all right well welcome back to the third installment of episode 12 we’re about to
installment of episode 12 we’re about to
installment of episode 12 we’re about to hit lightning round so last week we were
hit lightning round so last week we were
hit lightning round so last week we were talking about streaming media’s list of
talking about streaming media’s list of
talking about streaming media’s list of top 100 video companies online you noted
top 100 video companies online you noted
top 100 video companies online you noted that there was only one content company
that there was only one content company
that there was only one content company on there and you made it choke well
on there and you made it choke well
on there and you made it choke well maybe it wasn’t a joke that you’re going
maybe it wasn’t a joke that you’re going
maybe it wasn’t a joke that you’re going to build out on top 100 content creator
to build out on top 100 content creator
to build out on top 100 content creator list you started doing that yeah and I’m
list you started doing that yeah and I’m
list you started doing that yeah and I’m at 74 and this is not just like ash cans
at 74 and this is not just like ash cans
at 74 and this is not just like ash cans list I actually reached out to a number
list I actually reached out to a number
list I actually reached out to a number of people in the industry whom I respect
of people in the industry whom I respect
of people in the industry whom I respect who are well versed and who sort of
who are well versed and who sort of
who are well versed and who sort of cover or work in different spheres of
cover or work in different spheres of
cover or work in different spheres of online video and i’m actually at 74 i’m
online video and i’m actually at 74 i’m
online video and i’m actually at 74 i’m looking for the last 26 what I might go
looking for the last 26 what I might go
looking for the last 26 what I might go was so you’re looking for 26 more you’re
was so you’re looking for 26 more you’re
was so you’re looking for 26 more you’re hoping well who should be submitting to
hoping well who should be submitting to
hoping well who should be submitting to the list and what other process for
the list and what other process for
the list and what other process for getting my chosen how do I became number
getting my chosen how do I became number
getting my chosen how do I became number one as I get more than video blog okay
one as I get more than video blog okay
one as I get more than video blog okay so here’s the thing when I since this is
so here’s the thing when I since this is
so here’s the thing when I since this is lightning round and not mild drizzle on
lightning round and not mild drizzle on
lightning round and not mild drizzle on a warm afternoon we’re not going to
a warm afternoon we’re not going to
a warm afternoon we’re not going to chime in all that all I will say is if
chime in all that all I will say is if
chime in all that all I will say is if you’re watching this and you have an
you’re watching this and you have an
you’re watching this and you have an opinion on online video content just
opinion on online video content just
opinion on online video content just email me your thoughts at Ashwood
email me your thoughts at Ashwood
email me your thoughts at Ashwood watchmojo.com and then i will send you
watchmojo.com and then i will send you
watchmojo.com and then i will send you the criteria there’s a post i will send
the criteria there’s a post i will send
the criteria there’s a post i will send you you could share it within your
you you could share it within your
you you could share it within your community and your circle because what I
community and your circle because what I
community and your circle because what I did was I went in with a lot of
did was I went in with a lot of
did was I went in with a lot of admittedly we all do I went in with a
admittedly we all do I went in with a
admittedly we all do I went in with a lot of biases and oh I think it will
lot of biases and oh I think it will
lot of biases and oh I think it will cover this subcategory and not that sub
cover this subcategory and not that sub
cover this subcategory and not that sub category and frankly on multiple levels
category and frankly on multiple levels
category and frankly on multiple levels I’ve changed my mind and made it more
I’ve changed my mind and made it more
I’ve changed my mind and made it more inclusive more unique it’s actually
inclusive more unique it’s actually
inclusive more unique it’s actually shaping up to be quite good so I
shaping up to be quite good so I
shaping up to be quite good so I definitely want to get as many people
definitely want to get as many people
definitely want to get as many people early on involved and I’m guessing it’s
early on involved and I’m guessing it’s
early on involved and I’m guessing it’s going to be completed pretty soon and
going to be completed pretty soon and
going to be completed pretty soon and there’s a little bit of a twist which
there’s a little bit of a twist which
there’s a little bit of a twist which will you know divulge when we divulge
will you know divulge when we divulge
will you know divulge when we divulge the list so just email me at Ashford
the list so just email me at Ashford
the list so just email me at Ashford watchmojo.com and I’ll take you through
watchmojo.com and I’ll take you through
watchmojo.com and I’ll take you through all the details all right question to
all the details all right question to
all the details all right question to what do you think of Microsoft’s
