welcome back to segment 3 of episode 18 we’re going to hit the lightning round
we’re going to hit the lightning round
we’re going to hit the lightning round so ash I’m seeing more and more of
so ash I’m seeing more and more of
so ash I’m seeing more and more of what’s called paid distribution you know
what’s called paid distribution you know
what’s called paid distribution you know people promoting other people’s content
people promoting other people’s content
people promoting other people’s content in line with their own as a content
in line with their own as a content
in line with their own as a content creator how do you feel about promoting
creator how do you feel about promoting
creator how do you feel about promoting someone else’s content in with your own
someone else’s content in with your own
someone else’s content in with your own content personally I don’t mind I’ve
content personally I don’t mind I’ve
content personally I don’t mind I’ve always had contents not a zero-sum game
always had contents not a zero-sum game
always had contents not a zero-sum game a few years ago current TV another video
a few years ago current TV another video
a few years ago current TV another video content producer advertised on watchmojo
content producer advertised on watchmojo
content producer advertised on watchmojo didn’t object i thought it was even good
didn’t object i thought it was even good
didn’t object i thought it was even good validation and that was like a direct
validation and that was like a direct
validation and that was like a direct deal it wasn’t even through one of these
deal it wasn’t even through one of these
deal it wasn’t even through one of these you know aggregation intermediary
you know aggregation intermediary
you know aggregation intermediary outbrain kind of you know solutions to
outbrain kind of you know solutions to
outbrain kind of you know solutions to at my old company askmen we had maxim
at my old company askmen we had maxim
at my old company askmen we had maxim that wanted to run ads on our side we
that wanted to run ads on our side we
that wanted to run ads on our side we have to play boy that wanted to run ads
have to play boy that wanted to run ads
have to play boy that wanted to run ads on our side in those cases we actually
on our side in those cases we actually
on our side in those cases we actually passed but for a very different reason
passed but for a very different reason
passed but for a very different reason because we felt that those companies
because we felt that those companies
because we felt that those companies should just acquire ask man so there was
should just acquire ask man so there was
should just acquire ask man so there was more of a strategic strategic decision
more of a strategic strategic decision
more of a strategic strategic decision now where I think I also want to point
now where I think I also want to point
now where I think I also want to point out is this has always happened in my
out is this has always happened in my
out is this has always happened in my opinion where Springs go to overture
opinion where Springs go to overture
opinion where Springs go to overture google text links not always promoting
google text links not always promoting
google text links not always promoting ecommerce sometimes text links promote
ecommerce sometimes text links promote
ecommerce sometimes text links promote content so it’s different it’s the same
content so it’s different it’s the same
content so it’s different it’s the same in that sense what it’s different is
in that sense what it’s different is
in that sense what it’s different is that yeah you have this widget at the
that yeah you have this widget at the
that yeah you have this widget at the bottom that let’s say on New York Times
bottom that let’s say on New York Times
bottom that let’s say on New York Times might link to like I’m sure if New York
might link to like I’m sure if New York
might link to like I’m sure if New York Times would add this would they allow
Times would add this would they allow
Times would add this would they allow Huffington Post to advertise probably
Huffington Post to advertise probably
Huffington Post to advertise probably not because they hate one another but
not because they hate one another but
not because they hate one another but would they really really care if the
would they really really care if the
would they really really care if the wall street journal for example that
wall street journal for example that
wall street journal for example that also probably they would care but would
also probably they would care but would
also probably they would care but would they care if the New Yorker would they
they care if the New Yorker would they
they care if the New Yorker would they care if you know the Miami you know x or
care if you know the Miami you know x or
care if you know the Miami you know x or something that’s it I’m just saying its
something that’s it I’m just saying its
something that’s it I’m just saying its case by case but if there’s not a
case by case but if there’s not a
case by case but if there’s not a background strategic friction reason
