welcome to segment to show 18 so CT can newspapers get customers to pay for
newspapers get customers to pay for
newspapers get customers to pay for their content um you know i generally i
their content um you know i generally i
their content um you know i generally i don’t think so i think of your really
don’t think so i think of your really
don’t think so i think of your really awesome newspaper like The Wall Street
awesome newspaper like The Wall Street
awesome newspaper like The Wall Street Journal New York Times if you find the
Journal New York Times if you find the
Journal New York Times if you find the right price point you might be able to
right price point you might be able to
right price point you might be able to pull it off I think the majority of
pull it off I think the majority of
pull it off I think the majority of newspapers for what they are especially
newspapers for what they are especially
newspapers for what they are especially the local ones they don’t have enough of
the local ones they don’t have enough of
the local ones they don’t have enough of the unique selling proposition to pull
the unique selling proposition to pull
the unique selling proposition to pull it off because it’ll just take one local
it off because it’ll just take one local
it off because it’ll just take one local newspaper to not play ball and the rest
newspaper to not play ball and the rest
newspaper to not play ball and the rest i’ll have to follow what’s interesting
i’ll have to follow what’s interesting
i’ll have to follow what’s interesting though is now son media and i came
though is now son media and i came
though is now son media and i came across this story thanks to mike
across this story thanks to mike
across this story thanks to mike Maddaloni on twitter at the hot iron
Maddaloni on twitter at the hot iron
Maddaloni on twitter at the hot iron that son media is going to start a
that son media is going to start a
that son media is going to start a metered paywall i’ll read a quote from
metered paywall i’ll read a quote from
metered paywall i’ll read a quote from it online subscriptions will be a buck
it online subscriptions will be a buck
it online subscriptions will be a buck 99 for four weeks digital-only
99 for four weeks digital-only
99 for four weeks digital-only subscriptions will be 699 every four
subscriptions will be 699 every four
subscriptions will be 699 every four weeks and I I thought that was
weeks and I I thought that was
weeks and I I thought that was interesting because you know you can pay
interesting because you know you can pay
interesting because you know you can pay an extra two bucks a month to get access
an extra two bucks a month to get access
an extra two bucks a month to get access to online I think that’s a mistake I
to online I think that’s a mistake I
to online I think that’s a mistake I think right there you know if you’re
think right there you know if you’re
think right there you know if you’re going to pay for a subscription you can
going to pay for a subscription you can
going to pay for a subscription you can get access to the content online and as
get access to the content online and as
get access to the content online and as for seven bucks a month for online
for seven bucks a month for online
for seven bucks a month for online access you know the tier difference is
access you know the tier difference is
access you know the tier difference is interesting i don’t know people would be
interesting i don’t know people would be
interesting i don’t know people would be willing to pay seven dollars a month and
willing to pay seven dollars a month and
willing to pay seven dollars a month and i know that sounds ludicrous but I think
i know that sounds ludicrous but I think
i know that sounds ludicrous but I think it’ll depend on a paper by paper basis
it’ll depend on a paper by paper basis
it’ll depend on a paper by paper basis is there anything unique about stuff
is there anything unique about stuff
is there anything unique about stuff they publish is there any author that
they publish is there any author that
they publish is there any author that you’re like oh my god I would pay for
you’re like oh my god I would pay for
you’re like oh my god I would pay for this guy I think that’s the child well
this guy I think that’s the child well
this guy I think that’s the child well that that’s just it you know newspapers
that that’s just it you know newspapers
that that’s just it you know newspapers used to compete that way with columnist
used to compete that way with columnist
used to compete that way with columnist but now if you’re calling this with a
but now if you’re calling this with a
but now if you’re calling this with a lot of like balls you can just start
lot of like balls you can just start
lot of like balls you can just start blogging on your own and next thing you
blogging on your own and next thing you
blogging on your own and next thing you know you’re getting paid 5 grand to go
know you’re getting paid 5 grand to go
know you’re getting paid 5 grand to go speak somewhere and you don’t care about
speak somewhere and you don’t care about
speak somewhere and you don’t care about being a journalist anymore you can just
being a journalist anymore you can just
being a journalist anymore you can just be an op-ed gut okay so a few things
be an op-ed gut okay so a few things
be an op-ed gut okay so a few things worth mentioning the wall street journal
worth mentioning the wall street journal
worth mentioning the wall street journal is like the worst example to give for