what do you think of Microsoft’s
what do you think of Microsoft’s marketing all right um disclaimer I I
marketing all right um disclaimer I I
marketing all right um disclaimer I I used to do work for Microsoft I used to
used to do work for Microsoft I used to
used to do work for Microsoft I used to work on some of their social media
work on some of their social media
work on some of their social media campaigns here in Canada anyways I think
campaigns here in Canada anyways I think
campaigns here in Canada anyways I think they think they have a couple problems I
they think they have a couple problems I
they think they have a couple problems I think they have trouble with the chicken
think they have trouble with the chicken
think they have trouble with the chicken or the egg question for example they
or the egg question for example they
or the egg question for example they give away give a free black keys
give away give a free black keys
give away give a free black keys sir at their store in what Seattle
sir at their store in what Seattle
sir at their store in what Seattle Seattle yeah to get people to line up
Seattle yeah to get people to line up
Seattle yeah to get people to line up like um lines don’t lead to sales it’s
like um lines don’t lead to sales it’s
like um lines don’t lead to sales it’s because there’s a demand for your
because there’s a demand for your
because there’s a demand for your products that a line is created and then
products that a line is created and then
products that a line is created and then you know they kind of have this reverse
you know they kind of have this reverse
you know they kind of have this reverse causality problem but then if you also
causality problem but then if you also
causality problem but then if you also look at a lot of their branding
look at a lot of their branding
look at a lot of their branding campaigns over the last few years they
campaigns over the last few years they
campaigns over the last few years they seem to be completely screwed up even
seem to be completely screwed up even
seem to be completely screwed up even the I’m a PC campaign right there you
the I’m a PC campaign right there you
the I’m a PC campaign right there you launch this huge branding campaign that
launch this huge branding campaign that
launch this huge branding campaign that was framed by your main competitor
was framed by your main competitor
was framed by your main competitor you’re pretty much saying oh we’re
you’re pretty much saying oh we’re
you’re pretty much saying oh we’re trying to be that cool and you you spent
trying to be that cool and you you spent
trying to be that cool and you you spent advertising dollars on it I think what
advertising dollars on it I think what
advertising dollars on it I think what happens in the case of Microsoft a lot
happens in the case of Microsoft a lot
happens in the case of Microsoft a lot at least on the on the branding and add
at least on the on the branding and add
at least on the on the branding and add side is that you have an agency that
side is that you have an agency that
side is that you have an agency that works with them you have a bunch of
works with them you have a bunch of
works with them you have a bunch of mediocre admin I’m not saying they’re
mediocre admin I’m not saying they’re
mediocre admin I’m not saying they’re incompetent I’m just saying you know
incompetent I’m just saying you know
incompetent I’m just saying you know they’re not add geniuses and they have a
they’re not add geniuses and they have a
they’re not add geniuses and they have a budget that’s bigger than they know what
budget that’s bigger than they know what
budget that’s bigger than they know what to do with so they try to get creative
to do with so they try to get creative
to do with so they try to get creative and then they go to Microsoft which is
and then they go to Microsoft which is
and then they go to Microsoft which is probably really hungry to just do
probably really hungry to just do
probably really hungry to just do something hip and cool and they’ll sign
something hip and cool and they’ll sign
something hip and cool and they’ll sign off on anything that’s cute and cheeky
off on anything that’s cute and cheeky
off on anything that’s cute and cheeky but just because something’s cute and
but just because something’s cute and
but just because something’s cute and chic he doesn’t mean it’s going to move
chic he doesn’t mean it’s going to move
chic he doesn’t mean it’s going to move products and doesn’t mean it’s a good
products and doesn’t mean it’s a good
products and doesn’t mean it’s a good way to represent your products okay well
way to represent your products okay well
way to represent your products okay well puts nothing to add on that all right so
puts nothing to add on that all right so
puts nothing to add on that all right so comscore released some new numbers this
comscore released some new numbers this
comscore released some new numbers this way yes they right now they say that
way yes they right now they say that
way yes they right now they say that YouTube has forty percent of the US
YouTube has forty percent of the US
YouTube has forty percent of the US market share forty seven forty seven
market share forty seven forty seven
market share forty seven forty seven percent that’s right what do you think
percent that’s right what do you think
percent that’s right what do you think do you think YouTube is gaining or
do you think YouTube is gaining or
do you think YouTube is gaining or losing ground well obviously it’s
