welcome to segment two of hip bones I’ll show 15 so in this segment we’re going
show 15 so in this segment we’re going
show 15 so in this segment we’re going to talk about a very interesting article
to talk about a very interesting article
to talk about a very interesting article i read in Reuters were basically will
i read in Reuters were basically will
i read in Reuters were basically will Margalo for Marge Olaf who is the CEO of
Margalo for Marge Olaf who is the CEO of
Margalo for Marge Olaf who is the CEO of ignition one a division of the Japanese
ignition one a division of the Japanese
ignition one a division of the Japanese media and advertising giant dentsu he
media and advertising giant dentsu he
media and advertising giant dentsu he basically says that there’s going to be
basically says that there’s going to be
basically says that there’s going to be a shakeout in the online ad market and
a shakeout in the online ad market and
a shakeout in the online ad market and the reason for that is he goes you
the reason for that is he goes you
the reason for that is he goes you possibly can’t have six or seven market
possibly can’t have six or seven market
possibly can’t have six or seven market leaders amongst ad agencies and adnet
leaders amongst ad agencies and adnet
leaders amongst ad agencies and adnet well at agent sees you could but it goes
well at agent sees you could but it goes
well at agent sees you could but it goes you can’t have six or seven market
you can’t have six or seven market
you can’t have six or seven market leaders amongst ad networks can have six
leaders amongst ad networks can have six
leaders amongst ad networks can have six or seven market leaders in the you know
or seven market leaders in the you know
or seven market leaders in the you know exchange field what do you think do you
exchange field what do you think do you
exchange field what do you think do you think that online medium is growing and
think that online medium is growing and
think that online medium is growing and consumers are spending more time than
consumers are spending more time than
consumers are spending more time than ever online budgets are flowing online
ever online budgets are flowing online
ever online budgets are flowing online is media cyclical but online media going
is media cyclical but online media going
is media cyclical but online media going to grow for the next ten years
to grow for the next ten years
to grow for the next ten years uninterruptedly a sake out what’s your
uninterruptedly a sake out what’s your
uninterruptedly a sake out what’s your read on on the ad agency world and um i
read on on the ad agency world and um i
read on on the ad agency world and um i think there’s going to be a little bit
think there’s going to be a little bit
think there’s going to be a little bit of a shakeout and i think what’s
of a shakeout and i think what’s
of a shakeout and i think what’s important to consider here is when you
important to consider here is when you
important to consider here is when you look at an ad agency we really gotta
look at an ad agency we really gotta
look at an ad agency we really gotta distinguish between you know their media
distinguish between you know their media
distinguish between you know their media buying divisions or departments and
buying divisions or departments and
buying divisions or departments and their creative division two departments
their creative division two departments
their creative division two departments on their creative side you’re going to
on their creative side you’re going to
on their creative side you’re going to not see as much of a shakeout you know
not see as much of a shakeout you know
not see as much of a shakeout you know there you’re going to see fun stuff like
there you’re going to see fun stuff like
there you’re going to see fun stuff like the old spice guy i’m sorry i love the
the old spice guy i’m sorry i love the
the old spice guy i’m sorry i love the old spice file you have like stock in
old spice file you have like stock in
old spice file you have like stock in Old Spice I just think it looks good in
Old Spice I just think it looks good in
Old Spice I just think it looks good in that towel but um on the media buying
that towel but um on the media buying
that towel but um on the media buying something every day on the media buying
something every day on the media buying
something every day on the media buying side I can see that really shaking
side I can see that really shaking
side I can see that really shaking things up I get the impression at a lot
things up I get the impression at a lot
things up I get the impression at a lot of agencies especially the big ones like
of agencies especially the big ones like
of agencies especially the big ones like at the end of the day a lot of their
at the end of the day a lot of their
at the end of the day a lot of their revenue comes from for media buying and
revenue comes from for media buying and
revenue comes from for media buying and media placement the thing is is that’s