is like the worst example to give for
is like the worst example to give for newspapers that are successful at
newspapers that are successful at
newspapers that are successful at charging because the wall street journal
charging because the wall street journal
charging because the wall street journal you can expense by and large if you read
you can expense by and large if you read
you can expense by and large if you read The Wall Street Journal and sure your
The Wall Street Journal and sure your
The Wall Street Journal and sure your company is going to pick up the tab so
company is going to pick up the tab so
company is going to pick up the tab so you know it’s like I’m sorry that’s not
you know it’s like I’m sorry that’s not
you know it’s like I’m sorry that’s not the selling argument from you New York
the selling argument from you New York
the selling argument from you New York Times i think is an institution so the
Times i think is an institution so the
Times i think is an institution so the new york times being able to have some
new york times being able to have some
new york times being able to have some success with their pay wall i think is
success with their pay wall i think is
success with their pay wall i think is just a testament to the fact that it’s
just a testament to the fact that it’s
just a testament to the fact that it’s the new york times but what’s funny with
the new york times but what’s funny with
the new york times but what’s funny with the new york times is be
the new york times is be
the new york times is be or you know things go in cycles always
or you know things go in cycles always
or you know things go in cycles always so you had a period where the New York
so you had a period where the New York
so you had a period where the New York Times was like free free free and then
Times was like free free free and then
Times was like free free free and then they realized that’s not going to work
they realized that’s not going to work
they realized that’s not going to work so they had their hey they could have
so they had their hey they could have
so they had their hey they could have made it work no but only one could have
made it work no but only one could have
made it work no but only one could have made it work yes yes but but my point is
made it work yes yes but but my point is
made it work yes yes but but my point is they well I mean early on because then
they well I mean early on because then
they well I mean early on because then they hit like the Nasdaq crash and for a
they hit like the Nasdaq crash and for a
they hit like the Nasdaq crash and for a few years at money wasn’t there so then
few years at money wasn’t there so then
few years at money wasn’t there so then they put a lot of their top writers Tom
they put a lot of their top writers Tom
they put a lot of their top writers Tom Friedman when I were behind the paid
Friedman when I were behind the paid
Friedman when I were behind the paid wall and that aggravated the journalists
wall and that aggravated the journalists
wall and that aggravated the journalists because the journalist is like listen I
because the journalist is like listen I
because the journalist is like listen I want my order I want my audience I don’t
want my order I want my audience I don’t
want my order I want my audience I don’t care about your profits so they were
care about your profits so they were
care about your profits so they were like what the hell and you know there
like what the hell and you know there
like what the hell and you know there was a lot of during like the Iraq war
was a lot of during like the Iraq war
was a lot of during like the Iraq war and the whole Bush scandal du jour a lot
and the whole Bush scandal du jour a lot
and the whole Bush scandal du jour a lot of people were like great article by Tom
of people were like great article by Tom
of people were like great article by Tom Friedman but you can’t effing read it
Friedman but you can’t effing read it
Friedman but you can’t effing read it because it’s behind a paywall so it got
because it’s behind a paywall so it got
because it’s behind a paywall so it got to that issue were you know we need to
to that issue were you know we need to
to that issue were you know we need to be relevant and we want to be the voice
be relevant and we want to be the voice
be relevant and we want to be the voice and we want to be like the influencers
and we want to be like the influencers
and we want to be like the influencers but if it only a select few are paying
but if it only a select few are paying
but if it only a select few are paying to read this content then what’s going
to read this content then what’s going
to read this content then what’s going to happen is you won’t beat the leading
to happen is you won’t beat the leading
to happen is you won’t beat the leading voice you’re going to have the bloggers
voice you’re going to have the bloggers
voice you’re going to have the bloggers and all that so then they went again
and all that so then they went again
and all that so then they went again with free and then it was great great
with free and then it was great great
with free and then it was great great great you know now it’s 2008 2009 2010
great you know now it’s 2008 2009 2010
great you know now it’s 2008 2009 2010 and then they realized okay long-term
and then they realized okay long-term
and then they realized okay long-term were screwed if we don’t have some kind
were screwed if we don’t have some kind
were screwed if we don’t have some kind of balancing act between free and paid