losing ground well obviously it’s
losing ground well obviously it’s gaining it was at forty three percent
gaining it was at forty three percent
gaining it was at forty three percent for your ground but market share yeah
for your ground but market share yeah
for your ground but market share yeah it’s gaining market share and it will
it’s gaining market share and it will
it’s gaining market share and it will continue to gain market share because
continue to gain market share because
continue to gain market share because unfortunately it’s a self-fulfilling
unfortunately it’s a self-fulfilling
unfortunately it’s a self-fulfilling prophecy the company with the biggest
prophecy the company with the biggest
prophecy the company with the biggest set of eyeballs is going to just ensure
set of eyeballs is going to just ensure
set of eyeballs is going to just ensure that other content creators are like
that other content creators are like
that other content creators are like well why do I need to be on the YouTube
well why do I need to be on the YouTube
well why do I need to be on the YouTube clone three through eight I just need my
clone three through eight I just need my
clone three through eight I just need my content on YouTube and the users are
content on YouTube and the users are
content on YouTube and the users are just going to keep going towards YouTube
just going to keep going towards YouTube
just going to keep going towards YouTube because that’s where all the content is
because that’s where all the content is
because that’s where all the content is however that’s really half the equation
however that’s really half the equation
however that’s really half the equation that what is really good I think help
that what is really good I think help
that what is really good I think help youtube take off in years to come is
youtube take off in years to come is
youtube take off in years to come is actually the shift towards over-the-top
actually the shift towards over-the-top
actually the shift towards over-the-top connected devices Google TV I don’t even
connected devices Google TV I don’t even
connected devices Google TV I don’t even really know what Google TV is right now
really know what Google TV is right now
really know what Google TV is right now that’s why they’re making the big rush
that’s why they’re making the big rush
that’s why they’re making the big rush towards maybe buying Hulu or doing some
towards maybe buying Hulu or doing some
towards maybe buying Hulu or doing some kind of deal and expanding once they
kind of deal and expanding once they
kind of deal and expanding once they really start to push all of that content
really start to push all of that content
really start to push all of that content into the living room and
into the living room and
into the living room and for that matter matter then I think
for that matter matter then I think
for that matter matter then I think YouTube will even have more upside and
YouTube will even have more upside and
YouTube will even have more upside and the last third dimension as to why
the last third dimension as to why
the last third dimension as to why YouTube will grow is take us we used to
YouTube will grow is take us we used to
YouTube will grow is take us we used to upload flash flv files which were fairly
upload flash flv files which were fairly
upload flash flv files which were fairly compressed low quality compared to
compressed low quality compared to
compressed low quality compared to higher resolution files we are now even
higher resolution files we are now even
higher resolution files we are now even just doing that we’re shooting in HD so
just doing that we’re shooting in HD so
just doing that we’re shooting in HD so there’s this evolution in terms of even
there’s this evolution in terms of even
there’s this evolution in terms of even the quality of the videos that are
the quality of the videos that are
the quality of the videos that are increasing at a torrid pace and I think
increasing at a torrid pace and I think
increasing at a torrid pace and I think for all those reasons over time YouTube
for all those reasons over time YouTube
for all those reasons over time YouTube is going to be this massive massive
is going to be this massive massive
is going to be this massive massive force in the marketplace fourth question
force in the marketplace fourth question
force in the marketplace fourth question the ipod turns 10 this week do you think
the ipod turns 10 this week do you think
the ipod turns 10 this week do you think that the ipod from a marketing
that the ipod from a marketing
that the ipod from a marketing perspective not so much product but from
perspective not so much product but from
perspective not so much product but from a marketing perspective especially
a marketing perspective especially
a marketing perspective especially considering that then the iphone and the
considering that then the iphone and the
considering that then the iphone and the ipad came although you could compare
ipad came although you could compare
ipad came although you could compare them to those is the ipod the most
them to those is the ipod the most
them to those is the ipod the most successful product every when you think
successful product every when you think
successful product every when you think about it how it totally changed the
about it how it totally changed the
about it how it totally changed the industry changed the broader tech
industry changed the broader tech
industry changed the broader tech industry change Apple etc etc I think it