media placement the thing is is that’s
media placement the thing is is that’s not nearly as complicated as it used to
not nearly as complicated as it used to
not nearly as complicated as it used to be you know like used to have to have
be you know like used to have to have
be you know like used to have to have networks with like billboard vendors in
networks with like billboard vendors in
networks with like billboard vendors in yada yada yada now you can actually go
yada yada yada now you can actually go
yada yada yada now you can actually go and do a lot of your buying through ad
and do a lot of your buying through ad
and do a lot of your buying through ad networks and in a lot of sense it makes
networks and in a lot of sense it makes
networks and in a lot of sense it makes much more sense to go through an ad
much more sense to go through an ad
much more sense to go through an ad network than to deal directly with the
network than to deal directly with the
network than to deal directly with the publisher because then one you got one
publisher because then one you got one
publisher because then one you got one point of contact and to what networks
point of contact and to what networks
point of contact and to what networks specialize in is like tracking and
specialize in is like tracking and
specialize in is like tracking and metrics and that kind of thing that a
metrics and that kind of thing that a
metrics and that kind of thing that a publisher just won’t be able to give you
publisher just won’t be able to give you
publisher just won’t be able to give you to the same degree so I can actually buy
to the same degree so I can actually buy
to the same degree so I can actually buy ads through fifty publishers and get
ads through fifty publishers and get
ads through fifty publishers and get reporting through one dashboard with a
reporting through one dashboard with a
reporting through one dashboard with a network so i can see networks in a sense
network so i can see networks in a sense
network so i can see networks in a sense eating into i guess the media buying
eating into i guess the media buying
eating into i guess the media buying divisions one agent
divisions one agent
divisions one agent these will have a less of a demand for
these will have a less of a demand for
these will have a less of a demand for media buyers and two it also puts
media buyers and two it also puts
media buyers and two it also puts individual advertisers in a position to
individual advertisers in a position to
individual advertisers in a position to do more of the media buying in house so
do more of the media buying in house so
do more of the media buying in house so I can see that really disrupting the ad
I can see that really disrupting the ad
I can see that really disrupting the ad agency model especially for the agencies
agency model especially for the agencies
agency model especially for the agencies that are very strong and media buying
that are very strong and media buying
that are very strong and media buying and rely less on creative I was going to
and rely less on creative I was going to
and rely less on creative I was going to talk about something else but he touch
talk about something else but he touch
talk about something else but he touch media buying what’s interesting is I
media buying what’s interesting is I
media buying what’s interesting is I think agencies do make a lot of money
think agencies do make a lot of money
think agencies do make a lot of money from media buying but they pay the
from media buying but they pay the
from media buying but they pay the people in the agency so little because
people in the agency so little because
people in the agency so little because they’ll be like here’s a 10 million
they’ll be like here’s a 10 million
they’ll be like here’s a 10 million dollar budget campaign account but i’m
dollar budget campaign account but i’m
dollar budget campaign account but i’m going to go hire a 21 year old very very
going to go hire a 21 year old very very
going to go hire a 21 year old very very cute girl but a 21 year old who’s like
cute girl but a 21 year old who’s like
cute girl but a 21 year old who’s like really never done anything but she
really never done anything but she
really never done anything but she happens to have a facebook account she’s
happens to have a facebook account she’s
happens to have a facebook account she’s on Twitter so she gets social media and
on Twitter so she gets social media and
on Twitter so she gets social media and we’re going to make her basically
we’re going to make her basically
we’re going to make her basically planned as 10 million dollar accounts
planned as 10 million dollar accounts
planned as 10 million dollar accounts and some higher senior guy with more
and some higher senior guy with more
and some higher senior guy with more experience will sign off on it because
experience will sign off on it because
experience will sign off on it because they actually don’t make a lot of money
they actually don’t make a lot of money
