hi I’m Evan Carmichael welcome to another edition of ask Evan in today’s
another edition of ask Evan in today’s
another edition of ask Evan in today’s episode I’m going to answer a question
episode I’m going to answer a question
episode I’m going to answer a question from one of my newsletter subscribers
from one of my newsletter subscribers
from one of my newsletter subscribers the one who is an architect he’s got no
the one who is an architect he’s got no
the one who is an architect he’s got no money and he’s trying to get to the
money and he’s trying to get to the
money and he’s trying to get to the survival point with this business and I
survival point with this business and I
survival point with this business and I know that’s a really tough place to be
know that’s a really tough place to be
know that’s a really tough place to be you’ve just started the business and
you’ve just started the business and
you’ve just started the business and you’re not making enough money to pay
you’re not making enough money to pay
you’re not making enough money to pay your bills and put food on the table and
your bills and put food on the table and
your bills and put food on the table and is only so long you can last so get into
is only so long you can last so get into
is only so long you can last so get into survival point is a super important step
survival point is a super important step
survival point is a super important step for your company you may have really big
for your company you may have really big
for your company you may have really big vision for where you want to go and huge
vision for where you want to go and huge
vision for where you want to go and huge dreams for what you want to accomplish
dreams for what you want to accomplish
dreams for what you want to accomplish but you got to start I’d be able to
but you got to start I’d be able to
but you got to start I’d be able to support yourself at the kind of bare
support yourself at the kind of bare
support yourself at the kind of bare minimum so what i thought i would do is
minimum so what i thought i would do is
minimum so what i thought i would do is use the whiteboard and explain what i
use the whiteboard and explain what i
use the whiteboard and explain what i would do if i was starting up in this
would do if i was starting up in this
would do if i was starting up in this position with fawn so the first thing
position with fawn so the first thing
position with fawn so the first thing I’m seeing here obviously we’ve got no
I’m seeing here obviously we’ve got no
I’m seeing here obviously we’ve got no money right and I’m sure a lot of you
money right and I’m sure a lot of you
money right and I’m sure a lot of you guys can appreciate that even as you get
guys can appreciate that even as you get
guys can appreciate that even as you get your business to bigger point money is
your business to bigger point money is
your business to bigger point money is always an issue and you have to make
always an issue and you have to make
always an issue and you have to make sure that you are using it correctly
sure that you are using it correctly
sure that you are using it correctly stretching as far as you can go the good
stretching as far as you can go the good
stretching as far as you can go the good news is we’re in a service type of
news is we’re in a service type of
news is we’re in a service type of business here so we don’t need a lot of
business here so we don’t need a lot of
business here so we don’t need a lot of money to get it going and I don’t advise
money to get it going and I don’t advise
money to get it going and I don’t advise spending a lot of money for
spending a lot of money for
spending a lot of money for entrepreneurs what we need is a lot of
entrepreneurs what we need is a lot of
entrepreneurs what we need is a lot of hustle and I know you guys can hustle
hustle and I know you guys can hustle
hustle and I know you guys can hustle and I hustled a lot to get my business
and I hustled a lot to get my business
and I hustled a lot to get my business going so I hope you guys can do the same
going so I hope you guys can do the same
going so I hope you guys can do the same the first thing I would do is go start
the first thing I would do is go start
the first thing I would do is go start talking to customers and what I want to
talking to customers and what I want to
talking to customers and what I want to do here is I’m not trying to sell them
do here is I’m not trying to sell them
do here is I’m not trying to sell them I’m not going insane hey I’m the
I’m not going insane hey I’m the
I’m not going insane hey I’m the greatest new architect on the block
greatest new architect on the block
greatest new architect on the block please hire me what I’m doing is going
please hire me what I’m doing is going
please hire me what I’m doing is going in and listening to the challenges that
in and listening to the challenges that
in and listening to the challenges that they have understand their market a
they have understand their market a
they have understand their market a little bit better think about who they
little bit better think about who they
little bit better think about who they are currently working with and ask them
are currently working with and ask them