of balancing act between free and paid
of balancing act between free and paid so now they have whatever subscription
so now they have whatever subscription
so now they have whatever subscription service that they have and for all
service that they have and for all
service that they have and for all intents and purposes it’s working to the
intents and purposes it’s working to the
intents and purposes it’s working to the extent that there are a lot of people
extent that there are a lot of people
extent that there are a lot of people signing up for it and then you hear over
signing up for it and then you hear over
signing up for it and then you hear over the pond where you’re like The Economist
the pond where you’re like The Economist
the pond where you’re like The Economist is bragging about we have a million
is bragging about we have a million
is bragging about we have a million consumers and you know whoever there are
consumers and you know whoever there are
consumers and you know whoever there are going to be cases isolated or you know
going to be cases isolated or you know
going to be cases isolated or you know just pretty normal like the big names of
just pretty normal like the big names of
just pretty normal like the big names of big institutions where they are going to
big institutions where they are going to
big institutions where they are going to be able to command some kind of paid
be able to command some kind of paid
be able to command some kind of paid rate however I think by doing that you
rate however I think by doing that you
rate however I think by doing that you render yourself somewhat obsolete by the
render yourself somewhat obsolete by the
render yourself somewhat obsolete by the next generation if you take a look just
next generation if you take a look just
next generation if you take a look just like as a little like parallel world
like as a little like parallel world
like as a little like parallel world let’s say GigaOM GigaOM launches they
let’s say GigaOM GigaOM launches they
let’s say GigaOM GigaOM launches they have giga home for more initially telco
have giga home for more initially telco
have giga home for more initially telco and internet and all that and then they
and internet and all that and then they
and internet and all that and then they launch new TV for video and then they
launch new TV for video and then they
launch new TV for video and then they themselves start writing deeper reports
themselves start writing deeper reports
themselves start writing deeper reports and then they start charging that you
and then they start charging that you
and then they start charging that you know so what percentage of their
know so what percentage of their
know so what percentage of their audience is going to pay for that
audience is going to pay for that
audience is going to pay for that probably very low but ultimately look at
probably very low but ultimately look at
probably very low but ultimately look at TechCrunch TechCrunch started to blog
TechCrunch TechCrunch started to blog
TechCrunch TechCrunch started to blog one dude blogging it then goes on to
one dude blogging it then goes on to
one dude blogging it then goes on to solve for 20 30 million bucks yet
solve for 20 30 million bucks yet
solve for 20 30 million bucks yet businessweek ended up selling for like
businessweek ended up selling for like
businessweek ended up selling for like or a million bucks or two million
or a million bucks or two million
or a million bucks or two million because it was all this liabilities
because it was all this liabilities
because it was all this liabilities right so I just think like you’re going
right so I just think like you’re going
right so I just think like you’re going to see this pattern where the
to see this pattern where the
to see this pattern where the traditional media companies it’s typical
traditional media companies it’s typical
traditional media companies it’s typical innovators dilemma they do have to
innovators dilemma they do have to
innovators dilemma they do have to defend or business and revenues can’t
defend or business and revenues can’t
defend or business and revenues can’t just come from advertising but they’re
just come from advertising but they’re
just come from advertising but they’re ensuring that they will be pretty much
ensuring that they will be pretty much
ensuring that they will be pretty much redundant within a decade and and again
redundant within a decade and and again
redundant within a decade and and again what’s funny is I think American
what’s funny is I think American
what’s funny is I think American newspaper groups when I talk to them at
newspaper groups when I talk to them at
newspaper groups when I talk to them at least off the record because now the
least off the record because now the
least off the record because now the executives they’re like their own kids
executives they’re like their own kids
executives they’re like their own kids they see the writing on the wall and
they see the writing on the wall and
they see the writing on the wall and they themselves aren’t you know online
they themselves aren’t you know online
they themselves aren’t you know online guys they get it they know that print is
guys they get it they know that print is
guys they get it they know that print is that that’s the key they might not want
that that’s the key they might not want
that that’s the key they might not want to pull the plug on print overnight but
to pull the plug on print overnight but
to pull the plug on print overnight but they actually know now they’re like you