they actually don’t make a lot of money than the lower level employees don’t
than the lower level employees don’t
than the lower level employees don’t necessarily do the work that they should
necessarily do the work that they should
necessarily do the work that they should do or go to the extent of planning and
do or go to the extent of planning and
do or go to the extent of planning and researching they don’t have the
researching they don’t have the
researching they don’t have the experience they don’t have the
experience they don’t have the
experience they don’t have the experience yeah but they are very cute
experience yeah but they are very cute
experience yeah but they are very cute not so the problem is I think what you
not so the problem is I think what you
not so the problem is I think what you are seeing is a lot of this sort of not
are seeing is a lot of this sort of not
are seeing is a lot of this sort of not as successful buying and like the saying
as successful buying and like the saying
as successful buying and like the saying goes nobody gets fired for buying an ad
goes nobody gets fired for buying an ad
goes nobody gets fired for buying an ad on yahoo but you might get fired for
on yahoo but you might get fired for
on yahoo but you might get fired for buying an ad on XYZ the new site that
buying an ad on XYZ the new site that
buying an ad on XYZ the new site that happens to be edgy or whatever so I
happens to be edgy or whatever so I
happens to be edgy or whatever so I think that is another reason why you’ve
think that is another reason why you’ve
think that is another reason why you’ve seen the quants the the you know
seen the quants the the you know
seen the quants the the you know analytical guys take over Madison Avenue
analytical guys take over Madison Avenue
analytical guys take over Madison Avenue is because yeah the way you by media to
is because yeah the way you by media to
is because yeah the way you by media to quote area you have your old spice I
quote area you have your old spice I
quote area you have your old spice I keep repeating Eric Schmidt who goes as
keep repeating Eric Schmidt who goes as
keep repeating Eric Schmidt who goes as light as good in the town no definitely
light as good in the town no definitely
light as good in the town no definitely not advertising is the last bastion of
not advertising is the last bastion of
not advertising is the last bastion of unaccountability in corporate America
unaccountability in corporate America
unaccountability in corporate America and he’s right so I think but the reason
and he’s right so I think but the reason
and he’s right so I think but the reason why the ad agencies and the ad networks
why the ad agencies and the ad networks
why the ad agencies and the ad networks re the reason why the ad networks and
re the reason why the ad networks and
re the reason why the ad networks and the ad exchanges have had so much
the ad exchanges have had so much
the ad exchanges have had so much success is because buying the old school
success is because buying the old school
success is because buying the old school way of you know an advertiser hiring an
way of you know an advertiser hiring an
way of you know an advertiser hiring an ad agency who in turn hires a bunch of
ad agency who in turn hires a bunch of
ad agency who in turn hires a bunch of junior people to plan and by campaigns
junior people to plan and by campaigns
junior people to plan and by campaigns across hundreds of publishers is
across hundreds of publishers is
across hundreds of publishers is actually very inefficient and hoobae
actually very inefficient and hoobae
actually very inefficient and hoobae ceases unit razorfish one of like the
ceases unit razorfish one of like the
ceases unit razorfish one of like the first and leading digital shots came out
first and leading digital shots came out
first and leading digital shots came out and said we are now doubling the amount
and said we are now doubling the amount
and said we are now doubling the amount we buy through ad exchanges and the
we buy through ad exchanges and the
we buy through ad exchanges and the number of publishers we buy directly
number of publishers we buy directly
number of publishers we buy directly we’re
we’re
we’re the cut in half so a few years ago makes
the cut in half so a few years ago makes
the cut in half so a few years ago makes perfect unfortunately but I think this
perfect unfortunately but I think this
perfect unfortunately but I think this is the challenge content is really
is the challenge content is really
is the challenge content is really expensive to produce but if you’re a
expensive to produce but if you’re a
expensive to produce but if you’re a Content producer and you have these big
Content producer and you have these big
Content producer and you have these big plans to be like you know having an
plans to be like you know having an
plans to be like you know having an ad-supported business good luck ad
ad-supported business good luck ad
ad-supported business good luck ad agencies don’t really buy directly from