background strategic friction reason
background strategic friction reason competitive reason I don’t think that
competitive reason I don’t think that
competitive reason I don’t think that many content providers care because
many content providers care because
many content providers care because content providers ultimately even in the
content providers ultimately even in the
content providers ultimately even in the editorial link out sometimes to other
editorial link out sometimes to other
editorial link out sometimes to other content providers so in this case
content providers so in this case
content providers so in this case somebody wants to advertise you might
somebody wants to advertise you might
somebody wants to advertise you might not really object I think I think a text
not really object I think I think a text
not really object I think I think a text link is is a lot has much less of an
link is is a lot has much less of an
link is is a lot has much less of an impact in an actual you know thumbnail
impact in an actual you know thumbnail
impact in an actual you know thumbnail and mix it in with your related content
and mix it in with your related content
and mix it in with your related content but yeah for the most part I agree with
but yeah for the most part I agree with
but yeah for the most part I agree with you next question
you next question
you next question what’s to deal with Facebook mammalogy
what’s to deal with Facebook mammalogy
what’s to deal with Facebook mammalogy okay so Facebook recently put out they
okay so Facebook recently put out they
okay so Facebook recently put out they do this every year they give a rundown
do this every year they give a rundown
do this every year they give a rundown of everything that was trending on
of everything that was trending on
of everything that was trending on facebook by country and blow bubble
facebook by country and blow bubble
facebook by country and blow bubble below what I really think this is is one
below what I really think this is is one
below what I really think this is is one it’s an answer to answer to Google
it’s an answer to answer to Google
it’s an answer to answer to Google zeitgeist and what’s the point of google
zeitgeist and what’s the point of google
zeitgeist and what’s the point of google zeitgeist every year is to remind the
zeitgeist every year is to remind the
zeitgeist every year is to remind the business world that we have all this
business world that we have all this
business world that we have all this data and we can help you market things
data and we can help you market things
data and we can help you market things better so in that case I think it’s kind
better so in that case I think it’s kind
better so in that case I think it’s kind of a b2b PR move and all of your data
of a b2b PR move and all of your data
of a b2b PR move and all of your data belong to us you know look at something
belong to us you know look at something
belong to us you know look at something like that and yeah you know especially
like that and yeah you know especially
like that and yeah you know especially as they get closer to going public and
as they get closer to going public and
as they get closer to going public and they start developing new ad models they
they start developing new ad models they
they start developing new ad models they just want to send out another reminder
just want to send out another reminder
just want to send out another reminder that we have all this data and we can
that we have all this data and we can
that we have all this data and we can help you target people better but for
help you target people better but for
help you target people better but for the most part marketing buzz all right
the most part marketing buzz all right
the most part marketing buzz all right next question okay why did Will Ferrell
next question okay why did Will Ferrell
next question okay why did Will Ferrell do these old milwaukee ads well I’m not
do these old milwaukee ads well I’m not
do these old milwaukee ads well I’m not psychic I don’t actually know oh I know
psychic I don’t actually know oh I know
psychic I don’t actually know oh I know you know I have my theory I think it’s
you know I have my theory I think it’s
you know I have my theory I think it’s kind of two things one he he probably
kind of two things one he he probably
kind of two things one he he probably wants a little bit more back into the
wants a little bit more back into the
wants a little bit more back into the spotlight like it’s been a while since
spotlight like it’s been a while since
spotlight like it’s been a while since he’s done anything like Talladega Nights
he’s done anything like Talladega Nights
he’s done anything like Talladega Nights he’s more involved now with like just
he’s more involved now with like just
he’s more involved now with like just doing weird small spots or small cameos
doing weird small spots or small cameos
doing weird small spots or small cameos Funny or Die stuff so I think he wants
Funny or Die stuff so I think he wants