they actually know now they’re like you
they actually know now they’re like you know and we’re doing this on that
know and we’re doing this on that
know and we’re doing this on that because prince is that like they’ll
because prince is that like they’ll
because prince is that like they’ll actually say that and you’re like taking
actually say that and you’re like taking
actually say that and you’re like taking it back oddly enough in Canada it’s like
it back oddly enough in Canada it’s like
it back oddly enough in Canada it’s like they don’t really get that like those
they don’t really get that like those
they don’t really get that like those famous quote from Warren Buffett he’s
famous quote from Warren Buffett he’s
famous quote from Warren Buffett he’s like you know if you had the internet
like you know if you had the internet
like you know if you had the internet there’s no way that you’d be like hey
there’s no way that you’d be like hey
there’s no way that you’d be like hey man let’s like go chop some trees you
man let’s like go chop some trees you
man let’s like go chop some trees you know hire some trucks take the lumber
know hire some trucks take the lumber
know hire some trucks take the lumber print this paper or hire a bunch of you
print this paper or hire a bunch of you
print this paper or hire a bunch of you know they have a lot of trees in Canada
know they have a lot of trees in Canada
know they have a lot of trees in Canada so we’d like to cut them down you know
so we’d like to cut them down you know
so we’d like to cut them down you know we have a lot of trees and in many ways
we have a lot of trees and in many ways
we have a lot of trees and in many ways we’re like the most backwards business
we’re like the most backwards business
we’re like the most backwards business country ever which is fine but but the
country ever which is fine but but the
country ever which is fine but but the problem is we still see a very big
problem is we still see a very big
problem is we still see a very big difference between American companies
difference between American companies
difference between American companies that as much as they might be reluctant
that as much as they might be reluctant
that as much as they might be reluctant they get the writing on the wall and
they get the writing on the wall and
they get the writing on the wall and then Canadian companies that The Globe
then Canadian companies that The Globe
then Canadian companies that The Globe and Mail paid transcontinental one of
and Mail paid transcontinental one of
and Mail paid transcontinental one of the world’s largest printers nearly two
the world’s largest printers nearly two
the world’s largest printers nearly two billion dollars for like a 18 year deal
billion dollars for like a 18 year deal
billion dollars for like a 18 year deal to print shinier newspapers basically I
to print shinier newspapers basically I
to print shinier newspapers basically I went to a launch party great sitting
went to a launch party great sitting
went to a launch party great sitting there drinking having snacks and I’m
there drinking having snacks and I’m
there drinking having snacks and I’m like I feel like I’m on the Titanic
like I feel like I’m on the Titanic
like I feel like I’m on the Titanic they’re basically just moving chairs
they’re basically just moving chairs
they’re basically just moving chairs around I’m like did they actually sign
around I’m like did they actually sign
around I’m like did they actually sign an 18 1.8 billion dollar deal for shine
an 18 1.8 billion dollar deal for shine
an 18 1.8 billion dollar deal for shine your newsprint I wonder how much of that
your newsprint I wonder how much of that
your newsprint I wonder how much of that though was a bad business decision and
though was a bad business decision and
though was a bad business decision and how much of it was nepotism
how much of it was nepotism
how much of it was nepotism transcontinental owns a lot of
transcontinental owns a lot of
transcontinental owns a lot of publications I’ve seen them pull a lot
publications I’ve seen them pull a lot
publications I’ve seen them pull a lot of that kind of thing in between
of that kind of thing in between
of that kind of thing in between publications and let’s face it you’ve
publications and let’s face it you’ve
publications and let’s face it you’ve been doing business for with them for a
been doing business for with them for a
been doing business for with them for a long time they probably traded a few
long time they probably traded a few
long time they probably traded a few execs back and forth here and there and
execs back and forth here and there and
execs back and forth here and there and that kind of thing is going to happen
that kind of thing is going to happen
that kind of thing is going to happen that’s possible but ultimately I just
that’s possible but ultimately I just
that’s possible but ultimately I just think you know the big question now is
think you know the big question now is
think you know the big question now is with the iphone with the ipad you know
with the iphone with the ipad you know
with the iphone with the ipad you know what i like we talked about jaan winner
what i like we talked about jaan winner
what i like we talked about jaan winner last week
last week
last week and one or media’s decision to not drink
and one or media’s decision to not drink
and one or media’s decision to not drink the kool-aid with the iPad and that it’s
the kool-aid with the iPad and that it’s
the kool-aid with the iPad and that it’s not necessarily going to be the