agencies don’t really buy directly from
agencies don’t really buy directly from publishers anymore especially video
publishers anymore especially video
publishers anymore especially video where the ad networks have come out of
where the ad networks have come out of
where the ad networks have come out of nowhere you know give credit where it’s
nowhere you know give credit where it’s
nowhere you know give credit where it’s due the ad networks whether it’s tremor
due the ad networks whether it’s tremor
due the ad networks whether it’s tremor or whether it’s bright role whether it’s
or whether it’s bright role whether it’s
or whether it’s bright role whether it’s you mean whether it’s you know all the
you mean whether it’s you know all the
you mean whether it’s you know all the bee bees and and you know the millions
bee bees and and you know the millions
bee bees and and you know the millions over that dozens out there they’ve come
over that dozens out there they’ve come
over that dozens out there they’ve come out of nowhere and they’re generating a
out of nowhere and they’re generating a
out of nowhere and they’re generating a lot of revenue and a lot of it is coming
lot of revenue and a lot of it is coming
lot of revenue and a lot of it is coming at the extent of small mid publishers
at the extent of small mid publishers
at the extent of small mid publishers and even large portals right and I think
and even large portals right and I think
and even large portals right and I think they’re the other thing is networks
they’re the other thing is networks
they’re the other thing is networks enable you to buy inventory across a
enable you to buy inventory across a
enable you to buy inventory across a bunch of sites that you would never
bunch of sites that you would never
bunch of sites that you would never invest someone’s salary a time and
invest someone’s salary a time and
invest someone’s salary a time and trying to deal with directly yeah that’s
trying to deal with directly yeah that’s
trying to deal with directly yeah that’s the problem now I think there’s going to
the problem now I think there’s going to
the problem now I think there’s going to be a shake out the the category right
be a shake out the the category right
be a shake out the the category right now that is sort of the belle of the
now that is sort of the belle of the
now that is sort of the belle of the ball are the ad exchanges the ad
ball are the ad exchanges the ad
ball are the ad exchanges the ad exchanges are like this layer on top of
exchanges are like this layer on top of
exchanges are like this layer on top of even the ad networks where basically
even the ad networks where basically
even the ad networks where basically you’re not even looking at publishers
you’re not even looking at publishers
you’re not even looking at publishers anymore you’re just looking frankly at
anymore you’re just looking frankly at
anymore you’re just looking frankly at you know demand side supply-side
you know demand side supply-side
you know demand side supply-side inventory matching it based on pricing
inventory matching it based on pricing
inventory matching it based on pricing and and you know demo and all that I
and and you know demo and all that I
and and you know demo and all that I think right now that seems like a very
think right now that seems like a very
think right now that seems like a very very efficient way to buy and you know
very efficient way to buy and you know
very efficient way to buy and you know what I’m not knocking it I see why
what I’m not knocking it I see why
what I’m not knocking it I see why there’s a lot of interest amongst buyers
there’s a lot of interest amongst buyers
there’s a lot of interest amongst buyers but I do think though that you will see
but I do think though that you will see
but I do think though that you will see a regression to the mean the same way
a regression to the mean the same way
a regression to the mean the same way that on Wall Street 10 you know 10 15 20
that on Wall Street 10 you know 10 15 20
that on Wall Street 10 you know 10 15 20 years ago you thought oh my god the
years ago you thought oh my god the
years ago you thought oh my god the quants are running all these hedge funds
quants are running all these hedge funds
quants are running all these hedge funds nothing can go wrong the sky’s the limit
nothing can go wrong the sky’s the limit
nothing can go wrong the sky’s the limit and then they destroyed wall street and
and then they destroyed wall street and
and then they destroyed wall street and the broader economy because they just
the broader economy because they just
the broader economy because they just assume there’s no such thing as risk
assume there’s no such thing as risk
assume there’s no such thing as risk anymore they were too big to fail that’s
anymore they were too big to fail that’s
anymore they were too big to fail that’s it and they all felt so I think it’s the
it and they all felt so I think it’s the
