author Kim Klein has taught fundraising in 21 countries and founded the
in 21 countries and founded the
in 21 countries and founded the grassroots fundraising journal in 1981
grassroots fundraising journal in 1981
grassroots fundraising journal in 1981 her specialty involves adapting
her specialty involves adapting
her specialty involves adapting traditional fundraising techniques
traditional fundraising techniques
traditional fundraising techniques particularly major donor campaigns to
particularly major donor campaigns to
particularly major donor campaigns to the needs of organizations with small
the needs of organizations with small
the needs of organizations with small budgets working for social justice I
budgets working for social justice I
budgets working for social justice I think organizations of an obligation to
think organizations of an obligation to
think organizations of an obligation to diversify their funding and make sure
diversify their funding and make sure
diversify their funding and make sure that if anybody or any source of funding
that if anybody or any source of funding
that if anybody or any source of funding said well we’re not funding you anymore
said well we’re not funding you anymore
said well we’re not funding you anymore organization could say well we’re sorry
organization could say well we’re sorry
organization could say well we’re sorry we’ll miss you but they could continue
we’ll miss you but they could continue
we’ll miss you but they could continue to do their work organizations easily
to do their work organizations easily
to do their work organizations easily get into the habit of getting government
get into the habit of getting government
get into the habit of getting government money or foundation funding but these
money or foundation funding but these
money or foundation funding but these forms of revenue are very uncertain what
forms of revenue are very uncertain what
forms of revenue are very uncertain what happens when someone asked gets elected
happens when someone asked gets elected
happens when someone asked gets elected introduces tax cuts and the money goes
introduces tax cuts and the money goes
introduces tax cuts and the money goes away or the stock market jobs along with
away or the stock market jobs along with
away or the stock market jobs along with foundation funding you see a lot of
foundation funding you see a lot of
foundation funding you see a lot of organizations they have big budgets one
organizations they have big budgets one
organizations they have big budgets one year and then small budgets and big and
year and then small budgets and big and
year and then small budgets and big and small and they get smaller and smaller
small and they get smaller and smaller
small and they get smaller and smaller and smaller and they lay off people and
and smaller and they lay off people and
and smaller and they lay off people and they don’t serve society productively
they don’t serve society productively
they don’t serve society productively welcome to watchmojo.com i’m your host
welcome to watchmojo.com i’m your host
welcome to watchmojo.com i’m your host leila i asked kim klein what 10 things
leila i asked kim klein what 10 things
leila i asked kim klein what 10 things we should know about how to raise funds
we should know about how to raise funds
we should know about how to raise funds in uncertain times be very clear about
in uncertain times be very clear about
in uncertain times be very clear about your cause you have to be willing to ask
your cause you have to be willing to ask
your cause you have to be willing to ask for money you need to keep in mind that
for money you need to keep in mind that
for money you need to keep in mind that people are giving away their money and
people are giving away their money and
people are giving away their money and they’re either going to give it to you
they’re either going to give it to you
they’re either going to give it to you or they’re going to give it somewhere
or they’re going to give it somewhere
or they’re going to give it somewhere else he’s seven out of ten people give
else he’s seven out of ten people give
else he’s seven out of ten people give away money they’re going to give it away
away money they’re going to give it away
away money they’re going to give it away I think a fourth thing is you need a
I think a fourth thing is you need a
I think a fourth thing is you need a group of people to help you you cannot
group of people to help you you cannot
group of people to help you you cannot do this by yourself you know that’s a
do this by yourself you know that’s a
do this by yourself you know that’s a nature of an organization and if you if
nature of an organization and if you if
nature of an organization and if you if you can’t find anyone to help you you
you can’t find anyone to help you you
you can’t find anyone to help you you have to think to yourself does anyone
have to think to yourself does anyone
have to think to yourself does anyone else care about this I think a fifth
else care about this I think a fifth
else care about this I think a fifth thing is once you get a donation is to
thing is once you get a donation is to
thing is once you get a donation is to be sure to thank people and to be
be sure to thank people and to be
be sure to thank people and to be grateful and to be appreciative and to