not necessarily going to be the
not necessarily going to be the salvation of newspapers I do think
salvation of newspapers I do think
salvation of newspapers I do think though that content is increasingly
though that content is increasingly
though that content is increasingly going to be either promotional as in its
going to be either promotional as in its
going to be either promotional as in its you give it away for free to promote a
you give it away for free to promote a
you give it away for free to promote a person place or thing or its commercial
person place or thing or its commercial
person place or thing or its commercial that it’s very like you know avatar or
that it’s very like you know avatar or
that it’s very like you know avatar or HBO and ninety-nine percent of the
HBO and ninety-nine percent of the
HBO and ninety-nine percent of the content to the world is going to be free
content to the world is going to be free
content to the world is going to be free unpaid because there’s good at putting
unpaid because there’s good at putting
unpaid because there’s good at putting that out there and free content can work
that out there and free content can work
that out there and free content can work in a niche and I think that’s what the
in a niche and I think that’s what the
in a niche and I think that’s what the Internet has taught us about content in
Internet has taught us about content in
Internet has taught us about content in general is newspapers you know you had
general is newspapers you know you had
general is newspapers you know you had your your front section your sports
your your front section your sports
your your front section your sports section your arts section and so on and
section your arts section and so on and
section your arts section and so on and so forth why because you actually had to
so forth why because you actually had to
so forth why because you actually had to print enough stuff on a piece of paper
print enough stuff on a piece of paper
print enough stuff on a piece of paper to make it worth it to deliver to
to make it worth it to deliver to
to make it worth it to deliver to someone’s house or delivered to the
someone’s house or delivered to the
someone’s house or delivered to the newsstand well now that we don’t have to
newsstand well now that we don’t have to
newsstand well now that we don’t have to deliver the physical product it doesn’t
deliver the physical product it doesn’t
deliver the physical product it doesn’t make sense to you know lump all these
make sense to you know lump all these
make sense to you know lump all these different things together it actually
different things together it actually
different things together it actually makes sense to focus on a single niche
makes sense to focus on a single niche
makes sense to focus on a single niche the reason why the new york times in the
the reason why the new york times in the
the reason why the new york times in the Wall Street Journal can get away with
Wall Street Journal can get away with
Wall Street Journal can get away with charging as you said the wall street
charging as you said the wall street
charging as you said the wall street journal you know people can expense it
journal you know people can expense it
journal you know people can expense it that’s kind of their target market the
that’s kind of their target market the
that’s kind of their target market the New York Times is the New York Times but
New York Times is the New York Times but
New York Times is the New York Times but local newspapers they don’t offer
local newspapers they don’t offer
local newspapers they don’t offer anything actually they don’t have a
anything actually they don’t have a
anything actually they don’t have a competitive advantage there but where
competitive advantage there but where
competitive advantage there but where the competitive Vantage is is that their
the competitive Vantage is is that their
the competitive Vantage is is that their local so sure it makes sense for them to
local so sure it makes sense for them to
local so sure it makes sense for them to pick up stuff off like The Associated
pick up stuff off like The Associated
pick up stuff off like The Associated Press newswire but what they should
Press newswire but what they should
Press newswire but what they should really be focusing on is owning their
really be focusing on is owning their
really be focusing on is owning their local territories and if they did that
local territories and if they did that
local territories and if they did that well I play glekas not among local I
well I play glekas not among local I
well I play glekas not among local I don’t hold on I think if they did it
don’t hold on I think if they did it
don’t hold on I think if they did it well they could actually sell
well they could actually sell
well they could actually sell advertising properly maybe I mean look
advertising properly maybe I mean look
advertising properly maybe I mean look at what tim armstrong and aol’s doing
at what tim armstrong and aol’s doing
at what tim armstrong and aol’s doing with patch I mean local is a tough nut
with patch I mean local is a tough nut
with patch I mean local is a tough nut to crack local is like the the you know
to crack local is like the the you know
to crack local is like the the you know b2b of yesteryear where you think it’s
b2b of yesteryear where you think it’s
b2b of yesteryear where you think it’s just like moneymaker and its really a
just like moneymaker and its really a