industry change Apple etc etc I think it
industry change Apple etc etc I think it was huge for the same reasons that the
was huge for the same reasons that the
was huge for the same reasons that the Walkman was huge you know back in the
Walkman was huge you know back in the
Walkman was huge you know back in the 80s and the 90s it was it was a big
80s and the 90s it was it was a big
80s and the 90s it was it was a big thing everyone had a Walkman or wanted a
thing everyone had a Walkman or wanted a
thing everyone had a Walkman or wanted a Walkman it kind of there were other
Walkman it kind of there were other
Walkman it kind of there were other portable cassette players and CD players
portable cassette players and CD players
portable cassette players and CD players but the Walkman was was the staple so in
but the Walkman was was the staple so in
but the Walkman was was the staple so in that sense yes I think the ipod was huge
that sense yes I think the ipod was huge
that sense yes I think the ipod was huge both for and one of the most successful
both for and one of the most successful
both for and one of the most successful products because of what it did for
products because of what it did for
products because of what it did for music portability also for how it was a
music portability also for how it was a
music portability also for how it was a springboard for you know the iPhone and
springboard for you know the iPhone and
springboard for you know the iPhone and the iPad it got them into developing
the iPad it got them into developing
the iPad it got them into developing this mobile hardware and technology I
this mobile hardware and technology I
this mobile hardware and technology I would be worried though that Apple won’t
would be worried though that Apple won’t
would be worried though that Apple won’t be able to follow through to the next
be able to follow through to the next
be able to follow through to the next generation of cool hip portable gadget
generation of cool hip portable gadget
generation of cool hip portable gadget just like Sony had the Walkman
just like Sony had the Walkman
just like Sony had the Walkman innovators dilemma yeah they had the
innovators dilemma yeah they had the
innovators dilemma yeah they had the Walkman but they they never really did
Walkman but they they never really did
Walkman but they they never really did anything when it got to mp3 players and
anything when it got to mp3 players and
anything when it got to mp3 players and now I hate the flag of deadhorse no pun
now I hate the flag of deadhorse no pun
now I hate the flag of deadhorse no pun intended by the way but now that Steve
intended by the way but now that Steve
intended by the way but now that Steve Jobs is gone I’d be very concerned that
Jobs is gone I’d be very concerned that
Jobs is gone I’d be very concerned that Apple can’t continue to keep following
Apple can’t continue to keep following
Apple can’t continue to keep following that that innovation through okay
that that innovation through okay
that that innovation through okay interesting email the week email the
interesting email the week email the
interesting email the week email the week comes from Jeanette from New York
week comes from Jeanette from New York
week comes from Jeanette from New York City she says ash Netflix has lost fifty
City she says ash Netflix has lost fifty
City she says ash Netflix has lost fifty percent of its value in less than three
percent of its value in less than three
percent of its value in less than three months do you think Wall Street likes to
months do you think Wall Street likes to
months do you think Wall Street likes to punish companies that plan long-term
punish companies that plan long-term
punish companies that plan long-term look at what happened to Amazon Amazon
look at what happened to Amazon Amazon
look at what happened to Amazon Amazon is taking a hit on the Kindle even
is taking a hit on the Kindle even
is taking a hit on the Kindle even though it looks like the Kindle will
though it looks like the Kindle will
though it looks like the Kindle will become like the fastest most you know
become like the fastest most you know
become like the fastest most you know craziest selling device of all time
craziest selling device of all time
craziest selling device of all time and they got their stock took a hit yeah
and they got their stock took a hit yeah
and they got their stock took a hit yeah I think Wall Street cares about
I think Wall Street cares about
I think Wall Street cares about short-term profits look at what’s
short-term profits look at what’s
short-term profits look at what’s happening with Occupy Wall Street why is
happening with Occupy Wall Street why is
happening with Occupy Wall Street why is that happening because people are like
that happening because people are like
that happening because people are like realizing that Wall Street analysts and
realizing that Wall Street analysts and
realizing that Wall Street analysts and all that only care about short-term
all that only care about short-term
all that only care about short-term Henry Blodgett one of my idols he came
Henry Blodgett one of my idols he came
Henry Blodgett one of my idols he came out this great article that said America
out this great article that said America
out this great article that said America should be very thankful for what Amazon
should be very thankful for what Amazon
should be very thankful for what Amazon is doing which is basically hiring a lot
is doing which is basically hiring a lot