grateful and to be appreciative and to
grateful and to be appreciative and to keep track of your people the sixth
keep track of your people the sixth
keep track of your people the sixth thing you know send people information
thing you know send people information
thing you know send people information about how you’re doing either send them
about how you’re doing either send them
about how you’re doing either send them an email cinema newsletter let them know
an email cinema newsletter let them know
an email cinema newsletter let them know their gift made a difference
something would be the best person to
something would be the best person to ask for money is someone who just gave
ask for money is someone who just gave
ask for money is someone who just gave you money that’s a person most likely to
you money that’s a person most likely to
you money that’s a person most likely to give you money and people kind of no no
give you money and people kind of no no
give you money and people kind of no no charity game i’m never gonna ask you
charity game i’m never gonna ask you
charity game i’m never gonna ask you again but if you think of churches how
again but if you think of churches how
again but if you think of churches how often do churches ask i mean i use it
often do churches ask i mean i use it
often do churches ask i mean i use it down right away 52 times a year so we
down right away 52 times a year so we
down right away 52 times a year so we really want to ask over and over but
really want to ask over and over but
really want to ask over and over but every time we ask we’re like thank you
every time we ask we’re like thank you
every time we ask we’re like thank you so much what you did already could you
so much what you did already could you
so much what you did already could you help us again so you know and if people
help us again so you know and if people
help us again so you know and if people can help they’ll say no and that would
can help they’ll say no and that would
can help they’ll say no and that would be there eight thing none of us can give
be there eight thing none of us can give
be there eight thing none of us can give money no matter how wealthy we are we
money no matter how wealthy we are we
money no matter how wealthy we are we cannot give money to all the groups that
cannot give money to all the groups that
cannot give money to all the groups that need our support so we’re gonna have to
need our support so we’re gonna have to
need our support so we’re gonna have to say no to some of them we want to be
say no to some of them we want to be
say no to some of them we want to be gracious when people say yes and we want
gracious when people say yes and we want
gracious when people say yes and we want to be really gracious when they say no
to be really gracious when they say no
to be really gracious when they say no we always say in fundraising no is short
we always say in fundraising no is short
we always say in fundraising no is short for not now I don’t have the money now I
for not now I don’t have the money now I
for not now I don’t have the money now I don’t care enough now I’m busy now but a
don’t care enough now I’m busy now but a
don’t care enough now I’m busy now but a night thing would be to be be gracious
night thing would be to be be gracious
night thing would be to be be gracious about other groups I mean kind of know
about other groups I mean kind of know
about other groups I mean kind of know your group is really important it’s
your group is really important it’s
your group is really important it’s doing really good work but it’s not the
doing really good work but it’s not the
doing really good work but it’s not the only group in the world that’s kind of
only group in the world that’s kind of
only group in the world that’s kind of bringing all the other groups try to
bringing all the other groups try to
bringing all the other groups try to work together try to see what you can do
work together try to see what you can do
work together try to see what you can do collaboratively and of course spend your
collaboratively and of course spend your
collaboratively and of course spend your money wisely all that all the stuff that
money wisely all that all the stuff that
money wisely all that all the stuff that goes with that and I would say the temp
goes with that and I would say the temp
goes with that and I would say the temp thing is actually really sit and think
thing is actually really sit and think
thing is actually really sit and think yourself how should our organization be
yourself how should our organization be
yourself how should our organization be funded what is the role of taxes and
funded what is the role of taxes and
funded what is the role of taxes and funding it what’s the role of
funding it what’s the role of
funding it what’s the role of volunteerism what’s the role of
volunteerism what’s the role of
volunteerism what’s the role of corporations foundations and be clear
corporations foundations and be clear
corporations foundations and be clear about that as a philosophy not just as
about that as a philosophy not just as
about that as a philosophy not just as where can I get money those would be the
where can I get money those would be the
where can I get money those would be the 10 things I’d keep in mind
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