it and they all felt so I think it’s the same thing there will be a point in time
same thing there will be a point in time
same thing there will be a point in time when a coca-cola or McDonald’s or even a
when a coca-cola or McDonald’s or even a
when a coca-cola or McDonald’s or even a smaller advertisers going to say you
smaller advertisers going to say you
smaller advertisers going to say you know what yeah maybe this user that I’m
know what yeah maybe this user that I’m
know what yeah maybe this user that I’m reaching now is exactly my audience but
reaching now is exactly my audience but
reaching now is exactly my audience but he’s a neo-nazi I don’t want to be
he’s a neo-nazi I don’t want to be
he’s a neo-nazi I don’t want to be associated online with my banners
associated online with my banners
associated online with my banners loading up targeting neo-nazis I rather
loading up targeting neo-nazis I rather
loading up targeting neo-nazis I rather go and target my ads and place my ads or
go and target my ads and place my ads or
go and target my ads and place my ads or my video ads or my text ads for my
my video ads or my text ads for my
my video ads or my text ads for my banner ads on a site that has the kind
banner ads on a site that has the kind
banner ads on a site that has the kind of Content that I want because if I’m
of Content that I want because if I’m
of Content that I want because if I’m surfing on CNN and I see a mercedes-benz
surfing on CNN and I see a mercedes-benz
surfing on CNN and I see a mercedes-benz ad i’m going to associate
ad i’m going to associate
ad i’m going to associate even if I’m not going to buy that car
even if I’m not going to buy that car
even if I’m not going to buy that car I’m going to associate mercedes-benz
I’m going to associate mercedes-benz
I’m going to associate mercedes-benz with CNN and I’m going to say ok this is
with CNN and I’m going to say ok this is
with CNN and I’m going to say ok this is a certain audience that they want and
a certain audience that they want and
a certain audience that they want and that’s I think how long term brands
that’s I think how long term brands
that’s I think how long term brands develop goodwill brand equity etc etc so
develop goodwill brand equity etc etc so
develop goodwill brand equity etc etc so I get it why in 2011 we’re all enamored
I get it why in 2011 we’re all enamored
I get it why in 2011 we’re all enamored with ad networks and and ad exchanges
with ad networks and and ad exchanges
with ad networks and and ad exchanges but I just think that there’s going to
but I just think that there’s going to
but I just think that there’s going to be a regression to the mean by then I
be a regression to the mean by then I
be a regression to the mean by then I will probably be long out of the content
will probably be long out of the content
will probably be long out of the content game I will have no you know don’t care
game I will have no you know don’t care
game I will have no you know don’t care and no say in the matter but trust me
and no say in the matter but trust me
and no say in the matter but trust me there’s always a regression to the mean
there’s always a regression to the mean
there’s always a regression to the mean this blind buying through ad exchanges
this blind buying through ad exchanges
this blind buying through ad exchanges this black box formula works only until
this black box formula works only until
this black box formula works only until so far and one little sort of micro
so far and one little sort of micro
so far and one little sort of micro example of that is look at Google
example of that is look at Google
example of that is look at Google Google’s black box adsense AdWords
Google’s black box adsense AdWords
Google’s black box adsense AdWords system work for text links because the
system work for text links because the
system work for text links because the kind of buyer that was buying those text
kind of buyer that was buying those text
kind of buyer that was buying those text links didn’t care who it was they just
links didn’t care who it was they just
links didn’t care who it was they just wanted the neo-nazi guide to buy those
wanted the neo-nazi guide to buy those
wanted the neo-nazi guide to buy those boots you know what I mean they didn’t
boots you know what I mean they didn’t
boots you know what I mean they didn’t care but when then google bought youtube
care but when then google bought youtube
care but when then google bought youtube then it was more about branding and
then it was more about branding and
then it was more about branding and fortune 500 advertisers and Google give
fortune 500 advertisers and Google give
fortune 500 advertisers and Google give them credit they realize that that model
them credit they realize that that model
them credit they realize that that model was just not going to transpose yeah but
was just not going to transpose yeah but
was just not going to transpose yeah but at the same time the majority of the
at the same time the majority of the