are currently working with and ask them if there is anything that they’re
if there is anything that they’re
if there is anything that they’re missing from their current suppliers so
missing from their current suppliers so
missing from their current suppliers so you might not be able to displace acker
you might not be able to displace acker
you might not be able to displace acker inspire that they’re using but there
inspire that they’re using but there
inspire that they’re using but there might be additional services that
might be additional services that
might be additional services that they’re not happy with from their
they’re not happy with from their
they’re not happy with from their current supplier or they’re not getting
current supplier or they’re not getting
current supplier or they’re not getting from the current supplier so that could
from the current supplier so that could
from the current supplier so that could be you coming in to seize the day so I’m
be you coming in to seize the day so I’m
be you coming in to seize the day so I’m going in listening getting feedback
going in listening getting feedback
going in listening getting feedback trying to be helpful trying to be a
trying to be helpful trying to be a
trying to be helpful trying to be a resource and not selling
resource and not selling
resource and not selling okay nobody wants to be sold to
okay nobody wants to be sold to
okay nobody wants to be sold to especially by you know startup
especially by you know startup
especially by you know startup entrepreneurs so go in be a resource
entrepreneurs so go in be a resource
entrepreneurs so go in be a resource what’s not going to get me is a small
what’s not going to get me is a small
what’s not going to get me is a small job and this is your goal starting off
job and this is your goal starting off
job and this is your goal starting off okay you’re not going to go in and get
okay you’re not going to go in and get
okay you’re not going to go in and get huge contracts if you can go in and get
huge contracts if you can go in and get
huge contracts if you can go in and get huge contracts that’s a bonus but most
huge contracts that’s a bonus but most
huge contracts that’s a bonus but most scenarios if you’re a new guy coming in
scenarios if you’re a new guy coming in
scenarios if you’re a new guy coming in you’re going to be getting the little
you’re going to be getting the little
you’re going to be getting the little contracts and it’s a great opportunity
contracts and it’s a great opportunity
contracts and it’s a great opportunity because what it is is a foot in the door
because what it is is a foot in the door
because what it is is a foot in the door and an opportunity for you to prove
and an opportunity for you to prove
and an opportunity for you to prove yourself so what you want to do even if
yourself so what you want to do even if
yourself so what you want to do even if it’s a really low pain entry-level type
it’s a really low pain entry-level type
it’s a really low pain entry-level type of assignment what you want to do is
of assignment what you want to do is
of assignment what you want to do is over the liver like crazy over the liver
you want to be seen as a guy who
you want to be seen as a guy who delivers results and that’s gonna get
delivers results and that’s gonna get
delivers results and that’s gonna get you from there bigger jobs which is what
you from there bigger jobs which is what
you from there bigger jobs which is what we want and more referrals referrals
we want and more referrals referrals
we want and more referrals referrals from either within the business or two
from either within the business or two
from either within the business or two colleagues okay you have to over-deliver
colleagues okay you have to over-deliver
colleagues okay you have to over-deliver and i’ll give you a quick example from
and i’ll give you a quick example from
and i’ll give you a quick example from my business that might help you guys out
my business that might help you guys out
my business that might help you guys out and especially youth one so I was
and especially youth one so I was
and especially youth one so I was recently hired to create some blog posts
recently hired to create some blog posts
recently hired to create some blog posts for a company and they said we’d like to
for a company and they said we’d like to
for a company and they said we’d like to hire you to write three to five hundred
hire you to write three to five hundred
hire you to write three to five hundred words for a blog and provide some Valley
words for a blog and provide some Valley
words for a blog and provide some Valley for entrepreneurs but no problem I can
for entrepreneurs but no problem I can
for entrepreneurs but no problem I can do that instead of just right at three
do that instead of just right at three
do that instead of just right at three to five hundred words i wrote 1,500
to five hundred words i wrote 1,500
to five hundred words i wrote 1,500 words i went way beyond went three times
words i went way beyond went three times
words i went way beyond went three times longer than what they asked for and then
longer than what they asked for and then
longer than what they asked for and then not only that i just create a blog post