Funny or Die stuff so I think he wants to make a splash and remind the world
to make a splash and remind the world
to make a splash and remind the world that he’s still out there but to I
that he’s still out there but to I
that he’s still out there but to I actually think it’s kind of like an
actually think it’s kind of like an
actually think it’s kind of like an artistic creative move it’s like so far
artistic creative move it’s like so far
artistic creative move it’s like so far he’s never you know he’s done some funny
he’s never you know he’s done some funny
he’s never you know he’s done some funny stuff but he’s never didn’t done
stuff but he’s never didn’t done
stuff but he’s never didn’t done anything that was really weird and
anything that was really weird and
anything that was really weird and awkward and I kind of see him
awkward and I kind of see him
awkward and I kind of see him experimenting here never done anything
experimenting here never done anything
experimenting here never done anything that’s weird enough okay well aside from
that’s weird enough okay well aside from
that’s weird enough okay well aside from taking off his shirt in every SNL skit
taking off his shirt in every SNL skit
taking off his shirt in every SNL skit hello running naked anyway just I mean
hello running naked anyway just I mean
hello running naked anyway just I mean outside of actually being alone coming
outside of actually being alone coming
outside of actually being alone coming out of between a woman’s thighs
out of between a woman’s thighs
out of between a woman’s thighs pretending to be a baby okay okay I’m
pretending to be a baby okay okay I’m
pretending to be a baby okay okay I’m sorry but it’s nothing that he’s going
sorry but it’s nothing that he’s going
sorry but it’s nothing that he’s going to go down in history for a I see this
to go down in history for a I see this
to go down in history for a I see this almost as an Andy Warhol kind of move
almost as an Andy Warhol kind of move
almost as an Andy Warhol kind of move okay i have my own theory and this is
okay i have my own theory and this is
okay i have my own theory and this is where i’m actually gonna wear the
where i’m actually gonna wear the
where i’m actually gonna wear the cynical hat i think this was stemmed
cynical hat i think this was stemmed
cynical hat i think this was stemmed from funnyordie that they said the same
from funnyordie that they said the same
from funnyordie that they said the same way that the Old Spice really had the
way that the Old Spice really had the
way that the Old Spice really had the funny thing but that was of someone of
funny thing but that was of someone of
funny thing but that was of someone of an unknown they’re like if we could show
an unknown they’re like if we could show
an unknown they’re like if we could show that we could take a stale brand and
that we could take a stale brand and
that we could take a stale brand and bring it into the forefront then we
bring it into the forefront then we
bring it into the forefront then we could start to go up and charge
could start to go up and charge
could start to go up and charge gazillions of dollars to charge brands
gazillions of dollars to charge brands
gazillions of dollars to charge brands to promote them and bring them into the
to promote them and bring them into the
to promote them and bring them into the limelight and they just said let’s just
limelight and they just said let’s just
limelight and they just said let’s just do something with a brand
do something with a brand
do something with a brand old milwaukee that is still well known
old milwaukee that is still well known
old milwaukee that is still well known but perceive maybe in a negative light
but perceive maybe in a negative light
but perceive maybe in a negative light now that’s very cynical maybe he doesn’t
now that’s very cynical maybe he doesn’t
now that’s very cynical maybe he doesn’t care about that we didn’t charge but I
care about that we didn’t charge but I
care about that we didn’t charge but I actually think this was like you know
actually think this was like you know
actually think this was like you know the Funny or Die they’re sitting in a
the Funny or Die they’re sitting in a
the Funny or Die they’re sitting in a boardroom and they’re like you know we
boardroom and they’re like you know we
boardroom and they’re like you know we keep putting in these big deals to do
keep putting in these big deals to do
keep putting in these big deals to do these quirky things for Brand X brand a
these quirky things for Brand X brand a
these quirky things for Brand X brand a brand see whatever and we never get it
brand see whatever and we never get it
brand see whatever and we never get it and Will’s like screw it this is what
and Will’s like screw it this is what
and Will’s like screw it this is what we’re going to do not that he’s sitting
we’re going to do not that he’s sitting
we’re going to do not that he’s sitting there with the sales guys but more or
there with the sales guys but more or
there with the sales guys but more or less nuts and that’s my theory all right
less nuts and that’s my theory all right