just like moneymaker and its really a money pit just to go back to sports and
money pit just to go back to sports and
money pit just to go back to sports and tell that to groupon but that’s
tell that to groupon but that’s
tell that to groupon but that’s different ok perfect you set it up
different ok perfect you set it up
different ok perfect you set it up perfectly this is why we should go on
perfectly this is why we should go on
perfectly this is why we should go on the roll together I think content goes
the roll together I think content goes
the roll together I think content goes only make sense when you’re using it to
only make sense when you’re using it to
only make sense when you’re using it to promote something and then you make
promote something and then you make
promote something and then you make money from something else amazon is an
money from something else amazon is an
money from something else amazon is an e-commerce play like groupon is an
e-commerce play like groupon is an
e-commerce play like groupon is an e-commerce play but groupon makes sense
e-commerce play but groupon makes sense
e-commerce play but groupon makes sense local because they’re actually selling
local because they’re actually selling
local because they’re actually selling ecommerce you see what I mean amazon is
ecommerce you see what I mean amazon is
ecommerce you see what I mean amazon is one of the biggest publishers of content
one of the biggest publishers of content
one of the biggest publishers of content both user-generated comments and all the
both user-generated comments and all the
both user-generated comments and all the bios and profiles that they have but
bios and profiles that they have but
bios and profiles that they have but that content drives a transaction right
that content drives a transaction right
that content drives a transaction right so I think
so I think
so I think like talking about now jumping back to
like talking about now jumping back to
like talking about now jumping back to sports and news both very timely kinds
sports and news both very timely kinds
sports and news both very timely kinds of content but sports is not a commodity
of content but sports is not a commodity
of content but sports is not a commodity news is a commodity you know as much as
news is a commodity you know as much as
news is a commodity you know as much as yeah that great shot of the guy you know
yeah that great shot of the guy you know
yeah that great shot of the guy you know who is taking a shoe and throwing it at
who is taking a shoe and throwing it at
who is taking a shoe and throwing it at Saddam Hussein or George Bush whatever
Saddam Hussein or George Bush whatever
Saddam Hussein or George Bush whatever as much as that’s great and all that
as much as that’s great and all that
as much as that’s great and all that it’s still a commodity you know like it
it’s still a commodity you know like it
it’s still a commodity you know like it still news is is basically a commodity
still news is is basically a commodity
still news is is basically a commodity so you know you could you think you can
so you know you could you think you can
so you know you could you think you can make money and most of the news is tough
make money and most of the news is tough
make money and most of the news is tough to monetize through advertising anyway
to monetize through advertising anyway
to monetize through advertising anyway because nobody’s going to run a pre-roll
because nobody’s going to run a pre-roll
because nobody’s going to run a pre-roll before a plane hitting a you know a
before a plane hitting a you know a
before a plane hitting a you know a building or something but but with
building or something but but with
building or something but but with sports at least it’s very unique it’s
sports at least it’s very unique it’s
sports at least it’s very unique it’s timely and it’s not a lot to say for
timely and it’s not a lot to say for
timely and it’s not a lot to say for baby no so I think ultimately you
baby no so I think ultimately you
baby no so I think ultimately you justit’s like Seth Godin in his latest
justit’s like Seth Godin in his latest
justit’s like Seth Godin in his latest article he’s like you know the Pyramid
article he’s like you know the Pyramid
article he’s like you know the Pyramid of content you have bespoke you have
of content you have bespoke you have
of content you have bespoke you have mass you have free blah blah blah
mass you have free blah blah blah
mass you have free blah blah blah ultimately if you’re producing content
ultimately if you’re producing content
ultimately if you’re producing content understand that it’s it’s it’s a cost of
understand that it’s it’s it’s a cost of
understand that it’s it’s it’s a cost of goods sold it’s a marketing expense so
goods sold it’s a marketing expense so
goods sold it’s a marketing expense so the ones that can create the best
the ones that can create the best
the ones that can create the best content for the lowest price like the
content for the lowest price like the
content for the lowest price like the objective is best content constraint is
objective is best content constraint is
objective is best content constraint is minimize the cost if you can nail that
minimize the cost if you can nail that
minimize the cost if you can nail that magical art meets science you know
magical art meets science you know
magical art meets science you know challenge you’re going to win long int
challenge you’re going to win long int
challenge you’re going to win long int and long but at the end of the day