not only that i just create a blog post
not only that i just create a blog post which is what most ever the people did
which is what most ever the people did
which is what most ever the people did when they got hired i created a video
when they got hired i created a video
when they got hired i created a video that go along with it i promoted on my
that go along with it i promoted on my
that go along with it i promoted on my newsletter list I’ve put on my Twitter
newsletter list I’ve put on my Twitter
newsletter list I’ve put on my Twitter list and YouTube and all the social
list and YouTube and all the social
list and YouTube and all the social media and we had over 10 times the
media and we had over 10 times the
media and we had over 10 times the amount of traffic to our posts compared
amount of traffic to our posts compared
amount of traffic to our posts compared to everybody else that was on the site
to everybody else that was on the site
to everybody else that was on the site so what happens the company wants to
so what happens the company wants to
so what happens the company wants to hire me back and you want to hire me for
hire me back and you want to hire me for
hire me back and you want to hire me for bigger jobs right so we’ve just signed a
bigger jobs right so we’ve just signed a
bigger jobs right so we’ve just signed a new agreement tripled the budget for the
new agreement tripled the budget for the
new agreement tripled the budget for the post and I’ve been able to go and get
post and I’ve been able to go and get
post and I’ve been able to go and get other clients on board at much higher
other clients on board at much higher
other clients on board at much higher rates as well and it all came from over
rates as well and it all came from over
rates as well and it all came from over delivering so you have the requirements
delivering so you have the requirements
delivering so you have the requirements but you
but you
but you have to go way way way above that if you
have to go way way way above that if you
have to go way way way above that if you want to be seen as the guy to stand out
want to be seen as the guy to stand out
want to be seen as the guy to stand out that they’re going to want to hire for
that they’re going to want to hire for
that they’re going to want to hire for future projects okay so over deliver on
future projects okay so over deliver on
future projects okay so over deliver on the first project that you get and then
the first project that you get and then
the first project that you get and then an all future project as well the next
an all future project as well the next
an all future project as well the next thing I would do obviously we’re talking
thing I would do obviously we’re talking
thing I would do obviously we’re talking to customers is a great thing but we are
to customers is a great thing but we are
to customers is a great thing but we are all about the hustle so the next thing I
all about the hustle so the next thing I
all about the hustle so the next thing I would also do is try to get some press
would also do is try to get some press
would also do is try to get some press ok and again it doesn’t have to cost you
ok and again it doesn’t have to cost you
ok and again it doesn’t have to cost you money it’s just a time investment and
money it’s just a time investment and
money it’s just a time investment and you have a lot of time you don’t have a
you have a lot of time you don’t have a
you have a lot of time you don’t have a lot of money so i would start talking to
lot of money so i would start talking to
lot of money so i would start talking to local press national press international
local press national press international
local press national press international press and also talk to bloggers and see
press and also talk to bloggers and see
press and also talk to bloggers and see if you can offer guest blog posts for
if you can offer guest blog posts for
if you can offer guest blog posts for their blog and what it helps you do is
their blog and what it helps you do is
their blog and what it helps you do is get seen as the expert in your industry
get seen as the expert in your industry
get seen as the expert in your industry if you’re starting to business you’re an
if you’re starting to business you’re an
if you’re starting to business you’re an entrepreneur you have to know what
entrepreneur you have to know what
entrepreneur you have to know what you’re doing right so you better be an
you’re doing right so you better be an
you’re doing right so you better be an expert in your field of interest and the
expert in your field of interest and the
expert in your field of interest and the media is always looking for experts to
media is always looking for experts to
media is always looking for experts to talk about the challenges that they see
talk about the challenges that they see
talk about the challenges that they see in the marketplace so when I win a
in the marketplace so when I win a
in the marketplace so when I win a newspaper or a different reporter is
newspaper or a different reporter is
newspaper or a different reporter is creating a story they’re looking for
creating a story they’re looking for