is doing which is basically hiring a lot of people investing in the future
of people investing in the future
of people investing in the future investing in technology that’s going to
investing in technology that’s going to
investing in technology that’s going to you know shape America in the next
you know shape America in the next
you know shape America in the next decade to come Netflix is a bit more
decade to come Netflix is a bit more
decade to come Netflix is a bit more unique Netflix is unique in the sense
unique Netflix is unique in the sense
unique Netflix is unique in the sense that their strategy makes a lot of sense
that their strategy makes a lot of sense
that their strategy makes a lot of sense but Netflix is whole history has been
but Netflix is whole history has been
but Netflix is whole history has been loved by analysts hated by analyst loved
loved by analysts hated by analyst loved
loved by analysts hated by analyst loved by analysts hated by the analysts now I
by analysts hated by the analysts now I
by analysts hated by the analysts now I said 34 weeks ago on this very show that
said 34 weeks ago on this very show that
said 34 weeks ago on this very show that netflix has no business being a 12
netflix has no business being a 12
netflix has no business being a 12 billion dollar company I said I’m not
billion dollar company I said I’m not
billion dollar company I said I’m not telling you to sell or buy it but you
telling you to sell or buy it but you
telling you to sell or buy it but you could have read between the lines and
could have read between the lines and
could have read between the lines and said oh my god he’s sort of saying why
said oh my god he’s sort of saying why
said oh my god he’s sort of saying why is Netflix worth 12 to 13 billion which
is Netflix worth 12 to 13 billion which
is Netflix worth 12 to 13 billion which I think was too high I’m not telling you
I think was too high I’m not telling you
I think was too high I’m not telling you to go out and buy Netflix right now I’m
to go out and buy Netflix right now I’m
to go out and buy Netflix right now I’m really not but I think probably the
really not but I think probably the
really not but I think probably the selling was a bit overdone whether or
selling was a bit overdone whether or
selling was a bit overdone whether or not it’s going to go back to where it
not it’s going to go back to where it
not it’s going to go back to where it was I don’t think so I don’t think
was I don’t think so I don’t think
was I don’t think so I don’t think Netflix was it in 2011 or 2012 it made
Netflix was it in 2011 or 2012 it made
Netflix was it in 2011 or 2012 it made sense for them to be worth 12 13 billion
sense for them to be worth 12 13 billion
sense for them to be worth 12 13 billion but there it would make sense for them
but there it would make sense for them
but there it would make sense for them to be worth a bit more than 3 billion
to be worth a bit more than 3 billion
to be worth a bit more than 3 billion and yes Wall Street always looks at
and yes Wall Street always looks at
and yes Wall Street always looks at short-term unfortunately it’s in
short-term unfortunately it’s in
short-term unfortunately it’s in hindsight the mere fact that analysts
hindsight the mere fact that analysts
hindsight the mere fact that analysts come out the day after Netflix goes down
come out the day after Netflix goes down
come out the day after Netflix goes down by forty percent and they say sell the
by forty percent and they say sell the
by forty percent and they say sell the stock what what the hell shouldn’t you
stock what what the hell shouldn’t you
stock what what the hell shouldn’t you be telling me this yesterday you know
be telling me this yesterday you know
be telling me this yesterday you know what I mean so I think Wall Street and
what I mean so I think Wall Street and
what I mean so I think Wall Street and the analysts themselves are being
the analysts themselves are being
the analysts themselves are being disrupted it’s less important what they
disrupted it’s less important what they
disrupted it’s less important what they think I think sometimes companies do
think I think sometimes companies do
think I think sometimes companies do things for reasons that are unclear but
things for reasons that are unclear but
things for reasons that are unclear but long-term they prevail and I think
long-term they prevail and I think
long-term they prevail and I think Amazon prevailed will prevail netflix I
Amazon prevailed will prevail netflix I
Amazon prevailed will prevail netflix I think will probably turn around whether
think will probably turn around whether
think will probably turn around whether or not it’s going to reach the previous
or not it’s going to reach the previous
or not it’s going to reach the previous highs i think is a bit harder which was
highs i think is a bit harder which was
highs i think is a bit harder which was the famous economist that kind of argued
the famous economist that kind of argued
the famous economist that kind of argued that in the long run we’re all dead
that in the long run we’re all dead
that in the long run we’re all dead pee-wee Herman no I’m kidding who’s not
pee-wee Herman no I’m kidding who’s not
pee-wee Herman no I’m kidding who’s not P waivers good we’re going to take a
P waivers good we’re going to take a
P waivers good we’re going to take a break again for one week we’ll be back
break again for one week we’ll be back
break again for one week we’ll be back same time same place next week
”
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