less nuts and that’s my theory all right next question all right um so guala
next question all right um so guala
next question all right um so guala founders they’ve sold the facebook i
founders they’ve sold the facebook i
founders they’ve sold the facebook i don’t know if it’s allegedly or it’s
don’t know if it’s allegedly or it’s
don’t know if it’s allegedly or it’s official but yeah basically I thought it
official but yeah basically I thought it
official but yeah basically I thought it was official it is official um
was official it is official um
was official it is official um apparently they cut us or they’re
apparently they cut us or they’re
apparently they cut us or they’re rumored to cut a side deal with them
rumored to cut a side deal with them
rumored to cut a side deal with them with the Facebook guys and cutting out
with the Facebook guys and cutting out
with the Facebook guys and cutting out their own investors what do you think of
their own investors what do you think of
their own investors what do you think of like you know this is what happens
like you know this is what happens
like you know this is what happens sometimes more and more when you have an
sometimes more and more when you have an
sometimes more and more when you have an acquirer which is like you’re acquiring
acquirer which is like you’re acquiring
acquirer which is like you’re acquiring the talent basically you don’t care
the talent basically you don’t care
the talent basically you don’t care about the assets and literally here just
about the assets and literally here just
about the assets and literally here just to name the parts Facebook goes up to
to name the parts Facebook goes up to
to name the parts Facebook goes up to the gowalla guys and says so you guys
the gowalla guys and says so you guys
the gowalla guys and says so you guys are getting your ass kicked by four
are getting your ass kicked by four
are getting your ass kicked by four square you have no real traction you’ve
square you have no real traction you’ve
square you have no real traction you’ve pivoted 14 times so we don’t really want
pivoted 14 times so we don’t really want
pivoted 14 times so we don’t really want to buy gowalla for gowalla we want to
to buy gowalla for gowalla we want to
to buy gowalla for gowalla we want to buy go allah just to get you and your
buy go allah just to get you and your
buy go allah just to get you and your team or you and your founder or whatever
team or you and your founder or whatever
team or you and your founder or whatever eight of your employees and we want them
eight of your employees and we want them
eight of your employees and we want them to we want you to kill gowalla we don’t
to we want you to kill gowalla we don’t
to we want you to kill gowalla we don’t care about any of the assets we just
care about any of the assets we just
care about any of the assets we just want you to come and work on facebook
want you to come and work on facebook
want you to come and work on facebook places let’s say for example Facebook
places let’s say for example Facebook
places let’s say for example Facebook advanced or Facebook Places whatever
advanced or Facebook Places whatever
advanced or Facebook Places whatever product that they want to you know both
product that they want to you know both
product that they want to you know both fight against foursquare so it’s easier
fight against foursquare so it’s easier
fight against foursquare so it’s easier for them to say we’re going to buy
for them to say we’re going to buy
for them to say we’re going to buy gowalla for like ten cents on the dollar
gowalla for like ten cents on the dollar
gowalla for like ten cents on the dollar thus your investors lose pretty much all
thus your investors lose pretty much all
thus your investors lose pretty much all their money but then as an incentive
their money but then as an incentive
their money but then as an incentive we’re going to give you a crazy-ass
we’re going to give you a crazy-ass
we’re going to give you a crazy-ass stock deal that if you stick around for
stock deal that if you stick around for
stock deal that if you stick around for a year or two years or three years
a year or two years or three years
a year or two years or three years you’ll make a shitload of money because
you’ll make a shitload of money because
you’ll make a shitload of money because that is part of like an employment
that is part of like an employment
that is part of like an employment agreement technically that is a side
agreement technically that is a side
agreement technically that is a side deal and that cuts out the investors
deal and that cuts out the investors
deal and that cuts out the investors there are two schools of thought Michael
there are two schools of thought Michael
there are two schools of thought Michael Arrington former TechCrunch founder
Arrington former TechCrunch founder
Arrington former TechCrunch founder angel vc nao was an investor in gowalla
angel vc nao was an investor in gowalla
angel vc nao was an investor in gowalla and he basically wrote an article on
and he basically wrote an article on