creating a story they’re looking for experts a comment so why can’t you be
experts a comment so why can’t you be
experts a comment so why can’t you be that expert so I’d reach out to all the
that expert so I’d reach out to all the
that expert so I’d reach out to all the different media outlets that i can again
different media outlets that i can again
different media outlets that i can again we’re going local we’re going national
we’re going local we’re going national
we’re going local we’re going national we’re looking for any international ones
we’re looking for any international ones
we’re looking for any international ones like Todd that fit our market and then
like Todd that fit our market and then
like Todd that fit our market and then also offered a guest blog so look for
also offered a guest blog so look for
also offered a guest blog so look for bloggers who target your market and
bloggers who target your market and
bloggers who target your market and offer to write them a guest post to show
offer to write them a guest post to show
offer to write them a guest post to show your expertise and offer a lot of value
your expertise and offer a lot of value
your expertise and offer a lot of value to them the last thing I would do again
to them the last thing I would do again
to them the last thing I would do again all under hustle is I would set up my
all under hustle is I would set up my
all under hustle is I would set up my website and you may not have a lot of
website and you may not have a lot of
website and you may not have a lot of technical expertise but you can find
technical expertise but you can find
technical expertise but you can find somebody to help you wrote it doesn’t
somebody to help you wrote it doesn’t
somebody to help you wrote it doesn’t have to cost you any money find somebody
have to cost you any money find somebody
have to cost you any money find somebody who you know friend family owes you a
who you know friend family owes you a
who you know friend family owes you a favor do barter services whatever it is
favor do barter services whatever it is
favor do barter services whatever it is get a website up make it look good
get a website up make it look good
get a website up make it look good simple doesn’t have to be complex and
simple doesn’t have to be complex and
simple doesn’t have to be complex and expensive just simple clean especially
expensive just simple clean especially
expensive just simple clean especially if you’re in design it should look
if you’re in design it should look
if you’re in design it should look pretty nice from here I would make sure
pretty nice from here I would make sure
pretty nice from here I would make sure that i’m adding content again showing
that i’m adding content again showing
that i’m adding content again showing that i’m an expert and hopefully people
that i’m an expert and hopefully people
that i’m an expert and hopefully people will then find me through different
will then find me through different
will then find me through different search engines and get me some business
search engines and get me some business
search engines and get me some business so again you don’t have to worry about
so again you don’t have to worry about
so again you don’t have to worry about not having a lot
not having a lot
not having a lot money it’s not really how much resources
money it’s not really how much resources
money it’s not really how much resources you have to start up the business it’s
you have to start up the business it’s
you have to start up the business it’s more how resourceful you are and it all
more how resourceful you are and it all
more how resourceful you are and it all comes from hustle okay so talk to
comes from hustle okay so talk to
comes from hustle okay so talk to customers get some press set up your
customers get some press set up your
customers get some press set up your website and you’re on the way to getting
website and you’re on the way to getting
website and you’re on the way to getting not only to the survival stage but much
not only to the survival stage but much
not only to the survival stage but much further along and hopefully building it
further along and hopefully building it
further along and hopefully building it on super successful business so good
on super successful business so good
on super successful business so good luck one I hope that helps if you guys
luck one I hope that helps if you guys
luck one I hope that helps if you guys like the video I’d love to hear you have
like the video I’d love to hear you have
like the video I’d love to hear you have to say come on leave a comment
to say come on leave a comment
to say come on leave a comment underneath and also always appreciate
underneath and also always appreciate
underneath and also always appreciate any thumbs ups you want to give the
any thumbs ups you want to give the
any thumbs ups you want to give the video it helps me know which ones you
video it helps me know which ones you
video it helps me know which ones you like and which ones if you don’t like as
like and which ones if you don’t like as
like and which ones if you don’t like as much so thank you and we’ll see you on
much so thank you and we’ll see you on
much so thank you and we’ll see you on the next episode
”
Be First to Comment