and long but at the end of the day
and long but at the end of the day content don’t expect people to pay for
content don’t expect people to pay for
content don’t expect people to pay for it well Haley the bearer of bad knee I
it well Haley the bearer of bad knee I
it well Haley the bearer of bad knee I think the fact that people and
think the fact that people and
think the fact that people and apparently they still do this the fact
apparently they still do this the fact
apparently they still do this the fact that people used to write into their
that people used to write into their
that people used to write into their local newspaper lot shows that if you’re
local newspaper lot shows that if you’re
local newspaper lot shows that if you’re smart about your local content people
smart about your local content people
smart about your local content people will engage and I think if you can get
will engage and I think if you can get
will engage and I think if you can get that level of engagement and using stuff
that level of engagement and using stuff
that level of engagement and using stuff like Facebook Connect you can get enough
like Facebook Connect you can get enough
like Facebook Connect you can get enough data from them that you can really
data from them that you can really
data from them that you can really custom advertising enough to actually
custom advertising enough to actually
custom advertising enough to actually make it worth sense at that point you
make it worth sense at that point you
make it worth sense at that point you need a technological component either we
need a technological component either we
need a technological component either we need a tech ad targeting company that
need a tech ad targeting company that
need a tech ad targeting company that can offer these kinds of publications a
can offer these kinds of publications a
can offer these kinds of publications a cheap solution or these companies got to
cheap solution or these companies got to
cheap solution or these companies got to develop it in house which doesn’t make
develop it in house which doesn’t make
develop it in house which doesn’t make sense and I think that’s why they
sense and I think that’s why they
sense and I think that’s why they haven’t haven’t really gone anywhere yet
haven’t haven’t really gone anywhere yet
haven’t haven’t really gone anywhere yet and on a quick aside I think something
and on a quick aside I think something
and on a quick aside I think something that people should try going digital
that people should try going digital
that people should try going digital only on a very local level is police
only on a very local level is police
only on a very local level is police Gazette you know police because that’s
Gazette you know police because that’s
Gazette you know police because that’s from back in the day it’s super
from back in the day it’s super
from back in the day it’s super sensational stuff it’s probably the kind
sensational stuff it’s probably the kind
sensational stuff it’s probably the kind of local news that people are interested
of local news that people are interested
of local news that people are interested in the most no one cares about
in the most no one cares about
in the most no one cares about corruption in City Hall everyone cares
corruption in City Hall everyone cares
corruption in City Hall everyone cares about gangland slayings you just might
about gangland slayings you just might
about gangland slayings you just might be able to pick up enough traffic off of
be able to pick up enough traffic off of
be able to pick up enough traffic off of that to monetize it effectively so maybe
that to monetize it effectively so maybe
that to monetize it effectively so maybe a police cazzette with a small like
a police cazzette with a small like
a police cazzette with a small like actual real news
actual real news
actual real news what the hell do you read in your spare
what the hell do you read in your spare
what the hell do you read in your spare time final point you mentioned tech
time final point you mentioned tech
time final point you mentioned tech you’re right that’s why New York Times
you’re right that’s why New York Times
you’re right that’s why New York Times is saying you know we’re going to make
is saying you know we’re going to make
is saying you know we’re going to make our first acquisition in a few years and
our first acquisition in a few years and
our first acquisition in a few years and it’s not probably not going to be a
it’s not probably not going to be a
it’s not probably not going to be a content deal it’ll probably be a tech
content deal it’ll probably be a tech
content deal it’ll probably be a tech play because they think shiny new object
play because they think shiny new object
play because they think shiny new object that we can add to our content will make
that we can add to our content will make
that we can add to our content will make a lot their contents not broken their
a lot their contents not broken their
a lot their contents not broken their delivery or the distribution system is
delivery or the distribution system is
delivery or the distribution system is well their model is broke people sign
well their model is broke people sign
well their model is broke people sign your content we’re gonna take a short
your content we’re gonna take a short
your content we’re gonna take a short break come back with lightning round in
break come back with lightning round in
break come back with lightning round in the email of the week
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