and he basically wrote an article on uncrushed saying yeah i don’t think this
uncrushed saying yeah i don’t think this
uncrushed saying yeah i don’t think this is very cool we’ve seen this in the past
is very cool we’ve seen this in the past
is very cool we’ve seen this in the past it’s actually pretty shady but there are
it’s actually pretty shady but there are
it’s actually pretty shady but there are other investors like super angel Ron
other investors like super angel Ron
other investors like super angel Ron Conway
Conway
Conway who says what’s the point this company
who says what’s the point this company
who says what’s the point this company was a dead man walking zombie company
was a dead man walking zombie company
was a dead man walking zombie company anyway it was going to go down to zero
anyway it was going to go down to zero
anyway it was going to go down to zero if the employees get something let them
if the employees get something let them
if the employees get something let them get something now my take is this these
get something now my take is this these
get something now my take is this these are the VCS who are supposed to be risk
are the VCS who are supposed to be risk
are the VCS who are supposed to be risk takers and we got balls the size of you
takers and we got balls the size of you
takers and we got balls the size of you know whatever is be improved whatever
know whatever is be improved whatever
know whatever is be improved whatever and these are the guys who came up like
and these are the guys who came up like
and these are the guys who came up like with the cram down what is a cram down
with the cram down what is a cram down
with the cram down what is a cram down it’s when the VC comes and goes these
it’s when the VC comes and goes these
it’s when the VC comes and goes these are the terms of the deal we’re going to
are the terms of the deal we’re going to
are the terms of the deal we’re going to cram it down your throat these are the
cram it down your throat these are the
cram it down your throat these are the freaking people we’re talking about so
freaking people we’re talking about so
freaking people we’re talking about so if they are going to get basically
if they are going to get basically
if they are going to get basically screwed here and there when they
screwed here and there when they
screwed here and there when they basically mastered the art of schooling
basically mastered the art of schooling
basically mastered the art of schooling so be it you know you can’t talk a big
so be it you know you can’t talk a big
so be it you know you can’t talk a big game about being risk takers gunslingers
game about being risk takers gunslingers
game about being risk takers gunslingers Cowboys I’m going on let me deal with
Cowboys I’m going on let me deal with
Cowboys I’m going on let me deal with exact consequences of this so for me
exact consequences of this so for me
exact consequences of this so for me it’s like if you’re going to go invest
it’s like if you’re going to go invest
it’s like if you’re going to go invest in the 15th geolocation crap link
in the 15th geolocation crap link
in the 15th geolocation crap link shortening stupidity well understand
shortening stupidity well understand
shortening stupidity well understand that there’s nothing really that
that there’s nothing really that
that there’s nothing really that defensive about it and if you’re not
defensive about it and if you’re not
defensive about it and if you’re not going to be number one and four square
going to be number one and four square
going to be number one and four square is going to kick your ass you’re going
is going to kick your ass you’re going
is going to kick your ass you’re going to end up walking you know as if you got
to end up walking you know as if you got
to end up walking you know as if you got punched in the nutsack if you can’t live
punched in the nutsack if you can’t live
punched in the nutsack if you can’t live with that don’t be a VC don’t call
with that don’t be a VC don’t call
with that don’t be a VC don’t call yourself an angel go work for a bank or
yourself an angel go work for a bank or
yourself an angel go work for a bank or the government so my problem again is
the government so my problem again is
the government so my problem again is this notion that were rigged these big
this notion that were rigged these big
this notion that were rigged these big risk takers and we try for risk when
risk takers and we try for risk when
risk takers and we try for risk when they’re actually sometimes you know what
they’re actually sometimes you know what
they’re actually sometimes you know what okay email do we email a week Helen from
okay email do we email a week Helen from
okay email do we email a week Helen from Austin ass do you think we’ll see more
Austin ass do you think we’ll see more
Austin ass do you think we’ll see more or less web IPOs over the next year over
or less web IPOs over the next year over
or less web IPOs over the next year over the next year you’ll see less but you’ll
the next year you’ll see less but you’ll