at the same time the majority of the revenue is still driven totally text
revenue is still driven totally text
revenue is still driven totally text that totally but look at the fact that
that totally but look at the fact that
that totally but look at the fact that you know innovators dilemma they’re
you know innovators dilemma they’re
you know innovators dilemma they’re making 29 billion from from total
making 29 billion from from total
making 29 billion from from total revenues 29 billion is probably all from
revenues 29 billion is probably all from
revenues 29 billion is probably all from advertising probably 25 26 27 billion
advertising probably 25 26 27 billion
advertising probably 25 26 27 billion could still be from search and text
could still be from search and text
could still be from search and text links but if they don’t get that two
links but if they don’t get that two
links but if they don’t get that two billion that comes from display and
billion that comes from display and
billion that comes from display and video to 20 billion it won’t be relevant
video to 20 billion it won’t be relevant
video to 20 billion it won’t be relevant they won’t be relevant Facebook’s going
they won’t be relevant Facebook’s going
they won’t be relevant Facebook’s going to come along hulu crap stir that is
to come along hulu crap stir that is
to come along hulu crap stir that is waiting lurking in the shadows to come
waiting lurking in the shadows to come
waiting lurking in the shadows to come and take over the world so I think
and take over the world so I think
and take over the world so I think that’s the idea that at least I give
that’s the idea that at least I give
that’s the idea that at least I give credit for google for not sitting there
credit for google for not sitting there
credit for google for not sitting there waiting to become redundant that kind of
waiting to become redundant that kind of
waiting to become redundant that kind of touches on my point about in terms of
touches on my point about in terms of
touches on my point about in terms of targeting y networks can do better is if
targeting y networks can do better is if
targeting y networks can do better is if I go straight to a publisher I am just
I go straight to a publisher I am just
I go straight to a publisher I am just trusting that their demographics are
trusting that their demographics are
trusting that their demographics are right if I go through a network a
right if I go through a network a
right if I go through a network a network can actually place the script on
network can actually place the script on
network can actually place the script on their site and show them an ad when it’s
their site and show them an ad when it’s
their site and show them an ad when it’s one of my ads when it’s you know when
one of my ads when it’s you know when
one of my ads when it’s you know when the demographics are right and someone
the demographics are right and someone
the demographics are right and someone else is at the rest of the time so I
else is at the rest of the time so I
else is at the rest of the time so I don’t actually have to buy up the real
don’t actually have to buy up the real
don’t actually have to buy up the real estate like completely I can only buy it
estate like completely I can only buy it
estate like completely I can only buy it when it’s relevant yeah I mean again
when it’s relevant yeah I mean again
when it’s relevant yeah I mean again from the advertiser inside i get the
from the advertiser inside i get the
from the advertiser inside i get the value I just think from an investment
value I just think from an investment
value I just think from an investment business side it won’t really matter ad
business side it won’t really matter ad
business side it won’t really matter ad networks at exchanges most tech
networks at exchanges most tech
networks at exchanges most tech companies are set up to scale very
companies are set up to scale very
companies are set up to scale very quickly that’s the beautiful thing about
quickly that’s the beautiful thing about
quickly that’s the beautiful thing about them but then there’s not
them but then there’s not
them but then there’s not damaged defensibility so you end up
damaged defensibility so you end up
damaged defensibility so you end up getting 15 copycat companies and the
getting 15 copycat companies and the
getting 15 copycat companies and the problem is most of these companies that
problem is most of these companies that
problem is most of these companies that have raised 50 to 100 million dollars in
have raised 50 to 100 million dollars in
have raised 50 to 100 million dollars in funding they won’t even be making that
funding they won’t even be making that
funding they won’t even be making that much revenue look at the number of
much revenue look at the number of
much revenue look at the number of companies that big buyers the googles
companies that big buyers the googles
companies that big buyers the googles the yahoos have bought and then they’ve
the yahoos have bought and then they’ve
