from Gigi the target
this new offering from Gigi the target audience are new people who are just
audience are new people who are just
audience are new people who are just coming in to enjoying spirits we find
coming in to enjoying spirits we find
coming in to enjoying spirits we find that once those people start enjoying
that once those people start enjoying
that once those people start enjoying spirits it’s usually a sweeter style
spirits it’s usually a sweeter style
spirits it’s usually a sweeter style whiskey or liqueur that they enjoy also
whiskey or liqueur that they enjoy also
whiskey or liqueur that they enjoy also the female population is really enjoying
the female population is really enjoying
the female population is really enjoying the Jack Daniel’s Tennessee honey so
the Jack Daniel’s Tennessee honey so
the Jack Daniel’s Tennessee honey so it’s a hit with those demographics but
it’s a hit with those demographics but
it’s a hit with those demographics but it’s also a hit with with men as well
it’s also a hit with with men as well
it’s also a hit with with men as well thank you very much you’re very welcome
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