the next year you’ll see less but you’ll see the biggest one of them all facebook
see the biggest one of them all facebook
see the biggest one of them all facebook i mean this year you saw linkedin demand
i mean this year you saw linkedin demand
i mean this year you saw linkedin demand media group on pandora and Zynga it was
media group on pandora and Zynga it was
media group on pandora and Zynga it was the return of the web IPO i think by and
the return of the web IPO i think by and
the return of the web IPO i think by and large to be fair there were successful I
large to be fair there were successful I
large to be fair there were successful I POS but to also be fair all of those
POS but to also be fair all of those
POS but to also be fair all of those four are trading for less linkedin 84
four are trading for less linkedin 84
four are trading for less linkedin 84 274 demand media 22 27 group on 26 to 21
274 demand media 22 27 group on 26 to 21
274 demand media 22 27 group on 26 to 21 pandora 17 to 11 zinga zinga at least a
pandora 17 to 11 zinga zinga at least a
pandora 17 to 11 zinga zinga at least a sort of taking a lesson and going to
sort of taking a lesson and going to
sort of taking a lesson and going to price itself lower than what a lot of
price itself lower than what a lot of
price itself lower than what a lot of people thought but at the other day this
people thought but at the other day this
people thought but at the other day this was a successful year it brought back
was a successful year it brought back
was a successful year it brought back liquidity via IPOs I think next year
liquidity via IPOs I think next year
liquidity via IPOs I think next year you’re going to see like i said less I
you’re going to see like i said less I
you’re going to see like i said less I POS but a huge one via Facebook
POS but a huge one via Facebook
POS but a huge one via Facebook livingsocial just raised a ton of money
livingsocial just raised a ton of money
livingsocial just raised a ton of money all the companies are raising a lot of
all the companies are raising a lot of
all the companies are raising a lot of money you know I think this year you saw
money you know I think this year you saw
money you know I think this year you saw a lot more I POS than ma
a lot more I POS than ma
a lot more I POS than ma I think next year you might see a lot of
I think next year you might see a lot of
I think next year you might see a lot of ma / IPOs but Facebook is definitely
ma / IPOs but Facebook is definitely
ma / IPOs but Facebook is definitely going to set the stage now the only
going to set the stage now the only
going to set the stage now the only thing was Facebook that’s interesting is
thing was Facebook that’s interesting is
thing was Facebook that’s interesting is it’s going to be the biggest IPO since
it’s going to be the biggest IPO since
it’s going to be the biggest IPO since Google Google had six billion in
Google Google had six billion in
Google Google had six billion in revenues and it went IPO at 25 billion
revenues and it went IPO at 25 billion
revenues and it went IPO at 25 billion dollar valuation facebook also has six
dollar valuation facebook also has six
dollar valuation facebook also has six billion in revenue but it’s going to go
billion in revenue but it’s going to go
billion in revenue but it’s going to go out at a hundred billion dollar
out at a hundred billion dollar
out at a hundred billion dollar valuation so obviously that means
valuation so obviously that means
valuation so obviously that means investors are very bullish both on
investors are very bullish both on
investors are very bullish both on facebook and the x is that going is that
facebook and the x is that going is that
facebook and the x is that going is that a sign of the future that Facebook is
a sign of the future that Facebook is
a sign of the future that Facebook is going to rise in value or is that a sign
going to rise in value or is that a sign
going to rise in value or is that a sign of the future that Facebook is also
of the future that Facebook is also
of the future that Facebook is also going to mimic these four companies and
going to mimic these four companies and
going to mimic these four companies and trade downwards we shall see well we’ll
trade downwards we shall see well we’ll
trade downwards we shall see well we’ll see how well they can absorb the gowalla
see how well they can absorb the gowalla
see how well they can absorb the gowalla talent and how effective mammalogy is
talent and how effective mammalogy is
talent and how effective mammalogy is it’s all about the gowalla talents I’m
it’s all about the gowalla talents I’m
it’s all about the gowalla talents I’m sure yeah all right now it’s so is sewed
sure yeah all right now it’s so is sewed
sure yeah all right now it’s so is sewed 18 next week no plaid will coordinate a
18 next week no plaid will coordinate a
18 next week no plaid will coordinate a bit better and hopefully your eyes
bit better and hopefully your eyes
bit better and hopefully your eyes aren’t hurting too much
”
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