the yahoos have bought and then they’ve almost become redundant within a couple
almost become redundant within a couple
almost become redundant within a couple years because a better shinier
years because a better shinier
years because a better shinier technology has come what’s up does how
technology has come what’s up does how
technology has come what’s up does how many of those acquisitions were just to
many of those acquisitions were just to
many of those acquisitions were just to keep them away from someone else or just
keep them away from someone else or just
keep them away from someone else or just a dwarf you know rival technology from
a dwarf you know rival technology from
a dwarf you know rival technology from coming up and eating into their market
coming up and eating into their market
coming up and eating into their market share I do want to say quickly keep your
share I do want to say quickly keep your
share I do want to say quickly keep your eye on facebook facebook connect
eye on facebook facebook connect
eye on facebook facebook connect facebook Insights facebook is already
facebook Insights facebook is already
facebook Insights facebook is already pretty much injected itself into pretty
pretty much injected itself into pretty
pretty much injected itself into pretty much every website that’s worth looking
much every website that’s worth looking
much every website that’s worth looking at they are pretty much building the
at they are pretty much building the
at they are pretty much building the groundwork the foundation infrastructure
groundwork the foundation infrastructure
groundwork the foundation infrastructure for their rival to add words but they’re
for their rival to add words but they’re
for their rival to add words but they’re also building the facade I’m kidding
also building the facade I’m kidding
also building the facade I’m kidding thanks ash thanks but they’ll be
thanks ash thanks but they’ll be
thanks ash thanks but they’ll be actually be able to target me based on
actually be able to target me based on
actually be able to target me based on my interests than you know my social
my interests than you know my social
my interests than you know my social graph which means we’ll be able to go to
graph which means we’ll be able to go to
graph which means we’ll be able to go to the same site at the same side same time
the same site at the same side same time
the same site at the same side same time see two different sets of ads and they
see two different sets of ads and they
see two different sets of ads and they might be served up by Facebook or they
might be served up by Facebook or they
might be served up by Facebook or they could they might just sell off that data
could they might just sell off that data
could they might just sell off that data to a network to do this I have no doubt
to a network to do this I have no doubt
to a network to do this I have no doubt that as we sit here pontificating about
that as we sit here pontificating about
that as we sit here pontificating about the industry Mark Zuckerberg is thinking
the industry Mark Zuckerberg is thinking
the industry Mark Zuckerberg is thinking about miraculous ways to make money off
about miraculous ways to make money off
about miraculous ways to make money off you and your profile and your social
you and your profile and your social
you and your profile and your social graph that you don’t want don’t want to
graph that you don’t want don’t want to
graph that you don’t want don’t want to find out and whatnot we’re going to take
find out and whatnot we’re going to take
find out and whatnot we’re going to take a short break but before we do we’re
a short break but before we do we’re
a short break but before we do we’re going to leave you on this stat why the
going to leave you on this stat why the
going to leave you on this stat why the ad networks are a bit scared so the
ad networks are a bit scared so the
ad networks are a bit scared so the money that will be shifting into video
money that will be shifting into video
money that will be shifting into video advertising online forty-three percent
advertising online forty-three percent
advertising online forty-three percent will come from display banners and less
will come from display banners and less
will come from display banners and less than forty will come from television
than forty will come from television
than forty will come from television buys what does that mean it means that
buys what does that mean it means that
buys what does that mean it means that display I think has a very very
display I think has a very very
display I think has a very very threatened future we can go ahead no is
threatened future we can go ahead no is
threatened future we can go ahead no is it we’re going to take a short break
it we’re going to take a short break
it we’re going to take a short break come back for lightning round and the
come back for lightning round and the
come back for lightning round and the email of the week
”
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